{"id":17547,"date":"2021-08-02T14:43:50","date_gmt":"2021-08-02T14:43:50","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=53070"},"modified":"2021-08-02T15:00:01","modified_gmt":"2021-08-02T15:00:01","slug":"%e4%bb%96%e5%b1%b1%e4%b9%8b%e7%9f%b3%ef%bc%9a%e7%8e%87%e5%85%88%e8%bf%88%e5%90%91%e6%95%b0%e5%ad%97%e5%8c%96%e7%9a%84%e5%a5%a2%e4%be%88%e5%93%81gucci%ef%bc%8c%e5%90%8e%e6%9d%a5%e6%80%8e%e4%b9%88","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=17547","title":{"rendered":"\u4ed6\u5c71\u4e4b\u77f3\uff1a\u7387\u5148\u8fc8\u5411\u6570\u5b57\u5316\u7684\u5962\u4f88\u54c1Gucci\uff0c\u540e\u6765\u600e\u4e48\u6837\u4e86\uff1f"},"content":{"rendered":"
\u524d\u8a00<\/strong><\/section>\n

\u5927\u5bb6\u597d\uff0c\u6211\u662f\u90b9\u5c0f\u56f0\u3002<\/p>\n

\u589e\u957f\u9ed1\u76d2\u5173\u6ce8\u8fc7\u4e0d\u5c11\u5feb\u6d88\u65b0\u54c1\u724c\uff0c\u800c\u4eca\u5929\u60f3\u6765\u804a\u4e00\u804a\u4e00\u4e2a\u767e\u5e74\u5962\u4f88\u54c1\u2014\u2014Gucci\u3002\u6b63\u5de7\uff0c2021\u5e74\u662f Gucci\u8bde\u751f100\u5468\u5e74\u3002<\/p>\n

\u8fc7\u53bb\u7684\u516d\u4e03\u5e74\u91cc\uff0cGucci\u53ef\u8c13\u662f\u7ecf\u5386\u4e86\u5927\u8d77\u5927\u843d\u3002<\/p>\n

\u81ea2012\u8d77\uff0cGucci\u8425\u6536\u8fde\u7eed\u4e09\u5e74\u51e0\u4e4e\u6ca1\u6709\u589e\u957f\uff0c\u505c\u7559\u572834\u4ebf~36\u4ebf\u6b27\u5143\u533a\u95f4\u30022014\u5e74\u5e95\uff0c\u5df2\u7ecf\u5728\u804c10\u5e74\u7684CEO\u548c\u521b\u610f\u603b\u76d1\u53cc\u53cc\u79bb\u804c\u3002\u65b0\u7684CEO\u548c\u521b\u610f\u603b\u76d1\u57282015\u5e74\u5b9e\u65bd\u4e86\u4ee5\u201c\u6570\u5b57\u8425\u9500+\u5e74\u8f7b\u5316\u201d\u4e3a\u6838\u5fc3\u7684\u65b0<\/strong>\u6218\u7565<\/strong>\uff0c\u5e2e\u52a9Gucci\u91cd\u65b0\u7115\u53d1\u751f\u673a\uff0c\u4e94\u5e74\u91cc\u8fde\u7eed\u5b9e\u73b0\u9ad8\u901f\u589e\u957f\uff0c2019\u5e74\u66f4\u662f\u521b\u9020\u4e86\u8fd1100\u4ebf\u6b27\u5143\u7684\u8425\u6536\u3002<\/p>\n

<\/p>\n

\u7136\u800c\uff0c\u597d\u666f\u4e0d\u957f\uff0c\u75ab\u60c5\u7684\u51fa\u73b0\u6253\u51fb\u4e86\u6574\u4e2a\u5962\u4f88\u54c1\u884c\u4e1a\u3002\u622a\u81f32020\u5e7412\u670831\u65e5\u7684\u8d22\u5e74\uff0cGucci\u6240\u5728\u7684\u5f00\u4e91\u96c6\u56e2\u9500\u552e\u989d\u4e0b\u6ed117.5%\uff0cGucci\u9500\u552e\u989d\u4e0b\u6ed122%\u81f374\u4ebf\u6b27\u5143\u3002\u8fd9\u4e2a\u8dcc\u5e45\uff0c\u4e0eHerm\u00e8s\u3001Louis Vuitton\u3001Dior\u7b49\u76f8\u6bd4\uff0c\u4f3c\u4e4e\u4e0d\u751a\u4e50\u89c2\uff0c\u7231\u9a6c\u4ed52020\u5e74\u7b2c\u4e09\u5b63\u5ea6\u5168\u7403\u9500\u552e\u540c\u6bd4\u589e\u957f4.2%\uff0cLVMH\u96c6\u56e2\u7684\u65f6\u88c5\u548c\u76ae\u51772020\u5e74\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f18%\u3002<\/p>\n

<\/p>\n

\u4e0d\u8fc7\uff0c\u53d7\u5230\u4e2d\u56fd\u5927\u9646\u548c\u4e2d\u56fd\u53f0\u6e7e\u7684\u63a8\u52a8\uff0cGucci\u5728\u4e9a\u592a\u5730\u533a\u7684\u9500\u552e\u989d\u589e\u957f\u4e8617%\uff0c\u4e14\u7ecf\u8fc7\u5927\u5e45\u5ea6\u7684\u7ebf\u4e0a\u5316\u8f6c\u578b\u540e\uff0c\u5f00\u4e91\u96c6\u56e2\u5728APAC\u5730\u533a\uff08\u4e3b\u8981\u4e3a\u4e2d\u56fd\uff092020\u4e0a\u534a\u5e74\u7535\u5546\u8425\u6536\u540c\u6bd4\u5927\u5e45\u4e0a\u6da889%\u3002<\/p>\n

\u603b\u4f53\u800c\u8a00\uff0cGucci\u5728\u65b0\u6218\u7565\u7684\u6307\u5bfc\u4e4b\u4e0b\uff0c\u77ed\u77ed\u51e0\u5e74\u5185\u521b\u9020\u4e8630%\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\uff0c\u4e14\u9500\u91cf\u8fde\u7eed\u9886\u8dd1\uff0c\u8fd9\u6837\u7684\u589e\u957f\u5bf9\u4e8e\u4e00\u5bb6\u767e\u5e74\u8001\u5e97\u548c\u4e00\u4e2a\u4f20\u7edf\u884c\u4e1a\u6765\u8bf4\uff0c\u65e0\u7591\u662f\u60ca\u4eba\u7684\u3002<\/p>\n

\u5f53\u7136\uff0c\u9ad8\u5149\u65f6\u523b\u4e0d\u662f\u7ec8\u70b9\uff0cGucci\u73b0\u9636\u6bb5\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u95ee\u9898\u3002\u4e8e\u662f\uff0c\u4eca\u5e742\u6708\u4efd\uff0c\u5f00\u4e91\u96c6\u56e2\u638c\u95e8\u4ebaFran\u00e7ois-Henri Pinault\u5728\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff0cGucci\u4eca\u5e74\u7684\u8c03\u6574\u8ba1\u5212\u662f\u2014\u2014\u91cd\u65b0\u5438\u5f15\u9876\u7ea7\u5ba2\u6237\u3001\u52a0\u5feb\u8425\u9500\u6d3b\u52a8\u9891\u7387<\/strong>\u3002<\/p>\n

\u6211\u4eec\u7814\u7a76\u540e\u8ba4\u4e3a\uff0c\u6b64\u756a\u8c03\u6574\u900f\u9732\u51fa\u7684\u4fe1\u53f7\u662f\uff0cGucci\u6b64\u524d\u5c06\u8d4c\u6ce8\u62bc\u5728\u201c\u5343\u79a7\u4e00\u4ee3\u201d\u8eab\u4e0a\uff0c\u867d\u7136\u77ed\u671f\u5185\u589e\u901f\u663e\u8457\uff0c\u5374\u4e0d\u8db3\u4ee5\u5bf9\u6297\u9ed1\u5929\u9e45\uff0c\u4e5f\u4e0d\u8db3\u4ee5\u652f\u6491\u957f\u671f\u7a33\u5b9a\u7684\u589e\u957f<\/strong>\u3002\u800c\u5bf9\u4e8e\u5962\u4f88\u54c1\u6765\u8bf4\uff0c\u6548\u80fd\u6700\u9ad8\u7684\u5ba2\u7fa4\u81ea\u7136\u662f\u8d22\u5bcc\u79ef\u7d2f\u5145\u8db3\u7684\u9876\u7ea7\u5ba2\u6237\u3002<\/p>\n

\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u89e3\u7b54\u4ee5\u4e0b\u56db\u4e2a\u95ee\u9898\uff0c\u5e2e\u52a9\u5927\u5bb6\u66f4\u597d\u5730\u770b\u6e05\u548c\u7406\u89e3Gucci\u7684\u8868\u73b0\uff0c\u4ee5\u53ca\u8868\u73b0\u80cc\u540e\u7684\u64cd\u4f5c\u548c\u539f\u56e0\u3002<\/p>\n

Gucci\u4e3a\u4ec0\u4e48\u9009\u62e9\u5c06\u76ee\u5149\u76ef\u7d27\u5e74\u8f7b\u4eba\uff1f<\/p>\n

\u6570\u5b57\u5316\u662f\u5982\u4f55\u914d\u5408\u5e74\u8f7b\u5316\u7b56\u7565\u8fdb\u884c\u843d\u5730\u7684\uff1f<\/p>\n

\u9ed1\u5929\u9e45\u6765\u4e86\u4e4b\u540e\uff0c\u5e74\u8f7b\u5316\u7b56\u7565\u66b4\u9732\u51fa\u4e86\u600e\u6837\u7684\u4e0d\u8db3\uff1f<\/p>\n

\u91cd\u65b0\u5438\u5f15\u9876\u7ea7\u5ba2\u6237\u7684\u80cc\u540e\uff0cGucci\u672a\u6765\u7684\u589e\u957f\u4e4b\u8def\u5728\u4f55\u65b9\uff1f<\/p>\n

01<\/strong><\/p>\n

\u767e\u5e74Gucci\u4e3a\u4ec0\u4e48\u770b\u51c6\u4e86\u5343\u79a7\u4e00\u4ee3\uff1f<\/strong><\/p>\n

\u622a\u81f32014\u5e74\uff0cGucci\u7684\u4e1a\u7ee9\u5df2\u7ecf\u539f\u5730\u8e0f\u6b65\u4e09\u5e74\u4e86\u3002<\/p>\n

\u7531\u4e8e\u4f4e\u8ff7\u7684\u9500\u91cf\u548c\u60e8\u6de1\u7684\u8bc4\u4ef7\uff0c\u5f53\u65f6\u5728\u4efb\u7684CEO Patrizio di Marco\u548c\u521b\u610f\u603b\u76d1Frida Giannini\u5ba3\u5e03\u4e86\u79bb\u804c\u3002Frida Giannini2004\u5e74\u63a5\u624bGucci\uff0c\u4f462014\u5e74\u79bb\u804c\u4e4b\u5306\u5306\uff0c\u751a\u81f3\u90fd\u6ca1\u6709\u7b49\u5230\u4ed6\u7684\u6700\u540e\u4e00\u573a\u5927\u79c0\u3002<\/p>\n

2014\u5e7412\u6708\uff0cGucci\u7684\u6bcd\u516c\u53f8\u5f00\u4e91\u96c6\u56e2\u7684\u638c\u95e8\u4ebaPinault\uff0c\u4ece\u96c6\u56e2\u5185\u7d27\u6025\u7a7a\u964d\u4e86Marco Bizzarri\uff0c\u4f5c\u4e3aGucci\u65b0\u4efbCEO\uff0c\u8fd9\u4f4d\u529f\u52cb\u5353\u8457\u7684\u8001\u5c06\uff0c\u66fe\u5728Bottega Veneta\uff08\u8446\u8776\u5bb6\uff09\u4efb\u804cCEO\u76845\u5e74\u4e2d\uff0c\u5c06\u5176\u8425\u6536\u7ffb\u4e86\u4e09\u500d\u3002<\/p>\n

Marco Bizzarri\u4e0a\u4efb\u7684\u7b2c\u4e00\u9879\u5927\u7684\u53d8\u9769\uff0c\u5c31\u662f\u91cd\u65b0\u5708\u5b9a\u4e86Gucci\u7684\u76ee\u6807\u5ba2\u7fa4\u2014\u2014<\/span>\u5343\u79a7\u4e00\u4ee3<\/strong>\u3002<\/span><\/p>\n

2015\u5e74\u4e2d\uff0c\u5fb7\u52e4\u53d1\u5e03\u7684\u300a\u5168\u7403\u5962\u4f88\u54c1\u529b\u91cf\u300b\u5e74\u5ea6\u62a5\u544a\u663e\u793a\uff0c\u5343\u79a7\u4e00\u4ee3\u5df2\u6210\u4e3a\u79d1\u6280\u548c\u5176\u4ed6\u884c\u4e1a\u7684\u4e3b\u5bfc\u6d88\u8d39\u7fa4\u4f53\uff0c\u9884\u8ba1\u52302025\u5e74\uff0c\u5c06\u5360\u5168\u7403\u52b3\u52a8\u4eba\u53e3\u768475%\uff1b\u76ee\u524d\uff0c\u901a\u8fc7\u7f51\u4e0a\u8d44\u8baf\u4e86\u89e3\u5962\u4f88\u54c1\u54c1\u724c\u7684\u5343\u79a7\u4e00\u4ee3\u670958%\uff0c\u5962\u4f88\u54c1\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u5168\u9762\u4e86\u89e3\u5343\u79a7\u4e00\u4ee3\u7684\u8d2d\u4e70\u4e60\u60ef\u548c\u5f71\u54cd\u5176\u6d88\u8d39\u884c\u4e3a\u7684\u56e0\u7d20\uff0c\u4fc3\u8fdb\u4e1a\u52a1\u53d1\u5c55\u3002<\/span><\/p>\n

\u56e0\u6b64\uff0cGucci\u914d\u5408\u4e86\u4ea7\u54c1\u3001\u7ec4\u7ec7\u67b6\u6784\u3001\u6e20\u9053\u3001\u8425\u9500\u7b49\u4e00\u7cfb\u5217\u7684\u53d8\u9769\u52a8\u4f5c\uff0c\u4f7f\u5f97\u5343\u79a7\u4e00\u4ee3\u7528\u6237\u6bd4\u4f8b\u5927\u5927\u63d0\u9ad8\uff0c\u4e14\u6d88\u8d39\u610f\u613f\u589e\u5f3a\u3002\u622a\u81f32017\u5e74Q4\uff0c\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u8005\u4eba\u6570\u5360\u6d88\u8d39\u603b\u4eba\u6570\u768460%\uff0c\u5343\u79a7\u4e00\u4ee3\u8d21\u732e\u7684\u9500\u552e\u989d\u5360\u603b\u8425\u6536\u768456%\u3002<\/p>\n

<\/p>\n

02<\/strong><\/p>\n

\u4f18\u96c5\u4e0e\u8857\u5934\u7684\u878d\u5408\uff0c\u8c03\u4ef7\u4e0e\u5f15\u6d41\u5e76\u884c<\/strong><\/p>\n

\u60f3\u8981\u53d8\u9769\u4ea7\u54c1\uff0c\u9996\u5148\u5f97\u77e5\u9053\u5343\u79a7\u4e00\u4ee3\u559c\u6b22\u548c\u9700\u8981\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\u3002<\/strong>Gucci\u4e4b\u6240\u4ee5\u80fd\u6bd4\u5176\u5b83\u54c1\u724c\u66f4\u61c2\u5343\u79a7\u4e00\u4ee3\uff0c\u662f\u56e0\u4e3a\u5b83\u6709\u4e00\u4e2a\u79d8\u5bc6\u6b66\u5668\u2014\u2014\u201cShadow Committee\u201d\uff08\u5f71\u5b50\u534f\u4f1a\uff09\u3002<\/p>\n

\u8fd9\u662f\u7531Gucci\u5185\u90e830\u5c81\u4ee5\u4e0b\u5458\u5de5\u7ec4\u6210\u7684\u4e00\u4e2a\u5c0f\u7ec4\uff0cCEO\u548c\u54c1\u724c\u603b\u76d1\u4f1a\u5b9a\u671f\u76f4\u63a5\u4e0e\u4ed6\u4eec\u4ea4\u6d41\uff0c\u4ee5\u83b7\u5f97\u7075\u611f\u3002\u6bd4\u5982\uff0cGUCCI\u63d0\u51fa\u7684\u201c\u96f6\u76ae\u6bdb\u201d\u6982\u5ff5\uff0c\u5c31\u6765\u6e90\u4e8e\u5f71\u5b50\u534f\u4f1a\u3002<\/p>\n

\u8bfb\u61c2\u5e74\u8f7b\u4eba\u4e4b\u540e\uff0c\u5728\u65b0\u521b\u610f\u603b\u76d1Alessandro Michele\u7684\u5e26\u9886\u4e0b\uff0cGucci\u7684\u4ea7\u54c1\u4e00\u6539Frida Giannini\u65f6\u4ee3\uff082002-2015\uff09\u9648\u65e7\u8001\u5957\u7684\u98ce\u683c\uff0c\u7ed3\u5408\u591a\u79cd\u5927\u80c6\u7684\u65f6\u5c1a\u5143\u7d20\uff0c\u5bf9\u4ea7\u54c1\u7ebf\u505a\u4e86\u98a0\u8986\u5f0f\u7684\u521b\u65b0\uff0c\u5e2e\u52a9\u4ea7\u54c1\u51fa\u5708\u3002<\/p>\n

Michele\u8868\u8fbe\u51fa\u5bf9\u201c\u4f18\u96c5\u670d\u9970\u201d\u548c\u201c\u8857\u5934\u5143\u7d20\u201d\u7684\u559c\u6b22\uff0c\u5e76\u76f8\u4fe1\u53ef\u4ee5\u5c06\u8fd9\u4e24\u79cd\u770b\u4f3c\u77db\u76fe\u7684\u5ba1\u7f8e\u878d\u5408\u5728\u4ed6\u7684\u8bbe\u8ba1\u91cc<\/strong>\uff0c\u6253\u7834\u4e86\u6d88\u8d39\u8005\u5bf9\u201c\u5962\u4f88\u54c1\u201d\u7684\u5e38\u89c4\u8ba4\u77e5\u3002<\/p>\n

2015\u5e74\u540e\uff0cGucci\u5927\u89c4\u6a21\u6e05\u7406\u4e86\u4ee5\u5f80\u7684\u5b58\u8d27\uff0c\u5f00\u59cb\u4e0a\u65b0Michele\u7684\u65b0\u4f5c\u3002\u7ecf\u8fc7\u4e09\u5e74\u65f6\u95f4\uff0cGucci\u5c55\u73b0\u51fa\u7684\u4fbf\u662f\u4e00\u8d9f\u5168\u65b0\u7684\u5ba1\u7f8e\u65c5\u7a0b\u3002<\/p>\n

<\/p>\n

\u6d88\u8d39\u8005\u4f3c\u4e4e\u5f88\u6ee1\u610fGucci\u7684\u9769\u65b0\uff0c\u65b0\u54c1\u5f80\u5f80\u521a\u53d1\u5e03\u65f6\u5c31\u4f1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5f15\u8d77\u8f70\u52a8\uff0c\u5982\u5728Harry Styles\u4ee3\u8a00\u76842018\u5e74\u79cb\u51ac\u7537\u88c5\u7cfb\u5217\u7167\u7247\uff0c\u77ed\u77ed3\u5929\u5185\uff0c\u5c31\u5728Instagram\u4e0a\u83b7\u5f97\u8d85\u8fc7100\u4e07\u7684\u70b9\u8d5e\u548c\u4e92\u52a8\uff0c\u6253\u7834\u4e86Gucci\u793e\u4ea4\u5a92\u4f53\u53f2\u4e0a\u7684\u7528\u6237\u4e92\u52a8\u8bb0\u5f55\u3002<\/p>\n

2021\u6625\u590f\u7cfb\u5217\u53d1\u5e03\u201c\u5927\u79c0\u201d\u5219\u4e00\u6539\u4ee5\u5f80\u79c0\u573aT\u53f0\u7684\u5f62\u5f0f\uff0c\u5236\u4f5c\u6210\u4e86\u65f6\u5c1a\u8ff7\u4f60\u5267\u300a\u65e0\u8fb9\u5e8f\u66f2\u300b\uff0c\u800c\u5fae\u535a\u5219\u662f\u8be5\u5267\u53d1\u5e03\u7684\u4e2d\u56fd\u4e3b\u8981\u793e\u4ea4\u9635\u5730<\/strong>\u3002\u5728\u7b2c\u4e03\u96c6\u64ad\u51fa\u5e76\u5b98\u5ba3\u54c1\u724c\u4ee3\u8a00\u4eba\u9e7f\u6657\u65f6\uff0c\u5267\u96c6\u83b7\u5f97\u4e863000+\u4e07\u6b21\u7684\u89c2\u770b\uff0c\u540c\u65f6#Gucci\u54c1\u724c\u4ee3\u8a00\u4eba\u9e7f\u6657#\u8bdd\u9898\u4e5f\u968f\u7740\u5267\u60c5\u7684\u5c55\u5f00\u4e0d\u65ad\u5347\u6e29\uff0c\u9605\u8bfb\u91cf\u8fbe\u5230\u4e865.4\u4ebf\uff0b\uff0c\u5355\u6761\u5fae\u535a\u4f20\u64ad\u6307\u6570\u8fbe\u5230\u4e86100\uff0c\u4f20\u64ad\u5c42\u7ea7\u8fbe\u523010\u5c42\uff0c\u5f62\u6210\u4e86\u6d9f\u6f2a\u5f0f\u6269\u6563\u4f20\u64ad\uff0c\u89c2\u770b\u4eba\u6570\u8fbe\u52301\u4ebf\uff0b\u3002#GucciOuverture#\u548c#GucciFest#\u4e24\u4e2a\u8bdd\u9898\u9605\u8bfb\u91cf\u66f4\u662f\u8fbe\u5230\u4e8613.8\u4ebf\uff0b\u3002<\/p>\n

\u4eceGucci\u5728Instagram\u548c\u5fae\u535a\u4e0a\u7684\u8868\u73b0\u53ef\u4ee5\u770b\u51fa\uff0cMichele\u7684\u201c\u4ea7\u54c1\u8bbe\u8ba1\u89c2\u5ff5\u201d\u53ef\u4ee5\u7528\u201cBalanced\u201d\u6765\u63cf\u8ff0\uff0c\u5373\u521b\u9020\u529b\u548c\u5e02\u573a\u9700\u6c42\u7684\u5e73\u8861\u3002<\/strong>Michele\u7684\u6210\u529f\u4e4b\u5904\u5728\u4e8e\uff0c\u4ed6\u7684\u8bbe\u8ba1\u4e0d\u4ec5\u4ec5\u4f9d\u8d56\u4e8e\u5355\u7eaf\u7684\u521b\u610f\uff0c\u800c\u662f\u7ed3\u5408\u5546\u4e1a\u548c\u5e02\u573a\u9700\u6c42\uff0c\u521b\u9020\u51fa\u201c\u5546\u4e1a+\u521b\u610f\u201d\u7684\u4ea7\u54c1\u3002<\/p>\n

\u8fd9\u79cd\u8bbe\u8ba1\u7406\u5ff5\u5ef6\u4f38\u5230\u4f20\u64ad\u7b56\u7565\u4e0a\uff0c\u4fbf\u662f\u5148\u950b\u6027\u548c\u91cf\u4ea7\u7684\u5e73\u8861<\/strong>\u3002\u5b83\u8868\u8fbe\u4e86\u4e00\u79cd\u201c\u4eb2\u6c11\u201d\u7684\u65f6\u5c1a\u6001\u5ea6\uff0c\u4e5f\u662fGucci\u5728\u8fd1\u5e74\u6765\u53d7\u4f17\u89c4\u6a21\u4e0d\u65ad\u6269\u5927\u7684\u6700\u597d\u89e3\u91ca\u3002<\/p>\n

\u6211\u4eec\u6ce8\u610f\u5230\uff0c\u5728\u4ea7\u54c1\u7aef\uff0cGucci\u7684\u7b56\u7565\u9664\u4e86\u8986\u76d6\u8bbe\u8ba1\u672c\u8eab\u4e4b\u5916\uff0c\u8fd8\u8fd0\u7528\u4e86\u4ef7\u683c\u8c03\u63a7<\/strong>\u548c\u5f15\u6d41\u4ea7\u54c1\u7b56\u7565<\/strong>\uff08Traffic Builder\uff09<\/strong>\u3002<\/p>\n

\u636eGucci\u76842018\u5e74\u6295\u8d44\u8005\u62a5\u544a\u663e\u793a\uff0c\u4ece2015\u5e74\u52302018\u5e74\uff0cGucci\u7684\u5e73\u5747\u4ef7\u683c\u4e0a\u6da8\u4e8620%\uff0c\u5176\u4e2d5%\u6765\u81ea\u539f\u6709\u5546\u54c1\u4ef7\u683c\u7684\u4e0a\u6da8\uff0c\u5269\u4e0b\u7684\u5747\u6765\u81ea\u4e8e\u65b0\u54c1\u5b9a\u4ef7\u7684\u63d0\u9ad8\u3002<\/p>\n

\u4e0d\u8fc7\u4ef7\u683c\u7684\u4e0a\u6da8\u5e76\u6ca1\u6709\u5f71\u54cdGucci\u7684\u603b\u8425\u6536\uff0c\u751a\u81f3\u5e73\u5747\u5ba2\u5355\u4ef7\uff08Average User Revenue\uff09\u8fd8\u4e0a\u6da8\u4e8620%\u3002<\/p>\n

\u8fd9\u662f\u56e0\u4e3aGucci\u5f15\u5165\u4e86Traffic Builder\u7c7b\u578b\u4ea7\u54c1\uff0c\u901a\u8fc7\u589e\u52a0\u201c\u5165\u95e8\u7ea7\u201d\u4ea7\u54c1\u7684\u54c1\u7c7b\u548c\u9009\u62e9\uff0c\u5e7f\u6cdb\u5730\u5438\u5f15\u7528\u6237\uff0c\u786e\u4fdd\u5b9a\u4ef7\u8986\u76d6\u8f83\u4e3a\u5168\u9762\uff0c\u4ea7\u54c1\u4ef7\u683c\u68af\u5ea6\u66f4\u52a0\u4e30\u5bcc\u3002<\/p>\n

Traffic Builder\u6709\u4e2a\u660e\u663e\u7684\u7279\u5f81\u2014\u2014\u5546\u54c1\u5355\u4ef7\u76f8\u5bf9\u8f83\u4f4e\u3002<\/strong>Gucci\u4e3b\u8981\u7684\u6d41\u91cf\u4ea7\u54c1\u6709\u9970\u54c1\u3001\u73e0\u5b9d\u3001\u624b\u8868\u3001\u773c\u955c\u3001\u978b\u5c65\u4e2d\u7684\u8fd0\u52a8\u978b\u3001\u6210\u8863\u4e2d\u7684\u8857\u5934\u670d\u9970\u7b49\u3002\u4e3e\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/p>\n

Le March\u00e8 des M\u00e9rveilles\u624b\u8868\u7cfb\u5217\u4e2d\u4ef7\u683c\u6700\u4f4e\u7684\u6b3e\u5f0f\u4e4b\u4e00<\/p>\n

Streetwear\u4ef7\u683c\u666e\u904d\u4f4e\u4e8eRTW\u5176\u5b83\u7cfb\u5217<\/p>\n

Ace Sneaker\u5747\u4ef7500USD\uff0c\u8fdc\u4f4e\u4e8e\u5176\u5b83\u978b\u5c65<\/p>\n

\u4e00\u65e6\u8d2d\u4e70\u53d1\u751f\uff0c\u518d\u901a\u8fc7Cross-sell\uff08\u4ea4\u53c9\u9500\u552e\uff09\u7684\u7b56\u7565\u5f15\u5bfc\u7528\u6237\u8d2d\u4e70\u5355\u4ef7\u66f4\u8d35\u7684\u4ea7\u54c1\uff0c\u6211\u4eec\u5c06\u8fd9\u79cd\u7b56\u7565\u79f0\u4e3a\u201c\u5145\u5206\u6316\u6398\u7528\u6237LTV\u201d\u3002\u4ea4\u53c9\u9500\u552e\u751a\u81f3\u88ab\u4f5c\u4e3a\u91cd\u8981\u7684\u80fd\u529b\uff0c\u5199\u8fdb\u76f4\u8425\u5e97\u8c03\u6574\u7684\u7b56\u7565\u5f53\u4e2d\u3002<\/p>\n

\u603b\u7ed3\u4e00\u4e0bGucci\u4ea7\u54c1\u7aef\u7684\u53d8\u9769\uff0c\u4e00\u65b9\u9762\u5229\u7528\u591a\u91cd\u65f6\u5c1a\u5143\u7d20\u878d\u5408\u7684\u5148\u950b\u8bbe\u8ba1\uff0c\u91cd\u65b0\u5524\u9192\u5e74\u8f7b\u4eba\u7684\u6ce8\u610f\u529b\uff0c\u4ee5\u6b64\u6765\u4e89\u593a\u5343\u79a7\u4e00\u4ee3\u65b0\u5ba2\u6e90\uff1b\u53e6\u4e00\u65b9\u9762\u5229\u7528\u5f15\u6d41\u4ea7\u54c1\uff0c\u7136\u540e\u901a\u8fc7\u4ea4\u53c9\u7b56\u7565\u6765\u63d0\u9ad8LTV\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u662fGucci\u80fd\u591f\u5728\u77ed\u671f\u5185\u83b7\u5f97\u5927\u91cf\u6d41\u91cf\u63d0\u5347\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n

03<\/strong><\/p>\n

\u589e\u8bbe\u201c\u4ea7\u54c1\u7ecf\u7406\u201d\u3001\u6570\u5b57\u4e1a\u52a1\u548c\u5185\u5bb9\u4e2d\u5fc3<\/strong><\/p>\n

\u76ee\u6807\u5ba2\u7fa4\u548c\u4ea7\u54c1\u8bbe\u8ba1\u7684\u8c03\u6574\uff0c\u5fc5\u7136\u4f34\u968f\u7740\u7ec4\u7ec7\u67b6\u6784\u7684\u53d8\u9769\u3002<\/p>\n

2016\u5e74\uff0c\u65b0\u7684CEO\u4e0a\u4efb\u4e4b\u540e\uff0c\u5bf9\u7ed3\u6784\u8fdb\u884c\u4e86\u5c0f\u89c4\u6a21\u7684\u8c03\u6574\uff0c\u589e\u8bbe\u4e86Chief Merchandising and licensing Officer\u8fd9\u4e00\u804c\u4f4d<\/strong>\u3002<\/p>\n

\u8be5\u804c\u4f4d\u7684\u5b9a\u4f4d\u7c7b\u4f3c\u4e8e\u201c\u4ea7\u54c1\u7ecf\u7406\u201d\uff0c\u5f53\u521b\u610f\u603b\u76d1\u5b8c\u6210\u521b\u610f\u8bbe\u8ba1\u540e\uff0c\u201c\u4ea7\u54c1\u7ecf\u7406\u201d\u4f1a\u6839\u636e\u76ee\u524d\u7684\u8d44\u6e90\u3001\u5e02\u573a\u7684\u9700\u6c42\u4e0e\u4e4b\u534f\u8c03\u5e76\u628a\u4ea7\u54c1\u4e0a\u7ebf\u3002<\/p>\n

2017\u5e74\uff0c\u4e3a\u4e86\u6ee1\u8db3\u5feb\u901f\u6269\u5f20\u7684\u9700\u6c42\uff0cGucci\u51c0\u589e\u4e861200\u540d\u5458\u5de5<\/strong>\u3002\u5c3d\u7ba1\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5feb\u901f\u589e\u957f\u671f\u7684\u4f01\u4e1a\u4e0d\u5b9c\u8fdb\u884c\u5927\u5e45\u8c03\u6574\uff0c\u4f46CEO\u8ba4\u4e3a\uff0c\u9ad8\u589e\u957f\u5bb9\u6613\u8ba9\u4f01\u4e1a\u56fa\u5316\u4e00\u4e9b\u4e1c\u897f\uff0c\u800c\u53ea\u6709\u5bf9\u7ec4\u7ec7\u7ed3\u6784\u8fdb\u884c\u8c03\u6574\uff0c\u624d\u80fd\u8ba9\u516c\u53f8\u80fd\u591f\u83b7\u5f97\u66f4\u597d\u5730\u589e\u957f\u3002<\/p>\n

\u4e8e\u662f\u7d27\u63a5\u7740\uff0c2018\u5e742\u6708\uff0cGucci\u53c8\u5bf9\u516c\u53f8\u7684\u7ec4\u7ec7\u7ed3\u6784\u518d\u6b21\u8fdb\u884c\u4e86\u8c03\u6574\u3002\u8fd9\u6b21\u589e\u8bbe<\/strong>\u4e86<\/strong>Digital Business and Innovation\uff08\u6570\u5b57\u4e1a\u52a1\u4e0e\u521b\u65b0\uff09\u90e8\u95e8<\/strong>\uff0c\u8d1f\u8d23\u7535\u5546\u3001\u6d88\u8d39\u8005\u6d1e\u5bdf\u3001\u6280\u672f\u3001\u6570\u5b57\u5316\u8f6c\u578b\u30022019\u5e74\uff0c\u53c8\u4e3aCRM\u7684\u5e03\u5c40\u8bbe\u7acb\u4e86CRM Factory \u548c Data & Analytics\u4e24\u5927\u90e8\u95e8\u3002<\/p>\n

\u76f4\u52302020\u5e74\uff0cGucci\u7684\u7ec4\u7ec7\u67b6\u6784\u8c03\u6574\u81f3\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n

<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5728\u8fd9\u51e0\u5e74\u95f4\uff0cGucci\u5728\u5404\u5927\u793e\u4ea4\u5a92\u4f53\u4e0a\u6709\u6e90\u6e90\u4e0d\u65ad\u7684\u5185\u5bb9\u8d34\u6587\uff0c\u4e14\u4e0d\u540c\u5a92\u4f53\u6e20\u9053\u4e4b\u95f4\u7684\u53e3\u5f84\u3001\u8bb2\u8ff0\u7684\u54c1\u724c\u6545\u4e8b\u76f8\u5f53\u4e00\u81f4\u3002<\/p>\n

<\/p>\n

\u8fd9\u662f\u7f18\u4e8e\uff0cGucci\u642d\u5efa\u4e86\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u201c\u5185\u5bb9\u4e2d\u5fc3\u201d\uff0c\u7528\u6765\u5236\u4f5c\u548c\u8f93\u51fa\u4e30\u5bcc\u7684\u56fe\u7247\u3001\u89c6\u9891\u548c\u54c1\u724c\u6545\u4e8b\u3002\u5728\u5f3a\u70c8\u597d\u5947\u7684\u9a71\u4f7f\u4e0b\uff0c\u6211\u4eec\u4ece\u9886\u82f1\u83b7\u53d6\u6570\u636e\uff0c\u62fc\u51d1\u51fa\u4e86\u8fd9\u4e2a\u8d23\u4efb\u91cd\u5927\u5374\u53c8\u795e\u79d8\u7684\u90e8\u95e8\u3002<\/p>\n

\u4ece\u6570\u636e\u7edf\u8ba1\u6765\u770b\uff0c\u5171\u670952\u4eba\u5728\u5de5\u4f5c\u63cf\u8ff0\u4e2d\u63d0\u5230\u201cContent\u201d\u6216\u201cEditorial\u201d\uff0c\u4ed6\u4eec\u4e3b\u8981\u5206\u5e03\u5728Communication\u3001Designing\u548cSocial Media\u677f\u5757\uff0c\u5728\u6d3b\u52a8\u6267\u884c\u3001\u5a92\u4ecb\u6295\u653e\u548c\u5370\u5237\u90e8\u95e8\u4e5f\u6709\u5c11\u91cf\u7684\u4eba\u5458\u5206\u5e03\u3002<\/p>\n

<\/p>\n

<\/p>\n

\u5176\u4e2d\u603b\u76d1\u7ea7\u522b\u67094\u4eba\uff0c\u5206\u522b\u6765\u81ea\u4f20\u64ad\u3001\u5185\u5bb9\u3001\u8bbe\u8ba1\u548c\u793e\u4ea4\u5a92\u4f53\u90e8\u95e8\uff0c\u8fd9\u6837\u7684\u4eba\u5458\u67b6\u8bbe\u4e5f\u7b26\u5408\u5185\u5bb9\u4e2d\u5fc3\u5bf9\u4eba\u5458\u7684\u57fa\u672c\u9700\u6c42\u3002<\/p>\n

\u7ec4\u7ec7\u67b6\u6784\u7684\u53d8\u9769\u8ba9Gucci\u80fd\u591f\u5728\u9006\u8f6c\u9893\u52bf\u7684\u65f6\u5019\u6beb\u65e0\u987e\u5fcc\uff0c\u65b0CEO\u548c\u65b0\u521b\u610f\u603b\u76d1\u7684\u5bc6\u5207\u914d\u5408\u66f4\u662f\u52a9\u529b\u4e86Gucci\u5b9e\u73b0\u201c\u68a6\u5e7b\u4e50\u56ed\u201d\u3002<\/p>\n

04<\/strong><\/p>\n

5\u5927\u7b56\u75654\u9879\u6307\u6807\u63d0\u9ad8\u95e8\u5e97\u6548\u7387<\/strong><\/p>\n

\u4f5c\u4e3a\u8fde\u63a5\u54c1\u724c\u548c\u7ec8\u7aef\u7528\u6237\u7684\u6865\u6881\uff0c\u6e20\u9053\u7b56\u7565\u76f4\u63a5\u51b3\u5b9a\u4e86\u54c1\u724c\u7684\u8425\u6536\u7ed3\u6784\u3002<\/p>\n

\u4e3a\u4e86\u4f18\u5316\u8425\u6536\u7ed3\u6784\uff0cGucci\u505a\u4e86\u51e0\u9879\u53d8\u9769\uff1a\u51cf\u5c11\u7ecf\u9500\u5546\u4efd\u989d<\/strong>\u2014\u2014<\/strong>\u91cd\u89c6\u7ebf\u4e0a\u9500\u552e<\/strong>\u2014\u2014<\/strong>\u53d8\u9769\u76f4\u8425\u5e97<\/strong>\u3002\u4ece\u5206\u91cf\u4e0a\u6765\u770b\uff0c\u76f4\u8425\u95e8\u5e97<\/strong>\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n

\u8fc7\u5206\u4f9d\u8d56\u7ecf\u9500\u5546\uff0c\u5fc5\u7136\u4f1a\u524a\u5f31\u54c1\u724c\u81ea\u8eab\u7684\u53d8\u73b0\u80fd\u529b\u3002\u6240\u4ee5Gucci\u6e20\u9053\u53d8\u9769\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u524a\u51cf\u7ecf\u9500\u5546\u4efd\u989d\uff0c\u628a\u53d8\u73b0\u6e20\u9053\u91cd\u65b0\u638c\u63e1\u5728\u624b\u4e2d\u3002<\/p>\n

\u4ece2015\u5e74\u8d77Gucci\u9010\u6b65\u524a\u51cf\u7ecf\u9500\u5546\uff0c\u52302017\u5e74\u5df2\u7ecf\u780d\u5230\u4e86\u5360\u9500\u552e\u6bd4\u768414%\u3002\u76ee\u524d\u6bd4\u8f83\u5927\u7684\u7ecf\u9500\u5546\u6709\uff1aNAP\u3001Farfetch\u3001Net-a-porter\u3001Shopbop\u3001Forward\u3001Mytheresa\u7b49\u7b49\u3002<\/p>\n

\u5728\u4f17\u591a\u6570\u5b57\u5316\u6218\u7565\u5f53\u4e2d\uff0c\u7535\u5546\u6e20\u9053<\/strong>\u65e0\u7591\u662f\u6700\u91cd\u8981\u7684\u89d2\u8272\u4e4b\u4e00\u3002\u6211\u4eec\u53d1\u73b0\uff0c2015\u5e74\u5f00\u59cb\u53d8\u9769\u4ee5\u6765\uff0cGucci\u5728\u7535\u5546\u6e20\u9053\u4f18\u5316\u4e0a\u91c7\u53d6\u4e86\u5982\u4e0b\u7b56\u7565\u3002<\/p>\n

\u9996\u5148\uff0c\u4e00\u6539\u539f\u5148\u7684\u9648\u65e7\u7248\u5f0f\uff0c\u66f4\u8d34\u8fd190\u540e\u719f\u6089\u7684\u201c\u6742\u5fd7\u98ce\u683c\u201d\u3002\u5176\u6b21\uff0c\u5185\u5bb9\u5c55\u793a\u66f4\u52a0\u4e30\u5bcc\uff0c\u4fc3\u8fdb\u7528\u6237\u5728\u7f51\u7ad9\u7684\u7559\u5b58\u548c\u8f6c\u5316\u3002\u518d\u6b21\uff0c\u5f3a\u5316\u4ea7\u54c1\u8be6\u60c5\u9875\u7684\u56fe\u7247\u8d28\u91cf\uff0c\u6539\u8fdb\u7ed3\u8d26\u6d41\u7a0b\u3002<\/p>\n

2015\u5e7410\u6708\uff0cGucci\u65b0\u7248\u7f51\u7ad9\u7387\u5148\u5728\u5317\u7f8e\u548c\u52a0\u62ff\u5927\u533a\u57df\u4e0a\u7ebf\u3002\u5728\u968f\u540e\u7684\u4e00\u5e74\u5185\uff0c\u5728\u5168\u7403\u5176\u5b83\u5730\u533a\u66f4\u65b0\u3002\u6539\u7248\u540e\u7684\u7f51\u7ad9\uff0c\u65e0\u8bba\u662f\u5728\u8bbe\u8ba1\u98ce\u683c\u3001\u7528\u6237\u4f53\u9a8c\u3001\u529f\u80fd\u6027\u4e0a\u90fd\u6709\u4e86\u6781\u5927\u98de\u8dc3\u3002\u540c\u65f6\uff0c\u57282017\u5e74\uff0cGucci\u4e0a\u7ebf\u4e86\u98ce\u683c\u7edf\u4e00\u7684\u4e2d\u56fd\u7248\u5b98\u7f51Gucci.cn\u3002<\/p>\n

\u8fd9\u4e00\u7cfb\u5217\u9488\u5bf9\u7535\u5546\u6e20\u9053\u7684\u52a8\u4f5c\uff0c\u5f97\u5230\u4e86\u663e\u8457\u7684\u6536\u6548\u30022017\u5e74\uff0cGucci\u7684\u7535\u5546\u8425\u4e1a\u989d\u9ad8\u8fbe2.7\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u589e\u957f\u4e8688%\uff0c\u5e74\u5747\u8bbf\u95ee\u91cf\u8fbe\u52302.24\u4ebf\u4eba\u6b21\u3002<\/p>\n

\u622a\u81f32018\u5e74\u4e2d\uff0c\u7f51\u7ad973%\u7684\u8bbf\u5ba2\u6765\u81ea\u79fb\u52a8\u7aef\u3002\u540c\u65f6\uff0c\u79fb\u52a8\u7aef\u7684\u8bbf\u95ee\u91cf\u589e\u52a0\u4e864\u500d\uff0c\u8d2d\u4e70\u8f6c\u5316\u7387\u63d0\u9ad8\u4e8670%\u3002Gucci\u7684\u7ba1\u7406\u5c42\u66f4\u662f\u628a\u201c\u7535\u5546\u6536\u76ca\u5360\u603b\u8425\u6536\u768410%\u201d\u4f5c\u4e3a\u672a\u6765\u51e0\u5e74\u7684\u91cd\u8981KPI\u3002<\/p>\n

\u5373\u4f7f\u780d\u6389\u7ecf\u9500\u5546\uff0c\u91cd\u89c6\u7ebf\u4e0a\u6e20\u9053\uff0c\u4e5f\u4e0d\u8db3\u4ee5\u4ece\u6839\u672c\u4e0a\u89e3\u51b3\u8425\u6536\u63d0\u5347\u7684\u95ee\u9898\u3002\u6bd5\u7adfGucci\u7ebf\u4e0b\u76f4\u8425\u5e97\u5360\u4e86\u516c\u53f8\u8425\u6536\u7684\u6700\u9ad8\u6bd4\u4f8b\uff0c\u96f6\u552e\u5e97\u94fa\u4efb\u4f55\u4e00\u4e2a\u6539\u53d8\u548c\u6548\u7387\u7684\u63d0\u5347\uff0c\u90fd\u662f\u8774\u8776\u6548\u5e94\u822c\u7684\u5f71\u54cd\u3002<\/p>\n

\u56e0\u6b64\uff0c\u4e3a\u4e86\u51cf\u5c11\u6210\u672c\uff0cMarco Bizzarri\u4e0a\u53f0\u4e4b\u540e\u7684\u7b2c\u4e00\u5e74\uff082016\u5e74\uff09\u5c31\u780d\u6389\u4e865\u5bb6\u5e97\u3002\u7b49\u516c\u53f8\u4e1a\u52a1\u9010\u6b65\u8d70\u4e0a\u6b63\u8f68\uff0c\u624d\u5f00\u59cb\u589e\u52a0\u5e97\u9762\u6570\u91cf\u3002<\/p>\n

2016\u5e74\u5173\u95ed\u7684\u5e97\u9762\u4e3b\u8981\u96c6\u4e2d\u5728\u6b27\u6d32\uff0c\u800c\u4f5c\u4e3aGucci\u91cd\u70b9\u53d1\u5c55\u5e02\u573a\u7684\u65e5\u672c\uff0c\u5b9e\u9645\u4e0a\u589e\u52a0\u4e86\u5e97\u9762\u6570\u91cf\u30022017\u5e74\uff0c\u91cd\u70b9\u53d1\u5c55\u5e02\u573a\u8f6c\u79fb\u81f3\u4e2d\u56fd\u3002\u4e5f\u5c31\u662f\u8bf4\uff0cGucci<\/strong>\u59cb\u7ec8\u4fdd\u8bc1\u5c06\u8d44\u6e90\u8c03\u914d\u5230\u6700\u91cd\u8981\u7684\u5730\u65b9\u3002<\/strong><\/p>\n

<\/p>\n

\u6309\u7167\u521b\u610f\u603b\u76d1\u7684\u65b0\u98ce\u683c\uff0c\u91cd\u65b0\u88c5\u4fee\u5e97\u9762\u3002\u4e00\u8f6c\u4e4b\u524d\u6536\u655b\u5962\u534e\u98ce\uff0c\u53d8\u6210\u5f20\u626c\u590d\u53e4\u7684\u98ce\u683c\u3002\u4ece2015\u5e74\u81f32018\u4e0a\u534a\u5e74\uff0c\u5171\u6709183\u5bb6\u76f4\u8425\u5e97\u5b8c\u6210\u4e86\u5f62\u8c61\u5347\u7ea7\u3002\u4e0d\u8fc7\uff0c\u7ebf\u4e0b\u5e97\u9762\u6295\u5165\u5360\u603b\u8425\u6536\u6bd4\u4f8b\u5374\u4e00\u76f4\u5728\u51cf\u5c11\uff0c\u4e14\u59cb\u7ec8\u63a7\u5236\u57285%\u4ee5\u5185\u3002<\/p>\n

<\/p>\n

\u5728\u5e97\u94fa\u8fd0\u8425\u65b9\u9762\uff0cGucci\u8fd0\u7528\u4e86\u4e94\u5927\u7b56\u7565\uff0c\u4ee5\u6709\u6548\u63d0\u9ad8\u9500\u552e\u5bc6\u5ea6\uff08sales density\uff09\u3002<\/p>\n

\u5e97\u94fa\u5dee\u5f02\u5316<\/strong>\u7b56\u7565\uff1a<\/strong>\u6839\u636e\u4e0d\u540c\u5730\u533a\u7684\u7279\u70b9\uff0c\u8bbe\u7f6e\u4e0d\u540c\u7684\u5e97\u9762\u5f62\u8c61\uff08Store Profiling\uff09\u6253\u9020\u4e2a\u6027\u5316\u5e97\u94fa\uff0c\u6839\u636e\u5178\u578b\u5ba2\u6e90\u3001\u6d41\u91cf\u7279\u70b9\u3001\u7528\u6237\u53cd\u9988\u7b49\u6253\u9020\u6709\u7279\u70b9\u7684\u5e97\u94fa\uff0c\u6765\u6ee1\u8db3\u6d88\u8d39\u8005\u4e0d\u540c\u7684\u9700\u6c42\u3002<\/p>\n

\u4eba\u624d<\/strong>\u7b56\u7565\uff1a<\/strong>\u52a0\u5927\u6295\u5165\u5e97\u94fa\u4eba\u529b\u3002\u4e0d\u4ec5\u7ee7\u7eed\u62db\u8058\u8d24\u624d\uff0c\u8fd8\u589e\u8bbe\u4e86\u8bb8\u591a\u65b0\u7684\u804c\u4f4d\u6765\u6253\u9020\u65e0\u7f1d\u8854\u63a5\u7684\u95e8\u5e97\u4f53\u9a8c\uff0c\u5982Runner\uff08\u5f15\u5bfc\u5458\uff09\uff0cFloor Manager\uff08\u697c\u5c42\u7ecf\u7406\uff09\u3002<\/p>\n

\u57f9\u517b<\/strong>\u7b56\u7565\uff1a<\/strong>\u901a\u8fc7\u65b0\u7684\u65b9\u5f0f\u548c\u5de5\u5177\u6765\u57f9\u8bad\u5458\u5de5\u6280\u80fd\uff1b\u5f3a\u5316\u4ea4\u53c9\u9500\u552e\uff08cross-selling\uff09\u6280\u5de7\uff1b\u6700\u91cd\u8981\u7684\u662f\u6539\u53d8\u5b9a\u4f4d\uff0c\u7531\u539f\u6765\u7684\u666e\u901a\u9500\u552e\u5458\u53d8\u4e3a\u201c\u95ee\u9898\u89e3\u51b3\u8005\u201d\u6216\u201c\u54a8\u8be2\u5e08\u201d\u3002\u8fd9\u4e00\u4e3e\u52a8\u5927\u5927\u62c9\u8fd1\u4e86\u6d88\u8d39\u8005\u4e0e\u95e8\u5e97\u5bfc\u8d2d\u7684\u5173\u7cfb\uff0c\u66f4\u8d34\u8fd1\u4e86Z\u65f6\u4ee3\u7684\u6d88\u8d39\u4e60\u60ef\u3002<\/p>\n

\u5982\u5176\u4e2d\u4e00\u4e2a\u5c0f\u6280\u5de7\u5c31\u662f\u5c06\u5c0f\u9970\u54c1\u4e0e\u6210\u8863\u5c55\u793a\u5728\u4e00\u8d77\uff0c\u5229\u7528\u5e97\u5185\u534f\u8c03\u7684\u89c6\u89c9\u5c55\u793a\uff0c\u4ea4\u53c9\u9500\u552e\u66f4\u591a\u5546\u54c1\uff0c\u5728\u6709\u9650\u7684\u7a7a\u95f4\u5185\u589e\u52a0\u66f4\u591a\u6210\u5355\u673a\u4f1a\u3002<\/p>\n

<\/p>\n

\u5ba2\u6237\u5173\u7cfb<\/strong>\u7b56\u7565<\/strong>\uff08Clienteling\uff09<\/strong>\uff1a\u6bd4\u5982\u542f\u7528\u6700\u65b0\u7684\u201c\u795e\u79d8\u8d2d\u7269\u201d\u9879\u76ee\u6765\u7b56\u5212\u4e00\u4e2a\u7075\u6d3b\u7684\u7528\u6237\u8def\u5f84\uff08customer journey\uff09\uff0c\u5e76\u4ee5\u6b64\u6765\u8bc4\u4f30\u5e97\u9762\u4ece\u201c\u8fdb\u5e97\u6d4f\u89c8\u5230\u9000\u8d27\u201d\u7684\u5168\u6d41\u7a0b\uff1b\u518d\u4f8b\u5982\u5728\u91cd\u70b9\u5730\u533a\u5e97\u94fa\u8fdb\u884c\u8de8\u804c\u80fd\u56e2\u961f\u7684\u6301\u7eed\u66dd\u5149\uff0c\u5bf9\u4e8e\u540c\u4e00\u4e2a\u7528\u6237\uff0c\u901a\u8fc7\u4e0d\u540c\u804c\u80fd\u56e2\u961f\u7684\u670d\u52a1\u6765\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\uff0c\u5b9e\u73b0\u6700\u7ec8\u8f6c\u5316\u3002<\/p>\n

\u5e97\u94fa\u8fd0\u8425<\/strong>\u7b56\u7565<\/strong>\uff08Store Operation\uff09<\/strong>\uff1a<\/strong>\u6301\u7eed\u4f18\u5316\u95e8\u5e97\u4f53\u9a8c\u548c\u524d\u7f6e\u4ed3\u8fd0\u8425\uff1b\u6301\u7eed\u89c2\u5bdf\u4ed8\u6b3e\u6d41\u7a0b\uff1b\u8fdb\u884c\u95e8\u5e97\u5bfc\u8d2d\u7684\u5de5\u5177\u4f18\u5316\u3002\u63a8\u6d4b\u53ef\u80fd\u662f\u7ed9\u4ed6\u4eec\u914d\u5907\u66f4\u9ad8\u6548\u7684\u201c\u6b66\u5668\u201d\uff08\u5982CRM\uff09\uff0c\u5e76\u5f3a\u5316\u5e97\u9762\u7ba1\u7406\uff0c\u5e76\u8058\u7528\u548c\u57f9\u8bad\u66f4\u591a\u4eba\u624d\u3002<\/p>\n

GUCCI\u4e3a\u63d0\u5347\u95e8\u5e97\u6548\u7387\u8bbe\u7f6e\u4e864\u4e2a\u6307\u6807\uff0c\u5206\u522b\u662f\u6d41\u91cf\uff08Traffic\uff09\u3001\u8f6c\u5316\uff08Conversion\uff09\u3001\u590d\u8d2d\u7559\u5b58\uff08Retention\uff09\u3001Average Ticket\uff08\u5e73\u5747\u6bcf\u6b21\u6d88\u8d39\u4ef7\u683c\uff09<\/strong>\u30022018\u5e74\u4e2d\u6295\u8d44\u8005\u62a5\u544a\u663e\u793a\uff0c\u8fd94\u4e2a\u6307\u6807\u5747\u6709\u63d0\u5347\uff0c\u5176\u4e2d\u6d41\u91cf\u589e\u957f\u6700\u4e3a\u663e\u8457<\/strong>\u3002<\/p>\n

\n

\u8be5\u62a5\u544a\u8fd8\u663e\u793a\uff0c\u4ece2015\u5e74\u52302017\u5e74\uff0cGucci\u5168\u7403\u5e97\u9762\u7684\u5e73\u5747\u576a\u6548\u5df2\u7ecf\u4ece20000\u6b27\u5143\u4e0a\u5347\u5230\u4e8630000\u6b27\u5143<\/strong>\uff0c\u5f53\u65f6\u7684\u76ee\u6807\u5219\u662f\u8fbe\u523045000\u6b27\/\u576a\u3002<\/p>\n

05<\/strong><\/p>\n

\u767e\u5e74Gucci\u662f\u600e\u4e48\u505a\u6570\u5b57\u5316\u7684\uff1f<\/strong><\/p>\n

\u4f20\u7edf\u4f01\u4e1a\u8d77\u6b65\u4e8e\u7ebf\u4e0b\uff0c\u4e5f\u901a\u8fc7\u7ebf\u4e0b\u628a\u95e8\u5e97\u5f00\u5230\u4e86\u4e16\u754c\u5404\u5730\uff0c\u5bf9\u4e8e\u5168\u7403\u77e5\u540d\u7684\u5962\u4f88\u54c1\u54c1\u724c\u6765\u8bf4\uff0c\u5728\u65b0\u65f6\u4ee3\u591a\u5c11\u4f1a\u9762\u4e34\u4e00\u4e9b\u201c\u8239\u5927\u96be\u8c03\u5934\u201d\u7684\u5883\u51b5\u3002<\/p>\n

\u800c\u5728\u6570\u5b57\u5316\u5174\u76db\u5d1b\u8d77\u7684\u4eca\u5929\uff0cGucci\u663e\u7136\u662f\u5962\u4f88\u54c1\u4e2d\u6700\u52c7\u4e8e\u201c\u5403\u8783\u87f9\u201d\u7684\u90a3\u4e2a\u3002<\/p>\n

L2 digitial IQ index\u662f\u4e16\u754c\u9876\u5c16\u54a8\u8be2\u673a\u6784Gartner\u6811\u7acb\u7684\u6392\u884c\u699c\uff0c\u65e8\u5728\u8bc4\u4f30\u5404\u4e2a\u54c1\u724c\u7684\u6570\u5b57\u5316\u7ade\u4e89\u529b\u3002\u5728\u65f6\u5c1a\u54c1\u7c7b\u6392\u884c\u699c\u4e2d\uff0cGucci\u57282016\u5e74\u7b2c\u4e00\u6b21\u767b\u4e0a\u699c\u9996\uff0c\u5e76Gucci\u8fde\u7eed3\u5e74\u8749\u8054\u699c\u9996\uff0c2015\u5e74\u65f6\u8fd8\u4ec5\u4ec5\u540d\u5217\u7b2c\u4e03\u3002<\/p>\n

\u7ffb\u770bGucci2016\u5e74\u7684\u8d22\u62a5\uff0c\u91cc\u9762\u660e\u786e\u6307\u51fa\uff0c\u6570\u5b57\u5316\u521b\u65b0\u662fGucci\u7684\u652f\u6491\u7b56\u7565<\/strong>\u3002\u6211\u4eec\u7ecf\u8fc7\u7814\u7a76\u53d1\u73b0\uff0cGucci\u7684\u6570\u5b57\u5316\u8fd0\u7528\u4e3b\u8981\u4f53\u73b0\u5728\u8425\u9500\u7aef\u3002<\/p>\n

\u90a3\u4e48\u8425\u9500\u7b56\u7565\u914d\u5408\u4ea7\u54c1\u8bbe\u8ba1\u7684\u8c03\u6027\uff0c\u8ba9\u4e00\u4e2a\u54c1\u724c\u7684\u5f62\u8c61\u4ece\u201c\u9ad8\u51b7\u514b\u5236\u201d\u5230\u201c\u6562\u4e8e\u81ea\u6211\u8868\u8fbe\u201d\u9700\u8981\u591a\u4e45\uff1f<\/p>\n

Gucci\u4e3a\u5343\u79a7\u4e00\u4ee3\u9020\u68a6\uff0c\u4e0e\u4e3a\u201cOld Money\u201d\u9020\u68a6\u7684\u65b9\u5f0f\u5927\u6709\u4e0d\u540c\uff0c\u9664\u4e86\u5728\u65e7\u89e6\u70b9\u4e0a\u505a\u65b0\u5c1d\u8bd5\uff0c\u66f4\u663e\u8457\u7684\u53d8\u5316\u662f\u6570\u5b57\u5316\u8f6c\u578b<\/strong>\uff0c\u76ee\u7684\u662f\u589e\u52a0\u4e0e\u5343\u79a7\u4e00\u4ee3\u6c9f\u901a\u7684\u89e6\u70b9\u3002<\/p>\n

Gucci\u8f6c\u53d8\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7684\u5f62\u8c61\u7528\u4e86\u4e09\u5e74\uff0c\u5e76\u5206\u4e09\u6b65\u8d70\uff1a\u91cd\u65b0\u5b9a\u4f4d\u2014\u2014\u52a0\u901f\u8fdb\u5ea6\u2014\u2014\u5f3a\u8c03\u4e00\u81f4\u6027\u3002<\/p>\n

\u4e3a\u4e86\u914d\u5408Michele\u7684\u521b\u65b0\u98ce\u683c\uff0c2015\u5e74\u540e\uff0cGucci\u6240\u6709\u7684\u54c1\u724c\u63a5\u89e6\u70b9\u90fd\u88ab\u521b\u9020\u6027\u5730\u66f4\u65b0\u4e0e\u5347\u7ea7\uff0c\u4f8b\u5982\uff0c\u8ddf\u6295\u5165\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u91cd\u89c6\u793e\u4ea4\u5a92\u4f53\u3001\u6539\u7248\u5b98\u7f51\u7b49\u3002<\/p>\n

\u636e\u8c03\u67e5\uff0c\u622a\u81f32018\u5e74\uff0c\u5728\u5f00\u4e91\u96c6\u56e2\u7684\u5a92\u4f53\u603b\u5f00\u652f\u4e2d\uff0cDigital\u5360\u6bd4\u4e3a55%\uff0c\u9996\u6b21\u8d85\u8fc7\u4e86\u4f20\u7edf\u5e7f\u544a\u5a92\u4f53\u6295\u653e\u989d\u5ea6\u3002\u800c\u8fd9\u4e00\u6570\u503c\u57282015\u5e74\u8fd8\u4ec5\u670920%\uff0c\u53ef\u89c1\u4e94\u5e74\u6765\u7684\u6295\u5165\u589e\u957f\u662f\u5341\u5206\u663e\u8457\u7684\u3002<\/p>\n

\u4f46\u6574\u4e2a\u5a92\u4f53\u9884\u7b97\u5e76\u6ca1\u6709\u964d\u4f4e\uff0c\u5a92\u4f53\u5f00\u652f\u4efd\u989d\u53d8\u5316\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u6765\u81ea\u5bf9\u6570\u5b57\u8425\u9500\u7684\u9010\u6e10\u589e\u52a0\u7684\u6295\u8d44\u3002\u6570\u5b57\u5a92\u4f53\u4e2d\u6295\u653e\u6bd4\u91cd\u524d\u4e09\u5206\u522b\u662f\uff1aSEM\uff08Search Engine Marketing\uff09\u3001\u7a0b\u5e8f\u5316\u8d2d\u4e70\u548c\u4ed8\u8d39\u793e\u4ea4\u5a92\u4f53\u3002<\/p>\n

<\/p>\n

\u4ece\u533a\u57df\u4e0a\u6765\u770b\uff0c2015\u5e74\u8d77\uff0cGucci\u628a\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u4e86\u4e9a\u592a\u5730\u533a\u3002<\/p>\n

2015-2017\u5e74\u805a\u7126\u65e5\u672c\uff0c\u901a\u8fc7360\u5168\u65b9\u4f4d\u7684\u5ba3\u4f20\u7b56\u7565\u6765\u8fc5\u901f\u8fbe\u5230\u54c1\u724c\u9769\u65b0\uff0c\u5982\u7eb8\u5a92\u3001\u5e73\u9762\u3001\u8f6f\u690d\u5165\u3001\u516c\u5173\u7b49\u65b9\u5f0f\u30022017\u5e74\u5f00\u59cb\u805a\u7126\u4e2d\u56fd\uff0c2017\u5e748\u6708\u4e0a\u7ebf\u4e86Gucci.cn\u4e2d\u56fd\u5b98\u65b9\u7f51\u7ad9\uff0c\u63a5\u5165\u5fae\u4fe1\u548c\u652f\u4ed8\u5b9d\u652f\u4ed8\u65b9\u5f0f\uff0c\u4e0e\u5fae\u4fe1\u5546\u57ce\u6253\u901a\uff0c\u52302018\u5e747\u6708\uff0cGucci.cn\u6536\u5230\u4e86\u6765\u81ea300\u591a\u4e2a\u4e2d\u56fd\u57ce\u5e02\u7684\u8ba2\u5355\uff0c\u5176\u4e2d1\/3\u7684\u8ba2\u5355\u6765\u81ea\u4e00\u7ebf\u57ce\u5e02\u3002<\/p>\n

\u4e0b\u56fe\u662fGUCCI\u6709\u6548\u4f20\u64ad\u7684\u6982\u89c8\uff0c\u6211\u4eec\u901a\u8fc7\u9006\u5411\u5de5\u7a0b\u5b66\u5bf9GUCCI\u7684\u4f20\u64ad\u5230\u8f6c\u5316\u505a\u4e86\u4e00\u4e2a\u7efc\u5408\u62c6\u89e3\uff0c\u7136\u540e\u5b8c\u5168\u7406\u89e3\u4e86Gucci\u8fde\u7eed4\u5e74\u7684\u4e24\u4f4d\u6570\u589e\u957f\u4ece\u4f55\u800c\u6765\u3002<\/p>\n

<\/p>\n

06<\/strong><\/p>\n

\u6d77\u5916\u793e\u5a92\u5b98\u65b9\u201c\u79cd\u8349\u201d<\/strong><\/p>\n

2015\u5e74\u524d\u540e\uff0cGucci\u7684\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\u7b56\u7565\u53d1\u751f\u4e86\u5de8\u5927\u7684\u53d8\u5316\uff0c\u201c\u79cd\u8349\u201d\u8fd9\u4ef6\u4e8b\uff0c\u5b98\u65b9\u5f00\u59cb\u4eb2\u81ea\u64cd\u5200\u4e0b\u573a\u4e86\u3002<\/p>\n

\u57282018\u5e74\u5e74\u62a5\u91cc\uff0cGucci\u6beb\u4e0d\u63a9\u9970\u81ea\u5df1\u5728\u793e\u4ea4\u5a92\u4f53\u7684\u4f18\u5f02\u8868\u73b0\uff0c\u7528\u4e861\u9875\u7684\u7bc7\u5e45\u4e13\u95e8\u4ecb\u7ecd\u7c89\u4e1d\u548c\u4e92\u52a8\u91cf\u7684\u589e\u957f\u3002\u4ec52018\u5e74\u4e00\u5e74\u5185\uff0cGucci\u5728\u5404\u5927\u793e\u4ea4\u5e73\u53f0\u6da8\u7c893000\u4e07\uff0c\u6da8\u7c89\u738755.7%\u3002<\/p>\n

\u6211\u4eec\u6a2a\u5411\u5bf9\u6bd4\u4e86GUCCI\u7684Instagram\u3001Twitter\u548cFacebook\uff0c\u53d1\u73b0\u63a8\u6587\u91cfIG\u53ea\u5728\u8fd93\u4e2a\u5a92\u4f53\u4e2d\u536033%\uff0c\u7c89\u4e1d\u6570\u536060%\u5de6\u53f3\uff0c\u4f46\u662f\u4e92\u52a8\u91cf\u7adf\u7136\u5360\u4e8698%\u7684\u4efd\u989d\uff0c\u770b\u6765\u5343\u79a7\u4e00\u4ee3\u805a\u96c6\u7684Instagram\u679c\u7136\u662f\u54c1\u724c\u4e3b\u6218\u573a\u3002<\/p>\n

<\/p>\n

\u6211\u4eec\u622a\u53d6\u4e86Gucci\u9ad8\u5c42\u6362\u5e05\u524d\u540e\u7684\u4e24\u6bb5\u65f6\u95f4\u6765\u4ece\u53d1\u5e16\u9891\u7387\u3001\u4e92\u52a8\u7387\u548c\u5185\u5bb9\u7b49\u65b9\u9762\u505a\u4e86\u4e2a\u7eb5\u5411\u5bf9\u6bd4\u3002\u53d1\u5e16\u6570\u91cf\u4ece2014\u5e74\u7684251\u6761\u5f92\u5347\u81f32018\u5e74\u76841300\u6761\uff1b\u7528\u6237\u4e92\u52a8\u91cf\u4ece2014\u5e74\u7684740\u4e07\u6b21\u4e0a\u6da8\u81f32018\u5e74\u768418340\u4e07\u6b21\uff0c\u4ece\u5e73\u5747\u7528\u6237\u4e92\u52a8\u9891\u7387\u6765\u770b\uff0c2014\u5e74\u4ec5\u4e3a24.64%\uff0c\u800c2018\u5e74\u8fbe\u5230\u4e86610.81%\u3002<\/p>\n

Gucci\u8fd8\u5728Ins\u4e0a\u4e3e\u529e\u6311\u6218\u8d5b\u30022017\u5e74\uff0cGucci\u63a8\u51fa\u5f15\u6d41\u4ea7\u54c1Le March\u00e9 des Merveilles\u8155\u8868\u65f6\uff0c\u54c1\u724c\u9f13\u52b1\u4e16\u754c\u5404\u5730\u7684Meme(\u7f51\u7edc\u6587\u5316\u8868\u60c5)\u521b\u4f5c\u8005\u53c2\u4e0e\u8fdb\u6765\uff0c\u56f4\u7ed5\u8155\u8868\u7cfb\u5217\u8fdb\u884c\u521b\u4f5c\u3002\u8be5\u6d3b\u52a8\u4e0d\u4ec5\u5438\u5f15\u6570\u5341\u4e07\u4eba\u53c2\u4e0e\uff0c\u8fd8\u6210\u4e3a\u5404\u5927\u65f6\u5c1a\u5a92\u4f53\u62a5\u9053\u5bf9\u8c61\uff0c\u514d\u8d39\u516c\u5173\u4e86\u4e00\u6ce2\u3002<\/p>\n

<\/p>\n

GUCCI\u501f\u529b\u793e\u4ea4\u5a92\u4f53\u81ea\u5df1\u9020\u6897\uff0c\u6253\u9020\u4e86\u4e00\u4e2a\u53c8\u4e00\u4e2a\u6807\u5fd7\u6027\u54c1\u724c\u8425\u9500\u5ba3\u4f20\u6d3b\u52a8\uff0c\u628a\u54c1\u724c\u7406\u5ff5\u6210\u529f\u690d\u5165\u5230\u5343\u79a7\u4e00\u4ee3\u7684\u5fc3\u667a\u5f53\u4e2d\u3002Gucci\u5728\u563b\u54c8\u97f3\u4e50\u4e2d\u201c\u88ab\u70b9\u540d\u7387\u201d\u4e00\u76f4\u540d\u5217\u524d\u8305\uff0c\u51e0\u4e4e\u88abJay Z\uff0cKanye West\uff0cNicki Minaj\uff0cPusha T\u7b49\u4eba\u6240\u5f15\u7528\u30022020\u5e74\uff0c\u5c31\u6709\u4e09\u9996\u6b4c\u63d0\u5230\u4e86Gucci\u3002\u540c\u65f6\uff0c\u4e0eHip pop\u5708\u7684\u660e\u661f\u4fdd\u6301\u7740\u7d27\u5bc6\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u5982A$AP Rocky\u3001Dapper Dan\uff0c\u4e2d\u56fd\u6709\u563b\u54c8\u8282\u76ee\u64ad\u51fa\u7684\u65f6\u5019\uff0c\u4e5f\u987a\u4fbf\u628aGUCCI\u5e26\u706b\u4e86\u4e00\u628a\u3002<\/p>\n

<\/p>\n

<\/p>\n

07<\/strong><\/p>\n

\u56fd\u5185\u793e\u5a92\u5168\u65b9\u4f4d\u8fd0\u8425<\/strong><\/p>\n

\u4e86\u89e3\u5b8cGucci\u5728\u6d77\u5916\u7684\u793e\u5a92\u60c5\u51b5\uff0c\u518d\u6765\u770b\u770b\u56fd\u5185\u3002<\/p>\n

\u636e\u8d1d\u6069\u300a2020\u5168\u7403\u5962\u4f88\u54c1\u5e02\u573a\u89c2\u5bdf\u300b\uff0c2020\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u9006\u52bf\u589e\u957f45%\u8fbe\u5230440\u4ebf\u6b27\u5143\uff0c\u9884\u8ba12025\u5e74\u4e2d\u56fd\u6d88\u8d39\u5e02\u573a\u5c06\u5360\u5168\u7403\u5e02\u573a\u603b\u4efd\u989d\u7684\u8fd150%\u30022020\u5e74\u7ebf\u4e0a\u6e20\u905333%\uff0c\u5176\u4e2d\uff0c50%\u6765\u6e90\u4e8e\u54c1\u724c\u5b98\u7f51\u3002\u4e2d\u56fd\u6d88\u8d39\u8005\u5e74\u8f7b\u5316\u8d8b\u52bf\u5ef6\u7eed\uff0c30\u5c81\u4ee5\u4e0b\u6d88\u8d39\u8005\u5360\u6bd4\u8d8550%\u3002<\/p>\n

\u800c\u5fae\u535a\u7528\u6237\u4e2d\uff0c90\u300195\u540e\u5360\u6bd4\u8d85\u8fc780%\uff0c\u5fc5\u7136\u662f\u7b26\u5408Gucci\u5168\u7403\u901a\u8fc7\u201c\u793e\u4ea4\u201d\u7684\u65b9\u5f0f\u6253\u5165\u5343\u79a7\u4e00\u4ee3\u7684\u4e3b\u9635\u5730\u3002\u636e\u4e86\u89e3\uff0cGucci2011\u5e74\u5165\u9a7b\u5fae\u535a\uff0c\u52302017\u5e741\u6708\u65f6\u7c89\u4e1d\u8fbe80\u4e07\uff0b\uff0c\u8fd1\u51e0\u5e74\u589e\u901f\u5927\u5927\u63d0\u5347\uff0c\u81f3\u4eca\u5b98\u5fae\u5df2\u79ef\u7d2f\u4e86306\u4e07\u7c89\u4e1d\u3002<\/p>\n

<\/p>\n

\u4e0d\u8fc7\uff0c\u60f3\u8981\u5f71\u54cdZ\u4e16\u4ee3\u7684\u6d88\u8d39\u51b3\u7b56\uff0c\u4ec5\u51ed\u5b98\u5fae\u53d1\u535a\u663e\u7136\u4e0d\u591f\u3002\u91cd\u70b9\u5728\u4e8e\u2014\u2014\u56e0\u4e3a\u5fae\u535a\u80fd\u591f\u57fa\u4e8e\u771f\u5b9e\u793e\u4ea4\u5174\u8da3\u884c\u4e3a\u7684\u6570\u636e\u5c5e\u6027\uff0c\u6700\u5927\u7a0b\u5ea6\u52a8\u6001\u8fd8\u539f\u4e00\u4e2a\u7528\u6237\u5f53\u4e0b\u6700\u771f\u5b9e\u7684\u793e\u4ea4\u5f62\u6001\uff0c\u6240\u4ee5\u901a\u8fc7\u5fae\u535a\u77e9\u9635\u5f0f\u521b\u610f\u70ed\u70b9\u8425\u9500<\/strong>\uff0c\u53ef\u4ee5\u6709\u6548\u5b9e\u73b0\u9ad8\u5173\u8054\u5708\u5c42\u7684\u957f\u671f\u5f71\u54cd\uff0c\u548c\u9ad8\u4ef7\u503cZ\u4e16\u4ee3\u5174\u8da3\u7528\u6237\u7684\u957f\u6548\u7559\u5b58\u3002<\/p>\n

\u5fae\u535a\u201c\u5c0f\u86ee\u8170\u79cd\u8349\u6a21\u578b\u201d\u975e\u5e38\u6709\u4ee3\u8868\u6027\u5730\u5c55\u793a\u4e86\u5fae\u535a\u7684\u751f\u6001\uff0c\u5229\u7528\u660e\u661f\u3001\u5934\u90e8KOL\u3001\u70ed\u70b9IP\u3001\u5a92\u4f53\u3001\u884c\u4e1aIP\u7b49\u4e3a\u54c1\u724c\u80cc\u4e66\uff0c\u5b9e\u73b0\u77ed\u7ebf\u7834\u5708\u5f15\u7206\uff0c\u5728\u4e0d\u540c\u573a\u666f\u4e0b\u6fc0\u6d3b\u8fbe\u4eba\u7684\u6d41\u91cf\u4ef7\u503c\u3002\u63a5\u7740\u901a\u8fc7\u4f01\u4e1a\u84ddV\u548c\u8170\u5c3e\u90e8KOL\u4e3a\u54c1\u724c\u5efa\u8bbe\u53e3\u7891\uff0c\u597d\u8ba9\u54c1\u724c\u4fdd\u6301\u957f\u7ebf\u6d3b\u8dc3\u3002<\/p>\n

\u6700\u7ec8\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u7d2f\u79ef\u8d77\u5f3a\u5927\u7684\u793e\u4ea4\u8d44\u4ea7\uff0c\u5c06\u516c\u57df\u5f15\u7206\u540e\u7684\u8d44\u4ea7\u6c89\u6dc0\u5230\u79c1\u57df\uff0c\u5c06\u5174\u8da3\u7528\u6237\u9010\u6b65\u8f6c\u5316\u6210\u4e3a\u5fe0\u5b9e\u7528\u6237\u3002<\/p>\n

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<\/p>\n

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<\/p>\n

08<\/strong><\/p>\n

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<\/p>\n

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a.\u5206\u6790\u7f51\u7ad9\u8bbf\u5ba2\u7684\u884c\u4e3a\uff0c\u627e\u5230\u7f51\u7ad9\u4f18\u5316\u70b9\uff0c\u4ece\u800c\u63d0\u9ad8\u8bbf\u95ee\u91cf\u3001\u7559\u5b58\u548c\u8f6c\u5316<\/p>\n

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c.\u6574\u5408\u591a\u4e2a\u6570\u5b57\u8425\u9500\u6e20\u9053\uff0c\u8fdb\u884cDMP\u6295\u653e\u3001\u7f51\u7ea2\u5206\u9500\u3001\u91cd\u5b9a\u5411\u5e7f\u544a\u7b49<\/p>\n

d.\u7528A\/B\u6d4b\u8bd5\u6765\u627e\u5230\u6700\u4f73\u7684\u7f51\u7ad9\u4f18\u5316\u65b9\u6848<\/p>\n

e.\u542f\u7528\u5728\u7ebf\u5ba2\u670d\uff0c\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u4e2a\u6027\u5316<\/p>\n

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<\/p>\n

09<\/strong><\/p>\n

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\u5e74\u8f7b\u5316\u7684\u7b56\u7565\u65e0\u7591\u7ed9Gucci\u5728\u77ed\u77ed\u51e0\u5e74\u5185\u5e26\u6765\u4e86\u60ca\u4eba\u7684\u6da8\u52bf\uff0c\u4f46\u906d\u9047\u75ab\u60c5\u9ed1\u5929\u9e45\u7684\u7a81\u88ad\u4e4b\u540e\uff0cGucci\u9500\u552e\u989d\u4e0b\u6ed122.7%\u81f374\u4ebf\u6b27\u5143\uff0c\u8425\u4e1a\u5229\u6da6\u4e0b\u6ed133.8%\uff0c\u6210\u4e3a\u4e86\u5f00\u4e91\u96c6\u56e2\u4e0b\u8dcc\u6700\u591a\u7684\u65f6\u5c1a\u54c1\u724c\uff0c\u751a\u81f3\u62d6\u7d2f\u4e86\u6574\u4e2a\u5f00\u4e91\u96c6\u56e2\u7684\u4e1a\u7ee9\uff08\u96c6\u56e2\u4e1a\u7ee9\u4e0b\u6ed116%\uff09\u3002<\/span><\/p>\n

\u8fd9\u4e2a\u8dcc\u5e45\u4e0eHerm\u00e8s\u3001Louis Vuitton\u3001Dior\u7b49\u5962\u4f88\u54c1\u54c1\u724c\u76f8\u6bd4\uff0c\u4f3c\u4e4e\u6709\u4e9b\u5927\u3002\u662f\u56e0\u4e3a\u6b64\u524d\u6da8\u5e45\u51f6\u731b\uff0c\u6240\u4ee5\u540e\u6765\u8dcc\u5e45\u4e5f\u66f4\u60f9\u773c\u5417\uff1f<\/span><\/p>\n

\u7eb5\u7136Marco Bizzarri\u548cAlessandro Michele\u7684\u8054\u624b\uff0c\u7f14\u9020\u4e86\u4e00\u573a\u540eGucci\u65f6\u4ee3\u7684\u795e\u8bdd\u3002\u6587\u827a\u590d\u5174\u5f0f\u7684\u6d6a\u6f2b\u4e3b\u4e49\u3001\u53bb\u6027\u522b\u5316\u3001vintage chic\u3001\u4e66\u5446\u5b50\u6c14\u2026\u2026\u4ece\u5a92\u4f53\u7ed9\u51fa\u7684\u5173\u952e\u8bcd\u6765\u770b\uff0c\u540eGucci\u65f6\u4ee3\u5df2\u7ecf\u5b8c\u5168\u4e0eTom Ford\u65f6\u4ee3\u533a\u522b\u5f00\u6765\u3002<\/span><\/p>\n

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Gucci2020\u6625\u590f\u5973\u88c5\u7cfb\u5217\u91cc\uff0c\u5957\u7528\u4e86\u6cd5\u56fd\u54f2\u5b66\u5bb6\u798f\u67ef\u7684\u201c\u5fae\u578b\u6743\u529b\u201d\u7406\u8bba\u3002\u7b14\u8005\u5e76\u975e\u7cbe\u901a\u827a\u672f\u4e0e\u54f2\u5b66\uff0c\u6240\u4ee5\u4e0d\u6562\u5984\u52a0\u8bc4\u5224Michele\u7684\u8bbe\u8ba1\u7a76\u7adf\u662f\u5426\u771f\u7684\u80fd\u591f\u8868\u8fbe\u54f2\u5b66\uff0c\u4f46\u4ece\u4e1a\u754c\u8bc4\u4ef7\u6765\u770b\uff0c\u8be5\u7cfb\u5217\u65e0\u8bba\u662f\u5448\u73b0\u65b9\u5f0f\u8fd8\u662f\u5355\u54c1\u8bbe\u8ba1\uff0c\u90fd\u4e0d\u8db3\u4ee5\u652f\u6491\u8d77\u5176\u63f4\u5f15\u7684\u54f2\u5b66\u89c2\u5ff5\uff0c\u56e0\u800c\uff0c\u4e3b\u9898\u548c\u7cfb\u5217\u4e4b\u95f4\u5448\u73b0\u51fa\u6781\u5927\u7684\u77db\u76fe\u4e0e\u5272\u88c2\u6027\u3002<\/span><\/p>\n

Gucci\u7684\u8bb8\u591a\u5355\u54c1\u8fd8\u501f\u9274\u878d\u5165\u4e86\u53e4\u5e0c\u814a\u795e\u8bdd\u6545\u4e8b\uff0c\u8fd9\u4e9b\u90fd\u662fMichele\u5411\u201c\u53e4\u201d\u6c42\u7d22\u7684\u90e8\u5206\u3002<\/span><\/p>\n

\u5f53\u7136\uff0cMichele\u4e5f\u5411\u201c\u4eca\u201d\u6c42\u7075\u611f\uff0c\u63a8\u51fa\u8fc7\u5973\u6027\u4e3b\u4e49\u7cfb\u5217\u3002\u4ed6\u66fe\u8fd9\u6837\u8868\u793a\uff0c\u201c\u5728\u8fd9\u6837\u7684\u4eea\u5f0f\u4e2d\u603b\u662f\u6709\u4e00\u4e9b\u4e1c\u897f\u88ab\u57cb\u6ca1\uff1a\u2018\u4ea7\u5987\u2019\u521b\u9020\u65b0\u751f\u65f6\u7684\u98a4\u6296\uff0c\u6bcd\u4eb2\u7684\u5b50\u5bab\u662f\u8bd7\u6b4c\u8ff8\u53d1\u7684\u5730\u65b9\uff0c\u90a3\u662f\u4ece\u4e00\u79cd\u5f62\u6001\u53d8\u4e3a\u53e6\u4e00\u79cd\u5f62\u6001\u3002\u8fd9\u6b21\u6211\u51b3\u5b9a\u5411\u4eba\u4eec\u63ed\u793a\u5e55\u540e\u53d1\u751f\u7684\u4e8b\u60c5\uff0c\u5e0c\u671b\u6280\u827a\u5a34\u719f\u7684\u53cc\u624b\u548c\u90a3\u4e9b\u5c4f\u4f4f\u547c\u5438\u7684\u65f6\u523b\u80fd\u591f\u88ab\u770b\u5230\u3002\u201d<\/span><\/p>\n

\u6682\u4e14\u4e0d\u4ece\u827a\u672f\u7684\u89c6\u89d2\u8bba\u5176\u4e13\u4e1a\u6027\u548c\u521b\u610f\u7a0b\u5ea6\uff0c\u8fd9\u4e9b\u8bbe\u8ba1\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u7684\u7279\u70b9\u2014\u2014\u51f8\u663eMichele\u7684\u4e2a\u4eba\u610f\u5fd7\uff0c\u4e0d\u518d\u5f3a\u8c03\u54c1\u724c\u3001\u4ea7\u54c1\uff0c\u800c\u662f\u5173\u6ce8\u5173\u4e8e\u5386\u53f2\u3001\u5b97\u6559\u3001\u827a\u672f\u3001\u81ea\u7136\u7b49\u5185\u5bb9\u3002<\/p>\n

\u8fd9\u4e00\u70b9\u5728\u8fd0\u8425\u4e0a\u4f53\u73b0\u5f97\u66f4\u52a0\u660e\u663e\uff0c2018\u5e74Gucci\u53d1\u6587\u6700\u706b\u70ed\u768410\u4e2aHashtag\u4e2d\uff0cMichele\u8fdc\u9ad8\u4e8e\u5176\u5b83Tag\u7684\u4f7f\u7528\u9891\u7387\uff0c\u8fd9\u8bf4\u660eMichele\u4e0d\u4ec5\u662fGucci\u7684\u8bbe\u8ba1\u603b\u76d1\uff0c\u4ed6\u7684\u201c\u4e2a\u4eba\u4e3b\u4e49\u201d\u8272\u5f69\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4e0eGucci\u7684\u54c1\u724c\u5185\u6db5\u5f00\u59cb\u9010\u6e10\u4ea7\u751f\u4e86\u4e00\u79cd\u6587\u5316\u5272\u88c2\u3002\u5bf9\u6bd42014\u5e74\u7684Tag\uff0c\u5f53\u65f6\u7684\u521b\u610f\u603b\u76d1Freda Giannini\u5e76\u6ca1\u6709\u88ab\u7740\u91cd\u5f3a\u8c03\uff0c\u4e14\u54c1\u724c\u8bcd\u3001\u6d3b\u52a8\u8bcd\u3001\u521b\u610f\u603b\u76d1\u540d\u6743\u91cd\u76f8\u5dee\u4e0d\u5927\u3002<\/span><\/p>\n

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2020\u5e7412\u670822\u65e5\uff0cGucci\u63a8\u51fa\u4e0eThe North Face\u7684\u8054\u540d\u6b3e\u3002\u4eca\u5e741\u670820\u65e5\uff0cGucci\u53c8\u53d1\u552e\u4e86\u4e0e\u54c6\u5566A\u68a6\u7684\u8054\u540d\u6b3e\u30024\u670814\u65e5\uff0cGucci\u548cBalenciaga\u7684\u8054\u540d\u7206\u51fa\uff0c\u66f4\u662f\u518d\u4e00\u6b21\u5f15\u8d77\u4e86\u8f70\u52a8\u3002<\/p>\n

<\/section>\n

\u4e0d\u5230\u534a\u5e74\u65f6\u95f4\u63a8\u51fa\u4e86\u4e09\u4e2a\u98ce\u683c\u5404\u5f02\u7684\u8054\u540d\uff0c\u65e0\u975e\u662f\u4e3a\u4e86\u633d\u6551\u4e0b\u6ed1\u7684\u4e1a\u7ee9\u3002\u7eb5\u7136\u5728\u5bc6\u96c6\u8054\u540d\u52a8\u4f5c\u7684\u4fc3\u8fdb\u4e0b\uff0cGucci\u7684\u4e1a\u7ee9\u6709\u6240\u56de\u6696\uff0c\u800c2021\u5e74\u7b2c\u4e00\u5b63\u5ea6\u9500\u552e\u989d\u4e0e2019\u5e74\u540c\u671f\u76f8\u6bd4\uff0c\u4ecd\u4e0b\u6ed17%\u3002<\/p>\n

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<\/p>\n

\u6709\u4e86\u8054\u540d\uff0c\u81ea\u7136\u5c11\u4e0d\u4e86\u8de8\u754c\u5408\u4f5c<\/strong>\u3002\u4e3a\u4e86\u91cd\u5851\u54c1\u724c\u5f62\u8c61\uff0cGucci\u8bf7\u6765\u5927\u91cf\u540d\u4eba\u660e\u661f\u9020\u52bf\uff0c\u6bd4\u5982\u56fe\u50cf\u8bbe\u8ba1\u5e08Ignasi Monreal\u3001\u8857\u5934\u827a\u672f\u5bb6Dapper Dan\u3001\u4e0e\u6d82\u9e26\u827a\u672f\u5bb6Trouble Andrew\u7b49\u3002<\/p>\n

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<\/p>\n

<\/p>\n

\u4ee5\u4e0a\u8fd9\u4e9b\u64cd\u4f5c\uff0c\u65e0\u8bba\u6548\u679c\u662f\u5426\u5982\u610f\uff0cBizzarri\u90fd\u5bf9\u5176\u51fa\u53d1\u70b9\u505a\u51fa\u8fc7\u89e3\u91ca\uff1a\u80fd\u591f\u7528\u5fc3\u5730\u3001\u771f\u8bda\u5730\u4e0e\u5343\u79a7\u4e00\u4ee3\u4ea4\u8c08\uff0c\u90a3\u4e48\u5c31\u662f\u5728\u8bf4\u4ed6\u4eec\u7684\u8bed\u8a00\u3002<\/p>\n

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Bizzarri\u66fe\u5728\u4e00\u6b21\u8bbf\u8c08\u4e2d\u8868\u793a\uff0c\u201c\u6211\u60f3\u6211\u4eec\u4e60\u60ef\u4e86\u589e\u957f\u548c\u83b7\u5229\uff0c\u66f4\u591a\u7684\u589e\u957f\uff0c\u66f4\u5927\u7684\u5229\u6da6\u3002\u6211\u4e0d\u80fd\u8bf4\u8fd9\u662f\u9519\u7684\uff0c\u4f46\u662f\u8bf4\u5230\u5e95\uff0c\u5229\u6da6\u65e0\u6cd5\u7a33\u56fa\u54c1\u724c\u4ef7\u503c\u3002\u5c3d\u7ba1\u54c1\u724c\u4ef7\u503c\u4e00\u76f4\u5728\u6d41\u5931\uff0c\u4f60\u7684\u751f\u610f\u8fd8\u662f\u53ef\u4ee5\u5b9e\u73b0\u4e24\u5e74\u3001\u4e09\u5e74\u751a\u81f3\u56db\u5e74\u7684\u589e\u957f\u3002\u5230\u4e86\u884c\u4e1a\u5185\u7684\u610f\u89c1\u9886\u8896\u90fd\u8ba4\u4e3a\u6b64\u54c1\u724c\u4e0d\u518d\u6709\u4ef7\u503c\u548c\u5f71\u54cd\u529b\u7684\u4e00\u5929\uff0c\u5b83\u5c31\u4f1a\u5927\u5e45\u4e0b\u8dcc\uff0c20-25%\u8fd9\u79cd\u7a0b\u5ea6\u7684\u4e0b\u8dcc\u3002\u201d<\/p>\n

\u4ece\u8fd9\u756a\u5bf9\u5962\u4f88\u54c1\u77ed\u89c6\u8425\u9500\u7684\u62c5\u5fe7\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0cBizzarri\u5f88\u660e\u767d\uff0c\u5feb\u901f\u62c9\u52a8\u8425\u4e1a\u989d\u7684\u7b56\u7565\uff0c\u53ea\u80fd\u7ed9\u8001\u54c1\u724c\u5e26\u6765\u77ed\u671f\u7684\u7ea2\u5229\u3002<\/p>\n

\u5199\u5230\u8fd9\u91cc\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u5927\u80c6\u7684\u731c\u6d4b\uff0c\u4e5f\u8bb8\u8fd9\u4e94\u5e74\u6765\u9488\u5bf9\u5343\u79a7\u4e00\u4ee3\u7684\u8bbe\u8ba1\u98ce\u683c\u7684\u5927\u8f6c\u578b\uff0c\u672c\u5c31\u662fGucci\u60f3\u8981\u5feb\u901f\u589e\u957f\u7684\u4e00\u9879\u77ed\u671f\u7b56\u7565\u3002\u6bd5\u7adf\uff0c\u5728\u7ef4\u62a4\u81ea\u5df1\u767e\u5e74\u54c1\u724c\u7684\u540c\u65f6\uff0cGucci\u59cb\u7ec8\u62c5\u8d1f\u7740\u5f00\u4e91\u96c6\u56e2\u201c\u4e00\u54e5\u201d\u7684\u8d23\u4efb\uff0c\u6240\u4ee5\u4e0d\u4ec5\u8981\u8c0b\u957f\u671f\u53d1\u5c55\uff0c\u8fd8\u8981\u65f6\u523b\u4e3a\u5f00\u4e91\u96c6\u56e2\u7684\u80a1\u4ef7\u64cd\u5fc3\u3002<\/strong><\/p>\n

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\u800c\u5176\u4ed6\u54c1\u724c\u7684SPU\u4f9d\u7167\u6570\u91cf\u4ece\u591a\u5230\u5c11\u6392\u5217\uff0c\u4f9d\u6b21\u662f\u8def\u6613\u5a01\u767b10423\u4e2a\uff0c\u9999\u5948\u513f6192\u4e2a\uff0c\u8fea\u59655942\u4e2a\uff0c\u666e\u62c9\u8fbe3528\u4e2a\uff0c\u82ac\u8fea2638\u4e2a\uff0c\u5723\u7f57\u51702076\u4e2a\u3002<\/p>\n

<\/p>\n

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<\/p>\n

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<\/p>\n

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\u4e0d\u8fc7\uff0c\u636e\u4e13\u5bb6\u900f\u9732\uff0cGucci\u5f00\u5c55\u4e8c\u624b\u5962\u4f88\u54c1\u4e1a\u52a1\u5c5e\u4e8e\u88ab\u52a8\u884c\u4e3a\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u5e02\u573a\u5f88\u5927\uff0c\u65e5\u672c\u65b0\u54c1\u548c\u4e8c\u624b\u7684\u5e02\u573a\u6bd4\u4f8b\u8fbe\u52301\uff1a1\uff0c\u7f8e\u56fd\u5219\u80fd\u8fbe\u52301\uff1a2\u3002\u51fa\u4e8e\u5bf9\u672a\u6765\u53d1\u5c55\u7684\u6210\u672c\u548c\u5229\u6da6\u8003\u8651\uff0c\u8fd9\u5757\u4e1a\u52a1\u4e0e\u5176\u7ed9\u522b\u4eba\uff0c\u4e0d\u5982\u54c1\u724c\u65b9\u81ea\u5df1\u505a\u3002<\/p>\n

\u7ed3\u8bed<\/strong><\/p>\n

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\u53c2\u8003\u8d44\u6599\uff1a<\/strong><\/p>\n

[1]A JOURNEY OF DESIREGUCCI DAY3 JUNE 2016 | LONDON<\/span><\/p>\n

[2]Gucci 25.0 \u2013The Quantum LeapThe Journey of Desire continues7th June 2018 | Florence<\/span><\/p>\n

[3]KERING 2019 Full-year Results, February 12, 2020<\/span><\/p>\n

[4]KERING 2020 Half-year Results, July 28, 2020<\/span><\/p>\n

[5]Digital IQ Index Luxury China 2019<\/span><\/p>\n

[6]Digital IQ Index Luxury US & Europe: Fashion and Watches \u00a0& Jewelry 2020<\/span><\/p>\n

[7]KERING 2020 Financial Document<\/span><\/p>\n

[8]2020\u4e2d\u56fd\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u6570\u5b57\u884c\u4e3a\u6d1e\u5bdf\u62a5\u544a\uff0c\u817e\u8baf\u8425\u9500\u89c2\u5bdf X BCG<\/span><\/p>\n

[9]\u6df1\u5ea6 | Gucci\u4e2d\u56fd\u65b0\u589e\u4e8c\u624b\u4e1a\u52a1\uff0c\u7ed9\u5962\u4f88\u54c1\u5e02\u573a\u4f20\u9012\u4e86\u4ec0\u4e48\u4fe1\u53f7\uff1f| LADYMAX<\/span><\/p>\n

[10]Gucci\u7a81\u7136\u6389\u5934\uff0c\u4e0d\u518d\u76f2\u76ee\u5e74\u8f7b\u5316 | LADYMAX<\/span><\/p>\n

[11]\u4e13\u680f | Gucci\u5230\u5e95\u51fa\u4e86\u4ec0\u4e48\u95ee\u9898\uff1f| LADYMAX<\/span><\/p>\n

[12]\u8054\u540d\u6551\u4e0d\u4e86GUCCI | \u591a\u591aDomik<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u524d\u8a00 \u5927\u5bb6\u597d\uff0c\u6211\u662f\u90b9\u5c0f\u56f0\u3002 \u589e\u957f\u9ed1\u76d2\u5173\u6ce8\u8fc7\u4e0d\u5c11\u5feb\u6d88\u65b0\u54c1\u724c\uff0c\u800c\u4eca\u5929\u60f3\u6765\u804a\u4e00\u804a\u4e00\u4e2a\u767e\u5e74\u5962\u4f88\u54c1\u2014\u2014Gucci\u3002\u6b63\u5de7\uff0c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-17547","post","type-post","status-publish","format-standard","hentry","category-7"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/17547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17547"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/17547\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}