{"id":32563,"date":"2022-08-11T09:57:53","date_gmt":"2022-08-11T09:57:53","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=96800"},"modified":"2022-08-11T10:00:02","modified_gmt":"2022-08-11T10:00:02","slug":"%e5%95%a4%e9%85%92%e5%88%9b%e6%96%b0%e5%92%8c%e7%a7%8d%e7%b1%bb%e5%a4%9a%e6%a0%b7%e5%8c%96%e7%9a%84%e6%9c%80%e6%96%b0%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=32563","title":{"rendered":"\u5564\u9152\u521b\u65b0\u548c\u79cd\u7c7b\u591a\u6837\u5316\u7684\u6700\u65b0\u8d8b\u52bf"},"content":{"rendered":"
\n
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\u75ab\u60c5\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u5bf9\u5728\u5bb6\u996e\u9152\u7684\u770b\u6cd5\uff0c\u4e9a\u6d32\u7684\u6d88\u8d39\u8d8b\u52bf\u663e\u793a\uff0c\u5bb6\u5ead\u996e\u9152\u7684\u9700\u6c42\u6709\u6240\u4e0a\u5347\uff0c\u5728\u8d85\u5e02\u548c\u7535\u5b50\u5546\u52a1\u4e2d\u8d2d\u4e70\u7684\u6bd4\u4f8b\u4e5f\u6709\u6240\u4e0a\u5347\u3002\u6c34\u679c\u5473\u5564\u9152\u548c\u65e0\u9152\u7cbe\u6982\u5ff5\u7684\u6269\u5f20\u4e5f\u4e3b\u5bfc\u4e86\u5e02\u573a\u3002\u5065\u5eb7\u7c7b\u7684\u5564\u9152\u4ea7\u54c1\u4e5f\u5728\u83b7\u5f97\u8d8a\u6765\u8d8a\u591a\u7684\u5173\u6ce8\u3002<\/p>\n

\n

01<\/span><\/strong><\/p>\n

\u65e0\u9152\u7cbe\u521b\u65b0<\/span><\/strong><\/p>\n<\/section>\n

\u5bf9\u5168\u7403\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u4e0d\u559d\u9152\u6b63\u6210\u4e3a\u4e00\u79cd\u5e38\u6001\u3002\u8fd9\u4e00\u8d8b\u52bf\u4e5f\u53cd\u6620\u5728\u4e86\u9e92\u9e9f\u7b49\u56fd\u9645\u5564\u9152\u4f01\u4e1a\u7684\u7ecf\u8425\u6d3b\u52a8\u4e2d\u3002\u4f8b\u5982\u9e92\u9e9f\u8ba1\u5212\u57282022\u5e74\u9500\u552e2.095\u4ebf\u7bb1\u65e0\u9152\u7cbe\u996e\u6599\uff0c\u6bd4\u53bb\u5e74\u589e\u52a02%\u3002<\/span><\/p>\n

<\/p>\n

<\/span><\/p>\n

\u867d\u7136\u8fd9\u4e00\u8d8b\u52bf\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u90fd\u6709\u4f53\u73b0\uff0c\u4f46\u5728Z\u4e16\u4ee3\u6d88\u8d39\u8005\u4e2d\u6700\u4e3a\u660e\u663e\u3002Innova Market Insights\u6700\u8fd1\u7684\u4e00\u4efd\u62a5\u544a\u663e\u793a\uff0c\u572818-25\u5c81\u7684\u6d88\u8d39\u8005\u4e2d\uff0c\u591a\u8fbe\u4e09\u5206\u4e4b\u4e00\u7684\u4eba\u8868\u793a\u4ed6\u4eec\u4ece\u4e0d\u559d\u9152\u3002<\/span><\/p>\n

\u6b64\u5916\u4e13\u5bb6\u8fd8\u8ba4\u4e3a\uff0c\u6d88\u8d39\u8005\u201c\u5728\u53e3\u5473\u65b9\u9762\u4e0d\u592a\u613f\u610f\u59a5\u534f\uff0c\u4ece\u521d\u521b\u4f01\u4e1a\u5230\u5927\u54c1\u724c\uff0c\u54c1\u724c\u4f3c\u4e4e\u90fd\u5728\u8003\u8651\u8fd9\u4e00\u70b9\uff0c\u52aa\u529b\u521b\u9020\u7b26\u5408\u8fd9\u4e9b\u671f\u671b\u7684\u65e0\u9152\u7cbe\u5564\u9152\u3002\u201d<\/span><\/p>\n

\u201c2022\u5e74\uff0c\u8fd9\u4e00\u9886\u57df\u51fa\u73b0\u4e86\u4e00\u4e9b\u5927\u578b\u65e0\u9152\u7cbe\u4ea7\u54c1\uff0c\u5982Guinness 0:0\u3002\u671d\u65e5\u96c6\u56e2\u5df2\u6295\u8d442000\u4e07\u6b27\u5143(2040\u4e07\u7f8e\u5143)\u5f00\u53d1\u7684\u65e0\u9152\u7cbe\u5564\u9152\u3002\u6211\u4eec\u8fd8\u770b\u5230\u9152\u5427\u548c\u7279\u8bb8\u7ecf\u8425\u573a\u6240\u6b63\u5728\u6269\u5927\u65e0\u9152\u7cbe\u996e\u6599\u7684\u4f9b\u5e94\uff0c\u5305\u62ec\u65e0\u9152\u7cbe\u5564\u9152\uff0c\u8fd9\u6709\u52a9\u4e8e\u8be5\u884c\u4e1a\u8fdb\u4e00\u6b65\u521b\u65b0\uff0c\u5e76\u63d0\u9ad8\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u5564\u9152\u7684\u8d28\u91cf\u6807\u51c6\uff0c\u201d<\/span><\/p>\n

\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u996e\u6599\u5e02\u573a\u5728\u6301\u7eed\u6269\u5f20\uff0c\u9884\u8ba1\u8be5\u884c\u4e1a\u57282021-2026\u5e74\u5c06\u589e\u957f67%\uff0c\u9500\u552e\u989d\u8fbe\u52302.86\u4ebf\u82f1\u9551(3.47\u4ebf\u7f8e\u5143)\u3002\u4f5c\u4e3a\u9e92\u9e9f\u5564\u9152\u516c\u53f8\u5728\u6807\u7b7e\u65b9\u9762\u7684\u8fdb\u6b65\u548c\u201c\u96f6\u6709\u5bb3\u996e\u9152\u201d\u5021\u8bae\u7684\u4e00\u90e8\u5206\uff0c\u9e92\u9e9f\u5c06\u5f00\u59cb\u5bf9\u5176\u5728\u65e5\u672c\u9500\u552e\u7684\u4e3b\u8981\u9152\u7cbe\u4ea7\u54c1\u7684\u51c0\u9152\u7cbe\u542b\u91cf\u8fdb\u884c\u6807\u7b7e\u3002<\/span><\/span><\/p>\n

\u867d\u7136\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u7684\u6d88\u8d39\u8005\u6b63\u5728\u5f15\u9886\u5e02\u573a\uff0c\u4f46\u4e13\u5bb6\u9884\u8ba1\uff0c\u201c\u4f20\u7edf\u5564\u9152\u5bf9\u53e3\u5473\u591a\u6837\u6027\u7684\u9700\u6c42\u4f1a\u66f4\u5927\uff0c\u8fd9\u53cd\u8fc7\u6765\u53ef\u80fd\u4f1a\u63a8\u52a8\u66f4\u5927\u80c6\u7684\u53e3\u5473\u3002\u201d<\/span><\/p>\n

<\/p>\n

\n

02<\/span><\/strong><\/p>\n

\u6c34\u679c\u53e3\u5473\u521b\u65b0<\/span><\/strong><\/p>\n<\/section>\n

\u53e6\u4e00\u4e2a\u5173\u952e\u8d8b\u52bf\u662f\u6c34\u679c\u5473\u5564\u9152\u7684\u5174\u8d77\u3002\u4e13\u5bb6\u79f0\uff0c\u98ce\u5473\u5564\u9152\u5728\u6b27\u6d32\u7684\u8d27\u67b6\u4e0a\u51fa\u73b0\u7684\u9891\u7387\u66f4\u9ad8\u3002\u201c\u67e0\u6aac\u4ecd\u662f\u8fd9\u4e00\u7c7b\u522b\u7684\u9996\u9009\u53e3\u5473\uff0c\u6211\u4eec\u4e5f\u770b\u5230\u8d8a\u6765\u8d8a\u591a\u6c34\u679c\u53e3\u5473\u7684\u521b\u65b0\u5564\u9152\uff0c\u5982BrewDog\u7684Silk Road\u8354\u679d\u548c\u8292\u679cIPA\u3002\u201d<\/span><\/p>\n

\u4ece\u5168\u7403\u5564\u9152\u4f7f\u7528\u7684\u98ce\u5473\u589e\u957f\u6765\u770b\uff0c\u6392\u540d\u6700\u9760\u524d\u7684\u6c34\u679c\u53e3\u5473\u5206\u522b\u662f\uff1a\u8292\u679c\u3001\u6843\u5b50\u3001\u897f\u67da\u4e0e\u67e0\u6aac\u7b49\u3002\u6c34\u679c\u5473\u4e30\u5bcc\u4e86\u5564\u9152\u7684\u53e3\u611f\u3002\u5b83\u8ba9\u4e0d\u5e38\u559d\u5564\u9152\u7684\u4eba\u7fa4\uff0c\u5728\u6d88\u8d39\u5564\u9152\u65f6\u8fc5\u901f\u627e\u5230\u81ea\u5df1\u719f\u6089\u7684\u98ce\u5473\uff0c\u4ece\u800c\u63d0\u9ad8\u5564\u9152\u63a5\u53d7\u5ea6\uff0c\u62d3\u5c55\u5564\u9152\u6d88\u8d39\u4eba\u7fa4\uff0c\u589e\u52a0\u5564\u9152\u9500\u91cf\u3002<\/span><\/p>\n

\u201cRTD\u9e21\u5c3e\u9152\u662f\u76ee\u524d\u4e0d\u65ad\u521b\u65b0\u7684\u9886\u57df\u4e4b\u4e00\uff0c\u8fd9\u53ef\u80fd\u4f1a\u6a21\u7cca\u9e21\u5c3e\u9152\u548c\u5564\u9152\u4e4b\u95f4\u7684\u754c\u9650\uff0c\u5bfc\u81f4\u4ee5\u9e21\u5c3e\u9152\u4e3a\u7075\u611f\u7684\u5564\u9152\u63a8\u51fa\u3002\u4f8b\u5982\uff0c\u4ee5\u9a6c\u63d0\u5c3c\u4e3a\u7075\u611f\u7684\u5564\u9152\uff0c\u5305\u62ec\u9178\u6a59\u3001\u9999\u8349\u548c\u767e\u9999\u679c\u7b49\u53e3\u5473\u3002\u201d<\/span><\/p>\n

\n

03<\/span><\/strong><\/p>\n

\u6000\u65e7\u5851\u9020NPD<\/span><\/strong><\/p>\n<\/section>\n

\u4e13\u5bb6\u8868\u793a\uff0c\u6000\u65e7\u5728\u996e\u6599\uff0c\u5c24\u5176\u662f\u9e21\u5c3e\u9152\u4e2d\u662f\u4e00\u79cd\u8d8b\u52bf\u3002\u73b0\u5728\u8fd9\u79cd\u6000\u65e7\u53e3\u5473\u7684\u8d8b\u52bf\u53ef\u80fd\u4f1a\u8fdb\u5165\u5564\u9152\u9886\u57df\u3002\u201c\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e86\u4e00\u4e9b\u6700\u8fd1\u63a8\u51fa\u7684\u4ea7\u54c1\u3002\u6bd4\u5982BrewDog\u6700\u8fd1\u4e0e\u7cd6\u679c\u54c1\u724cCandy Kittens\u5408\u4f5c\u63a8\u51fa\u4e86Candy Kitten IPA\u3002\u201d<\/span><\/p>\n

\u4e13\u5bb6\u8ba4\u4e3a\uff0c\u5343\u79a7\u4e00\u4ee3\u7684\u6d88\u8d39\u8005\u201c\u7279\u522b\u559c\u6b22\u6000\u65e7\u7684\u5f71\u54cd\u201d\uff0c\u5e76\u5e0c\u671b\u770b\u5230\u8fd9\u4e9b\u53e3\u5473\u5728\u5564\u9152\u5e94\u7528\u4e2d\u53d8\u5f97\u66f4\u52a0\u666e\u904d\uff0c\u201c\u56e0\u4e3a\u8fd9\u4e00\u4ee3\u4eba\u6b63\u5728\u5bfb\u627e\u80fd\u5e26\u7ed9\u4ed6\u4eec\u591a\u5e74\u524d\u5473\u9053\u7684\u4ea7\u54c1\u3002\u201d<\/span><\/p>\n

\n

04<\/span><\/strong><\/p>\n

\u96f6\u7cd6\u3001\u4f4e\u78b3\u521b\u65b0<\/span><\/strong><\/p>\n<\/section>\n

\u6b64\u5916\uff0c\u7531\u4e8e\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u9ad8\u548c\u4eba\u4eec\u5bf9\u7cd6\u6444\u5165\u7684\u62c5\u5fe7\uff0c\u96f6\u7cd6\u5564\u9152\u548c\u4f4e\u78b3\u6c34\u5316\u5408\u7269\u5564\u9152\u9500\u552e\u5f3a\u52b2\u3002FMCG Gurus\u7684\u6d88\u8d39\u8005\u8c03\u67e5\u663e\u793a\uff0c\u5168\u740325%\u7684\u6d88\u8d39\u8005\u62c5\u5fc3\u5564\u9152\u996e\u7528\u4e60\u60ef\u4f1a\u5bf9\u4ed6\u4eec\u7684\u5065\u5eb7\u4ea7\u751f\u5f71\u54cd\u300262%\u7684\u4eba\u6700\u62c5\u5fc3\u4f53\u91cd\u589e\u52a0\u3002\u7531\u4e8e\u6d88\u8d39\u8005\u5728\u559d\u5564\u9152\u65f6\u62c5\u5fc3\u81ea\u5df1\u7684\u4f53\u91cd\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5f00\u59cb\u5173\u6ce8\u5230\u81ea\u5df1\u6444\u5165\u7684\u5361\u8def\u91cc\u300229%\u7684\u6d88\u8d39\u8005\u8bf4\u4ed6\u4eec\u73b0\u5728\u559d\u9152\u7684\u65f6\u5019\uff0c\u51e0\u4e4e\u90fd\u4f1a\u7b97\u4e00\u4e0b\u5361\u8def\u91cc\u3002<\/span><\/p>\n

<\/p>\n

<\/span><\/p>\n

\u4f8b\u59822002\u5e74\uff0c\u65e5\u672c\u9e92\u9e9f\u5564\u9152\u516c\u53f8\u5f00\u59cb\u5c06\u5728\u65e5\u672c\u63a8\u51fa\u96f6\u78b3\u6c34\u5316\u5408\u7269\u666e\u901a\u5564\u9152\uff0c\u8fd9\u662f\u65e5\u672c\u5564\u9152\u5546\u63a8\u51fa\u7684\u9996\u4e2a\u6b64\u7c7b\u4ea7\u54c1\u3002\u767e\u5a01\u82f1\u535a\u82b1\u4e8610\u5e74\u65f6\u95f4\u624d\u7814\u5236\u51fa\u5176\u9996\u6b3e\u96f6\u78b3\u6c34\u5316\u5408\u7269\u5564\u9152Bud Light NEXT\uff0c\u9152\u7cbe\u5ea6\u4e3a4\u5ea6\uff0c\u5176\u7279\u70b9\u662f\u4e0d\u542b\u78b3\u6c34\u5316\u5408\u7269\uff0c\u70ed\u91cf\u4f4e\uff0c\u4ec5\u542b80\u5361\u8def\u91cc\u3002<\/span><\/p>\n

\n

05<\/span><\/strong><\/p>\n

RTDs\u3001\u7cbe\u917f\u5564\u9152<\/span><\/strong><\/p>\n<\/section>\n

\u6b64\u5916\uff0c\u4eba\u4eec\u5bf9RTDs\u5564\u9152\u548c\u7cbe\u917f\u5564\u9152\u7684\u9700\u6c42\u4e5f\u5728\u589e\u957f\u3002<\/span><\/p>\n

IWSR\u6307\u51fa\uff0c\u9884\u8ba1RTDs\u5c06\u57282019-2024\u5e74\u5b9e\u73b021.8%\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\uff0c\u4e3b\u8981\u4ece\u5564\u9152\u9886\u57df\u7a83\u53d6\u5e02\u573a\u4efd\u989d\u3002\u800c\u6839\u636e\u4e00\u4efd\u6700\u65b0\u62a5\u544a\uff0c\u9884\u8ba1\u57282022-2030\u5e74\u95f4\uff0c\u5168\u7403\u7cbe\u917f\u5564\u9152\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\u5c06\u8d85\u8fc78%\u3002<\/span><\/p>\n

\u53c2\u8003\u8d44\u6599\uff1a<\/span><\/section>\n

[1]International Beer Day: Alcohol-free beverages, carbon neutral claims and fruit flavors underscored\uff0cfoodingredientfirst
<\/span><\/p>\n

[2]\u4f60\u8ddf\u4e0a\u6c34\u679c\u589e\u5473\u5564\u9152\u7684\u6d41\u884c\u8d8b\u52bf\u4e86\u5417\uff0c\u5c0f\u6d6a\u82b1\u6d6a\u91cc\u6d6a
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