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\u800c\u5728\u6700\u65b0\u516c\u5e03\u7684 2021 \u5e74\u534a\u5e74\u8d22\u62a5\u91cc\uff0c\u4e5f\u516c\u793a\u4e86\u5168\u68c9\u65f6\u4ee3\u5728\u4e0d\u540c\u6e20\u9053\u7684\u8425\u6536\u548c\u589e\u957f\u53d8\u5316\u3002\u5176\u4e2d\uff0c\u7ebf\u4e0a\u6e20\u9053\u91cc\uff0c\u5b98\u7f51\u3001\u5c0f\u7a0b\u5e8f\u548c App \u7b49\u81ea\u6709\u5e73\u53f0\u6e20\u9053\u7684\u8425\u6536\u589e\u5e45\u6700\u5feb\uff1a<\/p>\n

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\u201c\u5f53\u4ea7\u54c1\u529b\u3001\u5546\u54c1\u529b\u642d\u5efa\u597d\u540e\uff0c\u4e4b\u540e\u80fd\u771f\u6b63\u627f\u63a5\u597d\u7528\u6237\u7684\u662f\u300c\u7cbe\u7ec6\u5316\u8fd0\u8425\u300d\u80fd\u529b\u3002\u56e0\u6b64\u5168\u68c9\u65f6\u4ee3\u5728\u83b7\u5ba2\u3001\u7559\u5b58\u3001\u8f6c\u5316\u7684\u5404\u4e2a\u8fd0\u8425\u73af\u8282\u4e0a\uff0c\u90fd\u505a\u5230\u4e86\u6df1\u8015\u7ec6\u4f5c\u3002\u201d<\/p>\n

<\/p>\n

\u83b7\u5ba2\uff1a\u5173\u6ce8\u641c\u4e00\u641c\u89e6\u70b9<\/strong><\/section>\n

\u5728\u79c1\u57df\u83b7\u5ba2\u7b56\u7565\u4e0a\uff0c\u5168\u68c9\u65f6\u4ee3\u4e3b\u8981\u653e\u5728\u4e86\u300c\u7ebf\u4e0a\u62c9\u65b0\u300d\u548c\u300c\u7ebf\u4e0b\u5bfc\u8d2d\u5524\u9192\u6fc0\u6d3b\u300d\u4e24\u79cd\u7ef4\u5ea6\u3002<\/p>\n

\u9488\u5bf9\u4e8e\u300c\u7ebf\u4e0a\u62c9\u65b0\u300d\uff0c\u5168\u68c9\u65f6\u4ee3\u53c8\u91c7\u53d6\u4e86\u4ee5\u4e0b\u51e0\u79cd\u65b9\u6cd5\u3002<\/p>\n

\u7b2c\u4e00\uff0c\u5728\u300c\u641c\u4e00\u641c\u300d\u89e6\u70b9\u5c55\u73b0\u65b0\u4eba\u4e13\u4eab\u798f\u5229\u3002<\/p>\n

\u7528\u6237\u53ef\u4ee5\u5728\u300c\u641c\u4e00\u641c\u300d\u4e3b\u52a8\u641c\u7d22\u201c\u5168\u68c9\u65f6\u4ee3\u201d\uff0c\u627e\u5230\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u3001\u89c6\u9891\u53f7\u7b49\u5165\u53e3\u3002<\/p>\n

\u540c\u65f6\u641c\u7d22\u7ed3\u679c\u5c55\u73b0\u4e86\u300c\u65b0\u4eba\u4e13\u5c5e\u798f\u5229\u300d\u2014\u2014\u65b0\u7528\u6237 0.1 \u5143\u9886\u4ef7\u503c 57 \u5143\u7684\u68c9\u54c1\u793c\u5305\u3002<\/p>\n

\u4ee5\u6b64\u4f5c\u4e3a\u201c\u94a9\u5b50\u201d\uff0c\u5feb\u901f\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u4fc3\u6210\u7b2c\u4e00\u6b21\u8d2d\u7269\u4f53\u9a8c\uff0c\u8ba9\u7528\u6237\u5c3d\u5feb\u611f\u53d7\u5230\u54c1\u724c\u7684 Aha Moment\u3002<\/p>\n

<\/p>\n

\u7b2c\u4e8c\uff0c\u5c0f\u7a0b\u5e8f\u9080\u8bf7\u6709\u793c\uff0c\u793e\u7fa4\u8f6c\u53d1\u3002<\/p>\n

\u7528\u6237\u53ef\u4ee5\u5728\u5c0f\u7a0b\u5e8f\u9875\u9762\u9886\u53d6\u4e0d\u540c\u7684\u300c\u9080\u8bf7\u4efb\u52a1\u300d\uff0c\u5728\u89c4\u5b9a\u7684\u65f6\u95f4\u91cc\u5b8c\u6210\u4efb\u52a1\u6240\u9700\u8981\u9080\u8bf7\u7684\u4eba\u6570\uff08 3\u4eba\/ 5 \u4eba\/ 12 \u4eba\/ 20 \u4eba\/ 30 \u4eba\uff09\uff0c\u5373\u53ef\u83b7\u5f97\u76f8\u5e94\u793c\u54c1\uff0c\u88ab\u9080\u8bf7\u7684\u597d\u53cb\u4e5f\u53ef\u83b7\u5f97\u4ef7\u503c 200 \u5143\u7684\u73b0\u91d1\u793c\u5238\u3002<\/p>\n

\u5c0f\u7a0b\u5e8f\u9875\u9762\u53ef\u4ee5\u8f6c\u53d1\u5230\u5404\u7c7b\u793e\u7fa4\uff0c\u5728\u793e\u7fa4\u505a\u88c2\u53d8\u3002<\/p>\n

<\/p>\n

\u7b2c\u4e09\uff0c\u9650\u65f6 0 \u5143\u8d2d\uff0c\u4f1a\u5458\u793c\u54c1\u514d\u8d39\u9001\u3002<\/p>\n

\u5168\u68c9\u65f6\u4ee3\u4f1a\u5728\u516c\u4f17\u53f7\u4e0a\u53d1\u5e03\u4fe1\u606f\uff0c\u6bd4\u5982\uff0c\u514d\u8d39\u53d1\u9001 10 \u4e07\u4efd\u68c9\u54c1\u793c\u5305\uff0c\u4fc3\u8fdb\u65b0\u7528\u6237\u6ce8\u518c\u4f1a\u5458\u5e76\u4e0b\u5355\u3002<\/p>\n

\u5728\u91c7\u8bbf\u4e2d\uff0c\u590f\u7406\u60f3\u4e5f\u63d0\u5230\u5728\u62c9\u65b0\u4e2d\u9047\u5230\u7684\u96be\u9898\uff0c\u7279\u522b\u662f\u5b89\u5168\u95ee\u9898\u3002<\/p>\n

\u4f8b\u5982\uff0c\u5168\u68c9\u65f6\u4ee3\u7684\u516c\u4f17\u53f7\u4f1a\u7ecf\u5e38\u505a\u4e00\u4e9b\u6bd4\u5982\u201c\u9080\u8bf7\u6709\u793c\u201d\u7684\u62c9\u65b0\u88c2\u53d8\u6d3b\u52a8\uff0c\u4f46 10 \u4e07\u4efd\u7684\u793c\u5305\u5728\u53d1\u653e\u51fa\u53bb\u51e0\u5206\u949f\u540e\u5c31\u6ca1\u4e86\u3002<\/p>\n

\u201c\u8fd9\u663e\u7136\u662f\u4e0d\u6b63\u5e38\u7684\u3002\u4e8e\u662f\u5728\u817e\u8baf\u667a\u6167\u96f6\u552e\u7684\u7275\u7ebf\u4e0b\uff0c\u5168\u68c9\u65f6\u4ee3\u548c\u817e\u8baf\u5b89\u5168\u56e2\u961f\u5bf9\u63a5\uff0c\u5728\u4e4b\u540e\u4e0a\u7ebf\u65b0\u6d3b\u52a8\u524d\uff0c\u5feb\u901f\u4e0a\u7ebf\u4e86\u6574\u4e2a\u98ce\u63a7\u4f53\u7cfb\u3002\u201d<\/p>\n

\u590f\u7406\u60f3\u5206\u6790\uff1a\u201c\u8fd9\u4e2a\u52a8\u4f5c\u505a\u5b8c\u4ee5\u540e\uff0c\u65e0\u8bba\u662f\u5728\u62c9\u65b0\u3001\u88c2\u53d8\u8fd8\u662f\u522b\u7684\u6e38\u620f\u73a9\u6cd5\uff0c\u6211\u4eec\u53ef\u4ee5\u62b5\u6321 10% - 20% \u7684\u98ce\u9669\u7528\u6237\uff0c\u8ba9\u62c9\u65b0\u8fc7\u6765\u7684\u7528\u6237\u90fd\u662f\u771f\u6b63\u7684\u7528\u6237\uff0c\u4ece\u800c\u4fdd\u8bc1\u4e86\u5b89\u5168\u3002\u201d<\/p>\n

\u81f3\u4e8e\u7ebf\u4e0b\u7684\u62c9\u65b0\u65b9\u5f0f\uff0c\u5219\u662f\u4ee5\u5bfc\u8d2d\u4e3a\u89e6\u70b9\uff0c\u5bfc\u5230\u4f01\u4e1a\u5fae\u4fe1\u4e0a\uff0c\u8fdb\u884c\u300c\u5524\u9192\u548c\u6fc0\u6d3b\u300d\u3002\u5177\u4f53\u505a\u6cd5\u4e0a\uff0c\u590f\u7406\u60f3\u63d0\u5230\uff1a<\/p>\n

\u201c\u8fc7\u53bb\u5168\u68c9\u65f6\u4ee3\u6709\u81ea\u5df1\u7684\u201c\u81ea\u8425\u793e\u7fa4\u201d\uff08\u4e2a\u4eba\u5fae\u4fe1\u8fd0\u8425\u7684\u793e\u7fa4\uff09\uff0c\u79ef\u7d2f\u4e86\u5f88\u5927\u4e00\u6279\u7528\u6237\u3002<\/p>\n

\u6240\u4ee5\u6211\u4eec\u505a\u7684\u7b2c\u4e00\u6b65\uff0c\u5c31\u662f\u662f\u628a\u8fc7\u53bb\u5df2\u7ecf\u6c89\u7761\u7684\u4f1a\u5458\uff08\u51e0\u767e\u4e07\u7528\u6237\uff09\uff0c\u901a\u8fc7\u5bfc\u8d2d\u3001\u81ea\u8425\u793e\u7fa4\u8f6c\u5316\u5230\u4f01\u4e1a\u5fae\u4fe1\uff0c\u5bf9\u8fd9\u4e9b\u7528\u6237\u8fdb\u884c\u5524\u9192\u548c\u6fc0\u6d3b\u3002<\/p>\n

\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4e5f\u4f1a\u9488\u5bf9\u5bfc\u8d2d\u505a\u4e00\u4e9b\u6fc0\u52b1\u7684\u624b\u6cd5\u4e0e\u523a\u6fc0\u65b9\u6848\u3002\u201d<\/p>\n

<\/section>\n
\u7559\u5b58\uff1a<\/strong><\/strong><\/section>\n
\u591a\u89e6\u70b9\u9f50\u53d1\u529b\uff0c\u6ce8\u91cd\u5185\u5bb9\u6c89\u6dc0<\/strong><\/strong><\/section>\n

\u7559\u5b58\u9636\u6bb5\uff0c\u5168\u68c9\u65f6\u4ee3\u4f1a\u5728\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u548c\u793e\u7fa4\u89e6\u70b9\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u6df1\u5ea6\u94fe\u63a5\u3002<\/p>\n

\u5728\u516c\u4f17\u53f7\u8fd0\u8425\u4e0a\uff0c\u5168\u68c9\u65f6\u4ee3\u4f1a\u901a\u8fc7\u7cbe\u7ec6\u5316\u300c\u5185\u5bb9\u300d\u548c\u300c\u4e92\u52a8\u798f\u5229\u300d\u7684\u65b9\u5f0f\uff0c\u6765\u8c03\u52a8\u7528\u6237\u7684\u79ef\u6781\u6027\u3002<\/p>\n

\u590f\u7406\u60f3\u544a\u8bc9\u8fd0\u8425\u793e\uff0c\u5168\u68c9\u65f6\u4ee3\u6709\u5f88\u5927\u4e00\u6279\u7528\u6237\u662f\u6bcd\u5a74\u7fa4\u4f53\u3002\u4e3a\u4e86\u6ee1\u8db3\u8fd9\u90e8\u5206\u7528\u6237\u7684\u5185\u5bb9\u9700\u6c42\uff0c\u516c\u4f17\u53f7\u4f1a\u6709\u300c\u5065\u5eb7\u80b2\u513f\u300d\u77e5\u8bc6\u79d1\u666e\u7c7b\u7684\u4e13\u680f\uff0c\u4e5f\u4f1a\u9488\u5bf9\u4e8e\u300c\u5b9d\u5988\u300d\u7fa4\u4f53\uff0c\u501f\u793e\u4ea4\u5e73\u53f0\u7684 UGC \u5185\u5bb9\u8fdb\u884c\u63a8\u8350\uff0c\u4ee5\u6b64\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/p>\n

\u4f8b\u5982\uff0c\u63a8\u6587\u4f1a\u6709\u4e00\u4e9b\u5c0f\u7ea2\u4e66\u535a\u4e3b\u5bf9\u201c\u68c9\u67d4\u5dfe\u201d\u7684\u4f7f\u7528\u4f53\u9a8c\u3001\u597d\u8bc4\u5206\u4eab\u7b49\uff0c\u7531\u6b64\u6765\u8fbe\u5230\u5b9d\u5988\u4eec\u4e92\u76f8\u5206\u4eab\u597d\u7269\u7684\u6548\u679c\u3002<\/p>\n

<\/p>\n

\u5728\u793e\u7fa4\u8fd0\u8425\u4e0a\uff0c\u5168\u68c9\u65f6\u4ee3\u9664\u4e86\u53d1\u653e\u793e\u7fa4\u4e13\u5c5e\u798f\u5229\u3001\u7b7e\u5230\u9001\u79ef\u5206\uff0c\u4ee5\u53ca\u8f6c\u53d1\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u5185\u5bb9\u4ee5\u5916\uff0c\u8fd8\u4f1a\u56f4\u7ed5\u201c\u5065\u5eb7\u7c7b\u201d\u7684\u8bdd\u9898\uff0c\u505a\u4e00\u4e9b\u77e5\u8bc6\u5206\u4eab\u548c\u8bdd\u9898\u4e92\u52a8\u3002<\/p>\n

\u6bd4\u5982\uff0c\u79cb\u51ac\u5b63\u8282\u5feb\u5230\u4e86\uff0c\u5168\u68c9\u65f6\u4ee3\u5c31\u5728\u793e\u7fa4\u5f00\u5c55\u4e86\u201c\u4fdd\u6696\u8863\u95ee\u7b54\u5927\u8d5b\u201d\uff0c\u901a\u8fc7\u7528\u6237\u7b54\u9898\u7684\u65b9\u5f0f\uff0c\u4f20\u64ad\u670d\u9970\u6750\u8d28\u3001\u6e05\u6d17\u65b9\u5f0f\u7b49\u77e5\u8bc6\uff0c\u5e76\u9001\u4e0a\u6d3b\u52a8\u5956\u54c1\u3002\u8fd9\u79cd\u201c\u6709\u6548\u4e92\u52a8\u201d\uff0c\u5bf9\u4e8e\u63d0\u5347\u7528\u6237\u7c98\u6027\u6709\u975e\u5e38\u4e0d\u9519\u7684\u6548\u679c\u3002<\/p>\n

<\/p>\n

\u5728\u5c0f\u7a0b\u5e8f\u8fd0\u8425\u4e0a\uff0c\u5168\u68c9\u65f6\u4ee3\u901a\u8fc7\u6253\u9020\u300c\u5185\u5bb9\u793e\u533a\u300d\uff0c\u6ee1\u8db3\u4e86\u7528\u6237\uff08\u7279\u522b\u662f\u5b9d\u5988\uff09\u5e0c\u671b\u5206\u4eab\u548c\u4ea4\u6d41\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u7528\u6237\u7684\u7559\u5b58\u7387\u3002<\/p>\n

\u5728\u4eca\u5e74\uff0c\u5168\u68c9\u65f6\u4ee3\u5728\u5c0f\u7a0b\u5e8f\u65b0\u4e0a\u7ebf\u4e86\u4e00\u4e2a\u300c\u793e\u533a\u300d\u9875\u9762\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u91cc\u9762\u5206\u4eab\u597d\u7269\u3001\u6bcd\u5a74\u77e5\u8bc6\u3001\u7a7f\u642d\u7b49\u5185\u5bb9\uff0c\u5171\u6709\u201c\u5065\u5eb7\u80b2\u513f\u3001\u201c\u597d\u68c9\u5708\u201d\u3001\u201c\u5973\u4eba\u5708\u201d\u548c\u76f4\u64ad\u56db\u5927\u677f\u5757\u3002<\/p>\n

\u8fd8\u4f1a\u5728\u4e2a\u4eba\u4e2d\u5fc3\u91cc\u8bbe\u7f6e\u76f8\u5173\u6210\u957f\u4efb\u52a1\u8d62\u5f97\u201c\u68c9\u529b\u503c\u201d\uff0c\u6fc0\u52b1\u7528\u6237\u5728\u5185\u5bb9\u793e\u533a\u5206\u4eab\uff0c\u57f9\u517b\u54c1\u724c\u81ea\u5df1\u7684 KOL\u3001KOC\u3002\u00a0<\/p>\n

<\/p>\n

\u8c08\u53ca\u505a\u5185\u5bb9\u793e\u533a\u7684\u76ee\u7684\uff0c\u590f\u7406\u60f3\u8868\u793a\uff1a<\/p>\n

\u201c\u6574\u4e2a\u90e8\u95e8\u9664\u4e86\u627f\u62c5\u751f\u610f\u589e\u957f\u5916\uff0c\u975e\u5e38\u5927\u7684\u6838\u5fc3\u4f7f\u547d\u662f\u4f20\u9012\u54c1\u724c\u7684\u4ef7\u503c\u3001\u7406\u5ff5\u3002\u6211\u4eec\u4f1a\u601d\u8003\u79c1\u57df\u7684\u5b9a\u4f4d\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u7528\u6237\u8981\u6765\u5c0f\u7a0b\u5e8f\u6d88\u8d39\uff0c\u800c\u4e0d\u662f\u7b2c\u4e09\u65b9\u5e73\u53f0\u7684\u7535\u5546\u5e73\u53f0\u3002<\/p>\n

\u6211\u4eec\u56e2\u961f\u5e0c\u671b\u6253\u9020\u4e00\u4e2a\u5177\u6709\u5168\u68c9\u65f6\u4ee3\u7279\u8272\u548c\u884c\u4e1a\u7ade\u4e89\u529b\u7684\u5e73\u53f0\uff0c\u7ed9\u7528\u6237\u6765\u8fd9\u91cc\u8d2d\u4e70\u7684\u7406\u7531\uff0c\u6709\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u57fa\u4e8e\u8fd9\u79cd\u8003\u8651\uff0c\u6211\u4eec\u4eca\u5e74\u4e0a\u7ebf\u4e86\u300c\u5185\u5bb9\u793e\u533a\u300d\u3002\u201d<\/p>\n

\u5728\u7559\u5b58\u73af\u8282\u53e6\u4e00\u4e2a\u91cd\u70b9\u73a9\u6cd5\uff0c\u662f\u5728\u5c0f\u7a0b\u5e8f\u91cc\u5f00\u542f\u4e86\u201c\u79cd\u68c9\u82b1\u201d\u7684\u5c0f\u6e38\u620f\uff0c\u7c7b\u4f3c\u4e8e\u8682\u8681\u68ee\u6797\u201c\u79cd\u6811\u201d\u7684\u73a9\u6cd5\u3002<\/p>\n

\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u5b8c\u6210\u4efb\u52a1\u6362\u53d6\u6c34\u6ef4\u3001\u7ed9\u68c9\u82b1\u6d47\u6c34\uff0c\u6765\u5151\u6362\u68c9\u7b7e\u3001\u9152\u7cbe\u6d88\u6bd2\u7247\u3001\u68c9\u67d4\u5dfe\u7b49\u4ea7\u54c1\u3002\u8fd9\u5c31\u4f7f\u5f97\u7528\u6237\u8981\u6bcf\u5929\u767b\u9646\u5c0f\u7a0b\u5e8f\u8fdb\u884c\u6d47\u6c34\u52a8\u4f5c\uff0c\u65e0\u5f62\u4e4b\u4e2d\u63d0\u5347\u4e86\u7528\u6237\u5bf9\u4e8e\u54c1\u724c\u7684\u7c98\u6027\u3002<\/p>\n

<\/section>\n

\u9664\u4e86\u54c1\u724c\u81ea\u8eab\u5728\u4e0d\u540c\u89e6\u70b9\u7684\u8fd0\u8425\u52a8\u4f5c\u4e4b\u5916\uff0c\u5168\u68c9\u65f6\u4ee3\u4e5f\u501f\u52a9\u4e86\u300c\u73e0\u7391\u3001\u817e\u8baf\u6709\u6570\u300d\u7b49\u5de5\u5177\uff0c\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n

\u6bd4\u5982\uff0c\u817e\u8baf\u73e0\u7391\u63d0\u4f9b\u4e86\u4e24\u4e2a\u91cd\u8981\u7684\u80fd\u529b\uff0c\u4e00\u662f\u53ef\u4ee5\u901a\u8fc7\u6d1e\u5bdf\u7528\u6237\uff0c\u505a\u7528\u6237\u5206\u5c42\u3002<\/p>\n

\u4e8c\u662f\uff0c\u73e0\u7391\u53ef\u4ee5\u544a\u8bc9\u54c1\u724c\u7528\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u89e6\u8fbe\u4e0d\u540c\u7684\u7528\u6237\u3002\u5728\u8fd0\u8425\u8fc7\u7a0b\u4e2d\uff0c\u817e\u8baf\u667a\u6167\u96f6\u552e\u548c\u73e0\u7391\u4e24\u8fb9\u56e2\u961f\u90fd\u6709\u5171\u521b\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u652f\u6301\u3002\u6bd4\u5982\uff0c\u5728\u4ec0\u4e48\u65f6\u95f4\u70b9\u3001\u4ec0\u4e48\u6807\u9898\u3001\u4ec0\u4e48\u6587\u6848\u548c\u5229\u76ca\u70b9\u8bbe\u8ba1\uff0c\u5411\u7528\u6237\u505a\u4f20\u9012\u3002<\/p>\n

\u53e6\u5916\uff0c\u901a\u8fc7\u300c\u73e0\u7391\u300d\u548c\u300c\u817e\u8baf\u6709\u6570\u300d\uff0c\u5f53\u4fe1\u606f\u53d1\u9001\u51fa\u53bb\u540e\uff0c\u53ef\u4ee5\u5b9e\u73b0\u5168\u68c9\u5168\u94fe\u8def\u8ffd\u8e2a\u7528\u6237\u89e6\u8fbe\u548c\u8f6c\u5316\u7684\u6548\u679c\u3002\u5f53\u68c0\u6d4b\u5230\u7528\u6237\u6570\u636e\u540e\uff0c\u53c8\u53ef\u4ee5\u5bf9\u7528\u6237\u505a\u7b2c\u4e8c\u6b21\u3001\u7b2c\u4e09\u6b21\u89e6\u8fbe\u7684\u7cbe\u51c6\u89e6\u8fbe\u3002<\/p>\n

\u8fd9\u4e9b\u5de5\u5177\u90fd\u5e2e\u52a9\u5168\u68c9\u65f6\u4ee3\u66f4\u52a0\u7cbe\u51c6\u5730\u505a\u597d\u7528\u6237\u8fd0\u8425\uff0c\u63d0\u5347\u4e86\u7559\u5b58\u7387\u3002<\/p>\n

<\/p>\n

\u8f6c\u5316\uff1a\u522b\u51fa\u5fc3\u88c1\u5730\u54c1\u724c\u81ea\u64ad<\/strong><\/strong><\/section>\n

\u5728\u79c1\u57df\u751f\u6001\u91cc\uff0c\u5168\u68c9\u65f6\u4ee3\u7684\u8f6c\u5316\u4e3b\u8981\u662f\u9760\u5c0f\u7a0b\u5e8f\u5546\u57ce\u5b8c\u6210\u7684\u3002\u5728\u5c0f\u7a0b\u5e8f\u8fd9\u4e2a\u89e6\u70b9,\u201c\u76f4\u64ad\u201d\u4e5f\u662f\u54c1\u724c\u79c1\u57df\u8fd0\u8425\u7684\u4e00\u4e2a\u91cd\u5927\u4eae\u70b9\u3002<\/p>\n

\u5728\u76f4\u64ad\u8fd0\u8425\u4e0a\uff0c\u5168\u68c9\u65f6\u4ee3\u4e0d\u4ec5\u4f1a\u8fdb\u884c\u4e00\u4e9b\u5e38\u89c4\u64cd\u4f5c\uff0c\u5982\u6bcf\u65e5\u5b9a\u65f6\u76f4\u64ad\uff0c\u5e76\u5728\u793e\u7fa4\u516c\u4f17\u53f7\u8fdb\u884c\u9884\u70ed\u3001\u5f15\u5bfc\u7528\u6237\u9884\u7ea6\u76f4\u64ad\u7b49\uff1b\u5728\u76f4\u64ad\u5185\u5bb9\u4e0a\u4e5f\u6709\u81ea\u5df1\u7684\u5de7\u601d\u3002<\/p>\n

\u6bd4\u5982\uff0c\u53bb\u5e74\uff0c\u5168\u68c9\u65f6\u4ee3\u5c31\u4ee5\u540e\u7aef\u4f9b\u5e94\u94fe\u5de5\u5382\u4e3a\u76f4\u64ad\u573a\u5730\uff0c\u5f00\u8bbe\u4e86\u4e00\u6b21\u201c\u5de5\u5382\u76f4\u64ad\u201d\u3002<\/p>\n

\u4e3a\u4ec0\u4e48\u4f1a\u9009\u62e9\u5728\u5de5\u5382\u8fdb\u884c\u5462\uff1f<\/p>\n

\u4e00\u65b9\u9762\uff0c\u201c\u5de5\u5382\u76f4\u9500\u201d\u5728\u5927\u4f17\u8ba4\u77e5\u91cc\uff0c\u5c31\u662f\u201c\u7269\u7f8e\u4ef7\u5ec9\u201d\u7684\u4f53\u73b0\uff0c\u53ef\u4ee5\u5438\u5f15\u7528\u6237\u524d\u6765\u89c2\u770b\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u662f\u4e3a\u4e86\u5c55\u73b0\u5168\u68c9\u65f6\u4ee3\u4ea7\u54c1\u7684\u201c\u5b89\u5168\u6027\u3001\u4e13\u4e1a\u6027\u201d\u3002<\/p>\n

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\u518d\u6bd4\u5982\uff0c\u75ab\u60c5\u671f\u95f4\uff0c\u4f1a\u6709\u4e0d\u5c11\u7528\u6237\u62c5\u5fc3\u51fa\u884c\u5b89\u5168\u3002<\/p>\n

\u56e0\u6b64\uff0c\u5168\u68c9\u65f6\u4ee3\u7b56\u5212\u4e86\u4e00\u573a\u4ee5\u201c\u5728\u98de\u673a\u4e0a\u5982\u4f55\u505a\u597d\u81ea\u6211\u9632\u62a4\u201d\u4e3a\u9898\u7684\u76f4\u64ad\uff0c\u7ed9\u7528\u6237\u5e26\u6765\u76f8\u5173\u79d1\u666e\u3002<\/p>\n

\u5e76\u5728\u76f4\u64ad\u4e2d\u642d\u914d\u552e\u5356\u5168\u68c9\u65f6\u4ee3\u7684\u76f8\u5173\u7206\u54c1\uff0c\u4f8b\u5982\u4e00\u6b21\u6027\u6d74\u5dfe\u3001\u4e00\u6b21\u6027\u5185\u88e4\u3001\u53e3\u7f69\u3001\u6d88\u6bd2\u6e7f\u5dfe\u7b49\u3002\u76f4\u64ad\u5f53\u5929\uff0c\u5c0f\u7a0b\u5e8f\u603b\u5728\u7ebf\u6b21\u6570 190 \u4e07\uff0c\u5355\u573a GMV \u8fbe\u5230\u4e86 1058 \u4e07\u3002<\/p>\n

\u8f6c\u5316\u5c42\u9762\u4e0a\uff0c\u5168\u68c9\u65f6\u4ee3\u4e5f\u501f\u52a9\u817e\u8baf\u6709\u6570\u3001\u8425\u9500\u4e91\u5de5\u5177\uff0c\u66f4\u52a0\u770b\u6e05\u4e86\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u6bd4\u5982\u54ea\u4e9b\u662f\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u662f\u8c01\uff0c\u60f3\u8981\u4ec0\u4e48\uff0c\u6709\u4ec0\u4e48\u7231\u597d\u3002<\/p>\n

\u8fd9\u4e9b\u5de5\u5177\u7684\u4f7f\u7528\uff0c\u53ef\u4ee5\u6709\u6548\u5e2e\u52a9\u54c1\u724c\u5c06\u4f4e\u4ef7\u503c\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u9ad8\u4ef7\u503c\u7684\u7528\u6237\u3002<\/p>\n

<\/p>\n

<\/p>\n

\u5168\u68c9\u65f6\u4ee3\u79c1\u57df\u642d\u5efa\u80cc\u540e\u7684\u201c\u5feb\u4e0e\u6162\u201d<\/strong><\/p>\n

\u5728\u548c\u8d1f\u8d23\u4eba\u4ea4\u6d41\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8fd0\u8425\u793e\u89c2\u5bdf\u5230\uff0c\u5168\u68c9\u65f6\u4ee3\u79c1\u57df\u642d\u5efa\u80cc\u540e\uff0c\u6709\u7740\u4e00\u79cd\u201c\u5feb\u4e0e\u6162\u201d\u7684\u601d\u8003\u3002<\/p>\n

\u5feb\uff0c\u6307\u7684\u662f\u4f01\u4e1a\u975e\u5e38\u5177\u6709\u524d\u77bb\u6027\uff0c\u5f88\u65e9\u5f00\u59cb\u5e03\u5c40\u79c1\u57df\u3002<\/p>\n

\u65e9\u671f\u9636\u6bb5\uff1a\u300c\u81ea\u4e0a\u800c\u4e0b\u300d\u8fdb\u884c\u7ec4\u7ec7\u67b6\u6784\u8c03\u6574\uff0c\u5728\u5355\u4e00\u89e6\u70b9\u4e0a\u5efa\u7acb\u79c1\u57df\u96cf\u5f62\u3002<\/p>\n

\u5728 2015 \u5e74\uff0c\u5f53\u5e02\u573a\u4e0a\u8fd8\u6ca1\u51fa\u73b0\u201c\u79c1\u57df\u201d\u6982\u5ff5\u7684\u65f6\u5019\uff0c\u5168\u68c9\u65f6\u4ee3\u521b\u59cb\u4eba\u674e\u5efa\u5168\u4ece\u4f01\u4e1a\u5185\u90e8\u5355\u72ec\u6210\u7acb\u4e86\u4e00\u4e2a\u4e8b\u4e1a\u90e8\uff0c\u5f00\u59cb\u5efa\u7acb\u81ea\u5df1\u54c1\u724c\u7684\u72ec\u7acb\u8d44\u4ea7\uff0c\u8fdb\u884c\u201c\u79c1\u57df\u201d\u63a2\u7d22\u3002<\/p>\n

18 \u5e74\uff0c\u817e\u8baf\u9ad8\u7ea7\u526f\u603b\u88c1\u6797\u749f\u9a85 Davis \u66fe\u63d0\u51fa\u4e00\u4e2a\u89c2\u70b9\uff1a\u201c\u667a\u6167\u96f6\u552e\u662f\u4e00\u4e2a CEO \u5de5\u7a0b\u3002\u201d<\/p>\n

\u8a00\u4e0b\u4e4b\u610f\uff0c\u53ea\u6709CEO\u53d1\u8d77\u201c\u79c1\u57df\u53d8\u9769\u201d\uff0c\u624d\u80fd\u505a\u597d\u6574\u4f53\u534f\u8c03\u3002<\/p>\n

\u5982\u679c\u65f6\u95f4\u5f80\u56de\u5012\u9000 5~6 \u5e74\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u54c1\u724c\u548c\u5546\u5bb6\u90fd\u6709\u9b44\u529b\uff0c\u5728\u79c1\u57df\u642d\u5efa\u8fc7\u7a0b\u4e2d\uff0c\u5148\u4ece\u7ec4\u7ec7\u67b6\u6784\u4e0a\u8fdb\u884c\u8c03\u6574\u3002\u8fd9\u79cd\u300c\u81ea\u4e0a\u800c\u4e0b\u300d\u5efa\u7acb\u79c1\u57df\u7684\u601d\u7ef4\uff0c\u5728\u4eca\u5929\u770b\u6765\u65e0\u7591\u662f\u8d85\u524d\u7684\u3002<\/p>\n

\u5728\u65e9\u671f\u9636\u6bb5\uff0c\u5168\u68c9\u65f6\u4ee3\u4e3b\u8981\u5728\u4e2a\u4eba\u5fae\u4fe1\u4e0a\u505a\u793e\u7fa4\u8fd0\u8425\uff0c\u79ef\u7d2f\u4e86\u65e9\u671f\u5927\u91cf\u7684\u4f18\u8d28\u79c1\u57df\u7528\u6237\u3002<\/p>\n

\u79c1\u57df 1.0 \u9636\u6bb5\uff1a\u8fdb\u884c\u201c\u5728\u7ebf\u5316\u201d\u8f6c\u578b\uff0c\u642d\u5efa\u79c1\u57df\u201c\u4e09\u901a\u201d\u6a21\u5f0f\uff0c\u79ef\u7d2f\u79c1\u57df\u57fa\u672c\u76d8\u3002<\/p>\n

\u4ece 2018 \u5e74\u5230 2020 \u5e74\uff0c\u4e24\u5e74\u591a\u7684\u65f6\u95f4\uff0c\u5168\u68c9\u65f6\u4ee3\u901a\u8fc7\u201c\u4e09\u901a\u201d\u6a21\u5f0f\uff0c\u5b8c\u6210\u4e86\u79c1\u57df\u7528\u6237\u7684\u6c89\u6dc0\u3002\u516c\u4f17\u53f7\u89e6\u70b9\u5148\u884c\uff0c\u5c0f\u7a0b\u5e8f\u3001\u4f01\u4e1a\u5fae\u4fe1\u968f\u540e\u6253\u901a\uff0c\u5728\u75ab\u60c5\u671f\u95f4\uff0c\u5b8c\u6210\u4e86\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u878d\u5408\u3002<\/p>\n

\u79c1\u57df 2.0\u9636\u6bb5\uff1a\u75ab\u60c5\u540e\uff0c\u5168\u68c9\u65f6\u4ee3\u201c\u6570\u5b57\u5316\u201d\u8f6c\u578b\uff0c\u8fdb\u5165\u79c1\u57df\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n

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\u201c\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u516c\u53f8\u8054\u5408\u81ea\u5df1\u7684 IT \u7814\u53d1\u90e8\u95e8\uff0c\u7ed3\u5408\u817e\u8baf\u6709\u6570\u3001\u8425\u9500\u7b49\u6570\u5b57\u5316\u5de5\u5177\uff0c\u5728\u7528\u6237\u5206\u5c42\u3001\u6570\u636e\u8ffd\u8e2a\u3001\u8fd0\u8425\u7b49\u65b9\u9762\uff0c\u90fd\u505a\u8fdb\u4e00\u6b65\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n

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