{"id":33224,"date":"2021-06-05T07:38:51","date_gmt":"2021-06-05T07:38:51","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=46036"},"modified":"2021-06-05T08:00:01","modified_gmt":"2021-06-05T08:00:01","slug":"%e5%85%8d%e7%96%ab%e5%81%a5%e5%ba%b7%ef%bc%8c%e5%85%a8%e7%90%83%e6%b6%88%e8%b4%b9%e6%96%b0%e6%bd%ae%e6%b5%81%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=33224","title":{"rendered":"\u514d\u75ab\u5065\u5eb7\uff0c\u5168\u7403\u6d88\u8d39\u65b0\u6f6e\u6d41\uff01"},"content":{"rendered":"

2020\u5e74\uff0c\u5168\u7403\u529f\u80fd\u6027\u996e\u6599\u5e02\u573a\u4e3a1020\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba1\u5e74\u590d\u5408\u589e\u957f\u7387\u4e3a3.2%\uff0c\u4f46\u5404\u54c1\u724c\u5982\u4f55\u624d\u80fd\u5728\u65e5\u76ca\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u5462?<\/p>\n

Kerry\u53d1\u5e03\u4e86\u4e00\u4efd\u767d\u76ae\u4e66\uff0c\u6982\u8ff0\u4e86\u529f\u80fd\u996e\u6599\u521b\u65b0\u7684\u5de8\u5927\u673a\u9047\u3002\u8be5\u62a5\u544a\u6307\u51fa\uff0c\u6709\u51e0\u4e2a\u56e0\u7d20\u63a8\u52a8\u4e86\u589e\u957f\uff0c\u5176\u4e2d\u4e00\u4e2a\u660e\u663e\u7684\u8d8b\u52bf\u662f\uff0c\u6d88\u8d39\u8005\u5bf9\u75ab\u60c5\u5bfc\u81f4\u7684\u5065\u5eb7\u95ee\u9898\u7684\u5174\u8da3\u65e5\u76ca\u6d53\u539a\u3002<\/p>\n

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\u514d\u75ab<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u4f5c\u4e3a2021\u5e74\u5341\u5927\u8d8b\u52bf\u4e4b\u4e00(New Nutrition Business)\uff0c\u514d\u75ab\u5065\u5eb7\u5c06\u6210\u4e3a\u5168\u7403\u8bb8\u591a\u6d88\u8d39\u8005\u7684\u4e00\u79cd\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n

\u5728\u75ab\u60c5\u4e4b\u524d\uff0cFMCG Gurus\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c87%\u7684\u610f\u5927\u5229\u53d7\u8bbf\u8005\u300182%\u7684\u5fb7\u56fd\u53d7\u8bbf\u8005\u548c64%\u7684\u6cd5\u56fd\u53d7\u8bbf\u8005\u8868\u793a\u8d2d\u4e70\u4e86\u5177\u6709\u529f\u80fd\u6027\u7684\u996e\u6599(2019\u5e74)\u3002<\/p>\n

\u52302020\u5e74\u5e95\uff0c\u4e00\u4e9b\u5730\u533a\u591a\u8fbe\u56db\u5206\u4e4b\u4e09\u7684\u6d88\u8d39\u8005\u62a5\u544a\u79f0\uff0c\u4ed6\u4eec\u5bf9\u652f\u6301\u514d\u75ab\u5065\u5eb7\u7684\u529f\u80fd\u6027\u4ea7\u54c1\u611f\u5174\u8da3(FMCG Gurus 2021\u5e741\u6708)\u3002<\/p>\n

<\/p>\n

2016\u5e74\u81f32019\u5e74\u671f\u95f4\uff0c\u679c\u6c41\u7c7b\u4ea7\u54c1\u7684\u514d\u75ab\u58f0\u660e\u589e\u957f\u4e869%\uff0c\u98ce\u5473\u74f6\u88c5\u6c34\u589e\u957f\u4e8643%\uff0c\u80fd\u91cf\u996e\u6599\u589e\u957f\u4e8632% (Innova 2019\u5e74)\u3002<\/p>\n

\u9884\u8ba1\u8fd9\u79cd\u589e\u957f\u5c06\u6301\u7eed\u52302025\u5e74\uff0c\u5c4a\u65f6\u5177\u6709\u514d\u75ab\u4fdd\u5065\u529f\u80fd\u7684\u996e\u6599\u5e02\u573a\u4ef7\u503c\u9884\u8ba1\u5c06\u8fbe\u52301350\u4ebf\u7f8e\u5143(Euromonitor passport 2020)\u3002<\/p>\n

\u6b64\u5916\uff0cFMCG Gurus\u8868\u793a\uff0c64%\u7684\u5fb7\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\u6539\u5584\u514d\u75ab\u5065\u5eb7\u662f\u672a\u676512\u4e2a\u6708\u7684\u76ee\u6807\u3002<\/p>\n

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\u51cf\u5c11\u9152\u7cbe\u996e\u6599\u6d88\u8d39<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

Kerry\u7684\u767d\u76ae\u4e66\u6307\u51fa\uff0c\u529f\u80fd\u6027\u996e\u6599\u9700\u6c42\u589e\u957f\u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u53ef\u80fd\u662f\u4eba\u4eec\u62d2\u7edd\u90a3\u4e9b\u88ab\u8ba4\u4e3a\u4e0d\u592a\u5065\u5eb7\u7684\u996e\u6599\u3002<\/p>\n

\u62a5\u544a\u6307\u51fa:\"\u4f8b\u5982\uff0c\u6700\u8fd1\u7684\u533a\u57df\u7814\u7a76\u62a5\u544a\u663e\u793a\uff0c\u5e74\u8f7b\u4eba\u7684\u9152\u7cbe\u6d88\u8d39\u91cf\u6025\u5267\u4e0b\u964d\uff0c\u90e8\u5206\u539f\u56e0\u662f\u4ed6\u4eec\u62c5\u5fc3\u9152\u7cbe\u5bf9\u5065\u5eb7\u7684\u5371\u5bb3\u3002\u4e5f\u6709\u8bc1\u636e\u8868\u660e\uff0c\u8bb8\u591a\u4eba\u6b63\u5728\u8fdc\u79bb\u78b3\u9178\u996e\u6599\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e00\u4e9b\u7814\u7a76\u663e\u793a\uff0c\u73b0\u5728\u6700\u5e74\u8f7b\u7684\u6d88\u8d39\u8005\u662f\u6700\u4e0d\u53ef\u80fd\u8d2d\u4e70\u4f20\u7edf\u8f6f\u996e\u6599\u7684(Ingredient Communications, 2020\u5e7412\u6708)\uff0c\u8fd9\u4e3a\u529f\u80fd\u6027\u996e\u6599\u5236\u9020\u5546\u63d0\u4f9b\u4e86\u673a\u4f1a\uff0c\u4ee5\u529f\u80fd\u6210\u5206\u521b\u65b0\uff0c\u521b\u9020\u51fa\u6d88\u8d39\u8005\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\u3002\u201d<\/p>\n

\u79d1\u5b66\u4f9d\u636e<\/strong><\/p>\n

\u4f46\u5728\u6b27\u6d32\uff0c\u79d1\u5b66\u4f9d\u636e\u662f\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u5b9a\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\u3002\u4f8b\u5982\uff0c2019\u5e74\u53c2\u4e0eKerry\u6d88\u8d39\u8005\u8c03\u67e5\u7684\u8fd1\u4e09\u5206\u4e4b\u4e00\u7684\u82f1\u56fd\u6d88\u8d39\u8005\u5c06\u7814\u7a76\u4ea7\u54c1\u7684\u597d\u5904\u5217\u4e3a\u8d2d\u4e70\u5065\u5eb7\u751f\u6d3b\u65b9\u5f0f\u4ea7\u54c1\u7684\u9996\u8981\u539f\u56e0\u3002<\/p>\n

\u5728\u5168\u7403\u8303\u56f4\u5185\uff0cKerry\u8c03\u67e5\u7684\u6d88\u8d39\u8005\u4e2d\u81f3\u5c11\u6709\u4e00\u534a\u5728\u770b\u8fc7\u7814\u7a76\/\u79d1\u5b66\u6570\u636e\u540e\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u5065\u5eb7\u751f\u6d3b\u65b9\u5f0f\u7684\u4ea7\u54c1\u3002<\/p>\n

Kerry\u8bf4:\u201c\u6210\u529f\u7684\u4ea7\u54c1\u521b\u65b0\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u54c1\u724c\u7684\u5b9e\u529b\uff0c\u8fd8\u53d6\u51b3\u4e8e\u8ba9\u6d88\u8d39\u8005\u76f8\u4fe1\u652f\u6301\u5b83\u7684\u79d1\u5b66\u7684\u80fd\u529b\u3002\u9009\u62e9\u4e00\u79cd\u7ecf\u8fc7\u5145\u5206\u7814\u7a76\u548c\u5145\u5206\u8bc1\u660e\u7684\u3001\u6709\u4e34\u5e8a\u7814\u7a76\u652f\u6301\u7684\u54c1\u724c\u514d\u75ab\u5065\u5eb7\u6210\u5206\u662f\u5411\u6d88\u8d39\u8005\u4f20\u64ad\u4ea7\u54c1\u5b89\u5168\u6027\u548c\u6709\u6548\u6027\u7684\u5173\u952e\u3002\u201d<\/p>\n

\u6765\u6e90\uff1a\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5fae\u520a<\/p>\n","protected":false},"excerpt":{"rendered":"

2020\u5e74\uff0c\u5168\u7403\u529f\u80fd\u6027\u996e\u6599\u5e02\u573a\u4e3a1020\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba1\u5e74\u590d\u5408\u589e\u957f\u7387\u4e3a3.2%\uff0c\u4f46\u5404\u54c1\u724c\u5982\u4f55\u624d\u80fd\u5728\u65e5\u76ca\u62e5\u6324\u7684\u5e02\u573a\u4e2d […]<\/p>\n","protected":false},"author":1,"featured_media":33225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-33224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/33224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33224"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/33224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/media\/33225"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}