{"id":33915,"date":"2022-09-21T10:25:53","date_gmt":"2022-09-21T10:25:53","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=99478"},"modified":"2022-09-21T10:25:53","modified_gmt":"2022-09-21T10:25:53","slug":"%e7%bb%9d%e5%af%b9%e4%bc%8f%e7%89%b9%e5%8a%a0%ef%bc%9a%e5%b8%a6%e4%bd%a0%e4%ba%b2%e5%8e%8642%e5%b9%b4%e5%93%81%e7%89%8c%e7%bb%8f%e5%85%b8%e7%9a%84%e9%87%8d%e5%a1%91%e4%b9%8b%e6%97%85","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=33915","title":{"rendered":"\u7edd\u5bf9\u4f0f\u7279\u52a0\uff1a\u5e26\u4f60\u4eb2\u538642\u5e74\u54c1\u724c\u7ecf\u5178\u7684\u91cd\u5851\u4e4b\u65c5"},"content":{"rendered":"<\/p>\n
2021\u5e74\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u5168\u7403\u9500\u91cf\u8fbe1170\u4e07\u7bb1\uff089\u516c\u5347\u7bb1\uff09\uff0c\u662f\u540d\u526f\u5176\u5b9e\u7684\u4e16\u754c\u7b2c\u4e8c\u5927\u4f0f\u7279\u52a0\u54c1\u724c\u3002\u9c9c\u6709\u4eba\u77e5\u7684\u662f\uff0c\u5982\u4eca\u5df2\u6210\u4e3a\u7ecf\u5178\u7684\u6807\u5fd7\u6027\u8bbe\u8ba1\uff0c\u572842\u5e74\u524d\u5374\u662f\u5b8c\u5168\u4e0e\u4e3b\u6d41\u76f8\u53cd\u7684\u3002<\/section>\n
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\u56fe\u7247\u6765\u6e90\uff1aAbsolut Ad<\/span><\/section>\n
80\u5e74\u4ee3\uff0c\u4e0e\u591a\u6570\u9152\u74f6\u7684\u957f\u9888\u65b9\u80a9\u4e0d\u540c\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u9009\u62e9\u4e86\u77ed\u9888\u5706\u80a9\uff1b
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\u7136\u800c42\u5e74\u540e\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u4eb2\u624b\u6539\u5199\u4e86\u7ecf\u5178\u3002<\/span><\/strong><\/section>\n
\u4e0d\u4ec5\u62ff\u6389\u4e86\u6b63\u9762\u50cf\u8bd7\u4e00\u6837\u7684\u624b\u5199\u4f53\u94ed\u6587\uff0c\u8fd8\u65b0\u589e\u4e86\u4e0d\u900f\u660e\u7684\u7eb8\u8d28\u4ea7\u54c1\u6807\u7b7e\uff0c\u6253\u7834\u4e86\u81ea\u5df1\u9996\u521b\u7684\u201c\u65e0\u6807\u7b7e\u201d\u9152\u74f6\u8bbe\u8ba1\u3002<\/span><\/section>\n<\/p>\n

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\u56fe\u7247\u6765\u6e90\uff1a\u7edd\u5bf9\u4f0f\u7279\u52a0<\/span><\/p>\n<\/p>\n

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\u56fe\u7247\u6765\u6e90\uff1a\u7edd\u5bf9\u4f0f\u7279\u52a0<\/span><\/section>\n
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\u56fe\u7247\u6765\u6e90\uff1a\u7edd\u5bf9\u4f0f\u7279\u52a0<\/span><\/section>\n<\/p>\n

01<\/span><\/strong><\/p>\n

\u74f6\u5b50\uff0c\u4e0d\u4ec5\u4ec5\u662f\u74f6\u5b50<\/span><\/strong><\/p>\n<\/p>\n

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\u5bf9\u65c1\u89c2\u8005\u6765\u8bf4\uff0c\u51b3\u7b56\u662f\u5bb9\u6613\u7684\uff0c\u56e0\u4e3a\u8bbe\u8ba1\u7684\u6bcf\u4e2a\u90e8\u5206\u5bf9\u4ed6\u4eec\u6765\u8bf4\u4e0d\u8fc7\u662f\u4e00\u4e2a\u5143\u7d20\uff1b\u4f46\u5f53\u4f60\u6211\u8eab\u5728\u5c40\u4e2d\u3001\u9700\u8981\u4ee3\u8868\u54c1\u724c\u505a\u51fa\u51b3\u7b56\u65f6\uff0c\u5c31\u4f1a\u60ca\u89c9\uff0c\u6bcf\u4e2a\u5143\u7d20\u90fd\u6210\u4e86\u54c1\u724c\u4e0d\u53ef\u5206\u5272\u7684\u7ec4\u6210\u90e8\u5206\u3002\u66f4\u4f55\u51b5\u5728\u827a\u672f\u754c\u4e5f\u4eab\u6709\u81f3\u9ad8\u5730\u4f4d\u7684\u7edd\u5bf9\u4f0f\u7279\u52a0\uff1f\u7a0d\u6709\u4e0d\u614e\uff0c\u53ef\u80fd\u5c31\u4f1a\u843d\u4e0b\u7834\u574f\u7ecf\u5178\u7684\u201c\u5343\u53e4\u9a82\u540d\u201d\u3002
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\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u7ecf\u5178\u74f6\u8eab\u8bbe\u8ba1\u5982\u6b64\u91cd\u8981\uff0c\u4ee5\u81f3\u4e8e\u8d85\u8fc740\u5e74\u4e5f\u4e0d\u66fe\u5927\u6539\uff1f\u5b83\u7a76\u7adf\u4e3a\u8fd9\u4e2a\u54c1\u724c\u5e26\u6765\u4e86\u4ec0\u4e48\uff1f
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\u8bba\u9500\u91cf\uff0c80\u5e74\u4ee3\u521a\u8fdb\u5165\u7f8e\u56fd\u65f6\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u4e0d\u8fc7\u662f\u4e2a\u201c\u5c0f\u900f\u660e\u201d\uff0c\u5e74\u9500\u4ec51\u4e07\u7bb1\u3002\u4f46\u5728\u5b83\u56f4\u7ed5\u9152\u74f6\u8bbe\u8ba1\u505a\u4e8620\u5e74\u521b\u610f\u8425\u9500\u540e\uff0c\u5e74\u9500\u4fbf\u4e00\u8def\u6da8\u5230\u4e86450\u4e07\u7bb1<\/strong>\u3002\u5982\u4eca\uff0c\u5728\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u5168\u7cfb\u5217\u4ea7\u54c1\u4e2d\uff0c\u7ecf\u5178\u6b3e\u4ecd\u662f\u5b83\u5356\u5f97\u6700\u597d\u3001\u4f20\u64ad\u6700\u5e7f\u7684\u4e00\u6b3e\u3002
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\u8bba\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u57281992\u5e74\u4e0e\u53ef\u53e3\u53ef\u4e50\u548c\u8010\u514b\u5e76\u80a9\u8fdb\u5165\u7f8e\u56fd\u8425\u9500\u540d\u4eba\u5802\uff08Marketing Hall of Fame)\uff0c\u4e14\u662f\u8fd9\u4ec5\u6709\u7684\u4e09\u5927\u54c1\u724c\u4e2d\uff0c\u552f\u4e00\u6ca1\u6709\u6295\u653e\u4efb\u4f55\u7535\u89c6\u5e7f\u544a\u7684\u4e00\u5bb6<\/strong>\u3002\u5728\u7535\u89c6\u5e7f\u544a\u5927\u8086\u6d41\u884c\u768420\u4e16\u7eaa80-90\u5e74\u4ee3\uff0c\u4ec5\u9760\u4ee5\u201cABSOLUT_\u201d\u4e3a\u4e3b\u9898\u7684\u74f6\u578b\u5e7f\u544a\u7eb8\u5a92\u8425\u9500\u4fbf\u80fd\u505a\u5230\u540c\u7b49\u77e5\u540d\u5ea6\uff0c\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u5947\u8ff9\u3002
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\u56fe\u7247\u6765\u6e90: Absolut Ad<\/span><\/section>\n
\u6700\u5e7f\u4e3a\u6d41\u4f20\u7684\u662f\u5b89\u8fea\u00b7\u6c83\u970d\u5c14\u4e0e\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u6545\u4e8b\u3002
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\u4f5c\u4e3a\u7b2c\u4e00\u4f4d\u4e3a\u7edd\u5bf9\u4f0f\u7279\u52a0\u521b\u4f5c\u7684\u827a\u672f\u5bb6\uff0c\u6c83\u970d\u5c14\u4e0d\u4ec5\u4ee5\u81ea\u8eab\u624d\u60c5\u4e3a\u8fd9\u4e00\u74f6\u8eab\u8bbe\u8ba1\u7684\u827a\u672f\u611f\u80cc\u4e66\uff0c\u8fd8\u4e3a\u5b83\u505a\u8d77\u4f2f\u4e50\uff0c\u4ee5\u63a8\u8350\u7684\u5f62\u5f0f\u5f00\u542f\u4e86\u7edd\u5bf9\u4f0f\u7279\u52a0\u4e0e\u51e0\u767e\u4f4d\u4e0d\u540c\u827a\u672f\u5bb6\u7684\u5408\u4f5c\u3002
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\u62e5\u6709\u4e0e\u827a\u672f\u754c\u5982\u6b64\u4e4b\u9ad8\u7684\u5951\u5408\u5ea6\uff0c\u5df2\u7ecf\u503c\u5f97\u4efb\u4f55\u4e00\u4e2a\u9152\u54c1\u724c\u8273\u7fa1\u4e0d\u5df2\uff1b\u7136\u800c\uff0c\u827a\u672f\u4ecd\u53ea\u662f\u7edd\u5bf9\u4f0f\u7279\u52a0\u521b\u610f\u5b87\u5b99\u7684\u4e00\u9685\u3002<\/span><\/strong>
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\u5728\u7406\u67e5\u5fb7\u00b7\u8def\u6613\u65af\u6240\u8457\u7684\u7edd\u5bf9\u4f0f\u7279\u52a0\u521b\u610f\u56de\u5fc6\u5f55\u300aABSOLUT BOOK: The Absolut Vodka Advertising Story\u300b\u4e00\u4e66\u4e2d\uff08\u4e0b\u6587\u7b80\u79f0\u4e3a\u201c\u7edd\u5bf9\u4e4b\u4e66\u201d\uff09\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u5e7f\u544a\u521b\u610f\u6309\u4e0d\u540c\u9886\u57df\u8fdb\u884c\u4e86\u5212\u5206\u3002\u4e66\u4e2d\u7684\u7ae0\u8282\uff0c\u9664\u4e86\u4ee3\u8868\u827a\u672f\u9886\u57df\u5408\u4f5c\u7684\u201cAbsolut Art\uff08\u7edd\u5bf9\u827a\u672f\uff09\u201d\uff0c\u8fd8\u6709\u65e9\u671f\u4ee5\u74f6\u578b\u62df\u7269\u7684\u201cAbsolut Object\uff08\u7edd\u5bf9\u7269\u54c1\uff09\u201d\uff0c\u4ee5\u74f6\u8eab\u521b\u610f\u5c55\u73b0\u57ce\u5e02\u7279\u5f81\u7684\u201cAbsolut Cities\uff08\u7edd\u5bf9\u57ce\u5e02\uff09\u201d\uff0c\u5c06\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u74f6\u6807\u8bbe\u8ba1\u878d\u5165\u7a7f\u642d\u65f6\u5c1a\u7684\u201cAbsolut Fashion\uff08\u7edd\u5bf9\u65f6\u5c1a\uff09\u201d\u7b49\u3002<\/section>\n<\/p>\n

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\u56fe\u7247\u6765\u6e90\uff1aABSOLUT BOOK: The Absolut Vodka Advertising Story<\/span><\/section>\n
\u4f34\u7740\u65e0\u6570\u4ee5\u201cABSOLUT__\"\u547d\u9898\u7684\u521b\u610f\u4f5c\u54c1\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u74f6\u578b\u53ca\u5370\u523b\u5728\u74f6\u8eab\u4e0a\u7684\u94ed\u6587\u7559\u4e0b\u4e86\u6052\u4e45\u7684\u5370\u8bb0\u3002
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\u5b83\u4eec\u6709\u8fd9\u6837\u7684\uff0c<\/section>\n
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\u56fe\u7247\u6765\u6e90\uff1aABSOLUT BOOK: The Absolut Vodka Advertising Story<\/span><\/section>\n
\u6709\u8fd9\u6837\u7684\uff0c<\/span><\/section>\n
<\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aABSOLUT BOOK: The Absolut Vodka Advertising Story<\/span><\/section>\n
\u4e5f\u6709\u8fd9\u6837\u7684\u3002<\/section>\n
<\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aABSOLUT BOOK: The Absolut Vodka Advertising Story<\/span><\/section>\n
\u4ee5\u81f3\u4e8e\uff0c\u4f60\u53ef\u80fd\u4f1a\u4ece\u67d0\u4e2a\u5b83\u7684\u521b\u610f\u5e7f\u544a\u4e2d\uff0c\u4e00\u773c\u8fa8\u8ba4\u51fa\u9690\u8eab\u5728\u5176\u4e2d\u7684\u8fd9\u4e2a\u201c\u74f6\u5b50\u201d\uff1a
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\u5b83\u505a\u5230\u4e86\u8ba9\u5e7f\u544a\u6210\u4e3a\u4e00\u79cd\u827a\u672f\u6770\u4f5c\uff1a\u4eba\u4eec\u4e13\u95e8\u627e\u5230\u6742\u5fd7\u4e0a\u767b\u8f7d\u7edd\u5bf9\u4f0f\u7279\u52a0\u5e7f\u544a\u7684\u90a3\u4e00\u9875\uff0c\u88c1\u526a\u4e0b\u6765\u7cbe\u5fc3\u6536\u85cf\u3002\u4eca\u5929\uff0c\u5728eBay\u4e0a\uff0c\u4f60\u8fd8\u53ef\u4ee5\u627e\u5230\u4e0a\u4e16\u7eaa80\u5e74\u4ee3\u7684\u7edd\u5bf9\u4f0f\u7279\u52a0\u5e7f\u544a\u85cf\u54c1\u3002<\/section>\n
<\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aeBay\u641c\u7d22\u9875\u9762<\/span><\/section>\n
\u8fd9\u4e2a\u6807\u5fd7\u6027\u54c1\u724c\u8bbe\u8ba1\u7684\u6bcf\u4e00\u4e2a\u5143\u7d20\uff0c\u90fd\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u8d44\u4ea7\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002
<\/section>\n
\u201c\u6211\u4eec\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u5728\u4e8e\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u662f\u4e00\u4e2a\u5168\u7403\u6027\u7684\u6807\u5fd7\u8bbe\u8ba1\uff0c\u800c\u4e14\u572820\u4e16\u7eaa80\u5e74\u4ee3\u665a\u671f\u5c31\u5df2\u7ecf\u5b8c\u6210\u3002\u5f53\u4f60\u5fc5\u987b\u6539\u53d8\u8fd9\u6837\u4e00\u4e2a\u8bbe\u8ba1\u65f6\uff0c\u5f53\u7136\u4f1a\u9700\u8981\u6781\u5927\u7684\u52c7\u6c14\u3002\u201d<\/span><\/strong>Elin\u8bf4\u9053\u3002<\/span>
<\/section>\n
\u65e2\u7136\u6539\u53d8\u5df2\u7ecf\u5982\u6b64\u6807\u5fd7\u6027\u7684\u8bbe\u8ba1\u98ce\u9669\u5f88\u9ad8\uff0c\u4e3a\u4ec0\u4e48\u8fd8\u4e00\u5b9a\u9700\u8981\u6539\u53d8\uff1f\u53c8\u4e3a\u4ec0\u4e48\u8981\u505a\u51fa\u5982\u6b64\u98a0\u8986\u6027\u7684\u6539\u53d8\uff1f
<\/section>\n
\u8981\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u9996\u5148\u9700\u8981\u7406\u89e3\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u54c1\u724cDNA\u3002
<\/section>\n

02<\/span><\/strong><\/p>\n

\u201c\u7edd\u5bf9\u201dDNA<\/span><\/strong><\/p>\n

\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u54c1\u724cDNA\u662f\u4ec0\u4e48\uff1f
<\/section>\n
\u4ece\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u6210\u529f\u4e2d\uff0c\u6216\u8bb8\u53ef\u4ee5\u7aa5\u89c1\u7aef\u502a\u3002
<\/section>\n
\u7b2c\u4e00\u4e2a\u5173\u952e\u8bcd\uff0c\u662f\u201c\u6df7\u5408\uff08Mix\uff09\u201d<\/strong>\u3002
<\/section>\n
\u7edd\u5bf9\u4f0f\u7279\u52a0\u7ecf\u5178\u8bbe\u8ba1\u7684\u6210\u529f\u4ece\u6765\u5c31\u4e0d\u662f\u5b64\u7acb\u7684\uff0c\u800c\u662f\u4f34\u7740\u5404\u79cd\u5408\u4f5c\uff1b\u4e0e\u827a\u672f\u3001\u65f6\u5c1a\u3001\u5404\u79cd\u7406\u5ff5\u7684\u5408\u4f5c\uff0c\u8ba9\u5b83\u5145\u6ee1\u5f20\u529b\u548c\u60f3\u8c61\u529b\u3002
<\/section>\n
\u7b14\u8005\u66fe\u7ecf\u63d0\u51fa\u8fc7\u4e00\u4e2a\u7591\u95ee\uff1a\u65e0\u8bba\u662f\u827a\u672f\u8fd8\u662f\u65f6\u5c1a\uff0c\u6bcf\u4e00\u4e2a\u4e2a\u4f53\u90fd\u5e26\u6709\u6781\u5ea6\u4e30\u5bcc\u7684\u4e2a\u6027\uff1b\u5728\u4e0e\u5982\u6b64\u4e4b\u591a\u4e2a\u6027\u5408\u4f5c\u65f6\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u4e3a\u4ec0\u4e48\u80fd\u591f\u4e0d\u4e27\u5931\u54c1\u724c\u81ea\u6211\uff1f<\/strong>
<\/section>\n
\u4e8b\u5b9e\u662f\uff0c\u6070\u6070\u76f8\u53cd\uff0c\u5408\u4f5c\u6210\u5c31\u4e86\u7edd\u5bf9\u4f0f\u7279\u52a0\u3002\u4e0d\u662f\u5728\u4e00\u5f20\u767d\u7eb8\u4e0a\u6d82\u62b9\u4e0d\u540c\u7684\u989c\u8272\uff0c\u800c\u66f4\u50cf\u662f\u7ed9\u4e00\u5757\u539f\u77f3\u6253\u78e8\u51fa\u4e0d\u540c\u7684\u5207\u9762\uff0c\u8ba9\u5b83\u66f4\u52a0\u71a0\u71a0\u751f\u8f89\u3002
<\/section>\n
Elin\u8bf4\uff0c\u5408\u4f5c\u672c\u8eab\u5c31\u662f\u7edd\u5bf9\u4f0f\u7279\u52a0\u4e00\u76f4\u4ee5\u6765\u3001\u4e5f\u662f\u672a\u6765\u5851\u9020\u54c1\u724c\u7684\u65b9\u5f0f<\/strong>\u3002\u201cMix\uff08\u6df7\u5408\uff09\u201d\u662f\u5b83\u7684\u6838\u5fc3\u7406\u5ff5\uff0c\u5f53\u4e0d\u540c\u7684\u521b\u610f\u548c\u4eba\u7fa4\u6df7\u5408\u5728\u4e00\u8d77\u7684\u65f6\u5019\uff0c\u5c31\u50cf\u8c03\u5236\u9e21\u5c3e\u9152\u4e00\u6837\uff0c\u4e00\u5207\u53d8\u5f97\u66f4\u52a0\u7cbe\u5f69\u7eb7\u5448\u3002
<\/section>\n
\u4ece\u5b89\u8fea\u00b7\u6c83\u970d\u5c14\u7684\u753b\uff0c\u5230\u7ed9\u4e88\u521b\u610f\u4e00\u5757\u753b\u5e03\u7684\u74f6\u578b\u5e7f\u544a\u5f81\u96c6\uff0c\u518d\u5230\u540e\u6765\u76f4\u63a5\u5408\u4f5c\u521b\u610f\u9650\u91cf\u74f6\u2026\u2026\u5728\u65e0\u6570\u6b21\u5408\u4f5c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u8d85\u5f3a\u7684\u6838\u5fc3\u54c1\u724c\u8d44\u4ea7\u9010\u6b65\u201c\u6d6e\u73b0\u201d\u51fa\u6765\uff1a<\/strong>
<\/section>\n
\u7ecf\u5178\u7684\u74f6\u578b\uff0c\u4ee5\u53ca\u201cABSOLUT VODKA\u201d\u7684\u7c97\u4f53\u5b57\u6bcd\u6807\u5fd7<\/strong>\u2014\u2014\u53ea\u8981\u4fdd\u7559\u8fd9\u4e9b\u6700\u5173\u952e\u7684\u54c1\u724c\u8d44\u4ea7\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u54c1\u724c\u5c31\u4e0d\u4f1a\u8ff7\u5931\u3002<\/section>\n
<\/section>\n

\u56fe\u7247\u6765\u6e90\uff1a\u7edd\u5bf9\u4f0f\u7279\u52a0<\/span><\/p>\n

\u5728\u5411\u5168\u7403\u4e0d\u540c\u5e02\u573a\u6269\u5f20\u65f6\uff0c\u5408\u4f5c\u7684\u57fa\u56e0\u4e5f\u529f\u4e0d\u53ef\u6ca1\u3002<\/span><\/p>\n

\u201c\u8fd9\u8981\u56de\u5f52\u6211\u4eec\u6700\u6839\u672c\u7684DNA\uff1a\u5f53\u6211\u4eec\u5c06\u4e0d\u540c\u4e8b\u7269\u6df7\u5408\u8d77\u6765\u65f6\uff0c\u6211\u4eec\u4e5f\u501f\u6b64\u5c06\u4e0d\u540c\u7684\u4eba\u7fa4\u51dd\u805a\u5728\u4e00\u8d77\uff0c\u7136\u540e\u5f97\u5230\u66f4\u597d\u7684\u7ed3\u679c<\/strong>\u3002\u6240\u4ee5\uff0c\u8fdb\u5165\u4e0d\u540c\u5e02\u573a\u65f6\uff0c\u6211\u4eec\u628a\u91cd\u8981\u7684\u54c1\u724c\u4ef7\u503c\u89c2\uff0c\u4e0e\u672c\u5730\u7684\u8868\u8fbe\u65b9\u5f0f\u8fdb\u884c\u878d\u5408\uff1b\u6216\u8005\u8bf4\uff0c\u901a\u8fc7\u672c\u5730\u4eba\u4eec\u81ea\u5df1\u7684\u58f0\u97f3\uff0c\u5c06\u6211\u4eec\u60f3\u8981\u8868\u8fbe\u7684\u4e1c\u897f\u4f20\u64ad\u51fa\u53bb\u3002\u201dElin\u8868\u793a\u3002
<\/section>\n
\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684\u5730\u533a\u9650\u91cf\u74f6\u7cfb\u5217\u4fbf\u662f\u57fa\u4e8e\u8fd9\u4e00\u601d\u8def\uff0c\u6210\u4e3a\u5404\u5730\u827a\u672f\u5bb6\u5c55\u793a\u521b\u610f\u7684\u821e\u53f0\u3002\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u4e0d\u4ec5\u643a\u624b\u4e2d\u56fd\u827a\u672f\u5bb6\u9ad8\u7440\uff0c\u57282010\u5e74\u63a8\u51fa\u4e86\u5b9a\u5236\u7248\u5305\u88c5\u201c72\u53d8\u201d\uff1b\u66f4\u57282018\u5e74\uff0c\u53d1\u8d77\u4e86\u201c\u9650\u91cf\u4e2d\u56fd\u74f6\u201d\u521b\u610f\u516c\u5f00\u5f81\u96c6\u6d3b\u52a8\uff0c\u8ba9\u4e2d\u56fd\u827a\u672f\u5bb6\u81ea\u5df1\u7ed8\u5236\u5fc3\u76ee\u4e2d\u7684\u201cABSOLUT CHINA\u4e2d\u56fd\u74f6\u201d\uff0c\u5e76\u5c06\u83b7\u5956\u4f5c\u54c1\u4ed8\u6893\u5370\u5237\uff0c\u5168\u7403\u53d1\u552e\u3002<\/section>\n
<\/section>\n
\u56fe\u7247\u6765\u6e90\uff1a\u7edd\u5bf9\u4f0f\u7279\u52a0<\/span><\/section>\n
\u804a\u53ca\u5408\u4f5c\uff0cElin\u5206\u4eab\u9053\uff1a\u201c\u8fd9\u79cd\u5408\u4f5c\u80cc\u540e\u7684\u601d\u8def\u662f\u521b\u9020\u4e0e\u5f53\u5730\u5e02\u573a\u7684\u8054\u7cfb\u2014\u2014\u8ba9\u827a\u672f\u5bb6\u3001\u8bbe\u8ba1\u5e08\u4ee5\u4ed6\u4eec\u81ea\u5df1\u7684\u65b9\u5f0f\u53d1\u51fa\u6211\u4eec\u60f3\u8981\u7684\u547c\u58f0\u3002\u6bd4\u5982\u4e0e\u4e2d\u56fd\u672c\u5730\u5e02\u573a\u5408\u4f5c\uff0c\u4e2d\u56fd\u4eba\u80af\u5b9a\u6bd4\u6211\u4eec\u66f4\u4e86\u89e3\u8c01\u80fd\u591f\u4f20\u8fbe\u51fa\u5177\u4f53\u7684\u4fe1\u606f\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u6211\u4eec\u624d\u771f\u6b63\u4ece\u5408\u4f5c\u4e2d\u53d7\u76ca\u3002\u201d
<\/section>\n
\u201c\u6df7\u5408\u201d\uff0c\u610f\u5473\u7740\u65e0\u7a77\u65e0\u5c3d\u7684\u53ef\u80fd\u6027\u548c\u7075\u611f\u521b\u610f\uff1b\u540c\u65f6\uff0c\u201c\u6df7\u5408\u201d\uff0c\u4e5f\u610f\u5473\u7740\u5bf9\u54c1\u724c\u539f\u6709\u7684\u89c4\u5219\u53d1\u8d77\u6311\u6218\u3002
<\/section>\n
\u56e0\u6b64\uff0c\u5f53\u4f60\u63a2\u5bfb\u8fd9\u4e9b\u5408\u4f5c\u8fbe\u6210\u7684\u539f\u56e0\uff0c\u4fbf\u4f1a\u53d1\u73b0\u7edd\u5bf9\u4f0f\u7279\u52a0\u54c1\u724c\u7684\u7b2c\u4e8c\u4e2a\u5173\u952e\u8bcd\u2014\u2014\u201c\u4e0d\u65ad\u7a81\u7834\uff08Progressive\uff09\u201d<\/strong>\u3002
<\/section>\n
\u7406\u7531\u5f88\u7b80\u5355\uff1a\u5982\u679c\u5f53\u521d\u575a\u6301\u4f53\u73b0\u4f0f\u7279\u52a0\u9152\u6e05\u6f88\u7684\u8d28\u611f\uff0c\u800c\u4e0d\u80fd\u7a81\u7834\u601d\u7ef4\u6846\u67b6\uff0c\u90a3\u6d82\u5f97\u6f06\u9ed1\u7684AbsolutWarhol\u827a\u672f\u5927\u4f5c\u53ef\u80fd\u4e00\u5f00\u59cb\u5c31\u4e0d\u4f1a\u8fc7\u5ba1\u3002
<\/section>\n
\u4e0d\u7406\u4f1a\u6d88\u8d39\u8005\u8c03\u7814\u7684\u5426\u5b9a\uff0c\u6267\u610f\u9009\u62e9\u77ed\u9888\u7684\u65e0\u6807\u7b7e\u9152\u74f6\u662f\u4e00\u79cd\u7a81\u7834\u3002\u4ece\u5f53\u65f6\u805a\u7126\u4ea7\u54c1\u7279\u5f81\u7684\u5e7f\u544a\u6f6e\u6d41\u4e2d\u8131\u8eab\uff0c\u8f6c\u800c\u4ee5\u201cABSOLUT\u201d\u4e3a\u6838\u5fc3\u505a\u521b\u610f\uff0c\u662f\u4e00\u79cd\u7a81\u7834\u3002\u4ece\u4e0d\u600e\u4e48\u8c03\u6574\u4ea7\u54c1\u672c\u8eab\u7684\u201c\u9526\u4e0a\u6dfb\u82b1\u201d\uff0c\u5230\u7b80\u7ec3\u5230\u53ea\u5269\u74f6\u578b\u8f6e\u5ed3\uff1b\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u90fd\u662f\u5728\u4e0d\u65ad\u7684\u7a81\u7834\u3001\u518d\u7a81\u7834\u3002
<\/section>\n
\u5728\u300a\u7edd\u5bf9\u4e4b\u4e66\u300b\u4e2d\uff0cABSOLUT WONDERLAND\u662f\u4e00\u4e2a\u4ee4\u4f5c\u8005\u6d25\u6d25\u4e50\u9053\u7684\u6848\u4f8b\u3002
<\/section>\n
\u5236\u4f5c\u8fc7\u7a0b\u4e0e\u5b83\u7684\u540d\u5b57\u4e00\u6837\u5145\u6ee1\u5947\u5e7b\u8272\u5f69\uff1a\u4e3a\u4e86\u521b\u9020\u5723\u8bde\u96ea\u82b1\u98d8\u843d\u7684\u5947\u666f\uff0c\u4ed6\u4eec\u6700\u7ec8\u51b3\u5b9a\u5c06\u4e00\u6574\u9875\u5e7f\u544a\u505a\u6210\u957f\u65b9\u5f62\u900f\u660e\u888b\uff0c\u5145\u5165\u6db2\u4f53\uff0c\u5e76\u88c5\u4e0a\u767d\u8272\u788e\u7247\u3002\u5f53\u4eba\u4eec\u5c06\u6742\u5fd7\u4e0a\u4e0b\u98a0\u5012\u65f6\uff0c\u8fd9\u4e9b\u201c\u96ea\u82b1\u201d\u4fbf\u4f1a\u4ece\u5929\u800c\u964d\uff0c\u7fe9\u7fe9\u8d77\u821e\u3002<\/section>\n
<\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aABSOLUT BOOK: The Absolut Vodka Advertising Story<\/span><\/section>\n
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\u867d\u7136\u5728\u4e8b\u540e\uff0c\u4ed6\u4eec\u4ecd\u7136\u63a5\u5230\u4e86\u4e24\u4f8b\u6db2\u4f53\u6cc4\u6f0f\u6295\u8bc9\uff0c\u4f46\u56e2\u961f\u7684\u6267\u7740\u548c\u52aa\u529b\uff0c\u4e5f\u8ba9\u8fd9\u4ef6\u521b\u610f\u6700\u7ec8\u5448\u73b0\u57281988\u5e7412\u670812\u65e5\u53d1\u884c\u7684\u300a\u7ebd\u7ea6\u300b\u6742\u5fd7\u4e0a\uff0c\u4ee5\u53ca\u5982\u4eca\u8bfb\u8005\u4eec\u7684\u773c\u524d\u3002<\/span><\/section>\n
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\u7edd\u5bf9\u4f0f\u7279\u52a0\u57282012\u5e74\u53d1\u5e03\u7684\u521b\u610f\u9650\u91cf\u6b3eABSOLUTUNIQUE\uff0c\u5c31\u662f\u4e00\u6b21\u4e0d\u8ba1\u6210\u672c\u7684\u521b\u610f\u5c55\u793a\u3002<\/span><\/section>\n
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\u201c\u6bcf\u4e2a\u4eba\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u201d\uff0c\u4e3a\u4e86\u4f20\u8fbe\u8fd9\u4e00\u7406\u5ff5\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u51b3\u5b9a\u751f\u4ea7\u8fd1400\u4e07\u4e2a\u5355\u72ec\u7f16\u53f7\u3001\u56fe\u6848\u5404\u5f02\u7684\u9650\u91cf\u74f6<\/strong>\u3002
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Elin\u8868\u793a\uff1a\u201c\u6211\u4eec\u77e5\u9053\u81ea\u5df1\u662f\u4ec0\u4e48\u6837\u7684\u54c1\u724c\u3002\u4ece80\u5e74\u4ee3\u5f00\u59cb\uff0c\u6211\u4eec\u5c31\u652f\u6301LGBTQ\u7fa4\u4f53\uff0c\u5f53\u65f6\u8fd9\u79cd\u89c2\u70b9\u5e76\u975e\u4e3b\u6d41\u3002\u6211\u4eec\u8fd9\u4e48\u505a\uff0c\u56e0\u4e3a\u6211\u4eec\u8ba4\u4e3a\u8fd9\u662f\u5bf9\u7684\u3002\u53ef\u6301\u7eed\u4e5f\u662f\u4e00\u6837\uff0c\u6211\u4eec\u4ece\u4e00\u5f00\u59cb\u5c31\u5f3a\u8c03\u53ef\u6301\u7eed\u7406\u5ff5\u3002\u90a3\u65f6\u4e0d\u6bd4\u4eca\u65e5\uff0c\u53ef\u6301\u7eed\u65e2\u4e0d\u662f\u4ec0\u4e48\u6f6e\u6d41\uff0c\u4e5f\u4e0d\u662f\u503c\u5f97\u8425\u9500\u7684\u8bdd\u9898\u3002\u6211\u4eec\u7684\u672c\u8d28\u5373\u662f\u575a\u6301\u505a\u6211\u4eec\u8ba4\u4e3a\u5bf9\u7684\u4e8b\u60c5\uff0c\u901a\u8fc7\u4e0d\u65ad\u6df7\u5408\u548c\u4e0d\u65ad\u7a81\u7834\uff0c\u6765\u6253\u5f00\u4eba\u4eec\u7684\u601d\u7ef4\uff0c\u8ba9\u4e16\u754c\u53d8\u5f97\u66f4\u597d\u3002\u201d
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\u6bd4\u5982\u53d1\u5e03\u4e8e2018\u5e74\u7684ABSOLUTWORLD\uff0c\u5c55\u73b0\u4e86\u4e00\u4e2a\u7231\u4e0e\u548c\u5e73\u7684\u4e16\u754c\uff0c\u547c\u5401\u5168\u7403\u56e2\u7ed3\u8d77\u6765\uff1b<\/section>\n
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\u53d1\u5e03\u4e8e2017\u5e74\u7684ABSOLUTRAINBOW\uff0c\u6d53\u58a8\u91cd\u5f69\u5730\u5c55\u73b0\u4e86\u7edd\u5bf9\u4f0f\u7279\u52a0\u81ea1980\u5e74\u4ee5\u6765\u5bf9LGBTQ+\u793e\u7fa4\u7684\u957f\u671f\u652f\u6301\uff1b<\/section>\n
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03<\/span><\/strong><\/p>\n

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<\/section>\n
Alwaystransformative, from status quo to extraordinary.<\/span><\/strong>
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\u4f5c\u8005\uff1aChain<\/em><\/em><\/span><\/p>\n<\/p>\n

<\/span><\/a><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"

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