{"id":10550,"date":"2020-12-12T09:08:31","date_gmt":"2020-12-12T09:08:31","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=25166"},"modified":"2022-05-26T20:08:21","modified_gmt":"2022-05-26T20:08:21","slug":"%e6%88%91%e4%bb%ac%e6%89%80%e8%b0%88%e8%ae%ba%e7%9a%84%e5%93%81%e7%89%8c%ef%bc%8c%e5%88%b0%e5%ba%95%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=10550","title":{"rendered":"\u6211\u4eec\u6240\u8c08\u8bba\u7684\u54c1\u724c\uff0c\u5230\u5e95\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"
\u4eba\u4eba\u90fd\u5728\u8bf4\u54c1\u724c\u3002\u7a76\u7adf\u4ec0\u4e48\u662f\u54c1\u724c\uff1f\u6839\u636e\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2(Philip Kotler)\u5728\u300a\u5e02\u573a\u8425\u9500\u5b66\u300b\u4e2d\u7684\u5b9a\u4e49\uff0c\u54c1\u724c\u662f\u9500\u552e\u8005\u5411\u8d2d\u4e70\u8005\u957f\u671f\u63d0\u4f9b\u7684\u4e00\u7ec4\u7279\u5b9a\u7684\u7279\u70b9\u3001\u5229\u76ca\u548c\u670d\u52a1\u3002\u957f\u671f\u4ee5\u6765\uff0c\u6211\u4eec\u8ba4\u4e3a\u201c\u54c1\u724c\u201d\u662f\u5177\u6709\u7ecf\u6d4e\u4ef7\u503c\u7684\u65e0\u5f62\u8d44\u4ea7\uff0c\u662f\u901a\u8fc7\u5404\u79cd\u5916\u663e\u6807\u51c6\u548c\u5185\u5728\u6587\u5316\u4ea7\u751f\u7684\u8bc6\u522b\u4f53\u7cfb\u3002\u534a\u4e2a\u4e16\u7eaa\u6765\u5916\u663e\u3001\u5185\u5728\u4e24\u4e2a\u8bcd\u5f71\u54cd\u4e86\u5927\u6279\u4f01\u4e1a\u5bb6\u7684\u4ece\u5546\u7406\u5ff5\u3002\u54c1\u724c\u5f62\u8c61\u8bba\u3001\u54c1\u724c\u5b9a\u4f4d\u8bba\u3001\u4f01\u4e1a\u6587\u5316\u7b49\u540d\u8bcd\u9738\u5360\u54c1\u724c\u4e66\u591a\u5e74\u3002\u90a3\u4e48\uff0c\u8fd9\u4e48\u591a\u5e74\u6765\u6211\u4eec\u7a76\u7adf\u662f\u5982\u4f55\u7406\u89e3\u54c1\u724c\u7684\uff1f\u8fd9\u4e9b\u7406\u89e3\u662f\u5426\u8fc7\u65f6\u4e86\uff1f\u8fd9\u4e00\u7bc7\u5c31\u8ba9\u6211\u4eec\u6765\u770b\u770b\u8fd9\u4e9b\u7ecf\u5178\u7684\u54c1\u724c\u7406\u8bba\uff0c\u5206\u6790\u4e00\u4e0b\u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u65b0\u7684\u54c1\u724c\u601d\u7ef4!<\/section>\n
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\u4ece 1948 \u5e74\u5230 2017 \u5e74\uff0c70 \u5e74\u54c1\u724c\u4e4b\u8def<\/strong><\/p>\n

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20 \u4e16\u7eaa 60 \u5e74\u4ee3\uff0c\u5965\u7f8e\u516c\u53f8\u63d0\u51fa\u4e86\u54c1\u724c\u5f62\u8c61\u8bba\uff0c\u8fd9\u662f\u7b2c\u4e00\u6b21\u6709\u4eba\u5c06\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5fc3\u7406\u76f8\u7ed3\u5408\uff0c\u4ece\u6b64\u54c1\u724c\u8fdb\u5165\u62df\u4eba\u5316\u7684\u65f6\u4ee3\u3002\u54c1\u724c\u5f62\u8c61\u8bba\u4fa7\u91cd\u4ece\u54c1\u724c\u5b9a\u4e49\u3001\u547d\u540d\u3001\u6807\u8bc6\u3001\u5546\u6807\u7b49\u65b9\u9762\u5bf9\u54c1\u724c\u7684 \u5185\u6db5\u548c\u5916\u5ef6\u8fdb\u884c\u89c4\u8303\u7814\u7a76\uff0c\u6ce8\u91cd\u901a\u8fc7\u5e7f\u544a\u4f20\u8fbe\u611f\u6027\u5229\u76ca\u3002\u5965\u683c\u5a01\u8ba4\u4e3a\uff0c\u54c1\u724c\u5f62\u8c61\u4e0d\u662f\u4ea7\u54c1\u7684\u56fa\u6709\u5c5e\u6027\uff0c\u800c\u662f\u987e\u5ba2\u6839\u636e\u4ea7\u54c1\u7684\u8d28\u91cf\u3001\u4ea7\u5730\u3001\u4ef7\u683c\u3001\u5386\u53f2\u7b49\uff0c\u4ece\u5185\u5fc3\u4ea7\u751f\u7684\u4e00\u79cd\u4ea7\u54c1\u5f62\u8c61\u5851\u9020\u3002\u53ef\u4ee5\u8bf4\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u4e0d\u53ea\u662f\u4ea7\u54c1\uff0c\u8fd8\u8d2d\u4e70\u4e86\u5fc3\u7406\u4e0a\u7684\u5229\u76ca\u3002<\/p>\n

\u5173\u4e8e\u54c1\u724c\u5f62\u8c61\u8bba\uff0c\u6700\u51fa\u540d\u7684\u5e94\u7528\u8005\u5927\u6982\u5c31\u662f\u8457\u540d\u7684\u535a\u67cf\u5229 (Burberry)\u4e86\u3002\u4f5c\u4e3a\u82f1\u56fd\u767e\u5e74\u7687\u5bb6\u54c1\u724c\uff0c\u62ff\u4e0b\u5f53\u7ea2\u5c0f\u751f\u5434\u4ea6\u51e1\u9996\u79c0\u7684\u535a\u67cf\u5229\uff0c\u81ea1999 \u5e74\u7275\u624b\u8d85\u6a21\u51ef\u7279\u00b7\u7a46\u65af(Kate Moss \u540e)\uff0c\u6f14\u7ece\u4e86\u65e0\u6570\u7684\u65f6\u5c1a\u5927\u7247\uff0c\u4f46\u5f88\u591a\u4eba\u90fd\u4e0d\u4f1a\u60f3\u5230\uff0c\u66fe\u7ecf\u5728\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u91cc\u5b83\u88ab\u89c6\u4e3a\u201c\u8001\u5e74\u4eba\u201d\u54c1\u724c\u3002\u8fd9\u4e3b\u8981\u56e0\u4e3a\u5176\u54c1\u724c\u5f62\u8c61\u6811\u7acb\u4e0a\u7684\u5931\u8d25\uff0c\u6bd4\u5982\u4e3b\u6253\u7ecf\u5178\u683c\u5b50\u7eb9\u3001\u5168\u7403\u6388\u6743\u7ecf\u9500\u5546\u9500\u552e\u3001 \u4ee3\u8a00\u4eba\u592a\u6b63\u7ecf\u6ca1\u6d3b\u529b\u7b49\u3002\u5230\u4e8620\u4e16\u7eaa90\u5e74\u4ee3\uff0c\u535a\u67cf\u5229\u5728\u5e02\u573a\u4e0a\u5df2\u7ecf\u5448\u73b0\u51fa\u8001\u6001\u9f99\u949f\u7684\u5f62\u8c61\u30021997 \u5e74\uff0c\u7f57\u4e1d\u00b7\u739b\u4e3d\u00b7\u5e03\u62c9\u6c83(Rose Marie Bravo)\u62c5\u4efb\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98(CEO)\uff0c\u5f00\u59cb\u5927\u6539\u8fd9\u4e2a\u8001\u54c1\u724c\u7684\u65e7\u5f62\u8c61\u3002\u5979\u5148\u540e\u8bf7\u6765\u7f57\u4f2f\u6258\u00b7\u9ea6\u5c3c\u5207\u8482 Roberto Menichetti \u4e0e\u514b\u91cc\u65af\u6258\u5f17\u00b7\u8d1d\u5229(Christopher Bailey)\u62c5\u4efb\u8bbe\u8ba1\u603b\u76d1\uff0c\u8bf7\u6444\u5f71\u5e08\u9a6c\u91cc\u5965\u00b7\u7279\u65af\u8482\u8bfa(Mario Testino)\u4e0e\u8d85\u7ea7\u540d\u6a21\u65af\u7279\u62c9\u00b7\u5766\u5357\u7279 Stella Tennant \u4e0e\u51ef\u7279\u00b7\u7a46\u65af\u62cd\u6444\u5e7f\u544a\u5927\u7247\uff0c\u54c1\u724c\u5448\u73b0\u51fa\u65e2\u9ad8\u8d35\u53c8\u4e2a\u6027\u5341\u8db3\u7684\u98ce\u683c\u3002\u540c\u65f6\uff0c\u5979\u6536\u56de\u96f6\u552e\u6388\u6743\u5b9e\u884c\u76f4\u8425\u4e13\u5356\u5e97\u5236\u5ea6\u3002\u66f4\u4e3a\u91cd\u8981\u7684\u662f\uff0c\u535a\u67cf\u5229\u6536\u8d77\u4e86\u7ecf\u5178\u7684\u683c\u5b50\u7eb9\uff0c\u5c06\u5176\u5370\u5728\u9762\u6599\u80cc\u9762\uff0c\u4f7f\u4e4b\u770b\u8d77\u6765\u66f4\u52a0\u7ecf\u5178\u3001\u4f18\u96c5\uff0c \u540c\u65f6\u7b26\u5408\u5e74\u8f7b\u4eba\u7684\u5ba1\u7f8e\u89c2\u5ff5\u3002\u8fd9\u4e9b\u63aa\u65bd\u8ba9\u4f20\u7edf\u82f1\u56fd\u7684\u5c0a\u8d35\u4e2a\u6027\u4e0e\u751f\u6d3b\u54c1\u5473\u5ef6\u4f38\uff0c\u4f7f\u535a\u67cf\u5229\u5728\u65b0\u4e16\u7eaa\u53c8\u4e00\u6b21\u56de\u5230\u4e86\u5962\u4f88\u54c1\u4e00\u7ebf\u7684\u4f4d\u7f6e\u3002<\/p>\n

\u53ef\u89c1\uff0c\u4e00\u4e2a\u54c1\u724c\u7684\u5f62\u8c61\u51b3\u5b9a\u4e86\u5b83\u7684\u5e02\u573a\u3002<\/p>\n

\u4e8b\u5b9e\u4e0a\uff0c\u54c1\u724c\u5f62\u8c61\u8bba\u8131\u80ce\u4e8e20\u4e16\u7eaa50\u5e74\u4ee3\u6d41\u884c\u7684\u54c1\u724c\u4e2a\u6027\u8bba\uff0c\u5b83\u4eec\u7684\u5171\u540c\u70b9\u90fd\u662f\u8ba9\u54c1\u724c\u66f4\u52a0\u79c1\u4eba\u5316\u3001\u60c5\u611f\u5316\u3002\u5230\u4e86 80 \u5e74\u4ee3\uff0c\u827e\u00b7\u91cc\u65af\u548c\u6770\u514b\u00b7\u7279\u52b3\u7279(Jack Trout)\u63d0\u51fa\u5b9a\u4f4d\u7406\u8bba\uff0c \u66f4\u52a0\u62d3\u5c55\u4e86\u54c1\u724c\u7684\u80fd\u52a8\u6027\u3002\u54c1\u724c\u5b9a\u4f4d\u8bba\u662f\u4ee5\u5360\u9886\u6d88\u8d39\u8005\u5fc3\u667a\u4e3a\u9996\u8981\u76ee\u6807\uff0c\u5efa\u7acb\u72ec\u7279\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4ee5\u201c\u6253\u9020\u54c1\u724c\u201d\u4e3a\u4e2d\u5fc3\uff0c\u4ee5\u201c\u7ade\u4e89\u5bfc\u5411\u201d\u548c\u201c\u6d88\u8d39 \u8005\u5fc3\u667a\u201d\u4e3a\u57fa\u672c\u70b9\uff0c\u4e3b\u8981\u624b\u6bb5\u5305\u62ec\u7ec6\u5206\u5e02\u573a\u5b9a\u4f4d\u3001\u54c1\u7c7b\u5b9a\u4f4d\u3001 \u4ef7\u683c\u5b9a\u4f4d\u3001\u5f62\u8c61\u5b9a\u4f4d\u3001\u4eba\u7fa4\u5b9a\u4f4d\u3001\u6e20\u9053\u5b9a\u4f4d\u7b49\u3002\u54c1\u724c\u5b9a\u4f4d\u7684\u4f9d\u636e\u662f\u4eba\u53ea\u80fd\u63a5\u53d7\u6709\u9650\u5ea6\u7684\u611f\u89c9\uff0c\u8d85\u8fc7\u67d0\u4e00\u70b9\uff0c\u8111\u5b50\u5c31\u4f1a\u4e00\u7247\u7a7a \u767d\uff0c\u62d2\u7edd\u4ece\u4e8b\u6b63\u5e38\u7684\u529f\u80fd\u3002\u6240\u4ee5\uff0c\u54c1\u724c\u5fc5\u987b\u5c06\u81ea\u5df1\u7684\u7279\u70b9\u3001\u529f \u80fd\u3001\u5f62\u8c61\u90fd\u538b\u7f29\u5728\u4e00\u5b9a\u8303\u56f4\u5185\uff0c\u4e3a\u81ea\u5df1\u7684\u4ea7\u54c1\u5851\u9020\u4e00\u4e2a\u6700\u80fd\u6253\u52a8\u6f5c\u5728\u987e\u5ba2\u7684\u5f62\u8c61\u624d\u662f\u552f\u4e00\u660e\u667a\u7684\u9009\u62e9\u3002<\/p>\n

\u7b80\u800c\u8a00\u4e4b\uff0c\u5b9a\u4f4d\u5c31\u662f\u81f4\u529b\u4e8e\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u5360\u636e\u4e00\u4e2a\u72ec\u7279\u800c\u6709\u4ef7\u503c\u7684\u4f4d\u7f6e\uff0c\u6210\u4e3a\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u67d0\u54c1\u7c7b\u6216\u7279\u6027\u4ea7\u54c1\u7684\u4ee3\u8868\u54c1\u724c\uff0c\u4ece\u800c\u8fc5\u901f\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u9009\u62e9\u3002\u5f53\u6d88\u8d39\u8005\u4ea7\u751f\u76f8\u5173\u9700\u6c42\u65f6\uff0c\u5c31\u4f1a\u60f3\u5230\u5e76\u9009\u8d2d\u672c\u54c1\u724c\u3002\u6bd4\u5982\u4e2d\u56fd\u7684\u52a0\u591a\u5b9d\u3001\u7f8e\u56fd\u7684\u4e07\u5b9d\u8def\u3002\u52a0\u591a\u5b9d\u7684\u524d\u8eab\u4e3a\u738b\u8001\u5409\u51c9\u8336\uff0c\u5728\u54c1\u724c\u6269\u5f20\u81f3\u5168\u56fd\u7684\u8fc7\u7a0b\u4e2d\uff0c\u9075\u5faa\u4e86\u786e\u5b9a\u54c1\u7c7b\u3001\u5207\u5165\u5dee\u5f02\u5316\u7ec6\u5206\u5e02\u573a\u3001\u6210\u4e3a\u9886\u5bfc\u54c1\u724c\u7684\u54c1\u724c\u5b9a\u4f4d\u4e4b\u8def\u3002\u9996\u5148\u660e\u786e\u54c1\u7c7b\u5b97\u5c5e\uff0c\u7531\u201c\u836f\u996e\u201d\u8f6c\u5316\u4e3a\u201c\u996e\u6599\u201d\u54c1 \u7c7b\u4e2d\u7684\u7ec6\u5206\u201c\u51c9\u8336\u996e\u6599\u201d\uff1b\u968f\u5373\u63a8\u51fa\u4e3b\u529b\u9500\u552e\u4ea7\u54c1\u201c\u7ea2\u7f50\u201d\uff0c\u5f62 \u6210\u54c1\u7c7b\u7684\u8054\u60f3\u53ca\u8ba4\u77e5\uff0c\u62a2\u5360\u5fc3\u667a\uff0c\u4e0d\u65ad\u6ce8\u5165\u8425\u9500\u6982\u5ff5\uff08\u6015\u4e0a\u706b\u3001 \u6700\u7545\u9500\u7684\u7f50\u88c5\u996e\u6599\u3001\u51c9\u8336\u59cb\u7956\u7b49\uff09\uff0c\u5de9\u56fa\u54c1\u7c7b\u4e2d\u9886\u5bfc\u54c1\u724c\u7684\u5f62\u8c61\uff1b\u7ee7\u800c\u63a8\u52a8\u5168\u54c1\u7c7b\u6210\u957f\uff0c\u591a\u4e2a\u54c1\u724c\u5171\u540c\u63a8\u52a8\u5e02\u573a\uff0c\u4efd\u989d\u4e0d\u65ad\u6269\u5927\u3002\u52a0\u591a\u5b9d\u7684\u6210\u529f\u4e0d\u80fd\u7b80\u5355\u5f52\u7ed3\u4e3a\u201c\u6015\u4e0a\u706b\uff0c\u559d\u738b\u8001\u5409\u201d\uff0c\u800c\u662f\u5176\u80cc\u540e\u6b65\u6b65\u4e3a\u8425\u7684\u54c1\u724c\u6218\u7565\u7684\u63a8\u52a8\u3002<\/p>\n

<\/p>\n

\u5982\u679c\u8bf4\u52a0\u591a\u5b9d\u7684\u6210\u529f\u662f\u56e0\u4e3a\u51c6\u786e\u5b9a\u4f4d\u4e86\u54c1\u7c7b\uff0c\u4ece\u53ae\u6740\u6fc0\u70c8 \u7684\u996e\u6599\u5e02\u573a\u4e2d\u62fc\u51fa\u4e00\u6761\u8840\u8def\uff0c\u90a3\u4e48\u4e07\u5b9d\u8def\u7684\u6210\u529f\u5219\u662f\u56e0\u4e3a\u51c6\u786e\u5730\u5b9a\u4f4d\u4e86\u81ea\u5df1\u7684\u6d88\u8d39\u8005\uff0c\u7cbe\u51c6\u5730\u628a\u63e1\u4e86\u4ed6\u4eec\u7684\u6d88\u8d39\u5fc3\u7406\u3002\u5728\u8bde\u751f\u4e4b\u521d\uff0c\u4e07\u5b9d\u8def\u5176\u5b9e\u662f\u4e00\u6b3e\u5973\u58eb\u9999\u70df\uff0c\u5b83\u7684\u5b9a\u4f4d\u662f\u201c Men always remember ladies because of romance only(\u7537 \u4eba \u603b \u662f\u56e0\u4e3a\u552f\u4e00\u7684\u6d6a\u6f2b\u800c\u8bb0\u4f4f\u5973\u4eba)\u201d\uff0c\u8fd9\u53e5\u82f1\u8bed\u7684\u7f29\u5199\u6b63\u662f\u4e07\u5b9d\u8def\u7684\u5546\u54c1\u540d\u3002\u7136\u800c\uff0c\u8fd9\u6837\u7684\u5b9a\u4f4d\u663e\u7136\u4e0d\u7b26\u5408\u7f8e\u56fd\u5f53\u65f6\u7684\u56fd\u60c5\uff0c\u56e0\u4e3a\u5973\u6027\u5e76\u4e0d\u662f\u5f53\u65f6\u9999\u70df\u6700\u4e3b\u8981\u7684\u6d88\u8d39\u8005\uff0c\u4e07\u5b9d\u8def\u5c06\u54c1\u724c\u5b9a\u4f4d \u4e3a\u201c\u5973\u58eb\u7231\u62bd\u7684\u9999\u70df\u201d\u76f4\u63a5\u5bfc\u81f4\u5176\u9500\u91cf\u5e73\u5e73\uff0c\u7537\u58eb\u4e5f\u671b\u800c\u5374 \u6b65\u30021954 \u5e74\uff0c\u6d17\u53bb\u8102\u7c89\u6c14\u7684\u4e07\u5b9d\u8def\u4ee5\u725b\u4ed4\u7537\u6027\u9999\u70df\u7684\u5b9a\u4f4d\u518d\u5ea6\u51fa\u53d1\uff0c\u62cd\u6444\u7537\u6027\u8377\u5c14\u8499\u7206\u68da\u7684\u725b\u4ed4\u5e7f\u544a\uff0c\u8fc5\u901f\u653b\u5360\u5e02\u573a\uff0c\u4e00\u8dc3\u6210\u4e3a\u9500\u91cf\u7b2c\u4e00\u7684\u9999\u70df\u54c1\u724c\u3002\u8bb8\u591a\u7537\u6027\u79f0\uff0c\u81ea\u5df1\u6bcf\u5929\u8981\u62ff\u51fa\u9999\u70df\u6765\uff0c\u4ec5\u4ec5\u53ea\u662f\u4e3a\u4e86\u5c55\u793a\u81ea\u5df1\u7684\u7537\u6027\u6c14\u8d28\u3002\u8fd9\u5c31\u662f\u54c1\u724c\u5b9a\u4f4d\u7684\u91cd\u8981\u6027\u2014\u5728\u6b63\u786e\u7684\u4f4d\u7f6e\u4e89\u53d6\u6b63\u786e\u7684\u5ba2\u6237\u3002<\/p>\n

\u5982\u679c\u8bf4\u4ece\u54c1\u724c\u5f62\u8c61\u5230\u54c1\u724c\u5b9a\u4f4d\u662f\u54c1\u724c\u7406\u8bba\u4ece\u88ab\u52a8\u5230\u4e3b\u52a8\u7684\u8fdb\u6b65\uff0c\u90a3\u4e48\u5230\u4e86\u54c1\u724c\u8d44\u4ea7\u7406\u8bba\uff0c\u5c31\u662f\u4ece\u8868\u8c61\u5230\u5b9e\u8d28\u7684\u5c55\u73b0\u3002\u4e8b\u5b9e\u4e0a\uff0c\u65e9\u572820 \u4e16\u7eaa 80 \u5e74\u4ee3\uff0c\u5c31\u6709\u4eba\u63d0\u51fa\u54c1\u724c\u4ef7\u503c\u7684\u6982\u5ff5\uff0c\u5230 \u4e86 90 \u5e74\u4ee3\uff0c\u6234\u7ef4\u00b7\u963f\u514b(David Aaker)\u7b49\u4eba\u9010\u6b65\u63d0\u51fa\u5e76\u5b8c\u5584\u4e86\u57fa\u4e8e\u6d88\u8d39\u8005\u7684\u54c1\u724c\u6743\u76ca(customer-based-brand-equity)\u6982\u5ff5\u3002\u8fd9\u5c31\u662f\u540e\u6765\u7684\u54c1\u724c\u8d44\u4ea7\u3002<\/p>\n

\u54c1\u724c\u8d44\u4ea7(brand equity)\u662f\u4e0e\u54c1\u724c\u3001\u54c1\u724c\u540d\u79f0\u548c\u6807\u5fd7\u76f8\u8054 \u7cfb\uff0c\u80fd\u591f\u589e\u52a0\u6216\u51cf\u5c11\u4f01\u4e1a\u6240\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\u7684\u4e00\u7cfb\u5217\u8d44\u4ea7\u4e0e\u8d1f\u503a\u3002\u5b83\u4e3b\u8981\u5305\u62ec5\u4e2a\u65b9\u9762\uff0c\u5373\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u54c1\u724c\u8ba4\u77e5\u5ea6\u3001 \u54c1\u724c\u77e5\u540d\u5ea6\u3001\u54c1\u724c\u8054\u60f3\u3001\u5176\u4ed6\u4e13\u6709\u8d44\u4ea7(\u5982\u5546\u6807\u3001\u4e13\u5229\u3001\u6e20\u9053 \u5173\u7cfb\u7b49)\uff0c\u8fd9\u4e9b\u5143\u7d20\u7ec4\u6210\u4e86\u4e00\u4e2a\u54c1\u724c\u7684\u201c\u5b9e\u8d28\u201d\u4ef7\u503c\uff0c\u6709\u65f6\u8fd8\u5305\u62ec\u54c1\u724c\u6ea2\u4ef7\u80fd\u529b\u548c\u54c1\u724c\u76c8\u5229\u80fd\u529b\u7b49\u3002\u53ef\u4ee5\u8bf4\uff0c\u4ece 90 \u5e74\u4ee3\u8d77\uff0c\u54c1\u724c\u5df2\u7ecf\u4ece\u4e00\u4e2a\u62bd\u8c61\u7684\u65e0\u5f62\u6982\u5ff5\u6f14\u53d8\u4e3a\u6709\u4ef7\u503c\u7684\u3001\u5b9e\u8d28\u7684\u8d44\u4ea7\u3001 \u5546\u4e1a\u6982\u5ff5\u2014 \u5b83\u88ab\u8d44\u4ea7\u5316\u4e86\uff0c\u53ef\u4f30\u503c\u3002\u53ef\u4ee5\u8bf4\uff0c\u54c1\u724c\u6b63\u88ab\u6e10\u6e10\u201c\u7c7b\u5b9e\u4f53\u5316\u201d\u30021998 \u5e74\uff0c\u6c64\u59c6\u00b7\u9093\u80af(Tom Duncan)\u63d0\u51fa\u54c1\u724c\u5173\u7cfb\u8bba\uff0c \u5c06\u54c1\u724c\u653e\u7f6e\u5728\u4e00\u4e2a\u5173\u7cfb\u94fe\u6761\u4e2d\u8fdb\u884c\u8ba8\u8bba\u3002\u4ed6\u7528\u201c\u4ef7\u503c\u8303\u7574\u201d\u4ee3 \u66ff\u201c\u4ef7\u503c\u94fe\u201d\u7684\u54c1\u724c\u5173\u7cfb\u6765\u7814\u7a76\u65b0\u6a21\u5f0f\u3002\u8fd9\u4e00\u9636\u6bb5\uff0c\u751f\u6001\u5b66\u548c \u54c1\u724c\u5b66\u5f00\u59cb\u51fa\u73b0\u4ea4\u53c9\uff0c\u54c1\u724c\u751f\u6001\u5b66\u840c\u82bd\u3002\u9093\u80af\u5f15\u5165\u4e86\u201c\u5173\u7cfb\u5229 \u76ca\u4eba\u201d\u7684\u6982\u5ff5\uff0c\u8ba4\u4e3a\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u6307\u4f01\u4e1a\u6216\u54c1\u724c\u901a\u8fc7\u53d1\u5c55\u4e0e \u534f\u8c03\u6218\u7565\u4f20\u64ad\u6d3b\u52a8\uff0c\u4f7f\u81ea\u5df1\u501f\u52a9\u5404\u79cd\u5a92\u4ecb\u6216\u5176\u4ed6\u63a5\u89e6\u65b9\u5f0f\u4e0e\u5458\u5de5\u3001\u987e\u5ba2\u3001\u6295\u8d44\u8005\u3001\u666e\u901a\u516c\u4f17\u7b49\u5229\u76ca\u76f8\u5173\u8005\u5efa\u7acb\u5efa\u8bbe\u6027\u7684\u5173\u7cfb\uff0c \u4ece\u800c\u5efa\u7acb\u548c\u52a0\u5f3a\u4ed6\u4eec\u4e4b\u95f4\u7684\u4e92\u5229\u5173\u7cfb\u7684\u8fc7\u7a0b\u201d\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u54c1\u724c\u901a\u8fc7\u4e0e\u6d88\u8d39\u8005\u548c\u5229\u76ca\u76f8\u5173\u8005\u8fdb\u884c\u6709\u4ef7\u503c\u7684\u6c9f\u901a\u5851\u9020\u54c1\u724c\u5173\u7cfb\uff0c \u5e76\u7ef4\u62a4\u548c\u5f3a\u5316\u8fd9\u79cd\u5173\u7cfb\u7684\u6c38\u4e45\u4ef7\u503c\u3002\u8fd9\u5176\u4e2d\u5c31\u6d89\u53ca\u6211\u4eec\u5e38\u8bf4\u7684\u8425\u9500\u6982\u5ff5\u3001\u516c\u5173\u6982\u5ff5\u7b49\u3002\u54c1\u724c\u5c31\u6b64\u4e0a\u5347\u5230\u4e00\u79cd\u94fe\u6761\u3001\u73af\u5883\uff0c\u4ee5 \u53ca\u6218\u7565\u7684\u6982\u5ff5\u3002\u9093\u80af\u7684\u7406\u8bba\u8ba4\u4e3a:\u7ba1\u7406\u7684\u91cd\u70b9\u5e94\u4ece\u751f\u4ea7\u8f6c\u5411\u8425 \u9500\uff0c\u5728\u4f01\u4e1a\u4e0e\u987e\u5ba2\u4e4b\u95f4\u5efa\u7acb\u826f\u597d\u7684\u54c1\u724c\u5173\u7cfb\uff0c\u5e76\u5bfb\u627e\u6700\u4f73\u7684\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u4ee5\u8fd9\u4e2a\u6700\u4f73\u7684\u54c1\u724c\u63a5\u89e6\u70b9\u4e3a\u57fa\u7840\uff0c\u6765\u521b\u9020\u4f01\u4e1a\u4e0e\u987e \u5ba2\u95f4\u7684\u5173\u7cfb\u4ef7\u503c\u3002<\/p>\n

\u5386\u53f2\u544a\u8bc9\u6211\u4eec\uff0c\u54c1\u724c\u7406\u8bba\u7684\u8fdb\u5316\u662f\u4ece\u5c01\u95ed\u5230\u5f00\u653e\u3001\u4ece\u4e2a\u4f53 \u5230\u7fa4\u4f53\u3001\u4ece\u56fa\u6b65\u81ea\u5c01\u5230\u4ea4\u878d\u4e92\u52a8\uff0c\u5b83\u7684\u8fdb\u6b65\u6210\u5c31\u4e86\u8bb8\u591a\u4e16\u754c\u6027\u7684\u5927\u54c1\u724c\uff0c\u4e5f\u7f14\u9020\u4e86\u4e00\u4e2a\u53c8\u4e00\u4e2a\u8425\u9500\u795e\u8bdd\u3002\u5c31\u6b64\uff0c\u4e0e\u6d88\u8d39\u8005\u6253\u5fc3\u7406\u6218\uff0c\u4ece\u6d88\u8d39\u8005\u89d2\u5ea6\u51fa\u53d1\u505a\u54c1\u724c\u7684\u4f20\u7edf\u5df2\u7ecf\u8fbe\u5230\u4e86\u9876\u5cf0\u3002<\/p>\n

\n<\/section>\n

\n
\n
\n
\n

\u6587 \/\u00a0 \u548c\u541b\u54c1\u724c\u7814\u7a76\u4e2d\u5fc3 \u8d3e\u6653\u8f69<\/p>\n

<\/p>\n

\u6587 \/\u00a0 \u548c\u541b\u54c1\u724c\u7814\u7a76\u4e2d\u5fc3 \u8d3e\u6653\u8f69<\/p>\n

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<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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