{"id":30559,"date":"2022-06-07T09:19:21","date_gmt":"2022-06-07T09:19:21","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=92209"},"modified":"2022-06-07T09:30:01","modified_gmt":"2022-06-07T09:30:01","slug":"%e8%83%96%e4%b8%9c%e6%9d%a5%e9%80%9a%e8%bf%87%e6%89%b9%e5%8f%91%e9%9b%86%e5%b8%82%e6%8e%a2%e7%b4%a2%e4%bc%9a%e5%91%98%e5%ba%97","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=30559","title":{"rendered":"\u80d6\u4e1c\u6765\u901a\u8fc7\u201c\u6279\u53d1\u96c6\u5e02\u201d\u63a2\u7d22\u201c\u4f1a\u5458\u5e97\u201d"},"content":{"rendered":"
\n
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6\u67084\u65e5\uff0c\u80d6\u4e1c\u6765\u8d85\u5e02\u5b98\u5ba3\u201c\u6279\u53d1\u96c6\u5e02\u201d\u4e1a\u52a1\uff0c\u5176\u5f62\u5f0f\u7c7b\u4f3c\u4e8e\u5356\u573a\u5185\u90e8\u5f00\u5c55\u7684\u5e94\u5b63\u5546\u54c1\u5feb\u95ea\u6d3b\u52a8\uff0c\u800c\u4ea7\u5730\u76f4\u91c7\u3001\u6279\u96f6\u4e00\u4f53\u548c\u6574\u7bb1\u96c6\u4e2d\u9648\u5217\u7b49\u7279\u70b9\u5219\u8868\u660e\u80d6\u4e1c\u6765\u6709\u5fc3\u8bd5\u6c34\u533a\u57df\u201c\u4ed3\u50a8\u5f0f\u4f1a\u5458\u5e97\u201d\u6a21\u5f0f\u3002<\/span><\/p>\n

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1<\/strong><\/p>\n

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<\/p>\n

\u56fe\u6e90 \/ \u80d6\u4e1c\u6765<\/span><\/span><\/p>\n

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<\/span><\/p>\n

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2<\/strong><\/p>\n

\u5e94\u5b63\u5355\u54c1\u80fd\u5426\u8dd1\u51faMVP?<\/strong><\/span><\/p>\n

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\u81f3\u4e8e\u80fd\u5426\u8dd1\u51faMVP(Minimum Viable Product)\uff0c\u51b3\u5b9a\u4e86\u80d6\u4e1c\u6765\u201c\u6279\u53d1\u96c6\u5e02\u201d\u672a\u6765\u7684\u5546\u54c1\u89c4\u5212\u4ee5\u53ca\u65f6\u95f4\u6863\u671f\u3002<\/span><\/strong><\/span><\/p>\n

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\u7531\u4f20\u7edf\u96f6\u552e\u5546\u54c1\u5dee\u4ef7\u6a21\u5f0f\u8f6c\u53d8\u4e3a\u4f1a\u5458\u670d\u52a1\u6a21\u5f0f\uff0c\u901a\u8fc7\u6781\u81f4\u7684\u4f4e\u6bdb\u5229\u9ad8\u5468\u8f6c\u4ee5\u53ca\u4f1a\u5458\u8d39\u6536\u5165\u8d5a\u53d6\u5229\u6da6\u3002<\/span><\/section>\n
\u7b14\u8005\u8ba4\u4e3a\uff0c\u80d6\u4e1c\u6765\u8d85\u5e02\u5c5e\u4e8e\u5927\u5e97\u5c0f\u8fde\u9501\uff0c\u8d2d\u7269\u65f6\u95f4\u6210\u672c\u8f83\u9ad8\uff0c\u672a\u6765<\/span>\u53ef\u901a\u8fc7\u7cbe\u9009SKU\uff0c\u5f00\u8bbe\u7c7b\u4f3c\u4e8e\u5965\u4e50\u9f50\u6a21\u5f0f\u7684\u5c0f\u578b\u4f1a\u5458\u5e97\uff0c\u901a\u8fc7\u591a\u5e74\u79ef\u7d2f\u7684\u4f9b\u5e94\u5546\u8d44\u6e90\u6784\u5efa\u5176\u4f1a\u5458\u5e97\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002<\/span><\/section>\n

\u80d6\u4e1c\u6765\u6839\u636e\u6d88\u8d39\u8005\u5b63\u8282\u9700\u6c42\uff0c\u63d0\u4f9b\u5e94\u5b63\u5546\u54c1\uff0c\u4ee5\u69b4\u83b2\u4f5c\u4e3a\u5f15\u6d41\u795e\u5668\u3001\u8354\u679d\u4f5c\u4e3a\u4eba\u6c14\u5546\u54c1\uff0c\u540c\u65f6\u63d0\u4f9b\u54c1\u79cd\u591a\u6837\u7684\u51b0\u6dc7\u6dcb\u54c1\u724c\uff08\u660e\u6cbb\u3001\u5927\u6865\u9053\u3001\u516b\u559c\u3001\u5fb7\u534e\u3001\u5965\u96ea\u3001\u96c0\u5de2\u3001\u548c\u8def\u96ea\u3001\u949f\u859b\u9ad8\u3001\u5929\u51b0\u3001\u4f0a\u5229\u3001\u8499\u725b\uff09\u7b49\u3002<\/span><\/p>\n

<\/span><\/p>\n

\u56fe\u6e90 \/\u00a0\u5546\u4e1a\u8001\u5175\u4e54\u8f89<\/span><\/span><\/p>\n

\u5728\u5145\u5206\u7ade\u4e89\u7684\u5e02\u573a\uff0c\u7559\u4e0b\u7684\u7206\u54c1\u5fc5\u7136\u662f\u6027\u4ef7\u6bd4\u3001\u52a0\u4ef7\u7387\u6700\u5408\u9002\u7684\uff0c\u4ece\u9009\u54c1\u4e0a\u6765\u8bf4\uff0c\u80d6\u4e1c\u6765\u9009\u62e9\u69b4\u83b2\u3001\u8354\u679d\u548c\u51b0\u6dc7\u6dcb\u7b97\u662f\u6295\u5e74\u8f7b\u4eba\u6240\u597d\u3002<\/span><\/p>\n

\u5355\u4ece\u6bdb\u5229\u7387\u6765\u770b\uff0c\u5983\u5b50\u7b11\u8354\u679d\u4e3a3%\uff0c\u6cf0\u56fd\u91d1\u6795\u5934\u69b4\u83b2\u4e3a10%\uff0c\u4e24\u7c7b\u5546\u54c1\u5747\u91c7\u7528\u4ea7\u5730\u76f4\u91c7\u65b9\u5f0f\uff0c\u4ee5\u6781\u4f4e\u7684\u4ef7\u683c\u8fdb\u884c\u9500\u552e\uff0c\u505a\u5230\u6279\u96f6\u4e00\u4f53\u3001\u4ef7\u683c\u4e00\u81f4\u3002<\/span><\/strong><\/span><\/p>\n

\u4e0b\u4e00\u6b65\uff0c\u80d6\u4e1c\u6765\u4f1a\u6839\u636e\u6279\u53d1\u96c6\u5e02\u5f53\u524d\u5468\u671f\u7684\u53d1\u5c55\u60c5\u51b5\uff0c\u8fdb\u884c\u540e\u7eed\u5546\u54c1\u7ba1\u7406\u548c\u89c4\u5212\u5e03\u5c40\u3002<\/span><\/strong><\/span><\/p>\n

3<\/strong><\/p>\n

\u5e03\u5c40\u533a\u57df\u4f1a\u5458\u5e97\u7684\u5148\u624b\u68cb<\/strong><\/span><\/p>\n

\u6c5f\u6e56\u4f20\u8bf4\u80d6\u4e1c\u6765\uff0c\u5927\u5bb6\u66f4\u591a\u5730\u88ab\u5b83\u7684\u201c\u7231\u4e0e\u81ea\u7531\u201d\u4f01\u4e1a\u6587\u5316\u6240\u5438\u5f15\uff0c\u800c\u80cc\u540e\u7684\u5546\u4e1a\u6a21\u5f0f\u624d\u662f\u652f\u6491\u5176\u6210\u4e3a\u533a\u57df\u96f6\u552e\u4e1a\u7684\u5934\u724c\u7684\u6839\u672c\u3002<\/span><\/strong><\/span><\/p>\n

\u201c\u5c06\u6765\u6211\u4eec\u7684\u76ee\u6807\u8fd8\u662f\u50cfCostco\u3001\u5c71\u59c6\u4f1a\u5458\u5e97\u4e00\u6837\uff0c\u5356\u7684\u4e1c\u897f\u8d8a\u6765\u8d8a\u5b9e\u5728\uff0c\u63d0\u4f9b\u66f4\u597d\u3001\u66f4\u6709\u7279\u8272\u7684\u5546\u54c1\u3002\u201d<\/span><\/strong><\/span><\/p>\n

\u80d6\u4e1c\u6765\u521b\u59cb\u4eba\u4e8e\u4e1c\u6765\u51e0\u5e74\u524d\u5c31\u8868\u660e\u4e86\u5411\u4e16\u754c\u4e0a\u53d1\u8fbe\u56fd\u5bb6\u3001\u5148\u8fdb\u96f6\u552e\u6a21\u5f0f\u5b66\u4e60\u7684\u60f3\u6cd5\u3002\u5982\u4eca\u770b\u6765\uff0c\u201c\u6279\u53d1\u96c6\u5e02\u201d\u5728\u67d0\u79cd\u610f\u4e49\u4e0a\u5373\u4e3a\u80d6\u4e1c\u6765\u5e03\u5c40\u533a\u57df\u4f1a\u5458\u5e97\u7684\u5148\u624b\u68cb\u3002<\/span><\/strong><\/span><\/p>\n

\u9996\u5148\uff0c\u80d6\u4e1c\u6765\u4e0eCostco\u4e00\u6837\uff0c\u62e5\u6709\u6781\u5f3a\u7684\u54c1\u724c\u5546\u8bae\u4ef7\u6743\u3002<\/span><\/strong><\/span><\/p>\n

\u636e\u300a\u5357\u65b9\u5468\u672b\u300b\u62a5\u9053\uff0c\u80d6\u4e1c\u6765\u8d85\u5e02\u95e8\u5e97\u7684\u4ea7\u54c1SKU\u9ad8\u8fbe1\u4e07\u4e2a\u3002\u4f5c\u4e3a\u53c2\u8003\uff0cCostco\u7684SKU\u5219\u662f4000\u4e2a\u4ee5\u5185\u3002<\/span><\/strong><\/span><\/p>\n

Costco\u867d\u7136SKU\u6570\u91cf\u4f4e\uff0c\u4f46\u5355\u4e2aSKU\u8d21\u732e\u7684\u9500\u552e\u989d\u8fdc\u8d85\u540c\u884c\uff0c\u7531\u4e8e\u516c\u53f8\u6267\u884c\u5927\u5355\u54c1\u7684\u9500\u552e\u7b56\u7565\uff0c\u62e5\u6709\u5bf9\u4e0a\u6e38\u7684\u5f3a\u8bae\u4ef7\u6743\u3002\u5728\u4fdd\u6301\u4f4e\u6bdb\u5229\u7387\u4e0d\u53d8\u7684\u57fa\u7840\u4e0a\uff0c\u83b7\u5f97\u66f4\u4f4e\u7684\u91c7\u8d2d\u4ef7\uff0c\u5c31\u4f1a\u540c\u6b65\u964d\u4f4e\u5b9a\u4ef7\u3002\u5982\u6b64\u4e00\u6765\uff0c\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u9ad8\u6027\u4ef7\u6bd4\u7684\u5546\u54c1\uff0c\u5374\u6ca1\u6709\u964d\u4f4e\u8d39\u7528\u7387\uff0c\u56e0\u4e3a\u91c7\u8d2d\u6210\u672c\u5e76\u4e0d\u662f\u8d39\u7528\u3002<\/span><\/strong><\/span><\/p>\n

\u53ef\u4ee5\u8bf4\uff0cCostco\u5343\u65b9\u767e\u8ba1\u964d\u4f4e\u91c7\u8d2d\u6210\u672c\uff0c\u5e76\u4e0d\u662f\u4e3a\u4e86\u83b7\u5f97\u66f4\u9ad8\u7684\u6bdb\u5229\uff0c\u4ec5\u4ec5\u662f\u4e3a\u6d88\u8d39\u8005\u8c0b\u798f\u5229\u800c\u5df2\u3002<\/span><\/strong><\/span><\/p>\n

\u5176\u6b21\uff0c\u6ce8\u91cd\u201c\u9ad8\u54c1\u4f4e\u4ef7\u201d\u81ea\u6709\u54c1\u724c\u7684\u6253\u9020\u3002<\/span><\/strong><\/span><\/p>\n

\u5dee\u5f02\u5316\u7684\u81ea\u8425\u5546\u54c1\uff0c\u6b63\u662f\u5f53\u524d\u4ed3\u50a8\u5f0f\u4f1a\u5458\u5e97\u6709\u522b\u4e8e\u4f20\u7edf\u5927\u5356\u573a\u7684\u4eae\u70b9\u548c\u62db\u724c\u3002<\/span><\/strong><\/span><\/p>\n

\u636e\u6089\uff0c\u80d6\u4e1c\u6765\u8d85\u5e02\u95e8\u5e97\u5185\u6709\u9ad8\u8fbe\u516b\u6210\u7684\u8d27\u54c1\u90fd\u662f\u81ea\u91c7\u4ea7\u54c1\u3002\u4f8b\u5982\u80d6\u4e1c\u6765\u9500\u552e\u7684\u201c\u603c\u9152\u201d150ml\u88c5 8.8\u5143\uff1b500ml\u88c5 39\u5143\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u5438\u5f15\u529b\u4e0d\u5c0f\u3002<\/span><\/strong><\/span><\/p>\n

\u9664\u81ea\u91c7\u4ea7\u54c1\u5916\uff0c\u80d6\u4e1c\u6765\u8fd8\u5728\u70d8\u7119\u3001\u751f\u9c9c\u3001\u6d17\u62a4\u3001\u5bb6\u5c45\u3001\u8c03\u6599\u548c\u9152\u996e\u7b49\u54c1\u7c7b\u4e0a\u63a8\u51fa\u4e86\u81ea\u6709\u54c1\u724c\uff0c\u7531\u6b64\u5f62\u6210\u8f83\u5927\u7684\u5546\u54c1\u5dee\u5f02\u5316\u548c\u7ade\u4e89\u529b\u3002<\/span><\/strong><\/span><\/p>\n

\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u81ea\u6709\u5546\u54c1\u7684\u6bdb\u5229\u7387\u66f4\u9ad8\uff0c\u5f88\u591a\u96f6\u552e\u4f01\u4e1a\u6301\u7eed\u589e\u52a0\u81ea\u6709\u5546\u54c1\u7684\u6bd4\u4f8b\uff0c\u5176\u76ee\u7684\u662f\u4e3a\u4e86\u63d0\u9ad8\u6bdb\u5229\u7387\uff0c\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u5229\u6da6\u7a7a\u95f4\u3002\u4f46Costco\u4e3b\u8981\u76ee\u6807\u662f\u4ee5\u4f4e\u4ef7\u7b56\u7565\u63d0\u4f9b\u9ad8\u8d28\u91cf\u5546\u54c1\uff0c\u76ee\u7684\u8fd8\u662f\u7ed9\u6d88\u8d39\u8005\u8c0b\u798f\u5229\u7684\uff0c\u800c\u4e0d\u662f\u4e3a\u4e86\u6253\u5f00\u76c8\u5229\u7a7a\u95f4\u3002<\/span><\/strong><\/span><\/p>\n

Costco\u81ea\u6709\u54c1\u724cKirkland\uff0c\u81f3\u4eca\u4e3a\u6b62\u5df2\u6db5\u76d614\u5927\u7c7b\u5546\u54c1\uff0c\u5982\u670d\u88c5\u53ca\u884c\u674e\u7bb1\u3001\u6742\u7269\u3001\u5bb6\u5ead\u7528\u54c1\u7b49\u3002\u901a\u8fc7\u4e0e\u4e16\u754c\u5404\u5730\u4f9b\u5e94\u5546\u8fdb\u884c\u5408\u4f5c\u4ee3\u5de5\u65b9\u5f0f\u751f\u4ea7\uff0c\u4e00\u65e6\u53d1\u73b0\u5177\u6709\u5e02\u573a\u7a7a\u95f4\u4e14\u4ef7\u683c\u4ecd\u6709\u4e0b\u964d\u7a7a\u95f4\u7684\u4f18\u8d28\u5546\u54c1\uff0c\u4fbf\u81ea\u884c\u5f00\u53d1\uff0c\u81ea\u6709\u54c1\u724c\u4ef7\u683c\u4f4e\u4e8e\u54c1\u724c\u66ff\u4ee3\u54c1\u768420%\u81f330%\u3002<\/span><\/strong><\/span><\/p>\n

<\/span><\/strong><\/span><\/p>\n

\u6700\u91cd\u8981\u7684\u662f\uff0cCostco\u81ea\u6709\u54c1\u724c\u7684\u5b9a\u4ef7\u4e5f\u662f\u5341\u5206\u826f\u5fc3\uff0c\u575a\u6301\u4f4e\u4ef7\u539f\u5219\uff0c\u6bdb\u5229\u7387\u4e5f\u7edd\u5bf9\u4e0d\u4f1a\u8d85\u8fc714%\u3002<\/span><\/strong><\/span><\/p>\n

\u201c\u6211\u65e2\u7136\u505a\u96f6\u552e\u884c\u4e1a\u7684\u8d85\u5e02\uff0c\u6211\u5c31\u60f3\u7740\u600e\u6837\u628a\u8fd9\u4e2a\u6c11\u751f\u7684\u95ee\u9898\u7ed9\u89e3\u51b3\u597d\uff0c\u7136\u540e\u6211\u6709\u5408\u7406\u7684\u56de\u62a5\uff0c\u5408\u7406\u7684\u5229\u6da6\uff0c\u5f62\u6210\u8fd9\u6837\u826f\u6027\u7684\u5faa\u73af\u3002\u8ba9\u987e\u5ba2\u4e5f\u53d7\u76ca\uff0c\u8ba9\u81ea\u5df1\u53d7\u76ca\uff0c\u8ba9\u793e\u4f1a\u53d7\u76ca\uff0c\u6240\u4ee5\u80fd\u53d1\u5c55\u5f97\u975e\u5e38\u4e0d\u9519\u3002\u201d\u4e8e\u4e1c\u6765\u8868\u793a\u3002<\/span><\/strong><\/span><\/p>\n

\u80d6\u4e1c\u6765\u4e0e\u4ed3\u50a8\u5f0f\u4f1a\u5458\u5e97\u7684\u5dee\u522b\u8fd8\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u4f1a\u5458\u5e97\u7684\u6536\u53d6\u3001\u5546\u54c1\u9648\u5217\u5e03\u5c40\u7b49\uff0c\u629b\u5f00\u5f62\u5f0f\uff0c\u6211\u4eec\u770b\u5230\u80d6\u4e1c\u6765\u6b63\u501f\u7531\u201c\u6279\u53d1\u96c6\u5e02\u201d\u53c2\u900f\u201c\u4f1a\u5458\u5e97\u201d\u6a21\u5f0f\u7684\u672c\u8d28\u4e0e\u5185\u6838\u3002<\/span><\/strong><\/span><\/p>\n

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