{"id":29833,"date":"2022-05-21T10:23:17","date_gmt":"2022-05-21T10:23:17","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=90107"},"modified":"2022-05-21T10:30:01","modified_gmt":"2022-05-21T10:30:01","slug":"%e5%8f%af%e5%8f%a3vs%e7%99%be%e4%ba%8b%e4%b8%96%e7%ba%aa%e4%b9%8b%e6%88%98","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=29833","title":{"rendered":"\u53ef\u53e3vs\u767e\u4e8b\u4e16\u7eaa\u4e4b\u6218"},"content":{"rendered":"
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01<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

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\u8981\u662f\u4f60\u53bb\u95ee\u90a3\u4e9b\u5c0f\u516c\u53f8\u7684\u8001\u677f\uff0c\u7ed9\u4f60\u4e00\u4e2a\u505a\u884c\u4e1a\u7684\u300c\u4e07\u5e74\u8001\u4e8c\u300d\u7684\u673a\u4f1a\uff0c\u4f60\u7b54\u4e0d\u7b54\u5e94\u3002<\/span><\/p>\n

\u7edd\u5927\u591a\u6570\u4eba\u90fd\u4f1a\u56de\u4f60\u4e00\u53e5\u300c\u8fd8\u6709\u8fd9\u7b49\u597d\u4e8b\uff1f\u300d<\/span><\/p>\n

\u5c24\u5176\u662f\u5f53\u5e74\u90a3\u4e2a\u300c\u4e00\u8d85\u591a\u83dc\u300d\u7684\u5e74\u4ee3\uff0c\u53ef\u4e50\u8fd9\u4e2a\u7ec6\u5206\u9886\u57df\u91cc\uff0c\u57fa\u672c\u5c31\u662f\u53ef\u53e3\u53ef\u4e50\u8fd9\u6837\u4e00\u4e2a\u5de8\u65e0\u9738\uff0c\u5e26\u4e00\u5806\u7c4d\u7c4d\u65e0\u540d\u7684\u6742\u724c\u53ef\u4e50\u3002<\/span><\/p>\n

\u767e\u4e8b\u62a2\u5148\u5360\u4f4f\u884c\u4e1a\u7b2c\u4e8c\u7684\u5b9a\u4f4d\uff0c\u5c31\u7ed9\u81ea\u5df1\u52a0\u4e86\u4e00\u4e2a\u300c\u6311\u6218\u6b4c\u5229\u4e9a\u7684\u5927\u536b\u300d\u7684\u4eba\u8bbe\uff0c\u662f\u975e\u5e38\u5bb9\u6613\u8bb2\u6545\u4e8b\u7684\u3002<\/span><\/p>\n

\u8425\u9500\u7684\u672c\u8d28\uff0c\u4e0d\u5c31\u662f\u8bb2\u6545\u4e8b\u561b\u3002<\/span><\/p>\n

\n
\n
\n
02<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

40\u5e74\u4ee3\uff0c\u767e\u4e8b\u9760\u7740\u78b0\u74f7\u53ef\u53e3\u53ef\u4e50\u548c\u4f4e\u4ef7\u7b56\u7565\uff0c\u5728\u5e02\u573a\u4e0a\u7ad9\u7a33\u4e86\u811a\u8ddf\u3002<\/span><\/p>\n

\u4e5f\u540c\u6837\u662f40\u5e74\u4ee3\uff0c\u53ef\u53e3\u53ef\u4e50\u5b8c\u6210\u4e86\u54c1\u724c\u4ef7\u503c\u7684\u4e00\u6b21\u98de\u8dc3\u3002<\/span><\/p>\n

\u968f\u7740\u73cd\u73e0\u6e2f\u4e8b\u4ef6\u7684\u7206\u53d1\uff0c\u7f8e\u56fd\u51b3\u5b9a\u53c2\u6218\u3002\u800c\u6b64\u65f6\uff0c\u53ef\u53e3\u53ef\u4e50\u505a\u51fa\u4e86\u5b83\u5386\u53f2\u4e0a\u6700\u6b63\u786e\u7684\u4e00\u6b21\u51b3\u7b56\uff1a\u300c\u4e0d\u7ba1\u7f8e\u56fd\u519b\u961f\u5f00\u5230\u54ea\u91cc\uff0c\u4e5f\u4e0d\u7ba1\u4ed8\u51fa\u591a\u5927\u4ee3\u4ef7\uff0c\u90fd\u8981\u4fdd\u8bc1\u6bcf\u4e2a\u519b\u4eba\u53ea\u82b15\u7f8e\u5206\u5c31\u80fd\u4e70\u5230\u4e00\u74f6\u53ef\u53e3\u53ef\u4e50\u3002\u300d<\/span><\/p>\n

\u4e8e\u662f\uff0c\u53ef\u53e3\u53ef\u4e50\u4f5c\u4e3a\u4e00\u79cd\u519b\u9700\u7269\u8d44\uff0c\u548c\u7f8e\u519b\u4e00\u8d77\u6765\u5230\u4e86\u6b27\u6d32\u6218\u573a\uff0c\u4e5f\u628a\u704c\u88c5\u5382\u5f00\u5230\u4e86\u524d\u7ebf\u3002<\/span><\/p>\n

\u53c2\u4e0e\u4e8c\u6218\uff0c\u662f\u53ef\u53e3\u53ef\u4e50\u6700\u5927\u89c4\u6a21\uff0c\u4e5f\u662f\u6700\u6210\u529f\u7684\u4e00\u6b21\u8425\u9500\u3002<\/strong><\/span><\/p>\n


<\/span><\/p>\n

\u5bf9\u5185\uff0c\u5b83\u6210\u529f\u5c06\u81ea\u5df1\u5851\u9020\u6210\u4e86\u7f8e\u56fd\u7cbe\u795e\u7684\u7b26\u53f7\uff0c\u5bf9\u5916\uff0c\u5b83\u6210\u529f\u5c06\u81ea\u5df1\u5e26\u5230\u4e86\u7f8e\u56fd\u672c\u571f\u4e4b\u5916\uff0c\u6210\u4e3a\u4e86\u8ba9\u6574\u4e2a\u897f\u65b9\u4e16\u754c\u4e3a\u4e4b\u75af\u72c2\u7684\u996e\u6599\u3002<\/span><\/p>\n

\u5728\u5f3a\u5927\u7684\u53ef\u53e3\u53ef\u4e50\u9762\u524d\uff0c\u767e\u4e8b\u53d1\u73b0\uff0c\u5373\u4f7f\u81ea\u5df1\u6bd4\u53ef\u53e3\u53ef\u4e50\u4fbf\u5b9c\u4e00\u534a\uff0c\u9500\u91cf\u4e5f\u53ea\u80fd\u8fbe\u5230\u53ef\u53e3\u53ef\u4e50\u7684\u516d\u5206\u4e4b\u4e00\u3002<\/span><\/p>\n

\u7231\u559d\u53ef\u4e50\u7684\u4eba\u90fd\u77e5\u9053\uff0c\u8fd9\u4e24\u79cd\u53ef\u4e50\u5728\u53e3\u5473\u4e0a\u7684\u5dee\u522b\u4e0d\u662f\u6ca1\u6709\uff0c\u53ea\u80fd\u8bf4\u300c\u5f88\u5fae\u5999\u300d\u3002\u5982\u679c\u4e0d\u662f\u91cd\u5ea6\u6d88\u8d39\u8005\uff0c\u662f\u5f88\u96be\u5206\u8fa8\u7684\u3002<\/span><\/p>\n

\u6211\u603b\u662f\u8bf4\uff0c\u54c1\u724c\u662f\u4e00\u79cd\u300c\u5356\u5f97\u66f4\u8d35\u300d\u7684\u827a\u672f\uff0c\u5982\u679c\u4f60\u4ef7\u683c\u66f4\u4fbf\u5b9c\uff0c\u4ea7\u54c1\u4e0a\u5dee\u522b\u4e0d\u5927\uff0c\u4f46\u662f\u9500\u91cf\u5c31\u662f\u8d77\u4e0d\u6765\uff0c\u5c31\u8981\u601d\u8003\u4e00\u4e0b\u4f60\u7684\u54c1\u724c\u662f\u4e0d\u662f\u6709\u95ee\u9898\u4e86\u3002<\/span><\/p>\n

\u9500\u91cf\u7684\u5dee\u8ddd\uff0c\u8bf4\u660e\u4e86\u5f53\u65f6\u7684\u53ef\u53e3\u53ef\u4e50\uff0c\u5728\u54c1\u724c\u6587\u5316\u4e0a\u53ef\u4ee5\u8bf4\u662f\u78be\u538b\u767e\u4e8b\u53ef\u4e50\u3002<\/span><\/p>\n

\u8f6c\u53d8\u53d1\u751f\u572860\u5e74\u4ee3\u3002<\/span><\/p>\n

1963\u5e74\uff0c\u5510\u7eb3\u5fb7\u00b7\u80af\u5fb7\u5c14\uff08Donald M\uff0eKendall\uff09\u65b0\u5b98\u4e0a\u4efb\uff0c\u51fa\u4efb\u767e\u4e8b\u7684CEO\uff0c\u4ed6\u7684\u4efb\u52a1\u4e5f\u5f88\u660e\u786e\uff0c\u5e26\u9886\u767e\u4e8b\u6311\u6218\u53ef\u53e3\u53ef\u4e50\u3002<\/span><\/p>\n

<\/p>\n

<\/span>\u25b2\u5510\u7eb3\u5fb7\u00b7\u80af\u5fb7\u5c14<\/span><\/p>\n

\u9762\u5bf9\u5df2\u7ecf\u5728\u7f8e\u56fd\u5f62\u6210\u5168\u6c11\u57fa\u672c\u76d8\u7684\u53ef\u53e3\u53ef\u4e50\uff0c\u80af\u5fb7\u5c14\u51b3\u5b9a\u53e6\u8f9f\u8e4a\u5f84\uff1a<\/span><\/p>\n

\u6211\u4eec\u4e0d\u53bb\u5b9a\u4e49\u6211\u4eec\u7684\u4ea7\u54c1\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u5b9a\u4e49\u6211\u4eec\u7684\u6d88\u8d39\u8005\u3002<\/strong><\/span><\/p>\n

\u4e8e\u662f\uff0c\u767e\u4e8b\u53ef\u4e50\u628a\u81ea\u5df1\u7684\u6d88\u8d39\u8005\u5b9a\u4e49\u4e3a\u300c\u767e\u4e8b\u4e00\u4ee3\u300d\uff0c\u63d0\u51fa\u4e86\u5168\u65b0\u7684\u5e7f\u544a\u8bed\uff1a\u594b\u8d77\u5427\uff01\u4f60\u5c5e\u4e8e\u767e\u4e8b\u65b0\u4e00\u4ee3\uff01\uff08Come Alive\uff01You're in the Pepsi Generation\uff01\uff09<\/span><\/p>\n

\u767e\u4e8b\u4e00\u4ee3\u662f\u4e00\u4e2a\u6781\u5177\u9769\u547d\u6027\u7684\u6982\u5ff5\u3002<\/span><\/p>\n

\u4e8c\u6218\u540e\uff0c\u7f8e\u56fd\u7684\u51fa\u751f\u7387\u98de\u901f\u6500\u5347\u3002\u4ece1946\u5e74\u52301964\u5e74\u8fd918\u5e74\u95f4\uff0c\u7f8e\u56fd\u51fa\u751f\u4e867600\u4e07\u4eba\uff0c\u88ab\u79f0\u4e3a\u5a74\u513f\u6f6e\u4e00\u4ee3\u3002\u767e\u4e8b\u63d0\u51fa\u300c\u767e\u4e8b\u4e00\u4ee3\u300d\u76841963\u5e74\uff0c\u6b63\u662f\u8fd9\u6279\u5e74\u8f7b\u4eba\u5f00\u59cb\u62e5\u6709\u81ea\u5df1\u7684\u8d2d\u4e70\u529b\u4e4b\u65f6\u3002<\/span><\/p>\n

\u5728\u80af\u5fb7\u5c14\u770b\u6765\uff0c\u65e2\u7136\u53ef\u53e3\u53ef\u4e50\u5df2\u7ecf\u5360\u636e\u4e86\u5b58\u91cf\u5e02\u573a\uff0c\u90a3\u4e48\u767e\u4e8b\u8981\u505a\u7684\u5c31\u662f\u7ed5\u5f00\u5b83\uff0c\u505a\u589e\u91cf\u5e02\u573a\uff0c\u505a\u5e74\u8f7b\u4eba\u8ffd\u6367\u7684\u996e\u6599\u3002<\/strong>\u800c\u5a74\u513f\u6f6e\u4e00\u4ee3\u5e74\u8f7b\u4eba\u57fa\u6570\u6781\u5927\uff0c\u5b8c\u5168\u53ef\u4ee5\u6491\u8d77\u767e\u4e8b\u6240\u9700\u7684\u60f3\u8c61\u529b\u3002<\/span><\/p>\n


<\/span><\/p>\n

\u6b64\u540e\uff0c\u767e\u4e8b\u53ef\u4e50\u5f00\u59cb\u5927\u5f20\u65d7\u9f13\u5ba3\u4f20\u81ea\u5df1\u300c\u767e\u4e8b\u4e00\u4ee3\u300d\u7684\u6982\u5ff5\uff0c\u5927\u91cf\u8d5e\u52a9\u5e74\u8f7b\u4eba\u559c\u6b22\u7684\u97f3\u4e50\u6d3b\u52a8\u548c\u4f53\u80b2\u8d5b\u4e8b\uff0c\u5e76\u4e14\u5632\u8bbd\u53ef\u53e3\u53ef\u4e50\u8001\u6001\u9f99\u949f\u3002<\/span><\/p>\n


<\/span><\/p>\n

\u4ed6\u4eec\u751a\u81f3\u63a8\u51fa\u4e86\u4e00\u6761\u6781\u5177\u6311\u8845\u610f\u5473\u7684\u5e7f\u544a\u8bed<\/span>\uff1a<\/span><\/p>\n

\u300c\u9177\u9177\u7684\u5e74\u8f7b\u4eba\u559d\u767e\u4e8b\u53ef\u4e50\uff0c\u800c\u8001\u53e4\u677f\u7684\u7236\u6bcd\u624d\u559d\u53ef\u53e3\u53ef\u4e50\u300d\uff08Cool teenagers drink Pepsi, Their fuddy-duddy parents drink Coca-Cola\uff09\u3002<\/span><\/p>\n

\u800c\u767e\u4e8b\u53ef\u4e50\u7684\u4f4e\u4ef7\u7b56\u7565\u518d\u4e00\u6b21\u5e2e\u52a9\u4e86\u5b83\u3002<\/span><\/p>\n

\u9488\u5bf9\u5e74\u8f7b\u4eba\u7684\u54c1\u724c\uff0c\u6700\u5fcc\u8bb3\u7684\u5c31\u662f\u8d35\uff0c\u6bd5\u7adf\u5e74\u8f7b\u4eba\u666e\u904d\u90fd\u6ca1\u4ec0\u4e48\u94b1\u3002<\/strong>\u8fd9\u4e00\u70b9\uff0c\u96f7\u519b\u96f7\u603b\u53ef\u80fd\u662f\u6700\u6709\u53d1\u8a00\u6743\u7684\u3002<\/span><\/p>\n

\u800c\u767e\u4e8b\u53ef\u4e50\u8981\u505a\u7684\uff0c\u5c31\u662f\u6210\u4e3a\u5e74\u8f7b\u4eba\u7684\u7b2c\u4e00\u74f6\u53ef\u4e50\u3002<\/span><\/p>\n

\u5728\u6d88\u8d39\u54c1\u9886\u57df\uff0c\u66f4\u65b0\u6362\u4ee3\u662f\u975e\u5e38\u81ea\u7136\u7684\u4e8b\u60c5\u3002\u5927\u90e8\u5206\u7684\u54c1\u7c7b\uff0c\u6bcf\u8fc710\u5e74\u5c31\u4f1a\u8fce\u6765\u4e00\u6b21\u5927\u6d17\u724c\uff0c\u56e0\u4e3a\u5e74\u8f7b\u4eba\u5f80\u5f80\u4e0d\u4f1a\u9009\u62e9\u8001\u4e00\u8f88\u4eba\u8ffd\u6367\u7684\u54c1\u724c\uff0c\u4ed6\u4eec\u5e0c\u671b\u7528\u5272\u5e2d\u7684\u65b9\u5f0f\uff0c\u6765\u786e\u7acb\u81ea\u5df1\u7684\u4f4d\u7f6e\uff0c\u5b9a\u4e49\u81ea\u5df1\u7684\u5b58\u5728\u3002<\/span><\/p>\n

\u800c\u8fd9\u79cd\u5bf9\u81ea\u6211\u7684\u8ffd\u6c42\uff0c\u5f88\u5bb9\u6613\u5bfc\u5411\u6d88\u8d39\u4e3b\u4e49\u3002<\/span><\/p>\n

\u8fd9\u5c31\u662f\u767e\u4e8b\u7684\u806a\u660e\u4e4b\u5904\u3002<\/span><\/p>\n

\u4f46\u5373\u4fbf\u662f\u9009\u62e9\u505a\u5e74\u8f7b\u4eba\u7684\u53ef\u4e50\uff0c\u641e\u5dee\u5f02\u5316\u7ade\u4e89\uff0c\u767e\u4e8b\u4e5f\u6ca1\u5fd8\u4e86\u7ee7\u7eed\u78b0\u74f7\u8001\u5bf9\u624b\u3002<\/span><\/p>\n

1975\u5e74\uff0c\u767e\u4e8b\u53ef\u4e50\u7b56\u5212\u4e86\u4e00\u573a\u5927\u578b\u7684\u8857\u5934\u6d4b\u8bd5\uff1a\u6311\u6218\u8005\u5728\u4e0d\u77e5\u9053\u54c1\u724c\u7684\u60c5\u51b5\u4e0b\uff0c\u9009\u62e9\u81ea\u5df1\u559c\u6b22\u7684\u53ef\u4e50\u3002<\/span><\/p>\n

\u76f2\u6d4b\u7684\u7ed3\u679c\u662f\uff0c\u767e\u4e8b\u53ef\u4e50\u5c45\u7136\u80dc\u8fc7\u53ef\u53e3\u53ef\u4e50\u3002<\/span><\/p>\n

\u4e8e\u662f\uff0c\u767e\u4e8b\u53ef\u4e50\u5c06\u6d4b\u8bd5\u7684\u8fc7\u7a0b\u526a\u8f91\u6210\u5e7f\u544a\uff0c\u5728\u7535\u89c6\u4e0a\u5faa\u73af\u64ad\u653e\u3002<\/span><\/p>\n


<\/span><\/p>\n

\u600e\u4e48\uff0c\u4f60\u53ef\u53e3\u53ef\u4e50\u4e0d\u662f\u6b63\u5b97\u561b\uff0c\u4e0d\u662f\u56fd\u6c11\u996e\u6599\u561b\uff0c\u8fd8\u4e0d\u662f\u88ab\u6211\u767e\u4e8b\u6309\u5728\u5730\u4e0a\u6469\u64e6\uff1f
\u767e\u4e8b\u53ef\u4e50\u751a\u81f3\u4e13\u95e8\u63a8\u51fa\u4e86\u65b0\u7684\u5e7f\u544a\u8bed\uff1a\u300c\u54c1\u5c1d\u80dc\u5229\u7684\u6ecb\u5473\u300d\uff08Taste that winning taste\uff09\u3002<\/span><\/p>\n


<\/span><\/p>\n

\u6b64\u540e\uff0c\u767e\u4e8b\u5728\u5e7f\u544a\u4e0a\u6311\u8845\u53ef\u53e3\u53ef\u4e50\u6210\u4e3a\u4e86\u5e38\u6001\uff0c\u800c\u8fd9\u4e00\u4e3e\u63aa\u4e3a\u5b83\u5e26\u6765\u4e86\u66f4\u9ad8\u7684\u77e5\u540d\u5ea6\u548c\u6d41\u91cf\uff0c\u5b83\u7684\u5e02\u573a\u4efd\u989d\u8fd8\u662f\u7a33\u6b65\u4e0a\u5347\u3002<\/span><\/p>\n

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\u52301985\u5e74\uff0c\u767e\u4e8b\u53ef\u4e50\u5df2\u7ecf\u5360\u636e\u4e86\u5317\u7f8e\u996e\u6599\u5e02\u573a30%\u7684\u4efd\u989d\uff0c\u76f4\u903c\u53ef\u53e3\u53ef\u4e50\u7684\u9738\u4e3b\u5730\u4f4d\u3002<\/span><\/p>\n

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1985\u5e74\uff0c\u53ef\u53e3\u53ef\u4e50\u79d8\u5bc6\u542f\u52a8\u4e86\u4e00\u9879\u8ba1\u5212\uff0c\u82b1\u8d39400\u4e07\u7f8e\u5143\uff0c\u5728\u5168\u7f8e\u591a\u4e2a\u57ce\u5e02\u5c55\u5f00\u8c03\u7814\u3002\u76ee\u7684\u4e5f\u5f88\u7b80\u5355\uff0c\u901a\u8fc7\u76f2\u6d4b\u9a8c\u8bc1\u53ef\u53e3\u53ef\u4e50\u7684\u65b0\u914d\u65b9\uff0c\u662f\u5426\u5f3a\u4e8e\u65e7\u914d\u65b9\u3002<\/span><\/p>\n

\u5f88\u5feb\uff0c\u8c03\u67e5\u7ec4\u4ea4\u4e0a\u4e00\u4efd\u62a5\u544a\uff0c\u663e\u793a\u65b0\u914d\u65b9\u7684\u53ef\u4e50\uff0c\u4e0d\u4ec5\u5f3a\u4e8e\u7ecf\u5178\u6b3e\u53ef\u4e50\uff0c\u66f4\u662f\u538b\u5012\u6027\u5f3a\u4e8e\u767e\u4e8b\u53ef\u4e50\u3002\u5982\u679c\u63a8\u5411\u5e02\u573a\uff0c\u7edd\u5bf9\u80fd\u628a\u767e\u4e8b\u6253\u5f97\u6ee1\u5730\u627e\u7259\u3002<\/span><\/p>\n

\u6000\u7740\u5fc5\u80dc\u7684\u4fe1\u5ff5\uff0c\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98\u90ed\u601d\u8fbe\u4e3e\u529e\u4e86\u4e00\u573a\u76db\u5927\u7684\u53d1\u5e03\u4f1a\uff0c\u5ba3\u5e03\u53ef\u53e3\u53ef\u4e50\u5c06\u6539\u53d8\u5b83\u7684\u7ecf\u5178\u914d\u65b9\uff0c\u51cf\u5c11\u6c14\u6ce1\uff0c\u589e\u52a0\u751c\u5ea6\u3002<\/span><\/p>\n


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\u501f\u52a9\u5f3a\u5927\u7684\u4f20\u5a92\uff0c\u6d88\u606f\u5f88\u5feb\u4f20\u904d\u4e86\u5168\u7f8e\u3002<\/span><\/p>\n

\u90ed\u601d\u8fbe\u672c\u4ee5\u4e3a\u5e02\u573a\u4f1a\u7ed9\u51fa\u826f\u597d\u7684\u53cd\u54cd\uff0c\u6ca1\u60f3\u5230\u8fce\u63a5\u4ed6\u7684\uff0c\u662f\u5168\u7f8e\u6d88\u8d39\u8005\u7684\u6124\u6012\u3002<\/span><\/p>\n

\u8fd9\u6b3e\u540d\u4e3a\u300cNew Coke\u300d\u7684\u65b0\u4ea7\u54c1\u4e0a\u67b6\u540e\uff0c\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u7684\u6295\u8bc9\u7535\u8bdd\u88ab\u6253\u7206\u4e86\uff0c\u5e73\u5747\u6bcf\u59291500\u4e2a\u6124\u6012\u7684\u6d88\u8d39\u8005\u6253\u7535\u8bdd\u8fc7\u6765\uff0c\u8981\u6c42\u6062\u590d\u7ecf\u5178\u53e3\u5473\uff0c\u5426\u5219\u6253\u7206\u516c\u53f8\u7684\u72d7\u5934\u3002<\/span><\/p>\n


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\u4e0d\u5c11\u53ef\u53e3\u53ef\u4e50\u7c89\u4e1d\u8d70\u4e0a\u8857\u5934\uff0c\u503e\u5012\u65b0\u6b3e\u53ef\u4e50\uff0c\u7528\u8fd9\u79cd\u65b9\u5f0f\u6297\u8bae\u53ef\u53e3\u53ef\u4e50\u64c5\u6539\u914d\u65b9\uff0c\u4eb5\u6e0e\u7ecf\u5178\u3002\u751a\u81f3\u6709\u4eba\u58f0\u79f0\u53ef\u53e3\u53ef\u4e50\u6539\u914d\u65b9\uff0c\u635f\u5bb3\u4e86\u7f8e\u56fd\u7cbe\u795e\u3002<\/span><\/p>\n


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\u767e\u4e8b\u53ef\u4e50\u81ea\u7136\u6ca1\u6709\u653e\u8fc7\u8fd9\u4e2a\u843d\u4e95\u4e0b\u77f3\u7684\u673a\u4f1a\u3002<\/span><\/p>\n

\u4ed6\u4eec\u987a\u52bf\u63a8\u51fa\u4e86\u65b0\u5e7f\u544a\u2014\u2014\u300a\u4e3a\u4ec0\u4e48\u53ef\u4e50\u7684\u53e3\u5473\u53d8\u4e86\uff1f\u300b\uff08Why Did Coke Change?\uff09\uff0c\u8fd8\u5632\u8bbd\u8001\u5bf9\u624b\uff1a\u65e2\u7136\u4f60\u5e0c\u671b\u81ea\u5df1\u7684\u5473\u9053\u66f4\u50cf\u767e\u4e8b\uff0c\u90a3\u6d88\u8d39\u8005\u4e3a\u5565\u4e0d\u76f4\u63a5\u4e70\u767e\u4e8b\u5462\uff1f<\/span><\/p>\n

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\u9274\u4e8e\u8206\u8bba\u538b\u529b\u5b9e\u5728\u592a\u5927\uff0c\u65b0\u53ef\u4e50\u53ea\u5b58\u6d3b\u4e86\u4e09\u4e2a\u6708\u5c31\u8349\u8349\u5ba3\u5e03\u4e0b\u67b6\uff0c\u539f\u59cb\u914d\u65b9\u53ef\u4e50\u91cd\u65b0\u56de\u5f52\uff0c\u8fd9\u573a\u95f9\u5267\u624d\u7b97\u5b8c\u7ed3\uff0c\u800c\u53ef\u53e3\u53ef\u4e50\u635f\u5931\u7684\uff0c\u662f\u5f53\u5e74\u7684\u5e02\u573a\u5360\u6709\u7387\u4e0b\u6ed1\u4e86\u8fd140%\u3002<\/span><\/p>\n

\u8fd9\u573a\u53ef\u4e50\u6218\u5f79\u7684\u8d62\u5bb6\uff0c\u81ea\u7136\u662f\u767e\u4e8b\u53ef\u4e50\u3002<\/span><\/p>\n

\u5f53\u65f6\u767e\u4e8b\u5317\u7f8e\u533a\u7684CEO\u6bb7\u745e\u6770\u751a\u81f3\u5728\u5a92\u4f53\u4e0a\uff0c\u7ed9\u5458\u5de5\u53d1\u4e86\u4e00\u5c01\u516c\u5f00\u795d\u8d3a\u4fe1\uff0c\u4fe1\u4e2d\u79f0\uff1a\u7ecf\u5386\u4e8685\u5e74\u773c\u5bf9\u773c\u7684\u5bf9\u5cd9\uff0c\u90a3\u4e2a\u5bb6\u4f19\u7ec8\u4e8e\u7728\u773c\u4e86\u3002\u5e76\u4e14\u7ed9\u6240\u6709\u5458\u5de5\u653e\u5047\u4e00\u5468\u3002<\/span><\/p>\n

\u7b2c\u4e8c\u5e74\uff0c\u6bb7\u745e\u6770\u8fd8\u51fa\u4e86\u4e00\u672c\u4e66\uff0c\u540d\u53eb\u300a\u5bf9\u624b\u9000\u7f29\u4e86\uff1a\u767e\u4e8b\u53ef\u4e50\u5982\u4f55\u8d62\u5f97\u53ef\u4e50\u5927\u6218\u300b\u3002<\/span><\/p>\n


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03<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

\u6b64\u540e\uff0c\u767e\u4e8b\u53ef\u4e50\u4f9d\u65e7\u6ca1\u6709\u5728\u8425\u9500\u4e0a\u505c\u6b62\u78b0\u74f7\u53ef\u53e3\u53ef\u4e50\u3002<\/span><\/p>\n

\u800c\u5b83\u7684\u78b0\u74f7\uff0c\u4e5f\u8d21\u732e\u4e86\u4e0d\u5c11\u7ecf\u5178\u7684\u5e7f\u544a\u4f5c\u54c1\u3002<\/strong><\/span><\/p>\n

\u4f8b\u5982\u8fd9\u6761\u4e07\u5723\u8282\u5e7f\u544a\uff0c\u767e\u4e8b\u53ef\u4e50\u62ab\u4e0a\u53ef\u53e3\u53ef\u4e50\u7684\u5305\u88c5\uff0c\u8bbd\u523a\u5b83\u9762\u76ee\u72f0\u72de\uff0c\u4e0d\u53d7\u6b22\u8fce\u3002\u800c\u53ef\u53e3\u53ef\u4e50\u7528\u540c\u4e00\u5f20\u56fe\u56de\u603c\uff1a\u300c\u6bcf\u4e2a\u5e73\u51e1\u4eba\u90fd\u6e34\u671b\u5f53\u82f1\u96c4\uff01\u300d<\/span><\/p>\n


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\u8fd8\u6709\u8fd9\u5f20\u5e7f\u544a\uff0c\u8fde\u5438\u7ba1\u90fd\u5728\u6297\u62d2\u53ef\u53e3\u53ef\u4e50\uff0c\u53ef\u89c1\u4e0d\u597d\u559d\u3002<\/span><\/p>\n


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\u4e5f\u6709\u5632\u8bbd\u53ef\u53e3\u53ef\u4e50\u65e0\u4eba\u95ee\u6d25\u7684\uff1a<\/span><\/p>\n


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\u4f46\u5728\u6211\u770b\u6765\uff0c\u8425\u9500\u4e0a\u8d8a\u662f\u9488\u950b\u76f8\u5bf9\uff0c\u5c31\u8d8a\u8bc1\u660e\u8fd9\u573a\u6218\u6597\u65e0\u5173\u7d27\u8981\u3002\u771f\u6b63\u7684\u4f60\u6b7b\u6211\u6d3b\uff0c\u662f\u4e0d\u4f1a\u53d1\u751f\u5728\u5927\u4f17\u9886\u57df\u7684\u3002<\/span><\/strong><\/p>\n

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\u5230\u8fd9\u91cc\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u53d1\u73b0\uff0c\u300c\u4e07\u5e74\u8001\u4e8c\u300d\u7684\u54c1\u724c\uff0c\u867d\u7136\u603b\u662f\u5728\u53d1\u8d77\u7ade\u4e89\u548c\u6311\u6218\uff0c\u4f46\u4ed6\u4eec\u5176\u5b9e\u6700\u5e0c\u671b\u7684\uff0c\u662f\u300c\u884c\u4e1a\u8001\u5927\u300d\u5c79\u7acb\u4e0d\u5012\u3002<\/span><\/p>\n

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