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1.\u542b\u91cf\u4e0d\u540c<\/span><\/strong><\/p>\n

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2.\u00a0\u573a\u666f\u4e0d\u540c<\/span><\/strong><\/p>\n

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1.\u88ab\u6a44\u6984\u7403\u961f\u6253\u54cd\u540d\u6c14<\/span><\/strong><\/p>\n

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1969\u5e74\u590f\u5929\uff0c\u804c\u4e1a\u6a44\u6984\u7403\u961f\u582a\u8428\u65af\u914b\u957f\u961f\u9996\u6b21\u5c06\u4f73\u5f97\u4e50\u5e26\u5230\u5b98\u65b9\u804c\u4e1a\u4f53\u80b2\u8d5b\u4e8b\u7684\u8d5b\u573a\u4e0a\uff0c\u5e76\u5728\u4f73\u5f97\u4e50\u7684\u4f53\u529b\u52a9\u529b\u4e0b\u62ff\u4e0b\u4e86\u7b2c\u56db\u5c4aNFL\u8d85\u7ea7\u7897\u51a0\u519b\u3002<\/span><\/p>\n

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<\/p>\n

1983\u5e74\uff0c\u4f73\u5f97\u4e50\u6b63\u5f0f\u4e0eNFL\u7b7e\u7ea6\uff0c\u6210\u4e3a\u7f8e\u56fd\u56fd\u5bb6\u6a44\u6984\u7403\u8054\u76df\u7684\u5b98\u65b9\u8fd0\u52a8\u996e\u6599\u3002\u6b64\u5916\uff0c\u8fd8\u6709MLB\u3001NHL\u3001MLS\u3001WNBA\u3001\u7f8e\u56fd\u7bee\u7403\u56fd\u5bb6\u961f\u3001NASCAR\u8d5b\u8f66\u4ee5\u53ca\u8bf8\u591a\u5927\u5b66\u8fd0\u52a8\u7ec4\u7ec7\uff0c\u5747\u4f7f\u7528\u4f73\u5f97\u4e50\u4f5c\u4e3a\u5176\u5b98\u65b9\u8fd0\u52a8\u996e\u6599\uff0cNBA\u66f4\u662f\u4e0e\u4f73\u5f97\u4e50\u5c55\u5f00\u4e86\u6781\u5177\u6df1\u5ea6\u7684\u5408\u4f5c\u3002[1]<\/span><\/p>\n

2.\u4f53\u80b2\u5de8\u661f\u7684\u8c6a\u534e\u4ee3\u8a00\u9635\u5bb9<\/span><\/strong><\/p>\n

\u00a01991\u5e74\uff0c\u4f73\u5f97\u4e50\u54c1\u724c\u4ee51350\u4e07\u7f8e\u5143\u7684\u5408\u7ea6\u7b7e\u4e0b\u4e86NBA\u5de8\u661f\u8fc8\u514b\u5c14\u00b7\u4e54\u4e39\uff0c\u6b63\u662f\u8fd9\u4e00\u4e3e\u52a8\uff0c\u5c06\u4f73\u5f97\u4e50\u5728\u6d88\u8d39\u8005\u4e2d\u7684\u77e5\u540d\u5ea6\u62c9\u5230\u4e86\u5dc5\u5cf0\u3002<\/span><\/p>\n

\u5f53\u65f6\u7684\u4e54\u4e39\u5e26\u9886\u516c\u725b\u961f\u4ee54:1\u7684\u6218\u7ee9\u6218\u80dc\u4e86\u6e56\u4eba\u961f\uff0c\u62ff\u4e0b\u4e86\u7b2c\u4e00\u5ea7NBA\u603b\u51a0\u519b\u5956\u676f\uff0c\u8fd8\u4e0a\u6f14\u4e86\u8457\u540d\u7684\u7a7a\u4e2d\u6362\u624b\u4e0a\u7bee\u6280\u5de7\uff0c\u5728\u7403\u8ff7\u5fc3\u4e2d\uff0c\u4e54\u4e39\u662f\u4e0d\u53ef\u66ff\u4ee3\u7684\u300c\u7bee\u7403\u4e4b\u795e\u300d\u7684\u5b58\u5728\u3002\u4f73\u5f97\u4e50\u7b7e\u7ea6\u4e54\u4e39\uff0c\u76f8\u5f53\u4e8e\u7ed9\u81ea\u5df1\u7b7e\u4e86\u4e00\u4e2aNBA\u7684\u6d3b\u5b57\u62db\u724c\u3002<\/span><\/p>\n

1992\u5e74\uff0c\u4f73\u5f97\u4e50\u63a8\u51fa\u4e86\u4ee5\u4e54\u4e39\u4e3a\u4e3b\u9898\u7684\u5e7f\u544a\u300cBe Like Mike\u300d\uff0c\u540c\u65f6\uff0c\u8fd9\u4e5f\u662f\u4e54\u4e39\u4e00\u751f\u4e2d\u6700\u7ecf\u5178\u7684\u5e7f\u544a\u3002\u300cBe Like Mike\u300d\u6e90\u4e8e\u8fea\u58eb\u5c3c\u52a8\u753b\u7535\u5f71\u300a\u5947\u5e7b\u68ee\u6797\u300b\u4e2d\u7684\u7ecf\u5178\u6b4c\u66f2\u300cI Wanna Be Like You\u300d\uff0c\u5728\u5e7f\u544a\u7247\u4e2d\uff0c\u4e54\u4e39\u5c55\u793a\u4e86\u5927\u91cf\u7684\u7bee\u7403\u6280\u5de7\u548c\u4e0e\u5b69\u5b50\u4eec\u7684\u4e92\u52a8\u753b\u9762\uff0c\u5f53\u7136\u6700\u91cd\u8981\u7684\u8fd8\u662f\u4e54\u4e39\u7545\u996e\u4f73\u5f97\u4e50\u7684\u955c\u5934\uff0c\u548c\u7247\u5c3e\u7684\u300cBE LIKE MIKE.DRINK GATORADE.\u300d\u3002\u5f53\u65f6\u7684\u4e00\u4e9b\u5b69\u5b50\u76f8\u4fe1\uff0c\u53ea\u8981\u559d\u4e86\u4f73\u5f97\u4e50\uff0c\u5c31\u80fd\u6210\u4e3a\u548c\u4e54\u4e39\u4e00\u6837\u7684\u7bee\u7403\u5de8\u661f\u3002<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u968f\u7740\u300cBe Like Mike \u300d\u7684\u5e7f\u544a\u8bed\u6210\u4e3a\u5bb6\u55bb\u6237\u6653\u7684\u6d41\u884c\u8bcd\u6c47\uff0c\u4f73\u5f97\u4e50\u662f\u300c\u7bee\u7403\u5de8\u661f\u7684\u6db2\u4f53\u71c3\u6599\u300d\u8fd9\u4e00\u6982\u5ff5\uff0c\u4e5f\u540c\u65f6\u88ab\u6df1\u6df1\u690d\u5165\u4eba\u5fc3\u3002[1]<\/p>\n

<\/p>\n

\u6b64\u540e\uff0c\u4f73\u5f97\u4e50\u8fd8\u7b7e\u7ea6\u4e86\u8db3\u7403\u5de8\u661f\u6885\u897f\u3001\u7f51\u7403\u8fd0\u52a8\u5458\u585e\u857e\u5a1c\u00b7\u5a01\u5ec9\u59c6\u65af\u3001\u9876\u7ea7\u8fd0\u52a8\u5458\u5c24\u585e\u6069\u00b7\u535a\u5c14\u7279\u7b49\u4eba\uff0c\u5efa\u7acb\u4e86\u4e13\u5c5e\u4f73\u5f97\u4e50\u7684\u8fd0\u52a8\u5de8\u661f\u4ee3\u8a00\u4eba\u7684\u961f\u4f0d\u3002<\/p>\n

\u00a0<\/span><\/p>\n

\u8fdb\u9a7b\u4e2d\u56fd\u540e\uff0c\u4f73\u5f97\u4e50\u53c8\u9646\u7eed\u7b7e\u7ea6\u4e86NBA\u660e\u661f\u6797\u4e66\u8c6a\u3001\u4e2d\u56fd\u7537\u7bee\u65b0\u751f\u4ee3\u7403\u661f\u963f\u4e0d\u90fd\u6c99\u62c9\u6728\u4f5c\u3001\u7fbd\u6bdb\u7403\u8fd0\u52a8\u5458\u90d1\u601d\u7ef4\u548c\u9ec4\u96c5\u743c\u4e0e\u6700\u8fd1\u70ed\u5ea6\u6b63\u9ad8\u7684\u5973\u8db3\u7403\u5458\u738b\u971c\u3002\u53ef\u4ee5\u8bf4\uff0c\u4f73\u5f97\u4e50\u6b63\u662f\u501f\u52a9\u4e2d\u56fd\u77e5\u540d\u8fd0\u52a8\u5458\u7684\u5f71\u54cd\u529b\u6253\u901a\u5927\u4e2d\u534e\u5e02\u573a\u3002<\/p>\n

\u00a0<\/span><\/p>\n

\u51ed\u501f\u8d5e\u52a9\u4f53\u80b2\u8d5b\u4e8b\u3001\u7b7e\u7ea6\u4f53\u80b2\u5de8\u661f\u4ee3\u8a00\u4eba\u8d77\u5bb6\u7684\u4f73\u5f97\u4e50\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u5f62\u6210\u4e86\u79ef\u6781\u7684\u54c1\u724c\u5f71\u54cd\u548c\u54c1\u724c\u8054\u60f3\uff0c\u5efa\u7acb\u4e86\u575a\u56fa\u7684\u60c5\u611f\u8fde\u63a5\u3002\u5728\u4f53\u80b2\u8d5b\u4e8b\u7684\u201c\u6f14\u8bb2\u201d\u65b9\u9762\uff0c\u4f73\u5f97\u4e50\u65e0\u7591\u662f\u505a\u5230\u4e86\u6700\u597d\u3002<\/p>\n

<\/p>\n

XS\u8fd0\u52a8\u8425\u517b\u996e\u6599\uff1a<\/span><\/strong><\/p>\n

\u76f4\u9500\u6e20\u9053\u4e0b\u7684\u9ed1\u9a6c<\/span><\/strong><\/p>\n

2001\u5e74\uff0cXS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u4e8e\u5168\u7403\u6781\u9650\u8fd0\u52a8\u7231\u597d\u8005\u5fc3\u4e2d\u7684\u5723\u5730\u2014\u2014\u7f8e\u56fd\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u62c9\u53e4\u90a3\u6d77\u6ee9\u8bde\u751f\u3002\u76ee\u524d\uff0cXS\u5df2\u8986\u76d6\u5168\u740351\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u4e3a\u5b89\u5229\u516c\u53f8\u521b\u9020\u4e86\u8d85\u8fc720\u4ebf\u7f8e\u5143\u7684\u9500\u552e\u4e1a\u7ee9\u3002<\/span><\/p>\n

2017\u5e749\u67084\u65e5\u4e0a\u534810\u70b9\uff0cXS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u6b63\u5f0f\u5728\u4e2d\u56fd\u53d1\u552e\uff0c\u77ed\u77ed29\u5c0f\u65f6\u5c31\u552e\u51fa\u4e00\u5343\u4e07\u7f50\uff0c\u8ba9XS\u5168\u7403\u526f\u603b\u88c1\u5927\u536b\u00b7\u8303\u5fb7\u6587\u5ba3\u5e03\u4e2d\u56fd\u4ec5\u5728\u4e00\u5929\u5185\u5c31\u5df2\u8dfb\u8eab\u6210\u4e3aXS\u5168\u7403\u7b2c\u4e09\u5927\u5e02\u573a\u3002<\/span><\/p>\n

<\/p>\n

1.\u76f4\u9500\u6253\u6cd5\u4e0b\u7684\u5fe0\u8bda\u987e\u5ba2\u7fa4<\/span><\/strong><\/p>\n

XS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u96b6\u5c5e\u4e8e\u77e5\u540d\u76f4\u9500\u9f99\u5934\u4f01\u4e1a\u5b89\u5229\u516c\u53f8\uff0c\u201c\u76f4\u9500\u6a21\u5f0f\u201d\u5c31\u662f\u901a\u8fc7\u53bb\u6389\u4e2d\u95f4\u5546\uff0c\u964d\u4f4e\u4ea7\u54c1\u7684\u6d41\u901a\u73af\u8282\u6210\u672c\u5e76\u6ee1\u8db3\u987e\u5ba2\u5229\u76ca\u6700\u5927\u5316\u9700\u6c42\u7684\u4e00\u79cd\u6548\u7387\u9ad8\u7684\u8425\u9500\u65b9\u5f0f\u3002\u4e0e\u4f20\u7edf\u7684\u9500\u552e\u6e20\u9053\u76f8\u6bd4\uff0c\u76f4\u9500\u6a21\u5f0f\u7701\u53bb\u7684\u6d41\u901a\u6210\u672c\u53ef\u4ee5\u66f4\u591a\u7684\u8fd0\u7528\u5728\u4ea7\u54c1\u7814\u53d1\u4e0a\uff0c\u63a8\u51fa\u9ad8\u8d28\u91cf\u3001\u9ad8\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n

\u4f46\u662f\u76f8\u6bd4\u4e8e\u4f20\u7edf\u6e20\u9053\u5efa\u8bbe\u7ebf\u4e0a\u7ebf\u4e0b\u76f4\u8425\u5e97\u3001\u5728\u7535\u89c6\u548c\u77e5\u540d\u7f51\u7edc\u5e73\u53f0\u6253\u5e7f\u544a\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u5b89\u5229\u516c\u53f8\u53ea\u80fd\u901a\u8fc7\u7ecf\u9500\u5546\u8fd9\u79cd\u552f\u4e00\u8d2d\u4e70\u6e20\u9053\u7684\u8425\u9500\u65b9\u5f0f\u786e\u5b9e\u4f7f\u5176\u8f90\u5c04\u7684\u987e\u5ba2\u8303\u56f4\u7f29\u51cf\u4e0d\u5c11\uff0c\u5927\u5927\u63d0\u9ad8\u4e86\u5176\u83b7\u5ba2\u96be\u5ea6\u3002\u5f88\u73b0\u5b9e\u7684\u4e00\u4e2a\u95ee\u9898\u662f\uff0c\u63d0\u5230\u8fd0\u52a8\u996e\u6599\uff0c\u4eba\u4eec\u66f4\u591a\u7684\u662f\u4e86\u89e3\u5230\u5b9d\u77ff\u529b\u3001\u5065\u529b\u5b9d\u3001\u4f73\u5f97\u4e50\u8fd9\u4e9b\u968f\u5904\u53ef\u89c1\u53ef\u8d2d\u4e70\u7684\u4f20\u7edf\u54c1\u724c\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u9009\u62e9XS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u7684\u987e\u5ba2\u53ea\u662f\u4e00\u5c0f\u90e8\u5206\u3002<\/span><\/p>\n

\u4e0e\u52a0\u62ff\u5927\u77e5\u540d\u8fd0\u52a8\u54c1\u724cLululemon\u76f8\u4f3c\u7684\u662f\uff0cXS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u7684\u8425\u9500\u65b9\u5f0f\u4e5f\u66f4\u7c7b\u4f3c\u4e8e\u793e\u7fa4\u63a8\u5e7f\u3002<\/span><\/p>\n

Lululemon\u7684\u6253\u6cd5\u662f\u5bfb\u627e\u5404\u4e2a\u745c\u4f3d\u7fa4\u4f53\u5185\u7684\u6709\u540d\u7684\u745c\u4f3d\u8001\u5e08\u6216\u5065\u8eab\u6559\u7ec3\u4f5c\u4e3aKOL\uff0c\u914d\u5408\u76f8\u5173\u7684\u7ebf\u4e0b\u6d3b\u52a8\u548c\u5065\u8eab\u8bfe\u7a0b\uff0c\u5f62\u6210\u5782\u76f4\u96f6\u552e\u7684\u8425\u9500\u95ed\u73af\u3002XS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u5219\u662f\u5c06\u6bcf\u4e00\u4f4d\u4ee3\u7406\u7ecf\u9500\u5546\u5316\u8eab\u4e3a\u6d88\u8d39\u8005\u7fa4\u4f53\u4e2d\u7684COL\uff08\u5373Consume Opinion Leader\uff09\uff0c\u7ecf\u9500\u5546\u4f1a\u4e3a\u4e86\u63d0\u9ad8\u4e1a\u7ee9\u79ef\u6781\u5bfb\u627e\u5ba2\u6e90\uff0c\u7ecf\u9500\u5546\u4e0e\u987e\u5ba21v1\u7684\u6c9f\u901a\u6a21\u5f0f\u53ef\u4ee5\u4f7f\u987e\u5ba2\u66f4\u6df1\u5c42\u6b21\u7684\u4e86\u89e3XS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u7684\u54c1\u724c\u6545\u4e8b\u3001\u914d\u6599\u8868\u3001\u8425\u517b\u6210\u5206\u548c\u4ea7\u54c1\u7684\u4f18\u52bf\u6240\u5728\uff0c\u8fd9\u662f\u4f20\u7edf\u54c1\u724c\u6bd4\u8f83\u96be\u505a\u5230\u7684\u3002<\/span><\/p>\n

\u5b89\u5229\u516c\u53f8\u7684\u8425\u9500\u6a21\u5f0f\u53ef\u4ee5\u6982\u62ec\u4e3a\u4e5d\u4e2a\u5b57\uff0c\u5373\u201c\u7ebf\u4e0b\u9762\u5bf9\u9762\uff0c\u7ebf\u4e0a\u793e\u7fa4\u201d\u3002\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0b\u5b89\u5229\u516c\u53f8\u7684\u76f4\u9500\u6a21\u5f0f\u4e5f\u6e10\u6e10\u8f6c\u4e3a\u7ebf\u4e0a\uff0c\u516c\u53f8\u4e5f\u4f1a\u7ed9\u7ecf\u9500\u5546\u5f00\u8bbe\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u6253\u9020\u4e2a\u4eba\u7ebf\u4e0a\u987e\u5ba2\u7fa4\u7684\u8bfe\u7a0b\uff0c\u8fd9\u5bf9\u672c\u5c31\u91cd\u89c6\u793e\u7fa4\u7ef4\u62a4\u7684\u5b89\u5229\u7ecf\u9500\u5546\u4eec\u66f4\u662f\u6dfb\u7816\u52a0\u74e6\u3002\u57fa\u672c\u4e0a\u6bcf\u4e2a\u7ecf\u9500\u5546\u4f1a\u6709\u76f8\u5e94\u7684\u4ea7\u54c1\u987e\u5ba2\u5fae\u4fe1\u7fa4\uff0c\u7ebf\u4e0b\u4e5f\u4f1a\u5f00\u5c55XS\u8fd0\u52a8\u4e3b\u9898\u6d3b\u52a8\u6765\u7ef4\u7cfb\u611f\u60c5\u3002<\/p>\n

\u53ef\u4ee5\u8bf4\uff0c\u867d\u7136\u83b7\u5ba2\u91cf\u6bd4\u4e0d\u4e0a\u4f20\u7edf\u7684\u8fd0\u52a8\u996e\u6599\u54c1\u724c\uff0c\u4f46\u9009\u62e9\u4e86XS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u7684\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u8ba4\u53ef\u5ea6\u66f4\u9ad8\uff0c\u987e\u5ba2\u7fa4\u4e5f\u66f4\u52a0\u5fe0\u8bda\u3002\u00a0<\/p>\n

<\/p>\n

2.\u771f\u6b63\u65e0\u7cd6\u96f6\u8102\uff0c\u76f4\u51fb\u51cf\u8102\u75db\u70b9<\/span><\/strong><\/p>\n

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<\/p>\n

\u5916\u661f\u4eba\u7535\u89e3\u8d28\u6c34\uff1a<\/span><\/strong><\/span><\/p>\n

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\u00a0<\/span><\/p>\n

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\u00a0<\/span><\/p>\n

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1.\u7f3a\u4e4f\u5168\u6c11\u6027\u7684\u4f53\u80b2\u8d5b\u4e8b<\/span><\/strong><\/p>\n

\u7eb5\u89c2\u5e02\u9762\u4e0a\u53d1\u5c55\u52bf\u5934\u5f3a\u52b2\u7684\u8fd0\u52a8\u4ea7\u4e1a\uff0c\u6bcf\u4e00\u6b3e\u90fd\u79bb\u4e0d\u5f00\u4f53\u80b2\u8d5b\u4e8b\u7684\u5ba3\u4f20\u52a9\u63a8\u3002\u5b89\u8e0f\u7b7e\u7ea6\u4e2d\u56fd\u5965\u59d4\u4f1a\uff0c\u6210\u4e3a\u4e2d\u56fd\u5965\u8fd0\u4ee3\u8868\u56e2\u5b98\u65b9\u552f\u4e00\u6307\u5b9a\u5408\u4f5c\u4f19\u4f34\uff1b\u674e\u5b81\u7684\u521b\u59cb\u4eba\u672c\u5c31\u662f\u5965\u8fd0\u51a0\u519b\uff0c\u4f53\u64cd\u738b\u5b50\u674e\u5b81\uff1b\u5065\u529b\u5b9d\u4f34\u968f\u4e2d\u56fd\u5965\u8fd0\u4ee3\u8868\u56e2\u57281984\u5e74\u7684\u6d1b\u6749\u77f6\u5965\u8fd0\u4f1a\u4e0a\u89c1\u8bc1\u4e86\u91d1\u724c\u96f6\u7684\u7a81\u7834\uff1b\u7f8e\u56fdNFL\u5927\u8d5b\u4e0a\u603b\u51a0\u519b\u7684\u201c\u4f73\u5f97\u4e50\u4e4b\u6d74\u201d\u5e86\u795d\u4eea\u5f0f\u88ab\u4e00\u5c4a\u53c8\u4e00\u5c4a\u5ef6\u7eed\u4e0b\u53bb\u3002<\/span><\/p>\n

\u4e2d\u56fd\u672c\u571f\u5883\u5185\u6bd4\u8f83\u6709\u540d\u7684\u4f53\u80b2\u8d5b\u4e8b\u4e3b\u8981\u6709\u4e2d\u56fd\u8db3\u7403\u534f\u4f1a\u8d85\u7ea7\u8054\u8d5b\u3001\u4e2d\u56fd\u7537\u5b50\u7bee\u7403\u804c\u4e1a\u8054\u8d5b\u3001\u4e2d\u56fd\u7f51\u7403\u516c\u5f00\u8d5b\u3001\u5317\u4eac\u9a6c\u62c9\u677e\u4ee5\u53ca\u82f1\u96c4\u8054\u76df\u804c\u4e1a\u8054\u8d5b\u3001\u738b\u8005\u8363\u8000\u804c\u4e1a\u8054\u8d5b\u7b49\uff0c\u4f46\u8fd9\u4e9b\u4f53\u80b2\u8d5b\u4e8b\u5927\u591a\u53ea\u4e13\u6ce8\u4e8e\u81ea\u5df1\u7684\u9886\u57df\uff0c\u7f3a\u4e4f\u50cfNFL\u8d85\u7ea7\u7897\u3001NBA\u8054\u8d5b\u7684\u5168\u6c11\u6027\u3002<\/span><\/p>\n

\u8d85\u7ea7\u7897\u4e00\u76f4\u4ee5\u6765\u90fd\u662f\u7f8e\u56fd\u6536\u89c6\u7387\u6700\u9ad8\u7684\u8282\u76ee\u30022021\u5c4aNFL\u5927\u8d5b\u6536\u89c6\u7387\u4eba\u6570\u8d85\u8fc71.1\u4ebf\uff0c2020\u5e74\u7f8e\u56fd\u7684\u4eba\u53e3\u666e\u67e5\u663e\u793a\u7f8e\u56fd\u7ea6\u67093.3\u4ebf\u4eba\u53e3\uff0c\u76f8\u5f53\u4e8e\u6bcf\u4e09\u4e2a\u4eba\u4e2d\u5c31\u6709\u4e00\u4e2a\u4eba\u5728\u770b\u8d85\u7ea7\u7897\u3002\u7b2c56\u5c4aNFL\u5927\u8d5b\u5728\u6d1b\u6749\u77f6\u7684SoFi\u4f53\u80b2\u573a\u4e3e\u884c\uff0c\u573a\u9986\u5e38\u8bbe\u89c2\u4f17\u5e2d7\u4e07\u4f59\u4e2a\uff0c\u4f46\u5728\u5927\u578b\u8d5b\u4e8b\u671f\u95f4\u53ef\u4ee5\u6269\u5145\u81f310\u4e07\u5e2d\uff0c\u56fd\u5185\u7684\u4f53\u80b2\u8d5b\u4e8b\u5f88\u5c11\u8fbe\u5230\u8fd9\u6837\u7684\u89c4\u6a21\u3002<\/span><\/p>\n

\u540c\u6837\u7684\uff0c\u7f8e\u56fd\u7684\u5168\u6c11\u8d5b\u4e8bNBA\u768475\u4e2a\u8d5b\u5b63\u4e3e\u529e\u65f6\uff0c\u4e09\u5927\u6536\u89c6\u5e73\u53f0ABC\u3001EPSN\u548cTNT\u7684\u6536\u89c6\u7387\u76f8\u6bd4\u4e0a\u8d5b\u5b63\u589e\u957f\u4e8619%\uff0c\u6bcf\u573a\u5e73\u5747\u6709160\u4e07\u89c2\u4f17\u89c2\u770b\uff0c\u662f18-19\u8d5b\u5b63\u4ee5\u6765\u7684\u6700\u9ad8\u503c\u3002<\/span><\/p>\n

\u9ad8\u6536\u89c6\u7387\u7684\u4f53\u80b2\u8d5b\u4e8b\u4e3a\u8fd0\u52a8\u996e\u6599\u54c1\u724c\u63d0\u4f9b\u4e86\u8db3\u591f\u7684\u66dd\u5149\u7387\uff0c\u540c\u65f6\uff0c\u70ed\u8840\u6cb8\u817e\u7684\u6bd4\u8d5b\u4e5f\u80fd\u8c03\u52a8\u8d77\u7c89\u4e1d\u7403\u8ff7\u7684\u8d2d\u4e70\u70ed\u60c5\u3002\u5982\u679c\u56fd\u5185\u80fd\u591f\u51fa\u73b0\u50cfNFL\u8d85\u7ea7\u7897\u8fd9\u6837\u7684\u5168\u6c11\u8d5b\u4e8b\uff0c\u5bf9\u8fd0\u52a8\u996e\u6599\u5e02\u573a\u7684\u9500\u552e\u4f1a\u662f\u5927\u6709\u88e8\u76ca\u3002<\/span><\/p>\n

2.\u7cd6\u5206\u98ce\u6ce2<\/span><\/strong><\/p>\n

\u4e3a\u4e86\u6ee1\u8db3\u8865\u5145\u8fd0\u52a8\u5458\u8fd0\u52a8\u4e2d\u6d41\u5931\u7684\u8425\u517b\u7269\u8d28\uff0c\u00a0\u8fd0\u52a8\u996e\u6599\u5f80\u5f80\u542b\u6709\u5f88\u9ad8\u7684\u7cd6\u5206\u548c\u7535\u89e3\u8d28\uff0c\u00a0\u8fd9\u4e9b\u7269\u8d28\u5bf9\u4e8e\u53c2\u52a0\u5267\u70c8\u8fd0\u52a8\u7684\u4eba\u6765\u8bf4\u662f\u6709\u76ca\u7684\uff0c\u4f46\u662f\u5982\u679c\u4e0d\u662f\u53c2\u52a0\u5267\u70c8\u8fd0\u52a8\u6216\u8005\u8fd0\u52a8\u5f3a\u5ea6\u6216\u65f6\u95f4\u4e0d\u591f\uff0c\u53cd\u800c\u4f1a\u8d77\u5230\u76f8\u53cd\u7684\u4f5c\u7528\u3002[2]<\/span><\/p>\n

\u8fd0\u52a8\u996e\u6599\u4e2d\u542b\u6709\u6781\u9ad8\u7684\u7cd6\u5206\uff0c\u8fd9\u4e9b\u7cd6\u5206\u4e3b\u8981\u63d0\u4f9b\u5361\u8def\u91cc\uff0c\u4f46\u4e0d\u63d0\u4f9b\u8425\u517b\u3002<\/span><\/p>\n

\u6444\u5165\u8fc7\u591a\u7684\u7cd6\u5206\u4f1a\u9020\u6210\u80a5\u80d6\u3001\u86c0\u7259\uff0c\u63d0\u9ad8\u7f79\u60a3\u6162\u6027\u75be\u75c5\u98ce\u9669\u3002\u4e0d\u4ec5\u5982\u6b64\uff0c\u8fc7\u591a\u7684\u7cd6\u5206\u8fd8\u4f1a\u5bfc\u81f4\u4eba\u4f53\u5185\u7684\u5c3f\u9178\u3001\u574f\u80c6\u56fa\u9187\u5347\u9ad8\uff0c\u589e\u52a0\u9ad8\u8840\u538b\u7684\u98ce\u9669\uff0c\u4ece\u800c\u5bfc\u81f4\u5fc3\u810f\u75c5\u3001\u4e2d\u98ce\u98ce\u9669\u589e\u52a0\u3002<\/span><\/p>\n

\u60f3\u8981\u559d\u65e0\u7cd6\u7684\u8fd0\u52a8\u996e\u6599\uff0c\u53ef\u4ee5\u3002\u4f46\u4e0d\u662f\u6240\u6709\u7684\u201c\u65e0\u7cd6\u201d\u8fd0\u52a8\u996e\u6599\u90fd\u4f1a\u50cfXS\u8fd0\u52a8\u8425\u517b\u996e\u6599\u6dfb\u52a0\u4e59\u9170\u78fa\u80fa\u9178\u94be\u548c\u4e09\u6c2f\u8517\u7cd6\uff0c\u6bd5\u7adf\u5b83\u4eec\u7684\u4f7f\u7528\u6210\u672c\u548c\u6280\u672f\u95e8\u69db\u5f88\u9ad8\u3002\u6240\u4ee5\uff0c\u5927\u90e8\u5206\u65e0\u7cd6\u8fd0\u52a8\u996e\u6599\u4f1a\u9009\u62e9\u6dfb\u52a0\u4ee3\u7cd6\u3002<\/span><\/p>\n

\u73b0\u5728\u4f7f\u7528\u7684\u4ee3\u7cd6\u5206\u4e3a\u4e24\u79cd\uff0c\u4e00\u79cd\u662f\u5de5\u4e1a\u4ee3\u7cd6\uff0c\u6bd4\u5982\u963f\u65af\u5df4\u751c\uff0c\u4f46\u963f\u65af\u5df4\u751c\u5df2\u7ecf\u88ab\u53d1\u73b0\u5728\u4f7f\u7528\u4e2d\u5b58\u5728\u81f4\u764c\u3001\u5bfc\u81f4\u514d\u75ab\u529b\u4f4e\u4e0b\u3001\u8bf1\u53d1\u8111\u7624\u7b49\u5b89\u5168\u9690\u60a3\u3002<\/span><\/p>\n

\u53e6\u4e00\u79cd\u662f\u5929\u7136\u4ee3\u7cd6\uff0c\u5982\u6728\u7cd6\u9187\u3001\u8d64\u85d3\u7cd6\u9187\uff0c\u4f46\u662f\u4ee3\u7cd6\u4f5c\u4e3a\u4e00\u79cd\u751c\u5473\u5242\uff0c\u6682\u65f6\u8fd8\u6ca1\u6709\u88ab\u8bc1\u660e\u5bf9\u4eba\u4f53\u662f\u5b89\u5168\u7684\uff0c\u5c31\u62ff\u8d64\u85d3\u7cd6\u9187\u4e3a\u4f8b\uff0c\u5b83\u7684\u5347\u7cd6\u6307\u6570\u4e3a\u00a00\uff0c\u5bf9\u8840\u7cd6\u542b\u91cf\u7684\u5f71\u54cd\u6781\u4f4e\uff0c\u80fd\u91cf\u542b\u91cf\u4e5f\u5f88\u4f4e\uff0c\u5728\u4eba\u4f53\u4e2d\u4e0d\u88ab\u80a0\u80c3\u5438\u6536\uff0c\u4e3b\u8981\u7531\u5c3f\u6db2\u6392\u51fa\uff0c\u4f46\u662f\u8fc7\u91cf\u670d\u7528\u8d64\u85d3\u7cd6\u9187\u53ef\u80fd\u4f1a\u51fa\u73b0\u8179\u6cfb\u6216\u80a0\u80c3\u4e0d\u9002\u7b49\u75c7\u72b6\u3002[2]<\/span><\/p>\n

\u5373\u4fbf\u662f\u65e0\u7cd6\u8fd0\u52a8\u996e\u6599\uff0c\u4e5f\u4e0d\u80fd\u4fdd\u8bc1\u767e\u5206\u767e\u7684\u5065\u5eb7\u3002<\/span><\/p>\n

3.\u6df7\u6dc6\u4e86\u8fd0\u52a8\u4e0e\u5e74\u8f7b\u5316<\/span><\/strong><\/p>\n

\u8fd0\u52a8\u996e\u6599\u4e4b\u6240\u4ee5\u88ab\u51a0\u4ee5\u201c\u8fd0\u52a8\u201d\u4e8c\u5b57\uff0c\u6700\u57fa\u672c\u7684\u5c31\u662f\u4e0e\u5404\u4e2a\u8fd0\u52a8\u573a\u666f\u7684\u5951\u5408\u3002<\/span><\/p>\n

\u4e8c\u5341\u4e16\u7eaa\u521d\u7684\u5e74\u8f7b\u4eba\u504f\u7231\u8109\u52a8\u548c\u5c16\u53eb\u8fd9\u4e24\u6b3e\u996e\u6599\uff0c\u5b83\u4eec\u91c7\u53d6\u7684\u662f\u66f4\u751f\u6d3b\u5316\u3001\u5e74\u8f7b\u5316\u7684\u8425\u9500\u3002\u8109\u52a8\u4e3b\u6253\u6dfb\u52a0\u4e86\u5404\u79cd\u7ef4\u751f\u7d20\u7684\u8425\u517b\u996e\u6599\uff0c\u8865\u5145\u4eba\u4f53\u6240\u9700\u7684\u5404\u79cd\u7ef4\u751f\u7d20\uff0c\u5c16\u53eb\u4e3b\u6253\u60c5\u7eea\u91ca\u653e\uff0c\u5e74\u8f7b\u4eba\u5728\u7d27\u5f20\u7684\u5de5\u4f5c\u3001\u623f\u8f66\u538b\u529b\u4e4b\u4f59\u901a\u8fc7\u201c\u5c16\u53eb\u201d\u6765\u53d1\u6cc4\u81ea\u5df1\u3002<\/span><\/p>\n

\u4e0d\u53ef\u5426\u8ba4\u7684\u662f\u8fd9\u79cd\u8425\u9500\u786e\u5b9e\u5728\u4e00\u6bb5\u65f6\u671f\u5185\u5e26\u6765\u4e86\u4e0d\u9519\u7684\u6536\u76ca\uff0c\u4f46\u6d88\u8d39\u8005\u4eec\u66f4\u591a\u7684\u662f\u628a\u5b83\u4eec\u5f53\u521d\u666e\u901a\u996e\u6599\u6765\u8d2d\u4e70\uff0c\u5c24\u5176\u662f\u5c16\u53eb\uff0c\u5b83\u7279\u6b8a\u7684\u74f6\u76d6\u8bbe\u8ba1\u5f88\u53d7\u4e00\u4e9b\u7231\u6253\u6c34\u4ed7\u7684\u513f\u7ae5\u559c\u6b22\u3002\u5728\u8fd0\u52a8\u573a\u666f\u4e0b\uff0c\u4eba\u4eec\u8fd8\u662f\u4f1a\u9009\u62e9\u5065\u529b\u5b9d\u3001\u4f73\u5f97\u4e50\u8fd9\u4e9b\u4e0e\u8fd0\u52a8\u7262\u7262\u9ecf\u8fde\u7684\u54c1\u724c\u3002<\/span><\/p>\n

\u4ee4\u4eba\u62c5\u5fc3\u7684\u662f\uff0c\u9762\u5411\u6f6e\u6d41\u5e74\u8f7b\u4eba\u7684\u5916\u661f\u4eba\u7535\u89e3\u8d28\u6c34\u4e0e\u8109\u52a8\u3001\u5c16\u53eb\u7684\u6253\u6cd5\u6709\u4e9b\u7c7b\u4f3c\uff0c\u867d\u7136\u5b83\u7684\u540d\u5b57\u91cc\u542b\u6709\u8fd0\u52a8\u996e\u6599\u7684\u5fc5\u5907\u5143\u7d20\u201c\u7535\u89e3\u8d28\u201d\uff0c\u8fd9\u7b97\u662f\u4e00\u4e2a\u4e0e\u666e\u901a\u996e\u6599\u6bd4\u8f83\u6e05\u6670\u7684\u533a\u5206\uff0c\u4f46\u5b83\u5728\u6f6e\u6d41\u65f6\u5c1a\u9886\u57df\u5927\u5c55\u62f3\u811a\u7684\u8425\u9500\u6253\u6cd5\u4ee4\u6d88\u8d39\u8005\u66f4\u5173\u6ce8\u7684\u662f\u5b83\u53c8\u4e0e\u54ea\u4e2a\u660e\u661f\u5f00\u5c55\u4e86\u5408\u4f5c\uff0c\u53c8\u8d5e\u52a9\u4e86\u54ea\u4e2a\u8282\u76ee\uff0c\u800c\u4e0d\u662f\u5728\u54ea\u573a\u4f53\u80b2\u8d5b\u4e8b\u91cc\u53d1\u73b0\u4e86\u5b83\u7684\u8eab\u5f71\u3002<\/span><\/p>\n

\u53c2\u8003\u8d44\u6599\uff1a<\/span><\/p>\n

[1]\u4f73\u5f97\u4e50\uff1a\u300c\u897f\u65b9\u5065\u529b\u5b9d\u300d\u7684\u9738\u4e1a\u4e94\u5341\u5e74\u00a0\u6765\u6e90\uff1a\u4f53\u80b2\u4ea7\u4e1a\u751f\u6001\u5708<\/span><\/p>\n

[2]\u6d45\u6790\u8fd0\u52a8\u996e\u6599\u7684\u5229\u4e0e\u5f0a\u00a0\u6765\u6e90\uff1a\u4f53\u80b2\u79d1\u5b66<\/span><\/p>\n

[3]\u8fd0\u52a8\u996e\u6599\u767e\u5ea6\u767e\u79d1<\/span><\/p>\n

\u4f5c\u8005\uff1a\u964677<\/span><\/p>\n

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