{"id":32461,"date":"2022-08-08T10:17:51","date_gmt":"2022-08-08T10:17:51","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=96615"},"modified":"2022-08-08T10:30:01","modified_gmt":"2022-08-08T10:30:01","slug":"%e7%ac%ac7%e6%ac%a1%ef%bc%8c%e8%8c%85%e5%8f%b0%e7%99%bb%e9%a1%b6%e5%85%a8%e7%90%83%e7%83%88%e9%85%92%e5%93%81%e7%89%8c%e6%a6%9c","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=32461","title":{"rendered":"\u7b2c7\u6b21\uff0c\u8305\u53f0\u767b\u9876\u5168\u7403\u70c8\u9152\u54c1\u724c\u699c"},"content":{"rendered":"
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Brand Finance\u65e9\u524d\u5728\u82f1\u56fd\u4f26\u6566\u53d1\u5e03\u7684\u300aBrand Finance2022\u5e74\u5ea6\u5168\u7403\u6700\u5177\u4ef7\u503c\u70c8\u9152\u54c1\u724c50\u5f3a\u300b\u699c\u5355\u53ca\u62a5\u544a\u8ba4\u4e3a\uff0c\u4e16\u754c\u4e0a\u6700\u5177\u4ef7\u503c\u7684\u70c8\u9152\u54c1\u724c\u662f\u8305\u53f0\uff0c\u8fd9\u662f\u4e00\u79cd\u7531\u9ad8\u7cb1\u53d1\u9175\u800c\u6210\u7684\u767d\u9152\u3002<\/span><\/p>\n

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Brand Finance\u603b\u7ecf\u7406Alex Haigh\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8bf4\u9053:\u201c\u5728\u75ab\u60c5\u671f\u95f4\uff0c\u9152\u7c7b\u54c1\u724c\u9762\u4e34\u7740\u56f0\u96be\u7684\u5f62\u52bf\uff0c\u8fd9\u5176\u4e2d\u5c31\u5305\u62ec\u4e86\u7531\u4e8e\u4e16\u754c\u5404\u5730\u56fd\u5bb6\u7684\u5c01\u9501\u800c\u9020\u6210\u7684\u9700\u6c42\u6ce2\u52a8\u3002\u201d\u4ed6\u6307\u51fa\uff0c\u7ecf\u6d4e\u7684\u91cd\u542f\u6781\u5927\u5730\u63a8\u52a8\u4e86\u9152\u7c7b\u884c\u4e1a\u7684\u589e\u957f\uff0c\u70c8\u9152\u54c1\u724c\u540c\u6bd4\u589e\u957f\u4e866%\u3002<\/span><\/p>\n

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Brand Finance \u662f\u76ee\u524d\u5168\u7403\u552f\u4e00\u54c1\u724c\u4ef7\u503c\u8bc4\u4f30\u56fd\u9645\u6807\u51c6 ISO10668\u3001\u54c1\u724c\u8bc4\u4ef7\u6807\u51c6 ISO20671 \u7684\u6838\u5fc3\u5236\u5b9a\u8005\uff0c\u4e5f\u662f\u5168\u7403\u552f\u4e00\u7684\u72ec\u7acb\u7b2c\u4e09\u65b9\u54c1\u724c\u4ef7\u503c\u8bc4\u4f30\u4e0e\u54a8\u8be2\u673a\u6784\u3002\u8be5\u673a\u6784\u901a\u8fc7\u8bc4\u4f30\u54c1\u724c\u5f3a\u5ea6\u6307\u6570\u3001\u884c\u4e1a\u7279\u8bb8\u8d39\u7387\u3001\u4f01\u4e1a\u9884\u8ba1\u8425\u4e1a\u6536\u5165\u7b49\u6570\u636e\u786e\u5b9a\u54c1\u724c\u4ef7\u503c\uff0c\u5176\u4e13\u4e1a\u6027\u548c\u72ec\u7acb\u6027\u53d7\u5230\u56fd\u9645\u5e7f\u6cdb\u8ba4\u53ef\uff0c\u662f\u8bc4\u5224\u5168\u7403\u54c1\u724c\u4ef7\u503c\u7684\u91cd\u8981\u4f9d\u636e\u3002<\/span><\/p>\n

Brand Finance\u4f7f\u7528\u201c\u6388\u6743\u8282\u7701\u6cd5\u201d(royalty relief)\u8ba1\u7b97\u54c1\u724c\u4ef7\u503c\uff0c\u5373\u6d4b\u7b97\u672a\u6765\u6388\u6743\u4f7f\u7528\u8fd9\u6837\u4e00\u4e2a\u54c1\u724c\u6240\u5e94\u8be5\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/span><\/p>\n

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