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1. \u9009\u62e9\u589e\u91cf\u7684\u8d5b\u9053
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<\/section>\n
\u4f20\u7edf\u54c1\u724c\u4e00\u8d2f\u7684\u505a\u6cd5\u662f\u627e\u4e13\u4e1a\u7684agency\u628a\u5404\u79cd\u5de5\u4f5c\u5916\u5305\u51fa\u53bb\uff0c\u6bd4\u5982\uff1a\u627e\u54a8\u8be2\u516c\u53f8\u5236\u5b9a\u6218\u7565\u3001\u627eTP\u8fd0\u8425\u5929\u732b\u5e97\u3001\u627e4A\u516c\u53f8\u7b56\u5212\u8425\u9500\u6d3b\u52a8\u3001\u627eIT\u516c\u53f8\u5f00\u53d1\u6280\u672f\u67b6\u6784\u3001\u793e\u7fa4\u548c\u79c1\u57df\u4e5f\u53ef\u4ee5\u901a\u901a\u4ea4\u7ed9\u522b\u4eba\u6765\u505a\u3002
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<\/section>\n
1. \u90e8\u95e8\u4e4b\u95f4\u5272\u88c2\u4e25\u91cd\uff1a\u4e0d\u4ec5\u7528\u6237\u6570\u636e\u548c\u8fd0\u8425\u6307\u6807\u96be\u4ee5\u6253\u901a\uff0c\u8fd8\u5bb9\u6613\u4ea7\u751f\u5185\u8017\u548c\u5916\u8017\u3002\u5bf9\u4e8e\u56fd\u9645\u54c1\u724c\u6765\u8bf4\uff0c\u5219\u9700\u8981\u82b1\u5927\u529b\u6c14\u8bf4\u670d\u603b\u90e8\u8c03\u914d\u8d44\u6e90\u3002
<\/section>\n
2. \u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u5272\u88c2\u4e25\u91cd\uff1a\u4ee3\u8fd0\u8425\u516c\u53f8\u548c\u96f6\u552e\u4ee3\u7406\u5546\u662f\u7c7b\u4f3c\u7684\u5730\u4f4d\uff0c\u76f4\u63a5\u9694\u65ad\u4e86\u54c1\u724c\u548c\u7528\u6237\u7684\u8054\u7cfb\u3002\u54c1\u724c\u65b9\u83b7\u53d6\u5ba2\u6237\u53cd\u9988\u7684\u901f\u5ea6\u4e5f\u5927\u5927\u5ef6\u8fdf\uff0c\u4e0d\u5229\u4e8e\u4f18\u5316\u8fed\u4ee3\u3002
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<\/section>\n
\u6d77\u91cf\u5236\u4f5c\u6570\u5b57\u5316\u7684\u5185\u5bb9<\/strong><\/section>\n
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\u65e9\u57281999\u5e74\uff0c\u4e00\u4f4d\u8425\u9500\u5947\u624d\u3001\u96c5\u864e\u7684\u8425\u9500\u4e13\u5bb6\u8d5b\u65af.\u9ad8\u6c40\uff08Seth Godin\uff09\u5c31\u8bd5\u56fe\u603b\u7ed3\u8fd9\u80cc\u540e\u7684\u89c4\u5f8b\uff0c\u5e76\u64b0\u5199\u4e86\u300a\u8bb8\u53ef\u8425\u9500\u300b\uff08permission marketing\uff09\u4e00\u4e66\u3002
<\/section>\n
\u6839\u636e\u4ed6\u7684\u7406\u8bba\uff0c\u4f20\u7edf\u8425\u9500\u5c5e\u4e8e\u5e72\u6270\u8425\u9500\uff08interruption marketing\uff09\uff0c\u662f\u5f3a\u8feb\u4eba\u4eec\u628a\u6ce8\u610f\u529b\u8f6c\u79fb\u5230\u5e7f\u544a\u4e0a\uff08\u6bd4\u5982\u7535\u89c6\u8282\u76ee\u63d2\u64ad\u5e7f\u544a\uff09 \u2013\u00a0\u8425\u9500\u7684\u7ade\u4e89\u672c\u8d28\u4e0a\u8fd8\u662f\u7528\u6237\u6ce8\u610f\u529b\u7684\u4e89\u593a\u3002\u5728\u4e92\u8054\u7f51\u4e0d\u53d1\u8fbe\u7684\u65f6\u4ee3\uff0c\u8fd9\u5176\u5b9e\u662f\u5438\u5f15\u4eba\u6ce8\u610f\u529b\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u4f46\u4e92\u8054\u7f51\u5e26\u6765\u7684\u4fe1\u606f\u7206\u70b8\u8ba9\u4eba\u4eec\u7684\u6297\u6027\u8d8a\u6765\u8d8a\u5f3a\uff0c\u4f20\u7edf\u624b\u6bb5\u5f00\u59cb\u5931\u6548\u3002\u65e9\u57282007\u5e74\uff0c\u7edf\u8ba1\u5c31\u663e\u793a\uff1a\u7f8e\u56fd\u4eba\u5e73\u5747\u6bcf\u5e74\u8981\u63a5\u89e6100\u4e07\u6b21\u5e7f\u544a\uff0c\u5373\u6bcf\u59292700\u6b21\u3002
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<\/section>\n
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<\/section>\n
\u505a\u5185\u5bb9\u672c\u8eab\u5c31\u662f\u4e00\u4ef6\u6210\u672c\u9ad8\u3001\u96be\u5ea6\u5927\u7684\u4e8b\uff0c\u65b0\u7269\u79cd\u7a76\u7adf\u662f\u7528\u4ec0\u4e48\u65b9\u5f0f\u6765\u9ad8\u6548\u751f\u4ea7\u5185\u5bb9\u5462?<\/section>\n

\u90a3\u5c31\u8981\u9760\u5927\u91cf\u7684KOL\u6216UGC\uff0c\u628a\u5185\u5bb9\u751f\u4ea7\u201c\u5206\u5305\u201d\u51fa\u53bb\u3002\u6211\u4eec\u53d1\u73b0\uff0c\u4e0d\u5c11\u6d88\u8d39\u54c1\u516c\u53f8\u5df2\u7ecf\u5f00\u59cb\u6784\u5efa\u81ea\u5df1\u7684MCN\uff0c\u6253\u9020\u4eba\u8bbeIP\u3002<\/p>\n

\u6784\u5efa\u5168\u6e20\u9053\u89e6\u70b9<\/strong><\/p>\n

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\u572810\u5e74\u524d\uff0c\u6d88\u8d39\u8005\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u53ef\u80fd\u53ea\u9700\u89815-7\u6b21\u89e6\u8fbe\uff0c\u800c\u4eca\u5929\u6839\u636e\u5b9d\u6d01\u7684\u4f30\u7b97\u5219\u9700\u898130\u6b21\uff0c\u5426\u5219\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u6839\u672c\u6ca1\u6709\u611f\u77e5\u3002<\/p>\n

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\u6240\u4ee5\uff0c\u65b0\u7269\u79cd\u57fa\u672c\u4e0d\u518d\u4f9d\u8d56\u5355\u4e00\u6e20\u9053\u7684\u66dd\u5149\u548c\u8f6c\u5316\uff0c\u800c\u662f\u6784\u5efa\u5f3a\u5927\u7684\u5168\u6e20\u9053\u8fd0\u8425\u80fd\u529b\uff0c\u5e76\u5efa\u7acbDTC\uff08direct to consumer\uff09\u7684\u4f53\u7cfb\u3002<\/p>\n

\u5168\u6e20\u9053\u8425\u9500\u672c\u8d28\u662f\u56f4\u7ed5\u6d88\u8d39\u8005\u751f\u547d\u5468\u671f\u6784\u5efa\u5ba2\u6237\u65c5\u7a0b\uff08customer journey\uff09\uff0c\u662f\u8bbe\u8ba1\u591a\u4e2a\u89e6\u70b9\u4e4b\u95f4\u5982\u4f55\u627f\u63a5\u7ec4\u5408\uff0c\u5728\u5408\u9002\u7684\u573a\u666f\u8ba9\u6d88\u8d39\u8005\u63a5\u53d7\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u8fbe\u52301+1>2\u7684\u6548\u679c\u3002<\/p>\n

<\/section>\n

\u65e9\u57285\u5e74\u524d\uff0c\u9ea6\u80af\u9521\u66fe\u505a\u8fc7\u7814\u7a76\uff0c\u6784\u5efa\u5ba2\u6237\u65c5\u7a0b\u5e26\u6765\u7684\u56de\u62a5\u8fdc\u8fdc\u5927\u4e8e\u8fd0\u8425\u5355\u4e00\u89e6\u70b9\uff0c\u80fd\u591f\u663e\u8457\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u63d0\u5347\u7559\u5b58\u548c\u63a8\u8350\uff0c\u5e76\u4e14\u964d\u4f4e\u6d41\u5931\u7387\u3002<\/p>\n

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\u56fe\u7247\u6765\u6e90\uff1a\u9ea6\u80af\u9521<\/em><\/section>\n

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