{"id":2644,"date":"2020-10-15T10:28:16","date_gmt":"2020-10-15T10:28:16","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=18650"},"modified":"2021-04-19T08:31:47","modified_gmt":"2021-04-19T08:31:47","slug":"kol%e4%bb%a3%e8%a8%80%ef%bc%8ckoc%e5%b8%a6%e8%b4%a7","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=2644","title":{"rendered":"KOL\u4ee3\u8a00\uff0cKOC\u5e26\u8d27"},"content":{"rendered":"<p data-mpa-powered-by=\"yiban.io\">\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u5f88\u591a\u4eba\u5206\u4e0d\u6e05KOL\u548cKOC\u7684\u533a\u522b\uff0c\u751a\u81f3\u8ba4\u4e3aKOC\u662f\u5fae\u578b\u7248KOL\u3002\u5176\u5b9e\u4e0d\u5bf9\uff01\u4e24\u8005\u5dee\u522b\u5de8\u5927\uff0c\u5148\u770b\u770b\u4e24\u8005\u9009\u62e9\u6807\u51c6\u7684\u5dee\u522b\u3002<br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u9009\u62e9KOL\u56db\u8981\u7d20\uff1a<\/strong><strong>\u5f71\u54cd\u529b\u3001\u7231\u5c1d\u9c9c\u3001\u7231\u5206\u4eab\u3001\u4e13\u4e1a\u3002\u5f71\u54cd\u529b\u662f\u9996\u9009\u8981\u7d20\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u9009\u62e9KOC\u56db\u6807\u51c6\uff1a<\/strong><strong>\u5f3a\u5173\u7cfb\u3001\u7231\u5206\u4eab\u3001\u81ea\u6211\u6d88\u8d39\u3001\u4e13\u4e1a\u3002\u5f3a\u5173\u7cfb\u662f\u9996\u9009\u8981\u7d20\u3002<\/strong><\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.3517647058823529\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903000.png\" data-type=\"png\" data-w=\"850\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u548cKOC\u7684\u4ef7\u503c\uff0c\u9996\u5148\u662f\u8fde\u63a5\u7528\u6237\uff0c\u5176\u6b21\u662f\u4f20\u9012\u8ba4\u77e5\u3002<\/strong>\u5f53\u5927\u4f17\u5a92\u4f53\u5f71\u54cd\u529b\u5f0f\u5fae\u65f6\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u5728\u4fe1\u606f\u7f51\u7edc\u4e2d\u5177\u6709\u67a2\u7ebd\u5730\u4f4d\u7684KOL\u4e0eKOC\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u65b9\u5b9e\u73b0\u4f20\u64ad\u7684\u8fc5\u901f\u8986\u76d6\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u4eba\u7c7b\u5386\u53f2\u4e0a\uff0c\u4f46\u51e1\u91cd\u8981\u7684\u6280\u672f\u9769\u547d\u90fd\u4f34\u968f\u5a92\u4ecb\u9769\u547d\u3002\u5728\u4e92\u8054\u7f51\u65f6\u4ee3\u6765\u4e34\u4e4b\u524d\uff0c\u4eba\u7684\u793e\u4f1a\u5173\u7cfb\u53d1\u5c55\u53ea\u6709\u201c\u4e00\u5bf9\u4e00\u201d\u548c\u201c\u4e00\u5bf9\u591a\u201d\u4e24\u79cd\u6a21\u5f0f\u3002\u9093\u5df4\u6570\u5b9a\u5f8b\u63ed\u793a\u6bcf\u4e2a\u4eba\u901a\u5e38\u4e0d\u80fd\u7ef4\u6301\u8d85\u8fc7148\u4e2a\u7a33\u5b9a\u7684\u793e\u4f1a\u5173\u7cfb\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u5982\u4eca\uff0c\u7f51\u7edc\u793e\u4ea4\u8ba9\u8fd9\u4e2a\u6570\u503c\u5f97\u5230\u6781\u5927\u7684\u62d3\u5c55\uff0c\u9664\u4e86\u201c\u4e00\u5bf9\u591a\u201d\u8fde\u63a5\u6570\u91cf\u7684\u589e\u5927\u4ee5\u5916\uff0c\u201c\u591a\u5bf9\u591a\u201d\u5f62\u6210\u7684\u8fde\u63a5\u4f7f\u6570\u91cf\u51e0\u4f55\u5f0f\u589e\u957f\uff0c\u4f8b\u5982\u5fae\u4fe1500\u4eba\u7fa4\uff0cQQ2000\u4eba\u7fa4\uff0c\u77e5\u4e4e\u6570\u5341\u4e07\u4eba\u7684\u8bdd\u9898\uff0c\u5fae\u535a\u4e0a\u4ebf\u7684\u70ed\u70b9\u5173\u6ce8\u7b49\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u6280\u672f\u5de5\u5177\u6709\u6548\u5730\u6539\u53d8\u4e86\u4eba\u4eec\u793e\u4ea4\u65b9\u5f0f\uff0c\u653e\u5927\u4e86\u4ee5\u201c\u4eba\u201d\u4e3a\u6838\u5fc3\u7684\u8fde\u63a5\u6a21\u5f0f\uff0c\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u6210\u4e3a\u7f51\u7edc\u4e2d\u88ab\u653e\u5927\u7684\u8282\u70b9\u3002<\/strong><\/section>\n<section>\n<section data-mid=\"\">\n<section data-mid=\"\">\n<section data-mid=\"\">\n<section data-mid=\"\">\n<section data-mid=\"\">\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section data-id=\"90479\">\n<section data-width=\"100%\">\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOL\u662f\u54c1\u724c\u5546\u7acb\u573a\uff0cKOC\u662f\u6d88\u8d39\u8005\u7acb\u573a<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"1.039911308203991\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903001.png\" data-type=\"png\" data-w=\"902\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u4ece\u7acb\u573a\u89d2\u5ea6\u6765\u8bf4\uff0c\u533a\u5206KOL\u3001KOC\u8981\u770b\u4ed6\u4eec\u548c\u8c01\u7ad9\u5728\u7edf\u4e00\u6218\u7ebf\uff1a<\/strong><strong>KOL\uff0c\u5373\u5173\u952e\u610f\u89c1\u9886\u8896\uff0c\u7acb\u573a\u662f\u4ee3\u8a00\u4eba\uff0c\u5929\u7136\u4e0e\u54c1\u724c\u5546\u7ad9\u5728\u7edf\u4e00\u6218\u7ebf\uff1bKOC\uff0c\u5373\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff0c\u7acb\u573a\u662f\u6d88\u8d39\u8005\uff0c\u5929\u7136\u4e0e\u6d88\u8d39\u8005\u7ad9\u5728\u7edf\u4e00\u6218\u7ebf\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u9488\u5bf9\u7f51\u7ea2\u76f4\u64ad\u6d77\u91cf\u5e26\u8d27\uff0c\u660e\u661f\u76f4\u64ad\u9891\u9891\u201c\u7ffb\u8f66\u201d\u73b0\u8c61\uff0c\u6211\u66fe\u63d0\u51fa<strong>\u201c\u4e0e\u6d88\u8d39\u8005\u7ad9\u5728\u7edf\u4e00\u6218\u7ebf\uff0c\u624d\u80fd\u6d77\u91cf\u5e26\u8d27\u201d<\/strong>\uff0c\u7f51\u7ea2\u4e3b\u64ad\u4e0e\u660e\u661f\u76f4\u64ad\u7684\u4e0d\u540c\u7acb\u573a\u95ee\u9898\u3002<strong>\u5982\u4eca\u7684\u4e3b\u64ad\u4e3b\u8981\u5206\u4e3a\u56db\u5927\u7acb\u573a\uff1a<\/strong><strong>1.\u5bfc\u8d2d\u7acb\u573a\uff1b2.\u660e\u661f\u7acb\u573a\uff1b3.\u4e13\u5bb6\u7acb\u573a\uff1b4.\u54c1\u724c\u5546\u7acb\u573a\u3002<\/strong><\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.5576158940397351\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903002.png\" data-type=\"png\" data-w=\"755\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u5c41\u80a1\u51b3\u5b9a\u8111\u888b\uff0c\u7acb\u573a\u51b3\u5b9a\u6218\u7ebf\u3002<\/strong>\u5bfc\u8d2d\u662fKOC\uff0c\u660e\u661f\u3001\u4e13\u5bb6\u3001\u4f01\u4e1a\u5bb6\u662fKOL\uff0c\u56e0\u4e3a\u5bfc\u8d2d\u505a\u7684\u662f\u6e20\u9053\u63a8\u5e7f\u5de5\u4f5c\uff0c\u800c\u660e\u661f\u3001\u4e13\u5bb6\u3001\u54c1\u724c\u5546\u4ee3\u8a00\u4eba\u5927\u591a\u627f\u62c5\u7684\u662f\u5a92\u4f53\u5ba3\u4f20\u7684\u89d2\u8272\u3002<br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u9700\u8981\u4eb2\u8fd1\u54c1\u724c\u65b9\u624d\u80fd\u751f\u5b58\uff0c\u9762\u5bf9\u6d88\u8d39\u8005\u5219\u9700\u8981\u8425\u9020\u8ddd\u79bb\u611f\u4ee5\u589e\u52a0\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u671f\u671b\u3002KOL\u80fd\u591f\u4ee3\u8a00\u4ea7\u54c1\uff0c\u4e3a\u4ea7\u54c1\u505a\u4e13\u4e1a\u80cc\u4e66\uff0c\u5e26\u8d27\u96be\u5ea6\u5374\u5f88\u5927\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOC\u4e0e\u6d88\u8d39\u8005\u5929\u7136\u4eb2\u8fd1\uff0c\u6d88\u8d39\u8005\u7acb\u573a\u4ee5\u53ca\u957f\u671f\u4e0e\u7528\u6237\u7684\u63a5\u89e6\u7684\u751f\u6d3b\u7ecf\u9a8c\uff0c\u8ba9\u4ed6\u4eec\u4e86\u89e3\u7528\u6237\u7684\u60c5\u611f\u3001\u9700\u6c42\u4e0e\u75db\u70b9\uff0c\u4e0e\u7528\u6237\u4ea7\u751f\u60c5\u611f\u5171\u9e23\u662f\u4ed6\u4eec\u5e26\u8d27\u8bdd\u672f\u80fd\u591f\u6293\u4f4f\u7528\u6237\u7684\u6838\u5fc3\u3002<\/strong>KOC\u751a\u81f3\u4f1a\u8054\u5408\u6d88\u8d39\u8005\u4ee5\u5bf9\u6297\u54c1\u724c\uff0c\u8fd9\u4e5f\u662f\u7acb\u573a\u6240\u51b3\u5b9a\u7684\u3002<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.3510011778563015\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903003.png\" data-type=\"png\" data-w=\"849\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOL\u4ee3\u8a00\uff0cKOC\u5e26\u8d27<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages\" data-ratio=\"1.0444444444444445\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903004.png\" data-type=\"png\" data-w=\"900\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u5934\u90e8\u5e26\u8d27\u4e3b\u64ad\u8587\u5a05\u3001\u674e\u4f73\u7426\u3001\u8f9b\u5df4\u6709\u5343\u4e07\u7c89\u4e1d\uff0c\u6bcf\u573a\u76f4\u64ad\u6709\u5343\u4e07\u89c2\u770b\u91cf\uff0c\u4ed6\u4eec\u662fKOL\u8fd8\u662fKOC\uff1f<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u5f88\u591a\u4eba\u8ba4\u4e3a\u662fKOL\uff0c\u5176\u5b9e\u662f\u8d85\u7ea7KOC\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u4ee3\u8a00\u8d5a\u7684\u662f\u54c1\u724c\u5546\u7684\u94b1\uff0c\u53ea\u4ee3\u8a00\u4e0d\u5356\u8d27\uff0c\u81ea\u8eab\u6709\u6d41\u91cf\uff0c\u6709\u8bdd\u9898\u5c31\u591f\u4e86\uff0c\u800c\u4e14\u4ee3\u8a00\u4e86\u4e00\u5bb6\u5c31\u4e0e\u5176\u7ade\u54c1\u533a\u9694\u5f00\u6765\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOC\u5356\u8d27\u8d5a\u7684\u4e3b\u8981\u662f\u6d88\u8d39\u8005\u7684\u94b1\uff0c\u6d41\u91cf\u51b3\u5b9a\u9500\u91cf\uff0c\u57fa\u672c\u5168\u54c1\u724c\u3001\u5168\u54c1\u7c7b\u6362\u7740\u5356\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u8587\u5a05\u3001\u674e\u4f73\u7426\u3001\u8f9b\u5df4\u7b49\u5934\u90e8\u5e26\u8d27\u4e3b\u64ad\u867d\u7136\u4e5f\u8d5a\u5751\u4f4d\u8d39\uff0c\u4f46\u4e3b\u8981\u8fd8\u662f\u9760\u9500\u91cf\u7ef4\u6301\u5176\u5934\u90e8\u5730\u4f4d\u3002\u660e\u661f\u5356\u8d27\u5076\u6709\u7ffb\u8f66\uff0c\u4f46\u5176\u5b9e\u201c\u7ffb\u8f66\u201d\u5e26\u6765\u7684\u4f20\u64ad\u4ef7\u503c\u4e0d\u4e9a\u4e8e\u4ee3\u8a00\u7684\u6548\u679c\u3002<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903005.png\" data-type=\"png\" data-w=\"690\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u4ee3\u8a00\uff0c\u6d41\u91cf\u6765\u81ea\u5e73\u53f0\u5916\u90e8\u3002<\/strong>\u660e\u661f\u9760\u7684\u662f\u6f14\u620f\u3001\u5531\u6b4c\u3001\u7efc\u827a\u7b49\u79ef\u7d2f\u7684\u7c89\u4e1d\uff1b\u4e13\u5bb6\u9760\u7684\u662f\u6301\u7eed\u7684\u4f5c\u54c1\u6216\u89c2\u70b9\u8f93\u51fa\u79ef\u7d2f\u7684\u4fe1\u4efb\uff1b\u4f01\u4e1a\u5bb6\u4ee3\u8a00\u9760\u7684\u662f\u4f18\u8d28\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u8425\u9500\u7b56\u7565\u6c89\u6dc0\u7684\u5fe0\u5b9e\u6d88\u8d39\u8005\u3002<strong>KOL\u79ef\u7d2f\u5e73\u53f0\u5916\u90e8\u7684\u6d41\u91cf\uff0c\u901a\u8fc7\u4ee3\u8a00\u53d8\u73b0\uff0c\u8fd9\u662fKOL\u4ee3\u8a00\u7684\u903b\u8f91\u3002<\/strong><br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOC\u5e26\u8d27\uff0c\u6d41\u91cf\u6765\u81ea\u4e8e\u5e73\u53f0\u3002<\/strong>KOC\u6781\u5ea6\u4f9d\u8d56\u5e73\u53f0\u7684\u6e20\u9053\uff0c\u56e0\u4e3a\u4ed6\u7684\u6d41\u91cf\u662f\u5e73\u53f0\u63d0\u4f9b\u7684\uff0c\u4ed6\u7684\u4eba\u8109\u662f\u5728\u5e73\u53f0\u4e2d\u5efa\u7acb\u7684\u3002\u65e0\u8bba\u662f\u5c0f\u5c0f\u7684\u5fae\u4fe1\u7fa4\u4e3b\u8fd8\u662f\u76f4\u64ad\u5e73\u53f0\u7684\u5934\u90e8\u4e3b\u64ad\uff0c\u8131\u79bb\u4e86\u5e73\u53f0\uff0c\u4ed6\u90fd\u5931\u53bb\u4e86\u6210\u4e3aKOC\u7684\u524d\u63d0\u3002<strong>KOC\u79ef\u7d2f\u5e73\u53f0\u5185\u7684\u6d41\u91cf\uff0c\u901a\u8fc7\u5356\u8d27\u53d8\u73b0\uff0c\u8fd9\u662fKOC\u5356\u8d27\u7684\u903b\u8f91\u3002<\/strong><\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.4675496688741722\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903016.png\" data-type=\"png\" data-w=\"755\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u5e26\u8d27\u4e3b\u64ad\u662fKOC\uff0c\u501f\u7684\u76f4\u64ad\u5e73\u53f0\u7684\u6d41\u91cf\uff1b\u5fae\u5546\u662fKOC\uff0c\u7528\u7684\u662f\u5fae\u4fe1\u4e0a\u79ef\u7d2f\u7684\u79c1\u57df\u6d41\u91cf\uff1bKA\u5bfc\u8d2d\u662fKOC\uff0c\u501f\u7684\u662f\u5356\u573a\u6d41\u91cf\uff1b\u95e8\u5e97\u5e97\u4e3b\u662fKOC\uff0c\u4f9d\u9760\u7684\u662f\u81ea\u8eab\u95e8\u5e97\u7684\u5546\u57df\u6d41\u91cf\uff1b\u793e\u533a\u56e2\u8d2d\u7684\u56e2\u957f\u4e5f\u662fKOC\uff0c\u4f9d\u9760\u7684\u662f\u793e\u533a\u5173\u7cfb\u7684\u4eba\u9645\u4ea4\u5f80\u3002\u5bf9\u4e8eKOC\u6765\u8bf4\uff0c\u6301\u7eed\u79ef\u7d2f\u6d41\u91cf\u4e00\u5b9a\u9700\u8981\u5e73\u53f0\u7684\u8d4b\u80fd\u3002<\/section>\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOL\u5f31\u5173\u7cfb\uff0cKOC\u5f3a\u5173\u7cfb<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"1.0422222222222222\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903017.png\" data-type=\"png\" data-w=\"900\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u5927\u4f17\u4f20\u5a92\u65f6\u4ee3\uff0c\u53e3\u7891\u6210\u4e3a\u8425\u9500\u4f20\u64ad\u7684\u5173\u952e\uff0c\u800c\u7531\u5173\u7cfb\u5f62\u6210\u7684\u53e3\u7891\u5bf9\u8d2d\u4e70\u5177\u6709\u51b3\u5b9a\u6027\u5f71\u54cd\u3002<\/strong>\u9648\u4eae\u56fe\u8bf4\uff1a\u201c\u793e\u4f1a\u5316\u5a92\u4f53\u4e2d\u5b58\u5728\u5927\u91cf\u7684\u4fe1\u4efb\u4ee3\u7406\uff0c\u5927\u90e8\u5206\u4eba\u4f1a\u4fe1\u4efb\u81ea\u5df1\u5173\u6ce8\u7684\u4eba\uff0c\u76f8\u4fe1\u4ed6\u4eec\u4f20\u64ad\u7684\u4fe1\u606f\uff0c\u5e76\u52a0\u4ee5\u6269\u6563\u3002\u201d<br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u7531\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u8fde\u63a5\u53ef\u4ee5\u5206\u4e3a\u4e09\u79cd\u5173\u7cfb\uff1a<\/strong><strong>\u5f3a\u5173\u7cfb\uff08strong ties\uff09\u548c\u5f31\u5173\u7cfb\uff08weak ties\uff09\u548c\u4f11\u7720\u5173\u7cfb\uff08absent ties\uff09\u3002<\/strong><\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.3712948517940718\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903018.png\" data-type=\"png\" data-w=\"641\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u662f\u5a92\u4f53\uff0c\u6709\u8f83\u5f3a\u7684\u793e\u4f1a\u5f71\u54cd\u529b\uff0c\u4eba\u9645\u5173\u7cfb\u4e2d\u7684\u5f31\u5173\u7cfb\u8fdc\u8fdc\u5927\u4e8e\u5f3a\u5173\u7cfb\u3002<\/strong><strong style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><\/strong>1973\u5e74\u7f8e\u56fd\u793e\u4f1a\u5b66\u5bb6\u9a6c\u514b\u00b7\u683c\u62c9\u8bfa\u7ef4\u7279\uff08Mark Granovetter\uff09\u63d0\u51fa\u4e86\u201c\u5f31\u5173\u7cfb\u201d\u8fd9\u4e00\u6982\u5ff5\uff0c\u5f31\u5173\u7cfb\u8fde\u63a5\u7684\u4ef7\u503c\u5728\u4e8e\u4ed6\u4eec\u7684\u6570\u91cf\uff0c\u5b83\u4fc3\u6210\u4e86\u4e0d\u540c\u7fa4\u4e4b\u95f4\u7684\u4fe1\u606f\u6d41\u52a8\u3002\u5176\u7814\u7a76\u8868\u793a\uff1a\u770b\u5230\u4e00\u4e2a\u5f31\u5173\u7cfb\u5206\u4eab\u7684\u5185\u5bb9\uff0c\u4f1a\u4f7f\u4e00\u4e2a\u4eba\u5206\u4eab\u8be5\u4fe1\u606f\u7684\u53ef\u80fd\u6027\u589e\u52a0\u8fd110\u500d\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\">KOC<\/strong><strong style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\">\u662f\u6e20\u9053\uff0c\u5f71\u54cd\u529b\u5c40\u9650\u5728\u4e2a\u4eba\u5708\u5c42\u5185\uff0c\u4eba\u9645\u5173\u7cfb\u4e2d\u7684\u5f3a\u5173\u7cfb\u53ca\u5f31\u5173\u7cfb\u6570\u91cf\u5927\u4e8e\u666e\u901a\u4eba\u3002<\/strong>\u6211\u4eec\u6bcf\u4e2a\u4eba\u901a\u5e38\u4e0d\u80fd\u7ef4\u6301\u8d85\u8fc7148\u4e2a\u7a33\u5b9a\u7684\u793e\u4f1a\u5173\u7cfb\uff0c\u8fd9\u662f\u82f1\u56fd\u4eba\u7c7b\u5b66\u5bb6\u7f57\u5bbe\u00b7\u9093\u5df4\uff08Robin Dunbar\uff09\u63d0\u51fa\u7684\u9093\u5df4\u6570\u5b9a\u5f8b\u3002\u8fd9\u4e2a\u6570\u91cf\u5305\u542b\u5f7c\u6b64\u5f88\u719f\u6089\u7684\u4eba\uff0c\u5982\u4eb2\u621a\u3001\u670b\u53cb\u3001\u540c\u4e8b\u548c\u5408\u4f5c\u4f19\u4f34\u7b49\u7686\u662f\u5f3a\u5173\u7cfb\u3002<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.3498233215547703\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq202010160903019.png\" data-type=\"png\" data-w=\"849\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">KOL\u7684\u5f71\u54cd\u529b\u5927\uff0c\u53ef\u4ee5\u591a\u8fbe\u5343\u4e07\u3001\u4e0a\u4ebf\u7c89\u4e1d\uff0c\u4f46KOL\u4e0e\u7c89\u4e1d\u4e4b\u95f4\u662f\u5355\u5411\u94fe\u63a5\u7684\u5f31\u5173\u7cfb\u3002KOC\u4e0d\u4e00\u5b9a\u6709\u7c89\u4e1d\uff0c\u4f46\u6709\u5f3a\u5173\u7cfb\u3002\u5f3a\u5173\u7cfb\u9760\u7684\u662f\u5bc6\u96c6\u7684\u4e92\u52a8\u548c\u60c5\u611f\u5171\u9e23\uff0c\u5bf9\u6210\u4ea4\u5f71\u54cd\u5de8\u5927\u3002<\/section>\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOL\u6d45\u8ba4\u77e5\uff0cKOC\u5f3a\u8ba4\u77e5<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p class=\"\"><img decoding=\"async\" class=\"rich_pages\" data-ratio=\"1.046875\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq2020101609030110.png\" data-type=\"png\" data-w=\"896\" style=\"font-size: 18px;letter-spacing: 1px;margin-top: 16px;margin-bottom: 16px;line-height: 32px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u8425\u9500\u5c31\u662f\u6539\u53d8\u6d88\u8d39\u8005\u8ba4\u77e5\uff0c\u4ece\u800c\u5f71\u54cd\u6d88\u8d39\u884c\u4e3a\u3002KOL\u548cKOC\u5728\u8425\u9500\u4e2d\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u662f\u901a\u8fc7\u5176\u81ea\u8eab\u7684\u5f71\u54cd\u529b\u548c\u5173\u7cfb\uff0c\u534f\u52a9\u54c1\u724c\u5b8c\u6210\u6d88\u8d39\u8005\u7684\u8ba4\u77e5\u6559\u80b2\u3002<br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u751f\u6d3b\u4e2d\u6709\u4ee5\u4e0b\u51e0\u79cd\u8ba4\u77e5\u6a21\u5f0f\uff1a<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>1.\u5927\u4f17\u5a92\u4f53\uff1a<\/strong><strong>\u6d45\u8ba4\u77e5\uff0c\u9700\u8981\u6301\u7eed\u5f3a\u5316\uff08\u5927\u5587\u53ed\u4f7f\u52b2\u558a\uff09\uff1b<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>2.\u5185\u5bb9\u88c2\u53d8\uff1a<\/strong><strong>\u6d45\u8ba4\u77e5\uff0c\u9ad8\u6548\uff1b<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>3.\u533a\u57df\u94fe\uff08\u6570\u636e\uff0c\u5982\u7535\u5546\uff09\uff1a<\/strong><strong>\u6d45\u8ba4\u77e5\uff08\u7167\u7247+\u6570\u636e\uff09\uff1b<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>4.\u53e3\u7891\uff1a<\/strong><strong>\u4e2d\u8ba4\u77e5\uff0c\u4eba\u683c\u80cc\u4e66\uff0c\u4f4e\u6548\uff1b<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>5.\u4f53\u9a8c\uff1a<\/strong><strong>\u5f3a\u8ba4\u77e5\uff0c\u4f4e\u6548\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u5f3a\u8ba4\u77e5\u662f\u7531\u5f3a\u5173\u7cfb\u51b3\u5b9a\u7684\uff0c\u7a33\u5b9a\u4f46\u6548\u7387\u6781\u4f4e\uff1b\u5f31\u5173\u7cfb\u4f20\u64ad\u7684\u6d45\u8ba4\u77e5\u867d\u9ad8\u6548\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u5bc6\u5ea6\uff0c\u5c31\u65e0\u6cd5\u8fbe\u5230\u5f3a\u5316\u8ba4\u77e5\u7684\u6548\u679c\uff0c\u505a\u4e86\u7b49\u4e8e\u767d\u505a\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u901a\u8fc7\u5927\u4f17\u5a92\u4f53\u3001\u5185\u5bb9\u88c2\u53d8\u4ee5\u53ca\u533a\u5757\u94fe\uff08\u5982\u7535\u5546\u6570\u636e\uff09\u4f20\u9012\u8ba4\u77e5\uff0c\u4f20\u64ad\u6548\u7387\u9ad8\u4f46\u8ba4\u77e5\u6d45\uff0c\u9700\u8981\u4e0d\u65ad\u5f3a\u5316\u624d\u80fd\u8fbe\u5230\u4f20\u64ad\u6548\u679c\u3002<\/strong>\u5c31\u50cf\u4f01\u4e1a\u603b\u662f\u611f\u53f9\u201c\u6709\u4e00\u534a\u5e7f\u544a\u8d39\u6d6a\u8d39\u4e86\uff0c\u4f46\u4e0d\u77e5\u9053\u6d6a\u8d39\u7684\u662f\u54ea\u4e00\u534a\u201d\uff0c<strong>KOL\u96be\u4ee5\u5b9e\u73b0\u201c\u7cbe\u51c6\u4f20\u64ad\u201d\uff0c\u6240\u4ee5\u9700\u8981\u9650\u5b9a\u5728\u4e00\u5b9a\u5bc6\u5ea6\u5185\u8fc5\u901f\u5b8c\u6210\u7528\u6237\u8ba4\u77e5\uff0c\u4e5f\u53ef\u4ee5\u6bd4\u55bb\u6210 \u5982\u4f55\u5728\u6709\u9650\u7684\u8d44\u6e90\u5185\u201c\u628a\u6c34\u70e7\u5f00\u201d\uff0c\u53ea\u6709\u201c\u70e7\u5f00\u201d\u624d\u80fd\u5b9e\u73b0\u6d45\u8ba4\u77e5\u7684\u5f3a\u5316\uff0c\u5426\u5219\u5f88\u5feb\u4f1a\u88ab\u6d88\u8d39\u8005\u9057\u5fd8\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">KOC\u901a\u8fc7\u53e3\u7891\u548c\u4f53\u9a8c\u4f20\u9012\u8ba4\u77e5\uff0c\u4f20\u64ad\u6548\u7387\u4f4e\u4f46\u8ba4\u77e5\u5f3a\u5ea6\u9ad8\u3002\u957f\u671f\u79ef\u7d2f\u7684\u7a33\u56fa\u5173\u7cfb\u589e\u52a0\u4fe1\u4efb\u80cc\u4e66\uff0c\u7ebf\u4e0b\u7684\u4e92\u52a8\u66f4\u80fd\u589e\u52a0\u4f20\u64ad\u4f53\u9a8c\u611f\uff0c\u5728\u6240\u6709\u4f20\u64ad\u6a21\u5f0f\u4e2d\u6700\u80fd\u5f62\u6210\u5f3a\u8ba4\u77e5\uff0c\u96be\u4ee5\u88ab\u6d45\u8ba4\u77e5\u6240\u8986\u76d6\u3002<\/section>\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOL\u663e\u6027\uff0cKOC\u9690\u6027<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages\" data-ratio=\"1.0466666666666666\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq2020101609030111.png\" data-type=\"png\" data-w=\"900\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u5a92\u4f53\u53bb\u4e2d\u5fc3\u5316\uff0c\u5f62\u6210\u4e86\u591a\u4e2d\u5fc3\u5316\u3002\u591a\u4e2d\u5fc3\uff0c\u5f80\u5f80\u662f\u56f4\u7ed5IP\u6216KOL\u5f62\u6210\u7684\u3002<br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u591a\u534a\u662f\u516c\u4f17\u4eba\u7269\uff0c\u6709\u7279\u5b9a\u7684\u4eba\u8bbe\u3002<\/strong>\u6709\u4e9b\u662f\u5c0f\u4f17\u5708\u5185\u4eba\u7269\uff0c\u6216\u8005\u8bf4\u662f\u5730\u533a\u6027\u7684\u516c\u4f17\u4eba\u7269\u3002\u5373\u4f7f\u4e0d\u90a3\u4e48\u4f17\u6240\u5468\u77e5\uff0c\u4e5f\u80fd\u591f\u627e\u51fa\u6765\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOC\u5c31\u662f\u666e\u7f57\u5927\u4f17\u7684\u4e00\u5458\u3002<\/strong>\u4ed6\u4eec\u53ef\u80fd\u793e\u533a\u70ed\u5fc3\u5927\u5988\uff0c\u6709\u4e9b\u662f\u540c\u4e8b\u5708\u7231\u5f20\u7f57\u7684\u4eba\uff0c\u6709\u4e9b\u662f\u5b9d\u5988\u3002\u4ed6\u4eec\u8eab\u8fb9\u6709\u4e00\u5e2e\u719f\u4eba\uff0c\u968f\u53eb\u968f\u5230\uff0c\u5927\u5bb6\u4e00\u8d77\u884c\u52a8\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u51b3\u5b9aKOL\u7684\u5546\u4e1a\u529b\u91cf\uff0c\u662f\u4ed6\u4eec\u7684\u5f71\u54cd\u529b\u3002\u51b3\u5b9aKOC\u7684\u5546\u4e1a\u529b\u91cf\uff0c\u662f\u5c0f\u5708\u4e2d\u7684\u5f3a\u5173\u7cfb\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">KOL\u4f5c\u4e3a\u516c\u4f17\u4eba\u7269\u662f\u663e\u6027\u7684\uff0cKOC\u4f5c\u4e3a\u666e\u7f57\u5927\u4f17\u662f\u9690\u6027\u7684\u3002<strong>\u56e0\u4e3a\u663e\u6027\uff0cKOL\u7684\u5546\u4e1a\u4ef7\u503c\u5df2\u7ecf\u88ab\u8fc7\u5ea6\u5229\u7528\u3002\u540c\u6837\uff0c\u56e0\u4e3a\u9690\u6027\uff0cKOC\u7684\u5546\u4e1a\u4ef7\u503c\u8fd8\u6ca1\u88ab\u5145\u5206\u8ba4\u77e5\u5230\u3002<\/strong><br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u65bd\u709c\u8001\u5e08\u628a\u5546\u4e1a\u8fc7\u7a0b\u5206\u4e3a\u8ba4\u77e5\u3001\u4ea4\u6613\u3001\u5173\u7cfb\u3002\u5176\u4e2d\uff0c\u5f3a\u5173\u7cfb\u80fd\u591f\u5f62\u6210\u5f3a\u8ba4\u77e5\uff0c\u5e76\u4e14\u80fd\u591f\u8fc5\u901f\u5b8c\u6210\u4ea4\u6613\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u4f20\u7edf\u6df1\u5ea6\u5206\u9500\u4e2d\uff0c\u95e8\u5e97\u5e97\u4e3b\u6709\u793e\u533a\u7528\u6237\u7684\u5f3a\u5173\u7cfb\uff0c\u719f\u4eba\u5373\u719f\u5ba2\u6237\u3002\u7acb\u4f53\u8fde\u63a5\u4e2d\uff0c\u9664\u4e86\u5e97\u4e3b\u7684\u5f3a\u5173\u7cfb\u5916\uff0c\u8fd8\u53ef\u5229\u7528KOC\u653e\u5927\u4e00\u7ea7\u5173\u7cfb\u3002<\/section>\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOL+KOC\uff1a\u6fc0\u6d3b\u6bcf\u4e00\u4e2a\u8282\u70b9<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages\" data-ratio=\"0.5235602094240838\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq2020101609030112.png\" data-type=\"png\" data-w=\"1528\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u662f\u7f51\u7edc\u4e2d\u7684\u67a2\u7ebd\u8282\u70b9\uff0cKOC\u662f\u5173\u7cfb\u4e2d\u7684\u67a2\u7ebd\u8282\u70b9\u3002<\/strong><br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL+KOC\uff0c\u5c31\u662f\u5a92\u4f53\u4f20\u64ad+\u6e20\u9053\u4f20\u64ad\uff0c\u6fc0\u6d3b\u6bcf\u4e00\u4e2a\u4f20\u64ad\u8282\u70b9\u3002<\/strong><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u4f20\u7edf\u8425\u9500\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u6700\u6709\u6548\u7684\u65b9\u5f0f\u662f\u201c\u5e7f\u544a+\u6df1\u5ea6\u5206\u9500\u201d\u30022010\u5e74\u540e\uff0c\u5e7f\u544a\u4f20\u64ad\u6548\u679c\u5f00\u59cb\u8d70\u4e0b\u5761\uff1b2014\u5e74\u540e\uff0c\u6df1\u5ea6\u5206\u9500\u6548\u679c\u8d70\u4e0b\u5761\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u793e\u4ea4\u7f51\u7edc\u4e2d\u7684KOL\u548cKOC\u8fc5\u901f\u58ee\u5927\uff0c\u6d88\u8d39\u8005\u7684\u65f6\u95f4\u548c\u8ba4\u77e5\u88ab\u201c\u788e\u7247\u5316\u201d\u7684KOL\u548cKOC\u74dc\u5206\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u201c\u5e7f\u544a+\u6df1\u5ea6\u5206\u9500\u201d\u5931\u6548\uff0cKOL+KOC\u5174\u8d77\uff0c\u627f\u62c5\u7684\u5176\u5b9e\u662f\u76f8\u540c\u7684\u804c\u80fd\u3002KOL\u53d6\u4ee3\u5e7f\u544a\u627f\u62c5\u5a92\u4f53\u4f20\u64ad\u804c\u80fd\uff0cKOC\u53d6\u4ee3\u6df1\u5ea6\u5206\u9500\u627f\u62c5\u6e20\u9053\u5356\u8d27\u804c\u80fd\uff0c\u76ee\u7684\u90fd\u662f\u5c3d\u53ef\u80fd\u89e6\u8fbe\u6bcf\u4e00\u4f4d\u6d88\u8d39\u8005\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>\u6fc0\u6d3b\u6bcf\u4e00\u4e2a\u4f20\u64ad\u8282\u70b9\uff0c\u5f15\u7206\u4f20\u64ad\u52bf\u80fd\uff0c\u4e00\u5b9a\u662f\u5b9e\u73b0\u4e86\u4fe1\u606f\u7684\u4ea4\u53c9\u8986\u76d6\u3002KOL+KOC\u5728\u6574\u4e2a\u7f51\u7edc\u548c\u5173\u7cfb\u4e2d\u7684\u8282\u70b9\uff0c\u4e00\u5b9a\u8981\u505a\u5230\u6709\u91cd\u5408\u3001\u80fd\u4ea4\u53c9\u3002\u4fe1\u606f\u7684\u4ea4\u53c9\u8986\u76d6\u5c31\u662f\u8ba4\u77e5\u7684\u5f3a\u5316\uff0c\u8d8a\u5f3a\u5316\uff0c\u8d8a\u80fd\u6fc0\u6d3b\u4f20\u64ad\u8282\u70b9\uff0c\u8ba9\u6fc0\u6d3b\u7684\u8282\u70b9\u7ee7\u7eed\u5f71\u54cd\u66f4\u591a\u8282\u70b9\u3002<\/strong><\/section>\n<p class=\"\"><\/p>\n<section data-mpa-template=\"t\">\n<section>\n<section style=\"text-align: center;padding:0.5em 0px\">\n<section style=\"border-radius:15px\">\n<section style=\"border-width: 1px;border-style: dashed;border-radius: 15px\">\n<section style=\"padding: 8px 2em\"><strong>KOC\u662f\u6838\u5fc3<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p class=\"\"><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u4e92\u8054\u7f51\u7ea2\u5229\u5df2\u7ecf\u4ece\u7ebf\u4e0a\u8f6c\u79fb\u5230\u7ebf\u4e0a\u7ebf\u4e0b\u7ed3\u5408\uff0c\u6253\u901a\u7ebf\u4e0b\u3001\u793e\u7fa4\u3001\u7f51\u7edc\u4e09\u5ea6\u7a7a\u95f4\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u7ebf\u4e0b\u600e\u4e48\u8fdb\u5165\u7ebf\u4e0a\uff1f\u5982\u679c\u53ea\u662f\u505a\u7535\u5546\uff0c\u90a3\u4e48\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\u4ecd\u7136\u662f\u9694\u79bb\u7684\u3002<strong>\u7ebf\u4e0b\u2192\u793e\u7fa4\u2192\u7f51\u7edc\uff0c\u8fd9\u662f\u4ece\u7ebf\u4e0b\u6253\u901a\u4e09\u5ea6\u7a7a\u95f4\u7684\u5fc5\u7136\u8def\u5f84\u3002<\/strong><\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages js_insertlocalimg\" data-ratio=\"0.1955958549222798\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq2020101609030113.png\" data-type=\"png\" data-w=\"772\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u4f01\u4e1a\u5f53\u7136\u65e0\u6cd5\u4e0e14\u4ebf\u7528\u6237\u5f62\u6210\u8fde\u63a5\uff0c\u53ea\u6709\u901a\u8fc7\u6709\u9650\u7684KOC\uff0c\u901a\u8fc7KOC\u7684\u793e\u7fa4\uff0c\u518d\u8fdb\u5165\u7f51\u7edc\u7a7a\u95f4\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u662f\u53d1\u6563\u7684\u8fc7\u7a0b\u3002<br \/><\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u6bd4\u5982\uff0c2020\u5e743\u67083\u65e5\u81f34\u65e5\uff0c\u6155\u601d\u5e8a\u57ab\u505a\u8fc7\u4e00\u6b218\u5c0f\u65f6\u7684\u573a\u666f\u76f4\u64ad\uff0c4000+\u95e8\u5e97\u53c2\u4e0e\uff0c\u5f62\u6210\u4e861.28\u4ebf\u7684\u4fe1\u606f\u89e6\u8fbe\uff0c1\u4ebf+\u9500\u552e\u3002\u5176\u4e2d\uff0c\u8d77\u5173\u952e\u4f5c\u7528\u7684\u662f150\u4e07KOC\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u6ca1\u6709150\u4e07KOC\u5728\u5176\u4e2d\u5f62\u6210\u653e\u5927\u6548\u5e94\uff0c\u4e0d\u4f1a\u5728\u5fae\u4fe1\u4ee5\u53ca\u76f4\u64ad\u4e2d\u5f62\u6210\u8fd9\u4e48\u5927\u7684\u4f20\u64ad\u91cf\u3002\u4e00\u4e2a\u8d85\u7ea7KOL\u4e5f\u6ca1\u6709\u8fd9\u4e48\u5927\u7684\u4f20\u64ad\u91cf\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\"><strong>KOL\u662f\u76f8\u5bf9\u4e2d\u5fc3\u5316\u7684\u4f20\u64ad\uff0cKOC\u662f\u771f\u6b63\u53bb\u4e2d\u5fc3\u5316\u7684\u8fde\u63a5\u3002<\/strong>\u5728\u817e\u8baf\u7cfb\u76f4\u64ad\u4e2d\uff0c\u751a\u81f3\u80fd\u6e05\u6670\u5730\u770b\u5230KOC\u62c9\u5230\u7684C\u7aef\u5ba2\u6237\u6570\u91cf\u3002<\/section>\n<section style=\"margin: 10px 16px 15px;text-align: justify;letter-spacing: 1px;font-size: 16px;line-height: 2\">\u6253\u901a\u4e09\u5ea6\u7a7a\u95f4\uff0c\u9500\u91cf\u5728\u4e91\u5e97\uff08\u6216\u5fae\u4fe1\u573a\u666f\uff09\u53d8\u73b0\u3002\u5982\u679c\u8981\u6269\u5927\u9500\u91cf\uff0c\u81f3\u5c11\u8981\u6709\u4e00\u7ea7\u653e\u5927\uff0c\u5426\u5219\u53ea\u662f\u95e8\u5e97\u539f\u6709\u5ba2\u6237\u5728\u4e91\u5e97\u7684\u53d8\u73b0\u3002\u6709\u4e86KOC\u7684\u4e00\u7ea7\u653e\u5927\uff0cC\u7aef\u7528\u6237\u6570\u91cf\u53ef\u4ee5\u6210\u500d\u653e\u5927\u3002<\/section>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\"><img decoding=\"async\" class=\"rich_pages\" data-ratio=\"0.27383863080684595\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq2020101609030114.png\" data-type=\"png\" data-w=\"1636\" style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\">\n<p style=\"margin: 5px 1em 15px;max-width: 100%;min-height: 1em;letter-spacing: 0px;white-space: normal;text-align: left;line-height: 2;font-size: 16px\"><img decoding=\"async\" width=\"auto\" title=\"\u91d1\u5c5e\u8d28\u611f\u5206\u5272\u7ebf\" data-ratio=\"0.01875\" data-type=\"jpeg\" data-w=\"640\" src=\"https:\/\/res.httoutiao.com\/article\/laqu\/20201016\/18650lq2020101609030215.png\" \/><br style=\"max-width: 100%\" \/><\/p>\n<p style=\"margin-top:16px;margin-bottom:16px;line-height:32px;font-size:18px;letter-spacing:1px\">\u4f5c\u8005\uff1a\u5218\u7545<\/p>\n<section><a target=\"_blank\" href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzA5OTE2Mjc3Nw==&amp;mid=2654141719&amp;idx=1&amp;sn=5b6431dec6e92fcccff8564fa1014096&amp;chksm=8b40d2e1bc375bf71eb88380308e90531fe9054f2b8699752727db1ed77c735577267ee98c59&amp;scene=21#wechat_redirect\" data-itemshowtype=\"0\" data-linktype=\"1\"><span class=\"js_jump_icon h5_image_link\" data-positionback=\"static\" style=\"max-width: 100%;top: auto;left: auto;right: auto;bottom: auto\"><\/span><\/a><\/section>\n<section><\/section>\n<section><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u5f88\u591a\u4eba\u5206\u4e0d\u6e05KOL\u548cKOC\u7684\u533a\u522b\uff0c\u751a\u81f3\u8ba4\u4e3aKOC\u662f\u5fae\u578b\u7248KOL\u3002\u5176\u5b9e\u4e0d\u5bf9\uff01\u4e24\u8005\u5dee\u522b\u5de8\u5927\uff0c\u5148\u770b\u770b\u4e24\u8005\u9009\u62e9\u6807\u51c6\u7684\u5dee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2644","post","type-post","status-publish","format-standard","hentry","category-7"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/2644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2644"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/2644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}