{"id":33082,"date":"2021-06-04T07:51:40","date_gmt":"2021-06-04T07:51:40","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=45907"},"modified":"2022-05-26T19:30:52","modified_gmt":"2022-05-26T19:30:52","slug":"2021%e5%b9%b4%e5%85%a8%e7%90%83%e6%9c%80%e5%85%b7%e4%bb%b7%e5%80%bc%e5%95%a4%e9%85%92%e5%93%81%e7%89%8c%e5%8f%91%e5%b8%83%ef%bc%8c%e9%9b%aa%e8%8a%b1%e3%80%81%e9%9d%92%e5%95%a4%e3%80%81%e7%87%95","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=33082","title":{"rendered":"2021\u5e74\u5168\u7403\u6700\u5177\u4ef7\u503c\u5564\u9152\u54c1\u724c\u53d1\u5e03\uff0c\u96ea\u82b1\u3001\u9752\u5564\u3001\u71d5\u4eac\u3001\u54c8\u5564\u4e0a\u699c\uff01"},"content":{"rendered":"
<\/section>\n

\u5564\u9152\u677f\u6ce8\u610f\u5230\uff0c\u82f1\u56fd\u54c1\u724c\u8bc4\u4f30\u673a\u6784Brand Finance\u8fd1\u65e5\u53d1\u5e03\u4e86\u201c2020\u5168\u7403\u9152\u7c7b\u54c1\u724c\u201d\u6392\u884c\u699c\u3002\u5728\u201c50\u5927\u5564\u9152\u54c1\u724c\u201d\u699c\u5355\u4e0a\uff0c\u79d1\u7f57\u5a1c\u3001\u559c\u529b\u3001\u767e\u5a01\u540d\u5217\u524d\u4e09\u4f4d\u3002<\/p>\n

\u699c\u5355\u663e\u793a\uff0c\u79d1\u7f57\u5a1c\u7684\u54c1\u724c\u4ef7\u503c\u4e0b\u964d\u4e8628%\uff0c\u964d\u81f358\u4ebf\u7f8e\u5143\uff0c\u4f46\u5b83\u4ecd\u7136\u4fdd\u6301\u4e86\u4e16\u754c\u6700\u5177\u4ef7\u503c\u5564\u9152\u54c1\u724c\u7684\u5934\u8854\u3002<\/p>\n

\u5728\u524d\u5341\u54c1\u724c\u4e2d\uff0c\u96ea\u82b1\u5564\u9152\u4e3a\u552f\u4e00\u4e0a\u699c\u7684\u4e2d\u56fd\u54c1\u724c\uff0c\u54c1\u724c\u4ef7\u503c\u4e3a34.45\u4ebf\u7f8e\u5143\uff0c\u4e0e\u524d\u4e00\u5e74\u76f8\u6bd4\u4e0b\u964d\u4e8616.7%\u3002\u699c\u5355\u663e\u793a\uff0c\u524d\u5341\u54c1\u724c\u4e2d\u9664\u4e86\u671d\u65e5\u5564\u9152\u5916\u5176\u4ed6\u54c1\u724c\u7684\u4ef7\u503c\u90fd\u51fa\u73b0\u4e86\u4e0b\u6ed1\u3002<\/p>\n

<\/p>\n

\u5728\u524d50\u54c1\u724c\u4e2d\uff0c\u4e2d\u56fd\u5171\u67094\u4e2a\u54c1\u724c\u4e0a\u699c\uff0c\u9664\u4e86\u96ea\u82b1\u5564\u9152\uff0c\u8fd8\u6709\u54c8\u5c14\u6ee8\u5564\u9152\u3001\u9752\u5c9b\u5564\u9152\u3001\u71d5\u4eac\u5564\u9152\uff0c\u5206\u522b\u6392\u540d\u7b2c12\u4f4d\u3001\u7b2c17\u4f4d\u548c\u7b2c38\u4f4d\u3002\uff08\u5907\u6ce8\uff1a\u54c8\u5c14\u6ee8\u5564\u9152\u4e3a\u767e\u5a01\u82f1\u535a\u65d7\u4e0b\u54c1\u724c\u3002\uff09<\/p>\n

\u699c\u5355\u663e\u793a\uff0c\u767e\u5a01\u82f1\u535a\u65d7\u4e0b\u7684Michelob\u6253\u7834\u884c\u4e1a\u8d8b\u52bf\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u54c1\u724c\uff0c\u6392\u540d\u4e0a\u534713\u4f4d\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f\u81f312\u4ebf\u7f8e\u5143\uff0c\u589e\u957f39%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6392\u540d\u663e\u793a\uff0c\u6fb3\u5927\u5229\u4e9a\u7684XXXX (Lion\u65d7\u4e0b)\u4ece\u7b2c50\u540d\u4e0a\u5347\u5230\u7b2c35\u540d\uff0c\u662f\u589e\u957f\u7b2c\u4e8c\u5feb\u7684\u5564\u9152\u54c1\u724c\u3002<\/p>\n

\u5168\u7403\u524d50\u5927\u5564\u9152\u54c1\u724c\u7684\u7d2f\u8ba1\u54c1\u724c\u4ef7\u503c\u56e0\u75ab\u60c5\u635f\u5931\u4e8616%\u3002\u8d38\u6613\u4e0a\u7684\u5c01\u9501\u548c\u9650\u5236\u4e25\u91cd\u51cf\u5c11\u4e86\u5564\u9152\u7684\u9700\u6c42\u3002Brand Finance\u8868\u793a\uff0c\u90a3\u4e9b\u5df2\u7ecf\u62e5\u6709\u5f3a\u5927\u58f0\u8a89\u548c\u5bf9\u6d88\u8d39\u8005\u9ad8\u5ea6\u719f\u6089\u7684\u54c1\u724c\uff0c\u6700\u6709\u53ef\u80fd\u7ecf\u53d7\u4f4f\u8fd9\u573a\u98ce\u66b4\u3002<\/p>\n

\u636e\u4e86\u89e3\uff0cBrand Finance\u4f7f\u7528\u201c\u6388\u6743\u8282\u7701\u6cd5\u201d(royalty relief)\u8ba1\u7b97\u54c1\u724c\u4ef7\u503c\uff0c\u5373\u6d4b\u7b97\u672a\u6765\u6388\u6743\u4f7f\u7528\u8fd9\u6837\u4e00\u4e2a\u54c1\u724c\u6240\u5e94\u8be5\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n

<\/p>\n

\u6392\u540d \u54c1\u724c \u6240\u5728\u5730 \u54c1\u724c\u4ef7\u503c\/\u5e74\u589e\u957f\u7387<\/p>\n

1\u3001\u79d1\u7f57\u5a1c(Corona) \u58a8\u897f\u54e5 58.22\u4ebf\u7f8e\u5143 \u00a0\/-27.8% \u00a0\u00a0<\/p>\n

2\u3001\u559c\u529b(Heineken) \u00a0\u8377\u5170 56.46\u4ebf\u7f8e\u5143\u00a0\/-19.0% \u00a0\u00a0<\/p>\n

3\u3001\u767e\u5a01(Budweiser) \u00a0\u7f8e\u56fd 47.90\u4ebf\u7f8e\u5143 \u00a0\u00a0\/-25.6% \u00a0\u00a0<\/p>\n

4\u3001\u7ef4\u591a\u5229\u4e9a(Victoria) \u58a8\u897f\u54e5 40.38\u4ebf\u7f8e\u5143\/-12.6% \u00a0 \u00a0 \u00a0\u00a0<\/p>\n

5\u3001\u767e\u5a01\u6de1\u5564(Bud Light) \u7f8e\u56fd 39.52\u4ebf\u7f8e\u5143\/-31.4% \u00a0 \u00a0<\/p>\n

6\u3001\u96ea\u82b1(Snow) \u4e2d\u56fd \u00a034.45\u4ebf\u7f8e\u5143\/-16.7%\u00a0<\/p>\n

7\u3001\u83ab\u5fb7\u7f57(Modelo) \u58a8\u897f\u54e5 33.65\u4ebf\u7f8e\u5143\/-10.4% \u00a0<\/p>\n

8\u3001\u9e92\u9e9f(Kirin) \u00a0\u65e5\u672c 28.53\u4ebf\u7f8e\u5143\/-11.2%\u00a0<\/p>\n

9\u3001\u7c73\u52d2\u6de1\u5564(Miller Lite) \u7f8e\u56fd 28.50\u4ebf\u7f8e\u5143\/-0.9%\u00a0<\/p>\n

10\u3001\u671d\u65e5(Asahi) \u65e5\u672c28.48\u4ebf\u7f8e\u5143\/+10.3%\u00a0 \u00a0<\/p>\n

11\u3001Skol \u5df4\u897f<\/p>\n

12\u3001\u54c8\u5c14\u6ee8(Harbin) \u4e2d\u56fd<\/p>\n

13\u3001\u5065\u529b\u58eb(Guinness) \u7231\u5c14\u5170<\/p>\n

14\u3001\u5eb7\u80dc\u94f6\u5b50\u5f39(Coors Light) \u7f8e\u56fd<\/p>\n

15\u3001\u5609\u58eb\u4f2f(Carlsberg) \u4e39\u9ea6<\/p>\n

16\u3001\u917f\u9152\u72d7(Brewdog) \u82f1\u56fd<\/p>\n

17\u3001\u9752\u5c9b\u5564\u9152(Tsingtao) \u4e2d\u56fd<\/p>\n

18\u3001\u535a\u6d6a(Brahma)\u00a0\u5df4\u897f<\/p>\n

19\u3001\u65f6\u4ee3\u5564\u9152(Stella Artois) \u6bd4\u5229\u65f6<\/p>\n

20\u3001Tecate \u58a8\u897f\u54e5<\/p>\n

21\u3001Michelob \u7f8e\u56fd<\/p>\n

22\u3001Busch \u7f8e\u56fd<\/p>\n

23\u3001\u4e50\u5821(Tuborg)\u00a0\u4e39\u9ea6<\/p>\n

24\u3001\u661f\u8fbe\u9732(Estrella Damm) \u897f\u73ed\u7259<\/p>\n

25\u3001Sabeco\u00a0\u8d8a\u5357<\/p>\n

26\u3001Saigon\u00a0\u6cf0\u56fd<\/p>\n

27\u3001\u963f\u59c6\u65af\u7279\u5c14(Amstel) \u65b0\u897f\u5170<\/p>\n

28\u3001Aguila \u54e5\u4f26\u6bd4\u4e9a<\/p>\n

29\u3001\u864e\u724c(Tiger) \u65b0\u52a0\u5761<\/p>\n

30\u3001\u5357\u6781\u6d32(Antarctica) \u5df4\u897f<\/p>\n

31\u3001Natural \u7f8e\u56fd<\/p>\n

32\u3001Radeberger Group\u00a0\u5fb7\u56fd<\/p>\n

33\u3001\u9a6c\u5965(Mahou) \u897f\u73ed\u7259<\/p>\n

34\u3001\u4e09\u5b9d\u4e50(Sapporo) \u65e5\u672c<\/p>\n

35\u3001XXXX \u6fb3\u5927\u5229\u4e9a<\/p>\n

36\u3001\u7fe0\u9e1f(Kingfisher) \u5370\u5ea6<\/p>\n

37\u3001\u51ef\u72ee(Cass) \u97e9\u56fd<\/p>\n

38\u3001\u71d5\u4eac(Yanjing) \u4e2d\u56fd<\/p>\n

39\u3001\u5c71\u7f8a(Velkopopovicky Kozel) \u6377\u514b<\/p>\n

40\u3001333 export \u6cf0\u56fd<\/p>\n

41\u3001\u6ce2\u7f57\u7684\u6d77(Baltika) \u4fc4\u7f57\u65af<\/p>\n

42\u3001Carling Black Label \u5357\u975e<\/p>\n

43\u3001Dos Equis XX \u58a8\u897f\u54e5<\/p>\n

44\u3001Castle \u5357\u975e<\/p>\n

45\u3001\u5bcc\u58eb\u8fbe(Foster's) \u6fb3\u5927\u5229\u4e9a<\/p>\n

46\u3001Pilsner Urquell\u00a0\u6377\u514b<\/p>\n

47\u3001Carling \u7f8e\u56fd<\/p>\n

48\u3001\u8d1d\u514b(Beck's) \u5fb7\u56fd<\/p>\n

49\u3001San Miguel\u00a0\u897f\u73ed\u7259<\/p>\n

50\u3001Kinmugi\u00a0\u65e5\u672c<\/p>\n

\u6765\u6e90\uff1a\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5fae\u520a<\/p>\n","protected":false},"excerpt":{"rendered":"

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