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<\/section>\n

\u25b2<\/span>\u56fe\u7247\u6765\u6e90\uff1a\u65b0\u6d6a\u5fae\u535a<\/span><\/p>\n

7\u670823\u65e5\uff0c\u65e5\u672c\u517b\u4e50\u591a\u96c6\u56e2\u65d7\u4e0b\u5316\u5986\u54c1\u54c1\u724c\u201cYakult\u6d77\u5916\u65d7\u8230\u5e97\u201d\u6b63\u5f0f\u5165\u9a7b\u5929\u732b\u56fd\u9645\uff0c\u5bf9\u6b64\uff0c\u4e1a\u5185\u4eba\u58eb\u8868\u793a\uff0c\u6b64\u6b21\u6269\u5f20\u65e0\u7591\u66b4\u9732\u517b\u4e50\u591a\u5bf9\u4e2d\u56fd\u5e02\u573a\u7684\u91ce\u5fc3\u3002<\/span><\/p>\n

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85\u5c81\u7684\u517b\u4e50\u591a\uff0c\u5356\u8d77\u4e86\u201c\u4e73\u9178\u83cc\u201d\u5316\u5986\u54c1\uff1f<\/span><\/strong><\/span><\/p>\n

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\u5176\u6bcd\u516c\u53f8\u65e5\u672c\u56fd\u682a\u5f0f\u4f1a\u793eYakult\u96c6\u56e2\u521b\u4e1a\u4e8e1935\u5e74\uff0c1955\u5e74\uff0c\u517b\u4e50\u591a\u7684\u4ee3\u7530\u7814\u7a76\u6240\u6210\u7acb\u4e86\u836f\u5986\u90e8\u5c0f\u90e1\u7814\u7a76\u6240\uff0c\u8bbe\u5382\u5e76\u5f00\u59cb\u5c1d\u8bd5\u751f\u4ea7\u548c\u9500\u552e\u5316\u5986\u54c1\uff0c\u52301971\u5e74\u5f00\u59cb\u5168\u9762\u9500\u552e\uff0c2006\u5e74\u6b63\u5f0f\u5c06\u5316\u5986\u54c1\u4e1a\u52a1\u547d\u540d\u4e3aYakult Beautiens\u3002<\/span><\/p>\n

<\/section>\n

\u25b2<\/span>\u56fe\u7247\u6765\u6e90\uff1aYakult\u5929\u732b\u65d7\u8230\u5e97<\/span><\/p>\n

\u636e\u4e86\u89e3\uff0c\u76ee\u524d\uff0c\u201cYakult\u6d77\u5916\u65d7\u8230\u5e97\u201d\u4ea7\u54c1\u5168\u90e8\u4e3a\u517b\u4e50\u591a\u65e5\u672c\u672c\u571f\u5316\u5986\u54c1\uff0c\u54c1\u724c\u6709\u4e50\u73c2\u591a\u3001\u745e\u7ef4\u5e0c\u3001\u5e15\u745e\u5965\u3001\u9890\u514b\u5824\u7b49\uff0c\u4ea7\u54c1\u6db5\u76d6\u6c34\u4e73\u3001\u7cbe\u534e\u7b49\u54c1\u7c7b\uff0c\u4ea7\u54c1\u6db5\u76d6\u6c34\u4e73\u3001\u7cbe\u534e\u3001\u9762\u971c\u3001\u9762\u819c\u3001\u6d01\u9762\u4e73\u7b49\u54c1\u7c7b\u3002\u4ef7\u683c\u533a\u95f4\u4e3a100-2000\u5143\u4e0d\u7b49\u3002<\/span><\/p>\n

\u5728\u4ea7\u54c1\u4ecb\u7ecd\u4e0a\uff0c\u517b\u4e50\u591a\u7684\u5316\u5986\u54c1\u4e5f\u7a81\u51fa\u201c\u4e73\u9178\u83cc\u201d\u8fd9\u4e00\u5356\u70b9\uff0c\u5e76\u63d0\u51fa\u4e86\u201c\u4ee5\u4e73\u9178\u83cc\u4e4b\u529b\uff0c\u52a9\u808c\u80a4\u81ea\u7136\u4e4b\u529b\u201d\u7684slogan\uff0c\u5438\u5f15\u4e86\u4e0d\u5c11\u4eba\u7684\u6ce8\u610f\u529b\u3002<\/span><\/p>\n

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\u867d\u7136\u5316\u5986\u54c1\u4e1a\u52a1\u5e76\u4e0d\u5c3d\u5982\u4eba\u610f\uff0c\u4f46\u662f\u517b\u4e50\u591a\u4e73\u9178\u83cc\u996e\u6599\u5728\u534e\u5e02\u573a\u5374\u7a33\u5217\u524d\u4f4d\u3002<\/span><\/p>\n

\u636e\u76f8\u5173\u6570\u636e\u8868\u660e\uff0c2019\u5e74\uff0c\u517b\u4e50\u591a\u516c\u53f8\u5728\u65e5\u672c\u56fd\u5185\u7684\u9500\u552e\u989d\u8fbe\u52302591\u4ebf\u65e5\u5143\uff08\u7ea6\u5408169\u4ebf\u4eba\u6c11\u5e01\uff09\uff0c\u5728\u4e2d\u56fd\u5e02\u573a\u62ff\u4e0b\u4e86\u76ca\u751f\u83cc\u996e\u6599\u5e02\u573a\u8d85\u516d\u6210\u4efd\u989d\uff0c\u5728\u534e\u65e5\u9500\u91cf\u8fbe760\u4e07\u74f6\u3002<\/span><\/p>\n

\u4e1a\u5185\u4eba\u58eb\u8ba4\u4e3a\uff0c\u4f5c\u4e3a\u4ec5\u6b21\u4e8e\u65e5\u672c\u7684\u7b2c\u4e8c\u5927\u5e02\u573a\uff0c\u517b\u4e50\u591a\u5bf9\u4e2d\u56fd\u5e02\u573a\u6709\u7740\u66f4\u5927\u7684\u91ce\u5fc3\u3002\u867d\u7136\uff0c\u517b\u4e50\u591a\u4f4e\u6e29\u4e73\u9178\u83cc\u996e\u6599\u5b9e\u73b0\u4e86\u4e2d\u56fd\u76ca\u751f\u83cc\u996e\u6599\u5e02\u573a\u8d85\u516d\u6210\u4efd\u989d\uff0c\u4f46\u968f\u7740\u4f0a\u5229\u3001\u8499\u725b\u3001\u541b\u4e50\u5b9d\u7b49\u5927\u578b\u4e73\u4f01\u5165\u5c40\uff0c\u517b\u4e50\u591a\u7684\u5e02\u573a\u4efd\u989d\u9762\u4e34\u88ab\u74dc\u5206\u7684\u98ce\u9669\u3002<\/span><\/p>\n

\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u517b\u4e50\u591a\u53e6\u8f9f\u8e4a\u5f84\u5f15\u5165\u5316\u5986\u54c1\uff0c\u4f46\u5176\u5316\u5986\u54c1\u54c1\u724c\u8ba4\u77e5\u5ea6\u8f83\u4f4e\uff0c\u517b\u4e50\u591a\u60f3\u501f\u5316\u5986\u54c1\u6269\u5f20\u5728\u534e\u7248\u56fe\u96be\u5ea6\u8f83\u5927\u3002<\/span><\/p>\n

\u4e73\u9178\u83cc\u996e\u6599\u5e02\u573a\u7ade\u4e89\u65e5\u8d8b\u6fc0\u70c8\uff0c\u884c\u4e1a\u8d5b\u8dd1\u5f0f\u7ade\u4e89\u7684\u903b\u8f91\u662f\u6253\u8d25\u4e00\u4e2a\u5bf9\u624b\u4f1a\u6709\u4e00\u4e2a\u65b0\u7684\u5bf9\u624b\u51fa\u73b0\u3002\u5728\u4e73\u9178\u83cc\u996e\u6599\u5e02\u573a\u5df2\u7ecf\u5b58\u5728\u4e86\u6574\u657485\u5e74\u517b\u4e50\u591a\uff0c\u5982\u4f55\u4e0e\u8001\u54c1\u724c\u89d2\u9010\u5e02\u573a\uff1f<\/span><\/p>\n

\u4e2d\u56fd\u4e73\u9178\u83cc\u996e\u54c1\u767e\u4ebf\u5e02\u573a\uff0c\u884c\u4e1a\u5de8\u5934\u4e89\u593a\u8d5b<\/strong><\/span><\/p>\n

\u5982\u4eca\uff0c\u4e73\u9178\u83cc\u996e\u6599\u65f6\u4ee3\u5df2\u7ecf\u5f00\u542f\u3002\u5f53\u524d\u56fd\u4eba\u7684\u4e73\u5236\u54c1\u6d88\u8d39\u5df2\u7ecf\u65e5\u76ca\u6210\u719f\uff0c\u4e73\u9178\u83cc\u996e\u6599\u4e0d\u518d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u96f6\u98df\u996e\u6599\uff0c\u800c\u66f4\u591a\u5730\u5f00\u59cb\u626e\u6f14\u5e2e\u52a9\u80a0\u9053\u5065\u5eb7\u7684\u89d2\u8272\u3002<\/span><\/p>\n

\u636e\u4e86\u89e3\uff0c\u4e73\u9178\u83cc\u996e\u6599\u5e02\u573a\u5206\u4e3a\u4e24\u5927\u54c1\u7c7b\uff1a\u5e38\u6e29\u4e73\u9178\u83cc\u996e\u6599\u548c\u4f4e\u6e29\u4e73\u9178\u83cc\u996e\u6599\u3002<\/span><\/p>\n

\u4e73\u9178\u83cc\u996e\u6599\u5e02\u573a\u73b0\u72b6\u7a76\u7adf\u600e\u4e48\u6837\uff1f\u4e73\u9178\u83cc\u996e\u6599\u672a\u6765\u7684\u53d1\u5c55\u6f5c\u529b\u5982\u4f55\uff1f\u6211\u4eec\u901a\u8fc7\u76f8\u5173\u8d44\u6599\u6536\u96c6\u548c\u5e02\u573a\u6570\u636e\u5206\u6790\uff0c\u5f97\u51fa\u4ee5\u4e0b\u4e3b\u8981\u7ed3\u8bba\uff1a<\/span><\/p>\n

\u5e02\u573a\u89c4\u6a21<\/span><\/strong><\/p>\n

\u8fd1\u5e74\u6765\uff0c\u4e2d\u56fd\u4e73\u9178\u83cc\u996e\u54c1\u5e02\u573a\u4fdd\u6301\u4e86\u8f83\u4e3a\u5feb\u901f\u7684\u53d1\u5c55\uff0c2015-2019\u5e74\uff0c\u4e73\u9178\u83cc\u996e\u54c1\u4fdd\u6301\u4e8611.2%\u7684\u5e73\u5747\u590d\u5408\u589e\u957f\u7387\uff0c\u81f32019\u5e74\u5e02\u573a\u89c4\u6a21\u7ea6\u4e3a364.8\u4ebf\u5143\u3002\u672a\u6765\u4e73\u9178\u83cc\u996e\u54c1\u5e02\u573a\u5c06\u4fdd\u6301\u6301\u7eed\u7a33\u5b9a\u7684\u53d1\u5c55\uff0c\u9884\u8ba12020\u5e74\u6709\u671b\u8fbe\u5230389.3\u4ebf\u5143\u7684\u89c4\u6a21\u3002<\/span><\/p>\n

<\/section>\n

<\/p>\n

\u25b2<\/span>\u6570\u636e\u6765\u6e90\uff1aEuromonitorInternational\u3001\u4e2d\u5546\u4ea7\u4e1a\u7814\u7a76\u9662\u6574\u7406<\/span><\/p>\n

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\u9500\u552e\u6e20\u9053<\/span><\/strong><\/p>\n

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\u54c1\u724c\u7ade\u4e89<\/span><\/strong><\/p>\n

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<\/p>\n

\u25b2<\/span>\u56fe\u7247\u6765\u6e90\u4e8e\u7f51\u7edc<\/span><\/p>\n

\u5e02\u573a\u4e0a\u7684\u4e73\u9178\u83cc\u996e\u54c1\uff0c\u8499\u725b\u3001\u4f0a\u5229\u90fd\u662f\u517b\u4e50\u591a\u5728\u4e2d\u56fd\u672c\u571f\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u57282011\u5e74\uff0c\u8499\u725b\u63a8\u51fa\u4f4e\u6e29\u4e73\u9178\u83cc\u996e\u6599\u201c\u4f18\u76caC\u201d\uff0c\u4f0a\u5229\u7d27\u968f\u5176\u540e\u63a8\u51fa\u201c\u6bcf\u76ca\u6dfb\u201d\uff0c\u8fd8\u6709\u541b\u4e50\u5b9d\u7684\u201c\u541b\u7545\u201d......\u8499\u725b\u3001\u4f0a\u5229\u548c\u541b\u4e50\u5b9d\u7684\u53c2\u6218\uff0c\u6405\u6d3b\u4e86\u4e73\u9178\u83cc\u996e\u6599\u8fd9\u5757\u88ab\u5ffd\u7565\u7684\u5e02\u573a\u3002<\/span><\/p>\n

\u4ece2014\u5e74\u5f00\u59cb\uff0c\u5a03\u54c8\u54c8\u3001\u7f8e\u4e50\u591a\u548c\u597d\u5f69\u5934\u7b49\u4f01\u4e1a\uff0c\u7eb7\u7eb7\u62ff\u51fa100\u6beb\u5347\u5e38\u6e29\u4e73\u9178\u83cc\u4ea7\u54c1\uff0c\u53c2\u4e0e\u5230\u8fd9\u573a\u4e89\u593a\u4e73\u9178\u83cc\u996e\u6599\u5e02\u573a\u7684\u6218\u4e89\u4e2d\u6765\u30022014-2015\u5e74\uff0c\u5305\u62ec\u9ed1\u725b\u3001\u8721\u7b14\u5c0f\u65b0\u3001\u82b1\u82b1\u725b\u3001\u5c0f\u6837\u4ee5\u53ca\u97e9\u56fd\u7b49\u4e00\u4e8c\u7ebf\u54c1\u724c\u4ee5\u53ca\u56fd\u5916\u54c1\u724c\u7eb7\u7eb7\u5206\u7fb9\u5e38\u6e29\u4e73\u9178\u83cc\u5e02\u573a\u3002<\/span><\/p>\n

\u65e0\u8bba\u662f\u5e38\u6e29\u4e73\u9178\u83cc\u996e\u6599\u8fd8\u662f\u4f4e\u6e29\u4e73\u9178\u83cc\u996e\u6599\uff0c\u5b83\u4eec\u7684\u4ea7\u54c1\u8fd8\u5904\u4e8e\u6210\u957f\u671f\uff0c\u5e02\u573a\u5c1a\u672a\u8d70\u5411\u5784\u65ad\uff0c\u8fd9\u610f\u5473\u7740\u5404\u54c1\u724c\u90fd\u6709\u6e17\u900f\u673a\u4f1a\u3002<\/span><\/p>\n

\u4ea7\u54c1\u521b\u65b0<\/span><\/strong><\/p>\n

\u968f\u7740\u4eba\u4eec\u751f\u6d3b\u6c34\u5e73\u7684\u63d0\u9ad8\uff0c\u7cd6\u5c3f\u75c5\u3001\u9ad8\u8840\u8102\u3001\u9ad8\u8840\u538b\u7b49\u9700\u8981\u9650\u5236\u7cd6\u6444\u53d6\u7684\u4eba\u7fa4\u7684\u6bd4\u4f8b\u65e5\u76ca\u589e\u52a0\u3002\u4e3a\u4e86\u6ee1\u8db3\u8fd9\u90e8\u5206\u4eba\u7fa4\u5bf9\u4e8e\u76ca\u751f\u83cc\u7684\u9700\u6c42\uff0c\u517b\u4e50\u591a\u4e8e2016\u5e741\u6708\u8d77\u5728\u4e2d\u56fd\u5927\u9646\u5e02\u573a\u63a8\u51fa\u65b0\u54c1\u2014\u2014\u517b\u4e50\u591a\u4f4e\u7cd6\u3002<\/span><\/p>\n

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\u4f0a\u5229\u201c\u6bcf\u76ca\u6dfb\u201d\u4ea7\u54c1\u5356\u70b9\u662f\u6dfb\u52a0\u4e39\u9ea6\u8fdb\u53e3L.casei431\u83cc\u79cd\uff0c\u6bcf\u767e\u6beb\u5347\u542b\u6d3b\u83cc\u4ece300\u4ebf\u4e0a\u5347\u5230600\u4ebf\u3002\u8499\u725b\u201c\u4f18\u76caC\u201d\u4ea7\u54c1\u5356\u70b9\u662f\u6dfb\u52a0\u4e39\u9ea6\u8fdb\u53e3LC--37\u83cc\u79cd\uff0c\u6bcf\u767e\u6beb\u5347\u542b500\u4ebf\u6d3b\u83cc\u3002\u5149\u660e\u201c\u6bcf\u65e5\u5343\u5104\u201d\u4ea7\u54c1\u5356\u70b9\u662f\u6dfb\u52a0\u690d\u7269\u4e73\u6746\u83cc\uff0c\u6bcf\u74f6250mL\u4e73\u996e\u6599\u542b\u6709\u5343\u4ebf\u690d\u7269\u4e73\u6746\u83ccST-\u2162\u6d3b\u83cc......\u5404\u4e2a\u54c1\u724c\u4e3b\u8981\u7684\u521b\u65b0\u65b9\u5411\u96c6\u4e2d\u5728\u5065\u5eb7\u3001\u98ce\u5473\u3001\u573a\u666f\u548c\u4fbf\u5229\u4e0a\u3002<\/span><\/p>\n

\u4e1a\u5185\u4e13\u5bb6\u8ba4\u4e3a\uff0c\u4e73\u9178\u83cc\u996e\u6599\u8fc5\u901f\u589e\u957f\u7684\u539f\u56e0\u662f\uff0c\u76ee\u524d\u6d88\u8d39\u8005\u5bf9\u996e\u6599\u7684\u9700\u6c42\u8d8b\u52bf\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5df2\u7ecf\u4e0d\u518d\u8ffd\u6c42\u89e3\u6e34\u3001\u597d\u559d\u7684\u57fa\u672c\u529f\u80fd\uff0c\u800c\u662f\u8f6c\u5411\u5065\u5eb7\u548c\u8425\u517b\u7684\u529f\u80fd\u8bc9\u6c42\u3002<\/span><\/p>\n

\u4e73\u9178\u83cc\u996e\u6599\u996e\u54c1\u201c\u88ab\u795e\u5316\u201d\uff0c\u662f\u8c03\u8282\u80c3\u80a0\u8fd8\u662f\u81ea\u6b3a\u6b3a\u4eba\uff1f<\/strong><\/span><\/p>\n

\u8fd1\u51e0\u5e74\u968f\u7740\u5927\u5bb6\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u9ad8\uff0c\u5e02\u9762\u4e0a\u6807\u699c\u5065\u5eb7\u529f\u6548\u7684\u4e73\u9178\u83cc\u996e\u6599\u8d8a\u6765\u8d8a\u591a\uff0c\u5728\u5f88\u591a\u4eba\u770b\u6765\uff0c\u5e38\u559d\u4e73\u9178\u83cc\u996e\u54c1\u6709\u52a9\u4e8e\u5e73\u8861\u80a0\u9053\u83cc\u7fa4\uff0c\u80fd\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u6539\u5584\u4fbf\u79d8\u3001\u6d88\u5316\u4e0d\u826f\u7b49\u95ee\u9898\u3002<\/span><\/p>\n

\u5e02\u573a\u4e0a\u4e94\u82b1\u516b\u95e8\u7684\u201c\u65e0\u7cd6\u201d\u3001\u201c0\u8102\u80aa\u201d\u4e73\u9178\u83cc\u996e\u54c1\u4e5f\u53d7\u5230\u5f88\u591a\u4eba\u7684\u8ffd\u6367\uff0c\u751a\u81f3\u6709\u4e00\u4e9b\u4eba\u7528\u4e73\u9178\u83cc\u996e\u6599\u6765\u4ee3\u66ff\u4e73\u5236\u54c1\u3002<\/span>\u540c\u65f6\uff0c\u4e5f\u6709\u4ee5\u4e00\u79cd\u58f0\u97f3\u8ba4\u4e3a\u4e73\u9178\u83cc\u996e\u6599\u542b\u7cd6\u9ad8\u3001\u8425\u517b\u4ef7\u503c\u4f4e\uff0c\u957f\u671f\u996e\u7528\u7684\u8bdd\uff0c\u5b9e\u9645\u4e0a\u662f\u4eba\u4e3a\u589e\u52a0\u4e86\u80a5\u80d6\u7b49\u75be\u75c5\u7684\u98ce\u9669\u3002\u00a0<\/span><\/p>\n

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\u518d\u4ece\u542b\u7cd6\u91cf\u65b9\u9762\u6765\u770b\uff0c\u949f\u60c5\u4e8e\u4e73\u9178\u83cc\u996e\u6599\u7684\u4eba\u603b\u628a\u5b83\u7684\u201c\u65e0\u7cd6\u201d\u3001\u201c0\u8102\u80aa\u201c\u6302\u5728\u5634\u8fb9\u3002\u4f46\u662f\uff0c\u6211\u4eec\u770b\u5230\u7684\u8425\u517b\u6210\u5206\u8868\u4e2d\uff0c\u5e38\u89c1\u7684\u4e73\u9178\u83cc\u996e\u6599100ml\u5c31\u542b\u7cd615\u514b\u5de6\u53f3\uff0c\u6bd4\u53ef\u4e50\u542b\u7cd6\uff0810g\/100ml\uff09\u9ad8\u591a\u4e86\u3002<\/span><\/p>\n

<\/section>\n

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