{"id":33773,"date":"2022-09-16T15:57:10","date_gmt":"2022-09-16T15:57:10","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=99231"},"modified":"2022-09-16T16:00:01","modified_gmt":"2022-09-16T16:00:01","slug":"%e6%96%b0%e6%84%8f%e4%ba%92%e5%8a%a8%e5%88%98%e5%b2%a9%ef%bc%9adtc%e9%a9%b1%e5%8a%a8%e7%9a%84%e8%90%a5%e9%94%80%e4%b8%96%e7%95%8c%e6%98%af%e4%b8%80%e4%b8%aa%e8%bf%9b%e6%89%98%e9%82%a6","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=33773","title":{"rendered":"\u65b0\u610f\u4e92\u52a8\u5218\u5ca9\uff1aDTC\u9a71\u52a8\u7684\u8425\u9500\u4e16\u754c\u662f\u4e00\u4e2a\u201c\u8fdb\u6258\u90a6\u201d"},"content":{"rendered":"
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\u7f16\u8005\u6309<\/strong><\/strong><\/p>\n

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\u968f\u7740\u7528\u6237\u788e\u7247\u5316\u3001\u7c89\u5c18\u5316\u6108\u6f14\u6108\u70c8\uff0c\u6574\u5408\u8425\u9500\u7684\u4ef7\u503c\u4e0e\u673a\u4f1a\u5728\u4e8e\uff0c\u5e2e\u52a9\u4f01\u4e1a\u6784\u7b51\u4ee5\u201c\u7528\u6237\u9a71\u52a8\u201d\u7684\u7cfb\u7edf\u6027\u8425\u9500\u80fd\u529b\u3002<\/span>\u9762\u5bf9\u8d8a\u53d1\u590d\u6742\u591a\u53d8\u7684\u5e02\u573a\u73af\u5883\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5728\u91cd\u65b0\u5ba1\u89c6\u548c\u6784\u60f3\u7740\u201c\u589e\u957f\u201d\u7684\u65b0\u601d\u8def\u548c\u65b0\u73a9\u6cd5\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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8\u670818-19\u65e5\uff0c2022\u864e\u5578\u76db\u5178\u66a8\u7b2c\u5341\u516d\u5c4a\u4e2d\u56fd\u6570\u5b57\u5546\u4e1a\u4f20\u64ad\u8bba\u575b\u3001\u7b2c\u5341\u4e09\u5c4a\u864e\u5578\u5956\u9881\u5956\u5178\u793c\u5728\u5317\u4eac\u4e3e\u884c\u3002\u4f5c\u4e3a\u54c1\u724c\u8425\u9500\u6570\u5b57\u5316\u9886\u57df\u6700\u5177\u4e13\u4e1a\u5f71\u54cd\u529b\u3001\u89c4\u6a21\u6027\u7684\u884c\u4e1a\u76db\u4f1a\uff0c2022\u864e\u5578\u76db\u5178\u5438\u5f15\u4e86\u7ebf\u4e0a\u7ebf\u4e0b\u5305\u62ec\u5408\u4f5c\u4f19\u4f34\u3001\u54c1\u724c\u3001\u884c\u4e1a\u9ad8\u7ba1\u3001\u53c2\u4f1a\u4ee3\u8868\u8fd125\u4e07\u4eba\u6b21\u53c2\u4e0e\u548c\u89c1\u8bc1\uff0c\u864e\u5578\u76db\u5178\u4f5c\u4e3a\u54c1\u724c\u8425\u9500\u6570\u5b57\u5316\u9886\u57df\u5f3a\u5927\u5e73\u53f0\u5f71\u54cd\u529b\u8fdb\u4e00\u6b65\u51f8\u663e\u3002\u65b0\u610f\u4e92\u52a8\u9ad8\u7ea7\u526f\u603b\u88c1\u5218\u5ca9<\/strong>\u5728\u864e\u5578\u76db\u5178\u201c<\/span>\u65b0\u601d\u8def\u3001\u65b0\u7a81\u7834\u3001\u65b0\u73a9\u6cd5<\/strong><\/span>\u201d\u677f\u5757\uff0c\u5206\u4eab\u4e86\u300a\u7a7f\u8d8a\u5468\u671f\u7684\u8425\u9500\u589e\u957f\u4e4b\u9b45\u2014\u2014DTC\u6a21\u5f0f<\/strong>\u300b<\/span>\u4e3b\u9898\u6f14\u8bb2\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u4ee5\u4e0b\u4e3a\u201c\u6a59\u679c\u7814\u4eab\u793e\u201d\u63d0\u4f9b\u7684<\/span>\u6f14\u8bb2\u5b9e\u5f55\uff1a<\/span><\/section>\n
\u8fd9\u4e48\u591a\u5e74\u4e00\u76f4\u5728\u8bf4\u7684\u4e00\u4e2a\u6982\u5ff5\u53eb<\/span>VUCA<\/span><\/strong>\uff0c\u5b83\u4ee3\u8868\u4e86<\/span>\u2014\u2014<\/span>\u5b8f\u89c2\u7684\u4e0d\u786e\u5b9a\uff08Uncertainty\uff09\u3001\u7ecf\u6d4e\u7684\u6613\u53d8\u6027\uff08Volatility\uff09\u3001\u793e\u4f1a\u7684\u590d\u6742\u6027\uff08Complexity\uff09\u3001\u6280\u672f\u7684\u66a7\u6627\u6027\uff08Ambiguity\uff09<\/span><\/strong>\u3002<\/span>\u5c24\u5176\u662f\u5728\u4eca\u5e74\uff0c\u5927\u5bb6\u80fd\u591f\u660e\u663e\u4f53\u4f1a\u5230\u8fd9\u79cd\u4e0d\u786e\u5b9a\u6027\uff0c\u5bf9\u4e8e\u5404\u4e2a\u54c1\u724c\u7684\u5f71\u54cd\u4e5f\u975e\u5e38\u5927\u3002<\/span><\/section>\n
\u6211\u60f3\u901a\u8fc7\u8eab\u8fb9\u7684\u4e00\u4e2a\u5408\u4f5c\u6848\u4f8b\uff0c\u4e0e\u5927\u5bb6\u4e00\u540c\u611f\u53d7\u4ec0\u4e48\u6837\u7684\u4f01\u4e1a\u624d\u80fd\u7a7f\u8d8a\u8425\u9500\u589e\u957f\u5468\u671f\u3001\u503c\u5f97\u5927\u5bb6\u7684\u5c0a\u91cd\u3002<\/span><\/section>\n
\u4eca\u5e74\u7684\u4e16\u754c\u4e94\u767e\u5f3a\u6392\u540d\u7b2c\u4e8c\u7684\u516c\u53f8\u662f\u4e9a\u9a6c\u900a\uff0c\u53ea\u6210\u7acb\u4e8620\u5e74\u3002\u5b83\u4ece\u6700\u5f00\u59cb\u505a\u56fe\u4e66\u7c7b\u7535\u5546\uff0c\u5230\u73b0\u5728\u65e2\u505a\u7535\u5546\u4e5f\u505a\u4e91\u670d\u52a1\uff0c\u4e00\u76f4\u575a\u6301\u7684\u4f7f\u547d\u5c31\u662f<\/span>\u505a\u5168\u7403\u6700\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4f01\u4e1a<\/span><\/strong>\u3002\u50cf\u4e9a\u9a6c\u900a\u8fd9\u6837\u80fd\u591f<\/span>\u575a\u6301\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u5e76\u4e14\u901a\u8fc7\u81ea\u5df1\u76f4\u9762\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c\u7684\u516c\u53f8\uff0c\u4e00\u5b9a\u53ef\u4ee5\u5728\u8fd9\u79cd\u4e0d\u786e\u5b9a\u7684\u73af\u5883\u4e0b\u505a\u5f97\u66f4\u597d\u3002<\/span><\/strong><\/section>\n
\u53e6\u5916\u51e0\u4e2a\u5178\u578b\u6848\u4f8b\uff1a<\/span><\/section>\n
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01<\/strong><\/span><\/p>\n

\u84dd\u7f50\u7ea2\u725b<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u4e00\u4e2a\u5e74\u9500\u8d8598\u4ebf\u7f50\u7684\u9886\u5148\u80fd\u91cf\u996e\u6599\u3002\u84dd\u7f50\u7ea2\u725b<\/span>\u575a\u6301\u56f4\u7ed5\u6781\u9650\u8fd0\u52a8\u548c\u76f8\u5173\u7684\u4ea7\u54c1\u6784\u5efa\u5185\u5bb9\u3001\u76f4\u9762\u7528\u6237\uff0c\u5728\u5185\u5bb9\u751f\u4ea7\u3001\u751a\u81f3\u8f66\u961f\u4ee5\u53ca\u76f8\u5173\u7684\u884d\u751f\u54c1\u4e0a\u6784\u5efa\u54c1\u724c\u76f4\u9762\u7528\u6237\u7684\u4ea7\u54c1\u548c\u751f\u610f<\/span><\/strong>\u3002\u5b83\u751a\u81f3\u5355\u72ec\u6536\u8d2d\u4e86F1\u8f66\u961f\uff0c\u5e76\u5728\u6d77\u5916\u5355\u72ec\u8fd0\u8425\u4ee5\u7ea2\u725b\u5404\u4e2a\u6781\u9650\u8fd0\u52a8\u884d\u751f\u7684\u884d\u751f\u54c1\uff0c\u4f9b\u611f\u5174\u8da3\u7684\u6d88\u8d39\u8005\u9009\u8d2d\u3002<\/span><\/section>\n
\n
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lululemon<\/strong><\/span><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/span>\u4e00\u6761\u62e5\u6709\u201c\u7231\u9a6c\u4ed5\u201d\u7f8e\u540d\u7684\u745c\u4f3d\u88e4\u54c1\u724c\u3002lululemon\u7684\u5e02\u503c\u5df2\u7ecf\u8d85\u8fc7\u4e86\u963f\u8fea\u8fbe\u65af\uff0c\u6210\u4e3a\u6240\u6709\u8fd0\u52a8\u54c1\u7c7b\u4e0a\u5e02\u516c\u53f8\u4e2d\u7684\u7b2c\u4e8c\u4f4d\u3002<\/span>\u5b83\u6700\u5927\u7684\u7279\u70b9\u662f\u76f4\u9500\u6a21\u5f0f\u4e0b\u6784\u5efa\u7684\u65b0\u793e\u7fa4\u751f\u6001\uff0c\u52a9\u529b\u54c1\u724c\u66f4\u597d\u5730\u4e0e\u7528\u6237\u6c9f\u901a\u548c\u8fdb\u884c\u54c1\u724c\u4f20\u64ad\u3002<\/span><\/strong><\/section>\n
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02<\/strong><\/span><\/p>\n

\u851a\u6765\u6c7d\u8f66<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u4e00\u4e2a\u62e5\u670920\u4e07+\u65e5\u6d3b\u5e73\u53f0\u7684\u6c7d\u8f66\u54c1\u724c\u3002<\/span>\u851a\u6765\u7684\u76f4\u9500\u6a21\u5f0f\u548c\u7528\u6237\u4f53\u9a8c\u6a21\u5f0f\uff0c\u672c\u8d28\u4e0a\u4e5f\u662f\u4e00\u79cdDTC\u6a21\u5f0f\uff0c<\/span>\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u54c1\u724c\u548c\u7528\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u771f\u6b63\u89e6\u8fbe\u7528\u6237\uff0c\u9020\u6700\u597d\u7684\u8f66\uff0c\u4e3a\u8f66\u4e3b\u63d0\u4f9b\u6700\u597d\u7684\u670d\u52a1<\/strong>\u3002<\/span>\u851a\u6765\u6c7d\u8f66\u5728\u4e0a\u5e02\u4ee5\u540e\u66fe\u6709\u4e00\u5ea6\u5e02\u503c\u51e0\u4e4e\u6392\u5728\u4e86\u5168\u7403\u4e0a\u5e02\u8f66\u4f01\u7684\u524d\u51e0\u540d\u3002<\/span><\/span><\/section>\n
\u4ee5\u4e0a\u6848\u4f8b\uff0c\u53ea\u662f\u65b0\u52a8\u5411\u7684\u4e00\u4e2a\u5207\u7247<\/span><\/strong>\u2014\u2014\u5546\u54c1\u4e3b\u5bfc\u903b\u8f91\u8f6c\u5411\u670d\u52a1\u4e3b\u5bfc\u903b\u8f91\u3001\u4f01\u4e1a\u521b\u9020\u4ef7\u503c\u8f6c\u5411\u7528\u6237\u5171\u521b\u4ef7\u503c\u3002DTC\u6a21\u5f0f\u5df2\u6210\u4e3a\u5f88\u591a\u4f01\u4e1a\u8f6c\u578b\u65b9\u5411\uff0c\u8f6c\u578b\u6df1\u5ea6\u6d89\u53ca\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u7ec4\u7ec7\u53d8\u9769\u3001\u76f4\u9762\u76f4\u8fbe\u7528\u6237\u7684\u4e1a\u52a1\u91cd\u5851\u3001\u76f4\u8425\u9500\u552e\u6e20\u9053\u6784\u5efa\u3001\u5f3a\u5316\u4e00\u65b9\u89e6\u70b9\u4e3a\u6838\u5fc3\u7684\u7528\u6237\u8fd0\u8425\u7b49\u3002<\/span><\/section>\n
\u8fd1\u5e74\u6765\uff0c\u4e3a\u66f4\u597d\u5730\u5e2e\u52a9\u54c1\u724c\u4e3b\u76f4\u9762\u76f4\u8fde\u7528\u6237\uff0c\u65b0\u610f\u4e92\u52a8\u642d\u5efa\u4e86\u201c\u7528\u6237\u9a71\u52a8\u7684\u5168\u94fe\u6574\u5408\u8425\u9500\u65b0\u57fa\u5efa\u201d<\/strong>\u3002\u4e3b\u8981\u5305\u62ec\uff1a<\/span><\/section>\n
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03<\/strong><\/span><\/p>\n

DTC\u8425\u9500\u589e\u957f\u6846\u67b6<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/p>\n

\u65b0\u610f\u4e92\u52a8 - D.T.C\u8425\u9500\u589e\u957f\u6846\u67b6<\/span><\/span><\/section>\n
\u6846\u67b6\u4ee5\u201c\u6570\u5b57\u5316\u7528\u6237\u7ec8\u8eab\u8425\u9500\u4ef7\u503c<\/strong>\u201d\u4e3a\u5e95\u5ea7\u2014\u2014\u5982\u4f55\u80fd\u8ba9\u7528\u6237\u5728\u4e0d\u540c\u9636\u6bb5\u65e2\u5bf9\u6211\u4eec\u4ea7\u751f\u5546\u4e1a\u4ef7\u503c\u7684\u540c\u65f6\uff0c\u4e5f\u80fd\u591f\u4e3a\u6211\u4eec\u7684\u4f20\u64ad\u5e26\u6765\u8425\u9500\u4ef7\u503c\uff0c\u662f\u73b0\u5728\u9700\u8981\u5173\u6ce8\u7684\u95ee\u9898\u3002<\/span><\/section>\n
\u5728\u6b64\u57fa\u7840\u4e0a\u6211\u4eec\u6784\u5efa\u4e86\u54c1\u724c4.0\u4ef7\u503c\u5171\u521b\u73af\uff0c<\/span>\u5373\u4ee5\u5171\u521b\u4e3a\u6838\u5fc3\u9a71\u52a8\u6574\u4e2a\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u8fd0\u8425<\/strong><\/span>\u3002\u5411\u4e0a\u627f\u63a5\u5e76\u5f71\u54cd\u6570\u5b57\u5316\u54c1\u724c\u589e\u957f\uff0c\u8fdb\u800c\u4fc3\u8fdb\u6570\u5b57\u5316\u7684\u5546\u4e1a\u589e\u957f\uff0c\u4ee5\u6b64\u6765<\/span>\u901a\u8fc7\u7528\u6237<\/strong><\/span>\u6784\u5efa\u54c1\u724c\u4e0e\u5546\u4e1a\u53cc\u91cd\u589e\u957f\u52bf\u80fd<\/strong><\/span>\u3002<\/span><\/section>\n
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04<\/strong><\/span><\/p>\n

\u65b0\u610f\u4e92\u52a8CMC\u8425\u9500\u4e91<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u8425\u9500\u4e91\u8986\u76d6\u6570\u5b57\u7b56\u7565\u3001\u6570\u5b57\u8425\u9500\u3001\u6570\u5b57\u4e2d\u53f0\u5168\u94fe\u6761\uff1b\u901a\u8fc7\u5168\u65b0\u6570\u5b57\u8425\u9500\u57fa\u5efa\uff0c\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u6570\u5b57\u54c1\u724c+\u6570\u5b57\u5546\u4e1a\u53ef\u6301\u7eed\u589e\u957f\u3002<\/span><\/section>\n

<\/section>\n
\u8fd1\u5e74\u6765\uff0c\u65b0\u610f\u4e0e\u6211\u4eec\u7684\u5ba2\u6237\u5c31DTC\u6a21\u5f0f\u7684\u5404\u7ef4\u5ea6\u5728\u5c55\u5f00\u521b\u65b0\u5b9e\u8df5\uff0c\u4e5f\u6709\u5f88\u591a\u6210\u529f\u7684\u6848\u4f8b\u3002\u5728\u8fd9\u91cc\u6211\u7279\u522b\u4ecb\u7ecd\u4e0e\u534e\u4e3a\u624b\u8868\u7684<\/span>\u5408\u4f5c\u6848\u4f8b\uff1a<\/span><\/section>\n

<\/section>\n
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