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\u56fe\u7247\u6765\u6e90\uff1a\u6b27\u53d1<\/em><\/p>\n

L-\u963f\u62c9\u4f2f\u7cd6\u7684\u529f\u6548\u4e5f\u5df2\u5f97\u5230\u4e86\u76d1\u7ba1\u673a\u6784\u7684\u8ba4\u53ef\u30022008\u5e74\uff0cL-\u963f\u62c9\u4f2f\u7cd6\u88ab\u6211\u56fd\u536b\u751f\u90e8(\u73b0\u4e3a\u536b\u5065\u59d4)\u6279\u51c6\u4e3a\u65b0\u8d44\u6e90\u98df\u54c1\uff0c\u540c\u65f6\u4e5f\u662f\u56fd\u5bb6\u5e02\u573a\u76d1\u7763\u7ba1\u7406\u5c40\u8ba4\u53ef\u7684\u5177\u6709\u201c\u8f85\u52a9\u964d\u8840\u7cd6\u201d\u201c\u51cf\u80a5\u201d\u529f\u6548\u7684\u4fdd\u5065\u98df\u54c1<\/strong>\u3002\u636e\u65b0\u534e\u7f51\u62a5\u9053\uff0c2009\u5e74\uff0cL-\u963f\u62c9\u4f2f\u7cd6\u5165\u9009\u56fd\u9645\u5065\u5eb7\u7ec4\u7ec7\u80be\u75c5\u5b66\u4f1a\u7684KDHC(\u5373\u6162\u6027\u80be\u810f\u75c5\u3001\u9ad8\u8840\u538b\u3001\u7cd6\u5c3f\u75c5\u4ee5\u53ca\u5fc3\u810f\u75c5)\u75be\u75c5\u5e72\u9884\u8ba1\u5212\uff0c\u6210\u4e3a\u98df\u54c1\u5e72\u9884\u7684\u60df\u4e00\u7528\u54c1[3]\u3002<\/p>\n

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<\/section>\n

\u597d\u9ea6\u963f\u62c9\u4f2f\u7cd6\u997c\u5e72\u7cfb\u5217<\/em><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1a\u6b27\u53d1<\/em><\/p>\n

\u8fd9\u6279\u65b0\u54c1\u5171\u5305\u62ec30\u6b3eSKU\uff0c\u5305\u542b\u997c\u5e72\u3001\u5496\u5561\u3001\u996e\u6599\u3001\u679c\u5e72\u7b49\u4f17\u591a\u54c1\u7c7b<\/strong>\uff0c\u53ef\u4ee5\u8986\u76d6\u751f\u6d3b\u4e2d\u5927\u591a\u6570\u7684\u98df\u54c1\u4f7f\u7528\u573a\u666f\u3002\u6b27\u53d1\u56e2\u961f\u8fd8\u544a\u8bc9\u6211\u4eec\uff0c\u8fd9\u4e9b\u65b0\u54c1\u53ea\u662f\u4e00\u4e2a\u5f00\u59cb\uff0c\u4ed6\u4eec\u5df2\u7ecf\u4e0e\u56fd\u5185\u963f\u62c9\u4f2f\u7cd6\u7684\u4e3b\u8981\u751f\u4ea7\u5546\u5510\u4f20\u751f\u7269\u79d1\u6280\u6709\u9650\u516c\u53f8\u7b7e\u8ba2\u4e86\u72ec\u5bb6\u4f9b\u5e94\u534f\u8bae\u3002\u672a\u6765\u4ed6\u4eec\u5e0c\u671b\u201c\u7528\u963f\u62c9\u4f2f\u7cd6\u91cd\u505a\u4e00\u5207\u53ef\u80fd\u7684\u98df\u54c1<\/strong>\u201d\u3002<\/p>\n

\n
\n
\n

02<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u7ba1\u4e2d\u7aa5\u8c79\uff0c\u4ece\u963f\u62c9\u4f2f\u7cd6\u770b\u80cc\u540e\u7684\u81ea\u6709\u54c1\u724c<\/strong><\/section>\n

\u8bf4\u5230\u8fd9\u91cc\uff0c\u53ef\u80fd\u4f60\u610f\u8bc6\u5230\u4e86\u8fd9\u6b3e\u65b0\u54c1\u7684\u4e00\u70b9\u7279\u6b8a\u4e4b\u5904\u2014\u2014\u5b83\u5e76\u4e0d\u4e0d\u51fa\u81ea\u4e8e\u67d0\u4e2a\u6211\u4eec\u719f\u77e5\u7684\u98df\u54c1\u54c1\u724c\uff0c\u800c\u662f\u51fa\u81ea\u96f6\u552e\u96c6\u56e2\u65d7\u4e0b\u7684\u81ea\u6709\u54c1\u724c\u3002<\/p>\n

\u81ea\u6709\u54c1\u724c\uff0c\u66fe\u957f\u671f\u7ed9\u6d88\u8d39\u8005\u7559\u4e0b\u201c\u4f4e\u4ef7\u201d\u201d\u6ca1\u65b0\u610f\u201c\u7684\u5370\u8c61\u3002\u53ef\u8fd9\u4e00\u6b21\uff0c\u5728\u963f\u62c9\u4f2f\u7cd6\u8fd9\u79cd\u539f\u6599\u8fd8\u6ca1\u6709\u88ab\u56fd\u5185\u98df\u54c1\u884c\u4e1a\u5e7f\u6cdb\u5e94\u7528\u7684\u65f6\u5019\uff0c\u6b27\u53d1\u81ea\u6709\u54c1\u724c\u5374\u8d70\u5728\u4e86\u56fd\u5185\u5e02\u573a\u7684\u524d\u5217\uff0c\u81ea\u6709\u54c1\u724c\u4e5f\u80fd\u505a\u51fa\u521b\u65b0\u98df\u54c1\u3002\u90a3\u4e48\uff0c\u5b83\u80cc\u540e\u7684\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u81ea\u6709\u54c1\u724c\u56e2\u961f\uff0c\u7a76\u7adf\u662f\u4e00\u4e2a\u600e\u6837\u7684\u89d2\u8272\uff1f<\/p>\n

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10\u670819\u65e5\uff0c\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u5ba3\u5e03\u5c06\u6295\u5165280\u4ebf\u6e2f\u5143(\u7ea636\u4ebf\u7f8e\u5143)\uff0c\u76f4\u63a5\u548c\u95f4\u63a5\u5171\u6301\u6709\u9ad8\u946b\u96f6\u552e\u7ea672%\u80a1\u4efd\uff0c\u6210\u4e3a\u6700\u5927\u63a7\u80a1\u80a1\u4e1c\u3002\u8fd9\u4e5f\u610f\u5473\u7740\u9ad8\u946b\u96f6\u552e\u548c\u6b27\u53d1\u81ea\u6709\u54c1\u724c\u5c06\u80fd\u5f97\u5230\u963f\u91cc\u96c6\u56e2\u5e9e\u5927\u6570\u636e\u5e73\u53f0\u7684\u652f\u6301\u3002<\/p>\n

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2020\u5e74\u5728\u54c1\u724c\u6570\u4e0eSKU\u6570\u5747\u5927\u5e45\u51cf\u5c11\u7684\u60c5\u51b5\u4e0b\uff0c\u6b27\u53d1\u516c\u53f8\u589e\u52a0\u4e864500\u4e07\u4eba\u6c11\u5e01\u7684\u5229\u6da6\uff0c\u5e76\u5728\u5927\u6da6\u53d1\u548c\u6b27\u5c1a\u5408\u5e76\u540e\uff0c\u901a\u8fc7\u63d0\u9ad8\u4f9b\u5e94\u94fe\u6548\u7387\uff0c\u589e\u52a0\u4e86\u8fd1\u4e94\u4e2a\u70b9\u7684\u5229\u6da6\u6536\u76ca\u3002\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u662f\u54c1\u724c\u7684\u4e13\u6ce8\u53d6\u5f97\u7684\u6210\u679c\u3002<\/p>\n

\n
\n

03<\/strong><\/p>\n<\/section>\n<\/section>\n

\u96f6\u552e\u65b0\u65f6\u4ee3\uff0c\u81ea\u6709\u54c1\u724c\u662f\u6838\u5fc3\u7ade\u4e89\u529b<\/strong><\/section>\n
\u89c2\u5bdf\u6574\u4e2a\u5e02\u573a\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u5982\u4eca\u5927\u5927\u5c0f\u5c0f\u7684\u96f6\u552e\u5546\u4eec\u5df2\u7ecf\u4e0d\u518d\u6ee1\u8db3\u4e8e\u4f20\u7edf\u7684\u5546\u8d85\u6a21\u5f0f\u3002\u65e0\u8bba\u662f\u5927\u6da6\u53d1\u3001\u5bb6\u4e50\u798f\u3001\u6c83\u5c14\u739b\u8fd9\u6837\u7684\u5927\u578b\u96f6\u552e\u96c6\u56e2\uff0c\u8fd8\u662f\u5168\u5bb6\u30017-11\u3001\u4fbf\u5229\u8702\u8fd9\u6837\u7684\u8fde\u9501\u5c0f\u578b\u4fbf\u5229\u5e97\uff0c\u90fd\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u81ea\u6709\u54c1\u724c\u3002<\/section>\n
\u4f46\u5373\u4fbf\u5982\u6b64\uff0c\u4e2d\u56fd\u81ea\u6709\u54c1\u724c\u4e5f\u4ecd\u5904\u4e8e\u521a\u521a\u8d77\u6b65\u7684\u9636\u6bb5\uff0c\u6b27\u53d1\u516c\u53f8\u5411\u6211\u4eec\u900f\u9732\u4e86\u4e00\u7ec4\u6570\u636e\uff0c\u76ee\u524d\uff0c\u81ea\u6709\u54c1\u724c\u5728\u96f6\u552e\u4e2d\u7684\u5360\u6bd4\uff0c\u6b27\u6d32\u8fbe\u523040%-50%\uff0c\u7f8e\u56fd\u670930%-40%\uff0c\u800c\u4e2d\u56fd\u76ee\u524d\u8fd8\u4e0d\u52301%\u3002\u8fd9\u4e0e\u4e00\u7cfb\u5217\u5386\u53f2\u539f\u56e0\u6709\u5173\u3002<\/section>\n
\u201c\u81ea\u6709\u54c1\u724c\u201d\u8fd9\u4e00\u6982\u5ff5\u672c\u5c31\u662f\u201c\u8236\u6765\u54c1\u201d\u3002\u6b27\u7f8e\u56fd\u5bb6\u96f6\u552e\u96c6\u56e2\u8d77\u6b65\u65e9\u3001\u89c4\u6a21\u5927\u3002\u5bb6\u4e50\u798f\u6210\u7acb\u4e8e1959\u5e74\uff0c\u6c83\u5c14\u739b\u6210\u7acb\u4e8e1962\u5e74\uff0c\u5c31\u8fde\u9887\u6709\u4e9b\u201c\u7f51\u7ea2\u201d\u8272\u5f69\u7684Costco\u597d\u5e02\u591a\uff0c\u5176\u5b9e1976\u5e74\u5c31\u5df2\u7ecf\u6210\u7acb\u3002\u800c\u5728\u300a\u8d22\u5bcc\u300b\u6742\u5fd7\u4e16\u754c500\u5f3a\u699c\u5355\u4e2d\uff0c\u6c83\u5c14\u739b\u5e38\u5e74\u6392\u5728\u4e16\u754c\u7b2c\u4e00\u30022020\u5e74\u7684\u699c\u5355\u4e2d\uff0c\u6c83\u5c14\u739b5239.6\u4ebf\u7f8e\u5143\u7684\u603b\u8425\u6536\uff0c\u6bd4\u82f9\u679c\u3001\u5fae\u8f6f\u3001\u5b9d\u9a6c\u4e09\u5bb6\u516c\u53f8\u8425\u6536\u4e4b\u548c\u8fd8\u8981\u9ad8\u3002<\/section>\n
\u800c\u4e2d\u56fd\u96f6\u552e\u96c6\u56e2\u666e\u904d\u8d77\u6b65\u8f83\u665a\uff0c\u5927\u6da6\u53d1\u3001\u82cf\u679c\u3001\u6c38\u8f89\u8d85\u5e02\u7b49\u54c1\u724c\u5747\u6210\u7acb\u4e8e2000\u5e74\u5de6\u53f3\u3002\u89c4\u6a21\u4e5f\u5c0f\u5f97\u591a\uff0c\u8d22\u62a5\u663e\u793a\uff0c\u4e2d\u56fd\u96f6\u552e\u884c\u4e1a\u7b2c\u4e00\u7684\u9ad8\u946b\u96f6\u552e\u96c6\u56e22019\u5e74\u8425\u6536\u4e3a1018.68\u4ebf\u4eba\u6c11\u5e01\uff0c\u4e0e2020\u300a\u8d22\u5bcc\u300b\u4e2d\u56fd500\u5f3a\u7b2c1\u7684\u4e2d\u77f3\u6cb9\u76f8\u6bd4\uff0c\u6709\u8fd130\u500d\u7684\u5dee\u8ddd\u3002<\/section>\n
\u8fd9\u81ea\u7136\u5bfc\u81f4\u4e86\u897f\u65b9\u56fd\u5bb6\u81ea\u6709\u54c1\u724c\u4e5f\u5360\u636e\u4e86\u8d77\u6b65\u65e9\u3001\u53d1\u5c55\u5feb\u7684\u4f18\u52bf\u3002\u6709\u7814\u7a76\u663e\u793a\uff0c\u82f1\u56fd\u7684\u739b\u5c14\u79d1\u516c\u53f8\u65e9\u57281882\u5e74\u5c31\u5f00\u59cb\u4e86\u81ea\u6709\u54c1\u724c\u7684\u5c1d\u8bd5[4]\u3002\u53d1\u5c55\u81f3\u4eca\uff0c\u751a\u81f3\u6709\u81ea\u6709\u54c1\u724c\u8131\u79bb\u539f\u6709\u96f6\u552e\u96c6\u56e2\uff0c\u72ec\u7acb\u53d1\u5c55\u58ee\u5927\u7684\u4f8b\u5b50\u3002\u6700\u5178\u578b\u7684\u4f8b\u5b50\u662f\u65e0\u5370\u826f\u54c1\uff0c\u6700\u65e9\u53ea\u662f\u65e5\u672c\u897f\u53cb\u8d85\u5e02\u65d7\u4e0b\u7684\u81ea\u6709\u54c1\u724c\u3002\u800c\u5982\u4eca\uff0c\u897f\u53cb\u8d85\u5e02\u5df2\u7ecf\u51e0\u4e4e\u88ab\u4eba\u4eec\u9057\u5fd8\uff0c\u65e0\u5370\u826f\u54c1\u5374\u904d\u5e03\u4e16\u754c\u3002<\/section>\n
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1\u3001\u00a0\u5bf9\u6d88\u8d39\u8005\u9700\u6c42\u7684\u66f4\u5feb\u3001\u66f4\u51c6\u628a\u63a7<\/strong><\/strong><\/section>\n
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2\u3001\u8d4b\u4e88\u5546\u54c1\u72ec\u7279\u6027\uff0c\u6253\u9020\u4ea7\u54c1\u5dee\u5f02\u5316<\/strong><\/strong><\/section>\n
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<\/em><\/section>\n
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3\u3001\u00a0\u63d0\u9ad8\u987e\u5ba2\u5fe0\u8bda\u5ea6\uff0c\u8d70\u51fa\u4ef7\u683c\u6218\u6ce5\u6f6d<\/strong><\/strong><\/section>\n
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04<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u603b\u7ed3<\/strong><\/section>\n

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\u53d7\u8bbf\u5609\u5bbe\u4ecb\u7ecd\uff1a<\/strong><\/section>\n
<\/section>\n
\u53d7\u8bbf\u5609\u5bbe\u6731\u65b0\u529b\uff08Lisa\uff09
<\/em><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u6b27\u53d1<\/em>
<\/section>\n
\u6731\u65b0\u529b\uff08Lisa\uff09\u662f\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u81ea\u6709\u54c1\u724c\u548c\u4e0a\u6d77\u6b27\u53d1\u7ba1\u7406\u54a8\u8be2\u6709\u9650\u516c\u53f8\u603b\u7ecf\u7406\uff0cLisa\u548c\u5979\u7684\u56e2\u961f\u4e3a\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u63d0\u4f9b\u5168\u9762\u7684\u81ea\u6709\u54c1\u724c\u670d\u52a1\uff0c\u7ba1\u7406\u96c6\u56e2\u65d7\u4e0b8\u4e2a\u54c1\u724c\uff0c\u5e74\u9500\u552e\u6536\u5165\u8d85\u8fc710\u4ebf\u4eba\u6c11\u5e01\u3002<\/section>\n
Lisa\u4e8e\u54c8\u4f5b\u5546\u5b66\u9662\u5b8c\u6210\u4e86\u98a0\u8986\u6027\u521b\u65b0\u7684\u5b66\u4e60\uff0c\u5728\u52a0\u5165\u9ad8\u946b\u96f6\u552e\u96c6\u56e2\u4e4b\u524d\uff0c\u5979\u5728\u4e1a\u754c\u6743\u5a01\u7684\u54c1\u724c\u54a8\u8be2\u516c\u53f8Interbrand\u3001LVMH\u96c6\u56e2\u3001\u96c0\u5de2\u516c\u53f8\u5de5\u4f5c\u3002<\/section>\n
\u4f5c\u4e3a\u4e00\u4f4d\u6210\u719f\u7684\u9886\u5bfc\u8005\u548c\u65b0\u5e02\u573a\u521b\u5efa\u8005\uff0cLisa\u62e5\u6709\u8d85\u8fc718\u5e74\u7684\u4e1a\u52a1\u53d1\u5c55\u3001\u54c1\u724c\u521b\u65b0\u548c\u56e2\u961f\u7ba1\u7406\u7ecf\u9a8c\u3002\u5728\u8d44\u6e90\u6709\u9650\u7684\u6761\u4ef6\u4e0b\uff0c\u5979\u80fd\u591f\u627e\u5230\u72ec\u7279\u7684\u89e3\u51b3\u65b9\u6848\u6765\u5b8c\u6210\u516c\u53f8\u76ee\u6807\uff0c\u901a\u8fc7\u98a0\u8986\u6027\u521b\u65b0\u6765\u5f15\u9886\u4e1a\u52a1\u53ef\u6301\u7eed\u589e\u957f\u3002<\/section>\n
Lisa\u8ba4\u4e3a\u521b\u65b0\u662f\u79d1\u5b66\u548c\u827a\u672f\u7684\u7ed3\u5408, \u662f\u73b0\u4ee3\u6d88\u8d39\u54c1\u548c\u96f6\u552e\u4f01\u4e1a\u5546\u4e1a\u589e\u957f\u7684\u91cd\u8981\u9014\u5f84\u3002<\/section>\n
\u53c2\u8003\u6765\u6e90\uff1a<\/section>\n
[1]\u300aIDF 2017\u5168\u7403\u7cd6\u5c3f\u75c5\u5730\u56fe(\u7b2c8\u7248)\u300b<\/section>\n
[2]\u300a\u4e2d\u56fd\u80a5\u80d6\u62a5\u544a\uff1a3\u4ebf\u4ee5\u4e0a\u7684\u56fd\u6c11\u4f53\u91cd\u8d85\u91cd\u300b\uff0c2017\u5e745\u670810\u65e5\uff0c\u817e\u8baf\u65b0\u95fb<\/section>\n
[3]\u300a\u5168\u7403\u9996\u7528\u751f\u7269\u6cd5\u5236\u53d6\uff2c\uff0d\u963f\u62c9\u4f2f\u7cd6\u6b63\u5f0f\u6295\u653e\u5e02\u573a\u300b\uff0c2009\u5e7412\u670803\u65e5\uff0c\u65b0\u534e\u7f51<\/section>\n
[4]\u300a\u56fd\u5916\u81ea\u6709\u54c1\u724c\u7684\u6f14\u53d8\u5386\u53f2\u4e0e\u53d1\u5c55\u72b6\u51b5\u7814\u7a76\u300b\uff0c2017\u5e747\u670816\u65e5\uff0c\u5f20\u5e86\u4f1f<\/section>\n
\u63d0\u793a\uff1a<\/strong><\/section>\n
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