{"id":20854,"date":"2021-03-02T09:09:30","date_gmt":"2021-03-02T09:09:30","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=34622"},"modified":"2021-04-17T10:24:01","modified_gmt":"2021-04-17T10:24:01","slug":"%e9%94%80%e9%87%8f%e5%a2%9e%e9%95%bf3%e5%80%8d%e3%80%81%e5%a4%9a%e5%ae%b6%e4%bc%81%e4%b8%9a%e5%8a%a0%e7%a0%81%e8%bf%99%e7%b1%bb%e4%b9%b3%e5%88%b6%e5%93%81%e6%ad%a3%e5%9c%a8%e7%a1%ac","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=20854","title":{"rendered":"\u9500\u91cf\u589e\u957f3\u500d\u3001\u591a\u5bb6\u4f01\u4e1a\u52a0\u7801\u2026\u2026\u8fd9\u7c7b\u4e73\u5236\u54c1\u6b63\u5728\u786c\u6838\u53d1\u5c55\uff01"},"content":{"rendered":"
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\u5976\u916a\u7684\u201c\u786c\u201d\uff0c\u54ea\u6765\u7684\uff1f<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u5b83\u662f\u53bb\u4e86\u6c34\u7684\u56fa\u4f53\u725b\u5976\uff0c\u8425\u517b\u4ef7\u503c\u5f88\u201c\u786c\u201d\u3002\u5b83\u662f\u8fd9\u4e24\u5e74\u5728\u56fd\u5185\u5e02\u573a\u4e2d\u6301\u7eed\u5feb\u901f\u589e\u957f\u7684\u4e73\u5236\u54c1\u54c1\u7c7b\uff0c\u5982\u65e5\u4e4b\u5347\u7684\u53d1\u5c55\u4e5f\u5f88\u201c\u786c\u201d\u3002\u800c\u5f53\u8d8a\u6765\u8d8a\u591a\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\u613f\u610f\u6392\u961f3\u4e2a\u5c0f\u65f6\u53bb\u4e70\u4e00\u676f\u5976\u76d6\u8336\uff0c\u5728\u4f17\u591a\u751c\u9999\u8f6f\u6ed1\u7684\u86cb\u7cd5\u4e2d\u9996\u9009\u4e00\u5757\u829d\u58eb\u86cb\u7cd5\u65f6\uff0c\u5976\u916a\u672a\u6765\u7684\u5e02\u573a\u524d\u666f\u53ef\u8c13\u786c\u6838\uff01<\/p>\n

\u5976\u916a\u7684\u9ec4\u91d1\u65f6\u4ee3\u6b63\u5728\u5f00\u542f<\/span><\/p>\n

\u4e00\u5757\u201c\u5976\u9ec4\u91d1\u201d\u6b63\u5728\u5f00\u542f\u5b83\u7684\u9ec4\u91d1\u65f6\u4ee3\u3002\u968f\u7740\u6d88\u8d39\u5347\u7ea7\u548c\u56fd\u6c11\u996e\u98df\u7ed3\u6784\u66f4\u4e3a\u591a\u5143\u5316\uff0c\u5976\u916a\u6d88\u8d39\u91cf\u6b63\u5728\u8fc5\u901f\u589e\u957f\u3002<\/p>\n

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  • \n

    2012-2019\u5e74\uff0c\u56fd\u5185\u9500\u91cf\u589e\u957f3\u500d<\/p>\n<\/li>\n<\/ul>\n

    <\/section>\n
    \u636e\u6b27\u777f\u6570\u636e\u663e\u793a\uff0c2012\u5e74\u5976\u916a\u56fd\u5185\u603b\u9500\u91cf\u4e3a5.76\u4e07\u5428\uff1b2016\u5e74\u7a81\u783410\u4e07\u5428\uff1b2019\u5e74\u66f4\u662f\u8fbe\u523017.6\u4e07\u5428\uff0c\u8f832012\u5e74\u9500\u91cf\u589e\u957f\u8fd13\u500d\u30022019\u5e74\u96f6\u552e\u7aef\u5976\u916a\u5e02\u573a\u89c4\u6a21\u8fbe\u523065.5\u4ebf\u5143\uff0c\u540c\u6bd4\u589e12%\uff0c\u662f\u4e2d\u56fd\u4e73\u5236\u54c1\u7ec6\u5206\u54c1\u7c7b\u4e2d\u589e\u5e45\u6700\u5927\u7684\u3002<\/section>\n
    2020\u5e74\uff0c\u5976\u916a\u7ebf\u4e0a\u5e02\u573a\u589e\u901f\u5c24\u4e3a\u4eae\u773c\u3002\u963f\u91cc\u6570\u636e\u663e\u793a\uff0c12\u6708\u5976\u916a\u7ebf\u4e0a\u9500\u552e\u989d1.24\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f118%\uff1b\u5b9e\u73b0\u9500\u91cf211\u4e07\u4ef6\uff0c\u540c\u6bd4\u589e\u957f46%\uff1b\u5ba2\u5355\u4ef758.8\u5143\uff0c\u540c\u6bd4\u589e\u957f49%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5929\u732b\u53cc11\u6210\u4ea4\u989d\u7834\u4ebf\uff0c\u540c\u6bd4\u8d85170%\u3002<\/section>\n
    \u963f\u91cc\u6e20\u9053\u5976\u916a\u5168\u7f51\u9500\u552e\u989d\u53ca\u540c\u6bd4\u589e\u901f<\/em><\/section>\n
    \u6765\u6e90\uff1a\u6dd8\u6570\u636e\u3001\u534e\u6cf0\u8bc1\u5238\u7814\u7a76\u6240<\/em><\/section>\n
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    • \n

      \u8fdb\u53e3\u91cf\u5feb\u901f\u589e\u957f<\/p>\n<\/li>\n<\/ul>\n

      <\/section>\n
      \u636e\u4e2d\u56fd\u6d77\u5173\u7edf\u8ba1\uff0c2018\u5e74\u8fdb\u53e3\u5976\u916a10.82\u4e07\u5428\uff0c2019\u5e74\u8fdb\u53e311.49\u4e07\u5428\uff0c\u540c\u6bd4\u589e\u957f6%\u30022020\u5e74\u8fdb\u53e312.93\u4e07\u5428\uff0c\u540c\u6bd4\u589e\u957f12.5%\uff0c\u4e3b\u8981\u6765\u81ea\u65b0\u897f\u5170\uff0856.3%\uff09\u3001\u6b27\u76df\uff0821.3%\uff09\u3001\u6fb3\u5927\u5229\u4e9a\uff0813.9%\uff09\u3001\u7f8e\u56fd\uff085.7%\uff09\u3002\u8fdb\u53e3\u5976\u916a\u7684\u5feb\u901f\u589e\u957f\u4ea6\u53cd\u6620\u51fa\u56fd\u5185\u9700\u6c42\u7684\u589e\u957f\u3002<\/section>\n
      <\/section>\n
      \u4e2d\u56fd\u5976\u916a\u6708\u5ea6\u8fdb\u53e3\u91cf\uff082018-2020\uff09<\/em><\/section>\n

      \u4e73\u4f01\u5feb\u901f\u5e03\u5c40\u3001\u52a0\u7801\u5976\u916a\u5e02\u573a<\/span><\/p>\n

      \u5976\u916a\u5e02\u573a\u4f53\u91cf\u867d\u5c0f\uff0c\u4f46\u662f\u6b63\u5904\u4e8e\u8868\u9762\u98ce\u5e73\u6d6a\u9759\u3001\u5b9e\u5219\u6697\u6d9b\u6c79\u6d8c\u9010\u6e10\u6269\u5927\u7684\u73b0\u72b6\uff0c\u4f0a\u5229\u3001\u8499\u725b\u3001\u5149\u660e\u4e73\u4e1a\u3001\u5999\u53ef\u84dd\u591a\u3001\u718a\u732b\u4e73\u54c1\u3001\u767e\u5409\u798f\u3001\u6052\u5929\u7136\u3001\u83f2\u4ed5\u5170\u7b49\u56fd\u5185\u5916\u54c1\u724c\u5747\u5df2\u52a0\u7801\u5976\u916a\u4e1a\u52a1\u3002<\/p>\n

      \u4ece\u5404\u4f01\u4e1a\u53d1\u5c55\u6765\u770b\uff0c\u56fd\u5916\u4e73\u4f01\u5982\u83f2\u4ed5\u5170\u3001\u6052\u5929\u7136\u7b49\u901a\u8fc7\u4e0d\u65ad\u5e76\u8d2d\u6d77\u5916\u5976\u916a\u4f01\u4e1a\uff0c\u6293\u7d27\u8d44\u6e90\u5e03\u5c40\uff1b\u800c\u56fd\u5185\u9f99\u5934\u4e73\u4f01\u5982\u4f0a\u5229\u3001\u8499\u725b\u3001\u5149\u660e\u4e73\u4e1a\u3001\u4e09\u5143\u7b49\u5bf9\u5976\u916a\u7684\u91cd\u89c6\u4e5f\u5728\u4e0d\u65ad\u52a0\u5f3a\uff0c\u6216\u901a\u8fc7\u6d77\u5916\u5e76\u8d2d\uff0c\u6216\u52a0\u5927\u56fd\u5185\u6295\u8d44\uff0c\u4e3a\u62a2\u6ee9\u5976\u916a\u5e02\u573a\u63d0\u65e9\u5e03\u5c40\u3001\u62db\u5175\u4e70\u9a6c\uff1b\u800c\u4ee5\u5976\u916a\u4e3a\u4e3b\u8981\u4e1a\u52a1\u7684\u4f20\u7edf\u4e73\u4f01\u5982\u5999\u53ef\u84dd\u591a\u3001\u5999\u98de\u3001\u718a\u732b\u4e73\u54c1\u5219\u7ee7\u7eed\u6269\u5927\u4f53\u80fd\uff0c\u5728\u53e3\u5473\u548c\u5305\u88c5\u4e0a\u63a8\u9648\u51fa\u65b0\uff0c\u4ee5\u6269\u5927\u5e02\u573a\u4efd\u989d\u3002<\/section>\n

      <\/p>\n


      <\/section>\n
      \u4f01\u4e1a\u53d1\u5c55\u5976\u916a\u7684\u8868\u73b0\u96c6\u5408<\/em><\/section>\n
      \u6765\u6e90\uff1a\u7f51\u7edc\u4fe1\u606f\uff08\u4e0d\u5b8c\u5168\u7edf\u8ba1\uff09<\/em><\/section>\n
      \u4e8b\u5b9e\u8bc1\u660e\uff0c\u4f17\u4e73\u4f01\u62bc\u6ce8\u5976\u916a\u662f\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002\u636e\u963f\u91cc\u6570\u636e\u663e\u793a\uff0c2020\u5e7412\u6708\uff0c\u4f0a\u5229\u3001\u5999\u53ef\u84dd\u591a\u3001\u767e\u5409\u798f\u7ebf\u4e0a\u9500\u552e\u989d\u5206\u522b\u4e3a1156\u30011266\u30011996\u4e07\u5143\uff0c\u540c\u6bd4\u589e\u957f674%\u300174%\u300145%\u3002<\/section>\n
      \u4ece\u4f01\u4e1a\u4e1a\u7ee9\u770b\uff0c\u5999\u53ef\u84dd\u591a2020\u5e74\u4e1a\u7ee9\u6301\u7eed\u5927\u6da8\uff0c\u9884\u8ba1\u8425\u653627.5-28.5\u4ebf\u5143\uff0c\u51c0\u5229\u5927\u589e\u7ea62\u500d\u3002\u636e\u6089\uff0c\u5176\u5976\u916a\u68d2\u4e1a\u52a1\u4e8e2018\u5e74\u63a8\u51fa\uff0c2020\u5e74\u524d\u4e09\u5b63\u5ea6\u8425\u65368.66\u4ebf\u5143\uff0c\u8425\u6536\u5360\u6bd4\u8fbe46.20%\uff0c\u589e\u957f\u5c24\u4e3a\u4eae\u773c\u3002\u7a76\u5176\u539f\u56e0\u5728\u4e8e\u5927\u5355\u54c1\u5976\u916a\u68d2\u517c\u5177\u8425\u517b\u4e0e\u4f11\u95f2\u7279\u5f81\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u75ab\u60c5\u671f\u95f4\u5c45\u5bb6\u996e\u98df\u9700\u6c42\u3002<\/section>\n
      \u4f0a\u5229\u5728\u534a\u5e74\u62a5\u4e2d\u4e5f\u8868\u793a\uff0c\u5976\u916a\u4e1a\u52a1\u53d1\u5c55\u52bf\u5934\u826f\u597d\u3002\u6b64\u5916\uff0c\u8499\u725b\u4e0eArla\u6253\u9020\u7684\u7231\u6c0f\u6668\u66e6\u54c1\u724c\uff0c\u4e5f\u5b9e\u73b0\u9006\u52bf\u589e\u957f\u3002<\/section>\n
      \u6052\u5929\u71362020\u8d22\u5e74\u4e1a\u7ee9\u62a5\u544a\u663e\u793a\uff0c\u8425\u4e1a\u6536\u5165\u9006\u52bf\u589e\u957f\u8fbe210\u4ebf\u65b0\u897f\u5170\u5143\u3002\u5176\u9996\u5e2d\u6267\u884c\u5b98\u8868\u793a\uff0c\u4f20\u7edf\u7684\u5e72\u916a\u7c7b\u548c\u4e73\u6e05\u86cb\u767d\u7c7b\u4ea7\u54c1\u7684\u8fc5\u731b\u589e\u957f\u4e3a\u4e1a\u52a1\u53d1\u5c55\u63d0\u4f9b\u4e86\u5f3a\u5927\u52a8\u529b\u3002\u6b64\u5916\uff0c\u6052\u5929\u7136\u5b89\u4f73\u4e13\u4e1a\u4e73\u54c1\u4ea7\u54c1\u7cfb\u5217\u5b9e\u73b0\u663e\u8457\u589e\u957f\uff0c\u8986\u76d6\u57ce\u5e02\u6570\u91cf\u5df2\u8fbe350\u4e2a\u3002<\/section>\n

      \u5976\u916a\u4e3a\u4f55\u53d1\u5c55\u8fd9\u4e48\u5feb\uff1f<\/span><\/p>\n

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      • \n

        \u4e30\u5bcc\u7684\u8425\u517b\u4ef7\u503c<\/p>\n<\/li>\n<\/ul>\n

        \u5976\u916a\u81ea\u5e26\u201c\u9ad8\u86cb\u767d\u3001\u5bcc\u8425\u517b\u3001\u5065\u5eb7\u201d\u7684\u5929\u7136\u5c5e\u6027\uff0c\u5176\u86cb\u767d\u8d28\u548c\u9499\u542b\u91cf\u662f\u725b\u5976\u76848-10\u500d\uff0c\u5728\u4f17\u591a\u54c1\u7c7b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u52a0\u4e4b\u56fd\u5185\u6d88\u8d39\u8005\u5bf9\u4e8e\u4e73\u5236\u54c1\u7684\u9700\u6c42\u9010\u6e10\u5411\u77ed\u4fdd\u8d28\u671f\u3001\u96f6\u6dfb\u52a0\u5242\u3001\u9ad8\u8425\u517b\u4ef7\u503c\u7684\u54c1\u7c7b\u8fc7\u6e21\uff0c\u5976\u916a\u51ed\u501f\u5176\u4e30\u5bcc\u7684\u8425\u517b\u548c\u5065\u5eb7\u7684\u5f62\u8c61\uff0c\u8d62\u5f97\u66f4\u591a\u6d88\u8d39\u8005\u7684\u9752\u7750\u3002\u65b0\u51a0\u75ab\u60c5\u4e0b\uff0c2020\u5e74\u5976\u916a\u96f6\u552e\u91cf\u6bd4\u4e0a\u4e00\u5e74\u6709\u5f3a\u52b2\u589e\u957f\uff0c\u8425\u517b\u4ef7\u503c\u662f\u6839\u672c\u652f\u6491\u3002<\/section>\n
        <\/section>\n
        \u6765\u6e90\uff1a\u4e2d\u5546\u4ea7\u4e1a\u7814\u7a76\u9662<\/em><\/section>\n
        \u897f\u9910\u6587\u5316\u7684\u666e\u53ca\u548c\u53d1\u5c55<\/em><\/section>\n
        \u996e\u98df\u5168\u7403\u5316\u7684\u80cc\u666f\u4e0b\uff0c\u201c\u4e2d\u897f\u5408\u74a7\u201d\u6b63\u5728\u6210\u4e3a\u9910\u996e\u884c\u4e1a\u7684\u65b0\u751f\u6001\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u4e5f\u5e26\u52a8\u4e86\u5976\u916a\u7684\u8fc5\u901f\u5d1b\u8d77\u3002<\/section>\n
        \u4ece\u70d8\u7119\u7aef\u770b\uff0cEuromonitor\u6570\u636e\u663e\u793a\uff0c\u8fd110\u5e74\u70d8\u7119\u884c\u4e1a\u5e02\u573a\u89c4\u6a21\u5448\u5feb\u901f\u589e\u957f\u8d8b\u52bf\u3002\u636e\u4f01\u67e5\u67e5\u6570\u636e\u663e\u793a\uff0c\u56fd\u5185\u5728\u4e1a\u5b58\u7eed\u7684\u86cb\u7cd5\u5e97\u548c\u70d8\u7119\u5e97\u7684\u6570\u91cf\u4ece2013\u5e74\u76845.6\u4e07\u5bb6\u589e\u957f\u52302020\u5e7411\u6708\u768425.9\u4e07\u5bb6\uff0c\u5176\u4e2d2018-2020\u5e74\u6bcf\u5e74\u70d8\u7119\u5e97\u6216\u86cb\u7cd5\u5e97\u7684\u6ce8\u518c\u65b0\u589e\u6570\u5747\u8d85\u8fc74\u4e07\u5bb6\uff0c\u4e0d\u65ad\u58ee\u5927\u7684\u5e02\u573a\u6fc0\u53d1\u4e86\u66f4\u591a\u5976\u916a\u7b49\u4e73\u5236\u54c1\u539f\u6599\u7684\u9700\u6c42\u30022020\u5e74\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u52a0\u5feb\u4e86\u70d8\u7119\u3001\u7535\u5546\u7b49\u884c\u4e1a\u7684\u53d1\u5c55\uff0c\u636e\u4eac\u4e1c\u5927\u6570\u636e\u663e\u793a\uff0c\u4e0a\u534a\u5e74\u4eac\u4e1c\u70d8\u7119\u539f\u6599\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8610\u500d\u3002<\/section>\n
        2009-2019\u5e74\u5976\u916a\u4e0b\u6e38\u70d8\u7119\u884c\u4e1a\u5e02\u573a\u589e\u957f\u8d8b\u52bf<\/em><\/section>\n
        \u6570\u636e\u6765\u6e90\uff1aEuromonitor\u3001\u5f00\u6e90\u8bc1\u5238\u7814\u7a76\u6240\u00a0<\/em><\/section>\n
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        \u653f\u7b56\u652f\u6301<\/section>\n
        2018\u5e74\uff0c\u56fd\u52a1\u9662\u529e\u516c\u5385\u5370\u53d1\u4e86\u300a\u5173\u4e8e\u63a8\u8fdb\u5976\u4e1a\u632f\u5174\u4fdd\u969c\u4e73\u54c1\u8d28\u91cf\u5b89\u5168\u7684\u610f\u89c1\u300b\uff0c\u660e\u786e\u652f\u6301\u53d1\u5c55\u5976\u916a\u7b49\u5e72\u4e73\u5236\u54c1\uff0c\u4e3a\u4f18\u5316\u4e73\u5236\u54c1\u7ed3\u6784\u6307\u660e\u4e86\u65b9\u5411\u30022020\u5e74\uff0c\u300a\u98df\u54c1\u5b89\u5168\u56fd\u5bb6\u6807\u51c6\u2014\u2014\u518d\u5236\u5e72\u916a\u548c\u5e72\u916a\u5236\u54c1\u300b\uff08\u5f81\u6c42\u610f\u89c1\u7a3f\uff09\u4e2d\u6700\u53d7\u5173\u6ce8\u7684\u5219\u662f\u5c06\u518d\u5236\u5e72\u916a\u7684\u5e72\u916a\u4f7f\u7528\u6bd4\u4f8b\u8c03\u6574\u4e3a\u5927\u4e8e50%\uff0c\u540c\u65f6\u65b0\u589e\u4e86\u5bf9\u5e72\u916a\u5236\u54c1\u7684\u5b9a\u4e49\u3002<\/section>\n
        \u8fd9\u4e0d\u4ec5\u5bf9\u518d\u5236\u5e72\u916a\u4f01\u4e1a\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\uff0c\u4e5f\u8fdb\u4e00\u6b65\u63d0\u5347\u4e86\u4ea7\u54c1\u54c1\u8d28\u30022020\u5e7412\u6708\uff0c\u5e02\u573a\u76d1\u7ba1\u603b\u5c40\u5370\u53d1\u300a\u4e73\u5236\u54c1\u8d28\u91cf\u5b89\u5168\u63d0\u5347\u884c\u52a8\u65b9\u6848\u300b\uff0c\u63d0\u5230\u8981\u7814\u7a76\u4fee\u8ba2\u4e73\u5236\u54c1\u751f\u4ea7\u8bb8\u53ef\u5ba1\u67e5\u7ec6\u5219\uff0c\u9f13\u52b1\u4f01\u4e1a\u4f7f\u7528\u751f\u9c9c\u4e73\u751f\u4ea7\u4e73\u5236\u54c1\uff0c\u5f3a\u5316\u5976\u916a\u7b49\u5e72\u4e73\u5236\u54c1\u7814\u53d1\u3002\u968f\u7740\u5976\u916a\u6276\u6301\u653f\u7b56\u4e0d\u65ad\u51fa\u53f0\uff0c\u6211\u56fd\u5976\u916a\u884c\u4e1a\u52a0\u901f\u53d1\u5c55\u3002<\/section>\n
          \n
        • \n

          \u884c\u4e1a\u53d1\u5c55\u7684\u9700\u8981<\/p>\n<\/li>\n<\/ul>\n

          <\/section>\n
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          <\/section>\n
          \u56fe\u7247\u6765\u6e90\uff1a\u6444\u56fe\u7f51<\/em><\/section>\n
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