{"id":10768,"date":"2020-12-14T09:20:55","date_gmt":"2020-12-14T09:20:55","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=25367"},"modified":"2021-04-17T11:27:12","modified_gmt":"2021-04-17T11:27:12","slug":"2-4%e4%ba%bf%e5%8d%95%e8%ba%ab%e4%ba%ba%e5%8f%a3%e5%b8%a6%e5%8a%a8%e4%b8%8b%ef%bc%8c%e9%a3%9f%e5%93%81%e5%8c%85%e8%a3%85%e6%ad%a3%e5%9c%a8%e6%82%84%e6%82%84%e5%8f%98%e5%b0%8f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=10768","title":{"rendered":"2.4\u4ebf\u5355\u8eab\u4eba\u53e3\u5e26\u52a8\u4e0b\uff0c\u98df\u54c1\u5305\u88c5\u6b63\u5728\u6084\u6084\u53d8\u5c0f……"},"content":{"rendered":"
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01PeboRa<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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Pebora\u5927\u7c73<\/em><\/section>\n
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Pebora\u5927\u7c73<\/em><\/section>\n
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Pebora\u5927\u7c73<\/em><\/section>\n
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Pebora\u5927\u7c73<\/em><\/section>\n
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02\u76d2\u9a6c\u9c9c\u751f\u201c\u74f6\u88c5\u5927\u7c73\u201d<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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03\u4e00\u4eba\u98df<\/strong><\/p>\n

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04ffit8<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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05\u5143\u6c14\u68ee\u6797<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u5143\u6c14\u68ee\u6797\u6c14\u6ce1\u6c34mini\u7f50<\/em><\/section>\n
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2019\u5e7411\u6708\uff0c\u5143\u6c14\u68ee\u6797\u63a8\u51fa\u4e86\u4e73\u8336\u7cfb\u5217\uff0c\u6bcf\u74f6450ml\u3002\u4e00\u5e74\u4e4b\u540e\uff0c\u5728\u4eca\u5e74\u768411\u67084\u65e5\uff0c\u5143\u6c14\u68ee\u6797\u5219\u4e0a\u7ebf\u4e86\u65b0\u6b3e300ml\u7684mini\u4e73\u8336\u3002<\/section>\n
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06\u53ef\u53e3\u53ef\u4e50<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u5bf9\u5c0f\u5305\u88c5\u8d8b\u52bf\u7684\u5bdf\u89c9\uff0c\u53ef\u53e3\u53ef\u4e50\u4ece2018\u5e74\u5c31\u5f00\u59cb\u4e86\u3002\u4ece2018\u5e74\u8d77\uff0c\u53ef\u53e3\u53ef\u4e50\u5c31\u5f00\u59cb\u5728\u4e2d\u56fd\u63a8\u51fa200ml\u7684\u53ef\u4e50\u8ff7\u4f60\u7f50\uff0c\u968f\u540e\u4e5f\u63a8\u51fa\u4e86\u82ac\u8fbe\u3001\u96ea\u78a7\u7684mini\u5305\u88c5\u3002<\/section>\n
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\u867d\u7136\u6bcf\u4e00\u6beb\u5347\u53ef\u4e50\u4e2d\u6240\u542b\u7684\u5361\u8def\u91cc\u5e76\u4e0d\u4f1a\u51cf\u5c11\uff0c\u4f46\u76f8\u8f83\u4e8e\u4f20\u7edf\u7684\u5927\u5305\u88c5\u6765\u8bf4\uff0c\u66f4\u5c0f\u7684\u5305\u88c5\u53ef\u4ee5\u6ee1\u8db3\u4eba\u4eec\u201c\u5c11\u559d\u4e00\u70b9\u66f4\u5065\u5eb7\u201d\u7684\u5fc3\u7406\u9700\u6c42\u3002<\/section>\n
\u53e6\u5916\uff0c\u5c0f\u5305\u88c5\u7684\u53ef\u53e3\u53ef\u4e50\u867d\u7136\u5355\u4ef7\u66f4\u9ad8\uff0c\u4f46\u5176\u5728\u9500\u91cf\u4e0a\u5374\u662f\u6301\u7eed\u589e\u957f\u7684\u3002\u5c0f\u5305\u88c5\u4e3a\u53ef\u53e3\u53ef\u4e50\u5e26\u6765\u4e86\u66f4\u5927\u7684\u5229\u6da6\uff0c\u8fd9\u4e5f\u662f\u53ef\u53e3\u53ef\u4e50\u8fc7\u53bb5\u5e74\u6765\u8d22\u62a5\u8868\u73b0\u8d85\u51fa\u5e02\u573a\u9884\u671f\u7684\u201c\u529f\u81e3\u201d\u4e4b\u4e00[4]\u3002<\/em><\/section>\n
\u53ef\u53e3\u53ef\u4e50200ml\u8ff7\u4f60\u7f50<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u53ef\u53e3\u53ef\u4e50\u4eac\u4e1c\u65d7\u8230\u5e97<\/em><\/section>\n
2019\u5e74\uff0c\u592a\u53e4\u53ef\u53e3\u53ef\u4e50\u7684\u534a\u5e74\u8d22\u62a5\u663e\u793a\u6c7d\u6c34\u7684\u6536\u76ca\u589e\u52a06%\uff1b\u53e6\u5916\uff0c\u5728\u51ef\u5ea6\u6d88\u8d39\u8005\u6307\u6570\uff08Kantar Worldpanel\uff09\u53d1\u5e03\u76842019\u4e2d\u56fd\u54c1\u724c\u8db3\u8ff9\u62a5\u544a\uff082019 Brand Footprint Report\uff09\u4e2d\uff0c\u5df2\u7ecf\u8fde\u7eed\u591a\u5e74\u88ab\u4e2d\u56fd\u54c1\u724c\u5360\u636e\u7684\u589e\u901f\u6700\u5feb\u54c1\u724c\u699c\u4e0a\uff0c\u53ef\u53e3\u53ef\u4e50\u610f\u5916\u6210\u4e3a\u6d88\u8d39\u8005\u89e6\u53ca\u6570\u589e\u957f\u6700\u5927\u7684\u54c1\u724c\u3002<\/section>\n
\u6570\u636e\u5206\u6790\u663e\u793a\uff0c\u5728\u5f53\u65f6\u78b3\u9178\u996e\u6599\u53d7\u5230\u51b2\u51fb\u7684\u5927\u73af\u5883\u4e0b\uff0c\u53ef\u53e3\u53ef\u4e50\u4f9d\u7136\u80fd\u4fdd\u6301\u5feb\u901f\u589e\u957f\u7684\u5176\u4e2d\u4e00\u4e2a\u91cd\u8981\u539f\u56e0\u662f\uff1a\u8f83\u5c0f\u5305\u88c5\u7684\u4f20\u7edf\u53ef\u53e3\u53ef\u4e50\u4ea7\u54c1\uff08500\u6beb\u5347\u4ee5\u4e0b\uff09\u7684\u589e\u957f\u8d85\u8fc7\u4e86\u4f20\u7edf\u5927\u5305\u88c5\u53ef\u53e3\u53ef\u4e50\u7684\u4e0b\u6ed1\uff08800\u6beb\u5347\u53ca\u4ee5\u4e0a\uff09\u3002\u6d88\u8d39\u573a\u666f\u7684\u788e\u7247\u5316\u8ba9\u66f4\u591a\u6d88\u8d39\u8005\u9700\u8981\u5728\u4e0d\u540c\u7684\u573a\u666f\u4e0b\u9891\u7e41\u996e\u7528\u5c11\u91cf\u996e\u6599\uff0c\u800c\u4e0d\u662f\u5728\u56fa\u5b9a\u7684\u573a\u666f\u4e2d\u996e\u7528\u5927\u5305\u88c5\u996e\u6599[5]\u3002<\/section>\n
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\u53ef\u53e3\u53ef\u4e50200ml\u8ff7\u4f60\u7f50<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u53ef\u53e3\u53ef\u4e50\u4eac\u4e1c\u65d7\u8230\u5e97<\/em><\/section>\n
\u5728\u4eca\u5e742\u6708\uff0c\u53ef\u53e3\u53ef\u4e50\u65e5\u672c\u516c\u53f8\u4e5f\u63a8\u51fa\u4e86\u4e0d\u540c\u4e8e\u539f\u5148\u7ecf\u5178500ml\u4ea7\u54c1\u7684\u5305\u88c5\uff0c\u5206\u522b\u662f350ml\u66f4\u9002\u5408\u4e00\u4eba\u996e\u7528\u7684\u5c0f\u5305\u88c5\u548c700ml\u66f4\u9002\u5408\u4e24\u4eba\u996e\u7528\u7684\u5c0f\u5305\u88c5\u3002<\/section>\n
\u53ef\u53e3\u53ef\u4e50\u65e5\u672c\u516c\u53f8\u4e5f\u8868\u793a\uff0c\u8fd9\u4e24\u6b3e\u65b0\u63a8\u51fa\u7684\u5305\u88c5\u662f\u4e3a\u4e86\u8fce\u5408\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u8d8b\u52bf\u3002<\/section>\n
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\u53ef\u53e3\u53ef\u4e50350ml\u548c700ml\u89c4\u683c\u5305\u88c5<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a36\u6c2a<\/em><\/section>\n
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07\u519c\u592b\u5c71\u6cc9<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

2011\u5e74\uff0c\u519c\u592b\u5c71\u6cc9\u63a8\u51fa\u4e2d\u56fd\u9996\u6b3e\u65e0\u7cd6\u8336\u2014\u2014\u4e1c\u65b9\u6811\u53f6\u30022016\u5e74\u56e0\u6210\u4e3a\u7f51\u7edc\u76db\u4f20\u7684\u201c\u5168\u56fd\u6700\u96be\u559d\u996e\u6599TOP5\u201d\u4e4b\u4e00\uff0c\u800c\u88ab\u8feb\u201c\u8d70\u7ea2\u201d\u3002\u7136\u800c\uff0c\u4e0a\u5e027\u5e74\uff0c\u4e1c\u65b9\u6811\u53f6\u4e5f\u9010\u6e10\u5728\u88ab\u6d88\u8d39\u8005\u63a5\u53d7\uff0c\u57282018\u5e74C-NPS\u4e2d\u56fd\u987e\u5ba2\u63a8\u8350\u5ea6\u6307\u6570\u699c\u5355\u4e2d\uff0c\u4e1c\u65b9\u6811\u53f6\u6210\u529f\u4f4d\u5217\u65e0\u7cd6\u8336\u54c1\u7c7b\u7684\u7b2c\u4e00\u540d[6]\u3002<\/section>\n
\u5728\u4e1c\u65b9\u6811\u53f6\u4e0a\u5e02\u7684\u7b2c\u516b\u5e74\uff0c2019\u5e74\uff0c\u519c\u592b\u5c71\u6cc9\u6b63\u5f0f\u63a8\u51fa\u4e86335ml\u4e1c\u65b9\u6811\u53f6mini\u88c5\u3002<\/section>\n

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\u4e1c\u65b9\u6811\u53f6335ml\u5305\u88c5<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u519c\u592b\u5c71\u6cc9<\/em><\/section>\n
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\u4e1c\u65b9\u6811\u53f6335ml\u5305\u88c5525ml\u5305\u88c5<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u519c\u592b\u5c71\u6cc9<\/em><\/section>\n
335ml\u7684\u4e1c\u65b9\u5c0f\u6811\u53f6\uff0c\u66f4\u80fd\u4fc3\u8fdb\u6d88\u8d39\u8005\u7684\u996e\u7528\u9891\u6b21\u3002\u53e6\u5916\uff0c\u6839\u636e2019 Innova\u5168\u7403\u5341\u5927\u98df\u54c1\u996e\u6599\u884c\u4e1a\u8d8b\u52bf\uff0c\u201c\u5c0f\u5305\u88c5\u201d\u80cc\u540e\u7684\u840c\u7ecf\u6d4e\uff0c\u7b26\u5408\u6d88\u8d39\u8005\u7684\u201c\u60a6\u5df1\u578b\u5fc3\u7406\u201d\uff0c\u6709\u5229\u4e8e\u62c9\u65b0\u5e74\u8f7b\u7528\u6237\uff0c\u66f4\u80fd\u523a\u6fc0\u4ed6\u4eec\u62cd\u7167\u5206\u4eab\u3001\u8fdb\u884c\u98df\u65f6\u4e92\u8054\u3002\u6240\u4ee5\u4e1c\u65b9\u5c0f\u6811\u53f6\u81ea\u4e0a\u5e02\u4ee5\u6765\uff0c\u201c\u53ef\u7231\u201d\u5c31\u6210\u4e3a\u5fae\u535a\u4e0a\u7528\u6237\u5bf9\u5176\u8bc4\u4ef7\u6700\u591a\u7684\u5173\u952e\u8bcd\u3002<\/section>\n
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\u4e1c\u65b9\u6811\u53f6335ml\u5305\u88c5<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u519c\u592b\u5c71\u6cc9<\/em><\/section>\n
\u4e1c\u65b9\u6811\u53f6\u53d8\u8eab\u5c0f\u5305\u88c5\u7684\u6210\u529f\u7ecf\u5386\uff0c\u4e5f\u4e3a\u519c\u592b\u5c71\u6cc9\u5c0f\u5305\u88c5\u5bb6\u65cf\u961f\u4f0d\u8fdb\u4e00\u6b65\u58ee\u5927\u6253\u4e0b\u4e86\u57fa\u7840\u3002\u5728\u4eca\u5e742\u6708\uff0c\u519c\u592b\u5c71\u6cc9\u5ba3\u5e03\u63a8\u51fa\u4e00\u7cfb\u5217\u7684250ml\u5c0f\u74f6\u5b50\u88c5\u996e\u6599\u3002\u5305\u62ec\u5c0f\u5305\u88c5\u7684\u8336\u03c0\u3001\u6c34\u6eb6C100\u3001\u7ef4\u4ed6\u547d\u6c34\u3001\u519c\u592b\u679c\u56ed\u3002<\/section>\n
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\u519c\u592b\u5c71\u6cc9\u90e8\u5206\u5c0f\u5305\u88c5\u4ea7\u54c1\u5408\u96c6<\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u519c\u592b\u5c71\u6cc9<\/section>\n
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\u6c34\u6eb6C100\u5c0f\u5305\u88c5<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u519c\u592b\u5c71\u6cc9<\/em><\/section>\n
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08\u6c5f\u5c0f\u767d<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u5728\u5c0f\u89c4\u683c\u5305\u88c5\u65b9\u9762\uff0c\u5c0f\u74f6\u9152\u4e5f\u662f\u4e00\u4e2a\u4e0d\u5bb9\u5ffd\u89c6\u7684\u5e02\u573a\uff0c\u8fd1\u5e74\u6765\u5176\u4e5f\u6210\u4e3a\u8bb8\u591a\u767d\u9152\u4f01\u4e1a\u7740\u91cd\u7684\u53d1\u529b\u70b9\u3002\u6bd5\u7adf\u5c0f\u74f6\u9152\u66f4\u5bb9\u6613\u8ba9\u6d88\u8d39\u8005\u505a\u5230\u201c\u9002\u53ef\u800c\u6b62\u201d\uff0c\u771f\u6b63\u505a\u5230\u5c0f\u914c\u6021\u60c5\u3002<\/p>\n

\u800c\u5728\u5c0f\u74f6\u9152\u9886\u57df\uff0c\u6c5f\u5c0f\u767d\u53c8\u662f\u4e00\u4e2a\u4e0d\u5f97\u4e0d\u63d0\u53ca\u7684\u54c1\u724c\u30022012\u5e74\uff0c\u6c5f\u5c0f\u767d\u51ed\u501f\u8d70\u5fc3\u7684\u5e7f\u544a\u6587\u6848\u548c\u7cbe\u51c6\u7684\u5e02\u573a\u5b9a\u4f4d\uff0c\u4fd8\u83b7\u4e86\u4e00\u4f17\u5e74\u8f7b\u6d88\u8d39\u7fa4\u4f53\uff0c\u5f00\u521b\u4e86\u201c\u9752\u6625\u5c0f\u9152\u65f6\u4ee3\u201d\u3002<\/section>\n
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\u6c5f\u5c0f\u767d<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u6c5f\u5c0f\u767d\u5b98\u7f51<\/em><\/section>\n
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09\u7ed3\u8bed<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u5f53\u4ee3\u5e74\u8f7b\u4eba\u4e00\u65b9\u9762\u8ffd\u6c42\u65b9\u4fbf\u548c\u6548\u7387\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u8ffd\u6c42\u54c1\u8d28\u548c\u683c\u8c03\uff0c\u5355\u8eab\u4eba\u58eb\u5728\u9009\u8d2d\u4ea7\u54c1\u65f6\u4e5f\u66f4\u52a0\u8ffd\u6c42\u5bf9\u81ea\u6211\u7684\u53d6\u60a6\uff0c\u4e0e\u8bb8\u591a\u66f4\u5b9e\u60e0\u7684\u201c\u5bb6\u5ead\u5b9e\u60e0\u88c5\u201d\u76f8\u6bd4\uff0c\u9002\u5408\u4e00\u4eba\u5355\u6b21\u98df\u7528\u7684\u201c\u4e2a\u4eba\u5c0a\u4eab\u88c5\u201d\u867d\u7136\u4ea7\u54c1\u5355\u4ef7\u66f4\u9ad8\uff0c\u4f46\u591a\u6570\u6d88\u8d39\u8005\u4ecd\u7136\u613f\u610f\u4e3a\u6b64\u4ed8\u8d39\u3002<\/p>\n

\u53c2\u8003\u6765\u6e90\uff1a<\/section>\n
[1]\u300a\u5c0f\u5305\u88c5\u66f4\u5403\u9999\uff0c\u53cc\u5341\u4e00\u5496\u5561\u9500\u552e\u6570\u636e\u900f\u97324\u4e2a\u65b0\u8d8b\u52bf\u300b\uff0c\u51ef\u5ea6<\/section>\n
[2]\u300a2020\u5e74\u5e74\u8f7b\u4eba\u7fa4\u9152\u6c34\u6d88\u8d39\u6d1e\u5bdf\u62a5\u544a\u300b\uff0cCBNData x \u5929\u732b\u98df\u54c1<\/section>\n
[3]\u300a\u50cf\u5356\u53ef\u4e50\u4e00\u6837\u5356\u5927\u7c73 \u76d2\u9a6c\u63a8\u51fa\u201c\u88c5\u5728\u74f6\u5b50\u91cc\u7684\u5927\u7c73\u201d\u300b\uff0c\u5929\u4e0b\u7f51\u5546<\/section>\n
[4]\u300a\u635f\u593138\u4ebf\u4e5f\u8981\u88c1\u5458\uff0c\u8fd9\u4e00\u6b21\u53ef\u53e3\u53ef\u4e50\u4e3a\u4f55\u8f93\u7ed9\u4e86\u767e\u4e8b\uff1f\u300b\uff0c36\u6c2a<\/section>\n
[5]\u300a\u53ef\u53e3\u53ef\u4e50(KO.US)\u589e\u901f\u7b2c\u4e00\uff0c\u771f\u7684\u662f\u56e0\u4e3a\u5feb\u4e50\u80a5\u5b85\u8d8a\u6765\u8d8a\u591a\u5417\uff1f\u300b\uff0c\u51ef\u5ea6<\/section>\n
[6]\u300a\u65e5\u672c\u4e00\u5e74\u6d88\u8d39670\u591a\u4ebf\u5373\u996e\u8336\uff0c\u4f46\u5b83\u4eec\u5b8c\u8d25\u7ed9\u4e86\u4e00\u6b3e\u4e2d\u56fd\u8336\u996e\u6599\u300b\uff0c\u98df\u4e1a\u5bb6<\/section>\n

\u63d0\u793a\uff1a<\/p>\n

\u6765\u6e90\uff1aFoodTalks<\/section>\n
\u4f5c\u8005\uff1aPizza(Joni)<\/section>\n
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