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\u6211\u4eec\u5927\u5bb6\u90fd\u6bd4\u8f83\u70ed\u7231\u8fd9\u4e2a\u4ea7\u4e1a\uff0c\u8ba4\u4e3a\u8fd9\u4e2a\u4ea7\u4e1a\u4e5f\u53ef\u4ee5\u5e26\u52a8\u4e0a\u4e0b\u6e38\u7684\u53d1\u5c55\uff0c\u6bd4\u5982\u4e4b\u524d\u6709\u6bb5\u65f6\u95f4\uff0c\u6211\u4eec\u5230\u5c71\u533a\u53bb\u60e0\u519c\uff0c\u770b\u5230\u5f53\u5730\u4eba\u5728\u4e30\u6536\u65f6\u5019\u7684\u90a3\u79cd\u559c\u60a6\uff0c\u6211\u4eec\u4e5f\u7279\u522b\u5f00\u5fc3\uff1b\u8fd8\u6709\u4e00\u6b21\u5728\u653f\u5e9c\u7684\u653f\u7b56\u5f15\u5bfc\u4e0b\u53bb\u5e7f\u897f\u505a\u5de5\u4f5c\uff0c\u5f53\u5730\u7684\u6c11\u4f17\u5531\u5c71\u6b4c\u6765\u6b22\u8fce\u6211\u4eec\uff0c\u73b0\u5728\u60f3\u8d77\u6765\u8fd8\u662f\u975e\u5e38\u611f\u52a8\uff0c\u8fd9\u4e9b\u56de\u5fc6\u4e00\u76f4\u5728\u6fc0\u52b1\u7740\u5927\u5bb6\uff0c\u5c31\u8fd9\u6837\u6211\u4eec\u5728\u9752\u6885\u8fd9\u4e2a\u4ea7\u4e1a\u91cc\u8d8a\u9677\u8d8a\u6df1\u3002<\/span><\/p>\n

<\/p>\n

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\u4e4b\u6240\u4ee5\u8bf4\u6885\u51bb\u662f\u65b0\u4e00\u4ee3\u7684\u679c\u51bb\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u4eba\u7fa4\u5b9a\u4f4d\u4e0d\u4e00\u6837\uff0c\u539f\u5148\u7684\u65f6\u5019\u679c\u51bb\u4e3b\u8981\u662f\u7ed9\u5b69\u5b50\u5403\u7684\uff0c\u5f88\u591a\u5b69\u5b50\u5230\u4e86\u9ad8\u4e2d\u5de6\u53f3\u5c31\u4e0d\u518d\u5403\u679c\u51bb\uff0c\u8ba4\u4e3a\u679c\u51bb\u662f\u5c0f\u5b69\u5b50\u7684\u96f6\u98df\u3002\u800c\u6885\u51bb\u7684\u76ee\u6807\u4eba\u7fa4\u662f\u4e8c\u5341\u51e0\u5c81\u7684\u767d\u9886\uff0c\u8fd9\u4e5f\u662f\u7784\u51c6\u5e02\u573a\u7684\u4e00\u4e2a\u7a7a\u767d\uff0c\u6885\u51bb\u662f\u6309\u7167\u767d\u9886\u5bf9\u679c\u51bb\u7684\u9700\u6c42\u6765\u505a\u7684\u3002<\/span><\/p>\n

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<\/p>\n

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<\/span><\/p>\n

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\u7ebf\u4e0a\u7684\u63a8\u5e7f\u6709\u4e00\u4e2a\u7406\u8bba\u53ebAIPL\uff0c\u5c31\u662f\u4ece\u8ba4\u77e5\uff08awareness\uff09\u5230\u5174\u8da3\uff08interest\uff09\u5230\u8d2d\u4e70\uff08purchase\uff09\u518d\u5230\u590d\u8d2d\uff08loyalty\uff09\uff0c\u5f62\u6210\u6d88\u8d39\u8d2d\u4e70\u7684\u6574\u4e2a\u94fe\u6761\u3002\u5728\u8fd9\u4e2a\u7406\u8bba\u91cc\u9762\u8ba4\u77e5\u662f\u7b2c\u4e00\u6b65\u7684\uff0c\u4f46\u662f\u8fd9\u4e00\u6b65\u5176\u5b9e\u5f88\u96be\uff0c\u6bd4\u5982\u6885\u51bb\u4e00\u5f00\u59cb\u505a\u63a8\u5e7f\u7684\u65f6\u5019\uff0c\u4e5f\u662f\u5148\u4ece\u90a3\u4e9b\u559c\u6b22\u6e9c\u6e9c\u6885\u7684\u539f\u70b9\u4eba\u7fa4\u5f00\u59cb\u7684\uff0c\u8ba9\u4ed6\u4eec\u5bf9\u6e9c\u6e9c\u6885\u7684\u6885\u51bb\u5f62\u6210\u8ba4\u77e5\uff0c\u7136\u540e\u6162\u6162\u7684\u7834\u5708\u3002<\/span><\/p>\n

\u6211\u4eec\u8ba4\u4e3a\u6240\u8c13\u8425\u9500\uff0c\u5f52\u6839\u7ed3\u5e95\u662f\u56f4\u7ed5\u7740\u4eba\u6765\u505a\uff0c\u90a3\u5c31\u8981\u5148\u5f62\u6210\u7528\u6237\u7684\u8ba4\u77e5\u3002\u6885\u51bb\u4e00\u5f00\u59cb\u5728\u7ebf\u4e0b\u8425\u9500\u4e0a\u4e5f\u505a\u4e86\u5f88\u591a\uff0c\u6211\u4eec\u5230\u5168\u56fd\u5404\u5730\u53bb\u505a\u63a8\u5e7f\uff0c\u8ba9\u6d88\u8d39\u8005\u514d\u8d39\u5c1d\u9c9c\uff0c\u5c31\u662f\u4e3a\u4e86\u5f62\u6210\u6d88\u8d39\u8005\u7684\u4ea7\u54c1\u8ba4\u77e5\u3002\u5047\u5982\u6709\u4e00\u5343\u4e2a\u4eba\u770b\u5230\u4e86\u8fd9\u6b3e\u4ea7\u54c1\uff0c\u6709200\u4eba\u5c1d\u5230\u4e86\uff0c\u6700\u540e\u5f62\u6210\u4ea4\u6613\uff0c\u90a3\u4e48\u6211\u4eec\u7684\u6574\u4e2a\u63a8\u5e7f\u52a8\u4f5c\u4e5f\u5c31\u5b8c\u6210\u4e86\u4ece\u8ba4\u77e5\u5230\u5174\u8da3\uff0c\u6700\u540e\u5230\u4ea4\u6613\u7684\u8f6c\u53d8\u4e86\u3002<\/span><\/span><\/p>\n

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\u98df\u4e1a\u5934\u6761\u987e\u946b\uff1a<\/span><\/strong>\u6211\u4e4b\u524d\u4e00\u770b\u5230\u6e9c\u6e9c\u6885\u9996\u5148\u60f3\u8d77\u6765\u7684\u5c31\u662f\u201c\u6ca1\u4e8b\u513f\uff0c\u5c31\u5403\u6e9c\u6e9c\u6885\u201d\uff0c\u5927\u591a\u4eba\u5f00\u59cb\u8ba4\u8bc6\u6e9c\u6e9c\u6885\u4e5f\u662f\u8fd9\u53e5\u5e7f\u544a\u8bed\uff0c\u8fd9\u51e0\u5e74\u63d0\u8d77\u6e9c\u6e9c\u6885\u60f3\u5230\u7684\u53c8\u662f\u201c\u9178\u201d\uff0c\u56e0\u4e3a\u6e9c\u6e9c\u6885\u7684slogan\u53d8\u6210\u4e86\u201c\u9178\u4e00\u70b9\uff0c\u5403\u6e9c\u6e9c\u6885\u201d\uff0c\u5230\u73b0\u5728\u6e9c\u6e9c\u6885\u7684slogan\u53c8\u6362\u6210\u4e86\u201c\u4e2d\u56fd\u9752\u6885\u6e9c\u6e9c\u6885\u201d\uff0c\u53ef\u4ee5\u8bf4\u4e00\u8bf4\u6e9c\u6e9c\u6885slogan\u7684\u53d8\u5316\u7684\u8fc7\u7a0b\u548c\u539f\u56e0\u5417\uff1f<\/span><\/p>\n

\u6e9c\u6e9c\u6885\u6768\u5e06\uff1a<\/span><\/strong>\u201c\u6ca1\u4e8b\u513f\uff0c\u5c31\u5403\u6e9c\u6e9c\u6885\u201d\u8fd9\u53e5\u4e00\u5f00\u59cb\u7684slogan\u5e94\u8be5\u8bf4\u662f\u5f88\u7ecf\u5178\u7684\uff0c\u5f88\u591a80\u540e90\u540e\u90fd\u77e5\u9053\u3002\u5176\u5b9e\u4e00\u5f00\u59cb\u505a\u8fd9\u4e2aslogan\u7684\u65f6\u5019\u6211\u4eec\u5c31\u6709\u8fc7\u601d\u8003\uff0c\u6240\u8c13\u7684\u4f11\u95f2\u96f6\u98df\u4e3b\u6253\u7684\u5176\u5b9e\u5c31\u662f\u201c\u4f11\u95f2\u201d\u8fd9\u6837\u4e00\u4e2a\u573a\u666f\uff0c\u6e9c\u6e9c\u6885\u4e5f\u662f\u770b\u51c6\u4e86\u8fd9\u6837\u7684\u5185\u6db5\uff0c\u6240\u4ee5\u4e3b\u6253\u4e86\u201c\u6ca1\u4e8b\u513f\u201d\u8fd9\u6837\u4e00\u4e2a\u573a\u666f\uff0c\u4ed6\u8ddf\u4f11\u95f2\u5176\u5b9e\u662f\u5f02\u66f2\u540c\u5de5\u7684\u3002<\/span><\/p>\n

2019\u5e74\u6211\u4eec\u8fdb\u884c\u4e86\u6218\u7565\u5347\u7ea7\uff0c\u5f00\u59cb\u4e3b\u6293\u9752\u6885\u98df\u54c1\uff0c\u5f53\u65f6\u63d0\u7684\u53e3\u53f7\u662f\u201c\u8ba9\u9752\u6885\u98df\u54c1\u6210\u4e3a\u4e3b\u6d41\u201d\uff0c\u9752\u6885\u8ddf\u8bb8\u591a\u5176\u4ed6\u7684\u6c34\u679c\u7c7b\u76ee\u4e0d\u4e00\u6837\uff0c\u5b83\u6709\u7740\u51e0\u5343\u5e74\u7684\u6587\u5316\u4ef7\u503c\uff0c\u5f53\u65f6\u6211\u4eec\u5c31\u60f3\u5f80\u4ef7\u503c\u8fd9\u65b9\u9762\u8f6c\u53d8\u3002<\/span><\/p>\n

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<\/p>\n

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\u98df\u4e1a\u5934\u6761\u987e\u946b\uff1a<\/span><\/strong>\u4ece\u63a8\u5e7f\u4ea7\u54c1\u5230\u63a8\u5e7f\u6e9c\u6e9c\u6885\u7684\u6587\u5316\u548c\u4ef7\u503c\uff0c\u6e9c\u6e9c\u6885\u5f00\u59cb\u80a9\u8d1f\u8d77\u6574\u4e2a\u9752\u6885\u6587\u5316\u7684\u4f20\u627f\u548c\u63a8\u5e7f\uff0c\u8fd9\u4e48\u505a\u5f88\u6709\u610f\u4e49\u3002\u8fd9\u4e48\u591a\u5e74\u505a\u54c1\u724c\uff0c\u54ea\u4e9b\u7406\u8bba\u548c\u4eba\u5bf9\u60a8\u7684\u5f71\u54cd\u6bd4\u8f83\u5927\uff1f<\/span><\/p>\n

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<\/p>\n

\u4f5c\u8005\uff1a\u53cc\u6d9b<\/p>\n

\u6765\u6e90\uff1a\u98df\u4e1a\u5934\u6761<\/p>\n

\n

\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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