{"id":33946,"date":"2022-09-22T15:55:09","date_gmt":"2022-09-22T15:55:09","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=99538"},"modified":"2022-09-22T15:55:09","modified_gmt":"2022-09-22T15:55:09","slug":"%e7%94%a8%e6%84%9f%e5%ae%98%e7%a0%94%e7%a9%b6%e5%b8%ae%e5%8a%a9%e5%8f%af%e5%8f%a3%e5%8f%af%e4%b9%90%e6%89%93%e9%80%a0%e7%88%86%e5%93%81%e7%9a%84mmr%e6%98%af%e8%b0%81%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=33946","title":{"rendered":"\u7528\u611f\u5b98\u7814\u7a76\u5e2e\u52a9\u53ef\u53e3\u53ef\u4e50\u6253\u9020\u7206\u54c1\u7684MMR\u662f\u8c01\uff1f"},"content":{"rendered":"

\u63a8\u51fa\u7684\u6bcf\u6b3e\u4ea7\u54c1\u90fd\u662f\u7206\u54c1\uff0c\u8fd9\u53ef\u80fd\u662f\u6240\u6709\u54c1\u724c\u7684\u7ec8\u6781\u76ee\u6807\u3002\u53ef\u73b0\u5b9e\u4e2d\u56f0\u6270\u54c1\u724c\u5546\u7684\u95ee\u9898\u662f\uff1a\u4ea7\u54c1\u4e0a\u5e02\u524d\u660e\u660e\u8bf7\u6d88\u8d39\u8005\u505a\u4e86\u6d4b\u8bc4\uff0c\u5374\u4e3a\u4f55\u4f9d\u7136\u9500\u91cf\u60e8\u6de1\uff1f<\/p>\n

<\/p>\n<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aMMR\u5ba2\u6237Biotiful Dairy\u54c1\u724c\u7684\u4ea7\u54c1<\/span><\/section>\n<\/p>\n

\u5176\u5b9e\uff0c\u95ee\u9898\u7684\u75c7\u7ed3\u5728\u4e8e\u672a\u7ecf\u8bad\u7ec3\u7684\u666e\u901a\u6d88\u8d39\u8005\u5f88\u5c11\u80fd\u51c6\u786e\u800c\u6e05\u6670\u5730\u8868\u8fbe\u4ed6\u4eec\u559c\u6b22\u6216\u4e0d\u559c\u6b22\u4ea7\u54c1\u7684\u54ea\u4e9b\u65b9\u9762\uff0c\u4e5f\u5c31\u65e0\u6cd5\u4e3a\u7814\u53d1\u4eba\u5458\u63d0\u4f9b\u66f4\u591a\u6709\u6548\u7684\u4fe1\u606f\u3002\u800c\u6765\u81ea\u82f1\u56fd\u7684\u5e02\u573a\u8c03\u7814\u673a\u6784MMR\u5bf9\u6b64\u9887\u6709\u89c1\u5730\u3002<\/p>\n

MMR\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u6210\u5458\u5747\u53d7\u8fc7\u957f\u671f\u7684\u4e13\u4e1a\u57f9\u8bad\u3002\u666e\u901a\u6d88\u8d39\u8005\u5bf9\u4e00\u6b3e\u6c14\u6ce1\u6c34\u7684\u8bc4\u4ef7\u53ef\u80fd\u662f\u201c\u6843\u5b50\u5473\u201d\u3001\u201c\u597d\u559d\u201d\u3001\u201c\u6709\u70b9\u751c\u201d\uff0c\u4f46\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u5374\u53ef\u4ee5\u4f7f\u7528\u8bf8\u5982\u201c\u8106\u6843\u5473\u201d\u3001\u201c\u9752\u5473\u201d\u3001\u201c\u820c\u5934\u523a\u75db\u611f\u201d\u7b49\u611f\u5b98\u8bcd\u6c47\u6765\u5e2e\u52a9\u7814\u53d1\u4eba\u5458\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u7ec6\u5fae\u611f\u53d7\uff0c\u5e76\u89e3\u6784\u4ed6\u4eec\u6700\u5728\u610f\u7684\u4ea7\u54c1\u7279\u6027\uff0c\u4ece\u800c\u8c03\u8bd5\u51fa\u771f\u6b63\u53d7\u6d88\u8d39\u8005\u8ffd\u6367\u7684\u7206\u54c1\u3002<\/p>\n

MMR\u521b\u7acb\u4e8e1989\u5e74\uff0c\u5982\u4eca\u5728\u5168\u74039\u4e2a\u56fd\u5bb6\u62e5\u6709\u5206\u90e8\uff0c\u5efa\u8bbe\u4e864\u4e2a\u611f\u5b98\u79d1\u5b66\u4e2d\u5fc3\uff0c\u5e76\u4e3a\u8d85\u534a\u6570\u7684\u5168\u7403\u5feb\u6d88\u54c150\u5f3a\u4f01\u4e1a\u5e26\u6765\u54c1\u724c\u3001\u5305\u88c5\u548c\u4ea7\u54c1\u7684\u4f18\u5316\u548c\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u3002<\/strong>2021\u5e74\uff0c\u5176\u8425\u4e1a\u989d\u5df2\u8fbe6000\u4e07\u7f8e\u5143\uff01<\/p>\n

\u672c\u6587\u5c06\u5bf9\u611f\u5b98\u7814\u7a76\u53ca\u5176\u5728\u98df\u54c1\u996e\u6599\u884c\u4e1a\u7684\u5e94\u7528\u8fdb\u884c\u89e3\u8bfb\uff0c\u5e76\u5bf9MMR\u7684\u4f01\u4e1a\u53d1\u5c55\u3001\u4e1a\u52a1\u8303\u56f4\u3001\u7ecf\u5178\u6848\u4f8b\u53ca\u4e3b\u8981\u5ba2\u6237\u8fdb\u884c\u4ecb\u7ecd\uff0c\u5e26\u60a8\u4e86\u89e3\u5c06\u5b66\u672f\u4e0e\u5546\u4e1a\u7ed3\u5408\u7684MMR\u8fc8\u8302\u777f\u3002<\/p>\n

\u76ee\u5f55<\/strong><\/span><\/span><\/p>\n

\u4e00\u3001\u516c\u53f8\u7b80\u4ecb<\/span><\/strong><\/p>\n

\u4e8c\u3001\u611f\u5b98\u79d1\u5b66<\/span><\/strong><\/p>\n

\u4e09\u3001MMR\u4e1a\u52a1\u8303\u56f4<\/span><\/strong><\/p>\n

\u56db\u3001MMR\u7ecf\u5178\u6848\u4f8b<\/span><\/strong><\/p>\n

\u4e94\u3001\u4e3b\u8981\u5ba2\u6237<\/span><\/strong><\/p>\n

01<\/span><\/strong><\/p>\n

<\/span><\/p>\n

\u516c\u53f8\u7b80\u4ecb<\/span><\/strong><\/span><\/p>\n

(\u4e00)MMR\u8fc8\u8302\u777f<\/span><\/strong><\/span><\/span><\/p>\n

MMR<\/span>\u6210\u7acb\u4e8e1989\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u82f1\u56fd\uff0c\u662f\u4e00\u5bb6\u5c06\u611f\u5b98\u79d1\u5b66<\/strong>\u4e0e\u6d88\u8d39\u8005\u7814\u7a76\u6709\u673a\u7ed3\u5408\u7684\u5e02\u573a\u8c03\u7814\u673a\u6784\uff0c\u81f4\u529b\u4e8e\u4e3a\u98df\u54c1\u3001\u996e\u6599\u3001\u5bb6\u5ead\u548c\u4e2a\u4eba\u62a4\u7406\u7b49\u9886\u57df\u7684\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u5173\u4e8e\u54c1\u724c\u3001\u5305\u88c5\u548c\u4ea7\u54c1\u7684\u4f18\u5316\u548c\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n

\u8fc8\u8302\u777f\u7ba1\u7406\u54a8\u8be2\uff08\u4e0a\u6d77\uff09\u6709\u9650\u516c\u53f8\u662fMMR\u4f4d\u4e8e\u4e2d\u56fd\u4e0a\u6d77\u7684\u5206\u90e8\u3002\u9664\u6b64\u4e4b\u5916\uff0cMMR\u8fd8\u5728\u82f1\u56fd\u3001\u8377\u5170\u3001\u7f8e\u56fd\u3001\u5370\u5ea6\u3001\u5df4\u897f\u3001\u5357\u975e\u3001\u6cf0\u56fd\u3001\u54e5\u4f26\u6bd4\u4e9a\u7b49\u591a\u4e2a\u56fd\u5bb6\u7ec4\u5efa\u4e86\u56e2\u961f\uff0c\u5e76\u5728\u7ebd\u7ea6\u3001\u4e0a\u6d77\u3001\u65b0\u52a0\u5761\u548c\u82f1\u56fd\u96f7\u4e01\u62e5\u67094\u4e2a\u611f\u5b98\u79d1\u5b66\u4e2d\u5fc3\u3002<\/p>\n

MMR\u662f\u82f1\u56fd\u6743\u5a01\u7684\u72ec\u7acb\u7814\u7a76\u673a\u6784\uff0c\u5176\u5ba2\u6237\u904d\u5e03\u5168\u740327\u4e2a\u56fd\u5bb6\uff0c\u5168\u740350\u5f3a\u5feb\u901f\u6d88\u8d39\u54c1\u4f01\u4e1a\u4e2d\u8d85\u534a\u6570\u90fd\u662fMMR\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/span><\/p>\n

(\u4e8c)\u521b\u59cb\u4eba<\/span><\/strong><\/span><\/span><\/p>\n

<\/p>\n

\n
\u56fe\u7247\u6765\u6e90\uff1aMMR\u521b\u59cb\u4ebaDavid Thomson<\/span><\/section>\n<\/figcaption>\n

MMR\u7531David Thomson\u6559\u6388\u53ca\u592b\u4ebaTeresa Church\u5171\u540c\u521b\u7acb\u3002David Thomson\u6559\u6388\u66fe\u4efb\u6559\u4e8e\u82f1\u56fd\u96f7\u4e01\u5927\u5b66\uff08University of Reading\uff09\uff0c\u662f\u611f\u5b98\u79d1\u5b66\u9886\u57df\u9887\u6709\u5efa\u6811\u7684\u4e13\u5bb6\u5b66\u8005\uff0c\u53d1\u8868\u8fc7\u4e0d\u5c11\u6587\u7ae0\u3001\u8457\u4f5c\uff0c\u4e5f\u66fe\u88ab\u9080\u8bf7\u4f5c\u4e3a\u53d1\u8a00\u4eba\u53c2\u52a0\u591a\u4e2a\u56fd\u9645\u4f1a\u8bae\u3002<\/p>\n

\u5bf9\u4e8e\u521b\u7acbMMR\u7684\u521d\u8877\uff0cThomson\u6559\u6388\u8bf4\uff1a\u201c\u5c06\u5b66\u672f\u3001\u611f\u5b98\u79d1\u5b66\u548c\u6d88\u8d39\u8005\u5fc3\u7406\u5b66\u7684\u77e5\u8bc6\u8fd0\u7528\u81f3\u54c1\u724c\u5c06\u6709\u76ca\u4e8e\u5546\u4e1a\uff0c\u6211\u4eec\u5e0c\u671b\u53ef\u4ee5\u6539\u8fdb\u5e02\u573a\u8c03\u7814\u7684\u65b9\u5f0f\uff0c\u628a\u79d1\u5b66\u7684\u4e25\u8c28\u548c\u611f\u5b98\u7684\u4e13\u4e1a\u77e5\u8bc6\u8fd0\u7528\u5230\u98df\u54c1\u548c\u996e\u6599\u54c1\u724c\u7684\u5f00\u53d1\u548c\u4f18\u5316\u4e0a\u3002\u201d<\/p>\n

(\u4e09)MMR\u53d1\u5c55\u53f2<\/span><\/strong><\/span><\/span><\/p>\n

1989\u5e74\uff0cMMR\u5728\u521b\u59cb\u4ebaDavid Thomson\u548cTeresa Church\u4f4d\u4e8e\u725b\u6d25\u90e1\u7684\u5bb6\u4e2d\u5f00\u59cb\u8fd0\u8425\uff1b<\/span><\/p>\n

1994\u5e74\uff0c\u5b8c\u6210\u4e86\u6765\u81ea\u739b\u6c0f\u5ba0\u7269\u62a4\u7406\u6b27\u6d32\uff08Mars Petcare\uff09\u7684\u7b2c\u4e00\u7b14\u56fd\u9645\u4e1a\u52a1\uff1b<\/span><\/p>\n

1997\u5e74\uff0c\u59d0\u59b9\u673a\u6784HRW Healthcare\u6210\u7acb\uff1b<\/span><\/p>\n

2004\u5e74\uff0cMMR\u5728\u7f8e\u56fd\u5f00\u8bbe\u4e86\u7b2c\u4e00\u5bb6\u6d77\u5916\u529e\u516c\u5ba4\uff1b<\/span><\/p>\n

2008\u5e74\uff0cMMR\u8425\u4e1a\u989d\u8fbe\u52301000\u4e07\u7f8e\u5143\uff1b<\/span><\/p>\n

2015\u5e74\uff0c\u5728\u5168\u74037\u4e2a\u5730\u70b9\u5efa\u8bbe\u4e86\u611f\u5b98\u79d1\u5b66\u4e2d\u5fc3\u548c\u5b9e\u9a8c\u5ba4\uff1b<\/span><\/p>\n

2016\u5e74\uff0c\u63a8\u51faExpress\uff1b<\/span><\/p>\n

2017\u5e74\uff0c\u6536\u8d2d\u89c6\u9891\u5236\u4f5c\u673a\u6784Ideal Insight\uff0c\u8425\u4e1a\u989d\u8fbe\u52304000\u4e07\u7f8e\u5143\uff1b<\/span><\/p>\n

2018\u5e74\uff0c\u6536\u8d2d\u54c1\u724c\u54a8\u8be2\u548c\u5feb\u901f\u539f\u578b\u6784\u5efa\u516c\u53f8Huxly & Cubo Innovation\uff1b<\/span><\/p>\n

2019\u5e74\uff0c\u8bbe\u7acb\u65b0\u65f6\u4ee3\u521b\u65b0\u56e2\u961fNOVA\uff0c\u8425\u4e1a\u989d\u8fbe\u52305000\u4e07\u7f8e\u5143\uff1b<\/span><\/p>\n

2020\u5e74\uff0c\u6536\u8d2d\u6570\u5b57\u8bbe\u8ba1\u548c\u8425\u9500\u4f20\u64ad\u4e13\u5bb6Together Agency\uff0c\u96c7\u5458\u8fbe\u5230400\u4eba\uff1b<\/span><\/p>\n

2021\u5e74\uff0c\u8425\u4e1a\u989d\u8fd16000\u4e07\u7f8e\u5143\u3002<\/span><\/p>\n

02<\/span><\/span><\/strong><\/p>\n

\u611f\u5b98\u79d1\u5b66<\/strong><\/span><\/span><\/strong><\/p>\n

(\u4e00)\u611f\u5b98\u7684\u4f5c\u7528<\/span><\/strong><\/span><\/span><\/p>\n

\u4eba\u4eec\u611f\u77e5\u4e16\u754c\u5f80\u5f80\u8981\u901a\u8fc7\u89c6\u89c9\u3001\u55c5\u89c9\u3001\u5473\u89c9\u3001\u89e6\u89c9\u3001\u542c\u89c9\u8fd9\u4e94\u79cd\u611f\u5b98\u529b\u91cf<\/strong>\uff0c\u800c\u5bf9\u4e8e\u98df\u54c1\u996e\u6599\u4ea7\u54c1\u7684\u611f\u77e5\u81ea\u7136\u4e5f\u4e0d\u4f8b\u5916\u3002\u4ea7\u54c1\u7684\u5473\u9053\u3001\u8d28\u5730\u3001\u5916\u89c2\u3001\u6c14\u5473\u3001\u58f0\u97f3\u7ed3\u5408\u4f1a\u5f62\u6210\u72ec\u7279\u7684\u611f\u5b98\u7279\u5f81\uff0c\u800c\u8fd9\u4e5f\u662f\u6d88\u8d39\u8005\u5bf9\u5b83\u6700\u76f4\u63a5\u7684\u5370\u8c61\u3002<\/p>\n

\u5f53\u4e0b\u7684\u6d88\u8d39\u8005\u4e0d\u518d\u6ee1\u8db3\u4e8e\u4e00\u6210\u4e0d\u53d8\u7684\u53e3\u5473\u6216\u5916\u89c2\uff0c\u4ed6\u4eec\u613f\u610f\u4e3a\u4e86\u4e0d\u540c\u7684\u611f\u5b98\u4f53\u9a8c\u800c\u989d\u5916\u4ed8\u8d39\u3002\u4f01\u4e1a\u5219\u53ef\u4ee5\u901a\u8fc7\u5f3a\u5316\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u611f\u5b98\u7279\u5f81\u6765\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u7528\u4f53\u9a8c\u7ed9\u6d88\u8d39\u8005\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\uff0c<\/strong>\u4ece\u4f17\u591a\u7ade\u54c1\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<\/p>\n

<\/section>
\n

\u56fe\u7247\u6765\u6e90\uff1a\u5fae\u535a@\u53ef\u7231\u591a<\/span><\/p>\n

\u4f8b\u5982\uff0c\u4e3a\u8fdb\u519b\u4e9a\u6d32\u5e02\u573a\uff0c\u8054\u5408\u5229\u534e\u65d7\u4e0b\u53ef\u7231\u591a\u51b0\u6dc7\u6dcb\u5c31\u5bf9\u5176\u4ea7\u54c1\u8fdb\u884c\u4e86\u5347\u7ea7\u3002\u5347\u7ea7\u540e\u7684\u4ea7\u54c1\u9020\u578b\u770b\u8d77\u6765\u5c31\u50cf\u4e00\u6735\u771f\u6b63\u7684\u73ab\u7470\uff0c\u7c89\u7ea2\u8272\u8c03\u80fd\u8ba9\u4eba\u7acb\u523b\u8054\u60f3\u5230\u7231\u3001\u6d6a\u6f2b\u3001\u5173\u5fc3\u548c\u6e29\u6696\uff0c\u800c\u5b83\u6563\u53d1\u7684\u6843\u5b50\u9999\u8349\u5473\u5219\u5de7\u5999\u5730\u5f25\u8865\u4e86\u98df\u7528\u51b7\u51bb\u98df\u54c1\u65f6\u6ca1\u6709\u9999\u5473\u7684\u7f3a\u61be\u3002<\/p>\n<\/figcaption>\n

\u65b0\u7684\u9020\u578b\u4e00\u7ecf\u63a8\u51fa\u5c31\u5728\u793e\u4ea4\u5a92\u4f53\u5f15\u8d77\u8f70\u52a8\uff0c\u5e2e\u52a9\u54c1\u724c\u5438\u5f15\u4e86\u66f4\u591aZ\u4e16\u4ee3\u6d88\u8d39\u8005\u3002\u540c\u65f6\uff0c\u5b83\u4e5f\u8ba9\u4ea7\u54c1\u66f4\u5177\u611f\u5b98\u9b45\u529b\uff0c\u66f4\u9002\u5408\u4f5c\u4e3a\u793c\u7269\u8d60\u4e88\u5bb6\u4eba\u548c\u670b\u53cb\u3002<\/p>\n

\u5728\u5176\u53d1\u5e03\u7684\u300a\u5236\u9020\u5f71\u54cd\u529b\u300b\u767d\u76ae\u4e66\u4e2d\uff0cMMR\u4e3a\u8bfb\u8005\u5c55\u793a\u4e86\u66f4\u591a\u901a\u8fc7\u611f\u5b98\u5347\u7ea7\u5e26\u7ed9\u6d88\u8d39\u8005\u66f4\u597d\u7684\u4ea7\u54c1\u4f53\u9a8c\u7684\u6848\u4f8b\uff0c\u6216\u8bb8\u60a8\u4e5f\u53ef\u4ee5\u4ece\u4e2d\u627e\u5230\u66f4\u591a\u7075\u611f\uff01<\/span><\/p>\n

<\/p>\n

\n

\u56fe\u7247\u6765\u6e90\uff1aMMR\u300a\u5236\u9020\u5f71\u54cd\u529b\u300b\u767d\u76ae\u4e66<\/span><\/p>\n<\/figcaption>


<\/span>(\u4e8c)\u4ec0\u4e48\u662f\u611f\u5b98\u79d1\u5b66<\/span><\/strong><\/span><\/span><\/p>\n

\u611f\u5b98\u79d1\u5b66\uff08Sensory Science\uff09\u53ef\u4ee5\u4ece\u884c\u4e3a\u79d1\u5b66\u7684\u89d2\u5ea6\u6765\u5e2e\u52a9\u6211\u4eec\u89e3\u91ca\u4eba\u4eec\u662f\u5982\u4f55\u901a\u4e94\u79cd\u611f\u5b98\u6765\u611f\u77e5\u4e16\u754c\u5e76\u57fa\u4e8e\u8fd9\u4e9b\u611f\u77e5\u505a\u51fa\u884c\u52a8\u7684\u3002
<\/section>\n<\/p>\n

\u800c\u611f\u5b98\u5206\u6790\uff08Sensory Analysis\uff09\u5219\u53ef\u4ee5\u901a\u8fc7\u79d1\u5b66\u7684\u5b9e\u9a8c\u8bbe\u8ba1\u548c\u7edf\u8ba1\u5206\u6790\u6765\u786e\u5b9a\u4ea7\u54c1\u3001\u5305\u88c5\u6216\u54c1\u724c\u7684\u611f\u5b98\u7279\u6027\uff0c\u5e76\u5e2e\u52a9\u6d1e\u5bdf\u6d88\u8d39\u8005\u5bf9\u5b83\u4eec\u7684\u611f\u53d7\u53ca\u671f\u671b\u503c\u3002<\/p>\n

MMR\u53ef\u6839\u636e\u5ba2\u6237\u9700\u6c42\uff0c\u4f7f\u7528\u591a\u79cd\u611f\u5b98\u7814\u7a76\u5206\u6790\u65b9\u6cd5\u5e2e\u52a9\u4f01\u4e1a\u89e3\u7b54\u73b0\u9636\u6bb5\u9762\u4e34\u7684\u56f0\u60d1\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u5305\u62ec\uff1a<\/p>\n

\u5dee\u5f02\u6027\u6d4b\u8bd5\u2014\u2014\u5bfb\u627e\u914d\u65b9\u3001\u539f\u6599\u6216\u4f9b\u5e94\u5546\u53d8\u66f4\u5e26\u6765\u7684\u4ea7\u54c1\u95f4\u7684\u5dee\u5f02\uff1b<\/p>\n

Sorting Methods\u2014\u2014\u4e86\u89e3\u4e0d\u540c\u4ea7\u54c1\u7c7b\u522b\u7684\u611f\u5b98\u6982\u51b5\uff1b<\/span><\/p>\n

MMR\u63cf\u8ff0\u6027\u5206\u6790\u2014\u2014\u8be6\u7ec6\u4e86\u89e3\u4ea7\u54c1\u4e4b\u95f4\u7684\u611f\u5b98\u5dee\u5f02\uff1b<\/span><\/p>\n

\u5feb\u901f\u5206\u6790\u2014\u2014\u5f53\u65f6\u95f4\u6216\u9884\u7b97\u6709\u9650\u65f6\u7684\u5feb\u901f\u63cf\u8ff0\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff1b<\/span><\/p>\n

Temporal Methods\u2014\u2014\u8bc4\u4f30\u4e00\u6bb5\u65f6\u95f4\u5185\u7279\u5b9a\u611f\u5b98\u6307\u6807\u7684\u53d8\u5316\uff1b<\/span><\/p>\n

SensoHedonic Optimisation\u2014\u2014\u8bc6\u522b\u559c\u597d\u6539\u53d8\u80cc\u540e\u7684\u611f\u5b98\u9a71\u52a8\u529b\uff1b<\/span><\/p>\n

Out of the Lab\u2014\u2014\u5b9e\u9a8c\u5ba4\u5916\u201c\u771f\u5b9e\u751f\u6d3b\u201d\u80cc\u666f\u4e0b\u7684\u611f\u5b98\u6355\u6349\uff1b<\/span><\/p>\n

\u5305\u88c5\u63cf\u8ff0\u6027\u5206\u6790\u2014\u2014\u7528\u6237\u5bf9\u4e0d\u540c\u5305\u88c5\u7684\u4f53\u9a8c\u7684\u611f\u5b98\u8be0\u91ca\u3002<\/span><\/p>\n


<\/span>(\u4e09)MMR\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4<\/span><\/strong><\/span><\/span><\/p>\n

MMR\u5728\u5168\u74034\u4e2a\u611f\u5b98\u79d1\u5b66\u4e2d\u5fc3\u62e5\u6709\u8d8540\u4f4d\u611f\u5b98\u79d1\u5b66\u4e13\u5bb6\u548c20\u4f59\u652f\u8de8\u54c1\u7c7b\u7684\u4e13\u4e1a\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\uff0c\u4ed6\u4eec\u5728\u4ea7\u54c1\u6d4b\u8bd5\u548c\u5f00\u53d1\u5de5\u4f5c\u4e2d\u8d77\u5230\u4e86\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/section>\n<\/p>\n

<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1a\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u5de5\u4f5c\u4e2d<\/span><\/p>\n

MMR\u5bf9\u5176\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u6210\u5458\u7684\u7b5b\u9009\u5341\u5206\u4e25\u683c\u3002\u9996\u5148\uff0c\u4ed6\u4eec\u9700\u8981\u62e5\u6709\u4f18\u79c0\u7684\u8868\u8fbe\u80fd\u529b\u548c\u611f\u5b98\u654f\u9510\u5ea6\uff0c\u90e8\u5206\u611f\u5b98\u8bc4\u4ef7\u5458\u8fd8\u9700\u8981\u4fdd\u6301\u7279\u5b9a\u7684\u996e\u98df\u3001\u751f\u6d3b\u4e60\u60ef\uff0c\u4f8b\u5982\u4e0d\u80fd\u63a5\u89e6\u8fa3\u7684\u98df\u54c1\u7b49\u3002\u5728\u7ecf\u8fc7\u4e13\u4e1a\u7684\u8bad\u7ec3\u540e\uff0c\u4ed6\u4eec\u5c06\u6709\u80fd\u529b\u4f7f\u7528\u4e13\u4e1a\u7684\u8bcd\u6c47\u5ba2\u89c2\u5730\u63cf\u8ff0\u81ea\u5df1\u5bf9\u4ea7\u54c1\u7684\u611f\u53d7\uff0c\u5e76\u5728\u8bc4\u4f30\u4e0d\u540c\u7c7b\u522b\u4ea7\u54c1\u7684\u5de5\u4f5c\u4e2d\u4e0d\u65ad\u79ef\u7d2f\u7ecf\u9a8c\u548c\u80cc\u666f\u77e5\u8bc6\u3002<\/p>\n

\u76ee\u524d\uff0cMMR\u6b63\u5728\u5c06\u5176\u5168\u7403\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u7684\u5de5\u4f5c\u6807\u51c6\u5316\uff0c\u4ee5\u8c0b\u6c42\u4e3a\u8de8\u56fd\u4f01\u4e1a\u5ba2\u6237\u63d0\u4f9b\u5177\u6709\u4e00\u81f4\u6027\u7684\u5e02\u573a\u8c03\u7814\u670d\u52a1\u3002<\/p>\n

(\u56db)\u611f\u5b98\u79d1\u5b66\u53ef\u5e2e\u52a9\u89e3\u51b3\u7684\u95ee\u9898<\/span><\/strong><\/p>\n

<\/p>\n

\n

\u56fe\u7247\u6765\u6e90\uff1aMMR\u4e0a\u6d77\u611f\u5b98\u79d1\u5b66\u4e2d\u5fc3<\/span><\/p>\n

MMR\u65e8\u5728\u628a\u4e25\u8c28\u7684\u611f\u5b98\u79d1\u5b66\u548c\u6d88\u8d39\u8005\u5fc3\u7406\u5b66\u5e94\u7528\u5230\u5e02\u573a\u7814\u7a76\u9886\u57df\uff0c\u6765\u5e2e\u52a9\u4f01\u4e1a\u89e3\u51b3\u548c\u4f18\u5316\u4ed6\u4eec\u5173\u4e8e\u4ea7\u54c1\u3001\u5305\u88c5\u548c\u54c1\u724c\u7684\u8bf8\u591a\u96be\u9898\uff0c\u4f8b\u5982\uff1a<\/p>\n<\/figcaption>\n

    \n
  • \n

    \u534f\u52a9\u786e\u5b9a\u65b0\u54c1\u914d\u65b9\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u4f18\u5316\u5e02\u573a\u8868\u73b0\u4e0d\u4f73\u7684\u4ea7\u54c1\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u7814\u7a76\u539f\u6750\u6599\u7684\u5929\u7136\u5dee\u522b\u5bf9\u4ea7\u54c1\u7684\u5f71\u54cd\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u5f00\u53d1\u53ef\u4ee5\u5728\u4e0d\u540c\u5e02\u573a\u4f7f\u7528\u7684\u7edf\u4e00\u914d\u65b9\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u65b0\u54c1\u7b56\u7565\uff1a\u63a8\u51fa\u4e00\u6b3e\u6216\u540c\u65f6\u63a8\u51fa\u591a\u6b3e\u4ea7\u54c1\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u63a2\u7d22\u54c1\u724c\u72ec\u7279\u7684\u611f\u5b98\u7279\u5f81\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u9884\u6d4b\u7ecf\u8d39\u524a\u51cf\u53ef\u80fd\u5bf9\u611f\u5b98\u9020\u6210\u7684\u5f71\u54cd\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u4e86\u89e3\u5e02\u573a\u5bf9\u4ea7\u54c1\u3001\u5305\u88c5\u548c\u54c1\u724c\u7684\u671f\u671b\uff1b<\/span><\/p>\n<\/li>\n

  • \n

    \u5728\u62e5\u6324\u7684\u884c\u4e1a\u8d5b\u9053\u4e2d\u53d1\u73b0\u7a7a\u767d\u70b9<\/span><\/p>\n<\/li>\n<\/ul>\n

    ......<\/span><\/p>\n

    03<\/strong><\/span><\/p>\n

    MMR\u4e1a\u52a1\u8303\u56f4<\/span><\/strong><\/p>\n

    (\u4e00)\u5e02\u573a\u8c03\u7814<\/span><\/strong><\/span><\/span><\/p>\n

    MMR<\/span>\u53ef\u57fa\u4e8e\u4e0d\u540c\u9879\u76ee\u7684\u9700\u6c42\u63d0\u4f9b\u5168\u65b9\u4f4d\u5b9a\u5236\u5316\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5c06\u611f\u5b98\u7814\u7a76\u4e0e\u6d88\u8d39\u8005\u7814\u7a76\u7ed3\u5408\uff0c\u9488\u5bf9\u5ba2\u6237\u7684\u4ea7\u54c1\u3001\u5305\u88c5\u3001\u7cfb\u5217\u548c\u54c1\u724c\u7684\u4f18\u5316\u53ca\u521b\u65b0\u63d0\u51fa\u5efa\u8bae\uff0c\u5e76\u6ee1\u8db3\u5ba2\u6237\u5bf9\u9884\u7b97\u3001\u65f6\u95f4\u548c\u6570\u636e\u654f\u611f\u6027\u7684\u9700\u6c42\u3002<\/span><\/p>\n

    <\/p>\n

    \u56fe\u7247\u6765\u6e90\uff1a\u51ef\u7231\u745e\u5bf9MMR\u670d\u52a1\u7684\u8bc4\u4ef7<\/span><\/p>\n<\/p>\n

    \u53c2\u8003\u7ffb\u8bd1\uff1a\u201cMMR\u5c06\u611f\u5b98\u7684\u4e13\u4e1a\u77e5\u8bc6\u4e0e\u6d88\u8d39\u8005\u6d1e\u5bdf\u76f8\u7ed3\u5408\uff0c\u5e76\u6c38\u8fdc\u5bf9\u9a71\u52a8\u6211\u4eec\u54c1\u724c\u7684\u589e\u957f\u5145\u6ee1\u6fc0\u60c5\u3002\u201d\u2014\u2014\u51ef\u7231\u745e<\/span><\/section>\n
    1\u3001\u4ea7\u54c1\u4f18\u5316\u548c\u521b\u65b0<\/span><\/strong>
    <\/section>\n
    MMR\u7684\u4ea7\u54c1\u6d4b\u8bd5\u548c\u5f00\u53d1\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u51c6\u786e\u4e86\u89e3\u76ee\u6807\u7fa4\u4f53\u7684\u9700\u6c42\uff0c\u5bf9\u9500\u91cf\u4e0d\u4f73\u7684\u4ea7\u54c1\u8fdb\u884c\u4f18\u5316\uff0c\u6216\u8ba9\u5ba2\u6237\u4ece\u4e00\u5f00\u59cb\u5c31\u628a\u65f6\u95f4\u548c\u8d44\u91d1\u6295\u8d44\u5728\u6b63\u786e\u7684\u5730\u65b9\uff0c\u5e76\u5c06\u65b0\u54c1\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u5e02\u573a\u63a8\u51fa\u3002
    <\/section>\n
    2\u3001\u5305\u88c5\u4f18\u5316\u548c\u521b\u65b0<\/span><\/strong><\/section>\n
    \u4ea7\u54c1\u5305\u88c5\u4e0a\u518d\u7ec6\u5fae\u7684\u5dee\u522b\u4e5f\u53ef\u80fd\u5f71\u54cd\u5230\u5b83\u7684\u6700\u7ec8\u5448\u73b0\u6548\u679c\u53ca\u5e02\u573a\u53cd\u54cd\u3002MMR\u53ef\u4ee5\u901a\u8fc7\u5408\u4f5c\u5171\u521b\u5de5\u574a\uff08co-creation workshop\uff09\uff0c\u4e0e\u6d88\u8d39\u8005\u4e00\u540c\u521b\u9020\u7b26\u5408\u4ed6\u4eec\u7684\u671f\u671b\u548c\u60f3\u8c61\u7684\u5305\u88c5\uff0c\u4f7f\u54c1\u724c\u548c\u4ea7\u54c1\u8ba9\u6d88\u8d39\u8005\u66f4\u96be\u5fd8\u3002<\/span><\/section>\n

    3\u3001\u4ea7\u54c1\u7cfb\u5217\u4f18\u5316<\/span><\/strong><\/span><\/p>\n

    \u6bcf\u4e2a\u54c1\u724c\u90fd\u5e0c\u671b\u81ea\u5df1\u7684\u4ea7\u54c1\u7cfb\u5217\u80fd\u6bd4\u7ade\u4e89\u5bf9\u624b\u7684\u66f4\u52a0\u4eae\u773c\u3002MMR\u7684\u8c03\u7814\u53ef\u5e2e\u52a9\u5ba2\u6237\u5bf9\u5176\u73b0\u6709\u7cfb\u5217\u7684\u7ed3\u6784\u548c\u5305\u542b\u7684\u4ea7\u54c1\u8fdb\u884c\u8c03\u6574\uff0c\u8ba9\u4ea7\u54c1\u7ec4\u5408\u66f4\u80fd\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\uff0c\u8ba9\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u548c\u4ea7\u54c1\u7684\u5370\u8c61\u66f4\u52a0\u6df1\u523b\u3002<\/span><\/section>\n

    4\u3001\u54c1\u724c\u4f18\u5316<\/span><\/strong><\/span><\/p>\n

    MMR\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5728\u4fdd\u7559\u5176\u7cbe\u534e\u548c\u72ec\u7279\u6027\u7684\u540c\u65f6\uff0c\u91cd\u5851\u5e76\u62d3\u5c55\u54c1\u724c\u7684\u6982\u5ff5\u548c\u5f62\u8c61\uff0c\u4f7f\u5b83\u771f\u6b63\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u5171\u9e23\u3002<\/span><\/section>\n

    (\u4e8c)\u611f\u5b98\u8bc4\u4ef7\u57f9\u8bad\/\u56e2\u961f\u5efa\u8bbe<\/span><\/strong><\/span><\/span><\/p>\n

    MMR\u53ef\u4ee5\u4e3a\u5ba2\u6237\u63d0\u4f9b\u611f\u5b98\u57f9\u8bad\uff0c\u901a\u8fc7\u4e13\u4e1a\u77e5\u8bc6\u7684\u8f93\u51fa\uff0c\u5e2e\u52a9\u57f9\u8bad\u5bf9\u8c61\u63d0\u5347\u5176\u611f\u5b98\u79d1\u5b66\u76f8\u5173\u77e5\u8bc6\u6c34\u5e73\u548c\u5de5\u4f5c\u80fd\u529b\uff0c\u57f9\u8bad\u5bf9\u8c61\u5305\u62ec\u98df\u54c1\u4e13\u4e1a\u76f8\u5173\u4eba\u5458\u3001\u4f01\u4e1a\u611f\u5b98\u8bc4\u4ef7\u56e2\u961f\u6210\u5458\u53ca\u56e2\u961f\u7684\u9886\u5bfc\u8005\u7b49\u3002<\/section>\n
    2022\u5e748\u6708\uff0cMMR\u5c31\u4f5c\u4e3a\u6f14\u8bb2\u5609\u5bbe\u53c2\u52a0\u4e86\u7531\u767d\u9a6c\u672a\u6765\u98df\u54c1\u7814\u7a76\u9662\u4e3b\u529e\u7684\u201c\u7ebf\u4e0a\u672a\u6765\u98df\u54c1\u590f\u4ee4\u8425\u201d\uff0c\u4e0e\u5b66\u5458\u5206\u4eab\u4e86\u5982\u4f55\u5728\u4ea7\u54c1\u5f00\u53d1\u548c\u4f18\u5316\u7684\u8fc7\u7a0b\u4e2d\u5c06\u611f\u5b98\u7684\u529b\u91cf\u7528\u4e8e\u6d88\u8d39\u8005\u7814\u7a76\u3002<\/span><\/section>\n
    <\/section>\n<\/p>\n

    \u56fe\u7247\u6765\u6e90\uff1aMMR\u4e0e\u767d\u9a6c\u672a\u6765\u98df\u54c1\u7814\u7a76\u9662logo<\/span><\/p>\n

    MMR\u8fd8\u66fe\u4e3a\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u4e00\u540d\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u7684\u7ec4\u957f\u63d0\u4f9b\u6df1\u5ea6\u57f9\u8bad\u3002\u8be5\u5ba2\u6237\u8868\u793a\uff0c\u5728\u63a5\u53d7\u4e86MMR\u4e13\u5bb6\u56e2\u961f\u7684\u57f9\u8bad\u540e\uff0c\u5979\u5bf9\u611f\u5b98\u7814\u7a76\u65b9\u6cd5\u548c\u6570\u636e\u5206\u6790\u6709\u4e86\u66f4\u6df1\u5165\u5730\u4e86\u89e3\uff0c\u6709\u4fe1\u5fc3\u66f4\u597d\u5730\u5e94\u5bf9\u4eca\u540e\u5de5\u4f5c\u4e2d\u7684\u6311\u6218\u3002<\/p>\n

    <\/p>\n

    \u56fe\u7247\u6765\u6e90\uff1a\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u5bf9MMR\u57f9\u8bad\u54a8\u8be2\u670d\u52a1\u7684\u8bc4\u4ef7<\/span><\/p>\n

    \u53c2\u8003\u7ffb\u8bd1\uff1a\u201c\u6211\u5bf9MMR\u63d0\u4f9b\u7684\u611f\u5b98\u8bc4\u4ef7\u5c0f\u7ec4\u9886\u5bfc\u8005\u7684\u57f9\u8bad\u548c\u54a8\u8be2\u670d\u52a1\u611f\u5230\u975e\u5e38\u6ee1\u610f\u3002\u201d\u2014\u2014\u53ef\u53e3\u53ef\u4e50\u516c\u53f8<\/span><\/p>\n

    \u5728\u6b64\u57fa\u7840\u4e0a\uff0cMMR\u4ea6\u53ef\u6839\u636e\u5ba2\u6237\u8981\u6c42\uff0c\u5e2e\u52a9\u5176\u5b8c\u6210\u81ea\u6709\u611f\u5b98\u8bc4\u4ef7\u56e2\u961f\u7684\u7ec4\u5efa\u548c\u57f9\u8bad\uff0c\u5e76\u534f\u52a9\u540e\u671f\u7cfb\u7edf\u5316\u7684\u56e2\u961f\u7ba1\u7406\u3002<\/p>\n

    04<\/span><\/strong><\/p>\n

    MMR\u7ecf\u5178\u6848\u4f8b<\/span><\/strong><\/p>\n<\/p>\n

    \u5728\u8fd9\u4e00\u90e8\u5206\uff0c\u6211\u4eec\u5c06\u5bf9MMR\u66fe\u670d\u52a1\u8fc7\u7684\u7ecf\u5178\u6848\u4f8b\u8fdb\u884c\u5c55\u793a\u3002<\/section>\n

    (\u4e00)\u65b0\u54c1\u5f00\u53d1\uff1a\u5496\u4e16\u5bb6\u7f50\u88c5\u5496\u5561<\/span><\/strong><\/p>\n<\/p>\n

    \u5496\u4e16\u5bb6\uff08Costa Coffee\uff09\u88ab\u53ef\u53e3\u53ef\u4e50\u6536\u8d2d\u540e\uff0c\u610f\u56fe\u5411\u5e02\u573a\u63a8\u51fa\u4e00\u6b3eReady-to-Drink\u7f50\u88c5\u5496\u5561\u3002\u5496\u4e16\u5bb6\u5e0c\u671bMMR\u80fd\u534f\u52a9\u54c1\u724c\u521b\u9020\u4e00\u6b3e\u5373\u4f7f\u4e0d\u4f9d\u8d56\u5b9e\u4f53\u5496\u5561\u5e97\u7684\u666f\u8c61\u3001\u58f0\u97f3\u3001\u6c14\u5473\uff0c\u4e5f\u80fd\u8ba9\u6d88\u8d39\u8005\u4eab\u53d7\u5230\u54c1\u724c\u4f53\u9a8c\u7684\u4ea7\u54c1\u3002<\/p>\n

    MMR\u91c7\u7528\u4e86RetrEAT\u65b9\u6cd5\uff0c\u6253\u9020\u4e86\u4e00\u4e2a\u4ea4\u4e92\u5f0f\u7684\u611f\u5b98\u5f15\u9886\u5171\u521b\u5de5\u574a\uff0c\u8ba9\u5ba2\u6237\u3001\u6d88\u8d39\u8005\u548c\u9886\u57df\u5185\u4e13\u5bb6\u5171\u8bdd\u65b0\u4ea7\u54c1\u7684\u6982\u5ff5\uff0c\u5e76\u5728\u4e24\u5929\u65f6\u95f4\u5185\uff0c\u5c06\u6982\u5ff5\u8f6c\u5316\u4e3a\u4e00\u4e2a\u5b8c\u6574\u7684\u4ea7\u54c1\u63d0\u6848\u3002<\/p>\n

    MMR\u7684\u8c03\u7814\u5e2e\u52a9\u5496\u4e16\u5bb6\u660e\u786e\u4e86\u65b0\u4ea7\u54c1\u7684\u914d\u65b9\u3001\u5305\u88c5\u548c\u5ba3\u4f20\u7b56\u7565\uff0c\u4e3a\u65b0\u54c1\u7684\u4e0a\u5e02\u5960\u5b9a\u4e86\u57fa\u7840\u3002\u4ece\u6982\u5ff5\u5230\u4ea7\u54c1\u4e0a\u5e02\uff0c\u5496\u4e16\u5bb6\u4ec5\u7528\u4e86\u51e0\u4e2a\u6708\u65f6\u95f4\u3002\u5728\u4e00\u5e74\u65f6\u95f4\u5185\uff0c\u5496\u4e16\u5bb6Ready-to-Drink\u5c31\u6210\u957f\u4e3a\u4e00\u4e2a\u4ef7\u503c800\u4e07\u82f1\u9551\u7684\u54c1\u724c\uff0c\u540c\u65f6\u4e5f\u6210\u4e3a\u82f1\u56fd\u7b2c\u4e09\u5927\u5373\u996e\u5496\u5561\u54c1\u724c\u3002\u54c1\u724c\u589e\u957f\u52bf\u5934\u5f3a\u52b2\uff0c\u4e1d\u6beb\u6ca1\u6709\u653e\u7f13\u7684\u8d8b\u52bf\u3002<\/p>\n

    (\u4e8c)\u65b0\u54c1\u5f00\u53d1\uff1a\u4f9d\u4e91\u8c03\u5473\u6c14\u6ce1\u6c34<\/span><\/strong><\/span><\/span><\/p>\n<\/p>\n

    <\/p>\n

    \n

    \u56fe\u7247\u6765\u6e90\uff1aBeverageDaily<\/span><\/p>\n

    \u8fbe\u80fd<\/span>\u65d7\u4e0b\u54c1\u724c\u300c\u4f9d\u4e91Evian\u300d\u8ba1\u5212\u5728\u7f8e\u56fd\u5e02\u573a\u63a8\u51fa\u4e00\u6b3e\u7b26\u5408\u5e02\u573a\u8d8b\u52bf\u7684\u529f\u80fd\u6027\u77ff\u6cc9\u6c34\/\u8c03\u5473\u82cf\u6253\u6c14\u6ce1\u6c34\u4ea7\u54c1\uff0c\u5e76\u5e0c\u671bMMR\u80fd\u4e3a\u5176\u4ea7\u54c1\u5f00\u53d1\u63d0\u4f9b\u5efa\u8bae\u3002<\/span><\/p>\n<\/figcaption>

    MMR\u4e0e\u8fbe\u80fd\u7684\u8de8\u804c\u80fd\u56e2\u961f\u5408\u4f5c\uff0c\u901a\u8fc7\u4e00\u4e2a\u4e3a\u671f\u56db\u5929\u7684\u4ea7\u54c1\u8bbe\u8ba1\u521b\u610f\u9879\u76ee\uff0c\u4f18\u5316\u4e86\u4ea7\u54c1\u7684\u65e9\u671f\u6982\u5ff5\uff0c\u5e76\u5e2e\u52a9\u54c1\u724c\u660e\u786e\u4e86\u65b0\u54c1\u7684\u6982\u5ff5\u3001\u5305\u88c5\u3001\u914d\u65b9\u53ca\u5ba3\u53d1\u7684\u65b9\u5411<\/strong>\u3002\u800c\u540e\uff0cMMR\u4f7f\u7528Express Product\u5de5\u5177\u6d4b\u8bd5\u9a8c\u8bc1\u4e86\u4e0d\u540c\u53e3\u5473\u7684\u5e02\u573a\u6f5c\u529b\uff0c\u4e3a\u54c1\u724c\u786e\u5b9a\u6700\u7ec8\u63a8\u51fa\u7684\u65b0\u54c1\u53e3\u5473\u63d0\u4f9b\u4e86\u652f\u6301\u3002<\/strong><\/p>\n

    \u8be5\u7cfb\u5217\u4ea7\u54c1\u5df2\u4e8e2021\u5e74\u5728\u7f8e\u56fd\u4e0a\u5e02\uff0c\u5e76\u8ba1\u5212\u63a8\u5e7f\u5230\u5168\u7403\u5176\u4ed6\u4e3b\u8981\u5e02\u573a\u3002<\/span><\/p>\n

    (\u4e09)\u4ea7\u54c1\u6982\u5ff5\uff1a\u54c1\u5ba2\u85af\u7247<\/span><\/strong><\/span><\/span><\/p>\n

    \u54c1\u5ba2\uff08Pringles\uff09\u8ba1\u5212\u4e3a\u5176\u53d7\u4e9a\u6d32\u7075\u611f\u542f\u53d1\u7684\u5927\u7c73\u85af\u7247\u5f00\u53d1\u65b0\u7684\u4e0b\u5c5e\u7cfb\u5217\u4ea7\u54c1\uff0c\u5e76\u5e0c\u671b\u80fd\u5728\u65b0\u54c1\u4e0a\u5e02\u524d\u63a2\u7d22\u5176\u5e02\u573a\u6f5c\u529b\uff0c\u4f18\u5316\u6d88\u8d39\u8005\u4f53\u9a8c\u3002<\/span><\/p>\n

    MMR\u4e0e\u54c1\u5ba2\u56e2\u961f\u5728\u65b0\u54c1\u5f00\u53d1\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u901a\u529b\u5408\u4f5c\uff0c\u9996\u5148\u4f7f\u7528\u4e86MMR\u5148\u8fdb\u7684\u5206\u6790\u5de5\u5177\u8be6\u7ec6\u9884\u6d4b\u4e86\u65b0\u54c1\u7684\u9500\u91cf\u6765\u6e90\uff0c\u4ee5\u53ca\u5b83\u7684\u4e0a\u5e02\u5bf9\u73b0\u6709\u4ea7\u54c1\u9500\u91cf\u7684\u5f71\u54cd\u3002\u540c\u65f6\uff0cMMR\u534f\u52a9\u54c1\u5ba2\u786e\u5b9a\u4e86\u5f3a\u6709\u529b\u7684\u4ea7\u54c1\u6982\u5ff5\u53ca\u6700\u7ec8\u4ea7\u54c1\u53e3\u5473\u7684\u9009\u62e9\u3002\u4ea7\u54c1\u4e0a\u5e02\u524d\u8fd8\u7ecf\u8fc7\u591a\u8f6e\u6837\u54c1\u6d4b\u8bd5\uff0c\u4ee5\u786e\u4fdd\u6d88\u8d39\u8005\u80fd\u5f97\u5230\u6ee1\u610f\u7684\u4ea7\u54c1\u4f53\u9a8c\u3002<\/p>\n

    \u54c1\u5ba2Rice Fusion\u7cfb\u5217\u4e8e2019\u5e74\u4e0a\u5e02\uff0c\u9500\u91cf\u8fbe1350\u4e07\u82f1\u9551\u3002Kantar\u5c06\u5176\u8bc4\u4e3a2019\u5e74\u5ea6\u201c\u6700\u6210\u529f\u7684\u5feb\u901f\u6d88\u8d39\u54c1\u65b0\u54c1\u201d\u3002<\/p>\n

    (\u56db)\u4ea7\u54c1\u7cfb\u5217\u8bc4\u4f30\uff1a\u9ea6\u5f53\u52b3\u9ea6\u65cb\u98ce\u7cfb\u5217<\/span><\/strong><\/span><\/span><\/p>\n

    <\/section>
    \n

    \u56fe\u7247\u6765\u6e90\uff1aINSIDER<\/span><\/p>\n

    \u9ea6\u5f53\u52b3\u5e0c\u671b\u5bf9\u5176\u9ea6\u65cb\u98ce\uff08McFlurry\uff09\u7cfb\u5217\u7684\u73b0\u6709\u4ea7\u54c1\u8fdb\u884c\u68b3\u7406\uff0c\u5e76\u4f18\u5316\u8be5\u7cfb\u5217\u4ea7\u54c1\u7ebf\uff0c\u4e3a\u672a\u6765\u7684\u4ea7\u54c1\u521b\u65b0\u53ca\u63a8\u5e7f\u52a9\u529b\u3002<\/p>\n<\/figcaption>

    \u4e3a\u6b64\uff0cMMR\u4f7f\u7528SURF\u65b9\u6cd5\u627e\u51fa\u4e86\u9ea6\u5f53\u52b3\u9500\u552e\u6570\u636e\u4e2d\u7684\u589e\u957f\u70b9\u548c\u65b0\u54c1\u5bf9\u73b0\u6709\u4ea7\u54c1\u9500\u91cf\u7684\u6324\u5360\uff0c\u786e\u5b9a\u4e86\u9ea6\u65cb\u98ce\u7cfb\u5217\u4e2d\u9500\u91cf\u8f83\u9ad8\u7684\u4ea7\u54c1\u8303\u56f4\uff0c\u5e76\u63a2\u7a76\u4e86\u63a8\u51fa\u65b0\u54c1\u53ef\u80fd\u5bf9\u6838\u5fc3\u83dc\u5355\u4ea7\u751f\u7684\u5f71\u54cd\uff0c\u4e3a\u9ea6\u5f53\u52b3\u63d0\u4f9b\u4e86\u7ec6\u5206\u4ea7\u54c1\u9886\u57df\u7684\u53d1\u5c55\u89c4\u5212\u5efa\u8bae\u3002<\/strong><\/p>\n

    \u57fa\u4e8eMMR\u7684\u7814\u7a76\u7ed3\u679c\uff0c\u9ea6\u5f53\u52b3\u4fe1\u5fc3\u5341\u8db3\u5730\u5bf9\u5176\u83dc\u5355\u505a\u51fa\u4e86\u91cd\u5927\u8c03\u6574\uff0c<\/span><\/strong>\u7528\u9ea6\u63d0\u838e\uff08Maltesers\uff09\u548c\u806a\u660e\u8c46\uff08Smarties\uff09\u66ff\u6362\u4e86\u9ea6\u65cb\u98ce\u4e2d\u539f\u6709\u7684\u5409\u767e\u5229\u725b\u5976\u5de7\u514b\u529b\u548c\u8106\u997c\u5e72\uff0c\u5e76\u7279\u522b\u5c06\u9ea6\u63d0\u838e\u9a6f\u9e7f\u9ea6\u65cb\u98ce\u7f6e\u4e8e2018\u5e74\u54c1\u724c\u82f1\u56fd\u5723\u8bde\u5e7f\u544a\u7684\u4e2d\u5fc3\u4f4d\u3002<\/span><\/p>\n

    (\u4e94)\u54c1\u724c\u91cd\u5851\uff1a\u4f69\u7f57\u5c3c\uff08Peroni\uff09\u5564\u9152<\/span><\/strong><\/span><\/span><\/p>\n<\/p>\n

    <\/p>\n

    \n

    \u56fe\u7247\u6765\u6e90\uff1aPeroni Italia\u5b98\u7f51<\/span><\/p>\n

    \u671d\u65e5\u5564\u9152\u8ba1\u5212\u5bf9\u5176\u65d7\u4e0b\u54c1\u724c\u4f69\u7f57\u5c3c\uff08Peroni\uff09\u8fdb\u884c\u54c1\u724c\u91cd\u5851\uff0c\u4f46\u4e0d\u786e\u5b9a\u5982\u4f55\u624d\u80fd\u8ba9\u65b0\u7684\u54c1\u724c\u89c6\u89c9\u5f62\u8c61\u65e2\u80fd\u4f53\u73b0\u4f69\u7f57\u5c3c\u5564\u9152\u7684\u8d28\u91cf\u3001\u4f18\u826f\u53e3\u611f\u548c\u610f\u5927\u5229\u4f20\u7edf\uff0c\u53c8\u80fd\u5bf9\u5e02\u573a\u9020\u6210\u51b2\u51fb\u3002<\/p>\n<\/figcaption>

    MMR\u8fd0\u7528\u7075\u6d3b\u5b9a\u91cf\u7814\u7a76\u5de5\u5177\u3001\u6d88\u8d39\u8005\u5171\u521b\u5de5\u574a\u548c\u6df1\u5ea6\u8bbf\u8c08\u76f8\u7ed3\u5408\u7684\u65b9\u6cd5\uff0c\u5e2e\u52a9\u4f69\u7f57\u5c3c\u5564\u9152\u786e\u5b9a\u4e86\u54c1\u724c\u65b0\u7684\u5305\u88c5\u8bbe\u8ba1\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u4e0d\u65ad\u5730\u4f18\u5316\u3002\u968f\u540e\uff0cMMR\u9080\u8bf7\u6d88\u8d39\u8005\u5bf9\u6837\u54c1\u8fdb\u884c\u8bc4\u4ef7\uff0c\u63d0\u4f9b\u53cd\u9988\u610f\u89c1\u3002<\/p>\n

    \u671d\u65e5\u5564\u9152\u6700\u7ec8\u5c06MMR\u5173\u4e8e\u54c1\u724c\u5305\u88c5\u8bbe\u8ba1\u548c\u7ed3\u6784\u7684\u201c\u6210\u529f\u6cd5\u5219\u201d\uff08Rules of Success\uff09\u63d0\u6848\u5e94\u7528\u5230\u751f\u4ea7\u4e2d\u30022018\u5e74\u7684\u8fd9\u6b21\u54c1\u724c\u91cd\u5851\u4f7f\u4f69\u7f57\u5c3c\u5564\u9152\u7684\u9500\u552e\u989d\u589e\u957f\u4e861290\u4e07\u82f1\u9551\uff0c\u671d\u65e5\u5564\u9152\u7684\u5e74\u5229\u6da6\u4e5f\u589e\u957f\u4e8617%\u30022019\u5e74\uff0c\u4f69\u7f57\u5c3c\u5728\u201c\u82f1\u56fd\u6700\u5927\u5564\u9152\u54c1\u724c\u201d\u699c\u5355\u4e2d\u7684\u6392\u540d\u524d\u8fdb\u4e863\u4f4d\u3002<\/span><\/p>\n

    (\u516d)\u5305\u88c5\u8bbe\u8ba1\uff1aGiolsch\u5564\u9152<\/span><\/strong><\/span><\/span><\/p>\n<\/p>\n

    <\/p>\n

    \n

    \u56fe\u7247\u6765\u6e90\uff1aGrolsch\u5b98\u7f51<\/span><\/p>\n<\/figcaption>\n

    \u671d\u65e5\u5564\u9152\u65d7\u4e0b\u7684Giolsch\u5564\u9152\u4e3a\u54c1\u724c\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u89c6\u89c9\u6807\u8bc6\uff0c\u671f\u671b\u80fd\u901a\u8fc7\u5b83\u5411\u5176\u4ed6\u672c\u571f\u548c\u56fd\u9645\u5564\u9152\u54c1\u724c\u53d1\u8d77\u6311\u6218\u3002\u540c\u65f6\uff0cGiolsch\u4e5f\u60f3\u7528\u66f4\u591a\u5f62\u5f0f\u6765\u7a81\u51fa\u54c1\u724c\u6807\u5fd7\u6027\u7684\u6380\u76d6\u5f0f\u74f6\u76d6\u3002Giolsch\u5564\u9152\u5e0c\u671bMMR\u53ef\u4ee5\u5e2e\u52a9\u5206\u6790\u6b64\u4e3e\u662f\u5426\u53ef\u4ee5\u5411\u5e02\u573a\u6e05\u6670\u5730\u4f20\u8fbe\u5176\u54c1\u724c\u5b9a\u4f4d\u3002<\/span><\/p>\n

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    05<\/strong><\/span><\/p>\n

    \u4e3b\u8981\u5ba2\u6237<\/strong><\/p>\n

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