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\u66f4\u91cd\u8981\u7684\u662f\uff0c\u54c1\u724c\u5c06\u6d88\u8d39\u8005\u3001\u6d88\u8d39\u8005\u7684\u611f\u77e5\u7eb3\u5165\u5230\u9ebe\u4e0b\uff0c\u6210\u4e3a\u54c1\u724c\u738b\u56fd\u5173\u952e\u7684\u6784\u6210\u90e8\u5206\u3002\u201c\u54c1\u724c\u662f\u6d88\u8d39\u8005\u5bf9\u4e8e\u4ea7\u54c1\u5c5e\u6027\u7684\u611f\u77e5\u3001\u611f\u60c5\u7684\u603b\u548c\u3002\u201d\uff08\uff08\u7f8e\uff09Alvin\u00a0 A. Achenbaum\uff0c\u201cThe Mismanagement of Brand Equity,\u201d ARF Fifth\u00a0 Annual\u00a0 Advertising\u00a0 and\u00a0 Promotion\u00a0 Workshop,1February 1993.\uff09<\/em>\u201c\u54c1\u724c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u540d\u79f0\u6216\u662f\u4e00\u4e2a\u7b26\u53f7\u3001\u4e00\u4e2a\u56fe\u5f62\uff0c\u5b83\u662f\u6d88\u8d39\u8005\u521b\u9020\u7684\u4e00\u79cd\u516c\u5171\u5173\u7cfb\u3002\u201d\uff08\uff08\u7f8e\uff09<\/em>Don E.Schultz Beth E.Barnes\uff0c\u300aStrategic Brand Communication\u00a0 Campaigns\u300b NTC Business Books\u51fa\u7248,1999\uff09<\/em>\u4ea7\u54c1\u662f\u7269\u8d28\u7684\u3001\u5ba2\u89c2\u7684\u5b58\u5728\uff0c\u800c\u54c1\u724c\u662f\u57fa\u4e8e\u7269\u8d28\u4ea7\u54c1\uff08\u670d\u52a1\uff09\u611f\u77e5\u7684\u4e3b\u89c2\u5b58\u5728\uff08\u504f\u89c1\uff09\uff1b\u4ea7\u54c1\u7740\u529b\u89e3\u51b3\u7269\u7406\u529f\u80fd\u4e0e\u5ba2\u89c2\u6548\u7528\uff0c\u800c\u54c1\u724c\u7740\u529b\u89e3\u51b3\u60c5\u611f\u4e0e\u5fc3\u7406\u9700\u6c42 \uff1b\u4ea7\u54c1\u53ef\u4ee5\u7528\u4ef7\u683c\u8ba1\u7b97 \uff0c\u800c\u54c1\u724c\u6709\u4ef7\u683c\u6807\u793a\uff0c\u4f46\u987b\u62e5\u6709\u8d85\u8d8a\u4ef7\u683c\u7684\u4ef7\u503c\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n

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