{"id":36920,"date":"2023-01-05T10:18:36","date_gmt":"2023-01-05T10:18:36","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=106826"},"modified":"2023-01-05T10:30:02","modified_gmt":"2023-01-05T10:30:02","slug":"%e6%a4%8d%e7%89%a9%e5%9f%ba%e9%a3%9f%e5%93%81%e5%a2%9e%e9%95%bf%e6%94%be%e7%bc%93%ef%bc%8c%e8%83%8c%e5%90%8e%e7%9a%84%e9%9a%9c%e7%a2%8d%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=36920","title":{"rendered":"\u690d\u7269\u57fa\u98df\u54c1\u589e\u957f\u653e\u7f13\uff0c\u80cc\u540e\u7684\u969c\u788d\u6709\u54ea\u4e9b\uff1f"},"content":{"rendered":"
\n
<\/section>\n

Innova Market Insights\u5bf92023\u5e74\u7684\u690d\u7269\u6027\u8d8b\u52bf\u8c03\u67e5\u8003\u8651\u4e86\u6765\u81ea\u5df4\u897f\u3001\u52a0\u62ff\u5927\u3001\u4e2d\u56fd\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u5370\u5ea6\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u58a8\u897f\u54e5\u3001\u897f\u73ed\u7259\u3001\u82f1\u56fd\u548c\u7f8e\u56fd\u7684\u6d88\u8d39\u8005\u7684\u5e73\u5747\u89c2\u70b9\u3002<\/span><\/p>\n

\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u6d88\u8d39\u8005\u88ab\u690d\u7269\u6027\u66ff\u4ee3\u98df\u54c1\u6240\u5438\u5f15\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u4e9b\u98df\u54c1\u66f4\u5065\u5eb7\uff0c\u5bf9\u5730\u7403\u66f4\u6709\u76ca\uff0c\u5e76\u6709\u52a9\u4e8e\u4ed6\u4eec\u7684\u996e\u98df\u591a\u6837\u5316\u3002<\/span><\/p>\n

<\/p>\n

\u6d88\u8d39\u8005\u5c06\u5730\u7403\u7684\u5065\u5eb7\u5217\u4e3a\u63a5\u53d7\u690d\u7269\u6027\u98df\u54c1\u7684\u7b2c\u4e8c\u5927\u91cd\u8981\u539f\u56e0\uff0c\u57282022\u5e74\u5df2\u7ecf\u8d85\u8fc7\u4e86\u996e\u98df\u591a\u6837\u6027\uff0c\u5e76\u5de9\u56fa\u4e86\u5176\u4f5c\u4e3a\u6d88\u8d39\u8005\u5065\u5eb7\u4e4b\u540e\u6700\u91cd\u8981\u7684\u539f\u56e0\u7684\u5730\u4f4d\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u5728\u8270\u96be\u7684\u5b8f\u89c2\u7ecf\u6d4e\u73af\u5883\u4e0b\uff0c\u8089\u7c7b\u66ff\u4ee3\u54c1\u7684\u5168\u7403\u5e02\u573a\u4ef7\u503c\u548c\u6570\u91cf\u9884\u6d4b\u589e\u957f\u663e\u793a\u51fa\u4e00\u4e9b\u653e\u7f13\u7684\u8ff9\u8c61\uff0c\u9884\u8ba12023\u5e74\u7684\u589e\u957f\u5c06\u8fbe\u52307%\uff0c\u800c2018\u5e74\u7684\u589e\u957f\u4e3a14%\u3002<\/span><\/p>\n

NPD<\/strong><\/span><\/p>\n

\u867d\u7136\u589e\u901f\u653e\u7f13\uff0c\u4f46\u8fd9\u4e2a\u7ec6\u5206\u5e02\u573a\u4ecd\u5728\u589e\u957f\uff0c\u6ca1\u6709\u4e00\u5bb6\u516c\u53f8\u613f\u610f\u9519\u8fc7\u589e\u52a0\u9500\u91cf\u3001\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u7684\u673a\u4f1a\u3002<\/span><\/p>\n

\u6c49\u5821\u738b\u8fd1\u671f\u63a8\u51faBakon King\u7cfb\u5217\uff0c\u4f7f\u7528\u7684\u662f\u7d20\u98df\u5976\u916a\u548c\u57f9\u6839\u3002\u6c49\u5821\u738b\u82f1\u56fd\u9996\u5e2d\u8425\u9500\u5b98Katie Evans\u8bf4:\u201c\u6211\u4eec\u690d\u7269\u6027\u4ea7\u54c1\u7684\u6269\u5c55\u53cd\u6620\u4e86\u6211\u4eec\u4e00\u76f4\u81f4\u529b\u4e8e\u63d0\u4f9b\u591a\u6837\u5316\u548c\u521b\u65b0\u7684\u4ea7\u54c1\u7cfb\u5217\uff0c\u540c\u65f6\u76ee\u6807\u662f\u52302030\u5e74\u8fbe\u523050%\u7684\u65e0\u52a8\u7269\u8089\u83dc\u5355\u3002\u201d<\/span><\/p>\n

<\/p>\n

\u9ea6\u5f53\u52b3\u82f1\u56fd\u548c\u7231\u5c14\u5170\u516c\u53f8\u5c06\u4ece2023\u5e741\u67084\u65e5\u8d77\uff0c\u5728\u82f1\u56fd\u548c\u7231\u5c14\u5170\u7684\u6240\u6709\u9910\u5385\u63a8\u51fa\u7ecf\u8fc7\u7d20\u98df\u8ba4\u8bc1\u7684Double McPlant\u3002McPlant\u82b1\u4e86\u4e09\u5e74\u591a\u7684\u65f6\u95f4\u6765\u5f00\u53d1\uff0c\u5176\u7279\u70b9\u662f\u4e0eBeyond Meat\u00ae\u5171\u540c\u521b\u9020\u7684\u8089\u997c\u3002<\/span><\/p>\n

Beyond Meat\u4e5f\u5c06\u51fa\u73b0\u5728\u661f\u5df4\u514b\u7684\u7d20\u98df\u65e9\u9910\u4e09\u660e\u6cbb\u4e2d\u3002\u4eca\u5e741\u6708\uff0c\u661f\u5df4\u514b\u8fd8\u5728\u83dc\u5355\u4e0a\u63d0\u4f9b\u7d20\u98df\u70d8\u7119\u98df\u54c1\u3001\u4e09\u660e\u6cbb\u3001\u5de7\u514b\u529b\u548c\u96f6\u98df\u3002<\/span><\/p>\n

\u690d\u7269\u6027\u98df\u54c1\u7684\u969c\u788d<\/strong><\/span><\/p>\n

Innova Market Insights\u8fd8\u5bf9\u201c\u4e3a\u4ec0\u4e48\u4e0d\u8003\u8651\u8d2d\u4e70\u690d\u7269\u6027\u66ff\u4ee3\u54c1\u201d\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u8c03\u67e5\u663e\u793a\uff0c\u6d88\u8d39\u8005\u9996\u5148\u8003\u8651\u7684\u662f\u5473\u9053\u548c\u8d28\u5730\uff0c\u5176\u6b21\u662f\u4ef7\u683c\/\u7269\u8d85\u6240\u503c\uff0c\u4ee5\u53ca\u5bf9\u4ea7\u54c1\u8fc7\u5ea6\u52a0\u5de5\u548c\u542b\u6709\u8fc7\u591a\u4eba\u5de5\u6210\u5206\u7684\u62c5\u5fe7\u3002<\/span><\/p>\n

\u6b64\u5916\uff0c\u636e\u5e02\u573a\u7814\u7a76\u4eba\u5458\u79f0\uff0c\u6d88\u8d39\u8005\u8ba4\u4e3a\u690d\u7269\u4ea7\u54c1\u5f00\u53d1\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u5e94\u8be5\u662f\u5065\u5eb7(41%)\uff0c\u5176\u6b21\u662f\u53ef\u627f\u53d7\u6027(30%)\u548c\u5929\u7136\u6027(28%)\u3002<\/span><\/p>\n

Innova Market Insights\u8fd8\u8868\u793a\uff0c\u6d88\u8d39\u8005\u671f\u5f85\u65b0\u6280\u672f\u63d0\u9ad8\u53e3\u5473\u3001\u8425\u517b\u4ef7\u503c\u3001\u6d88\u5316\u7387\u3001\u964d\u4f4e\u73af\u5883\u5f71\u54cd\uff0c\u4ee5\u53ca\u6a21\u4eff\u666e\u901a\u8089\u7c7b\u8d28\u5730\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n

Innova Market Insights\u5728\u4e00\u4efd\u62a5\u544a\u4e2d\u8868\u793a\uff1a\u201c\u6bcf\u6709\u4e00\u4e2a\u6d88\u8d39\u8005\u8ba4\u4e3a\u690d\u7269\u6027\u66ff\u4ee3\u54c1\u5473\u9053\u66f4\u597d\uff0c\u5c31\u6709\u7565\u591a\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u5b83\u4eec\u5473\u9053\u66f4\u5dee\u3002\u201dInnova \u5e02\u573a\u7814\u7a76\u4eba\u5458\u5728\u51762023\u5e74\u7684\u8d8b\u52bf\u300a\u690d\u7269\u57fa\uff1a\u81ea\u6210\u4e00\u6d3e\u300b\u4e2d\u8868\u793a\uff0c\u4f01\u4e1a\u5fc5\u987b\u89e3\u51b3\u8fd9\u4e9b\u969c\u788d\uff0c\u5e76\u91cd\u65b0\u5173\u6ce8\u6d88\u8d39\u8005\u5bf9\u9ad8\u8d28\u91cf\u548c\u7f8e\u5473\u4ea7\u54c1\u7684\u9700\u6c42\uff0c\u53ef\u4ee5\u8003\u8651\u5e94\u7528\u672a\u7ecf\u5145\u5206\u5f00\u53d1\u5229\u7528\u7684\u98df\u54c1\u539f\u6599\uff0c\u5e76\u8fd0\u7528\u524d\u6cbf\u7684\u6280\u672f\u6765\u8fdb\u884c\u521b\u65b0\uff0c\u521b\u9020\u51fa\u4e0d\u540c\u98ce\u5473\u3001\u4e0d\u540c\u5f62\u5f0f\u7684\u690d\u7269\u57fa\u4ea7\u54c1\uff0c\u7528\u4e8e\u5c45\u5bb6\u3001\u5916\u51fa\u7b49\u4e0d\u540c\u573a\u666f\u3002<\/span><\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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