{"id":32837,"date":"2022-08-19T16:57:47","date_gmt":"2022-08-19T16:57:47","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=97398"},"modified":"2022-08-19T17:00:02","modified_gmt":"2022-08-19T17:00:02","slug":"%e5%b9%b4%e6%88%90%e4%ba%a4%e9%a2%9d9-5%e4%b8%87%e4%ba%bf%ef%bc%9a%e5%85%b4%e8%b6%a3%e7%94%b5%e5%95%86%e6%97%b6%e4%bb%a3%e5%b0%86%e4%bc%9a%e5%b8%a6%e7%bb%99%e4%bc%81%e4%b8%9a%e5%93%aa%e4%ba%9b","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=32837","title":{"rendered":"\u5e74\u6210\u4ea4\u989d9.5\u4e07\u4ebf\uff1a\u5174\u8da3\u7535\u5546\u65f6\u4ee3\u5c06\u4f1a\u5e26\u7ed9\u4f01\u4e1a\u54ea\u4e9b\u8de8\u754c\u673a\u4f1a\uff1f"},"content":{"rendered":"
\n

<\/span><\/p>\n

\u524d\u6bb5\u65f6\u95f4\uff0c\u5218\u754a\u5b8f\u4e0d\u4ec5\u51ed\u501f\u5728\u6296\u97f3\u76f4\u64ad\u95f4\u8df3\u6bfd\u5b50\u64cd\u706b\u7206\u51fa\u5708\uff0c\u540c\u65f6\u4e5f\u62c9\u52a8\u4e86\u6296\u97f3\u7535\u5546\u4e0a\u5b85\u5bb6\u8fd0\u52a8\u4ea7\u54c1\u7684\u9500\u91cf\uff0c\u4ec54\u6708\u5c31\u552e\u51fa22.9\u4e07\u4ef6\u745c\u4f3d\u57ab\u300111\u4e07\u4ef6\u54d1\u94c3\u2026\u2026\u800c\u8fd9\u53ea\u662f\u6296\u97f3\u5174\u8da3\u7535\u5546\u7684\u4e00\u4e2a\u7f29\u5f71\u3002<\/span><\/span>\u4ece\u4f20\u7edf\u7535\u5546\u3001\u793e\u4ea4\u7535\u5546\u5230\u5174\u8da3\u7535\u5546\uff0c\u6bcf\u4e00\u6b21\u7535\u5546\u5f62\u5f0f\u7684\u53d8\u9769\u90fd\u4f1a\u5f62\u6210\u4e00\u4e2a\u65b0\u7684\u98ce\u53e3\u5e26\u52a8\u4e00\u4f17\u54c1\u724c\u5feb\u901f\u53d1\u5c55\uff0c\u90a3\u5bf9\u4f01\u4e1a\u6765\u8bf4\u5174\u8da3\u7535\u5546\u65f6\u4ee3\u6709\u54ea\u4e9b\u8de8\u754c\u673a\u9047\u5462\uff1f<\/span><\/span><\/p>\n

<\/p>\n

<\/span><\/p>\n

<\/span><\/strong><\/p>\n

\u6bcf\u5929\u5237\u6296\u97f3<\/span><\/strong><\/span><\/strong><\/span>\u5374\u8fd8\u4e0d\u61c2\u5174\u8da3\u7535\u5546\uff1f<\/span><\/strong><\/span><\/strong><\/span><\/p>\n

\u5174\u8da3\u7535\u5546\u5c31\u50cf\u8c08\u604b\u7231\uff0c\u53ef\u4ee5\u628a\u5176\u60f3\u8c61\u6210\u8ffd\u6c42\u4f60\u7684\u4eba\uff0c\u5f97\u6839\u636e\u4f60\u7684\u5174\u8da3\u7231\u597d\u3001\u751f\u6d3b\u4e60\u60ef\uff0c\u6765\u7406\u89e3\u4f60\u559c\u6b22\u4ec0\u4e48\u3001\u60f3\u8981\u4ec0\u4e48\uff0c\u624d\u80fd\u628a\u4f60\u8ffd\u5230\u624b\uff0c\u5373\u5b83\u4f1a\u901a\u8fc7\u5bf9\u559c\u597d\u7684\u6df1\u5ea6\u6d1e\u5bdf\uff0c\u7ed9\u4f60\u63a8\u8350\u5185\u5bb9\u548c\u5546\u54c1\u3002<\/span><\/span><\/p>\n

1\u3001\u4e3a\u4ec0\u4e48\u662f\u6296\u97f3\u505a\u5174\u8da3\u7535\u5546\uff1f<\/span><\/strong><\/span><\/p>\n

\u56e0\u4e3a\u6296\u97f3\u7535\u5546\u62e5\u6709\u8fd9\u79cd\u80fd\u529b\uff0c\u4e3b\u8981\u4f53\u73b0\u5728\u4ee5\u4e0b\u4e09\u65b9\u9762\uff1a<\/span><\/p>\n

1\uff09\u76f4\u97626\u4ebf\u4eba\u7684\u5927\u5e02\u573a\uff1a<\/span><\/strong>\u6570\u636e\u663e\u793a\uff0c\u6296\u97f3\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u5df2\u8d856\u4ebf\uff0c\u4eba\u5747\u5355\u65e5\u4f7f\u7528\u65f6\u957f\u8d85\u8fc72\u5c0f\u65f6\u3002\u540c\u65f6\uff0c\u6296\u97f3\u77ed\u89c6\u9891\u4e0e\u76f4\u64ad\u7684\u65b9\u5f0f\u8ba9\u5546\u54c1\u5c55\u793a\u7684\u66f4\u52a0\u751f\u52a8\uff0c\u964d\u4f4e\u6d88\u8d39\u8005\u51b3\u7b56\u95e8\u69db\u4e0e\u65f6\u95f4\u3002<\/span><\/span>2\uff09\u6838\u5fc3\u80fd\u529b\u52a9\u4e2a\u6027\u63a8\u8350\uff1a<\/span><\/strong>\u6296\u97f3\u6bcd\u516c\u53f8\u5b57\u8282\u8df3\u52a8\u7684\u6838\u5fc3\u80fd\u529b\u662f\u6570\u636e\u7b97\u6cd5\uff0c\u800c\u5728\u8de8\u754c\u6296\u97f3\u65f6\u4e5f\u662f\u51ed\u6b64\u6253\u9020\u5174\u8da3\u63a8\u8350\u3002\u5982\u4eca\u8be5\u6280\u672f\u65e9\u5df2\u8fdb\u5316\uff0c\u5b9e\u73b0\u4e86\u57fa\u4e8e\u7528\u6237\u5174\u8da3\u7684\u4e2a\u6027\u63a8\u8350\u4ea7\u54c1\uff0c\u663e\u8457\u63d0\u5347\u6210\u4ea4\u7387\u3002<\/span><\/span>3\uff09\u6d77\u91cf\u4f18\u8d28\u5185\u5bb9\u5f3a\u5438\u775b\uff1a<\/span><\/strong>\u6296\u97f3\u79ef\u7d2f\u4e86\u5927\u91cf\u7684\u4f18\u79c0\u5185\u5bb9\u521b\u4f5c\u8005\uff0c\u4ed6\u4eec\u8ba9\u6d77\u91cf\u4f18\u8d28\u5546\u54c1\u80fd\u901a\u8fc7\u66f4\u597d\u7684\u5185\u5bb9\u5f62\u6001\u5c55\u793a\u51fa\u6765\u3002\u636e\u62a5\u9053\uff0c\u6296\u97f3\u767e\u4e07\u7c89\u4e1d\u7ea7\u535a\u4e3b\u5df2\u6709\u4e0a\u4e07\u4eba\uff0c\u5546\u5bb6\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e9b\u4f18\u79c0\u521b\u4f5c\u8005\u53bb\u89e6\u8fbe\u66f4\u591a\u6d88\u8d39\u8005\u3002<\/span><\/span><\/p>\n

2\u3001\u5546\u5bb6\u3001\u8fbe\u4eba\u3001\u5927V\u5168\u94fe\u8def\u201c\u7f51\u4f4f\u201d\u6d88\u8d39\u8005\uff0c\u62a2\u6ee99.5 \u4e07\u4ebf\u00a0<\/span><\/strong><\/p>\n

\u6570\u636e\u663e\u793a\uff0c\u5174\u8da3\u7535\u5546\u7684 GMV \u5230 2023 \u5e74\u5927\u6982\u4f1a\u8d85\u8fc7 9.5 \u4e07\u4ebf\u3002<\/span><\/span>\u4e3a\u4e86\u66f4\u597d\u7684\u7cbe\u51c6\u5339\u914d\u7528\u6237\u7684\u6f5c\u5728\u5174\u8da3\uff0c\u4eca\u5e74\u6296\u97f3\u63d0\u51fa\u201cFACT+\u5168\u57df\u7ecf\u8425\u4f53\u7cfb\u201d\uff0c\u610f\u5728\u5185\u5bb9\u573a\u3001\u4e2d\u5fc3\u573a\u3001\u8425\u9500\u573a\u4e09\u5927\u573a\u57df\u534f\u540c\u53d1\u529b\uff0c\u5b9e\u73b0\u6d88\u8d39\u8005\u7684\u5168\u94fe\u8def\u8986\u76d6\u3002FACT\u4e3a\u5546\u5bb6\u81ea\u64ad(Field)\u3001\u8fbe\u4eba\u77e9\u9635(Alliance)\u3001\u8425\u9500\u6d3b\u52a8(Campaign)\u3001\u5934\u90e8\u5927V(Top-KOL)\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u9a71\u52a8\u5546\u5bb6\u751f\u610f\u589e\u957f\u7684\u7ecf\u8425\u77e9\u9635\uff0c\u901a\u8fc7\u6c47\u6d41\u91cf\u3001\u4fc3\u8f6c\u5316\u3001\u805a\u6c89\u6dc0\u6765\u5b9e\u73b0\u751f\u610f\u603b\u91cf\u7684\u589e\u957f\u3002<\/span><\/span>\u4e09\u5927\u201c\u573a\u201d\u4e5f\u5404\u6709\u4f5c\u7528\uff0c\u4e2d\u5fc3\u573a\u5373\u641c\u7d22\u548c\u6296\u5546\u57ce\uff0c\u65e8\u5728\u4ee5\u63a8\u8350+\u641c\u7d22\u5b9e\u73b01+1>2\u7684\u6548\u679c\uff1b\u5185\u5bb9\u573a\u662f\u54c1\u724c\u8425\u9500\u548c\u8f6c\u5316\u6210\u4ea4\u7684\u6865\u6881\uff0c\u7528\u6237\u4e0d\u4ec5\u80fd\u591f\u770b\u5230\u3001\u542c\u5230\u5546\u54c1\u7684\u4f18\u52bf\uff0c\u8fd8\u80fd\u8fd8\u539f\u4ea7\u54c1\u4f7f\u7528\u573a\u666f\uff1b\u8425\u9500\u573a\u6ce8\u91cd\u54c1\u9500\u534f\u540c\u89e6\u8fbe\u8f6c\u5316\u76ee\u6807\u6d88\u8d39\u8005\uff0c\u8425\u9500\u7684\u4ef7\u503c\u53ef\u4ee5\u901a\u8fc7\u5185\u5bb9\u66f4\u597d\u627f\u63a5\uff0c\u56f4\u7ed5\u79cd\u8349\u3001\u62c9\u65b0\u3001\u590d\u8d2d\u5b9e\u73b0\u54c1\u9500\u5408\u4e00\u3002<\/span><\/span><\/p>\n

<\/p>\n

<\/span><\/strong><\/span><\/strong><\/span><\/strong><\/span><\/section>\n

\u5168\u56fd\u201c\u6296\u53cb\u201d\u544a\u8bc9\u4f60<\/span><\/strong><\/span><\/strong><\/span>\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u8981\u505a\u5174\u8da3\u7535\u5546\uff1f<\/span><\/strong><\/span><\/strong><\/span><\/p>\n

\u76ee\u524d\u5168\u56fd\u534a\u6570\u7f51\u6c11\u90fd\u662f\u201c\u6296\u53cb\u201d\uff0c\u540c\u65f6\u5b83\u4e30\u5bcc\u7684\u5185\u5bb9\u751f\u6001\uff0c\u4e5f\u80fd\u6ee1\u8db3\u54c1\u724c\u62c9\u52a8\u9500\u91cf\u589e\u957f\u3001\u62d3\u5bbd\u6d88\u8d39\u8005\u5708\u5c42\u53ca\u54c1\u5ba3\u7684\u9700\u6c42\u3002\u636e\u98de\u74dc\u6570\u636e\u7edf\u8ba1\uff0c2021\u5e74\u6296\u97f3\u7535\u5546\u89c4\u6a21\u4ecd\u5904\u4e8e\u9ad8\u901f\u589e\u957f\u9636\u6bb5\uff0c\u5176\u4e2d\u54c1\u724c\u5546\u5bb6\u7684\u9500\u552e\u4efd\u989d\u5e74\u5747\u590d\u5408\u589e\u957f\u8fbe12%\u3002<\/span><\/p>\n

1\u3001\u8da3\u5473\u79cd\u8349\u624d\u80fd\u4fd8\u83b7\u6d88\u8d39\u4e3b\u529bZ\u4e16\u4ee3<\/span><\/strong><\/span><\/p>\n

\u300a\u5708\u5c42\u6548\u5e94\u300b\u4e00\u4e66\u5f3a\u8c03\uff1a\u201c\u9762\u5bf9\u7fa4\u4f53\u7684\u5f3a\u52bf\u5d1b\u8d77\uff0c\u53ea\u6709\u7406\u89e3\u6d88\u8d39\u4e3b\u529b\u7684\u5546\u4e1a\u903b\u8f91\uff0c\u61c2\u5f97\u5982\u4f55\u9760\u62e2\u8fd9\u4e00\u4ee3\u5e74\u8f7b\u4eba\uff0c\u672a\u6765\u7684\u5546\u4e1a\u624d\u80fd\u6210\u529f\u3002\u201d\u6570\u636e\u663e\u793a\uff0c\u4e0e\u6dd8\u5b9d\u76f4\u64ad\u7535\u5546\u76f8\u6bd4\uff0c\u6296\u97f3\u7b49\u77ed\u89c6\u9891\u76f4\u64ad\u5185\u5bb9\u5e73\u53f0\u7528\u6237\u4e2d\u6708\u6536\u5165\u57285000\u5143\u4ee5\u4e0b\u7684\u4e2d\u4f4e\u6536\u5165\u4eba\u7fa4\u300124\u5c81\u4ee5\u4e0b\u7684\u5e74\u8f7b\u7fa4\u4f53\u5360\u6bd4\u66f4\u5927\uff0c\u800cZ \u4e16\u4ee3\u7fa4\u4f53\u8d2d\u7269\u66f4\u770b\u91cd\u5916\u89c2\u3001\u53e3\u7891\u53ca\u54c1\u724c\u56e0\u7d20\uff0c\u56e0\u6b64\u5174\u8da3\u7535\u5546\u7684\u6f6e\u6d41\u65b0\u9896\u4ea7\u54c1\u3001\u8da3\u5473\u79cd\u8349\u624d\u80fd\u5207\u4e2dz\u4e16\u4ee3\u9700\u6c42\u3002<\/span><\/p>\n

2\u3001\u77ed\u89c6\u9891+\u76f4\u64ad\u8ba9\u4eba\u8bbe\u5316\u5185\u5bb9\u53d8\u73b0<\/span><\/strong><\/span><\/p>\n

Questmobile\u6570\u636e\u663e\u793a\uff0c\u5e74\u8f7b\u4eba\u66f4\u4e60\u60ef\u5728\u77ed\u89c6\u9891\/\u76f4\u64ad\u4e2d\u83b7\u53d6\u4fe1\u606f\u3002\u7528\u6237\u8d8a\u6765\u8d8a\u770b\u91cd\u4f18\u8d28\u5185\u5bb9\u7684\u5f53\u4e0b\uff0c\u77ed\u89c6\u9891\u8d26\u53f7\u53ea\u6709\u6301\u7eed\u8f93\u51fa\u4f18\u8d28\u5185\u5bb9\u624d\u80fd\u7559\u4f4f\u7528\u6237\u4fe1\u4efb\uff0c\u63a8\u52a8\u4ea7\u54c1\u9500\u552e\u548c\u54c1\u724c\u63a8\u5e7f\u3002\u5174\u8da3\u7535\u5546\u7684\u903b\u8f91\u5728\u4e8e\u901a\u8fc7\u63a8\u8350\u6280\u672f\u628a\u4eba\u8bbe\u5316\u7684\u5546\u54c1\u5185\u5bb9\u4e0e\u6f5c\u5728\u6d77\u91cf\u5174\u8da3\u7528\u6237\u8fde\u63a5\u8d77\u6765\uff0c\u7528\u5185\u5bb9\u6fc0\u6d3b\u7528\u6237\u6d88\u8d39\uff0c\u5b9e\u73b0\u8f6c\u5316\u548c\u6c89\u6dc0\u7684\u4f18\u5316\uff0c\u5e76\u5c06\u5185\u5bb9\u63a8\u7ed9\u66f4\u591a\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u83b7\u5f97\u65b0\u6d41\u91cf\u4e0e\u751f\u610f\u589e\u91cf\u3002<\/span><\/p>\n

3\u3001\u53d1\u73b0\u5f0f\u6d88\u8d39\u8ba9\u6296\u97f3\u603b\u88c1\u5fcd\u4e0d\u4f4f\u4e70\u6c34\u58f6 \u00a0<\/span><\/strong><\/span><\/p>\n

\u8fc7\u53bb\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u884c\u4e3a\u7684\u5168\u8fc7\u7a0b\u5206\u4e3a6\u4e2a\u9636\u6bb5\uff1a\u77e5\u6653\u3001\u4e86\u89e3\u3001\u559c\u6b22\u3001\u504f\u597d\u3001\u786e\u4fe1\u3001\u8d2d\u4e70\u3002\u5174\u8da3\u7535\u5546\u6539\u53d8\u4e86\u89c4\u5219\uff0c\u521b\u9020\u51fa\u53d1\u73b0\u5f0f\u6d88\u8d39\u8def\u5f84\uff1a\u201c\u5174\u8da3-\u9700\u6c42-\u8d2d\u4e70\u201d\uff0c\u4ee5\u5185\u5bb9\u63a8\u8350\u8bc6\u522b\u7528\u6237\u5174\u8da3\uff0c\u57fa\u4e8e\u7528\u6237\u5bf9\u5546\u54c1\u5185\u5bb9\u7684\u6301\u7eed\u5173\u6ce8\uff0c\u6fc0\u53d1\u5546\u54c1\u4f7f\u7528\u671f\u5f85\u548c\u60c5\u611f\u5171\u9e23\uff0c\u4ece\u800c\u521b\u9020\u6d88\u8d39\u65b0\u52a8\u673a\uff0c\u5e26\u6765\u65b0\u751f\u610f\u589e\u91cf\u3002\u6296\u97f3\u7535\u5546\u603b\u88c1\u5eb7\u6cfd\u5b87\u66fe\u63d0\u5230\uff0c\u4ed6\u5728\u6296\u97f3\u4e0a\u770b\u5230\u8fc7\u4e00\u6b3e\u4fbf\u643a\u70e7\u6c34\u58f6\u6d4b\u8bc4\uff0c\u5176\u58f6\u7cbe\u81f4\u5c0f\u5de7\u3001\u4fbf\u4e8e\u6536\u7eb3\u3001\u70e7\u6c34\u65b9\u4fbf\uff0c\u89e3\u51b3\u4e86\u9152\u5e97\u7535\u70ed\u6c34\u58f6\u4e0d\u536b\u751f\uff0c\u4f20\u7edf\u6c34\u58f6\u4e0d\u65b9\u4fbf\u643a\u5e26\u7684\u96be\u9898\uff0c\u56e0\u6b64\u4ed6\u7acb\u523b\u4e0b\u5355\uff0c\u4e4b\u540e\u51fa\u5dee\u65f6\u90fd\u968f\u8eab\u643a\u5e26\u3002\u00a0<\/span><\/p>\n

<\/p>\n

<\/span><\/section>\n

\u5174\u8da3\u7535\u5546\u65f6\u4ee3
<\/span><\/strong><\/p>\n

\u4f60\u7684\u8de8\u754c\u673a\u4f1a\u5728\u54ea\u91cc\uff1f<\/span><\/strong><\/span><\/p>\n

<\/span>\u9762\u5bf9\u5174\u8da3\u7535\u5546\u8fd9\u4e00\u65b0\u84dd\u6d77\uff0c\u4f01\u4e1a\u53ca\u54c1\u724c\u8be5\u5982\u4f55\u8de8\u754c\u624d\u80fd\u6293\u4f4f\u673a\u4f1a\u5462\uff1f\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e24\u65b9\u9762\uff1a<\/span><\/p>\n

1\u3001\u6e20\u9053\u8de8\u754c\u65b0\u673a\u4f1a\uff1a\u4ee5\u5174\u8da3\u8fde\u63a5\u7528\u6237\uff0c\u5168\u57df\u8986\u76d6\u6253\u9020\u5168\u6c11\u7206\u54c1<\/span><\/strong><\/span><\/span><\/p>\n

\u968f\u7740\u5e02\u573a\u72b6\u6001\u7684\u6f14\u53d8\uff0c\u6e20\u9053\u4e5f\u8fdb\u5165\u4e86\u4e0d\u65ad\u5347\u7ea7\u8fed\u4ee3\u4e4b\u4e2d\u3002\u4f01\u4e1a\u7684\u8de8\u754c\u673a\u4f1a\u9996\u5148\u5728\u6e20\u9053\uff0c\u4e3a\u4e86\u66f4\u597d\u7684\u5feb\u901f\u5728\u5168\u57df\u5174\u8da3\u7535\u5546\u4e2d\u5b9e\u73b0\u9500\u91cf\u589e\u957f\u6253\u9020\u5168\u6c11\u7206\u54c1\uff0c\u53ef\u4ee5\u8fdb\u884c\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/span><\/span><\/p>\n

1\uff09\u4f20\u64ad\u77e9\u9635\u9ecf\u4f4f\u7528\u6237\uff0c3\u5e74\u6210\u5c31\u6296\u97f3\u7b2c\u4e00\u7537\u88c5\u54c1\u724c<\/span><\/strong><\/span><\/p>\n

\u4f01\u4e1a\u8de8\u754c\u5174\u8da3\u7535\u5546\u9996\u5148\u8981\u8f6c\u53d8\u601d\u60f3\uff0c\u4e0d\u4ec5\u5c06\u5b83\u770b\u505a\u662f\u4e00\u79cd\u65b0\u7684\u6e20\u9053\uff0c\u4e5f\u662f\u4e00\u4e2a\u65b0\u578b\u8fde\u63a5\u5668\u3002\u73b0\u5b9e\u4e16\u754c\u4e2d\uff0c\u6211\u4eec\u6bcf\u5929\u90fd\u5728\u5904\u7406\u4eba\u4e0e\u4eba\u3001\u4eba\u4e0e\u7269\u3001\u4eba\u4e0e\u4fe1\u606f\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5f53\u65b0\u7684\u8fde\u63a5\u5668\u4ea7\u751f\uff0c\u5c31\u4f1a\u91cd\u5851\u8fd9\u4e09\u79cd\u5173\u7cfb\uff0c\u800c\u5174\u8da3\u7535\u5546\u5c31\u662f\u5f53\u4e0b\u975e\u5e38\u91cd\u8981\u7684\u4e00\u4e2a\u8fde\u63a5\u5668\u3002<\/span><\/span>\u4f01\u4e1a\u5982\u4f55\u8de8\u754c\u7528\u597d\u8fd9\u4e2a\u6e20\u9053\u5462\uff1f\u51fa\u4e8e\u6784\u5efa\u54c1\u724c\u957f\u671f\u4ef7\u503c\u7684\u8003\u91cf\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5546\u5bb6\u5f00\u59cb\u642d\u5efa\u81ea\u8fd0\u8425\u4f53\u7cfb\u3002\u6bd4\u5982\uff0c\u521b\u7acb\u4e09\u5e74\u5c31\u6210\u4e3a\u201c\u6296\u97f3\u7b2c\u4e00\u7537\u88c5\u54c1\u724c\u201d\u7684\u767d\u5c0fT\uff0c\u6df1\u77e5\u5174\u8da3\u7535\u5546\u65f6\u4ee3\uff0c\u53ea\u6709\u7cbe\u51c6\u4e0b\u6c89\u7528\u6237\uff0c\u63d0\u9ad8\u7528\u6237\u9ecf\u6027\uff0c\u624d\u80fd\u66f4\u597d\u5730\u6316\u6398\u884c\u4e1a\u53d1\u5c55\u6f5c\u529b\u3002\u56e0\u6b64\uff0c\u81ea2020\u4e0b\u534a\u5e74\u5c31\u8de8\u754c\u5174\u8da3\u7535\u5546\u8fd9\u4e2a\u65b0\u6e20\u9053\uff0c\u4ee5\u54c1\u724c\u76f4\u64ad\u77e9\u9635\u7684\u5f62\u5f0f\u5e03\u5c40\u6296\u97f3\uff0c\u4ee5\u591a\u4e2a\u8d26\u53f7\u7ec6\u5206\u54c1\u7c7b\u8fd0\u8425\uff0c\u5438\u5f15\u9ad8\u6d88\u8d39\u80fd\u529b\u7528\u6237\uff0c\u77e9\u9635\u53f7\u901a\u8fc7\u4ea7\u54c1\u6d4b\u8bc4\u3001\u7a7f\u642d\u6307\u5357\u7b49\u5dee\u5f02\u5316\u5185\u5bb9\uff0c\u5782\u76f4\u6253\u5165\u4e0d\u540c\u7684\u7528\u6237\u5708\u5c42\uff0c\u6700\u7ec8\u90fd\u8f6c\u5316\u4e3a\u4e3b\u53f7\u7684\u589e\u91cf\u3002\u516c\u5f00\u8d44\u6599\u663e\u793a\uff0c\u767d\u5c0fT\u4ece\u6210\u7acb\u52302022\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u5168\u7f51\u66dd\u514972\u4ebf\u6b21\uff0c\u5356\u51fa687\u4e07\u4ef6\u4ea7\u54c1\uff0cGMV\u63a5\u8fd111\u4ebf\u3002<\/span><\/span><\/p>\n

2\uff09\u4eba\u6c11\u5927\u4f1a\u5802\u76f4\u64ad\u4e0a\u65b0\uff0c\u5168\u94fe\u8def\u4e32\u8054\u516c\u79c1\u57df\u6d41\u91cf<\/span><\/strong><\/span><\/p>\n

\u5174\u8da3\u7535\u5546\u8986\u76d6\u7528\u6237\u5168\u573a\u666f\u3001\u5168\u94fe\u8def\u8d2d\u7269\u9700\u6c42\u7684\u8d8b\u52bf\u662f\u4e0d\u53d8\u7684\uff0c\u56e0\u6b64\uff0c\u4f01\u4e1a\u8de8\u754c\u5174\u8da3\u7535\u5546\u8981\u4ece\u5174\u8da3\u51fa\u53d1\uff0c\u65e2\u6db5\u76d6\u5174\u8da3\u6fc0\u53d1\uff0c\u4e5f\u5305\u62ec\u5174\u8da3\u627f\u63a5\uff1b\u65e2\u5305\u62ec\u5185\u5bb9\u63a8\u8350\u573a\u666f\u91cc\u7684\u8d27\u627e\u4eba\uff0c\u4e5f\u8986\u76d6\u7528\u6237\u4e3b\u52a8\u573a\u666f\u91cc\u7684\u4eba\u627e\u8d27\u3002<\/span><\/span>\u56e0\u6b64\uff0c\u60f3\u8981\u505a\u5927\u5168\u57df\u5174\u8da3\u7535\u5546\uff0c\u8fd8\u9700\u505a\u597d\u79c1\u57df\u4e0e\u516c\u57df\u5bf9\u63a5\u3002\u6bd4\u5982\u901a\u8fc7\u76f4\u64ad\u4e32\u8054\u8d77\u516c\u57df\u548c\u79c1\u57df\uff0c\u5c06\u6d3b\u52a8\u63a8\u5e7f\u5230\u5404\u4e2a\u6e20\u9053\uff0c\u589e\u52a0\u6f5c\u5728\u5ba2\u6237\u3001\u52a0\u901f\u6210\u4ea4\uff1b\u8fd8\u80fd\u5c06\u76f4\u64ad\u5d4c\u5165\u591a\u79cd\u6e20\u9053\u4e2d\uff0c\u4ee5\u5168\u5a92\u4f53\u6574\u5408\u3001\u591a\u573a\u666f\u878d\u5408\u5b9e\u73b0\u5168\u5a92\u4f53\u8986\u76d6\u548c\u6d41\u91cf\u6fc0\u589e\uff0c\u4ee5\u591a\u5e73\u53f0\u8054\u52a8\u65f6\u65f6\u5f15\u6d41\u3002\u8fbe\u5230\u516c\u57df\u4e3a\u79c1\u57df\u63d0\u4f9b\u589e\u91cf\uff0c\u79c1\u57df\u4e3a\u516c\u57df\u63d0\u4f9b\u60c5\u611f\u8fde\u63a5\u7684\u76ee\u7684\u3002<\/span><\/span>\u6bd4\u5982\uff0c\u957f\u5b89\u6b27\u5c1a\u4e3a\u53d1\u5e03\u65b0\u8f66\uff0c\u5176\u5148\u5728\u516c\u57df\u6d41\u91cf\u5982\u95e8\u6237\u6c7d\u8f66\u9891\u9053\u3001\u4eca\u65e5\u5934\u6761\u7b49\u5e73\u53f0\uff0c\u53d1\u5e03\u6781\u5bd2\u6d4b\u8bd5\u3001\u62c6\u8f66\u76f4\u64ad\u7b49\u6fc0\u53d1\u7528\u6237\u5174\u8da3\uff0c\u5230\u4e86\u9884\u552e\u65f6\u5219\u5f15\u5165\u79c1\u57df\u6d41\u91cf\u5982\u54c1\u724c\u5b98\u65b9\u6296\u97f3\u8d26\u53f7\u7b49\uff0c\u5728\u4eba\u6c11\u5927\u4f1a\u5802\u76f4\u64ad\u65b0\u8f66\u53d1\u5e03\u548c\u7ebf\u4e0a\u9884\u552e\uff0c\u6700\u7ec8\u4e00\u4e2a\u5c0f\u65f6\u7684\u76f4\u64ad\u5e26\u67652000+\u4e2a\u7528\u6237\u7ebf\u4e0a\u7f34\u7eb3\u9884\u552e\u5b9a\u91d1\u3002<\/span><\/span><\/p>\n

<\/p>\n

2\u3001\u8425\u9500\u8de8\u754c\u65b0\u673a\u4f1a\uff1a\u5185\u5bb9+\u573a\u666f\u53cc\u53d1\u529b\uff0c\u8ba9\u6d88\u8d39\u8005\u53c2\u4e0e\u201c\u5e26\u8d27\u201d<\/span><\/strong><\/span><\/span><\/p>\n

\u5728\u8425\u9500\u4e0a\u4f01\u4e1a\u6709\u54ea\u4e9b\u8de8\u754c\u7684\u673a\u4f1a\u5462\uff0c\u5173\u952e\u8fd8\u662f\u5728\u4e8e\u201c\u8425\u548c\u9500\u201d\u4e8c\u5b57\u3002<\/span><\/span><\/p>\n

1\uff09\u8425\uff1a\u6784\u5efa\u5185\u5bb9\u751f\u6001\uff0c\u4e0e\u6d88\u8d39\u8005\u5171\u521b\u201c\u5bab\u6597\u201d\u76f4\u64ad\u95f4<\/span><\/strong><\/span><\/p>\n

\u968f\u7740\u54c1\u724c\u4e3b\u5bf9\u4e8e\u5185\u5bb9\u8425\u9500\u7684\u91cd\u89c6\u548c\u9884\u7b97\u6295\u5165\u7684\u589e\u52a0\uff0c\u597d\u5185\u5bb9\u7684\u5e26\u8d27\u80fd\u529b\u4e5f\u5728\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u53d1\u6325\u51fa\u8d8a\u6765\u8d8a\u5927\u7684\u957f\u5c3e\u6548\u5e94\u3002\u6296\u97f3\u4f5c\u4e3a\u4e00\u4e2a\u4ee5\u5185\u5bb9\u8f93\u51fa\u4e3a\u6838\u5fc3\u7684\u5e73\u53f0\uff0c\u5174\u8da3\u7535\u5546\u8425\u9500\u7684\u5173\u952e\u4e5f\u5728\u5185\u5bb9\u3002\u54c1\u724c\u65b9\u9996\u5148\u8981\u6784\u5efa\u5b8c\u6574\u7684\u5185\u5bb9\u751f\u6001\uff0c\u660e\u786e\u5185\u5bb9\u4e0e\u5185\u5bb9\u4e4b\u95f4\u7684\u903b\u8f91\u5173\u7cfb\uff0c\u7acb\u8db3\u5dee\u5f02\u5316\u76ee\u6807\u53d7\u4f17\u4ece\u4e0d\u540c\u89d2\u5ea6\u51fa\u53d1\uff0c\u8bbe\u8ba1\u57fa\u4e8e\u4ef7\u503c\u4f20\u9012\u7684\u5185\u5bb9\u751f\u6001\u4f53\u7cfb\u3002<\/span><\/span>\u8de8\u754c\u5174\u8da3\u7535\u5546\u505a\u8425\u9500\uff0c\u4f01\u4e1a\u9700\u8981\u65f6\u523b\u628a\u63e1\u5185\u5bb9\u89c2\u770b\u8005\u7684\u53c2\u4e0e\u5ea6\uff0c\u5373\u5bf9\u53d7\u4f17\u884c\u52a8\u79ef\u6781\u6027\u7684\u65f6\u523b\u8c03\u52a8\u3002\u5c24\u5176\u662fZ\u4e16\u4ee3\uff0c\u4ed6\u4eec\u66f4\u5728\u610f\u662f\u5426\u5728\u7528\u4ed6\u4eec\u559c\u6b22\u548c\u611f\u5174\u8da3\u7684\u65b9\u5f0f\u6765\u4f20\u8fbe\u4ef7\u503c\uff0c\u5bf9\u4ea7\u54c1\u7684\u5ba3\u4f20\u5e94\u8be5\u5728\u201c\u5171\u521b\u201d\u65b0\u6a21\u5f0f\u4e0a\u53d1\u529b\uff0c\u6253\u9020\u5b9a\u5236\u5316\u3001\u5a31\u4e50\u5316\u7684\u5185\u5bb9\u3002\u5982\u4f70\u8349\u96c6\u65b0\u51fa\u5708\u7684\u201c\u5ef6\u79a7\u5bab\u201d\u76f4\u64ad\u95f4\uff0c\u4e00\u8fdb\u53bb\u5c31\u662f\u563b\u5983\u3001\u9f99\u5b37\u5b37\u3001\u7687\u540e\u5a18\u5a18\u2026\u2026\u51e0\u4f4d\u4e3b\u64ad\u5927\u578b\u201c\u5bab\u6597\u201d\u73b0\u573a\uff0c\u800c\u8fd9\u79cd\u5267\u60c5\u5f0f\u7684\u5a31\u4e50\u5316\u5185\u5bb9\u662f\u4e13\u4e3a\u4ea7\u54c1\u8bbe\u8ba1\u7684\uff0c\u540c\u65f6\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u4e5f\u4f1a\u63a8\u52a8\u6574\u4e2a\u76f4\u64ad\u95f4\u5267\u60c5\u7684\u53d1\u5c55\uff0c\u56e0\u6b64\u201c\u5983\u5b50\u4e3b\u64ad\u201d\u5e26\u8d27\u62a4\u80a4\u54c1\u4e00\u70b9\u90fd\u4e0d\u8fdd\u548c\uff0c\u80fd\u5f88\u597d\u7684\u4e3a\u4ea7\u54c1\u627f\u63a5\u76f4\u64ad\u6d41\u91cf\u3002<\/span><\/span><\/p>\n

2\uff09\u9500\uff1a\u573a\u666f\u5316\u5e26\u8d27\uff0c\u8ba9\u6d88\u8d39\u8005\u201c\u770b\u89c1\u201d\u5fc3\u52a8\u5546\u54c1<\/span><\/strong><\/span><\/p>\n

\u5356\u8702\u871c\u7684\u5728\u517b\u8702\u573a\u642d\u4e2a\u76f4\u64ad\u95f4\u5c31\u5356\u5230\u5168\u56fd\uff1b\u5356\u670d\u88c5\u7684\u76f4\u63a5\u5230\u6d41\u6c34\u7ebf\u4e0a\uff0c\u4e00\u8fb9\u76f4\u64ad\u4e00\u8fb9\u5356\u2026\u2026\u5bf9\u4e8e\u5174\u8da3\u7535\u5546\u6765\u8bf4\uff0c\u573a\u666f\u5316\u8425\u9500\u662f\u4e00\u79cd\u5fc5\u7136\u8d8b\u52bf\uff0c\u5b83\u66f4\u76f4\u89c2\u3001\u66f4\u63a5\u5730\u6c14\uff0c\u80fd\u5feb\u901f\u8ba9\u7c89\u4e1d\u548c\u6d88\u8d39\u8005\u4ea7\u751f\u4fe1\u4efb\u3002\u6bd5\u7adf\u4eba\u6027\u90fd\u662f\u5982\u6b64\uff0c\u603b\u662f\u76f8\u4fe1\u81ea\u5df1\u770b\u5230\u7684\uff0c\u56e0\u4e3a\u770b\u89c1\u6240\u4ee5\u76f8\u4fe1\u3002\u573a\u666f\u8425\u9500\u80fd\u5f88\u597d\u7684\u6ee1\u8db3\u6d88\u8d39\u8005\u5bf9\u4e8e\u81ea\u5df1\u6240\u89c1\u5373\u6240\u5f97\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u5b83\u80fd\u8ba9\u6d88\u8d39\u8005\u201c\u770b\u89c1\u201d\u5546\u54c1\uff0c\u540c\u65f6\u53e0\u52a0\u5382\u5bb6\u76f4\u64ad\u7684\u4ef7\u683c\u4f18\u60e0\u8ba9\u5229\u7b49\uff0c\u5f88\u96be\u8ba9\u4eba\u4e0d\u5fc3\u52a8\u3002<\/span><\/span>\u4eca\u5e74\u768438\u5973\u795e\u8282\u6d3b\u52a8\u4e2d\uff0c\u5c0f\u4ed9\u7096\u5728\u6296\u97f3\u7535\u5546\u5e73\u53f0\u7d2f\u8ba1GMV\u7834\u4ebf\u5143\uff0c\u5e76\u5b9e\u73b08000W+\u7684\u54c1\u724c\u66dd\u5149\uff0c\u71d5\u7a9d\u7d2f\u79ef\u9500\u552e188.9\u4e07\u74f6\u3002\u5728\u573a\u666f\u8fd0\u7528\u4e0a\uff0c\u5c0f\u4ed9\u7096\u4e0d\u4ec5\u4e0eDiscovery\u8054\u5408\u6253\u9020\u71d5\u7a9d\u6eaf\u6e90\u7eaa\u5f55\u7247\u5728\u76f4\u64ad\u95f4\u5c55\u64ad\uff0c\u8ba9\u7528\u6237\u5145\u5206\u4e86\u89e3\u5230\u71d5\u7a9d\u7684\u201c\u524d\u4e16\u4eca\u751f\u201d\uff1b\u540c\u65f6\uff0c\u8fd8\u901a\u8fc7\u56fe\u7247\u3001\u89c6\u9891\u7684\u65b9\u5f0f\u5168\u65b9\u4f4d\u5c55\u73b0\u4e86\u9c9c\u7096\u71d5\u7a9d\u751f\u4ea7\u5de5\u5382\u3001\u9c9c\u7096\u5de5\u827a\u53ca\u4f9b\u5e94\u94fe\u7ba1\u7406\u2026\u2026\u4e5f\u8ba9\u5927\u5bb6\u611f\u53d7\u66f4\u76f4\u89c2\u5230\u6574\u4e2a\u71d5\u7a9d\u4ece\u9009\u54c1\u5230\u5236\u4f5c\u7684\u5168\u8fc7\u7a0b\uff0c\u4ece\u800c\u8d62\u5f97\u4fe1\u4efb\u5e76\u5f15\u5bfc\u6d88\u8d39\u3002<\/span><\/span><\/p>\n

<\/p>\n

<\/span><\/p>\n

\u5546\u4e1a\u4e16\u754c\u52a0\u901f\u524d\u8fdb\uff0c\u50cf\u5174\u8da3\u7535\u5546\u8fd9\u6837\u7684\u65b0\u53d8\u9769\u5e26\u6765\u7684\u662f\u6311\u6218\u66f4\u662f\u673a\u9047\uff0c\u4f01\u4e1a\u9700\u6293\u4f4f\u65f6\u673a\u501f\u7740\u4e1c\u98ce\u987a\u52bf\u8de8\u754c\uff0c\u624d\u80fd\u5728\u9762\u5bf9\u65b0\u4eba\u7fa4\u3001\u65b0\u9700\u6c42\u3001\u65b0\u6e20\u9053\u65f6\u7ee7\u7eed\u4e58\u98ce\u7834\u6d6a\uff0c\u6301\u7eed\u589e\u957f<\/span><\/span><\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u6bcf\u4e00\u6b21\u7535\u5546\u5f62\u5f0f\u7684\u53d8\u9769\u90fd\u4f1a\u5f62\u6210\u4e00\u4e2a\u65b0\u7684\u98ce\u53e3\u5e26\u52a8\u4e00\u4f17\u54c1\u724c\u5feb\u901f\u53d1\u5c55\uff0c\u5b9e\u73b0\u4e86\u57fa\u4e8e\u7528\u6237\u5174\u8da3\u7684\u4e2a\u6027\u63a8\u8350\u4ea7\u54c1\uff0cFACT\u4e3a\u5546\u5bb6\u81ea\u64ad(Field)\u3001\u8fbe\u4eba\u77e9\u9635(Alliance)\u3001\u8425\u9500\u6d3b\u52a8(Campaign)\u3001\u5934\u90e8\u5927V(Top-KOL)\u3002\u53ef\u4ee5\u7406\u89e3\u4e3a\u9a71\u52a8\u5546\u5bb6\u751f\u610f\u589e\u957f\u7684\u7ecf\u8425\u77e9\u9635\uff0c\u5185\u5bb9\u573a\u662f\u54c1\u724c\u8425\u9500\u548c\u8f6c\u5316\u6210\u4ea4\u7684\u6865\u6881\uff1b\u4e5f\u80fd\u6ee1\u8db3\u54c1\u724c\u62c9\u52a8\u9500\u91cf\u589e\u957f\u3001\u62d3\u5bbd\u6d88\u8d39\u8005\u5708\u5c42\u53ca\u54c1\u5ba3\u7684\u9700\u6c42\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-32837","post","type-post","status-publish","format-standard","hentry","category-7"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/32837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32837"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/32837\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}