{"id":12538,"date":"2020-12-27T09:47:53","date_gmt":"2020-12-27T09:47:53","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=27066"},"modified":"2021-04-17T11:27:11","modified_gmt":"2021-04-17T11:27:11","slug":"2020%e5%8d%81%e5%a4%a7%e8%90%a5%e9%94%80%e5%ad%a6%e7%a0%94%e7%a9%b6%e7%9b%98%e7%82%b9","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=12538","title":{"rendered":"2020\u5341\u5927\u8425\u9500\u5b66\u7814\u7a76\u76d8\u70b9"},"content":{"rendered":"

2019\u5e74\u5e95\uff0c\u79d1\u7279\u52d2\u589e\u957f\u5b9e\u9a8c\u5ba4\u66fe\u7ecf\u603b\u7ed3\u4e86\u5f53\u5e7410\u4e2a\u5bf9\u8425\u9500\u6bd4\u8f83\u91cd\u8981\u7684\u7814\u7a76\u6210\u679c\uff0c\u4e00\u6643\u513f\u4e00\u5e74\u8fc7\u53bb\u4e86\u30022020\u5e74\u7ed9\u4eba\u7684\u611f\u89c9\u5f88\u77ed\uff0c\u4f46\u8425\u9500\u5b66\u754c\u4f9d\u7136\u7cbe\u5f69\u4e0d\u65ad\u3002<\/p>\n

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1. \u65b0\u51a0\u6d41\u884c\u671f\u95f4\uff0c\u6050\u60e7\u7684\u6d88\u8d39\u8005\u66f4\u559c\u6b22\u719f\u6089\u7684\u4ea7\u54c1<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u00a0\u8fd9\u5bf9\u4e8e\u5df2\u7ecf\u62a2\u5360\u4e86\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u8001\u54c1\u724c\u662f\u4e2a\u597d\u6d88\u606f\u3002\u6211\u4eec\u77e5\u9053\uff0c2020\u5e74\u4e2d\u56fd\u5e02\u573a\u4e0a\u6709\u5f88\u591a\u65b0\u54c1\u724c\u7acb\u7a33\u4e86\u811a\u8ddf\u3002\u6211\u4eec\u901a\u5e38\u5c06\u5176\u5f52\u56e0\u4e8e\u65b0\u4eba\u7fa4\u65b0\u9700\u6c42\u7684\u6d8c\u73b0\uff0c\u4ee5\u53ca\u65b0\u6e20\u9053\u548c\u65b0\u5a92\u4ecb\u7684\u52a9\u529b\uff0c\u4f46\u662f\u6211\u4eec\u53ef\u80fd\u5ffd\u89c6\u4e86\u4e00\u4e2a\u91cd\u8981\u7684\u539f\u56e0\uff1a\u75ab\u60c5\u7684\u4e25\u683c\u63a7\u5236\uff0c\u4f7f\u4e2d\u56fd\u6d88\u8d39\u8005\u7387\u5148\u6062\u590d\u4e86\u5b89\u5168\u611f\uff0c\u6d88\u9664\u4e86\u6050\u60e7\u60c5\u7eea\uff0c\u6240\u4ee5\u6211\u4eec\u624d\u4e0d\u60e7\u6015\u4e8e\u5c1d\u8bd5\u65b0\u4e8b\u7269\u3002\u00a0<\/section>\n
\uff08Chelsea Galoni, Gregory S Carpenter, Hayagreeva Rao, Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease, Journal of Consumer Research, Volume 47, Issue 3, October 2020, Pages 373\u2013392\uff09<\/section>\n
\u00a02. \u5728\u5e7f\u544a\u4e2d\u4f20\u9012\u4fe1\u606f\u8fd8\u662f\u60c5\u611f\u5185\u5bb9\u66f4\u6709\u6548\uff1f\u8fd9\u53d6\u51b3\u4e8e\u4ea7\u54c1\u662f\u4ec0\u4e48<\/strong><\/section>\n
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\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff1a\u4fe1\u606f\u542b\u91cf\u7684\u589e\u52a0\u66f4\u5bb9\u6613\u63d0\u5347\u4f4e\u4ef7\u548c\u4f4e\u8d28\u91cf\u6c7d\u8f66\u7684\u9500\u552e\uff0c\u60c5\u611f\u5185\u5bb9\u7684\u589e\u52a0\u66f4\u5bb9\u6613\u63d0\u5347\u9ad8\u4ef7\u6c7d\u8f66\u7684\u9500\u552e\u3002\u56e0\u6b64\uff0c\u9ad8\u4ef7\u548c\u9ad8\u8d28\u91cf\u6c7d\u8f66\u7684\u8425\u9500\u8005\uff0c\u5e94\u8be5\u4f18\u5148\u8003\u8651\u589e\u52a0\u5e7f\u544a\u4e2d\u7684\u60c5\u611f\u5185\u5bb9\u800c\u975e\u4fe1\u606f\u5185\u5bb9\u3002\u800c\u4f4e\u4ef7\u4f4e\u8d28\u91cf\u6c7d\u8f66\u7684\u8425\u9500\u8005\uff0c\u5982\u679c\u60f3\u63d0\u5347\u5728\u7ebf\u641c\u7d22\u91cf\uff0c\u5219\u5e94\u8be5\u589e\u52a0\u60c5\u611f\u5185\u5bb9\uff1b\u5982\u679c\u60f3\u589e\u52a0\u9500\u91cf\uff0c\u5219\u5e94\u8be5\u589e\u52a0\u4fe1\u606f\u542b\u91cf\u3002<\/section>\n
\u00a0\uff08Ivan A. Guitart, Stefan Stremersch\uff1aThe Impact of Informational and Emotional Television Ad Content on Online Search and Sales\uff0cJournal of MarketingResearch\uff0c2020\uff0chttps:\/\/doi.org\/10.1177\/0022243720962505\uff09<\/section>\n
3. \u5982\u679c\u6d88\u8d39\u8005\u4e0d\u6ee1\u610f\u4f60\u7684\u670d\u52a1\uff0c\u4f60\u8bf4\u201c\u8c22\u8c22\u201d\u53ef\u80fd\u6bd4\u8bf4\u201c\u62b1\u6b49\u201d\u66f4\u597d<\/strong><\/section>\n
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\uff08You, Y., Yang, X., Wang, L., & Deng, X. (2020). When and Why Saying \u201cThank You\u201d Is Better Than Saying \u201cSorry\u201d in Redressing Service Failures: The Role of Self-Esteem. Journal of Marketing, 84(2), 133\u2013150.\uff09<\/section>\n
4. \u6211\u77e5\u9053\u7238\u5988\u603b\u662f\u4e3a\u6211\u597d\uff0c\u4f46\u6211\u8fd8\u662f\u66f4\u613f\u610f\u4fe1\u522b\u4eba\u7684\u8bdd<\/strong><\/section>\n
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\uff08Lee, J. K., & Kronrod, A. (2020). The Strength of Weak-Tie Consensus Language. Journal of Marketing Research, 57(2), 353\u2013374.\uff09<\/section>\n
5. \u6211\u4eec\u66f4\u5bb9\u6613\u76f8\u4fe1\u5176\u4ed6\u6d88\u8d39\u8005\u7684\u8bc4\u4ef7\uff0c\u4f46\u662f\u4ed6\u4eec\u771f\u6709\u6b63\u786e\u8bc4\u4ef7\u7684\u80fd\u529b\u5417\uff1f<\/strong><\/section>\n
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\u6bd4\u5982\u60a3\u8005\u5bf9\u4e8e\u533b\u751f\u7684\u8bc4\u4ef7\uff0c\u4e0d\u5177\u5907\u533b\u5b66\u77e5\u8bc6\u3001\u6ca1\u6709\u7ecf\u5386\u8fc7\u533b\u5b66\u5b9e\u8df5\u8bad\u7ec3\u7684\u60a3\u8005\uff0c\u5f80\u5f80\u901a\u8fc7\u66f4\u52a0\u4e3b\u89c2\u7684\u65b9\u5f0f\u8bc4\u4ef7\u533b\u751f\u7684\u6001\u5ea6\u548c\u80fd\u529b\u3002\u7814\u7a76\u8005\u6ce8\u610f\u5230\uff0c\u6709\u4e9b\u533b\u751f\u5df2\u7ecf\u5bf9\u8fd9\u4e9b\u5728\u7ebf\u8bc4\u8bba\u5e73\u53f0\u7684\u5408\u6cd5\u6027\u63d0\u51fa\u4e86\u8d28\u7591\uff0c\u7406\u7531\u662f\u6d88\u8d39\u8005\u4e0d\u5177\u5907\u8bc4\u4f30\u4ed6\u4eec\u6240\u63a5\u53d7\u7684\u533b\u7597\u670d\u52a1\u8d28\u91cf\u6240\u9700\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002\u90a3\u4e48\uff0c\u662f\u5426\u9700\u8981\u5e72\u9884\u8fd9\u4e9b\u8bc4\u4ef7\uff0c\u4ee5\u786e\u4fdd\u6d88\u8d39\u8005\u4e0d\u4f1a\u88ab\u8bef\u5bfc\uff1f<\/section>\n
\u7814\u7a76\u8005\u6839\u636e\u6765\u81ea\u771f\u5b9e\u5728\u7ebf\u8bc4\u8bba\u7684\u6570\u636e\u53d1\u73b0\uff0c\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u76f8\u4fe1\u5176\u4ed6\u6d88\u8d39\u8005\u63d0\u51fa\u7684\u4f53\u9a8c\u5f0f\u4e3b\u5f20\uff08\u6bd4\u5982\u670d\u52a1\u6001\u5ea6\u3001\u53ca\u65f6\u6027\u7b49\uff09\u800c\u975e\u53ef\u4fe1\u5ea6\u4e3b\u5f20\uff08\u6bd4\u5982\u4e13\u4e1a\u80fd\u529b\u548c\u77e5\u8bc6\uff09\uff0c\u66f4\u5bb9\u6613\u76f8\u4fe1\u6709\u6570\u636e\u652f\u6301\u7684\u4e3b\u5f20\u4ee5\u53ca\u66f4\u957f\u7684\u8bc4\u8bba\uff0c\u5373\u4f7f\u5b83\u4eec\u6ca1\u6709\u63d0\u4f9b\u66f4\u591a\u7684\u4fe1\u606f\u3002\u8fd9\u8ba9\u6211\u60f3\u8d77\u670b\u53cb\u5708\u91cc\u6709\u4e9b\u4eba\u5c31\u559c\u6b22\u8f6c\u957f\u6587\uff0c\u201c\u957f\u6587\u5148\u7801\u201d\u3001\u201c\u6536\u85cf\u5373\u8bfb\u8fc7\u201d\uff0c\u4e5f\u662f\u4e00\u4e2a\u6bd4\u8f83\u6709\u8da3\u7684\u73b0\u8c61\u3002<\/section>\n
\uff08Shannon Lantzy, Rebecca W. Hamilton, Yu-Jen Chen, Katherine Stewart \uff1aOnline Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed[J]?Journal of Public Policy & Marketing\uff0c2020\uff0chttps:\/\/doi.org\/10.1177\/0743915620950676\uff09<\/section>\n
6. \u7eff\u8272\u4ea7\u54c1\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u8bc4\u4ef7\uff0c\u8fd8\u80fd\u8ba9\u4ed6\u4eec\u611f\u89c9\u81ea\u5df1\u4e5f\u5f88\u4e0d\u9519<\/strong>
<\/section>\n
\u8fd9\u662f\u4e00\u4e2a\u5173\u4e8e\u54c1\u724c\u884c\u52a8\u548c\u6d88\u8d39\u4f53\u9a8c\u7684\u7814\u7a76\u3002<\/section>\n
\u4e00\u822c\u6765\u8bf4\uff0c\u8425\u9500\u8005\u8ba4\u4e3a\u54c1\u724c\u4ece\u4e8b\u6148\u5584\u6216\u7eff\u8272\u73af\u4fdd\u4e8b\u4e1a\uff0c\u4f1a\u6709\u6548\u63d0\u5347\u6d88\u8d39\u8005\u5bf9\u4e8e\u54c1\u724c\u7684\u8bc4\u4ef7\uff0c\u4f46\u662f\u672c\u6587\u7684\u7814\u7a76\u8005\u53d1\u73b0\uff0c\u6d88\u8d39\u8005\u5728\u4f7f\u7528\u7eff\u8272\u4ea7\u54c1\u7684\u65f6\u5019\uff0c\u4e5f\u4f1a\u63d0\u5347\u5bf9\u81ea\u8eab\u7684\u8bc4\u4ef7\u3002\u201c\u4ec5\u4ec5\u4f7f\u7528\u7eff\u8272\u4ea7\u54c1\uff0c\u6d88\u8d39\u8005\u5c31\u4f1a\u611f\u53d7\u5230\u793e\u4f1a\u5bf9\u5176\u4e2a\u4f53\u4ef7\u503c\u7684\u63d0\u5347\uff0c\u8fd9\u4f1a\u5e26\u6765\u6e29\u6696\u7684\u7115\u53d1\u611f\u89c9\uff0c\u4ece\u800c\u589e\u52a0\u4e86\u4f34\u968f\u800c\u6765\u7684\u6d88\u8d39\u4f53\u9a8c\u7684\u4eab\u53d7\u3002\u201d\u7b80\u5355\u7406\u89e3\u5c31\u7c7b\u4f3c\u4e8e\uff1a\u563f\uff0c\u6211\u8fd9\u4eba\u8fd8\u633a\u652f\u6301\u73af\u4fdd\uff0c\u6211\u771f\u4e0d\u9519\uff01<\/section>\n
\u8fd9\u662f\u4e2a\u5f88\u6709\u8da3\u7684\u53d1\u73b0\uff0c\u4e5f\u8bb8\u4f1a\u63a8\u52a8\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u52a0\u5165\u5230\u54c1\u724c\u884c\u52a8\u7684\u961f\u4f0d\u4e2d\u6765\u3002\u56e0\u4e3a\u5b83\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u8fd8\u6709\u52a9\u4e8e\u63d0\u5347\u987e\u5ba2\u4ef7\u503c\uff0c\u7b80\u76f4\u4e00\u4e3e\u4e24\u5f97\u3002<\/section>\n
\uff08Tezer, A., & Bodur, H. O. (2020). The Greenconsumption Effect: How Using Green Products Improves Consumption Experience. Journal of Consumer Research, 47(1), 25-39.\uff09<\/section>\n
7. \u201c\u7269\u4ee5\u7a00\u4e3a\u8d35\u201d\uff0c\u7a00\u7f3a\u6027\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u5bf9\u4ef7\u503c\u7684\u5224\u65ad<\/strong><\/section>\n
\u8fd9\u662f\u4e00\u4e2a\u5173\u4e8e\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u7684\u8003\u91cf\u56e0\u7d20\u7684\u7814\u7a76\u3002<\/section>\n
\u6211\u4eec\u5982\u4f55\u5224\u65ad\u4e00\u4e2a\u4ea7\u54c1\u503c\u4e0d\u503c\u67d0\u4e2a\u4ef7\u683c\uff1f\u5728\u505a\u8d2d\u4e70\u51b3\u7b56\u65f6\uff0c\u6d88\u8d39\u8005\u4e0d\u4ec5\u4f1a\u8003\u91cf\u8fd9\u4e2a\u4ea7\u54c1\u7684\u8d28\u91cf\u3001\u5916\u89c2\u3001\u6027\u80fd\u7b49\u56e0\u7d20\uff0c\u8fd8\u4f1a\u8003\u8651\u5b83\u7684\u4ef7\u683c\u4e0e\u4ef7\u503c\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u6bd4\u5982\u6211\u4eec\u4f1a\u62ff\u5b83\u4e0e\u540c\u7c7b\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\u2014\u2014\u90fd\u53eb\u8702\u871c\u67da\u5b50\u8336\uff0c\u51ed\u4ec0\u4e48\u4f60\u8981\u8d355\u5757\u94b1\uff1f\u6240\u4ee5\uff0c\u4e3a\u4e86\u907f\u5f00\u8fd9\u79cd\u6bd4\u8f83\uff0c\u6211\u4eec\u770b\u5230\u559c\u8336\u4e3a\u81ea\u5df1\u7684\u4ea7\u54c1\u8d77\u4e86\u72ec\u7279\u7684\u540d\u5b57\uff0c\u6bd4\u5982\u201c\u829d\u829d\u8393\u8393\u201d\uff0c\u800c\u4e0d\u662f\u201c\u9c9c\u69a8\u8349\u8393\u829d\u58eb\u8336\u201d\u3002<\/section>\n<\/p>\n

\u56de\u5230\u8fd9\u4e2a\u7814\u7a76\uff0c\u7814\u7a76\u8005\u901a\u8fc7\u516d\u9879\u4f7f\u7528\u591a\u79cd\u4ea7\u54c1\u7c7b\u522b\u4ee5\u53ca\u7a00\u7f3a\u6027\u548c\u4ef7\u683c\u8d28\u91cf\u5224\u65ad\u7684\u53ef\u64cd\u4f5c\u6027\u7814\u7a76\u53d1\u73b0\uff0c\u7a00\u7f3a\u6027\u964d\u4f4e\u4e86\u6d88\u8d39\u8005\u4f7f\u7528\u4ef7\u683c\u6765\u5224\u65ad\u4ea7\u54c1\u8d28\u91cf\u7684\u8d8b\u52bf\u3002\u7b80\u5355\u6765\u8bf4\u5c31\u662f\uff1a\u56e0\u4e3a\u7a00\u7f3a\uff0c\u6d88\u8d39\u8005\u81ea\u52a8\u4e3a\u4ea7\u54c1\u9644\u52a0\u4e86\u66f4\u9ad8\u7684\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u901a\u8fc7\u4ef7\u683c\u6765\u5224\u65ad\u5176\u4ef7\u503c\u3002\u8fd9\u4e2a\u7814\u7a76\u5bf9\u4e8e\u8425\u9500\u4eba\u7684\u542f\u793a\u662f\uff1a\u4f60\u53ef\u4ee5\u901a\u8fc7\u4eba\u4e3a\u521b\u9020\u7a00\u7f3a\u7684\u65b9\u5f0f\u4e3a\u4ea7\u54c1\u9644\u52a0\u4ef7\u503c\uff0c\u6bd4\u5982\u9650\u65f6\u3001\u9650\u91cf\uff0c\u751a\u81f3\u9650\u5236\u8c01\u624d\u6709\u8d44\u683c\u8d2d\u4e70\u3002<\/p>\n

\uff08Hanyong Park, Ashok K Lalwani, David H Silvera, The Impact of Resource Scarcity on Price-Quality Judgments, Journal of Consumer Research, Volume 46, Issue 6, April 2020, Pages 1110\u20131124\uff09<\/p>\n

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8. \u5305\u90ae\u4f7f\u6d88\u8d39\u8005\u66f4\u6562\u5241\u624b\uff0c\u5e2e\u52a9\u5546\u5bb6\u63d0\u9ad8\u9500\u552e\u989d<\/strong><\/section>\n
\u8fd9\u662f\u4e00\u4e2a\u5173\u4e8e\u670d\u52a1\u5bf9\u6d88\u8d39\u884c\u4e3a\u5f71\u54cd\u7684\u7814\u7a76\u3002<\/section>\n
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\uff08Shehu, E., Papies, D., & Neslin, S. A. (2020). Free Shipping Promotions and Product Returns. Journal of Marketing Research, 57(4), 640\u2013658.\uff09<\/section>\n
9. \u5982\u4f55\u5f71\u54cd\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u670d\u52a1\u8d28\u91cf\u7684\u8ba4\u77e5\uff1f\u8ba9\u4f60\u7684\u5458\u5de5\u591a\u4e0a\u7f51<\/strong><\/section>\n
\u8fd9\u662f\u4e00\u4e2a\u5173\u4e8e\u6570\u5b57\u5316\u5982\u4f55\u7ef4\u6301\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7684\u7814\u7a76\u3002<\/section>\n
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\uff08Herhausen D, Emrich O, Grewal D, et al. Face forward: How employees\u2019 digital presence on service websites affects customer perceptions of website and employee service quality[J]. Journal of Marketing Research, 2020, 57(5): 917\u2013936.\uff09<\/section>\n
10. \u4e0d\u662f\u6240\u6709\u54c1\u7c7b\u90fd\u80fd\u4ece\u7535\u5546\u9500\u552e\u4e2d\u83b7\u76ca<\/strong><\/section>\n
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\u6d77\u5916\u7684\u7814\u7a76\u8005\u4e5f\u6ce8\u610f\u5230\uff0c\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\uff0c\u7535\u5546\u53d1\u5c55\u5f02\u5e38\u8fc5\u731b\uff0c\u4f46\u662f\uff0c\u54ea\u4e9b\u54c1\u724c\u4f1a\u4ece\u7535\u5546\u7e41\u8363\u4e2d\u83b7\u76ca\u66f4\u591a\u5462\uff1f\u901a\u8fc7\u8c03\u7814\u4e00\u4e2a\u54c1\u724c\u7684\u603b\u9500\u552e\u989d\u5982\u4f55\u968f\u7740\u7ebf\u4e0a\u9500\u552e\u4efd\u989d\u7684\u589e\u52a0\u800c\u53d8\u5316\uff0c\u7814\u7a76\u8005\u53d1\u73b0\u4e86\u4e24\u4e2a\u5173\u952e\u7684\u6307\u6570\uff1a\u54c1\u724c\u7684\u7ebf\u4e0a\u6307\u6570\uff08\u54c1\u724c\u7684\u7ebf\u4e0a\u4efd\u989d\u76f8\u5bf9\u4e8e\u5176\u7ebf\u4e0b\u4efd\u989d\uff09\u548c\u54c1\u7c7b\u7684\u7ebf\u4e0a\u6307\u6570\uff08\u54c1\u7c7b\u7684\u7ebf\u4e0a\u4efd\u989d\u76f8\u5bf9\u4e8e\u5176\u7ebf\u4e0b\u4efd\u989d\uff09\uff0c\u8fdb\u800c\u786e\u5b9a\u4e86\u9a71\u52a8\u8fd9\u4e9b\u6307\u6570\u7684\u54c1\u724c\u548c\u54c1\u7c7b\u56e0\u7d20\u3002<\/section>\n
\u5206\u6790\u8868\u660e\uff0c\u54c1\u724c\u7684\u7ebf\u4e0a\u6307\u6570\u968f\u7740\u5728\u7ebf\u53ef\u7528\u6027\u6c34\u5e73\u7684\u63d0\u9ad8\u800c\u589e\u52a0\uff0c\u968f\u7740\u7ebf\u4e0a\u7ebf\u4e0b\u4ef7\u683c\u5dee\u5f02\u7684\u964d\u4f4e\u800c\u589e\u52a0\u3002\u81f3\u4e8e\u54c1\u7c7b\u7ebf\u4e0a\u6307\u6570\uff0c\u4ef7\u683c\u6602\u8d35\u3001\u8d2d\u4e70\u9891\u7387\u8f83\u4f4e\u7684\u54c1\u7c7b\u66f4\u5bb9\u6613\u5411\u7ebf\u4e0a\u6e20\u9053\u8f6c\u79fb\uff0c\u800c\u6613\u8150\u548c\u91cd\u578b\u54c1\u7c7b\u5219\u76f8\u53cd\u3002\u6211\u4f3c\u4e4e\u9a6c\u4e0a\u60f3\u5230\u4e86\u4e00\u4e9b\u54c1\u7c7b\uff0c\u4f60\u5462\uff1f<\/section>\n
\uff08Bernadette J. van Ewijk, Jan-Benedict E.M. Steenkamp, Els Gijsbrechts\uff1aThe Rise of Online Grocery Shopping in China: Which Brands Will Benefit[J]?Journal of International Marketing\uff0c2020\uff0chttps:\/\/doi.org\/10.1177\/1069031X20914265\uff09<\/section><\/p>\n","protected":false},"excerpt":{"rendered":"

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