{"id":36765,"date":"2022-12-31T09:55:06","date_gmt":"2022-12-31T09:55:06","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=106448"},"modified":"2022-12-31T10:00:02","modified_gmt":"2022-12-31T10:00:02","slug":"%e6%b6%88%e8%b4%b9%e8%80%85%e5%af%b9%e6%97%a0%e9%85%92%e7%b2%be%e6%b6%88%e8%b4%b9%e7%9a%84%e5%85%b4%e8%b6%a3%e8%b6%8a%e6%9d%a5%e8%b6%8a%e5%a4%a7","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=36765","title":{"rendered":"\u6d88\u8d39\u8005\u5bf9\u65e0\u9152\u7cbe\u6d88\u8d39\u7684\u5174\u8da3\u8d8a\u6765\u8d8a\u5927"},"content":{"rendered":"

\u829d\u52a0\u54e5\u4fe1\u606f\u8d44\u6e90\u516c\u53f8(IRI)\u7684\u5ba2\u6237\u6d1e\u5bdf\u987e\u95eeCara Piotrowski\u8868\u793a\uff0c\u6d88\u8d39\u8005\u5bf9\u65e0\u9152\u7cbe\u6d88\u8d39\u7684\u5174\u8da3\u8d8a\u6765\u8d8a\u5927\uff0c\u8fd9\u63a8\u52a8\u4e86\u5564\u9152\u3001\u8461\u8404\u9152\u548c\u70c8\u9152\u4e2d\u4f4e\u9152\u7cbe\/\u65e0\u9152\u7cbe\u996e\u6599\u7684\u589e\u957f\u3002<\/span><\/p>\n

<\/section>\n

01<\/strong><\/p>\n

\u4e0d\u65ad\u589e\u957f\u7684\u5e02\u573a<\/strong><\/p>\n

\u5728\u6574\u4e2a\u996e\u6599\u884c\u4e1a\u4e2d\uff0c\u9152\u7cbe\u66ff\u4ee3\u54c1\u662f\u4e00\u4e2a\u5feb\u901f\u589e\u957f\u7684\u7c7b\u522b\u3002<\/span><\/p>\n

Piotrowski\u8868\u793a\uff1a\u201c\u6d88\u8d39\u8005\u6b63\u5728\u91cd\u65b0\u8003\u8651\u4ed6\u4eec\u7684\u9152\u7cbe\u6d88\u8d39\uff0c\u66f4\u52a0\u6709\u5174\u8da3\u91c7\u53d6\u66f4\u8c28\u614e\u7684\u996e\u9152\u65b9\u5f0f\u3002\u5c3d\u7ba1\u8d8b\u52bf\u5982\u6b64\uff0c\u4f46\u9152\u7c7b\u516c\u53f8\u4e0d\u80fd\u4ec5\u4ec5\u4ece\u4ea7\u54c1\u4e2d\u53bb\u9664\u9152\u7cbe\u5c31\u671f\u5f85\u6210\u529f\uff0c\u76f8\u53cd\uff0c\u516c\u53f8\u5fc5\u987b\u6218\u7565\u6027\u5730\u5f00\u53d1\u4f4e\u9152\u7cbe\/\u65e0\u9152\u7cbe\u4ea7\u54c1\uff0c\u5b8c\u5168\u6ee1\u8db3\u6d88\u8d39\u8005\u53e3\u5473\uff0c\u5e76\u7b26\u5408\u597d\u5947\u6e05\u9192\u7684\u6d88\u8d39\u8005\u7684\u5174\u8da3\u548c\u613f\u671b\u3002\u201d<\/span><\/p>\n

\u6839\u636e\u82f1\u654f\u7279\u7684\u6570\u636e\uff0c57%\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u4f4e\u9152\u7cbe\u6216\u65e0\u9152\u7cbe\u7684\u4ea7\u54c1\u201c\u5c1d\u8d77\u6765\u5e94\u8be5\u548c\u771f\u9152\u6ca1\u4ec0\u4e48\u533a\u522b\u201d\u3002<\/span><\/p>\n

Piotrowski\u6307\u51fa\uff0c\u968f\u7740\u66f4\u5927\u7684\u4f9b\u5e94\u5546\u548c\u5564\u9152\u5546\u8fdb\u5165\u65e0\u9152\u7cbe\u5e02\u573a\uff0c\u8fd9\u8868\u660e\u8be5\u884c\u4e1a\u6b63\u5728\u503e\u542c\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u201c\u9884\u8ba1\u4f1a\u6709\u66f4\u591a\u7684\u9152\u7cbe\u996e\u6599\u54c1\u724c\u63a8\u51fa\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u996e\u6599\uff0c\u4ee5\u6293\u4f4f\u8fd9\u4e00\u65f6\u673a\u3002\u5065\u5eb7\u8d8b\u52bf\u6781\u5927\u5730\u5f71\u54cd\u4e86\u884c\u4e1a\uff0c\u523a\u6fc0\u4e86\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u9886\u57df\u7684\u521b\u65b0\uff0c\u5305\u62ec\u786c\u82cf\u6253\u6c34\u548c\u5373\u996e\u9e21\u5c3e\u9152\u7684\u5174\u8d77\u3002\u65e0\u9152\u7cbe\u5564\u9152\u4e5f\u53d7\u76ca\u4e8e\u8fd9\u4e9b\u8d8b\u52bf\u3002\u201d<\/p>\n

IRI\u6570\u636e\u663e\u793a\uff0c\u5728\u622a\u81f310\u670830\u65e5\u768452\u5468\u5185\uff0c\u5305\u62ec\u4fbf\u5229\u5e97\u5728\u5185\u7684\u7f8e\u56fd\u591a\u95e8\u5e97\u4e2d\uff0c\u6392\u540d\u524d\u4e94\u7684\u65e0\u9152\u7cbe\u5564\u9152\u54c1\u724c\u662f\u559c\u529b\u3001\u767e\u5a01\u3001O\u2019douls\u3001Busch\u548cAthletic\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6574\u4e2a\u54c1\u7c7b\u7684\u9500\u552e\u989d\u4e3a2.656\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f14.8%\u3002<\/span><\/p>\n

IWSR\u996e\u6599\u5e02\u573a\u5206\u6790\u516c\u53f8\u65e0\u9152\u7cbe\u548c\u4f4e\u9152\u7cbe\u996e\u6599\u4e3b\u7ba1Susie Goldspink\u8868\u793a\uff0c\u8fd9\u4e00\u54c1\u7c7b\u201c\u6b63\u5904\u4e8e\u589e\u957f\u6a21\u5f0f\uff0c\u5728\u6574\u4e2a\u54c1\u7c7b\u4e2d\u7684\u4efd\u989d\u6b63\u5728\u589e\u52a0\u3002\u201d\u5979\u6307\u51fa\uff0c\u65e0\u9152\u7cbe\u5564\u9152\u662f\u7f8e\u56fd\u6700\u5927\u7684\u65e0\/\u4f4e\u9152\u7cbe\u7c7b\u522b\uff0c\u5176\u6b21\u662f\u4f4e\u9152\u7cbe\u8461\u8404\u9152\u3002\u201c\u65e0\u8bba\u5bf9\u4e0d\u996e\u9152\u8005\u8fd8\u662f\u4f4e\u5ea6\u996e\u9152\u8005\u6765\u8bf4\uff0c\u8282\u5236\u996e\u9152\u548c\u907f\u514d\u996e\u9152\u7684\u5f71\u54cd\u90fd\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u201d<\/span><\/p>\n

IWSR\u7684\u6570\u636e\u663e\u793a\uff1a\u5728\u7f8e\u56fd\uff0c\u4f4e\u9152\u7cbe\u6216\u65e0\u9152\u7cbe\u9152\u7c7b\u996e\u54c1\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\u57282022\u5e74\u5c06\u8fbe\u523038.8%\uff0c\u5176\u4e2d\u65e0\u9152\u7cbe\u8461\u8404\u9152\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\u662f17.7%\uff0c\u65e0\u9152\u7cbe\u70c8\u9152\u662f7.1%\uff0c\u5982\u4eca\u5360\u5927\u5934\u7684\u65e0\u9152\u7cbe\u5564\u9152\u4e5f\u5c06\u67095.6%\u7684\u589e\u957f\u3002\u5728\u82f1\u56fd\uff0c\u9884\u8ba1\u52302022\u5e74\u7684\u65f6\u5019\uff0c\u65e0\u9152\u7cbe\u70c8\u9152\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\u662f81.1%\uff0c\u65e0\u9152\u7cbe\u82f9\u679c\u915213%\uff0c\u65e0\u9152\u7cbe\u8461\u8404\u91526.6%\uff0c\u65e0\u9152\u7cbe\u5564\u91524.9%\uff0c\u5373\u996e\u578b\u65e0\u9152\u7cbe\u9e21\u5c3e\u915244.3%\u3002\u6b64\u5916\uff0c\u65e0\u9152\u7cbe\u9152\u5728\u897f\u73ed\u7259\u3001\u5fb7\u56fd\u4e5f\u5448\u73b0\u589e\u957f\u8d8b\u52bf\u3002\u963f\u62c9\u4f2f\u5730\u533a\u7531\u4e8e\u5b97\u6559\u4fe1\u4ef0\u4e25\u683c\u7981\u9152\uff0c\u65e0\u9152\u7cbe\u9152\u5728\u6c99\u7279\u610f\u5916\u5730\u53d7\u6b22\u8fce\u3002<\/span><\/p>\n

<\/section>\n

\u968f\u7740\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u4ea7\u54c1\u5728\u6d88\u8d39\u8005\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u6b63\u5728\u76f8\u5e94\u5730\u8c03\u6574\u4ed6\u4eec\u7684\u4ea7\u54c1\u7ec4\u5408\u3002\u767e\u5a01\u82f1\u535a\u627f\u8bfa\uff0c\u5230 2025 \u5e74\u5e95\u65e0\u9152\u7cbe\u6216\u4f4e\u9152\u7cbe\u5564\u9152\u4ea7\u54c1\u5c06\u5360\u5176\u5168\u7403\u5564\u9152\u9500\u91cf\u7684\u81f3\u5c11 20\uff05\uff1b\u5e1d\u4e9a\u5409\u6b27\u6295\u8d44Seedlip\uff0c\u8fd9\u662f\u5168\u7403\u7b2c\u4e00\u5bb6\u65e0\u9187\u70c8\u9152\u54c1\u724c\uff1b\u4fdd\u4e50\u529b\u52a0\u5728\u82f1\u56fd\u63a8\u51fa\u4e86\u9ad8\u7aef\u65e0\u9187\u9152Ceder's\uff0c\u5176\u9996\u6b3e\u65e0\u9187\u91d1\u9152\u5df2\u7ecf\u6295\u653e\u5230\u5168\u7403\u5e02\u573a......<\/span><\/p>\n

02<\/strong><\/span><\/p>\n

\u5065\u5eb7\u7b2c\u4e00<\/strong><\/span><\/p>\n

\u6d88\u8d39\u8005\u60f3\u8981\u51cf\u5c11\u9152\u7cbe\u6444\u5165\u91cf\u7684\u4f17\u591a\u539f\u56e0\u4e4b\u4e00\u662f\u5bf9\u5065\u5eb7\u7684\u62c5\u5fe7\u3002<\/span><\/p>\n

NielsenIQ\u7684\u996e\u6599\/\u9152\u7cbe\u601d\u60f3\u9886\u5bfc\u7ecf\u7406Kaleigh Theriault\u89e3\u91ca\u8bf4\uff0c\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u65e0\u9152\u7cbe\u7684\u9009\u62e9\u201c\u6709\u52a9\u4e8e\u8d1f\u8d23\u4efb\u7684\u996e\u9152\u548c\u5065\u5eb7\u201d\u3002\u6d88\u8d39\u8005\u6b63\u5728\u4f18\u5148\u8003\u8651\u5065\u5eb7\uff0c\u65e0\u9152\u7cbe\u996e\u6599\u7684\u9500\u552e\u9075\u5faa\u4f20\u7edf\u542b\u9152\u7cbe\u996e\u6599\u7684\u9500\u552e\u8d8b\u52bf\u3002<\/span><\/p>\n

<\/section>\n

\u82f1\u654f\u7279\u7684Bryant\u6307\u51fa\uff0c\u5bf9\u5065\u5eb7\u7684\u5174\u8da3\u662f\u201c\u4e3b\u8981\u9a71\u52a8\u529b\u201d\uff0c71%\u7684\u6d88\u8d39\u8005\u62c5\u5fc3\u996e\u9152\u7684\u957f\u671f\u5f71\u54cd\u3002\u6839\u636e\u82f1\u654f\u7279\u7684\u8c03\u67e5\uff0c30%\u7684\u6d88\u8d39\u8005\u51cf\u5c11\u996e\u9152\u662f\u4e3a\u4e86\u51cf\u8f7b\u6216\u63a7\u5236\u4f53\u91cd\uff0c30%\u662f\u51fa\u4e8e\u5176\u4ed6\u8eab\u4f53\u5065\u5eb7\u539f\u56e0\uff0c26%\u662f\u4e3a\u4e86\u6539\u5584\u6216\u7ba1\u7406\u5fc3\u7406\u5065\u5eb7\uff0c11%\u662f\u4e3a\u4e86\u6539\u5584\u7761\u7720\u3002<\/span><\/p>\n

IWSR\u7684Goldspink\u5bf9\u6d88\u8d39\u8005\u5065\u5eb7\u8d8b\u52bf\u4e5f\u8868\u8fbe\u4e86\u7c7b\u4f3c\u7684\u770b\u6cd5\u3002\u5178\u578b\u7684\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u6d88\u8d39\u8005\u662f\u53ef\u652f\u914d\u6536\u5165\u8f83\u9ad8\u7684\u5343\u79a7\u4e00\u4ee3\u5973\u6027\u2014\u2014\u8fd9\u4e00\u63cf\u8ff0\u4e0e\u82f1\u654f\u7279\u7684Bryant\u7684\u63cf\u8ff0\u57fa\u672c\u76f8\u7b26\u3002\u201c\u5bf9\u5065\u5eb7\u7684\u62c5\u5fe7\u662f\u6d88\u8d39\u8005\u9009\u62e9\u8d2d\u4e70\u65e0\u9152\u7cbe\u548c\u4f4e\u9152\u7cbe\u4ea7\u54c1\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\u3002\u201d<\/span><\/p>\n

\u6765\u6e90\uff1a\u996e\u6599\u884c\u4e1a\u7f51<\/p>\n

<\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u8fd9\u63a8\u52a8\u4e86\u5564\u9152\u3001\u8461\u8404\u9152\u548c\u70c8\u9152\u4e2d\u4f4e\u9152\u7cbe\/\u65e0\u9152\u7cbe\u996e\u6599\u7684\u589e\u957f\u300201\u4e0d\u65ad\u589e\u957f\u7684\u5e02\u573a\u5728\u6574\u4e2a\u996e\u6599\u884c\u4e1a\u4e2d\uff0c\u6d88\u8d39\u8005\u6b63\u5728\u91cd\u65b0\u8003\u8651\u4ed6\u4eec\u7684\u9152\u7cbe\u6d88\u8d39\u201c\u4f46\u9152\u7c7b\u516c\u53f8\u4e0d\u80fd\u4ec5\u4ec5\u4ece\u4ea7\u54c1\u4e2d\u53bb\u9664\u9152\u7cbe\u5c31\u671f\u5f85\u6210\u529f\uff0c57%\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u4f4e\u9152\u7cbe\u6216\u65e0\u9152\u7cbe\u7684\u4ea7\u54c1\u201d\u8fd9\u8868\u660e\u8be5\u884c\u4e1a\u6b63\u5728\u503e\u542c\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u9884\u8ba1\u4f1a\u6709\u66f4\u591a\u7684\u9152\u7cbe\u996e\u6599\u54c1\u724c\u63a8\u51fa\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u996e\u6599\uff0cIWSR\u996e\u6599\u5e02\u573a\u5206\u6790\u516c\u53f8\u65e0\u9152\u7cbe\u548c\u4f4e\u9152\u7cbe\u996e\u6599\u4e3b\u7ba1Susie Goldspink\u8868\u793a\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-36765","post","type-post","status-publish","format-standard","hentry","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/36765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36765"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/36765\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}