{"id":3063,"date":"2020-10-24T11:35:53","date_gmt":"2020-10-24T11:35:53","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=19693"},"modified":"2022-05-26T20:18:08","modified_gmt":"2022-05-26T20:18:08","slug":"2021%e5%b9%b4%e9%a3%9f%e5%93%81%e9%a5%ae%e6%96%99%e8%a1%8c%e4%b8%9a%e5%8d%81%e5%a4%a7%e8%b6%8b%e5%8a%bf-2","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=3063","title":{"rendered":"2021\u5e74\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5341\u5927\u8d8b\u52bf"},"content":{"rendered":"

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\u8fd1\u65e5\uff0cInnova Market Insights\u53d1\u5e03\u4e862021\u5e74\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5341\u5927\u8d8b\u52bf\uff0c\u5176\u4e2d\u201c\u900f\u660e\u5ea6\u7684\u80dc\u5229\u201d\uff08Transparency Triumphs\uff09\u9886\u5f15\u884c\u4e1a\u8d8b\u52bf\u3002<\/p>\n

\u6b64\u5916\uff0c\u9690\u5f62\u6761\u5f62\u7801\u548c\u8fd1\u8ddd\u79bb\u65e0\u7ebf\u901a\u8baf\u6280\u672f\u7b49\u65b0\u5174\u6280\u672f\u7684\u53d1\u5c55\uff0c\u6709\u52a9\u4e8e\u54c1\u724c\u4f20\u8fbe\u521b\u610f\u4ea7\u54c1\u7684\u6545\u4e8b\u3002<\/p>\n

\u5728\u98df\u54c1\u996e\u6599\u884c\u4e1a\uff0c\u6301\u7eed\u7684\u690d\u7269\u6027\u9769\u547d\u6b63\u5728\u6269\u5c55\u5230\u66f4\u590d\u6742\u7684\u54c1\u7c7b\u3002\u6b64\u5916\uff0cCOVID-19\u5f71\u54cd\u4ee5\u53ca\u589e\u5f3a\u4e86\u4eba\u4eec\u5bf9\u63d0\u9ad8\u514d\u75ab\u529b\u4ea7\u54c1\u7684\u5174\u8da3\u3002<\/p>\n

Innova Market insights\u7684\u6d1e\u5bdf\u4e0e\u521b\u65b0\u603b\u76d1Lu Ann Williams\u8868\u793a:\u201c\u5927\u8d8b\u52bf\u53ef\u80fd\u4f1a\u572810\u5e74\u6216\u66f4\u957f\u7684\u65f6\u95f4\u5185\u53d1\u751f\u53d8\u5316\u3002\u201d\u201c\u6211\u4eec\u7b2c\u4e00\u6b21\u8ba8\u8bba\u6e05\u6d01\u6807\u7b7e\u6210\u5206\u662f\u57282006\u5e74\u3002\u73b0\u5728\uff0c\u6d88\u8d39\u8005\u663e\u7136\u4e0d\u518d\u5173\u6ce8\u6dfb\u52a0\u5242\u6216\u9632\u8150\u5242\u7684\u5ba3\u4f20\uff0c\u800c\u662f\u8981\u6c42\u98df\u54c1\u7684\u6807\u7b7e\u66f4\u52a0\u900f\u660e\u3002\u201d<\/p>\n

\u98df\u54c1\u996e\u6599\u996e\u884c\u4e1a\u7684\u53d1\u5c55\u4e3b\u8981\u662f\u7531\u6d88\u8d39\u8005\u9700\u6c42\u9a71\u52a8\u7684\uff0c\u5373\u4f7f\u6709\u65f6\u5019\u6d88\u8d39\u8005\u5e76\u4e0d\u662f\u5341\u5206\u660e\u786e\u77e5\u9053\u4ed6\u4eec\u7684\u5177\u4f53\u9700\u6c42\u3002<\/p>\n

2021\u5e74\u7684\u4e00\u4e9b\u4e3b\u8981\u8d8b\u52bf\u662f\u4e0eInnova Market Insights\u76842020\u5e74\u62a5\u544a\u76f8\u5173\u7684\u3002\u4f8b\u5982\uff0c\u201c\u900f\u660e\u5ea6\u7684\u80dc\u5229\u201d\u662f\u6545\u4e8b\u5236\u80dc\uff08Storytelling: Winning with Words\uff09\u7684\u56de\u5e94\uff0c\u5b83\u4f53\u73b0\u4e86\u6d88\u8d39\u8005\u901a\u8fc7\u63d0\u5347\u4f9b\u5e94\u94fe\u53ef\u89c1\u6027\u7684\u65b0\u5174\u6280\u672f\u91cd\u65b0\u71c3\u8d77\u5bf9\u539f\u6599\u91c7\u8d2d\u7684\u5174\u8da3\u3002<\/p>\n

Innova Market Insights\u9884\u6d4b\u76842021\u5e74\u5341\u5927\u8d8b\u52bf\u5982\u4e0b:<\/p>\n

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\u8d8b\u52bf\u4e00\uff1a<\/strong><\/span><\/p>\n

\u900f\u660e\u5ea6\u7684\u80dc\u5229\uff08Transparency Triumphs\uff09<\/strong><\/span><\/p>\n<\/blockquote>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

Innova 2020\u5e74\u6d88\u8d39\u8005\u8c03\u67e5\u663e\u793a\uff0c60%\u7684\u5168\u7403\u6d88\u8d39\u8005\u5bf9\u98df\u7269\u7684\u6765\u6e90\u611f\u5174\u8da3\u3002<\/p>\n

\u9274\u4e8e2021\u5e74\u900f\u660e\u5ea6\u5c06\u4e3b\u5bfc\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u63d0\u9ad8\u900f\u660e\u5ea6\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u4e0d\u65ad\u53d8\u5316\u7684\u9053\u5fb7\u3001\u73af\u4fdd\u548c\u6e05\u6d01\u6807\u7b7e\u9700\u6c42\u662f\u5173\u952e\u3002<\/p>\n

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\u91c7\u7528\u9690\u5f62\u6761\u5f62\u7801\u548c\u8fd1\u8ddd\u79bb\u65e0\u7ebf\u901a\u8baf\u6280\u672f\u7b49\u65b0\u5305\u88c5\u6280\u672f\u5c06\u54c1\u724c\u521b\u610f\u3001\u6709\u610f\u4e49\u7684\u6545\u4e8b\u8bb2\u8ff0\u7ed3\u5408\u8d77\u6765\u7684\u54c1\u724c\u5c06\u4f1a\u83b7\u5f97\u6210\u529f\u3002<\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u66f4\u6e05\u6d01\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u8fd9\u4e5f\u6269\u5927\u5e76\u63d0\u9ad8\u4e86\u4eba\u4eec\u5bf9\u6e05\u6d01\u6807\u7b7e\u7684\u671f\u671b\u503c\u3002\u5305\u62ec\u4eba\u7c7b\u548c\u52a8\u7269\u798f\u5229\u3001\u4f9b\u5e94\u94fe\u900f\u660e\u5ea6\u3001\u690d\u7269\u52a8\u529b\u8425\u517b\u548c\u53ef\u6301\u7eed\u6765\u6e90\u3002<\/p>\n

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\u690d\u7269\u524d\u8fdb\uff08Plant-Forward\uff09<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/blockquote>\n

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\u968f\u7740\u5168\u7403\u690d\u7269\u6027\u8d8b\u52bf\u7684\u53d1\u5c55\uff0c2021\u5e74\u7684\u5341\u5927\u8d8b\u52bf\u62a5\u544a\u8ba4\u4e3a\uff0c2020\u5e74\u7684\u201c\u690d\u7269\u6027\u9769\u547d\u8d8b\u52bf\u201d\u5c06\u518d\u6b21\u51fa\u73b0\u3002\u4f5c\u4e3a\u4e00\u79cd\u81ea\u7136\u7684\u53d1\u5c55\uff0c\u4eca\u5e74\u7684\u201c\u690d\u7269\u524d\u8fdb\u201d\u4e3b\u9898\u5f3a\u8c032021\u5e74\u690d\u7269\u57fa\u5c06\u6269\u5c55\u5230\u4e0d\u540c\u5730\u533a\u548c\u7c7b\u522b\u3002<\/p>\n

\u5bf9\u57fa\u4e8e\u690d\u7269\u7684\u65b0\u6a21\u5f0f\u548c\u66f4\u590d\u6742\u7684\u66ff\u4ee3\u65b9\u6848\u7684\u52a0\u901f\u9700\u6c42\u9884\u8ba1\u5c06\u5728\u672a\u6765\u7684\u6210\u529f\u63a8\u51fa\u3002\u7279\u522b\u662f\uff0c\u5b9e\u9a8c\u5ba4\u57f9\u80b2\u7684\u98df\u54c1\u6709\u53ef\u80fd\u4ece\u52a8\u7269\u798f\u5229\u7684\u89d2\u5ea6\u52a0\u901f\u98a0\u8986\u8fd9\u4e2a\u884c\u4e1a\u3002\u00a0<\/p>\n

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Williams\u8868\u793a\uff1a\u201c\u6211\u60f3\u770b\u770b\u690d\u7269\u6027\u4e73\u5236\u54c1\u3001\u9c7c\u7c7b\u3001\u8089\u7c7b\u548c\u5976\u916a\u4e4b\u95f4\u7684\u6743\u8861\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002\u6211\u60f3\u77e5\u9053\u8d8b\u52bf\u7684\u53d8\u5316\u4f1a\u6709\u591a\u5927\u3002\u690d\u7269\u57fa\u5976\u916a\u5e02\u573a\u8fd8\u6ca1\u6709\u5b8c\u5168\u6210\u719f\uff0c\u4f46\u53ef\u80fd\u5728\u51e0\u5e74\u540e\u7684\u67d0\u4e2a\u65f6\u5019\u3002\u6211\u5f88\u597d\u5947\u8fd9\u4e9b\u7c7b\u522b\u4f1a\u5982\u4f55\u7ee7\u7eed\u53d1\u5c55\u3002\u201d\u00a0<\/p>\n

Innova\u6d88\u8d39\u80052020\u5e74\u8c03\u67e5\u663e\u793a\uff0c\u8003\u8651\u690d\u7269\u6027\u66ff\u4ee3\u54c1\u7684\u56db\u5927\u539f\u56e0\u662f\u5065\u5eb7\u3001\u996e\u98df\u591a\u6837\u6027\u3001\u53ef\u6301\u7eed\u6027\u548c\u53e3\u5473\u3002\u00a0<\/p>\n

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\u8d8b\u52bf\u4e09\uff1a<\/span><\/strong><\/p>\n

\u4e2a\u6027\u5316\u5b9a\u5236\uff08Tailored to Fit\uff09<\/span><\/strong><\/p>\n<\/blockquote>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u968f\u7740\u6d88\u8d39\u8005\u5bfb\u627e\u9002\u5408\u81ea\u5df1\u72ec\u7279\u751f\u6d3b\u65b9\u5f0f\u7684\u98df\u7269\u548c\u996e\u6599\uff0c\u4e2a\u6027\u5316\u8425\u517b\u6210\u4e3a\u4eba\u4eec\u5173\u6ce8\u7684\u7126\u70b9\u3002<\/p>\n

\u9488\u5bf9\u529f\u80fd\u6027\u98df\u54c1\u7684\u590d\u6742\u7684\u4e2a\u6027\u5316\u8425\u517b\u5efa\u8bae\u4ecd\u7136\u6602\u8d35\uff0c\u4f46\u79d1\u6280\u5e73\u53f0\u7684\u51fa\u73b0\u5141\u8bb8\u901a\u8fc7\u81ea\u52a8\u5316\u63d0\u4f9b\u7c7b\u4f3c\u7684\u670d\u52a1\u3002\u00a0<\/p>\n

\u6d88\u8d39\u8005\u671f\u5f85\u4e00\u79cd\u91cf\u8eab\u5b9a\u5236\u7684\u996e\u98df\u65b9\u5f0f\uff0c\u901a\u8fc7\u6280\u672f\u7a81\u7834\u3001\u65b0\u4ea7\u54c1\u63a8\u51fa\u548c\u611f\u5b98\u4f53\u9a8c\uff0c\u5c06\u5b9a\u5236\u7684\u751f\u6d3b\u65b9\u5f0f\u5ef6\u4f38\u5230\u9910\u996e\u6d88\u8d39\u4e2d\u3002\u00a0<\/p>\n

Innova 2020\u5e74\u6d88\u8d39\u8005\u8c03\u67e5\u663e\u793a\uff0c64%\u7684\u5168\u7403\u6d88\u8d39\u8005\u627e\u5230\u4e86\u66f4\u591a\u7684\u65b9\u5f0f\u6765\u8c03\u6574\u4ed6\u4eec\u7684\u751f\u6d3b\u548c\u4ea7\u54c1\uff0c\u4ee5\u9002\u5e94\u4ed6\u4eec\u7684\u4e2a\u4eba\u98ce\u683c\u3001\u4fe1\u4ef0\u548c\u9700\u6c42\u3002<\/p>\n

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\u8d8b\u52bf\u56db\uff1a<\/strong><\/span><\/p>\n

\u65b0\u5168\u6e20\u9053\u996e\u98df\uff08New Omnichannel Eating\uff09<\/strong><\/span><\/p>\n<\/blockquote>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u968f\u7740\u9910\u996e\u670d\u52a1\u548c\u96f6\u552e\u9886\u57df\u65e5\u76ca\u91cd\u53e0\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u4efb\u4f55\u65f6\u95f4\u3001\u4efb\u4f55\u5730\u70b9\u60f3\u5403\u4ec0\u4e48\u5c31\u5403\u4ec0\u4e48\u3002\u6d88\u8d39\u8005\u8ffd\u6c42\u7684\u662f\u65b9\u4fbf\u3001\u4e30\u5bcc\u7684\u4f53\u9a8c\u548c\u89e6\u624b\u53ef\u53ca\u7684\u653e\u7eb5\u3002\u7279\u522b\u662fCOVID-19\u8ba9\u6d88\u8d39\u8005\u6709\u66f4\u591a\u65f6\u95f4\u5446\u5728\u5bb6\u91cc\uff0c\u63d0\u9ad8\u81ea\u5df1\u7684\u70f9\u996a\u6280\u827a\u3002<\/p>\n

\u6b64\u5916\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5bb6\u5ead\u70f9\u996a\u6b63\u5728\u63a8\u52a8\u65b9\u4fbf\u98df\u54c1\u548c\u66f4\u590d\u6742\u7684\u98df\u6750\u7684\u4f7f\u7528\uff0c\u5e26\u6765\u65b0\u7684\u7f8e\u98df\u4f53\u9a8c\u3002<\/p>\n

Innova\u6d88\u8d39\u80052020\u5e74\u8c03\u67e5\u53d1\u73b0\uff0c46%\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u9910\u5385\u54c1\u724c\u7684\u4ea7\u54c1\u662f\u5728\u5bb6\u83b7\u5f97\u9910\u5385\u4f53\u9a8c\u548c\u53e3\u5473\u7684\u4fbf\u6377\u9014\u5f84\u3002\u968f\u7740\u9910\u9986\u5916\u5356\u7684\u589e\u957f\uff0c\u6d88\u8d39\u8005\u73b0\u5728\u53ef\u4ee5\u76f4\u63a5\u83b7\u5f97\u8bb8\u591a\u4ee5\u524d\u53ea\u80fd\u901a\u8fc7\u9910\u996e\u670d\u52a1\u83b7\u5f97\u7684\u7279\u8272\u4ea7\u54c1\u3002<\/p>\n

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\u8d8b\u52bf\u4e94\uff1a<\/strong><\/span><\/p>\n

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\u514d\u75ab\uff08In Tune with Immune\uff09<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/blockquote>\n

COVID-19\u5f15\u53d1\u7684\u6301\u7eed\u7126\u8651\u5c06\u9f13\u52b1\u6d88\u8d39\u80052021\u5e74\u4f18\u5148\u8003\u8651\u81ea\u5df1\u7684\u514d\u75ab\u5065\u5eb7\u3002<\/p>\n

<\/section>\n

Williams\u8868\u793a\uff1a\u201c\u529f\u80fd\u6027\u98df\u54c1\u53c8\u56de\u6765\u4e86\u3002\u7531\u4e8e\u6cd5\u89c4\u548c\u6e05\u6d01\u6807\u7b7e\uff0c\u6d88\u8d39\u8005\u5bfb\u627e\u66f4\u591a\u7684\u5929\u7136\u5065\u5eb7\u4ea7\u54c1\uff0c\u4f46\u4e5f\u6709\u5f88\u591a\u4eba\u5bf9\u5f3a\u5316\u548c\u529f\u80fd\u98df\u54c1\u611f\u5174\u8da3\u3002\u7ef4\u751f\u7d20C\u3001\u7ef4\u751f\u7d20D\u548c\u950c\u4ea7\u54c1\u5356\u5f97\u98de\u5feb\u3002\u201d<\/p>\n

\u6839\u636eInnova 2020\u5e74\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5168\u740360%\u7684\u6d88\u8d39\u8005\u6b63\u5728\u5bfb\u627e\u652f\u6301\u4ed6\u4eec\u514d\u75ab\u5065\u5eb7\u7684\u98df\u54c1\u548c\u996e\u6599\u4ea7\u54c1\uff0c\u4e09\u5206\u4e4b\u4e00\u7684\u4eba\u8868\u793a\uff0c2020\u5e74\u5bf9\u514d\u75ab\u5065\u5eb7\u7684\u62c5\u5fe7\u6bd42019\u5e74\u589e\u52a0\u4e86\u3002\u00a0<\/p>\n

\u5728\u63a5\u4e0b\u6765\u7684\u4e00\u5e74\u91cc\uff0c\u589e\u5f3a\u514d\u75ab\u529b\u7684\u6210\u5206\u5c06\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff0c\u800c\u5fae\u751f\u7269\u7ec4\u548c\u4e2a\u6027\u5316\u8425\u517b\u4f5c\u4e3a\u589e\u5f3a\u514d\u75ab\u529b\u7684\u9014\u5f84\u7684\u7814\u7a76\u548c\u5174\u8da3\u5c06\u4f1a\u52a0\u5feb\u3002<\/p>\n

\n

Innova Market Insights\u8ba4\u4e3a2021\u5e74\u7684\u5176\u4ed6\u4e3b\u8981\u8d8b\u52bf\u5206\u522b\u4e3a:\u8425\u517b\uff08Nutrition Hacking\uff09\u3001\u60c5\u7eea\u4ea7\u54c1\uff08Mood: The Next Occasion\uff09\u3001\u4ea7\u54c1\u6df7\u642d\uff08Product Mashups: When Trends Collide\uff09\u3001\u73b0\u4ee3\u6000\u65e7\uff08Modern Nostalgia\uff09\u548c\u5f71\u54cd\u8005\u7684\u65f6\u4ee3\uff08Age of the Influencer\uff09\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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