{"id":17711,"date":"2021-02-04T15:05:22","date_gmt":"2021-02-04T15:05:22","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=31899"},"modified":"2022-05-26T19:56:16","modified_gmt":"2022-05-26T19:56:16","slug":"2021%e5%b9%b4%e8%90%a5%e9%94%80%e6%95%b0%e5%ad%97%e5%8c%96%e4%b8%bb%e9%a2%98%ef%bc%9a%e6%95%b0%e5%ad%97%e5%8c%96%e8%bf%90%e8%90%a5%ef%bc%8c%e4%bb%8e%e5%8d%83%e4%ba%ba%e5%8d%83%e9%9d%a2%e5%88%b0","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=17711","title":{"rendered":"2021\u5e74\u8425\u9500\u6570\u5b57\u5316\u4e3b\u9898\uff1a\u6570\u5b57\u5316\u8fd0\u8425\uff0c\u4ece\u5343\u4eba\u5343\u9762\u5230\u5343\u5e97\u5343\u7b56"},"content":{"rendered":"<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513533.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top: 16px;margin-bottom: 16px;line-height: 32px;font-size: 18px;letter-spacing: 1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u6570\u5b57\u5316\u8fdb\u5316\u81f3\u6b64\uff0c\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u8bb0\u4f4f\u4e00\u53e5\u8bdd\u3002\u5728\u4e0d\u786e\u5b9a\u7684\u5546\u4e1a\u4e16\u754c\u4e2d\uff0c\u6570\u5b57\u5316\u662f\u552f\u4e00\u786e\u5b9a\u6027\u7684\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>\u8425\u9500\u6570\u5b57\u5316\uff1a\u603b\u7ed3\u4e0e\u5c55\u671b<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2020\u5e74\u8425\u9500\u6570\u5b57\u5316\u7684\u4e3b\u9898\u662f\u201c\u6570\u5b57\u5316\u65b0\u57fa\u5efa\u201d\uff0c\u67097\u4e2a\u5173\u952e\u8bcd\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">1\u3001\u6570\u5b57\u5316\u65b0\u57fa\u5efa\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2\u3001\u6e20\u9053\u76f4\u64ad\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">3\u3001\u8425\u9500\u6570\u5b57\u5316\u57fa\u7840\u7cfb\u7edf\u67b6\u6784\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">4\u3001\u6570\u5b57\u5316\u65b0\u7ec4\u7ec7\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">5\u3001BC\u4e00\u4f53\u5316\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">6\u3001MarTech1.0\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">7\u3001\u5168\u6e20\u9053\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513534.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top: 16px;margin-bottom: 16px;line-height: 32px;font-size: 18px;letter-spacing: 1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2021\u5e74\uff0c\u5c06\u662f\u6d88\u5316\u4e0e\u6df1\u5316\u8425\u9500\u6570\u5b57\u5316\u6210\u679c\uff0c\u5e76\u4e14\u6570\u5b57\u5316\u8fdb\u5165\u8fd0\u8425\u4e4b\u5e74\uff0c\u56e0\u6b64\uff0c\u4e3b\u9898\u662f\u201c\u6570\u5b57\u5316\u8fd0\u8425MarTech2.0\u201d\u3002\u67097\u4e2a\u5173\u952e\u8bcd\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">1\u3001CDP\uff08\u7528\u6237\u6570\u5b57\u5e73\u53f0\uff09\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2\u3001\u5168\u94fe\u6570\u5b57\u5316B2B2C\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">3\u3001\u4e00\u7269\u4e00\u78014.0\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">4\u3001MarTech2.0\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">5\u3001\u73ed\u957f\u6307\u6325\u7684\u6218\u4e89\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">6\u3001\u53ef\u89c6\u6570\u5b57\u5316\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">7\u3001\u6570\u636e\u5206\u6790\u5b98\u3002\u00a0<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513535.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>2020\u5e74\u4e3b\u9898\u8bcd\uff1a\u6570\u5b57\u5316\u65b0\u57fa\u5efa<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u7535\u5546\u5e73\u53f0\u548c\u65b0\u96f6\u552e\u7684\u6570\u5b57\u5316\u65e9\u5df2\u5f00\u542f\uff0c\u8fd9\u662f\u7535\u5546\u548c\u65b0\u96f6\u552e\u7684\u5728\u7ebf\u7279\u70b9\u51b3\u5b9a\u7684\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u8425\u9500\u6570\u5b57\u5316\u4e3b\u8981\u662f\u6307\u54c1\u724c\u5546\u548c\u4ee3\u7406\u5546\u7684\u6570\u5b57\u5316\uff0c\u5305\u62ec\u56db\u5927\u677f\u5757\uff1a\u6570\u5b57\u5316\u7814\u53d1\u3001\u6570\u5b57\u5316\u4f20\u64ad\u3001\u6570\u5b57\u5316\u5206\u9500\u3001\u6570\u5b57\u5316\u7ba1\u7406\u3002\u56db\u5927\u677f\u5757\u4e2d\uff0c\u6700\u6838\u5fc3\u7684\u677f\u5757\u662f\u6e20\u9053\u6570\u5b57\u5316\uff0c\u5373\u5168\u94fe\u8def\u6570\u5b57\u5316\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u6570\u5b57\u5316\u5305\u62ec\u56db\u65b9\u9762\u5185\u5bb9\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513536.png\" data-type=\"png\" data-ratio=\"0.5081699346405228\" data-w=\"612\" style=\"margin-top: 16px;margin-bottom: 16px;line-height: 32px;font-size: 18px;letter-spacing: 1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u7b2c\u4e00\uff0c\u6570\u5b57\u5316\u542f\u8499\u3002\u5927\u91cf\u7684\u6570\u5b57\u5316\u4f1a\u8bae\u3001\u8bba\u575b\u3001\u57f9\u8bad\u3001\u6587\u7ae0\uff0c\u5171\u540c\u6784\u6210\u4e86\u8425\u9500\u6570\u5b57\u5316\u542f\u8499\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u7b2c\u4e8c\uff0c\u6570\u5b57\u5316\u7ec4\u7ec7\u5efa\u8bbe\u3002\u6210\u7acb\u6570\u5b57\u5316\u65b0\u673a\u6784\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u7b2c\u4e09\uff0c\u6570\u5b57\u5316\u7cfb\u7edf\u5efa\u8bbe\u3002\u8d2d\u4e70\u7cfb\u7edf\u8f6f\u4ef6\u3001\u786c\u4ef6\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u7b2c\u56db\uff0c\u8425\u9500\u6570\u5b57\u5316\u8fd0\u8425\u7684\u57fa\u672c\u52a8\u4f5c\u3002\u6bd4\u5982\uff0c\u4e00\u7269\u4e00\u7801\u7528\u4e8e\u53d1\u7ea2\u5305\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u6570\u5b57\u5316\u65b0\u57fa\u5efa\uff0c\u5176\u6210\u679c\u662f\u62c9\u8d77\u4e86\u4f20\u7edf\u4f01\u4e1a\u8425\u9500\u6570\u5b57\u5316\u7684\u57fa\u672c\u67b6\u5f0f\u3002<\/p>\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>2021\u5e74\u4e3b\u9898\u8bcd\uff1a\u6570\u5b57\u5316\u8fd0\u8425MarTech2.0<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u4e3b\u9898\u662f\u4e00\u5e74\u5de5\u4f5c\u7684\u7075\u9b42\u3002\u6211\u5728\u5f81\u6c42\u610f\u89c1\u65f6\uff0c\u6709\u4eba\u63a8\u8350CDP\uff08Customer Data Platform\uff0c\u7528\u6237\u6570\u636e\u5e73\u53f0\u3001\uff09EBC\uff08Enterprise Business Capability\uff0c\u4f01\u4e1a\u4e1a\u52a1\u80fd\u529b\uff09\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2020\u5e74\u62c9\u8d77\u4e86\u8425\u9500\u6570\u5b57\u5316\u7684\u57fa\u672c\u67b6\u5f0f\uff0c\u90a3\u4e48\uff0c2021\u5e74\u5c06\u662f\u8425\u9500\u6570\u5b57\u5316\u7684\u8fd0\u8425\u5e74\uff0c\u5426\u5219\uff0c\u6570\u5b57\u5316\u7cfb\u7edf\u5c31\u6210\u4e3a\u6446\u8bbe\u3002\u6570\u5b57\u5316\u8fd0\u8425\u7684\u6838\u5fc3\u5de5\u4f5c\u662f\u4ec0\u4e48\u3002\u6211\u8ba4\u4e3a\u662fMarTech2.0\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513547.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2020\u5e74\u6570\u5b57\u5316\u65b0\u57fa\u5efa\uff0c\u6709\u75ab\u60c5\u50ac\u719f\u7684\u73af\u5883\u4f7f\u7136\u3002\u4f46\u4e5f\u5e26\u6765\u65b0\u95ee\u9898\uff1a\u4f20\u7edf\u4f01\u4e1a\u9762\u5bf9\u6570\u5b57\u5316\u4e0d\u77e5\u6240\u63aa\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u75ab\u60c5\u7a81\u7136\u52a0\u901f\u6570\u5b57\u5316\uff0c\u6570\u5b57\u5316\u4e00\u591c\u4e4b\u95f4\u5168\u6c11\u7686\u77e5\u3002\u4f46\u5168\u6c11\u7686\u77e5\u4e0d\u89c1\u5f97\u5168\u6c11\u4f1a\u7528\u3002\u6211\u66fe\u7ecf\u6bd4\u55bb\uff1a\u597d\u6bd4\u4e70\u4e86\u4e00\u8f86\u8f66\uff0c\u5374\u6ca1\u6709\u53f8\u673a\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2020\u5e74\u4e0b\u534a\u5e74\u5df2\u7ecf\u51fa\u73b0\u8fd9\u79cd\u73b0\u8c61\uff1a\u6570\u5b57\u5316\u7ec4\u7ec7\u5efa\u7acb\u4e86\uff0c\u9664\u4e86\u4e70\u7cfb\u7edf\uff0c\u4e0d\u77e5\u9053\u5e72\u4ec0\u4e48\uff1b\u6570\u5b57\u5316\u7cfb\u7edf\u4e70\u6765\u4e86\uff0c\u9664\u4e86\u201c\u666e\u53d1\u7ea2\u5305\u201d\uff0c\u4e0d\u77e5\u9053\u80fd\u5e72\u4ec0\u4e48\u3002\u4e0d\u4ec5\u5e94\u7528\u4f01\u4e1a\u4e0d\u77e5\u9053\u600e\u4e48\u8fd0\u8425\uff0c\u591a\u6570\u63d0\u4f9b\u7cfb\u7edf\u7684\u516c\u53f8\u4e5f\u832b\u7136\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5f53\u524d\uff0c\u6211\u5728\u601d\u8003\u548c\u5b9e\u8df5\u7684\u95ee\u9898\u662f\uff1a\u600e\u4e48\u8ba9\u6570\u5b57\u5316\u7ec4\u7ec7\u548c\u6570\u5b57\u5316\u7cfb\u7edf\u6b63\u5e38\u8fd0\u8f6c\uff0c\u5e76\u4e14\u5728\u8425\u9500\u4e2d\u53d1\u6325\u5de8\u5927\u7684\u4f5c\u7528\uff1f\u6211\u60f3\u5230\u4e86MarTech\u8fd9\u4e2a\u8bcd\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u8fd9\u662f\u4e00\u4e2a\u5728\u6280\u672f\u754c\u6d41\u884c\u591a\u5e74\uff0c\u4f46\u5728\u8425\u9500\u754c\u4e0d\u591a\u89c1\u7684\u8bcd\u6c47\u3002\u539f\u6765\u6d41\u884c\u4e8e\u4f20\u7edf\u548c\u96f6\u552e\u754c\u9886\u57df\uff0c\u4f46\u54c1\u724c\u5546\u65e0\u611f\u7684\u8bcd\u6c47\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u56e0\u4e3a\u5168\u94fe\u8def\u6570\u5b57\u5316\u662f\u8425\u9500\u6570\u5b57\u5316\u7684\u91cd\u5fc3\uff0c\u800cMarTech2.0\u662f\u7edf\u9886\u5168\u94fe\u8def\u6570\u5b57\u5316\uff08B2B2C\uff09\u7684\u5173\u952e\uff0c\u4e5f\u662f\u4f20\u7edf\u8425\u9500\u4e0e\u4e92\u8054\u7f51\u5168\u9762\u878d\u5408\u7684\u5173\u952e\u3002\u00a0<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><\/p>\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\n<section style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech\u662f\u4e2a\u4ec0\u4e48\u9b3c\uff1f<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech=Marketing+Technology<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513548.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top: 16px;margin-bottom: 16px;line-height: 32px;font-size: 18px;letter-spacing: 1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5927\u5bb6\u770b\u4e00\u770b\u8fd9\u4e2a\u8bcd\u7684\u6784\u6210\uff0c\u5e94\u8be5\u60f3\u5230\u5b83\u5929\u7136\u4e0e\u8425\u9500\u76f8\u5173\uff0c\u4e0e\u6570\u5b57\u5316\u76f8\u5173\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech\u7684\u6982\u5ff5\u662f\u7531Scott Brinkerd2010\u5e74\u5de6\u53f3\u63d0\u51fa\u3002\u4e0d\u540c\u4e8e\u4e2d\u56fd\u4eba\u9760\u7ecf\u9a8c\u548c\u667a\u6167\u89e3\u51b3\u95ee\u9898\uff0c\u897f\u65b9\u66f4\u64c5\u957f\u7528\u6280\u672f\u6784\u6210\u89e3\u51b3\u95ee\u9898\u7684\u4f53\u7cfb\uff0c\u4e92\u8054\u7f51\u6280\u672f\u6070\u6070\u63d0\u4f9b\u4e86\u6280\u672f\u5de5\u5177\u3002\u6bd4\u5982\uff0c\u540c\u4e3a\u4f18\u60e0\u548c\u79ef\u5206\uff0c\u4f20\u7edf\u4f1a\u5458\u5236\u5c31\u76f8\u5bf9\u5bf9\u88ab\u52a8\uff0c\u4f46\u5728\u4e92\u8054\u7f51\u73af\u5883\u4e0b\uff0c\u5c31\u53ef\u4ee5\u80fd\u8fc7\u5728\u7ebf\u624b\u6bb5\uff0c\u901a\u8fc7AI\u6280\u672f\u5b9e\u73b0\u8425\u9500\u81ea\u52a8\u5316\uff0c\u5b9e\u65f6\u4e0e\u7528\u6237\u4e92\u52a8\u3001\u6c9f\u901a\uff0c\u63d0\u4f9b\u201c\u5343\u4eba\u5343\u9762\u201d\u7684\u8425\u9500\u5de5\u5177\u3002\u5f53\u7136\uff0cMarTech\u65e9\u671f\u6700\u5927\u7684\u5e94\u7528\u573a\u666f\u8fd8\u662f\u201c\u7cbe\u51c6\u4f20\u64ad\u201d\u3002\u00a0<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech\u7531Marketing\u548cTechnology\u4e24\u4e2a\u8bcd\u6784\u6210\uff0c\u76ee\u524d\u7684\u4e3b\u8981\u5e94\u7528\u65b9\u662f\u4e92\u8054\u7f51\u6280\u672f\u754c\uff0c\u751a\u81f3\u8425\u9500\u754c\u6709\u4e9b\u4eba\u4e0d\u77e5\u9053\u8fd9\u4e2a\u8bcd\u6c47\uff0c\u56e0\u6b64\uff0c\u53ea\u89c1Technology\uff0c\u5c11\u89c1Marketing\u3002\u539f\u56e0\u5728\u4e8e\uff0c\u65e9\u671f\u7684\u6570\u5b57\u5316\u9664\u4e86\u7cbe\u51c6\u4f20\u64ad\u5916\uff0c\u4e3b\u8981\u662f\u96f6\u552e\u573a\u666f\uff0c\u66f4\u9002\u5408\u79f0\u4e3a\u96f6\u552e\u6570\u5b57\u5316\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" data-ratio=\"0.5953125\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a202101111513549.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"width: 578px;height: 344px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2020\u5e74\u7684\u8425\u9500\u6570\u5b57\u5316\uff0c\u4e00\u4e2a\u91cd\u8981\u7279\u5f81\u5c31\u662f\u4ece\u7535\u5546\u548c\u65b0\u96f6\u552e\u5f80\u4f20\u7edf\u54c1\u724c\u5546\u548c\u4ee3\u7406\u5546\u5ef6\u4f38\u3002\u8fd9\u662f\u4f20\u7edf\u8425\u9500\u6700\u540e\u4e00\u5757\u5821\u5792\u4e0e\u4e92\u8054\u7f51\u7684\u878d\u5408\u3002\u5982\u679c\u8981\u533a\u522bMarTech1.0\u548cMarTech2.0\u7684\u8bdd\uff0c\u6211\u8ba4\u4e3a\u9664\u6570\u5b57\u5316\u4f20\u64ad\u6709\u5171\u6027\u4e4b\u5916\uff0c\u4e0b\u9762\u7684\u8868\u8ff0\u53ef\u80fd\u66f4\u5177\u8c61\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech1.0= Marketing\u8425\u9500\uff08Communication\u6c9f\u901a+Retail\u96f6\u552e\uff09+Technology\u6280\u672f\u3002\u94fe\u8def\u662fB2C\uff0c\u89e3\u51b3\u96f6\u552e\u6570\u5b57\u5316\u95ee\u9898\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech2.0= Marketing\u8425\u9500\uff08Communication\u6c9f\u901a+Distribution\u5206\u9500\uff09+Technology\u6280\u672f\u3002\u94fe\u8def\u662fB2B2C\uff0c\u89e3\u51b3\u6e20\u9053\u6570\u5b57\u5316\u95ee\u9898\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5f53\u7136\uff0cMarTech\u7684\u5e94\u7528\u573a\u666f\u975e\u5e38\u591a\uff0c\u6211\u53ea\u662f\u62ff\u4e3b\u8981\u573a\u666f\u8bf4\u660e\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech1.0\uff1a\u201c\u5343\u4eba\u5343\u9762\u201d\u4e0e\u96f6\u552e\u81ea\u52a8\u5316<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech1.0\u6280\u672f\u5e94\u7528\u6709\u4ee5\u4e0b\u7279\u5f81\uff1a1\u3001\u7528\u6237\u5728\u7ebf\uff1b2\u3001B2C\u94fe\u8def\u3002\u4e3b\u8981\u9002\u7528\u4e8e\u7535\u5546\u5e73\u53f0\u548c\u65b0\u96f6\u552e\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech1.0\u6709\u4e09\u5927\u5e94\u7528\u573a\u666f\uff1a\u7cbe\u51c6\u4f20\u64ad\u3001\u667a\u80fd\u63a8\u8350\u3001\u7528\u6237\u8fd0\u8425\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135410.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">1\u3001\u5927\u4f17\u4f20\u64ad\u662f\u65e0\u5dee\u522b\u8986\u76d6\uff0c\u5373\u4fbf\u662f\u5206\u4f17\u4f20\u64ad\u4ecd\u7136\u662f\u5728\u7279\u5b9a\u573a\u666f\u7684\u65e0\u5dee\u5f02\u8986\u76d6\u3002\u7cbe\u51c6\u4f20\u64ad\u5219\u662f\u901a\u8fc7\u7528\u6237\u753b\u50cf\uff0c\u9501\u5b9a\u76ee\u6807\u5bf9\u8c61\uff0c\u5b9e\u73b0\u7cbe\u51c6\u4f20\u64ad\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" data-cropselx1=\"0\" data-cropselx2=\"546\" data-cropsely1=\"0\" data-cropsely2=\"307\" data-ratio=\"0.5625\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135411.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"width: 546px;height: 307px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2\u3001\u667a\u80fd\u63a8\u8350\u5728\u7535\u5546\u5e73\u53f0\u548c\u65b0\u96f6\u552e\u573a\u666f\u5e94\u7528\u5e7f\u6cdb\u3002\u56e0\u4e3a\u6709\u6d77\u91cf\u7528\u6237\u53ca\u6d77\u91cfSKU\uff0c<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u600e\u4e48\u5b9e\u73b0\u7528\u6237ID\u4e0e\u4ea7\u54c1ID\u7684\u7cbe\u51c6\u5339\u914d\uff0c\u5c31\u9700\u8981\u667a\u80fd\u63a8\u8350\u3002\u963f\u91cc\u65e9\u5728\u51e0\u5e74\u524d\u5c31\u5df2\u7ecf\u5b9e\u73b0\u4e86\u667a\u80fd\u63a8\u8350\uff0c\u4ece\u800c\u5b9e\u73b0\u4e86\u4ece\u6570\u5b57\u5316\u5230\u201c\u6570\u667a\u5316\u201c\u3002\u6709\u4eba\u628a\u7535\u5546\u8fdb\u5316\u5206\u4e3a\u56db\u9636\u6bb5\uff0c\u7c7b\u76ee\u6d4f\u89c8\u2192\u5546\u54c1\u641c\u7d22\u2192\u667a\u80fd\u63a8\u8350\u2192\u4eba\u7684\u63a8\u8350\u3002\u00a0<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135512.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">3\u3001\u7528\u6237\u8fd0\u8425\u3002\u8fd9\u662f\u6839\u636eAARRR\uff08\u62c9\u65b0\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u6536\u76ca\u3001\u63a8\u8350\uff09\u6a21\u578b\u5b9e\u73b0\u7528\u6237\u7ec8\u751f\u4ef7\u503c\u7684\u4e00\u5957\u7b97\u6cd5\u3002\u7279\u522b\u63d0\u8bf7\u6ce8\u610f\uff0cAARRR\u662f\u96f6\u552e\u89c6\u89d2\u7684\u7528\u6237\u7ec8\u751f\u4ef7\u503c\u6a21\u5f0f\u3002\u4e00\u4e2a\u62c9\u65b0\u7684\u65b0\u7528\u6237\uff0c\u4e0d\u4ec5\u6fc0\u6d3b\uff08\u6210\u4ea4\uff09\uff0c\u590d\u8d2d\uff08\u7559\u5b58\uff09\u4e86\uff0c\u800c\u4e14\u8fd8\u63a8\u8350\u4e86\u65b0\u7528\u6237\u3002\u4e0a\u8ff0\u73af\u8282\u7684\u6240\u6709\u9636\u6bb5\uff0c\u90fd\u53ef\u4ee5\u7528MarTech1.0\u7684\u6a21\u578b\u3001\u7b97\u6cd5\u7f16\u7a0b\uff0c\u7136\u540e\u81ea\u52a8\u5206\u53d1\u7ed9\u7528\u6237\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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justify\">2\u3001\u5343\u4eba\u5343\u9762\u3002\u6709\u4e86\u7528\u6237\u753b\u50cf\uff0c\u5c31\u53ef\u4ee5\u6839\u636e\u7528\u6237\u6807\u7b7e\u53ca\u5176\u9636\u6bb5\u6027\uff0c\u56e0\u4eba\u56e0\u65f6\u800c\u5f02\u786e\u5b9a\u9500\u552e\u7b56\u7565\uff0c\u56e0\u800c\u79f0\u4e3a\u201c\u5343\u4eba\u5343\u9762\u201d\u3002\u201c\u5343\u4eba\u5343\u9762\u201d\u6210\u4e3aMarTech1.0\u7684\u6807\u7b7e\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" data-cropselx1=\"0\" data-cropselx2=\"546\" data-cropsely1=\"0\" data-cropsely2=\"307\" data-ratio=\"0.5625\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135513.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"width: 546px;height: 307px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">3\u3001\u8425\u9500\u81ea\u52a8\u5316\u3002\u7535\u5546\u3001\u65b0\u96f6\u552e\u9762\u5411\u6d77\u91cfC\u7aef\uff0c\u800c\u4e14\u5b9e\u65f6\u5728\u7ebf\uff0c\u77ac\u95f4\u53cd\u5e94\uff0c\u4eba\u5de5\u670d\u52a1\u96be\u5ea6\u5927\u3002\u56e0\u6b64\uff0c\u53ea\u80fd\u901a\u8fc7\u4e00\u5957\u7b97\u6cd5\uff0c\u81ea\u52a8\u5206\u53d1\uff0c\u5373\u8425\u9500\u81ea\u52a8\u5316\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech\uff1a\u4eceB2C\u5230B2B2C<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u622a\u6b62\u76ee\u524d\uff0cMarTech1.0\u4e3b\u8981\u9002\u7528B2C\uff0c\u5e94\u7528\u573a\u666f\u4e3b\u8981\u662fCommunication\u548cRetail\u3002MarTech1.0\u7684\u4e3b\u89d2\u662f\u5e73\u53f0\u7535\u5546\u548c\u65b0\u96f6\u552e\u4f01\u4e1a\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u8425\u9500\u6570\u5b57\u5316\uff0c\u4e3b\u89d2\u662f\u54c1\u724c\u5546\u548c\u4ee3\u7406\u5546\u3002\u5982\u679c\u8bf4\u96f6\u552e\u6570\u5b57\u5316\u662f\u77ed\u94fe\u8defB2C\u7684\u8bdd\uff0c\u90a3\u4e48\u8425\u9500\u6570\u5b57\u5316\u662f\u5168\u94fe\u8def\u6570\u5b57\u5316\uff0c\u5373\u94fe\u8def\u662fB2B2C\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5625\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135514.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"text-align: center;white-space: normal\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">B2C\u4e3a\u77ed\u94fe\u8def\u6570\u5b57\u5316\uff0cB2B2C\u4e3a\u957f\u94fe\u8def\u6570\u5b57\u5316\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2020\u5e74\uff0cBC\u4e00\u4f53\u5316\u7684\u6982\u5ff5\u4e3a\u5927\u6279\u4f20\u7edf\u4f01\u4e1a\u63a5\u53d7\uff0c\u5f00\u542f\u4e86B2B2C\u3002\u8fd9\u662f\u4f20\u7edf\u6e20\u9053\u5168\u9762\u878d\u5165\u4e92\u8054\u7f51\u7684\u4fe1\u53f7\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">BC2\u6570\u5b57\u5316\uff0c\u89e6\u70b9\u662f\u5355\u4e00\u7684C\u7aef\uff1bB2B2C\u6570\u5b57\u5316\uff0c\u89e6\u70b9\u4e0d\u4ec5\u5305\u62ec2B\u30012C\uff0c\u8fd8\u5305\u62ecBC\u5173\u8054\u6570\u636e\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">BC\u4e00\u4f53\u5316\uff0cMarTech\u7684Marketing\u89d2\u8272\u5305\u62ecCommunication\u548cDistribution\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u56e0\u800c\u9762\u5411B\u7aef\u8fd0\u8425C\u7aef\u7684\u5355\u5e97\u7a81\u7834\u548c\u533a\u57df\u8425\u9500\u7a81\u7834\u4e3a\u5176\u91cd\u8981\u7279\u5f81\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech\uff1a\u4ece\u7cbe\u7ec6\u5316\u8425\u9500\u5230\u8425\u9500\u7a81\u7834<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech1.0\u4ef7\u503c\u7684\u6838\u5fc3\u662f\u7cbe\u51c6\u3001\u7cbe\u7ec6\u3002\u7cbe\u51c6\u4e0e\u7cbe\u7ec6\u5e26\u6765\u4e24\u4e2a\u8425\u9500\u7ed3\u679c\uff1a\u7b2c\u4e00\uff0c\u8425\u9500\u6548\u7387\u63d0\u5347\uff1b\u7b2c\u4e8c\uff0c\u7528\u6237\u7ec8\u751f\u4ef7\u503c\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u4f20\u7edf\u8425\u9500\u4f53\u7cfb\u867d\u7136\u4e5f\u5f3a\u8c03\u7528\u6237\u7ec8\u751f\u4ef7\u503c\uff0c\u4f46\u96be\u4ee5\u91cf\u5316\u3002MarTech1.0\u901a\u8fc7\u6280\u672f\u624b\u6bb5\uff0c\u5b9e\u73b0\u4e86\u7528\u6237\u7684\u9636\u6bb5\u6027\u8f6c\u5316\uff0c\u8fd9\u662f\u7528\u6237\u7ec8\u751f\u4ef7\u503c\u7684\u6280\u672f\u6027\u4fdd\u969c\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u4f46\u6b63\u5982\u6709\u7684\u8425\u9500\u4e13\u5bb6\u6240\u8bc4\u8bba\uff0c\u5982\u679c\u8425\u9500\u6570\u5b57\u6b62\u6b65\u4e8e\u6b64\uff0c\u5219\u8fd9\u6837\u6570\u5b57\u5316\u662f\u201c\u4e00\u6761\u8c6a\u534e\u7684\u6b7b\u8def\u201d\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u8425\u9500\u6570\u5b57\u5316\u9762\u4e34\u7684\u73af\u5883\u4e0e\u96f6\u552e\u6570\u5b57\u5316\u4e0d\u540c\uff0c\u6709\u4ee5\u4e0b\u7279\u5f81\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">1\u3001B\u7aef\u548cC\u7aef\u5728\u7ebf\u5316\u7387\u4f4e\u3002\u6709\u4eba\u8bf4\uff0c\u53ea\u6709\u5728\u7ebf\u7684\u6570\u5b57\u5316\u624d\u662f\u6570\u5b57\u5316\uff0c\u8fd9\u662f\u9488\u5bf9\u7535\u5546\u5e73\u53f0\u548c\u65b0\u96f6\u552e\u201c\u5b9a\u5236\u201c\u7684\u6570\u5b57\u5316\u6982\u5ff5\u3002\u7279\u522b\u662f\u5feb\u6d88\u54c1\uff0c\u5355\u54c1\u4ef7\u503c\u4f4e\uff0c\u5728\u7ebf\u4ea4\u6613\u5f88\u96be\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">2\u3001\u5168\u94fe\u8def\u6570\u5b57\u5316\u5c06\u9010\u6b65\u6210\u4e3a\u53ef\u80fd\u30022020\u5e74\u54c1\u724c\u5546\u6570\u5b57\u5316\u7684\u7ecf\u5178\u6848\u4f8b\uff0c\u6211\u63a8\u8350\u90d1\u5dde\u592a\u53e4\u53ef\u80fd\u7684\u5168\u94fe\u8def\u53ef\u89c6\u6570\u5b57\u5316\uff0c\u5df2\u7ecf\u5b9e\u73b0\u4e86\uff1a\u7b2c\u4e00\uff0c\u5168\u94fe\u8def\u6570\u5b57\u5316B2B2C\uff1b\u7b2c\u4e8c\uff0c\u751f\u4ea7\u3001\u5206\u9500\u3001\u914d\u9001\u3001\u63a8\u5e7f\u5168\u57df\u6570\u5b57\u5316\u6570\u5b57\uff1b\u7b2c\u4e09\uff0c\u53ef\u89c6\u6570\u5b57\u5316\uff1b<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5728\u6b64\u73af\u5883\u4e0b\uff0c\u8425\u9500\u6570\u5b57\u5316\u7684\u6838\u5fc3\u4e0d\u662f\u7cbe\u51c6\u3001\u7cbe\u7ec6\uff0c\u800c\u662f\u901a\u8fc7\u6570\u5b57\u5316\u83b7\u5f97\u8425\u9500\u7a81\u7834\u3002\u5148\u662f\u5355\u5e97\u7a81\u7834\uff0c\u5f53\u5355\u5e97\u7a81\u7834\u5f62\u6210\u5bc6\u5ea6\u65f6\uff0c\u5c31\u5f62\u6210\u4e86\u533a\u57df\u7a81\u7834\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" data-cropselx1=\"0\" data-cropselx2=\"546\" data-cropsely1=\"0\" data-cropsely2=\"307\" data-ratio=\"0.5625\" src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135515.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"width: 546px;height: 307px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5bf9\u4e8e\u5df2\u7ecf\u5b9e\u73b0\u5168\u9762\u6e20\u9053\u8986\u76d6\u7684\u5927\u5355\u54c1\uff0c\u4e5f\u8bb8MarTech1.0\u5e26\u6765\u7684\u6548\u7387\u63d0\u5347\u5c31\u591f\u4e86\u3002\u4f46\u5bf9\u4e8e\u5927\u91cf\u4e2d\u5c0f\u54c1\u724c\uff0c\u4ee5\u53ca\u5927\u54c1\u724c\u7684\u65b0\u4ea7\u54c1\uff0c\u66f4\u9700\u8981\u7684\u662f\u501f\u52a9\u4e92\u8054\u7f51\u6280\u672f\u5b9e\u73b0\u8425\u9500\u7a81\u7834\u3002MarTech2.0\u5c31\u662f\u5b8c\u6210\u8425\u9500\u7a81\u7834\u7684\u6280\u672f\u5de5\u5177\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech2.0\u8425\u9500\u7a81\u7834\uff1aBC\u5173\u8054<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech2.0\u7528\u4e8e\u8425\u9500\u7a81\u7834\u6709\u4e24\u5927\u524d\u63d0\uff1a\u4e00\u662fBC\u5173\u8054\u6570\u5b57\uff1b\u4e8c\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u5168\u9762\u878d\u5408\uff0c\u4f20\u7edf\u8425\u9500\u4e0e\u4e92\u8054\u7f51\u6ca1\u6709\u8fb9\u754c\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">BC\u5173\u8054\u6570\u5b57\uff0c\u8fd9\u662fBC\u4e00\u4f53\u5316\u7684\u4e00\u4e2a\u91cd\u8981\u7279\u5f81\u3002\u6709\u591a\u79cd\u6280\u672f\u8def\u5f84\u53ef\u4ee5\u5b9e\u73b0BC\u6570\u5b57\u5173\u8054\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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justify\">MarTech1.0\u662f\u6d89\u53ca\u7f51\u7edc\u5355\u4e00\u7ef4\u5ea6\uff0c\u5728\u793e\u7fa4\u7ef4\u5ea6\u6709\u6d89\u53ca\uff0c\u4ee5\u6570\u5b57\u63a8\u52a8\u6280\u672f\u3002MarTech2.0\u5219\u5ef6\u4f38\u5230\u4e09\u5ea6\u7a7a\u95f4\uff08\u7ebf\u4e0b\u3001\u793e\u7fa4\u3001\u7f51\u7edc\uff09\uff0c\u65e2\u901a\u8fc7\u8425\u9500\u7a81\u7834\u63a8\u52a8\u6570\u5b57\u5316\uff0c\u4e5f\u901a\u8fc7\u6570\u5b57\u5316\u63a8\u52a8\u8425\u9500\uff0c\u662f\u4e92\u8054\u7f51\u4e0e\u4f20\u7edf\u8425\u9500\u7684\u5168\u9762\u878d\u5408\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5728MarTech1.0\u903b\u8f91\u91cc\uff0c\u524d\u53f0\u5f62\u6210\u89e6\u70b9\uff0c\u4e2d\u53f0\u901a\u8fc7MarTech\u6280\u672f\u5b8c\u6210\u8425\u9500\u81ea\u52a8\u5316\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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src=\"https:\/\/res.httoutiao.com\/wechat_tuwen\/94\/2021-01-11\/a2021011115135617.png\" data-type=\"jpeg\" data-w=\"1280\" style=\"width: 546px;height: 307px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5343\u5e97\u5343\u7b56\uff0c\u5305\u542b\u4e09\u5757\u5185\u5bb9\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">1\u30012B\u7684\u7cbe\u51c6\u3001\u7cbe\u7ec6\u7ba1\u7406\u3002\u4e0e2C\u7684\u7cbe\u7ec6\u4ee5\u5728\u7ebf\u65b9\u5f0f\u5b8c\u6210\u4e0d\u540c\uff0c2B\u7684\u7cbe\u7ec6\u4ee5\u5728\u7ebf\u5f62\u6210\u63d0\u4f9b\u7ed9\u4e00\u7ebf\u4e1a\u52a1\u5458\uff0c\u4ee5\u7ebf\u4e0b\u7684\u5f62\u5f0f\u5b8c\u6210\u3002\u5305\u62ec\u4e0b\u5217\u5185\u5bb9\uff1a\u7b2c\u4e00\uff0cB\u7aef\u753b\u50cf\u4e0e\u4ef7\u503c\u5206\u6790\uff0c\u6bd4\u5982\u6709\u7684B 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justify\">2B\u30012C\u662f\u5355\u4e00\u5bf9\u8c61\u7684\u6570\u5b57\u5316\uff0c\u5b8c\u5168\u53ef\u4ee5\u6309\u7167MarTech1.0\u7684\u8425\u9500\u81ea\u52a8\u5316\u903b\u8f91\uff0c\u4ee5\u7b97\u6cd5\u5f62\u5f0f\uff0c\u5728\u7ebf\u4e0a\u81ea\u52a8\u5206\u53d1\u3002\u8fd9\u662fMarTech.0\u64c5\u957f\u7684\u6a21\u5f0f\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u540c\u65f6\uff0cBC\u5173\u8054\u7684\u6570\u5b57\u5316\uff0c\u4e0d\u518d\u662f\u5355\u4e00\u5bf9\u8c61\uff0c\u4e0d\u518d\u53ea\u662f\u7ebf\u4e0a\u884c\u4e3a\uff0c\u201c\u5343\u5e97\u5343\u7b56\u201d\u6bd4\u201c\u5343\u4eba\u5343\u9762\u201d\u66f4\u590d\u6742\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech2.0\uff1a\u4e1a\u52a1\u5458\u6570\u5b57\u5316\u7684\u53cc\u91cd\u89d2\u8272<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech1.0\u662f\u7eaf\u7ebf\u4e0a\u7684\u8425\u9500\u81ea\u52a8\u5316\uff0c\u4e0e\u4f20\u7edf\u8425\u9500\u65e0\u5173\u3002MarTech2.0\u7684\u8425\u9500\u7a81\u7834\uff0c\u5fc5\u987b\u4e0e\u4f20\u7edf\u6e20\u9053\u914d\u5408\uff0c\u8fd9\u662fMarTech2.0\u7684B2B2C\u7684\u94fe\u8def\u7279\u70b9\u51b3\u5b9a\u7684\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u524d\u9762\u8bb2\u8fc7\uff0cMarTech1.0\u7684\u7279\u70b9\u662f\u81ea\u52a8\u5316\uff0c\u901a\u8fc7\u7b97\u6cd5\u81ea\u52a8\u5206\u53d1\u7ed9C\u7aef\u3002\u4f46\u5bf9\u4e8e\u51b3\u5b9a\u8005\u548c\u7ba1\u7406\u8005\u6765\u8bf4\uff0c\u8981\u4e86\u89e3\u7cfb\u7edf\u603b\u4f53\u60c5\u51b5\uff0c\u4e5f\u9700\u8981\u53ef\u89c6\u5316\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">MarTech2.0\u662f\u7ebf\u4e0b\u4e0e\u7ebf\u4e0a\u7684\u878d\u5408\uff0c\u56e0\u6b64\uff0c\u4e00\u7ebf\u4e1a\u52a1\u5458\u627f\u62c5\u7ebf\u4e0b\u4e0e\u7ebf\u4e0a\u4e24\u79cd\u89d2\u8272\uff0c\u800c\u4e14\u7ebf\u4e0b\u89d2\u8272\u7684\u6548\u7387\uff0c\u540c\u6837\u53ef\u4ee5\u53cd\u6620\u5728\u7ebf\u4e0a\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5728MarTech2.0\u73af\u5883\u4e0b\uff0c\u4e1a\u52a1\u5458\u6709\u4e24\u4e2a\u5206\u88c2\u7684\u89d2\u8272\uff1a\u65e2\u662f\u56f0\u5728\u7b97\u6cd5\u4e2d\u7684\u201c\u9a91\u624b\u201d\uff0c\u4e5f\u662f\u6570\u5b57\u5316\u7684\u201c\u5206\u6790\u5e08\u201d\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><img decoding=\"async\" data-cropselx1=\"0\" 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justify\">\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\uff0c\u4ee3\u7406\u5546\u3001\u7ec8\u7aef\u53ca\u7528\u6237\u6570\u636e\u4e5f\u4ee5\u53ef\u89c6\u5316\u7684\u65b9\u5f0f\u5448\u73b0\u5728\u4e1a\u52a1\u5458\u9762\u524d\uff0c\u4e1a\u52a1\u5458\u4e5f\u53ef\u4ee5\u662f\u4e2a\u201c\u6570\u636e\u5206\u6790\u5e08\u201d\uff0c\u53ca\u65f6\u8c03\u6574\u7ebf\u4e0a\u7ebf\u4e0b\u7b56\u7565\uff0c\u4e5f\u4e3a\u6548\u7387\u63d0\u5347\u63d0\u4f9b\u4e86\u7a7a\u95f4\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\"><strong>MarTech2.0\uff1a\u73ed\u957f\u6307\u6325\u7684\u6218\u4e89<\/strong><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5343\u5e97\u5343\u7b56\u662fMarTech2.0\u7684\u57fa\u7840\u903b\u8f91\uff0c\u4ee5\u5355\u5e97\u4e3a\u57fa\u672c\u5546\u4e1a\u5355\u5143\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u8425\u9500\u7a81\u7834\u6709\u5355\u5e97\u7a81\u7834\u3001\u5c0f\u533a\u57df\u7a81\u7834\u3001\u5927\u533a\u57df\u7a81\u7834\u3001\u5168\u56fd\u6027\u7a81\u7834\u3002\u524d\u63d0\u662f\u89e3\u51b3\u4e86\u5355\u5e97\u7a81\u7834\u95ee\u9898\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u5355\u5e97\u5f62\u6210\u5bc6\u5ea6\uff0c\u5c31\u6784\u6210\u4e86\u5c0f\u533a\u57df\u7a81\u7834\uff1b\u5c0f\u533a\u57df\u7a81\u7834\u8fde\u7247\uff0c\u5c31\u662f\u5927\u533a\u57df\u7a81\u7834\uff1b\u5927\u533a\u57df\u8fde\u7247\uff0c\u5c31\u662f\u5168\u56fd\u6027\u7a81\u7834\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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data-w=\"1280\" style=\"margin-top: 16px;margin-bottom: 16px;line-height: 32px;font-size: 18px;letter-spacing: 1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u73ed\u957f\u6307\u6325\u7684\u6218\u4e89\u6709\u4e24\u5927\u57fa\u672c\u8981\u6c42\uff1a<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">\u7b2c\u4e00\u6761\uff1a\u53ef\u89c6\u5316\u5168\u94fe\u8def\u6570\u636e\u5206\u6790<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: justify\">1\u3001\u524d\u53f0\u7684\u73ed\u957f\u662f\u6570\u636e\u5206\u6790\u5e08\uff0c\u6839\u636e\u6570\u636e\u8c03\u52a8\u4e2d\u53f0\u8d44\u6e90\uff0c\u5b9e\u73b0\u5355\u5e97\u6216\u533a\u57df\u7a81\u7834\u3002<\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px;text-align: 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