{"id":22671,"date":"2021-11-21T08:52:04","date_gmt":"2021-11-21T08:52:04","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=66842"},"modified":"2022-05-26T18:53:17","modified_gmt":"2022-05-26T18:53:17","slug":"%e4%bc%8a%e5%88%a9%e3%80%81%e8%92%99%e7%89%9b%e8%bf%99%e4%ba%9b%e4%b9%b3%e4%bc%81%ef%bc%8c%e9%83%bd%e6%9c%89%e8%b6%851%e4%ba%bf%e4%b8%ad%e5%9b%bd%e5%9f%8e%e5%b8%82%e5%ae%b6%e5%ba%ad","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=22671","title":{"rendered":"\u4f0a\u5229\u3001\u8499\u725b\u2026\u2026\u8fd9\u4e9b\u4e73\u4f01\uff0c\u90fd\u6709\u8d851\u4ebf\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u9009\u62e9\uff01"},"content":{"rendered":"

\u51ef\u5ea6\u6d88\u8d39\u8005\u6307\u6570\uff08\u5728\u4e2d\u56fd\u96b6\u5c5e\u4e8eCTR\uff09\u6700\u65b0\u62a5\u544a\u663e\u793a\uff0c\u5728\u75ab\u60c5\u9632\u63a7\u5e38\u6001\u5316\u4e0b\uff0c\u4e2d\u56fd\u6d88\u8d39\u8005\u6b63\u5728\u79ef\u6781\u9002\u5e94\u65b0\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u5bf9\u4e8e\u4ed6\u4eec\u4fe1\u4efb\u7684\u9886\u5148\u54c1\u724c\u4e5f\u66f4\u52a0\u9752\u7750\u3002\u00a0<\/span><\/p>\n

\u7814\u7a76\u8868\u660e\uff0c\u622a\u81f32021\u5e7410\u67088\u65e5\uff0c23\u5bb6\u5feb\u901f\u6d88\u8d39\u54c1\uff08FMCG\uff09\u4f01\u4e1a\u5438\u5f15\u5230\u4e0a\u4ebf\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u7684\u8d2d\u4e70\u3002\u4e0e\u4e0a\u4e00\u5e74\u76f8\u6bd4\uff0c\u8fd923\u5bb6\u516c\u53f8\u603b\u4f53\u6d88\u8d39\u5bb6\u5ead\u589e\u52a0\u4e867400\u4e07\u6237\u3002<\/span><\/p>\n

\u201c\u5feb\u901f\u6d88\u8d39\u54c1\u5e02\u573a\u6b63\u5728\u8fdb\u5165\u4e00\u4e2a\u65b0\u7684\u53d1\u5c55\u9636\u6bb5\u3002\u5c3d\u7ba1\u7ade\u4e89\u6fc0\u70c8\uff0c\u4f46\u5934\u90e8\u4f01\u4e1a\u83b7\u53d6\u65b0\u6d88\u8d39\u8005\u7684\u6b65\u4f10\u5e76\u6ca1\u6709\u653e\u6162\u3002\u5927\u591a\u6570\u9886\u5148\u4f01\u4e1a\u901a\u8fc7\u5feb\u901f\u521b\u65b0\u548c\u6269\u5927\u4ea7\u54c1\u7ebf\u63d0\u5347\u81ea\u5df1\u7684\u5730\u4f4d\u3002\u201d<\/span>\u51ef\u5ea6\u6d88\u8d39\u8005\u6307\u6570\u5927\u4e2d\u534e\u533a\u603b\u7ecf\u7406\u865e\u575a\u8ba4\u4e3a\uff0c\u201c\u5f53\u6d88\u8d39\u8005\u62e5\u62b1\u65b0\u7684\u73b0\u5b9e\uff0c\u6539\u53d8\u8d2d\u4e70\u65b9\u5f0f\u7684\u540c\u65f6\uff0c\u5934\u90e8\u4f01\u4e1a\u9700\u8981\u79ef\u6781\u6c42\u53d8\uff0c\u4ece\u800c\u4e0d\u65ad\u5de9\u56fa\u4ed6\u4eec\u7684\u6301\u4e45\u54c1\u724c\u529b\u3002\u201d<\/span><\/p>\n

<\/span>\u65b0\u4e73\u4e1a\u6ce8\u610f\u5230\uff0c\u5728\u8fd923\u5bb6\u5feb\u901f\u6d88\u8d39\u54c1\u4f01\u4e1a\u4e2d\u5305\u62ec\u4e86\u4f0a\u5229\u96c6\u56e2\u3001\u8499\u725b\u96c6\u56e2\u3001\u96c0\u5de2\u96c6\u56e2\u3001\u65fa\u65fa\u96c6\u56e24\u5bb6\u4e73\u5236\u54c1\u751f\u4ea7\u52a0\u5de5\u4f01\u4e1a\u3002<\/span><\/p>\n<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

\u8986\u76d6\u4e0a\u4ebf\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u7684\u5feb\u901f\u6d88\u8d39\u54c1\u4f01\u4e1a<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u636e\u8868\u53ef\u77e5\uff0c\u8d2d\u4e70\u4f0a\u5229<\/span>\u3001<\/span>\u8499\u725b\u4ea7\u54c1\u7684<\/span>\u4e2d\u56fd\u57ce\u5e02<\/span>\u5bb6\u5ead<\/span><\/span>\u6570\u91cf<\/span>\u8d85\u8fc71.7\u4ebf\uff0c\u76f8\u6bd4\u53bb\u5e74\u589e\u957f\u4e863.0%\uff0c\u4e24\u8005\u7684\u5e02\u573a\u6e17\u900f\u7387\u5747\u9ad8\u4e8e91%\uff0c\u9886\u5148\u4e8e\u5927\u90e8\u5206\u5176\u4ed6\u4f01\u4e1a<\/span>\uff1b\u96c0\u5de2\u4f4d\u5c45\u7b2c9\u540d\uff0c\u5438\u5f15\u4e861.41\u4ebf\u4e2a\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u8d2d\u4e70<\/span>\uff0c\u540c\u6bd4\u4e0b\u964d1.5%\uff0c\u5e02\u573a\u6e17\u900f\u7387\u4e3a75.0%\uff1b\u65fa\u65fa\u4f4d\u5c4514\u540d\uff0c\u5438\u5f15\u4e861.24\u4ebf\u4e2a\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u8d2d\u4e70\uff0c\u540c\u6bd4\u589e\u957f4.4%\uff0c\u5e02\u573a\u6e17\u900f\u7387\u4e3a66.0%\u3002<\/span><\/span><\/p>\n<\/p>\n

\n
\n
\n
\n
\n
\n
\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n
\n

01<\/strong><\/p>\n

\u4f0a\u5229\u80a1\u4efd<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/section>\n
\u4eca\u5e74\u524d\u4e09\u5b63\u5ea6\uff0c\u4f0a\u5229\u80a1\u4efd\u5b9e\u73b0\u8425\u4e1a\u6536\u5165\u7ea6846.7\u4ebf\u5143<\/span>\uff08\u5355\u4f4d\uff1a\u4eba\u6c11\u5e01\uff0c\u4e0b\u540c\uff09\uff0c<\/span>\u540c\u6bd4\u589e\u957f15.2%\uff1b\u5b9e\u73b0\u5f52\u5c5e\u4e8e\u4e0a\u5e02\u516c\u53f8\u80a1\u4e1c\u7684\u51c0\u5229\u6da6\u7ea6\u4e3a79.4\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f31.9%\u3002\u4f0a\u5229\u534a\u5e74\u62a5\u900f\u9732\uff0c\u7ec8\u7aef\u5e02\u573a\u5f71\u54cd\u529b\u9ad8\u4f4d\u63d0\u5347\uff0c\u622a\u6b622021\u5e746\u6708\uff0c\u5e38\u6e29\u6db2\u6001\u7c7b\u4e73\u5236\u54c1\u5e02\u573a\u6e17\u900f\u7387\u4e3a85.7%\uff0c\u540c\u6bd4\u63d0\u53471.5\u4e2a\u767e\u5206\u70b9\u3002\u65d7\u4e0b\u77e5\u540d\u54c1\u724c\u201c\u91d1\u5178\u201d\u3001\u201c\u5b89\u6155\u5e0c\u201d\u3001\u201c\u7545\u8f7b\u201d\u3001\u201c\u91d1\u9886\u51a0\u201d\u3001\u201c\u5de7\u4e50\u5179\u201d\u7b49\u91cd\u70b9\u4ea7\u54c1\u9500\u552e\u6536\u5165\u589e\u957f20.7%\uff0c\u589e\u52bf\u5f3a\u52b2\u3002<\/span><\/span><\/section>\n
<\/span><\/section>\n
\n
\n
\n
\n
\n
\n
\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n
\n

02<\/strong><\/p>\n

\u8499\u725b\u4e73\u4e1a<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/section>\n

\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u8499\u725b\u4e73\u4e1a\u8425\u4e1a\u6536\u5165\u4e3a459.1\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f22.3%\uff0c\u5229\u6da6\u4e3a29.5\u4ebf\u5143\u3002\u8499\u725b\u4e73\u4e1a\u5404\u4e1a\u52a1\u677f\u5757\u589e\u901f\u5747\u5927\u5e45\u9886\u5148\uff0c\u5e38\u6e29\u4e1a\u52a1\u83b7\u8fd1\u4e94\u5e74\u6765\u6700\u5feb\u589e\u901f\uff0c\u660e\u661f\u4ea7\u54c1\u7279\u4ed1\u82cf\u589e\u957f\u8fd140%\u3002\u5728\u4f4e\u6e29\u884c\u4e1a\u8f83\u4f4e\u8ff7\u7684\u60c5\u51b5\u4e0b\uff0c\u8499\u725b\u4e73\u4e1a\u540c\u6bd4\u589e\u957f<\/span>7.0%\uff0c\u5e02\u573a\u4efd\u989d\u7ee7\u7eed\u6269\u5927\uff0c\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u540c\u6bd4\u5b9e\u73b034.8%\u7684\u5feb\u901f\u589e\u957f\uff0c\u6bdb\u5229\u7387\u660e\u663e\u63d0\u5347\uff1b\u9c9c\u5976\u4e1a\u52a1\u6536\u5165\u7ffb\u500d\uff0c\u5e02\u573a\u4efd\u989d\u5927\u5e45\u63d0\u5347\uff1b\u5976\u7c89\u4e1a\u52a1\u6536\u5165\u540c\u6bd4\u4e0a\u534711.6%\uff0c\u5976\u916a\u96f6\u552e\u4e0e\u9910\u996e\u6e20\u9053\u53cc\u7ffc\u9f50\u98de\uff0c\u4fdd\u6301\u5e02\u573a\u9886\u5148\u3002<\/span><\/p>\n<\/p>\n

\n
\n
\n
\n
\n
\n
\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n
\n

03<\/strong><\/p>\n

\u96c0\u5de2<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/p>\n<\/p>\n

\u4eca\u5e74\u524d\u4e09\u5b63\u5ea6\uff0c\u96c0\u5de2\u6709\u673a\u589e\u957f\u7387\u8fbe\u52307.6%\uff0c\u5b9e\u9645\u5185\u90e8\u589e\u957f\u7387\u4e3a6.0%\uff1b\u5b9a\u4ef7\u8d21\u732e\u7387\u4e0a\u5347\u81f31.6%\u3002\u603b\u9500\u552e\u989d\u63d0\u9ad82.2%\uff0c\u8fbe\u5230633\u4ebf\u745e\u58eb\u6cd5\u90ce\u3002\u53d1\u8fbe\u5e02\u573a\u7684\u6709\u673a\u589e\u957f\u7387\u8fbe\u52307.1<\/span>%\uff0c\u4e3b\u8981\u57fa\u4e8e\u5b9a\u4ef7\u8d21\u732e\u7387\u7684\u589e\u52a0\u5e26\u6765\u7684\u5b9e\u9645\u5185\u90e8\u589e\u957f\uff1b\u65b0\u5174\u5e02\u573a\u7684\u6709\u673a\u589e\u957f\u7387\u4e3a8.3%\uff0c\u62e5\u6709\u5f3a\u52b2\u7684\u5b9e\u9645\u5185\u90e8\u589e\u957f\u548c\u6b63\u5411\u7684\u5b9a\u4ef7\u8d21\u732e\u7387\u3002\u5728\u5f3a\u5316\u725b\u5976\u3001\u5496\u5561\u4f34\u4fa3\u548c\u51b0\u6dc7\u6dcb\u6301\u7eed\u9700\u6c42\u5e26\u52a8\u4e0b\uff0c\u4e73\u5236\u54c1\u589e\u957f\u7387\u4e3a\u4e2d\u4e2a\u4f4d\u6570\u3002<\/span><\/p>\n<\/p>\n

\n
\n
\n
\n
\n
\n
\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n
\n

04<\/strong><\/p>\n

\u4e2d\u56fd\u65fa\u65fa<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/section>\n
2020\u8d22\u5e74\uff082020\u5e744\u67081\u65e5\u81f32021\u5e743\u670831\u65e5\uff09\uff0c\u4e2d\u56fd\u65fa\u65fa\u603b\u8425\u6536\u7ea6220.0\u4ebf\u4eba\u6c11\u5e01\uff0c\u540c\u6bd4\u589e\u957f9.5%\uff1b\u51c0\u5229\u6da641.6\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f13.9%\u3002\u4e73\u54c1\u53ca\u996e\u6599\u7c7b\u53d6\u5f97\u6536\u76ca110.1\u4ebf\u4eba\u6c11\u5e01\uff0c\u540c\u6bd4\u589e\u957f12.2%\u3002\u5360\u4e73\u54c1\u53ca\u996e\u6599\u7c7b\u6536\u76ca90%\u4ee5\u4e0a\u7684\u201c\u65fa\u4ed4\u725b\u5976\u201d\u540c\u6bd4\u6210\u957f11.3%\uff0c\u4e0b\u534a\u5e74\u589e\u901f\u8fdb\u4e00\u6b65\u52a0\u5feb\uff0c\u540c\u6bd4\u8fbe\u5230\u4e2d\u53cc\u4f4d\u6570\u589e\u957f\u3002<\/span><\/section>\n

\u6765\u6e90\uff1a\u51ef\u5ea6\u6d88\u8d39\u8005\u6307\u6570\u3001\u65b0\u4e73\u4e1a\u3002\u6587\u7ae0\u4ec5\u7528\u4e8e\u884c\u4e1a\u4ea4\u6d41\uff0c\u4e0d\u4ee3\u8868\u672c\u53f7\u7acb\u573a<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

23\u5bb6\u5feb\u901f\u6d88\u8d39\u54c1\uff08FMCG\uff09\u4f01\u4e1a\u5438\u5f15\u5230\u4e0a\u4ebf\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u7684\u8d2d\u4e70\u3002\u8fd923\u5bb6\u516c\u53f8\u603b\u4f53\u6d88\u8d39\u5bb6\u5ead\u589e\u52a0\u4e867400\u4e07\u6237\u3002\u4f46\u5934\u90e8\u4f01\u4e1a\u83b7\u53d6\u65b0\u6d88\u8d39\u8005\u7684\u6b65\u4f10\u5e76\u6ca1\u6709\u653e\u6162\uff0c\u5927\u591a\u6570\u9886\u5148\u4f01\u4e1a\u901a\u8fc7\u5feb\u901f\u521b\u65b0\u548c\u6269\u5927\u4ea7\u54c1\u7ebf\u63d0\u5347\u81ea\u5df1\u7684\u5730\u4f4d\u3002\u5728\u8fd923\u5bb6\u5feb\u901f\u6d88\u8d39\u54c1\u4f01\u4e1a\u4e2d\u5305\u62ec\u4e86\u4f0a\u5229\u96c6\u56e2\u3001\u8499\u725b\u96c6\u56e2\u3001\u96c0\u5de2\u96c6\u56e2\u3001\u65fa\u65fa\u96c6\u56e24\u5bb6\u4e73\u5236\u54c1\u751f\u4ea7\u52a0\u5de5\u4f01\u4e1a\uff0c\u8986\u76d6\u4e0a\u4ebf\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u7684\u5feb\u901f\u6d88\u8d39\u54c1\u4f01\u4e1a\u636e\u8868\u53ef\u77e5\u3002\u8d2d\u4e70\u4f0a\u5229\u3001\u8499\u725b\u4ea7\u54c1\u7684\u4e2d\u56fd\u57ce\u5e02\u5bb6\u5ead\u6570\u91cf\u8d85\u8fc71.7\u4ebf\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-22671","post","type-post","status-publish","format-standard","hentry","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/22671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22671"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/22671\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}