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\u5728\u5f53\u65f6\uff0c\u8fd9\u79cd\u6e20\u9053\u7b97\u662f\u6700\u4f18\u9009\u62e9\u4e86\u3002\u90a3\u65f6\u4e2d\u56fd\u7684\u8fd0\u52a8\u670d\u88c5\u6bcf\u5e74\u4ee530%\u201450%\u7684\u901f\u5ea6\u589e\u957f\uff0c\u6709\u975e\u5e38\u5927\u7684\u589e\u91cf\uff0c\u8fd9\u8bf4\u660e\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u548c\u7c7b\u522b\u6240\u80fd\u505a\u7684\u9009\u62e9\u8fd8\u4e0d\u591f\u719f\u6089\uff0c\u6240\u4ee5\u8fd9\u65f6\u8c01\u5148\u89e6\u8fbe\u5230\u4ed6\u4eec\uff0c\u8c01\u5c31\u80fd\u5148\u4eab\u53d7\u8fd9\u4e2a\u5de8\u5927\u7684\u201c\u589e\u91cf\u7ea2\u5229\u201d\u3002<\/p>\n

\u5728\u4e92\u8054\u7f51\u8fd8\u4e0d\u591f\u53d1\u8fbe\u7684\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7\u4f20\u7edf\u5206\u9500\u5546\u3001\u52a0\u76df\u5546\u6784\u5efa\u8d77\u6765\u7684\u201c\u65e0\u5b54\u4e0d\u5165\u201d\u7684\u6e20\u9053\u80fd\u8ba9\u54c1\u724c\u8fc5\u901f\u5360\u9886\u5e02\u573a\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u4ea7\u54c1\u4f9b\u4e0d\u5e94\u6c42\u60c5\u51b5\u4e0b\uff0c\u8c01\u5feb\u8c01\u5c31\u80fd\u505a\u5927\u3002<\/p>\n

\u52301997\u5e74\uff0c\u5b89\u8e0f\u5df2\u7ecf\u62e5\u67092000\u591a\u5bb6\u95e8\u5e97\uff0c\u4e5f\u662f\u8fd9\u4e00\u5e74\uff0c\u91d1\u878d\u5371\u673a\u53d1\u751f\uff0c\u6d77\u5916\u8ba2\u5355\u7684\u9510\u51cf\u5e26\u8d70\u4e86\u4e00\u5927\u6279\u978b\u4f01\uff0c\u5b89\u8e0f\u3001\u674e\u5b81\u3001\u7f8e\u90a6\u3001\u7279\u6b65\u7b49\u91cd\u89c6\u56fd\u5185\u6e20\u9053\u7684\u8fd0\u52a8\u670d\u88c5\u54c1\u724c\u6210\u529f\u4ece\u8fd9\u573a\u6d69\u52ab\u4e2d\u6d3b\u4e86\u4e0b\u6765\u3002<\/p>\n

\u5728\u54c1\u724c\u65b9\u9762\uff0c\u4e5f\u662f\u5b89\u8e0f\u62c9\u5f00\u4e86\u4f53\u80b2\u54c1\u724c\u7684\u8425\u9500\u5927\u5e55\u2014\u20141999\u5e74\uff0c\u5b89\u8e0f\u82b180\u4e07\u5143\u91cd\u91d1\u8058\u8bf7\u201c\u4e52\u4e53\u738b\u5b50\u201d\u5b54\u4ee4\u8f89\u505a\u54c1\u724c\u4ee3\u8a00\u4eba\uff0c\u53c8\u8c6a\u63b7300\u4e07\u5728\u592e\u89c6\u9ec4\u91d1\u6bb5\u8fdb\u884c\u5e7f\u544a\u8f70\u70b8\uff0c\u5f53\u5e74\u5b89\u8e0f\u7684\u5e74\u5229\u6da6\u624d400\u4e07\u5143\u5de6\u53f3\u3002<\/p>\n

\u8fd9\u88ab\u770b\u505a\u662f\u5b89\u8e0f\u7684\u7b2c\u4e00\u6b21\u201c\u8c6a\u8d4c\u201d\u3002<\/p>\n

\u636e\u8bf4\uff0c\u6b64\u4e8b\u5728\u5b89\u8e0f\u5185\u90e8\u4e89\u8bba\u4e0d\u4f11\uff0c\u6700\u540e\u4e01\u4e16\u5fe0\u6482\u4e0b\u4e00\u53e5\u8bdd\u201c\u662f\u77e5\u9053\u5b89\u8e0f\u7684\u4eba\u591a\uff0c\u8fd8\u662f\u77e5\u9053\u5b54\u4ee4\u8f89\u7684\u4eba\u591a\uff1f\u201d<\/p>\n

\u6700\u7ec8\u4e8b\u5b9e\u4e5f\u8bc1\u660e\uff0c\u4eba\u6c14\u6781\u9ad8\u7684\u5b54\u4ee4\u8f89\uff0c\u4e00\u4e0b\u5c31\u7ed9\u5b89\u8e0f\u5e26\u6765\u5de8\u5927\u7684\u77e5\u540d\u5ea6\u548c\u5f71\u54cd\u529b\u3002\u7b49\u52302004\u5e74\u5b54\u4ee4\u8f89\u6089\u5c3c\u5965\u8fd0\u593a\u51a0\uff0c\u5b89\u8e0f\u7684\u8425\u4e1a\u989d\u4e5f\u8ddf\u7740\u4ece2\u5343\u4e07\u7a81\u7834\u4e862\u4e2a\u4ebf\u3002<\/p>\n

\u770b\u7740\u5b89\u8e0f\u5c1d\u5230\u4e86\u751c\u5934\uff0c\u664b\u6c5f\u7684\u4e00\u4f17\u4f53\u80b2\u54c1\u724c\u4eec\u7eb7\u7eb7\u8ddf\u8fdb\uff0c\u91d1\u83b1\u514b\u57282000\u5e74\u7b7e\u4e0b\u738b\u6960\u548c\u5f20\u6021\u5b81\uff0c2001\u5e74\u559c\u5f97\u9f99\u9a6c\u4e0a\u8bf7\u4e86\u4e2d\u56fd\u4e52\u4e53\u7403\u6559\u7ec3\u8521\u632f\u534e......<\/p>\n

\u4e4b\u540e\u53c8\u6709\u5a31\u4e50\u660e\u661f\u7684\u4ee3\u8a00\uff0c\u8c22\u9706\u950b\u4ee3\u8a00\u7279\u6b65\uff0c\u5434\u5947\u9686\u4ee3\u8a00\u5fb7\u5c14\u60e0\uff0c\u540e\u6765\u5468\u6770\u4f26\u53c8\u4ee3\u8a00\u4e86\u5fb7\u5c14\u60e0\uff0c\u90ed\u5bcc\u57ce\u4ee3\u8a00\u4e86\u559c\u5f97\u9f99......\u773c\u82b1\u7f2d\u4e71\uff0c\u8ba9\u4eba\u5206\u4e0d\u6e05\u54ea\u5bb6\u662f\u54ea\u5bb6\u3002<\/p>\n

\u4e8e\u6b64\uff0c\u5b89\u8e0f\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e01\u4e16\u5fe0\u53e3\u4e2d\u5b89\u8e0f\u6210\u957f\u56db\u4e2a\u9636\u6bb5\u4e2d\u7684\u4e24\u4e2a\uff0c\u4e00\u662f\u521b\u4e1a\u9636\u6bb5\uff0c\u751f\u4ea7\u5236\u9020\u8d5a\u70b9\u94b1\uff0c\u4e8c\u662f\u521b\u54c1\u724c\u3001\u6253\u5e7f\u544a\u3002<\/p>\n

\u52302008\u5e74\uff0c\u5b89\u8e0f\u5728\u56fd\u5185\u8fd0\u52a8\u978b\u670d\u5e02\u573a\u4e2d\u7684\u5360\u6709\u7387\u4e3a5.8%\uff0c\u5728\u56fd\u5185\u54c1\u724c\u4e2d\u4ec5\u6b21\u4e8e\u674e\u5b81\u3002<\/p>\n

<\/p>\n

<\/p>\n

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\u4f462008\u5e74\uff0c\u4e01\u4e16\u5fe0\u4ecd\u6709\u9057\u61be\u3002<\/p>\n

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\u66f4\u5173\u952e\u7684\u662f\uff0c\u4e3a\u4e86\u964d\u4f4e\u5e93\u5b58\uff0c\u5b89\u8e0f\u51b3\u5b9a\u5728\u96f6\u552e\u7ec8\u7aef\u8fdb\u884c\u6df1\u5ea6\u53d8\u9769\uff0c\u8fd9\u4e5f\u662f\u5bf9\u5b89\u8e0f\u6765\u8bf4\u6781\u4e3a\u91cd\u8981\u7684\u4e00\u6b21\u8715\u53d8\u2014\u2014\u5c06\u5b89\u8e0f\u7684\u8ba2\u8d27\u6a21\u5f0f\u6539\u4e3a\u5355\u5e97\u8ba2\u8d27\uff0c\u539f\u6765\u8ba2\u8d27\u5c31\u662f\u6279\u53d1\u5546\u548c\u52a0\u76df\u5546\u8ba2\u8d27\uff0c\u73b0\u5728\u5168\u56fd8000\u5bb6\u5e97\uff0c\u6bcf\u5bb6\u5e97\u90fd\u5b9e\u884c\u5355\u72ec\u8ba2\u8d27\u3002<\/p>\n

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\u53d8\u9769\u7684200\u591a\u5929\u91cc\uff0c\u5b89\u8e0f\u6267\u884c\u8463\u4e8b\u5434\u6c38\u534e\u5e26\u9886\u9ad8\u7ba1\u56e2\u961f\u5230\u5168\u56fd\u4e86\u89e3\u7ec8\u7aef\u60c5\u51b5\uff0c\u529d\u8bf4\u7ecf\u9500\u5546\u6539\u53d8\u6a21\u5f0f\uff0c\u5148\u5e2e\u52a9\u91cd\u70b9\u5e97\u94fa\u505a\u51fa\u6548\u679c\uff0c\u518d\u63a8\u52a8\u5176\u4ed6\u7684\u5e97\u94fa\u4e5f\u5c31\u53d8\u5f97\u66f4\u5bb9\u6613\u4e9b\u3002<\/p>\n

\u6b64\u5916\uff0c\u5b89\u8e0f\u5c06\u8ba2\u8d27\u4f1a\u4ece\u4e00\u5e744\u6b21\u6539\u4e3a6\u6b21\uff0c\u5e76\u5e2e\u52a9\u7ecf\u9500\u5546\u8fdb\u884c\u95e8\u5e97\u6574\u6539\uff0c\u4e0d\u8ba9\u7ecf\u9500\u5546\u538b\u8d27\u592a\u591a\uff0c\u8ba9\u7ecf\u8425\u4e0d\u5584\u7684\u5e97\u94fa\u8fc5\u901f\u5173\u95ed\u3002<\/p>\n

\u4e00\u7cfb\u5217\u53d8\u9769\u4e0b\uff0c\u5b89\u8e0f\u7a33\u4f4f\u4e86\u81ea\u5df1\u7684\u5730\u4f4d\uff0c2012\u5e74,\u674e\u5b81\u516c\u53f8\u4e8f\u635f\u4e86\u7ea619.8\u4ebf\u5143,\u5b89\u8e0f\u5374\u76c8\u5229\u4e8613.59\u4ebf\u5143,\u5b89\u8e0f\u4ee576.2\u4ebf\u5143\u8425\u6536\u8d85\u8d8a\u674e\u5b81\u768467.4\u4ebf\u5143\u3002<\/p>\n

2015\u5e74\uff0c\u5b89\u8e0f\u8425\u6536\u7a81\u7834\u767e\u4ebf\u5143\uff0c\u6210\u4e3a\u4e2d\u56fd\u7b2c\u4e00\u5bb6\u8de8\u5165\u767e\u4ebf\u4ff1\u4e50\u90e8\u7684\u8fd0\u52a8\u54c1\u4f01\u4e1a\u3002<\/p>\n

\u800c\u4e14\uff0c\u90a3\u4e9b\u5e74\u5b89\u8e0f\u5728\u54c1\u724c\u5b9a\u4f4d\u548c\u6e20\u9053\u65b9\u9762\u7684\u4e00\u7cfb\u5217\u53d8\u9769\uff0c\u518d\u6b21\u91cd\u5851\u4e86\u4e0b\u4e00\u9636\u6bb5\u7684\u57fa\u56e0\u3002<\/p>\n

\u4e01\u4e16\u5fe0\u66fe\u8868\u793a\uff1a\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0b\uff0c\u4e00\u4e2a\u6a21\u5f0f\u7528\u4e86\u5341\u51e0\u5e74\u7edd\u5bf9\u4f1a\u51fa\u73b0\u95ee\u9898\u3002\u5b89\u8e0f\u96c6\u56e2\u6267\u884c\u8463\u4e8b\u5434\u6c38\u534e\u4e5f\u63d0\u5230\uff1a\u201c\u8fd9\u4e2a\u53eb\u505a\u9636\u6bb5\u6027\u91cd\u5851\uff0c\u56e0\u4e3a\u54c1\u724c\u5230\u4e86\u4e00\u4e2a\u5468\u671f\uff0c\u5c31\u4f1a\u8001\u5316\uff0c\u56e0\u6b64\u4f60\u8981\u5728\u54c1\u724c\u6ca1\u8001\u5316\u4e4b\u524d\uff0c\u5feb\u901f\u8f6c\u578b\u3002\u201d<\/p>\n

<\/p>\n

FILA\u7684\u9006\u88ad<\/strong><\/p>\n

\u5b89\u8e0f\u505a\u597d\u4e86\u5927\u4f17\u8def\u7ebf\u540e\uff0c\u5c31\u5f00\u59cb\u8003\u8651\u5347\u7ea7\u7684\u7b56\u7565\uff0c\u5f53\u5e74\u674e\u5b81\u5f3a\u653b\u9ad8\u7aef\u4ed8\u51fa\u7684\u60e8\u75db\u4ee3\u4ef7\u8fd8\u5386\u5386\u5728\u76ee\uff0c\u76f8\u6bd4\u674e\u5b81\uff0c\u5b89\u8e0f\u66f4\u662f\u9ad8\u6027\u4ef7\u6bd4\uff0c\u674e\u5b81\u8d70\u8fd9\u6761\u8def\u8d70\u4e0d\u901a\uff0c\u5b89\u8e0f\u4e5f\u4e0d\u53ef\u80fd\u8d70\u901a\u3002<\/p>\n

\u4e8e\u6b64\uff0c\u5b89\u8e0f\u9009\u62e9\u4e86\u591a\u54c1\u724c\u7b56\u7565\u2014\u2014\u7528\u591a\u4e2a\u5b9a\u4f4d\u7684\u54c1\u724c\u5bf9\u5e94\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u5f3a\u8c03\u5404\u81ea\u7279\u70b9\uff0c\u5438\u5f15\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002\u5b9d\u6d01\u3001\u8054\u5408\u5229\u534e\u7b49\u90fd\u662f\u591a\u54c1\u724c\u7b56\u7565\u7684\u9ad8\u7aef\u73a9\u5bb6\u3002<\/p>\n

\u539f\u6709\u7684\u5b89\u8e0f\u54c1\u724c\u5728\u6d88\u8d39\u8005\u5fc3\u667a\u4e2d\u7684\u5b9a\u4f4d\u5df2\u7ecf\u5f88\u56fa\u5316\uff0c\u800c\u91cd\u65b0\u8fd0\u8425\u4e00\u4e2a\u54c1\u724c\u5f88\u96be\uff0c\u6700\u65b9\u4fbf\u5feb\u6377\u7684\u9014\u5f84\u5c31\u662f\u4e70\u3002<\/p>\n

2009\u5e74\uff0c\u5b89\u8e0f\u4ee56.5\u4ebf\u6e2f\u5143\uff0c\u76f8\u5f53\u4e8e\u4e0a\u4e00\u5e74\u51c0\u5229\u6da6\u4e09\u5206\u4e4b\u4e8c\u7684\u4ef7\u683c\u4ece\u767e\u4e3d\u56fd\u9645\u624b\u4e2d\u6536\u8d2d\u4e86\u6590\u4e50\u5728\u4e2d\u56fd\u7684\u5546\u6807\u4f7f\u7528\u6743\u548c\u4e13\u8425\u6743\uff0c\u6253\u9020\u9ad8\u7aef\u8fd0\u52a8\u65f6\u5c1a\u54c1\u724c\u7684\u5b9a\u4f4d\uff0c\u8fdb\u519b\u4e00\u4e8c\u7ebf\u57ce\u5e02\u5e02\u573a\u3002<\/p>\n

\u8fd9\u662f\u5b89\u8e0f\u7b2c\u4e09\u6b21\u201c\u8c6a\u8d4c\u201d\u3002<\/p>\n

\u5f7c\u65f6\uff0c\u8fd9\u4e2a\u521b\u7acb\u4e8e1911\u5e74\u7684\u610f\u5927\u5229\u54c1\u724c\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u65f6\u8fd8\u663e\u5f97\u6709\u4e9b\u6c34\u571f\u4e0d\u670d\uff0c\u5176\u5f15\u4ee5\u4e3a\u50b2\u7684\u805a\u7126\u4e8e\u7f51\u7403\u3001\u6ed1\u96ea\u3001\u9ad8\u5c14\u592b\u7b49\u9886\u57df\u7684\u4e13\u4e1a\u5316\u4ea7\u54c1\u5e76\u6ca1\u6709\u6fc0\u8d77\u592a\u591a\u6c34\u82b1\uff0c\u53cd\u800c\u8ba9\u5176\u54c1\u724c\u5f71\u54cd\u529b\u65e5\u8d8b\u8fb9\u7f18\u5316\u3002<\/p>\n

\u8fde\u7eed\u4e8f\u635f\u7684\u5b83\u5728\u4e1a\u5185\u770b\u6765\u7b80\u76f4\u662f\u4e00\u4e2a\u201c\u70eb\u624b\u5c71\u828b\u201d\uff0c\u4f46\u5b89\u8e0f\u63a5\u4e0b\u4e86\u5b83\u3002\u82e5\u5e72\u5e74\u540e\uff0c\u8fd9\u6b21\u6536\u8d2d\u88ab\u8ba4\u4e3a\u662f\u5b89\u8e0f\u505a\u7684\u6700\u6b63\u786e\u7684\u4e00\u6b21\u51b3\u5b9a\u3002<\/p>\n

2020\u5e74\u4e0a\u534a\u5e74\uff0c FILA\u5728\u6536\u76ca\u4e0a\u8fbe\u5230\u4e8671.52\u4ebf\u5143\uff0c\u9996\u6b21\u8d85\u8fc7\u4e86\u5b89\u8e0f\u4e3b\u54c1\u724c\uff0867.77\u4ebf\uff09\uff0c\u6700\u7ec8\u5e2e\u52a9\u5b89\u8e0f\u7a33\u4f4f\u4e86\u96c6\u56e2146.69\u4ebf\u7684\u8425\u6536\u3002<\/p>\n

2018-2020\u5e74\uff0c\u6590\u4e50\u7684\u6bdb\u5229\u7387\u9ad8\u8fbe70%\uff0c\u800c\u5b89\u8e0f\u4e3b\u54c1\u724c\u7684\u6bdb\u5229\u7387\u4ec5\u4e3a40%\u3002\u6bcb\u5eb8\u7f6e\u7591\u7684\u662f\uff0cFILA\u4f5c\u4e3a\u5b89\u8e0f\u65d7\u4e0b\u589e\u901f\u6700\u5feb\u7684\u54c1\u724c\uff0c\u5df2\u7ecf\u6210\u4e3a\u5176\u8425\u6536\u7684\u4e3b\u529b\u519b\u3002<\/p>\n

\u5b89\u8e0f\u662f\u5982\u4f55\u8ba9FILA\u8fd9\u5757\u201c\u70eb\u624b\u5c71\u828b\u201d\u53d8\u6210\u660e\u661f\u54c1\u724c\u7684\uff1f<\/p>\n

\u5b89\u8e0f\u6536\u8d2dFILA\uff0c\u6709\u7740\u8fd9\u6837\u51e0\u4e2a\u51fa\u53d1\u70b9\uff1a<\/p>\n

\u5176\u4e00\uff0cFILA\u7684\u54c1\u724c\u4ef7\u503c\u662f\u4e0d\u53ef\u5426\u5b9a\u7684\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u6709\u7740\u767e\u5e74\u5386\u53f2\u7684\u610f\u5927\u5229\u54c1\u724c\uff0c\u5176\u4ea7\u54c1\u548c\u8bbe\u8ba1\u90fd\u6709\u7740\u6d53\u539a\u7684\u5e95\u8574\u548c\u4f18\u52bf\uff0c\u8fd9\u79cd\u5e95\u8574\u548c\u4f18\u52bf\u4e5f\u53ef\u4ee5\u4e3a\u878d\u8fdb\u4e3b\u54c1\u724c\u7684\u57fa\u56e0\u4e2d\uff0c\u534f\u540c\u4e92\u8865\u3002<\/p>\n

\u5b83\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u4e0d\u7406\u60f3\u72b6\u6001\u662f\u56e0\u4e3a\u5e02\u573a\u5224\u65ad\u529b\u548c\u8fd0\u8425\u80fd\u529b\u4e0d\u8db3\u6240\u5bfc\u81f4\u7684\uff0c\u800c\u540e\u8005\u6b63\u662f\u5b89\u8e0f\u7684\u5f3a\u9879\u3002<\/p>\n

\u5176\u4e8c\uff0c\u5b89\u8e0f\u9700\u8981\u4e00\u4e2a\u51b2\u51fb\u4e00\u4e8c\u7ebf\u57ce\u5e02\uff0c\u62b5\u8fbe\u9ad8\u7aef\u5e02\u573a\u7684\u94a5\u5319\u3002<\/p>\n

\u901a\u8fc7\u5bf9\u5e02\u573a\u7684\u91cd\u65b0\u68b3\u7406\uff0c\u5b89\u8e0f\u5e76\u6ca1\u6709\u52a0\u7801\u4e13\u4e1a\u8fd0\u52a8\u9886\u57df\u4e0e\u5176\u4ed6\u54c1\u724c\u76f4\u7ebf\u5bf9\u6807\uff0c\u66f4\u6ca1\u6709\u50cf\u8d35\u4eba\u9e1f\u4e00\u6837\u56db\u9762\u51fa\u51fb\u2014\u2014\u5165\u80a1\u864e\u6251\u4f53\u80b2\uff0c\u8fdb\u5165\u8dd1\u6b65\u3001\u5065\u8eab\u3001\u6559\u80b2\u57f9\u8bad\u3001\u667a\u80fd\u8f6f\u786c\u4ef6\u7b49\u591a\u4e2a\u4f53\u80b2\u670d\u52a1\u884c\u4e1a\u3002\u800c\u662f\u654f\u9510\u53d1\u73b0\u4e86\u8fd0\u52a8\u4f11\u95f2\u8fd9\u4e00\u7ec6\u5206\u5e02\u573a\u7684\u7a7a\u767d\uff0c\u8ba9FILA\u7684\u4ea7\u54c1\u4e0eNike\u3001Adidas\u4e3b\u653b\u7684\u4ea7\u54c1\u9886\u57df\u8fdb\u884c\u4e86\u9519\u4f4d\u7ade\u4e89\u3002<\/p>\n

\u5176\u4e09\uff0c\u5b89\u8e0f\u9700\u8981\u6ce8\u5165\u65b0\u9c9c\u8840\u6db2\uff0cFILA\u8fd9\u4e2a\u56fd\u9645\u54c1\u724c\u7684\u7eb3\u5165\u5c06\u4f7f\u5176\u89c6\u91ce\u66f4\u52a0\u5e7f\u9614\uff0c\u66f4\u5168\u7403\u5316\u3002<\/p>\n

\u8bb8\u591a\u4eba\u8ba4\u4e3a\uff0cFILA\u662f\u5b89\u8e0f\u56fd\u9645\u5316\u7684\u7b2c\u4e00\u6b21\u5c1d\u8bd5\u3002\u4f46\u5176\u5b9e\u6b64\u201c\u56fd\u9645\u5316\u201d\u975e\u5f7c\u201c\u56fd\u9645\u5316\u201d\uff0c\u5b89\u8e0f\u6536\u8d2dFILA\uff0c\u5e76\u4e0d\u662f\u6025\u7740\u5411\u5916\u8fdb\u519b\uff0c\u800c\u662f\u5411\u5185\u5b75\u5316\u3002\u8fd9\u79cd\u201c\u8f93\u5165\u578b\u56fd\u9645\u5316\u201d\u5e76\u4e0d\u5bfb\u6c42\u5bf9\u6d77\u5916\u54c1\u724c\u7684\u5168\u76d8\u4e70\u65ad\uff0c\u800c\u662f\u9009\u62e9\u8d2d\u4e70\u4ee3\u7406\u6743\uff0c\u6216\u8005\u4ec5\u4e70\u65ad\u6d77\u5916\u54c1\u724c\u5728\u4e9a\u6d32\u3001\u4e2d\u56fd\u5e02\u573a\u7684\u7ecf\u8425\u548c\u4f7f\u7528\u6743\u3002<\/p>\n

\u5728\u7f3a\u4e4f\u5bf9\u6d77\u5916\u54c1\u724c\u7684\u7ba1\u7406\u7ecf\u9a8c\u548c\u6d77\u5916\u5e02\u573a\u7684\u73af\u5883\u8ba4\u8bc6\u7684\u60c5\u51b5\u4e0b\uff0c\u5b89\u8e0f\u8ba4\u4e3a\uff0c\u6293\u4f4f\u56fd\u5185\u5e02\u573a\u662f\u6700\u6b63\u786e\u7684\u51b3\u5b9a\u3002<\/p>\n

\u5230\u4e86\u5b89\u8e0f\u624b\u4e2d\u7684FILA\u5e76\u6ca1\u5931\u53bb\u539f\u6709\u7684\u54c1\u724c\u8c03\u6027\uff0c\u800c\u662f\u62e5\u6709\u4e86\u8db3\u591f\u7a7a\u95f4\u6210\u4e3aFILA\u672c\u8eab\uff0c\u5f88\u591a\u6d88\u8d39\u8005\u751a\u81f3\u4e0d\u77e5\u9053FILA\u662f\u5b89\u8e0f\u65d7\u4e0b\u54c1\u724c\u3002<\/p>\n

\u5728\u54c1\u724c\u5b9a\u4f4d\u4e0a\uff0cFILA\u4ece\u4e13\u4e1a\u8fd0\u52a8\u8f6c\u5411\u65f6\u5c1a\u8fd0\u52a8\uff0c\u4ee525-35\u5c81\u7684\u4e2d\u7b49\u6536\u5165\u9752\u5e74\u4eba\u7fa4\u4f5c\u4e3a\u6838\u5fc3\u6d88\u8d39\u8005\uff0c\u586b\u8865\u4e86\u8fd1\u4e9b\u5e74\u5e02\u573a\u4e0a\u4e2d\u9ad8\u7aef\u65f6\u5c1a\u8fd0\u52a8\u54c1\u724c\u7684\u7a7a\u7f3a\uff0c\u4e5f\u4e0eNike\u3001Adidas\u4e3b\u8425\u7684\u7bee\u7403\u3001\u7efc\u8bad\u7b49\u4ea7\u54c1\u5f62\u6210\u9519\u4f4d\u3002<\/p>\n

\u5f53\u5e74\u674e\u5b81\u4e5f\u770b\u5230\u4e86\u5e74\u8f7b\u4e00\u4ee3\u7684\u6d88\u8d39\u6f5c\u529b\uff0c\u8fdb\u884c\u9ad8\u7aef\u8f6c\u578b\u65f6\u6253\u51fa\u4e86\u201c90\u540e\u674e\u5b81\u201d\u7684\u53e3\u53f7\uff0c\u800c\u674e\u5b81\u7684\u6d88\u8d39\u8005\u4ee570\u540e\u4e3a\u4e3b\uff0c\u8d85\u4e00\u534a\u6d88\u8d39\u4eba\u7fa4\u5e74\u9f84\u572835-45\u5c81\u4e4b\u95f4\u3002\u8fd9\u53e3\u53f7\u4e00\u51fa\uff0c\u5f97\u7f6a\u4e86\u8001\u7528\u6237\uff0c\u800c90\u540e\u5f53\u65f6\u624d20\u5c81\u51fa\u5934\uff0c\u5904\u4e8e\u8bfb\u4e66\u6c42\u5b66\u9636\u6bb5\uff0c\u8d2d\u4e70\u529b\u4e5f\u8ddf\u4e0d\u4e0a\u3002<\/p>\n

\u5728\u6e20\u9053\u5efa\u8bbe\u4e0a\uff0c\u5b89\u8e0f\u4e3b\u54c1\u724c\u4e3b\u8981\u91c7\u7528\u7684\u662f\u6279\u53d1\u5206\u9500\u6a21\u5f0f\uff0c\u800cFILA\u4ece\u4e00\u5f00\u59cb\u5c31\u641e\u76f4\u8425\u6a21\u5f0f\u2014\u2014\u6536\u56de\u4e86\u51e0\u4e4e\u6240\u6709\u7ecf\u9500\u5546\u95e8\u5e97\uff0c\u5e76\u4e0d\u65ad\u6269\u5f20\u76f4\u8425\u5e97\u3002<\/p>\n

\u8fd9\u4e3b\u8981\u8fd8\u662f\u5951\u5408FILA\u7684\u5b9a\u4f4d\uff0c\u4f5c\u4e3a\u4ee5\u65f6\u5c1a\u4e3a\u5207\u5165\u70b9\u7684\u54c1\u724c\uff0c\u5c31\u9700\u8981\u4f9b\u5e94\u94fe\u80fd\u6839\u636e\u6f6e\u6d41\u5feb\u901f\u54cd\u5e94\u3002<\/p>\n

\u6548\u679c\u4e5f\u662f\u5f88\u660e\u663e\u7684\uff0cFILA\u7684\u5e97\u6548\u591a\u5e74\u6765\u4e5f\u4e00\u76f4\u5feb\u901f\u63d0\u5347\u3002\u73b0\u5728\u5b89\u8e0f\u4e3b\u54c1\u724c\u4e5f\u5728\u5168\u9762\u5f80\u76f4\u8425\u6a21\u5f0f\u8c03\u6574\uff0c\u63d0\u9ad8\u8d44\u6e90\u6574\u5408\u6548\u7387\u3002<\/p>\n

FILA\u95e8\u5e97\u6570\u548c\u5e97\u6548\uff08\u8d44\u6599\u6765\u6e90\uff1a\u5929\u98ce\u8bc1\u5238\u7814\u7a76\u6240\uff09<\/em><\/section>\n

\u4f01\u4e1a\u80fd\u91cf\u6a21\u578b\u8ba4\u4e3a\uff0c\u4f01\u4e1a\u7ade\u4e89\u529b\u4e3b\u8981\u7531\u4ea7\u54c1\u3001\u6e20\u9053\u548c\u8425\u9500\u6784\u6210\uff0c\u505a\u4ea7\u54c1\u5c31\u662f\u628a\u5343\u94a7\u4e4b\u77f3\u63a8\u4e0a\u4e07\u4ede\u4e4b\u5dc5\uff0c\u79ef\u6512\u5c3d\u53ef\u80fd\u5927\u7684\u52bf\u80fd\uff0c\u7136\u540e\u4e00\u628a\u63a8\u4e0b\uff0c\u7528\u8425\u9500\u3001\u6e20\u9053\u51cf\u5c0f\u963b\u529b\uff0c\u628a\u4ea7\u54c1\u52bf\u80fd\u8f6c\u5316\u4e3a\u6700\u5927\u7684\u52a8\u80fd\uff0c\u83b7\u5f97\u6700\u5927\u7a0b\u5ea6\u7684\u5ba2\u6237\u8986\u76d6\u3002<\/p>\n

\u5982\u679c\u4e0d\u5728\u4ea7\u54c1\u4e0a\u6d41\u6c57\uff0c\u5c31\u4f1a\u5728\u8425\u9500\u548c\u6e20\u9053\u4e0a\u6d41\u8840\u3002<\/p>\n

FILA\u7684\u4ea7\u54c1\u521b\u65b0\u4e5f\u505a\u7684\u5f88\u5230\u4f4d\uff0c\u4fdd\u6301\u4e86\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u65b0\u9c9c\u5ea6\u3001\u597d\u611f\u5ea6\u3002<\/p>\n

\u5e94\u8be5\u8bf4\uff0c\u5982\u679c\u6ca1\u6709FILA\u7684\u8d70\u7ea2\uff0c\u5b89\u8e0f\u7684\u591a\u54c1\u724c\u4e4b\u8def\u53ef\u80fd\u8fd8\u8981\u7b49\u5f88\u4e45\uff0cFILA\u867d\u662f\u5b89\u8e0f\u82b1\u91cd\u91d1\u201c\u4e70\u201d\u6765\u7684\uff0c\u4f46\u5176\u6210\u529f\u7684\u5173\u952e\u8fd8\u5728\u4e8e\u57f9\u80b2\u3002\u901a\u8fc7\u6536\u8d2d\u8fdb\u884c\u6269\u5f20\u7684\u8fd0\u52a8\u54c1\u724c\u592a\u591a\u4e86\uff0c\u4f46\u6536\u8d2d\u5bb9\u6613\uff0c\u6d88\u5316\u96be\uff0c\u88ab\u6536\u8d2d\u7684\u54c1\u724c\u4e2d\u9c9c\u6709FILA\u8fd9\u6837\u9500\u552e\u7834\u767e\u4ebf\u7684\u3002<\/p>\n

\u6bd4\u5982\uff0c361\u5ea6\u66fe\u7ecf\u6536\u8d2d\u4e86One Way\u54c1\u724c\uff0c\u674e\u5b81\u4e5f\u66fe\u6536\u8d2d\u8fc7\u56fd\u9645\u54c1\u724c\u4e50\u9014\uff0c\u4f46\u90fd\u8868\u73b0\u5e73\u5e73\u3002<\/p>\n

\u751a\u81f3\u4e3a\u4e86\u6297\u8861\u201c\u8001\u5927\u201d\u8010\u514b\u201d\uff0c\u5de8\u5934\u963f\u8fea\u4e5f\u66fe\u57282006\u5e74\u82b1\u8d3938\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u201c\u8001\u4e09\u201d\u9510\u6b65\uff0c\u7ed3\u679c\u9510\u6b65\u6b64\u540e\u5728\u7ec6\u5206\u5e02\u573a\u7cbe\u51c6\u5b9a\u4f4d\u7684\u4f18\u52bf\u6d88\u5931\u6b86\u5c3d\uff0c\u5927\u90e8\u5206\u65f6\u95f4\u90fd\u5728\u4e8f\u635f\uff0c\u963f\u8fea\u6700\u7ec8\u625b\u4e0d\u4f4f\u4e86\uff0c\u8fd1\u671f\u5766\u8a00\u8981\u5265\u79bb\u9510\u6b65\u3002<\/p>\n

\u53ef\u89c1\uff0c\u65e0\u8bba\u4e16\u754c\u8fd0\u52a8\u54c1\u724c\u5de8\u5934\u8fd8\u662f\u66fe\u7ecf\u7684\u56fd\u4ea7\u9738\u4e3b\uff0c\u5728\u54c1\u724c\u6269\u5f20\u4e0a\u90fd\u5bb9\u6613\u7ffb\u8f66\uff0c\u4f46\u5b89\u8e0f\u82b1\u4e866\u5e74\u57f9\u80b2FILA\u8fd9\u9897\u65b0\u661f\u540e\uff0c\u53c8\u9646\u7eed\u6536\u8d2d\u4e86\u82f1\u56fd\u6237\u5916\u4f11\u95f2\u3001\u767b\u5c71\u8fd0\u52a8\u54c1\u724c\u65af\u6f58\u8fea\uff0c\u65e5\u672c\u529f\u80fd\u6027\u8fd0\u52a8\u54c1\u724c\u8fea\u6851\u7279\u3001\u97e9\u56fd\u6237\u5916\u8fd0\u52a8\u54c1\u724c\u53ef\u9686\u548c\u7ae5\u88c5\u54c1\u724c\u5c0f\u7b11\u725b\u7b49\u3002<\/p>\n

\u5c24\u5176\u662f\u57282019\u5e74\uff0c\u5b89\u8e0f\u8054\u5408\u5176\u4ed6\u6295\u8d44\u673a\u6784\uff0c\u82b1\u8d3946\u4ebf\u6b27\u5143\uff08\u6309\u5f53\u65f6\u6c47\u7387\u8ba1\u7b97\u5408\u4eba\u6c11\u5e01\u7ea6360\u4ebf\u5143\uff09\u6536\u8d2d\u9677\u5165\u589e\u957f\u56f0\u5883\u7684\u82ac\u5170\u4f53\u80b2\u5de8\u5934\u4e9a\u739b\u82ac\uff08Amer Sports\uff09\uff0c\u8fd9\u662f\u4e2d\u56fd\u4f53\u80b2\u7528\u54c1\u884c\u4e1a\u6700\u5927\u7684\u8de8\u56fd\u6536\u8d2d\u6848\uff0c\u6536\u8d2d\u7ed3\u675f\u540e\u5b89\u8e0f\u96c6\u56e2\u6301\u670957.85%\u7684\u80a1\u6743\uff0c\u6210\u4e3a\u4e9a\u739b\u82ac\u7684\u4e3b\u63a7\u65b9\u3002<\/p>\n

\u8fd9\u88ab\u770b\u505a\u662f\u5b89\u8e0f\u7684\u7b2c\u56db\u6b21\u201c\u8c6a\u8d4c\u201d\uff0c\u5916\u754c\u8d28\u7591\u5b89\u8e0f\u5bf9\u4e9a\u739b\u82ac\u7684\u6536\u8d2d\u4ef7\u683c\u592a\u9ad8\uff0c\u6709\u201c\u86c7\u541e\u8c61\u201d\u4e4b\u5acc\u3002\u4e01\u4e16\u5fe0\u5f3a\u8c03\uff0c\u4ed6\u770b\u4e2d\u7684\u662f\u7ec6\u5206\u5e02\u573a\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/p>\n

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\u5176\u4e2d\uff0c\u8428\u6d1b\u8499\u4ee5\u751f\u4ea7\u6ed1\u96ea\u4ea7\u54c1\u800c\u4e16\u754c\u95fb\u540d\uff1b\u59cb\u7956\u9e1f\u88ab\u79f0\u4e3a\u6237\u5916\u54c1\u724c\u4e2d\u7684\u201c\u7231\u9a6c\u4ed5\u201d\uff1b\u5a01\u5c14\u80dc\u662f\u5168\u7f8e\u6700\u53d7\u6b22\u8fce\u7684\u7f51\u7403\u88c5\u5907\u751f\u4ea7\u5546\u3002<\/p>\n

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\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u6b21\u6536\u8d2d\u540c\u6837\u8e29\u5728\u4e86\u6f6e\u6d41\u4e0a\uff0c\u6536\u8d2dFILA\u662f\u65f6\u5c1a\u8fd0\u52a8\u7684\u6d41\u884c\uff0c\u6536\u8d2d\u4e9a\u739b\u82ac\u662f\u89c9\u5bdf\u5230\u4e86\u8fd1\u51e0\u5e74\u6237\u5916\u8fd0\u52a8\u7684\u76db\u884c\u3002<\/p>\n

\u4ece\u8fd1\u5904\u6765\u770b\uff0c\u5b89\u8e0f\u662f2022\u5e74\u51ac\u5965\u4f1a\u670d\u88c5\u5408\u4f5c\u4f19\u4f34\uff0c\u4e9a\u739b\u82ac\u80fd\u4e3a\u5176\u5e26\u6765\u51b0\u96ea\u8fd0\u52a8\u88c5\u5907\u65b9\u9762\u7684\u9886\u5148\u6280\u672f\uff0c\u5b89\u8e0f\u5728\u8865\u8db3\u7ec6\u5206\u54c1\u7c7b\u7684\u540c\u65f6\uff0c\u501f\u52a9\u51ac\u5965\u4f1a\u5728\u5168\u7403\u8303\u56f4\u5185\u653e\u5927\u54c1\u724c\u58f0\u8a89\u3002<\/p>\n

\u4ece\u8fdc\u5904\u6765\u770b\uff0c\u5b89\u8e0f\u53ef\u501f\u4e9a\u739b\u82ac\u7684\u56fd\u9645\u5f71\u54cd\u529b\u8fc8\u51fa\u56fd\u9645\u5316\u8fd9\u4e00\u6b65\u3002<\/p>\n

\u5b89\u8e0f\u7684\u91ce\u5fc3\u8d8a\u6765\u8d8a\u5927\uff0c\u5927\u6b65\u63a8\u8fdb\u591a\u54c1\u724c\u6218\u7565\uff0c\u4f3c\u4e4e\u8981\u6210\u4e3a\u4e00\u4e2a\u201c\u8fd0\u52a8\u54c1\u724c\u5de5\u5382\u201d\u3002\u4e0d\u6c42\u6bcf\u4e2a\u54c1\u724c\u90fd\u662f\u7206\u6b3e\uff0c\u4f46\u53ea\u8981\u591a\u51e0\u4e2aFILA\uff0c\u5b89\u8e0f\u5c31\u4f1a\u8fdb\u4e00\u6b65\u8dc3\u8fc1\u3002<\/p>\n

<\/p>\n

\u5b89\u8e0f\u7684\u5e95\u6c14<\/strong><\/p>\n

\u5b89\u8e0f\u7684\u591a\u54c1\u724c\u6218\u7565\u8fdb\u884c\u7684\u53c8\u5feb\u53c8\u731b\uff0c\u4e0d\u514d\u8ba9\u4eba\u62c5\u5fe7\uff0c\u6536\u8d2d\u592a\u591a\u4f1a\u5426\u6709\u53cd\u6548\u679c\uff1f<\/p>\n

\u7f8e\u56fd\u7ba1\u7406\u54a8\u8be2\u516c\u53f8Step-Change Management\u5408\u4f19\u4ebaJack Prouty\u603b\u7ed3\u51fa\u4e00\u4e2a\u201c\u4e03\u4e03\u5b9a\u5f8b\u201d\uff0c\u537370%\u7684\u5e76\u8d2d\u672a\u80fd\u589e\u52a0\u80a1\u4e1c\u4ef7\u503c\uff0c\u5176\u4e2d70%\u7684\u539f\u56e0\u4e0e\u5e76\u8d2d\u540e\u7684\u6574\u5408\u6709\u5173\u3002<\/p>\n

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\u4e00\u4f4d\u4e0e\u4e01\u4e16\u5fe0\u76f8\u4ea4\u591a\u5e74\u7684\u597d\u53cb\u8bf4\uff1a\u201c\u4e01\u4e16\u5fe0\u5bf9\u7eaf\u8d44\u672c\u8fd0\u4f5c\u7684\u4e1c\u897f\u4e0d\u592a\u611f\u5174\u8da3\u3002\u6211\u66fe\u5efa\u8bae\u5b89\u8e0f\u6295\u8d44\u4e0a\u4e0b\u6e38\u4f01\u4e1a\uff0c\u4ed6\u542c\u5b8c\u76f4\u6447\u5934\u3002\u201d<\/p>\n

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