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2019\u5e74\u6296\u97f3\u6210\u4e3a\u592e\u89c6\u6625\u665a\u7684\u72ec\u5bb6\u793e\u4ea4\u5a92\u4f53\u4f20\u64ad\u5e73\u53f0\u3002\u5171\u540c\u53d1\u8d77\u201c\u5e78\u798f\u53c8\u4e00\u5e74\u201d\u4e3b\u9898\u6d3b\u52a8\uff0c\u6b64\u6b21\u6296\u97f3\u501f\u52bf\u6625\u665a\u5171\u6709\u4e0a\u4ebf\u7528\u6237\u53c2\u4e0e\u96c6\u97f3\u7b26\u6d3b\u52a8\uff0c\u53c2\u4e0e\u62cd\u6444\u4eba\u6570337\u4e07\uff0c\u89c6\u9891\u64ad\u653e\u91cf\u603b\u91cf247.8\u4ebf\u6b21\u3002<\/p>\n

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\u65e0\u8bba\u662f\u652f\u4ed8\u8fd8\u662f\u7ea2\u5305\uff0c\u6296\u97f3\u6700\u7ec8\u83b7\u76ca\u7684\u8fd8\u662f\u7535\u5546\u3002\u652f\u4ed8\u94fe\u6761\u6253\u901a\u540e\uff0c\u62e5\u67096\u4ebf\u65e5\u6d3b\u7684\u6296\u97f3\uff0c\u624d\u80fd\u5c06\u7535\u5546\u5927\u697c\u642d\u5efa\u8d77\u6765\u3002\u800c\u6296\u97f3\u4e4b\u6240\u4ee5\u6025\u4e8e\u652f\u4ed8\uff0c\u662f\u56e0\u4e3a\u81ea\u6296\u97f3\u7535\u5546\u90e8\u95e8\u6210\u7acb\u540e\uff0c\u57282020\u5e74\u5b9a\u4e0b\u7684GMV\u76ee\u6807\u662f2000\u4ebf\u5143\uff0c\u5f7c\u65f6\u5feb\u624b\u7684\u76ee\u6807\u4e3a2500\u4ebf\u5143\u3002\u622a\u81f3\u53bb\u5e7410\u6708\uff0c\u5feb\u624b\u5df2\u7ecf\u8fbe\u52302041\u4ebf\u5143\uff0c\u800c\u6296\u97f3\u5219\u843d\u540e\u4e8e\u5feb\u624b\u3002<\/p>\n

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\u603b\u91d1\u989d\u6bd4\u6296\u97f3\u4ec5\u591a\u51fa1\u4e2a\u4ebf\uff0c\u4e14\u540c\u65f6\u5408\u4f5c10\u5bb6\u7701\u7ea7\u536b\u89c6\u6625\u665a\uff0c\u8fd9\u4e00\u7cfb\u5217\u64cd\u4f5c\u8ba9\u4e24\u5bb6\u7684\u706b\u836f\u5473\u66f4\u6d53\u4e86\u3002\u540c\u4e00\u4e2a\u8d5b\u9053\u7684\u5feb\u624b\uff0c\u5728\u7535\u5546\u65b9\u9762\u9886\u5148\u4e8e\u6296\u97f3\uff0c\u6240\u4ee5\u5feb\u624b\u4eca\u5e74\u7684\u6625\u8282\u8425\u9500\u81ea\u7136\u4e0d\u80fd\u79bb\u5f00\u7535\u5546\u3002<\/p>\n

\u53bb\u5e74\u5feb\u624b\u501f\u52a9\u592e\u89c6\u6625\u665a\u72ec\u5bb6\u4e92\u52a8\u5408\u4f5c\u4f19\u4f34\u7684\u4f18\u52bf\uff0c\u5b9e\u73b0\u4e86\u5168\u7403\u89c2\u4f17\u53c2\u4e0e\u7ea2\u5305\u4e92\u52a8\u7d2f\u8ba1\u6b21\u6570\u8fbe\u5230639\u4ebf\uff0c\u5feb\u624b\u6625\u665a\u76f4\u64ad\u95f4\u7d2f\u8ba1\u89c2\u770b\u4eba\u6b217.8\u4ebf\u3002\u51ed\u501f\u6625\u665a\u5de8\u5927\u7684\u5168\u7403\u5f71\u54cd\u529b\uff0cDAU\u501f\u52bf\u8fbe\u52303\u4ebf\u3002<\/p>\n

\u4ece\u5feb\u624b\u7684\u62db\u80a1\u4e66\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u57fa\u4e8e\u5e73<\/a>\u53f0\u7ebf\u4e0a\u8425\u9500\u670d\u52a1\u3001\u76f4\u64ad\u4ee5\u53ca\u7535\u5546\u7b49\u4e1a\u52a1\u7684\u589e\u957f\uff0c\u5728\u6536\u5165\u4e0a\uff0c\u7b2c\u4e09\u5b63\u5ea6\u5feb\u624b\u5355\u5b63\u6536\u5165\u9ad8\u8fbe154\u4ebf\u5143\uff0c\u76f8\u5f53\u4e8e2020\u5e74\u4e0a\u534a\u5e74\u6536\u5165\u768460.7%\u3002\u5176\u4e2d\uff0c\u4ece\u589e\u901f\u4e0a\u6765\u770b\uff0c\u7ebf\u4e0a\u8425\u9500\u670d\u52a1\u6536\u5165\u5360\u603b\u6536\u5165\u4efd\u989d\u589e\u957f\u6700\u5feb\uff0c2020\u5e74\u524d\u4e09\u5b63\u5ea6\u4e3a32.3%\uff0c\u800c\u8be5\u9879\u6570\u636e\u57282017\u5e74\u30012018\u5e74\u30012019\u5e74\u5206\u522b\u4e3a4.7%\u30018.2%\u300119.0%\u3002<\/p>\n

\u76f4\u64ad\u53ca\u7535\u5546\u6210\u4e3a\u4e86\u5feb\u624b\u8425\u6536\u7684\u4e3b\u8981\u6765\u6e90\uff0c\u5f7c\u65f6\u501f\u52a9\u6625\u8282\u8425\u9500\u7684\u5951\u673a\u5de9\u56fa\u7528\u6237\u5bf9\u76f4\u64ad\u7684\u7c98\u6027\uff0c\u6216\u8bb8\u662f\u5feb\u624b\u6b64\u6b21\u6625\u8282\u8425\u9500\u7684\u6700\u5927\u843d\u811a\u70b9\u3002\u540c\u65f6\uff0c\u62c9\u957f\u65f6\u95f4\u7ebf\uff0c\u9080\u8bf7\u660e\u661f\u52a9\u9635\u9020\u52bf\uff0c\u5bf9\u521a\u521a\u4e0a\u5e02\u7684\u5feb\u624b\u4e5f\u6709\u5229\u597d\u5f71\u54cd\u3002<\/p>\n

\u56e2\u961f\u4f5c\u6218\u7684\u767e\u5ea6\u77e9\u9635<\/strong><\/p>\n

\u767e\u5ea6\u4eca\u5e74\u7684\u597d\u8fd0\u4e2d\u56fd\u5e74\u6d3b\u52a8\uff0c\u672c\u8d28\u4e0a\u662f\u4e3a\u767e\u5ea6\u5404\u5e73\u53f0\u5bfc\u6d41\u3002<\/p>\n

2019\u5e74\u767e\u5ea6\u51a0\u540d\u592e\u89c6\u6625\u665a\uff0c\u5728\u9664\u5915\u591c\u5f53\u665a\uff0c\u767e\u5ea6\u65d7\u4e0b\u767e\u5ea6App\u3001\u597d\u770b\u89c6\u9891\u3001\u5168\u6c11\u5c0f\u89c6\u9891\u3001\u7b49\u5171\u670916\u4e2aApp\u4ea7\u54c1\u3001110\u591a\u79cd\u573a\u666f\u5171\u540c\u53c2\u4e0e\u7ea2\u5305\u6d3b\u52a8\u3002\u901a\u8fc7APP\u77e9\u9635\u4ea7\u54c1\u5168\u9762\u53c2\u4e0e\uff0c\u8986\u76d6\u66f4\u591a\u4eba\u7fa4\u3002\u636e\u7edf\u8ba1\uff0c\u592e\u89c6\u6625\u665a\u8ba9\u767e\u5ea6APP\u7684\u65e5\u6d3b\u7ffb\u500d\uff0c\u4ece1.6\u4ebf\u76f4\u63a5\u51b2\u51fb\u4e863\u4ebf\u5173\u53e3\u3002\u5168\u7403\u89c2\u4f17\u53c2\u4e0e\u767e\u5ea6APP\u4e92\u52a8\u6b21\u6570\u9ad8\u8fbe208\u4ebf\u6b21\uff0c\u4eba\u574714.8\u6b21\uff0c\u5e73\u5747\u7528\u6237\u65f6\u957f\uff0c\u589e\u957f\u5230\u4e86\u5c06\u8fd140\u5206\u949f\u3002<\/p>\n

\u65e5\u6d3b\u7ffb\u500d\u7684\u767e\u5ea6\u5728\u5c1d\u5230\u4e86\u751c\u5934\u540e\uff0c\u5c06\u4eca\u5e74\u7684\u5173\u952e\u8bcd\u540c\u6837\u843d\u5728\u4e86\u6574\u5408\u3002<\/p>\n

\u4e0e\u5f80\u5e74\u4e0d\u540c\u7684\u662f\uff0c\u9664\u4e86\u96c6\u5361\u548c\u7ea2\u5305\u6d3b\u52a8\u4e4b\u5916\uff0c\u4eca\u5e74\u8fd8\u52a0\u5165\u4e86\u767e\u5ea6\u7535\u5546\u3001\u767e\u5ea6\u5065\u5eb7\u3001\u767e\u5ea6\u667a\u80fd\u5c0f\u7a0b\u5e8f\u7b49\u591a\u6761\u4e1a\u52a1\u7ebf\uff0c\u6d3b\u52a8\u4ece2\u67081\u65e5\u6301\u7eed\u81f32\u670828\u65e5\u3002<\/p>\n

<\/p>\n

\u60f3\u8981\u987a\u5229\u96c6\u9f50\u597d\u8fd0\u5361\uff0c\u7528\u6237\u9700\u8981\u767b\u5f55\u767e\u5ea6\u65d7\u4e0b\u5ea6\u5c0f\u6ee1\u3001YY\u76f4\u64ad\u3001\u7231\u5947\u827a<\/a>\u767b\u9646\uff0c\u6216\u8005\u6d4f\u89c8\u767e\u5ea6\u65b0\u95fb\u3001\u89c6\u9891\u7b49\u9875\u9762\u4e00\u5b9a\u65f6\u95f4\uff0c\u83b7\u5f97\u62bd\u53d6\u5361\u7247\u673a\u4f1a\u3002<\/p>\n

\u53e6\u4e00\u65b9\u9762\uff0c\u767e\u5ea6\u5229\u7528\u201c\u53cc\u5f15\u64ce\u201d\u548c\u201c\u53cc\u751f\u6001\u201d\u7684\u4f18\u52bf\uff0c\u4e0e\u519c\u592b\u5c71\u6cc9\u3001\u4e2d\u56fd\u94f6\u8054\u3001\u5c48\u81e3\u6c0f\u7b49\u591a\u5bb6\u54c1\u724c\u5c55\u5f00\u6625\u8282\u7ea2\u5305\u6d3b\u52a8\uff0c\u5305\u62ec\u767e\u5ea6app\u3001\u767e\u5ea6\u7f51\u76d8\u3001\u767e\u5ea6\u5730\u56fe\u7b49\u591a\u4e2a\u65d7\u4e0b\u4ea7\u54c1\u5747\u6709\u6d3b\u52a8\u5165\u53e3\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u8bed\u97f3\u641c\u7d22\uff1a\u201c\u54c1\u724c\u540d\u79f0+\u9001\u597d\u8fd0\u201d\uff0c\u5373\u53ef\u83b7\u5f97\u7531\u5408\u4f5c\u4f01\u4e1a\u9001\u51fa\u7684\u597d\u8fd0\u5361\uff0c\u53c2\u4e0e\u5230\u6625\u8282\u7ea2\u5305\u62bd\u5956\u6d3b\u52a8\u4e2d\u3002<\/p>\n

\u7531\u6b64\u770b\u6765\uff0c\u8fd9\u573a\u8425\u9500\u7684\u80cc\u540e\uff0c\u662f\u51c6\u5907\u4e8c\u6b21\u8d74\u6e2f\u4e0a\u5e02\u7684\u767e\u5ea6\u4ea7\u54c1\u77e9\u9635\u7684\u4e00\u6b21\u56e2\u7ed3\u5907\u6218\u3002<\/p>\n

\u767e\u5ea6\u8425\u6536\u7684\u4e3b\u8981\u6765\u6e90\u4e00\u76f4\u4f9d\u9760\u5728\u7ebf\u5e7f\u544a\uff0c\u4f46\u4ece2020\u5e74Q3\u8d22\u62a5\u6765\u770b\uff0c\u767e\u5ea6\u6838\u5fc3\u975e\u5728\u7ebf\u5e7f\u544a\u6536\u5165\u540c\u6bd4\u589e\u957f14%\u3002\u4ece\u6b64\u770b\u6765\uff0c\u767e\u5ea6\u6b63\u5728\u5411\u591a\u5143\u5316\u8425\u6536\u8fc8\u8fdb\uff0c\u767e\u5ea6\u7535\u5546\u3001\u767e\u5ea6\u5065\u5eb7\u3001\u767e\u5ea6\u667a\u80fd\u662f\u767e\u5ea6\u672a\u6765\u53d1\u5c55\u7684\u91cd\u8981\u65b9\u5411\uff0c\u4e09\u4e2a\u70ed\u95e8\u8d5b\u9053\u4e2d\u90fd\u6709\u5be1\u5934\u73a9\u5bb6\uff0c\u867d\u7136\u80cc\u9760\u767e\u5ea6\uff0c\u4f46\u662f\u4ecd\u9700\u6d41\u91cf\u6276\u6301\u3002\u5176\u4e2d\u7535\u5546\u4fbf\u662f\u4e00\u6761\u65b0\u7684\u53d8\u73b0\u6e20\u9053\u3002\u91cd\u56de\u7535\u5546\u8d5b\u9053\u7684\u767e\u5ea6\u7535\u5546\uff0c\u5728\u8fd9\u6b21\u6210\u4e3a\u767e\u5ea6\u6625\u8282\u8425\u9500\u4e2d\u7684\u65b0\u4e1a\u52a1\u7ebf\uff0c\u5f7c\u65f6\u83b7\u53d6\u7684\u7528\u6237\u6d41\u91cf\u5c06\u8ba9\u767e\u5ea6\u7535\u5546\u8fce\u6765\u65b0\u7684\u589e\u957f\u3002<\/p>\n

\u88ab\u53d6\u4ee3\u7684\u62fc\u591a\u591a\uff0c\u4f4e\u8c03\u8fc7\u8282<\/strong><\/p>\n

2015\u5e74\uff0c\u9664\u5915\u5f53\u65e5\u5fae\u4fe1\u7ea2\u5305\u6536\u53d1\u603b\u91cf\u8fbe\u5230 10.1 \u4ebf\u6b21\uff0c\u6625\u665a\u5fae\u4fe1\u6447\u4e00\u6447\u4e92\u52a8\u603b\u91cf\u8fbe\u5230 110 \u4ebf\u6b21\u3002\u5438\u5f15\u4e86\u4f17\u591a\u7528\u6237\u5728\u5fae\u4fe1\u4e2d\u7ed1\u5b9a\u4e86\u94f6\u884c\u5361\uff0c\u5e76\u4e14\u517b\u6210\u4e86\u5fae\u4fe1\u652f\u4ed8\u7684\u4f7f\u7528\u4e60\u60ef\u30022016\u5e74\uff0c\u652f\u4ed8\u5b9d\u7ea2\u5305\uff0c\u798f\u5361\u76f4\u63a5\u5e26\u52a8\u4e86\u652f\u4ed8\u5b9d\u4e0a\u7684\u597d\u53cb\u5173\u7cfb\uff0c\u652f\u4ed8\u5b9d\u8fce\u6765\u7528\u6237\u6fc0\u589e\u3002<\/p>\n

2019\u5e74\uff0c\u767e\u5ea6\u51a0\u540d\u6625\u665a\uff0c\u5e73\u53f0\u4e0b\u8f7d\u91cf\u5267\u589e\u3002\u5728\u9664\u5915\u5f53\u665a\uff0c\u767e\u5ea6 DAU \u51b2\u5230\u4e86 2.4 \u4ebf\uff0c\u6da8\u5e45\u8fbe 67.3%\u30022020\u5e74\uff0c\u5feb\u624b\u5408\u4f5c\u6625\u665a\uff0cApp\u4e0b\u8f7d\u91cf\u5267\u589e\u3002DAU\u8fbe\u5230\u4e863\u4ebf\u3002<\/p>\n

\u800c\u4eca\u5e74\u8fd9\u4e2a\u6d41\u91cf\u7ea2\u5229\u672c\u5e94\u662f\u843d\u5728\u62fc\u591a\u591a\u7684\u3002<\/p>\n

2020\u5e749\u6708\uff0c\u6625\u665a\u5b98\u65b9\u5ba3\u5e03\u548c\u62fc\u591a\u591a\u5408\u4f5c\uff0c\u62fc\u591a\u591a\u526f\u603b\u88c1\u88c1\u4faf\u51ef<\/a>\u7b1b\u8868\u793a\uff0c\u62fc\u591a\u591a\u5c06\u5229\u7528\u6625\u665a\u5f71\u54cd\u529b\uff0c\u7ee7\u7eed\u4e3a\u4e2d\u56fd\u6d88\u8d39\u8005\u521b\u9020\u4ef7\u503c\u3002<\/p>\n

\u901a\u8fc7\u4ee5\u5f80\u4e92\u8054\u7f51\u5927\u5382\u548c\u6625\u665a\u5408\u4f5c\u6765\u770b\uff0c\u6700\u5927\u7684\u83b7\u5229\u662f\u76f4\u63a5\u62c9\u9ad8DAU\u3002\u800c\u5bf9\u4e8e\u7535\u5546\u5e73\u53f0\u62fc\u591a\u591a\u800c\u8a00\uff0c\u62ff\u4e0b\u6625\u665a\u5408\u4f5c\uff0c\u5c31\u662f\u4fdd\u8bc1\u4e86\u6574\u4e2aQ1\u7684\u9500\u552e\u91cf\u3002\u7531\u4e8e\u79cd\u79cd\u539f\u56e0\uff0c\u6625\u665a\u66f4\u6362\u4e86\u5408\u4f5c\u5546\uff0c\u62fc\u591a\u591a\u65b9\u9762\uff0c\u4e0d\u4ec5\u635f\u5931\u4e86\u4e00\u6b21\u9ad8\u6d41\u91cf\u66dd\u5149\u673a\u4f1a\uff0c\u524d\u671f\u7684\u51c6\u5907\u548c\u6295\u5165\u4e5f\u4ed8\u4e4b\u4e1c\u6d41\u4e86\u3002<\/p>\n

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