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\u957f\u6b64\u4ee5\u5f80\uff0c\u5c31\u9020\u6210\u4e86\u65b0\u54c1\u724c\u53ea\u80fd\u8d70\u6295\u653e\u5e7f\u544a\u2192\u63d0\u5347\u77e5\u540d\u5ea6\u7bad\u5934\u2192\u6253\u6298\u4fc3\u9500\u7684\u8425\u9500\u5957\u8def\uff0c\u5546\u573a\u3001\u8d85\u5e02\u53ea\u80fd\u4f5c\u4e3a\u4ed6\u4eec\u7684\u9500\u552e\u6e20\u9053\u5b58\u5728\u3002<\/section>\n
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<\/p>\n

\u8457\u540d\u4fbf\u5229\u5e97\u54c1\u724c7-11\u8001\u677f\u94c3\u6728\u654f\u6587\u5728\u300a\u96f6\u552e\u7684\u54f2\u5b66\u300b\u4e00\u4e66\u4e2d\u63d0\u5230\uff0c\u4e4b\u6240\u4ee5\u4f1a\u521b\u7acb7-11\u662f\u6e90\u4e8e\u65e5\u672c\u8fc8\u8fdb\u5c11\u5b50\u8001\u9f84\u5316\u793e\u4f1a\u3001\u8001\u5e74\u4eba\u5bf9\u5bb6\u95e8\u53e3\u8d2d\u7269\u7684\u7279\u6b8a\u9700\u6c42\u3002\u4e0e\u65e5\u672c\u76f8\u53cd\u7684\u662f\uff0c\u4e2d\u56fd\u76847-11\u3001\u5168\u5bb6\u4fbf\u5229\u5e97\u662f\u5e74\u8f7b\u4e00\u4ee3\u7684\u5929\u4e0b\u3002\u636e\u300aZ\u4e16\u4ee3\u6d1e\u5bdf\u62a5\u544a\u300b\u663e\u793a \uff0c\u4ee5\u5168\u5bb6\u4fbf\u5229\u5e97\u4e3a\u4f8b\uff0c85\u540e\u6d88\u8d39\u8005\u5360\u6bd4\u4e3a58%\uff0c90\u540e\u6d88\u8d39\u8005\u5360\u6bd4\u4e3a36%\uff0c\u5973\u6027\u6d88\u8d39\u8005\u5360\u6bd4\u4e3a60%\uff0c\u4e5f\u5c31\u662f\u8bf4\u4fbf\u5229\u5e97\u4e3b\u8981\u5ba2\u6237\u7fa4\u662f\u5e74\u8f7b\u767d\u9886\u5973\u6027\u7fa4\u4f53\u3002\u8fd9\u4e2a\u7fa4\u4f53\u4e50\u4e8e\u63a5\u53d7\u65b0\u4e8b\u7269\u3001\u5bf9\u4ef7\u683c\u654f\u611f\u6027\u4f4e\uff0c\u53ef\u4ee5\u8bf4\u662f\u4f17\u591a\u6d88\u8d39\u7fa4\u4f53\u4e2d\u6700\u5177\u6d88\u8d39\u80fd\u529b\u7684\u4e00\u6279\u4eba\u3002<\/section>\n
\u4fbf\u5229\u5e97\u7684\u53e6\u4e00\u4e2a\u597d\u5904\u662f\u5546\u54c1\u7684\u9ad8\u6ea2\u4ef7\u3002\u4fbf\u5229\u5e97\u8fdb\u53e3\u996e\u6599\u5e73\u5747\u4ef7\u683c\u4e3a10\u5143\u4ee5\u4e0a\uff0c\u662f\u5e38\u89c1\u56fd\u4ea7\u996e\u6599\u76842\u500d\u4ee5\u4e0a\u3002\u5143\u6c14\u68ee\u6797\u901a\u8fc7\u65e5\u7cfb\u5305\u88c5\u5c06\u81ea\u5df1\u4f2a\u88c5\u6210\u65e5\u672c\u8fdb\u53e3\u4ea7\u54c1\uff0c\u4ef7\u683c\u5374\u53ea\u6709\u4e0d\u5230\u540c\u7c7b\u5546\u54c1\u7684\u4e8c\u5206\u4e4b\u4e00\uff0c\u81ea\u7136\u5907\u53d7\u201c\u5ba0\u7231\u201d\u3002<\/section>\n

<\/p>\n

0\u7cd60\u81020\u5361\u7684\u521b\u65b0\uff0c\u4e0d\u4ec5\u4fdd\u6301\u4e86\u53ef\u53e3\u53ef\u4e50\u7684\u53e3\u611f\uff0c\u8fd8\u6ee1\u8db3\u4e86\u65b0\u4e2d\u4ea7\u7684\u5065\u5eb7\u9700\u6c42\u2014\u2014\u5728\u53d1\u8fbe\u5730\u533a\u767d\u9886\u5973\u6027\u7528\u6237\u7684\u5e26\u52a8\u4e0b\uff0c0\u7cd60\u81020\u5361\u7684\u5143\u6c14\u68ee\u6797\u5f00\u59cb\u88ab\u65b0\u4e2d\u4ea7\u9636\u5c42\u6240\u63a5\u53d7\u3002\u201c\u5065\u5eb7\u201d\u3001\u201c\u4e50\u6d3b\u201d\u662f\u65b0\u4e2d\u4ea7\u751f\u6d3b\u7684\u4e3b\u65cb\u5f8b\uff0c\u5979\u4eec\u613f\u610f\u4e3a\u6b64\u652f\u4ed8\u66f4\u9ad8\u7684\u4ef7\u683c\u3002<\/section>\n

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\u7531\u6770\u514b\u00b7\u7279\u52b3\u7279\uff08Jack Trout\uff09\u548c\u963f\u5c14\u00b7\u91cc\u65af\uff08AL Ries\uff09\u5408\u8457\u7684\u300a\u5b9a\u4f4d\u300b\u88ab\u79f0\u4e3a\u201c\u6709\u53f2\u4ee5\u6765\u5bf9\u7f8e\u56fd\u8425\u9500\u5f71\u54cd\u6700\u5927\u7684\u89c2\u5ff5\u201d\uff0c\u201c\u53f2\u4e0a\u767e\u672c\u6700\u4f73\u5546\u4e1a\u7ecf\u5178\u201d\u7b2c\u4e00\u540d\uff08\u300a\u8d22\u5bcc\u300b2009\u8bc4\u9009\uff09\u3002\u5b9a\u4f4d\u7406\u8bba\u8ba4\u4e3a\uff0c\u4ece\u4e00\u4e2a\u4ea7\u54c1\u5f00\u59cb\u5c31\u8981\u5728\u5ba2\u6237\u8111\u6d77\u91cc\u5360\u636e\u4e00\u4e2a\u771f\u6b63\u6709\u4ef7\u503c\u7684\u4f4d\u7f6e\u3002\u8fd9\u79cd\u4f4d\u7f6e\u5f80\u5f80\u4f53\u73b0\u5728\u54c1\u724c\u5c42\u9762\u3002<\/section>\n
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\u6211\u5728\u300a\u4e0d\u518d\u6c89\u9ed8\u7684\u71d5\u9ea6\u5976\uff0c\u54ea\u79cd\u529b\u91cf\u4e3aOatly\u5e26\u6765\u6d3b\u529b\uff1f\u300b<\/a>\u4e00\u6587\u4e2d\u8bb2\u89e3\u8fc7\uff0cOatly\u5728\u524d30\u5e74\u805a\u7126\u5728\u201c\u690d\u7269\u5976\u201d\u54c1\u7c7b\u5b9a\u4f4d\uff0c\u56e0\u4e3a\u71d5\u9ea6\u5976\u4e0e\u5176\u4ed6\u690d\u7269\u5976\u5dee\u5f02\u5e76\u4e0d\u5927\uff0c\u56e0\u800c\u4e00\u76f4\u9ed8\u9ed8\u65e0\u95fb\u3002\u76f4\u52302013\u5e74\u540e\uff0c\u65b0\u4efbCEO\u4ece\u5b9a\u4f4d\u54c1\u7c7b\u5347\u7ea7\u4e3a\u5b9a\u4f4d\u7528\u6237\u7fa4\u4f53\uff0c\u7528\u201c\u540e\u725b\u5976\u4e00\u4ee3\uff08Post Milk Generation\uff09\u201d\u6765\u5b9a\u4f4d\u71d5\u9ea6\u7684\u6838\u5fc3\u53d7\u4f17\u201c\u4e2d\u4ea7\u9636\u7ea7\u6d88\u8d39\u7fa4\u4f53\u201d\uff0c\u5f3a\u8c03\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u964d\u4f4e\u5bf9\u73af\u5883\u7684\u7834\u574f\uff0c\u624d\u83b7\u5f97\u4e86\u661f\u5df4\u514b\u524d\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98\u970d\u534e\u5fb7\u00b7\u8212\u5c14\u8328\u3001\u8457\u540d\u8131\u53e3\u79c0\u4e3b\u6301\u4eba\u5965\u666e\u62c9\u3001\u6f14\u5458\u5a1c\u5854\u8389\u00b7\u6ce2\u7279\u66fc\u4ee5\u53ca\u8bf4\u5531\u6b4c\u624bJay-Z\u7b49\u5168\u7403\u9876\u7ea7\u540d\u4eba\u7684\u9752\u7750\uff0c\u6210\u4e3a\u5168\u7403\u6700\u8457\u540d\u7684\u7f51\u7ea2\u4ea7\u54c1\u4e4b\u4e00\u3002<\/section>\n
Oatly\u7684\u6545\u4e8b\u518d\u6b21\u4e3a\u6211\u4eec\u5370\u8bc1\u4e86\u5728\u6fc0\u70c8\u7ade\u4e89\u7684\u5e02\u573a\u4e2d\uff0c\u4e0d\u4e00\u5b9a\u975e\u8981\u5f00\u62d3\u4e00\u4e2a\u5168\u65b0\u54c1\u7c7b\uff0c\u8fd8\u53ef\u4ee5\u201c\u901a\u8fc7\u5b9a\u4f4d\u8fd9\u4e2a\u7fa4\u4f53\uff0c\u5b9a\u4e49\u4ed6\u4eec\u7684\u611f\u53d7\u3001\u8eab\u4efd\u201d\uff0c\u5bfb\u627e\u81ea\u8eab\u7684\u751f\u5b58\u7a7a\u95f4\u3002<\/section>\n
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\u7531\u6b64\u53ef\u89c1\uff0c\u5bf9\u4e00\u4e2a\u6240\u5904\u6fc0\u70c8\u7ade\u4e89\u5e02\u573a\u7684\u65b0\u54c1\u724c\u6765\u8bf4\uff0c\u4e0e\u5176\u57cb\u5934\u4e71\u649e\u6c42\u66dd\u5149\uff0c\u5012\u4e0d\u59a8\u8003\u8651\u4e0b\u901a\u8fc7\u5b9a\u4e49\u7528\u6237\u7fa4\u611f\u53d7\u3001\u8eab\u4efd\u7684\u65b9\u5f0f\uff0c\u5f15\u53d1\u4ed6\u4eec\u7684\u5171\u9e23\u7684\u65b9\u5f0f\u3002\u8fd9\u7c7b\u54c1\u724c\u7684\u7528\u6237\u7fa4\u4f53\u5f80\u5f80\u662f\u6709\u7740\u5f3a\u70c8\u6d88\u8d39\u610f\u613f\u7684\u5e74\u8f7b\u4e00\u4ee3\uff0c\u6216\u8005\u662f\u6025\u4e8e\u8bc1\u660e\u81ea\u5df1\u7684\u4e2d\u4ea7\u9636\u7ea7\u3002<\/section>\n
\n

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\u4eba\u4eba\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\u3001\u864e\u55c5\u3001techweb\u4e13\u680f\u4f5c\u8005\uff0c\u66fe\u51fa\u7248\u300a\u7cbe\u76ca\u8425\u9500\u7b2c\u4e00\u8bfe\uff1a\u4ea7\u54c1\u51b7\u542f\u52a8\u300b<\/p>\n<\/section>\n

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