{"id":37827,"date":"2023-02-06T21:50:34","date_gmt":"2023-02-06T21:50:34","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=108626"},"modified":"2023-02-06T21:50:34","modified_gmt":"2023-02-06T21:50:34","slug":"%e3%80%8a2023%e5%85%a8%e7%90%83%e6%8c%91%e6%88%98%e8%80%85%e5%93%81%e7%89%8c%e6%a6%9c%e3%80%8b%e5%8f%91%e5%b8%83%ef%bc%8c%e5%85%83%e6%b0%94%e6%a3%ae%e6%9e%97%e4%b8%8a%e6%a6%9c","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=37827","title":{"rendered":"\u300a2023\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u300b\u53d1\u5e03\uff0c\u5143\u6c14\u68ee\u6797\u4e0a\u699c"},"content":{"rendered":"

\u8fd1\u65e5\uff0c\u54c1\u724c\u6218\u7565\u54a8\u8be2\u516c\u53f8eatbigfish\u53d1\u5e03\u300a2023\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u300b\uff0c\u4e2d\u56fd\u996e\u6599\u54c1\u724c\u5143\u6c14\u68ee\u6797\u8d6b\u7136\u5728\u5217\u3002\u5143\u6c14\u68ee\u6797\u4e5f\u662f2023\u5e74\u552f\u4e00\u4e0a\u699c\u7684\u4e2d\u56fd\u6311\u6218\u8005\u54c1\u724c\u3002<\/p>\n

eatbigfish\u5c06\u5143\u6c14\u68ee\u6797\u7684\u4e0a\u699c\u539f\u56e0\u6982\u8ff0\u4e3a\uff1aCHI FOREST - for applying a tech philosophy to soft drinks.<\/p>\n

\u300c\u5143\u6c14\u68ee\u6797\u2014\u2014\u5c06\u79d1\u6280\u54f2\u5b66\u5e94\u7528\u4e8e\u8f6f\u996e\u6599\u3002\u300d<\/p>\n

eatbigfish\u521b\u7acb\u4e8e1999\u5e74\uff0c\u521b\u59cb\u4eba\u662f\u5168\u7403\u77e5\u540d\u7684\u7545\u9500\u4e66\u300a\u5403\u5927\u9c7c\uff1a\u50cf\u7b2c\u4e00\u540d\u4e00\u6837\u601d\u8003\uff0c\u6311\u6218\u8005\u54c1\u724c\u516b\u5927\u5236\u80dc\u6cd5\u5219\u300b\uff08\u4e0b\u6587\u7b80\u79f0\u201c\u300a\u5403\u5927\u9c7c\u300b\u201d\uff09\u4f5c\u8005\u3001\u201c\u6311\u6218\u8005\u54c1\u724c\u201d\u9996\u5021\u8005\u4e9a\u5f53\u00b7\u6469\u6839\uff0c\u4e13\u95e8\u4ece\u4e8b\u6311\u6218\u8005\u884c\u4e3a\u4e0e\u6218\u7565\u7814\u7a76\uff0c\u5728\u8fd9\u4e00\u9886\u57df\u957f\u671f\u5c45\u4e8e\u9886\u5148\u5730\u4f4d\u3002\u6b63\u5982\u5176\u540d\uff0ceatbigfish\u81f4\u529b\u4e8e\u5e2e\u52a9\u54c1\u724c\u6311\u6218\u65e2\u6709\u89c4\u5219\uff0c\u201c\u5403\u6389\u5927\u9c7c\u201d\u3002<\/p>\n

<\/p>\n

\u300a\u5403\u5927\u9c7c\uff1a\u50cf\u7b2c\u4e00\u540d\u4e00\u6837\u601d\u8003\uff0c\u6311\u6218\u8005\u54c1\u724c\u516b\u5927\u5236\u80dc\u6cd5\u5219\u300b \u56fe\u7247\u6765\u6e90\uff1a\u4e9a\u9a6c\u900a<\/span><\/p>\n

\u5728\u300a\u5403\u5927\u9c7c\u300b\u4e00\u4e66\u4e2d\uff0c\u4e9a\u5f53\u00b7\u6469\u6839\u63a8\u51fa\u4e86\u5224\u5b9a\u201c\u6311\u6218\u8005\u54c1\u724c\u201d\u7684\u4e09\u9879\u6807\u51c6\uff1a<\/p>\n

\u7b2c\u4e00\uff0c\u4ece\u5e02\u573a\u5730\u4f4d\u4e0a\uff0c\u6311\u6218\u8005\u7edd\u4e0d\u53ef\u80fd\u662f\u5e02\u573a\u6392\u540d\u7b2c\u4e00\u7684\u54c1\u724c\uff0c\u4e5f\u4e0d\u5e94\u5f53\u5c5e\u4e8e\u5229\u57fa\u5e02\u573a\uff08niche market\uff0c\u5373\u9ad8\u5ea6\u4e13\u95e8\u5316\u7684\u9700\u6c42\u5e02\u573a\uff09\u3002<\/p>\n

\u7b2c\u4e8c\uff0c\u5177\u5907\u201c\u6311\u6218\u8005\u7684\u5fc3\u6001\u201d\uff0c\u5373\u8ba4\u4e3a\u81ea\u5df1\u6392\u540d\u4e0d\u662f\u7b2c\u4e00\u4ec5\u5c5e\u5076\u7136\u3002\u6311\u6218\u8005\u54c1\u724c\u7684\u5fc3\u6001\u6709\u4e24\u5927\u7279\u8272\uff1a1\u3001\u62e5\u6709\u8d85\u8fc7\u5b83\u4eec\u4f20\u7edf\u5e02\u573a\u8425\u9500\u8d44\u6e90\u7684\u54c1\u724c\u96c4\u5fc3\uff1b2\u3001\u51c6\u5907\u597d\u63a5\u53d7\u54c1\u724c\u96c4\u5fc3\u4e0e\u5e02\u573a\u8d44\u6e90\u843d\u5dee\u5e26\u6765\u7684\u8425\u9500\u540e\u679c\u3002<\/p>\n

\u7b2c\u4e09\uff0c\u8bc4\u4ef7\u6311\u6218\u8005\u7684\u6700\u7ec8\u6807\u51c6\uff0c\u5c31\u662f\u5b83\u5fc5\u987b\u6210\u529f\u3002\u6240\u6709\u6311\u6218\u8005\u54c1\u724c\u90fd\u5e94\u5728\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u4e2d\u83b7\u5f97\u663e\u8457\u800c\u6301\u7eed\u7684\u53d1\u5c55\uff0c\u5728\u54c1\u724c\u7ecf\u5386\u4e2d\u5b58\u5728\u4e00\u6bb5\u503c\u5f97\u5b66\u4e60\u7684\u5feb\u901f\u53d1\u5c55\u671f\u3002<\/p>\n

\u81ea2013\u5e74\u8d77\uff0ceatbigfish\u5df2\u7ecf\u8fde\u7eed10\u5e74\u53d1\u5e03\u300a\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u300b\uff0c\u6bcf\u5e74\u4ece\u5168\u7403\u8303\u56f4\u5185\u8bc4\u9009\u51fa\u8be5\u5e74\u5ea6\u503c\u5f97\u5173\u6ce8\u768420\u4e2a\u6311\u6218\u8005\u54c1\u724c\u3002\u5728\u5176\u8fd1\u51e0\u5e74\u516c\u5e03\u7684\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u4e2d\uff0c\u4e0d\u4e4f\u4e00\u4e9b\u4e2d\u56fd\u8bfb\u8005\u4e5f\u8033\u719f\u80fd\u8be6\u7684\u54c1\u724c\uff0c\u5982Shake Shack\u3001OATLY\u3001\u76d2\u9a6c\u3001\u62fc\u591a\u591a\u3001MANNER\u5496\u5561\u5c31\u5206\u522b\u51fa\u73b0\u57282015\u30012017\u30012019\u30012021\u548c2022\u7684\u6311\u6218\u8005\u54c1\u724c\u699c\u4e0a\u3002<\/p>\n

01<\/h4>\n

\u6311\u6218\u8005\u5143\u6c14\u68ee\u6797\uff1a<\/h4>\n

\u7206\u53d1\u5f0f\u589e\u957f\u3001\u4ea7\u54c1\u4e3a\u738b\u3001\u4e89\u8bae\u4e2d\u8fce\u6218\u5de8\u5934<\/h4>\n

\u4f5c\u4e3a\u4e2d\u56fd\u76ee\u524d\u53d1\u5c55\u6700\u5feb\u7684\u996e\u6599\u54c1\u724c\u4e4b\u4e00\uff0c\u5143\u6c14\u68ee\u6797\u662f\u7ee7MANNER\u5496\u5561\u4ee5\u6765\uff0c\u7b2c\u4e8c\u4e2a\u767b\u4e0a\u6311\u6218\u8005\u54c1\u724c\u699c\u7684\u4e2d\u56fd\u98df\u54c1\u996e\u6599\u54c1\u724c\u3002\u5bf9\u4e8e\u6b64\u6b21\u5143\u6c14\u68ee\u6797\u5165\u9009\u300a\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u300b\uff0ceatbigfish\u5728\u62a5\u544a\u4e2d\u7ed9\u51fa\u4e86\u4ee5\u4e0b\u51e0\u65b9\u9762\u539f\u56e0\u3002<\/p>\n

\uff081\uff09\u7206\u53d1\u5f0f\u589e\u957f<\/p>\n

\u4f5c\u4e3a\u4e00\u5bb6\u6210\u7acb\u4e0d\u523010\u5e74\u7684\u5e74\u8f7b\u4f01\u4e1a\uff0c\u5143\u6c14\u68ee\u6797\u4e00\u76f4\u4fdd\u6301\u7740\u9ad8\u901f\u589e\u957f\u3002\u57282022\u5e748\u6708\u80e1\u6da6\u53d1\u5e03\u7684\u5168\u7403\u72ec\u89d2\u517d\u699c\u4e2d\uff0c\u5143\u6c14\u68ee\u6797\u7684\u4f30\u503c\u5df2\u9ad8\u8fbe1000\u4ebf\u5143\u3002\u636e\u6700\u65b0\u7684\u5a92\u4f53\u62a5\u9053\uff0c2022\u5e74\u5143\u6c14\u68ee\u6797\u7684\u8425\u6536\u7ea6\u4e3a80\u4ebf-90\u4ebf\u5143\uff0c\u5728\u4f4e\u8ff7\u7684\u5e02\u573a\u73af\u5883\u5f71\u54cd\u4e0b\uff0c\u4ecd\u540c\u6bd4\u589e\u957f10%-23%\u3002[1]<\/p>\n

<\/p>\n

CHI FOREST\u6d77\u5916\u5b98\u7f51\u754c\u9762 \u56fe\u7247\u6765\u6e90\uff1aCHI FOREST\u5b98\u7f51<\/span><\/p>\n

\u5143\u6c14\u68ee\u6797\u5728\u6d77\u5916\u5e02\u573a\u7684\u8868\u73b0\u4e5f\u53ef\u5708\u53ef\u70b9\u3002\u5728\u8fd1\u671f\u53d1\u5e03\u7684\u5185\u90e8\u4fe1\u4e2d\uff0c\u521b\u59cb\u4eba\u5510\u5f6c\u68ee\u63d0\u5230\uff0c\u5143\u6c14\u68ee\u6797\u8fde\u7eed\u4e24\u5e74\u5728\u201c\u9ed1\u4e94\u201d\u671f\u95f4\u8fdb\u5165\u7f8e\u56fd\u4e9a\u9a6c\u900a\u6c14\u6ce1\u6c34\u7545\u9500\u699c\u5355TOP10\uff1b\u76ee\u524d\u5df2\u8fdb\u5165\u6b27\u7f8e\u3001\u4e1c\u5357\u4e9a\u3001\u5927\u6d0b\u6d32\u7b49\u8d8540\u4e2a\u56fd\u5bb6\u53ca\u5730\u533a\uff0c\u5e76\u6210\u4e3a\u5c11\u6570\u6210\u529f\u5165\u9a7b\u6fb3\u5927\u5229\u4e9a\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u9a6c\u6765\u897f\u4e9a\u7b49\u56fd\u5bb6\u4e3b\u6d41\u6e20\u9053\u7684\u4e2d\u56fd\u54c1\u724c\u3002[2]<\/p>\n

\u201c\u8003\u8651\u5230\u5143\u6c14\u68ee\u6797\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u521b\u65b0\u901f\u5ea6\uff0c\u5b83\u672a\u6765\u5728\u6d77\u5916\u5e02\u573a\u5b8c\u5168\u6709\u53ef\u80fd\u6210\u4e3a\u4e00\u4e2a\u5f71\u54cd\u529b\u5341\u8db3\u7684\u6311\u6218\u8005\u54c1\u724c\uff0c\u201deatbigfish\u5728\u62a5\u544a\u4e2d\u5199\u9053\u3002\u65e0\u8bba\u662f\u56fd\u5185\u8fd8\u662f\u6d77\u5916\uff0c\u5982\u6b64\u5feb\u901f\u4e14\u7206\u53d1\u5f0f\u7684\u589e\u957f\u90fd\u8ba9\u5143\u6c14\u68ee\u6797\u6210\u4e3a\u4ee4\u4eba\u96be\u4ee5\u5ffd\u89c6\u7684\u65b0\u661f\u3002<\/p>\n

\uff082\uff09\u201c\u4e0d\u59a5\u534f\u201d\u7684\u4ea7\u54c1<\/p>\n

2016\u5e74\uff0c\u5143\u6c14\u68ee\u6797\u63a8\u51fa\u7b2c\u4e00\u6b3e\u4ea7\u54c1\u201c\u71c3\u8336\u201d\u3002\u7136\u800c2018\u5e74\u4e0a\u7ebf\u7684\u82cf\u6253\u6c14\u6ce1\u6c34\u7cfb\u5217\uff0c\u624d\u662f\u5143\u6c14\u68ee\u6797\u5927\u83b7\u6210\u529f\u7684\u5173\u952e\u3002\u201c0\u7cd6\u30010\u8102\u80aa\u30010\u5361\u8def\u91cc\u201d\u7684\u5356\u70b9\uff0c\u51fb\u4e2d\u4e86\u5927\u91cf\u5173\u6ce8\u6210\u5206\u4e0e\u5065\u5eb7\u7684\u6d88\u8d39\u8005\u3002<\/p>\n

<\/p>\n

\u4e3a\u751f\u4ea7\u51fa\u7406\u60f3\u7684\u4ea7\u54c1\uff0c\u5143\u6c14\u68ee\u6797\u6295\u5165\u4e86\u5de8\u989d\u6210\u672c\u5e76\u8fdb\u884c\u4e0d\u65ad\u5730\u8fed\u4ee3\u4f18\u5316\u3002\u6bd4\u5982\uff0c\u4f7f\u7528\u751c\u5473\u5242\u201c\u8d64\u85d3\u7cd6\u9187\u201d\uff0c\u5176\u4ef7\u683c\u4e3a\u4f20\u7edf\u751c\u5473\u5242\u201c\u963f\u65af\u5df4\u751c\u201d\u768430\u523040\u500d\uff1b\u5f15\u8fdb\u65e0\u83cc\u78b3\u9178\u751f\u4ea7\u7ebf\uff0c\u5168\u7ebf\u6c14\u6ce1\u6c34\u4ea7\u54c1\u4e0d\u518d\u6dfb\u52a0\u82ef\u7532\u9178\u94a0\u7b49\u5316\u5b66\u9632\u8150\u5242\u2026\u2026\u800c\u5143\u6c14\u68ee\u6797\u7684\u8fd9\u4e00\u4ea7\u54c1\u5f00\u53d1\u601d\u7ef4\u6e90\u81ea\u4e92\u8054\u7f51\u884c\u4e1a\u3002\u5927\u91cf\u501f\u9274\u4e92\u8054\u7f51\u4f01\u4e1a\u7684\u201c\u6d4b\u8bd5\u548c\u5b66\u4e60\uff08Test & Learn\uff09\u201d\u6a21\u5f0f\uff0c\u5feb\u901f\u521b\u65b0\u4ea7\u54c1\u3002\u76ee\u524d\uff0c\u9664\u6c14\u6ce1\u53e3\u5473\u63a8\u65b0\u4e4b\u5916\uff0c\u65d7\u4e0b\u4ea7\u54c1\u4e5f\u5df2\u6269\u5c55\u5230\u4e73\u8336\u3001\u679c\u852c\u690d\u7269\u996e\u3001\u5496\u5561\u3001\u77ff\u6cc9\u6c34\u7b49\u7c7b\u522b\u3002<\/p>\n

\uff083\uff09\u8fce\u6218\u5de8\u5934\u7684\u201c\u72ec\u89d2\u517d\u201d<\/p>\n

\u5143\u6c14\u68ee\u6797\u4f5c\u4e3a\u6311\u6218\u8005\uff0c\u6beb\u4e0d\u56de\u907f\u4e0e\u884c\u4e1a\u5de8\u5934\u7684\u76f4\u63a5\u7ade\u4e89\uff0ceatbigfish\u8ba4\u4e3a\uff0c\u5143\u6c14\u68ee\u6797\u5177\u5907\u6311\u6218\u8005\u54c1\u724c\u7684\u7279\u8d28\u4e4b\u4e00\u2014\u2014\u201c\u667a\u6167\u7684\u5929\u771f\uff08intelligent naivety\uff09\u201d\uff0c\u4e0d\u53d7\u4f20\u7edf\u996e\u6599\u884c\u4e1a\u7684\u601d\u7ef4\u675f\u7f1a\u3002\u8fd0\u7528\u4e92\u8054\u7f51\u601d\u7ef4\u6311\u6218\u996e\u6599\u884c\u4e1a\u7684\u201c\u6e38\u620f\u89c4\u5219\u201d\uff0c\u6b63\u662f\u5176\u5f3a\u529b\u501f\u52bf\u5d1b\u8d77\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n

\u6b64\u5916\uff0c\u5143\u6c14\u68ee\u6797\u76f4\u9762\u5de8\u5934\u7684\u7b56\u7565\uff0c\u4e5f\u88ab\u89c6\u4e3a\u5176\u53d1\u5c55\u7684\u5173\u952e\u3002\u201c\u6210\u4e3a\u4e2d\u56fd\u7684\u53ef\u53e3\u53ef\u4e50\u201d\uff0c\u5143\u6c14\u68ee\u6797\u76f4\u63a5\u558a\u51fa\u4e86\u8fd9\u6837\u7684\u53e3\u53f7\u3002\u591a\u5e74\u6765\uff0c\u884c\u4e1a\u4e2d\u7684\u4e24\u5927\u5de8\u5934\u53ef\u53e3\u53ef\u4e50\u548c\u767e\u4e8b\u53ef\u4e50\u5df2\u7ecf\u51fb\u9000\u4e86\u8bb8\u591a\u201c\u53ef\u4e50\u6311\u6218\u8005\u201d\uff0c\u800c\u5bf9\u8fd9\u4f4d\u5df2\u53d6\u5f97\u4e00\u5b9a\u6210\u7ee9\u7684\u65b0\u6311\u6218\u8005\uff0c\u4eba\u4eec\u5fc5\u7136\u5145\u6ee1\u4e86\u597d\u5947\u3002<\/p>\n

\u5143\u6c14\u68ee\u6797\u5728\u4ea7\u54c1\u4e0a\u7684\u4e0b\u4e00\u6b65\u68cb\uff0c\u4e5f\u8fdb\u4e00\u6b65\u6df1\u5316\u4e86\u8fd9\u79cd\u7b56\u7565\u30022022\u5e74\u590f\u5929\uff0c\u5143\u6c14\u68ee\u6797\u5ba3\u5e03\u63a8\u51fa\u53ef\u4e50\u5473\u82cf\u6253\u6c14\u6ce1\u6c34\u3002\u5b98\u65b9\u4ecb\u7ecd\uff0c\u8fd9\u4e00\u4ea7\u54c1\u4ece\u7814\u53d1\u5230\u63a8\u51fa\u8017\u65f6\u4e09\u5e74\uff0c\u53bb\u6389\u4e86\u4f20\u7edf\u53ef\u4e50\u914d\u65b9\u4e2d\u7684\u78f7\u9178\uff1b\u4ee5\u5df4\u62c9\u572d\u8336\u63d0\u53d6\u7269\u4ee3\u66ff\u4eba\u5de5\u5496\u5561\u56e0\uff1b\u4ee5\u5929\u7136\u7684\u67e0\u6aac\u9178\u4ee3\u66ff\u67e0\u6aac\u9178\u94a0\u2026\u2026\u4e00\u7cfb\u5217\u914d\u65b9\u7684\u5347\u7ea7\u76f4\u6307\u7ade\u4e89\u5bf9\u624b\u7684\u75db\u70b9\u3002<\/p>\n

<\/p>\n

\u699c\u5355\u53d1\u5e03\u540e\uff0ceatbigfish\u6311\u6218\u8005\u54c1\u724c\u62a5\u544a\u4e3b\u7f16Jude Bliss\u5c31\u5143\u6c14\u68ee\u6797\u7684\u5165\u9009\u5bf9FBIF\u8868\u793a\uff1a<\/p>\n

2023\u5e74\uff0c\u5143\u6c14\u68ee\u6797\u6beb\u65e0\u7591\u95ee\u4f1a\u662f\u4e00\u4e2a\u72ec\u7279\u7684\u201c\u6311\u6218\u8005\u201d\u3002\u54c1\u724c\u51ed\u501f\u5176\u72ec\u7279\u7684\u4e1c\u65b9\u6587\u5316\u5185\u6db5\u53ca\u5bf9\u5e74\u8f7b\u6d88\u8d39\u8005\u9700\u6c42\u7684\u6d1e\u5bdf\uff0c\u5728\u4e00\u4f17\u897f\u65b9\u54c1\u724c\u4e2d\u72ec\u6811\u4e00\u5e1c\u3002\u521b\u59cb\u4eba\u5510\u5f6c\u68ee\u548c\u4ed6\u7684\u7ba1\u7406\u56e2\u961f\u5c06\u201c\u79d1\u6280\u54f2\u5b66\uff08tech-philosophy\uff09\u201d\u5f15\u5165\u996e\u6599\u884c\u4e1a\uff0c\u4e0e\u7ade\u4e89\u5bf9\u624b\u4eec\u622a\u7136\u4e0d\u540c\u7684\u5e02\u573a\u7b56\u7565\u548c\u89c6\u89d2\uff0c\u5e26\u7ed9\u6211\u4eec\u4e00\u4e2a\u5f3a\u52b2\u3001\u6709\u521b\u65b0\u6027\u3001\u5dee\u5f02\u5316\u7684\u54c1\u724c\u3002<\/p>\n

\u5728\u4e0d\u786e\u5b9a\u4e2d\u5bfb\u627e\u673a\u4f1a\uff0c\u4ece\u4ea7\u54c1\u5230\u7b56\u7565\uff0c\u6253\u7834\u5e38\u89c4\u3001\u4e3b\u52a8\u5730\u53bb\u5851\u9020\u672a\u6765\u7684\u8d8b\u52bf\uff0c\u8ba9\u5143\u6c14\u68ee\u6797\u6210\u4e3a\u4e86\u4e00\u4e2a\u503c\u5f97\u5173\u6ce8\u7684\u201c\u6311\u6218\u8005\u54c1\u724c\u201d\u3002<\/p>\n

02\u6d1e\u5bdf2023\uff1a\u6311\u6218\u8005\u54c1\u724c\u63ed\u793a\u7684\u56db\u5927\u521b\u65b0\u673a\u9047<\/p>\n

\u5bf9\u6311\u6218\u8005\u54c1\u724c\u5173\u6ce8\u548c\u7814\u7a76\u7684\u76ee\u7684\uff0c\u5e76\u4e0d\u6b62\u6b65\u4e8e\u53d1\u73b0\u65b0\u5d1b\u8d77\u7684\u6311\u6218\u8005\u54c1\u724c\uff0c\u66f4\u5728\u4e8e\u901a\u8fc7\u5206\u6790\u8fd9\u4e9b\u54c1\u724c\uff0c\u4ee5\u53ca\u5b83\u4eec\u5e26\u6765\u7684\u98a0\u8986\u5f0f\u521b\u65b0\uff0c\u4e3a\u89e3\u51b3\u5f53\u4e0b\u53ca\u672a\u6765\u7684\u5546\u4e1a\u95ee\u9898\u63d0\u4f9b\u601d\u8003\u3002\u5c24\u5176\u662f\uff0c\u5728\u4e16\u754c\u9762\u4e34\u6781\u5927\u7684\u4e0d\u786e\u5b9a\u6027\u7684\u60c5\u51b5\u4e0b\uff0c\u4f01\u4e1a\u5e94\u5982\u4f55\u53ca\u65f6\u505a\u51fa\u5546\u4e1a\u8c03\u6574\uff0c\u4ee5\u9002\u5e94\u53d8\u5e7b\u83ab\u6d4b\u7684\u5546\u4e1a\u73af\u5883\uff1featbigfish\u8ba4\u4e3a\uff0c\u4ece\u6311\u6218\u8005\u54c1\u724c\u5e26\u6765\u7684\u98a0\u8986\u5f0f\u521b\u65b0\u4e2d\uff0c\u4e5f\u8bb8\u53ef\u4ee5\u4e3a\u601d\u8003\u8fd9\u4e00\u95ee\u9898\u63d0\u4f9b\u542f\u53d1\u3002<\/p>\n

\u4e0e\u4f20\u7edf\u54c1\u724c\u76f8\u6bd4\uff0c\u6311\u6218\u8005\u54c1\u724c\u5f80\u5f80\u66f4\u4e3a\u5927\u80c6\uff0c\u5f88\u591a\u65f6\u5019\u6b63\u662f\u4ece\u65b0\u7684\u4e0d\u786e\u5b9a\u6027\u4e2d\u53d1\u73b0\u673a\u9047\uff0c\u5e76\u4ee5\u6b64\u4e3a\u6839\u57fa\u5feb\u901f\u53d1\u5c55\u3002\u5b83\u4eec\u4e0d\u6b62\u6b65\u4e8e\u9002\u5e94\u5feb\u901f\u53d8\u5316\u7684\u73af\u5883\uff0c\u800c\u662f\u4e5f\u53c2\u4e0e\u5230\u672a\u6765\u4e16\u754c\u7684\u91cd\u5851\u4e4b\u4e2d\u30022023\u5e74\u4e0a\u699c\u7684\u6311\u6218\u8005\u54c1\u724c\u5206\u5e03\u4e8e\u4e0d\u540c\u7684\u5730\u7406\u5e02\u573a\uff0c\u6a2a\u8de8\u4f17\u591a\u54c1\u7c7b\uff0c\u4f46\u5b83\u4eec\u7684\u5171\u540c\u70b9\u5728\u4e8e\uff1a\u575a\u5b9a\u5730\u62d2\u7edd\u6240\u8c13\u7684\u201c\u6700\u4f73\u5b9e\u8df5\u201d\uff0c\u8ba4\u4e3a\u5728\u7d27\u8981\u5173\u5934\u6709\u5fc5\u8981\u5236\u5b9a\u65b0\u7684\u884c\u4e3a\u51c6\u5219\u3002<\/p>\n

\u901a\u8fc7\u5bf9\u8fd9\u4e9b\u6311\u6218\u8005\u54c1\u724c\u8fdb\u884c\u5206\u6790\uff0ceatbigfish\u63a2\u7d22\u51fa\u4e862023\u6311\u6218\u8005\u54c1\u724c\u63ed\u793a\u7684\u56db\u5927\u521b\u65b0\u673a\u9047\uff0c\u5206\u522b\u4e3a\uff1a\u6fc0\u8fdb\u7684\u5546\u4e1a\u6a21\u5f0f\u3001\u201c\u91d1\u8272\u5e74\u4ee3\u201d\u6000\u65e7\u7b56\u7565\u3001\u5174\u8d77\u7684\u201c\u6c11\u4e3b\u54c1\u724c\u201d\uff0c\u4ee5\u53ca\u98a0\u8986\u201c\u4e25\u8083\u8425\u9500\u201d\u3002<\/p>\n

\uff081\uff09\u6fc0\u8fdb\u7684\u5546\u4e1a\u6a21\u5f0f<\/p>\n

\u9762\u5bf9\u793e\u4f1a\u73af\u5883\u7684\u53d8\u5316\u5e26\u6765\u7684\u6311\u6218\uff0c\u8bb8\u591a\u6311\u6218\u8005\u54c1\u724c\u6b63\u5728\u5c1d\u8bd5\u4e0e\u4ee5\u5f80\u5b8c\u5168\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u4ee5\u6ee1\u8db3\u65b0\u7684\u6d88\u8d39\u8005\u8bc9\u6c42\u3002\u4e24\u79cd\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u503c\u5f97\u5173\u6ce8\u3002<\/p>\n

1\u3001\u201c\u53bb\u589e\u957f\u201d\u6a21\u5f0f\uff08Degrowth\uff09<\/p>\n

\u201c\u53bb\u589e\u957f\u6a21\u5f0f\u201d\u7684\u51fa\u73b0\uff0c\u8d77\u6e90\u4e8e\u4e16\u754c\u5bf9\u6c14\u5019\u53d8\u5316\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u65e5\u76ca\u589e\u5f3a\u7684\u5173\u6ce8\u3002\u76ee\u524d\uff0c\u5982\u4f55\u5728\u4fdd\u6301\u7ecf\u6d4e\u589e\u957f\u7684\u540c\u65f6\u51cf\u5c11\u78b3\u6392\u653e\uff0c\u6210\u4e3a\u4e86\u5404\u4e2a\u56fd\u5bb6\u63a2\u8ba8\u7684\u8bfe\u9898\u3002<\/p>\n

\u5176\u5b9e\uff0c\u65e9\u572820\u4e16\u7eaa70\u5e74\u4ee3\uff0c\u201c\u53bb\u589e\u957f\u201d\u8fd9\u79cd\u201c\u6fc0\u8fdb\u201d\u7684\u7ecf\u6d4e\u7406\u8bba\u5c31\u5df2\u7ecf\u51fa\u73b0\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u201c\u53bb\u589e\u957f\u201d\u610f\u5473\u7740\u7ecf\u6d4e\u4f53\u653e\u6162\u53d1\u5c55\u6b65\u4f10\uff0c\u4ee5\u51cf\u5c11\u4eba\u7c7b\u5bf9\u81ea\u7136\u8d44\u6e90\u7684\u6d88\u8017\u3002[3]\u4e0d\u8fc7\uff0c\u5728\u5f3a\u8c03\u589e\u957f\u548c\u523a\u6fc0\u6d88\u8d39\u7684\u5546\u4e1a\u4e16\u754c\uff0c\u5f88\u96be\u60f3\u8c61\u771f\u6b63\u5c06\u5176\u5e94\u7528\u5230\u5546\u4e1a\u6a21\u5f0f\u4e4b\u4e2d\u3002<\/p>\n

<\/p>\n

\u6237\u5916\u670d\u88c5\u54c1\u724cEarly Majority\u662f\u201c\u53bb\u589e\u957f\u201d\u6a21\u5f0f\u7684\u5c65\u884c\u8005\u3002Early Majority\u53ef\u8c13\u5c06\u201c\u5faa\u73af\u201d\u7406\u5ff5\u53d1\u6325\u5230\u6781\u81f4\uff1a\u7528\u4f1a\u5458\u5236\u5efa\u7acb\u8d77\u4e86\u7c89\u4e1d\u793e\u7fa4\uff0c\u5e76\u901a\u8fc7\u6709\u7ec8\u8eab\u4fdd\u969c\u7684\u4ea7\u54c1\u548c\u4e00\u6574\u5957\u56de\u6536\u548c\u8f6c\u552e\u8ba1\u5212\uff0c\u4e0e\u4f1a\u5458\u5efa\u7acb\u8d77\u957f\u671f\u5173\u7cfb\u3002<\/p>\n

\u5176\u4e2d\u4e00\u4e2a\u6709\u8da3\u7684\u7ec6\u8282\u662f\uff0cEarly Majority\u53d1\u73b0\u5728\u63d0\u5021\u6781\u7b80\u8bbe\u8ba1\u7684\u6237\u5916\u670d\u9970\u4e2d\uff0c\u5f88\u591a\u201c\u65b0\u6b3e\u201d\u53ea\u662f\u6539\u53d8\u4e86\u8863\u670d\u4e0a\u7684\u67d0\u4e2a\u88c5\u9970\u5fbd\u7ae0\u6216Logo\u3002\u57fa\u4e8e\u8fd9\u4e00\u70b9\uff0cEarly Majority\u901a\u8fc7\u7279\u522b\u7684\u78c1\u6027\u8bbe\u8ba1\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u66f4\u6362\u5fbd\u7ae0\u7684\u5f62\u5f0f\u6765\u6ee1\u8db3\u201c\u65b0\u6b3e\u201d\u7684\u9700\u6c42\u3002<\/p>\n

2\u3001\u201c\u53bb\u4e2d\u5fc3\u5316\u201d\u6a21\u5f0f\uff08Decentralization\uff09<\/p>\n

\u201c\u53bb\u4e2d\u5fc3\u5316\u201d\u6a21\u5f0f\u4ee3\u8868\u4e86\u4e00\u79cd\u6b63\u5728\u5174\u8d77\u7684\u601d\u6f6e\uff1a\u5c06\u66f4\u591a\u6743\u529b\u4ece\u5927\u578b\u96c6\u56e2\u8f6c\u79fb\u5230\u5c0f\u578b\u56e2\u4f53\u6216\u4e2a\u4eba\u624b\u4e2d\u3002<\/p>\n

\u82f1\u56fd\u7684Delli\u98df\u54c1\u8d2d\u4e70\u5e73\u53f0\u5c31\u5e94\u7528\u4e86\u8fd9\u79cd\u53bb\u4e2d\u5fc3\u5316\u6a21\u5f0f\uff0c\u5c06\u66f4\u591a\u7684\u6743\u529b\u548c\u5f71\u54cd\u529b\u8d4b\u4e88\u672c\u5730\u7684\u98df\u54c1\u4f01\u4e1a\u53ca\u624b\u5de5\u98df\u54c1\u5236\u4f5c\u8005\uff0c\u800c\u4e0d\u662f\u5927\u578b\u5546\u8d85\u3002Delli\u7684\u521b\u529e\u8005Simon Beckerman\u5728\u6b64\u524d\u521b\u7acb\u7684\u4e2a\u6027\u65f6\u5c1a\u8d2d\u7269\u5e73\u53f0Depop\u5927\u83b7\u6210\u529f\uff0c\u62e5\u6709\u8d85\u8fc73000\u4e07\u7528\u6237\uff0c\u5e76\u57282021\u5e74\u4ee516\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u88abEtsy\u6536\u8d2d\u3002Beckerman\u5e0c\u671b\u901a\u8fc7Delli\u5c06\u8fd9\u79cd\u6210\u529f\u590d\u523b\u5230\u98df\u54c1\u9886\u57df\u3002<\/p>\n

\u8fd1\u5e74\u6765\uff0c\u6d88\u8d39\u8005\u9010\u6e10\u4e60\u60ef\u4e86\u4ece\u81ea\u5df1\u7684\u90bb\u5c45\uff0c\u6216\u662f\u719f\u8bc6\u7684\u624b\u4f5c\u98df\u54c1\u4f5c\u574a\u8d2d\u4e70\u98df\u7269\u3002\u201c\u6211\u8ba4\u4e3a\uff0c\u901a\u8fc7\u628a\u8fd9\u90e8\u5206\u7fa4\u4f53\u7684\u884c\u4e3a\u2018\u5305\u88c5\u2019\u6210\u4e00\u79cd\u6a21\u5f0f\uff0c\u5c31\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u4eba\u6210\u4e3a\u7c7b\u4f3c\u7684\u624b\u4f5c\u98df\u54c1\u4f01\u4e1a\u5bb6\u3002\u201dBeckerman\u8868\u793a\u3002<\/p>\n

<\/p>\n

\u5bb6\u5ead\u624b\u5de5\u5236\u4f5c\u98df\u54c1 \u56fe\u7247\u6765\u6e90\uff1aCreative Review<\/p>\n

\u9664\u6b64\u4e4b\u5916\uff0cDelli\u8fd8\u91c7\u53d6\u4e86\u65f6\u5c1a\u8d2d\u7269\u5e73\u53f0\u5e38\u7528\u7684Drop\u6a21\u5f0f\u2014\u2014\u5373\u516c\u53f8\u5728\u6ca1\u6709\u4efb\u4f55\u9884\u5146\u7684\u60c5\u51b5\u4e0b\u53d1\u5e03\u65b0\u54c1\u6216\u9650\u91cf\u6b3e\u4ea7\u54c1\uff0c\u5e76\u901a\u8fc7\u5e94\u7528\u5c06\u8fd9\u4e00\u8baf\u606f\u5b9e\u65f6\u63a8\u9001\u7ed9\u7528\u6237\u3002\u7531\u4e8e\u9650\u91cf\u6b3e\u5f88\u5feb\u5c31\u4f1a\u552e\u7f44\uff0c\u7528\u6237\u5f80\u5f80\u9700\u8981\u7acb\u523b\u91c7\u53d6\u884c\u52a8\uff0c\u56e0\u6b64\u4e5f\u8ba9\u8d2d\u7269\u4f53\u9a8c\u5145\u6ee1\u4e86\u523a\u6fc0\u548c\u5174\u594b\u611f\u3002<\/p>\n

\u4ece2022\u5e74\u521d\u6210\u7acb\u4ee5\u6765\uff0cDelli\u5df2\u6709\u8d85\u8fc7200\u4f4d\u5546\u5bb6\u5165\u9a7b\uff0c\u5e76\u83b7\u5f97\u4e86\u6765\u81eaBalderton Capital\u7684\u7ea6720\u4e07\u7f8e\u5143\u878d\u8d44\u3002<\/p>\n

\u5546\u4e1a\u6a21\u5f0f\u7684\u201c\u65b0\u9648\u4ee3\u8c22\u201d\uff1a<\/p>\n

\u65b0\u5546\u4e1a\u6a21\u5f0f\u7684\u51fa\u73b0\uff0c\u5e38\u5e38\u4f1a\u5bf9\u4f20\u7edf\u5546\u4e1a\u6a21\u5f0f\u6784\u6210\u4e00\u5b9a\u6311\u6218\u3002\u5728\u8fd9\u79cd\u80cc\u666f\u4e0b\uff0c\u65e0\u8bba\u662f\u5927\u516c\u53f8\u8fd8\u662f\u5c0f\u516c\u53f8\uff0c\u4ee5\u600e\u6837\u7684\u5f62\u5f0f\u8fd0\u8f6c\uff0c\u53ef\u80fd\u90fd\u9700\u8981\u518d\u6b21\u56de\u987e\u652f\u6491\u73b0\u6709\u5546\u4e1a\u6a21\u5f0f\u7684\u4e00\u4e9b\u57fa\u7840\u5047\u8bbe\u3002\u5728\u672a\u6765\uff0c\u8fd9\u4e9b\u5047\u8bbe\u662f\u5426\u6709\u53ef\u80fd\u4e0d\u518d\u6709\u6548\uff1f\u5982\u679c\u8981\u91c7\u53d6\u4e00\u79cd\u6fc0\u8fdb\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5bf9\u4f60\u7684\u4f01\u4e1a\u6765\u8bf4\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n

\uff082\uff09\u201c\u91d1\u8272\u5e74\u4ee3\u201d\u6000\u65e7\u7b56\u7565<\/p>\n

\u5e76\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u70ed\u7231\u8fd9\u4e2a\u65f6\u4ee3\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u6709\u4eba\u66f4\u5411\u5f80\u90a3\u4e9b\u5df2\u7ecf\u6210\u4e3a\u8fc7\u53bb\u7684\u201c\u91d1\u8272\u5e74\u4ee3\u201d\u3002\u6709\u4e9b\u6311\u6218\u8005\u54c1\u724c\u5e94\u8fd0\u800c\u751f\uff0c\u5b83\u4eec\u8d28\u7591\u73b0\u4ee3\u751f\u6d3b\u7684\u590d\u6742\u548c\u4e25\u8083\uff0c\u62e5\u62a4\u8fc7\u53bb\u67d0\u4e2a\u5e74\u4ee3\u751f\u6d3b\u7684\u7f8e\u597d\uff0c\u5e76\u7528\u201c\u4f11\u95f2\u201d\u3001\u201c\u5feb\u4e50\u201d\u3001\u201c\u76f8\u5bf9\u548c\u5e73\u201d\u6765\u5f62\u5bb9\u5f53\u5e74\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n

\u8fd1\u5e74\u6765\uff0cCBD\u5408\u6cd5\u5316\u6d6a\u6f6e\u5e2d\u5377\u7f8e\u56fd\uff0c\u7f8e\u56fd\u5e02\u573a\u4e0a\u51fa\u73b0\u4e86\u5f88\u591a\u975e\u5e38\u540c\u8d28\u5316\u7684\u5927\u9ebb\u4ea7\u54c1\uff0c\u5f80\u5f80\u662f\u5f3a\u8c03\u4ea7\u54c1\u8d28\u91cf\u7684\u53ef\u9760\uff0c\u6216\u8005\u662f\u8bd5\u56fe\u6a21\u4eff\u50cf\u9152\u6216\u5496\u5561\u90a3\u6837\u7684\u9ad8\u7aef\u5316\u54c1\u724c\u3002\u800cDad Grass\u53e6\u8f9f\u8e4a\u5f84\uff0c\u5e0c\u671b\u7528\u4ea7\u54c1\u7684\u591a\u5c42\u4f53\u9a8c\u5e26\u7740\u4eba\u4eec\u56de\u523020\u4e16\u7eaa70\u5e74\u4ee3\u2014\u2014\u4ece\u4f4eTHC\u542b\u91cf\u7684\u7ecf\u5178\u9884\u5377\u70df\u4ea7\u54c1\u5f62\u5f0f\uff0c\u7c7b\u4f3c\u4e8e\u78c1\u5e26\u76d2\u7684\u5305\u88c5\uff0c\u5230\u4e0e\u4e54\u6cbb\u00b7\u54c8\u91cc\u68ee\u5e84\u56ed\u7684\u5408\u4f5c\uff0c\u5171\u540c\u6253\u9020\u4e86\u90a3\u4e2a\u5e74\u4ee3\u7684\u7ecf\u5178\u518d\u73b0\u3002<\/p>\n

<\/p>\n

Dad Grass \u56fe\u7247\u6765\u6e90\uff1aeatbigfish<\/p>\n

Vacation\u9632\u6652\u971c\u5219\u5e26\u9886\u4eba\u4eec\u8e0f\u4e0a\u6709\u8da3\u768480\u5e74\u4ee3\u4e4b\u65c5\u2014\u2014\u4e00\u4e2a\u7531\u55b7\u6c14\u6ed1\u96ea\u3001\u6c34\u4e0a\u6709\u6c27\u8fd0\u52a8\u548c\u90a3\u4e2a\u5e74\u4ee3\u5ea6\u5047\u4eba\u7269\u7ec4\u6210\u7684\u7c89\u5f69\u4e16\u754c\u3002Vacation\u4ece80\u5e74\u4ee3\u7684\u5e7f\u544a\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u4ee5\u8bd9\u8c10\u5e7d\u9ed8\u7684\u65b9\u5f0f\u5448\u73b0\u5f53\u5e74\u7684\u4f01\u4e1a\u6587\u5316\u3002<\/p>\n

\u867d\u7136\u770b\u4e0a\u53bb\u5c0f\u4f17\uff0cVacation\u7684\u589e\u957f\u52b2\u529b\u5341\u8db3\uff0c\u81ea\u4e0a\u7ebf\u4ee5\u6765\uff0c\u6708DTC\u4e1a\u7ee9\u7684YOY\u6da8\u5e45\u9ad8\u8fbe500%\u3002\u5c06\u5176\u4e0e\u5f88\u591aDTC\u54c1\u724c\u533a\u5206\u5f00\u6765\u7684\uff0c\u53ef\u80fd\u662f\u5728\u54c1\u724c\u6c1b\u56f4\u5efa\u8bbe\u4e4b\u4f59\uff0c\u8fd9\u5bb6\u516c\u53f8\u5bf9\u4ea7\u54c1\u7684\u9ad8\u8981\u6c42\u548c\u9ad8\u6295\u5165\u3002\u6bd4\u5982\uff0c\u4e0e\u4e16\u754c\u9876\u7ea7\u7684\u76ae\u80a4\u764c\u533b\u751fElizabeth Hale\u5408\u4f5c\uff0c\u7814\u53d1\u51fa\u62e5\u6709\u72ec\u7279\u597d\u95fb\u6c14\u5473\u4e14\u6dfb\u52a0\u9ad8\u54c1\u8d28\u4fdd\u6e7f\u5242\u7684\u9ad8\u7ea7\u9632\u6652\u971c\uff0c\u8ba9\u201c\u53ef\u80fd\u662f\u4e16\u754c\u4e0a\u6700\u597d\u95fb\u7684\u9632\u6652\u971c\u201d\u6210\u4e3a\u8fd9\u4e00\u54c1\u724c\u7684\u72ec\u7279\u5356\u70b9\u3002<\/p>\n

\u53ef\u8ffd\u5fc6\u7684\u65e7\u65e5\u65f6\u5149\uff1a<\/p>\n

\u4e0e\u4e50\u89c2\u5730\u671f\u5f85\u672a\u6765\u76f8\u5bf9\uff0c\u4ece\u8fc7\u53bb\u7684\u73cd\u8d35\u65f6\u5149\u4e2d\u6316\u6398\u5b9d\u85cf\uff0c\u4e5f\u662f\u4e00\u79cd\u6709\u8da3\u7684\u53ef\u80fd\u6027\u3002\u5982\u679c\u662f\u6210\u719f\u54c1\u724c\uff0c\u8981\u5982\u4f55\u7528\u4e0e\u65f6\u4ff1\u8fdb\u7684\u65b9\u5f0f\uff0c\u66f4\u597d\u5730\u5229\u7528\u54c1\u724c\u7684\u5386\u53f2\u4e0e\u8d44\u4ea7\uff1f\u6216\u8bb8\uff0c\u4e0e\u5f53\u4ee3\u4e16\u754c\u7684\u4fe1\u4ef0\u76f8\u6bd4\uff0c\u67d0\u4e2a\u5e74\u4ee3\u7684\u6f6e\u6d41\u7406\u5ff5\u4ecd\u7136\u5177\u5907\u4e00\u4e9b\u53ef\u4ee5\u6316\u6398\u7684\u4f18\u52bf\uff1f<\/p>\n

\uff083\uff09\u5174\u8d77\u7684\u201c\u6c11\u4e3b\u54c1\u724c\u201d<\/p>\n

\u201c\u4e3a\u5927\u4f17\u8c0b\u798f\u5229\u201d\uff0c\u8ba9\u66f4\u591a\u4eba\u4eab\u53d7\u5230\u4e4b\u524d\u53ef\u80fd\u662f\u201c\u7279\u6743\u201d\u7684\u5546\u54c1\u2014\u2014\u8fd9\u662f\u90e8\u5206\u6311\u6218\u8005\u201c\u6c11\u4e3b\u54c1\u724c\u201d\u7684\u7b56\u7565\u3002\u5b83\u4eec\u81f4\u529b\u4e8e\u6269\u5927\u53d7\u4f17\uff0c\u5e76\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u201c\u4e0e\u6d88\u8d39\u8005\u5e76\u80a9\u7ad9\u5728\u4e00\u8d77\u201d\u7684\u76df\u53cb\u3002<\/p>\n

\u8d77\u6e90\u4e8e\u5fb7\u56fd\u7684\u5965\u4e50\u9f50\uff08Aldi\uff09\u8d85\u5e02\u5c31\u662f\u8fd9\u6837\u4e00\u4e2a\u5178\u578b\u7684\u6c11\u4e3b\u54c1\u724c\uff1a\u4e3a\u6240\u6709\u4eba\u63d0\u4f9b\u9ad8\u8d28\u91cf\uff08\u5728\u53e3\u5473\u76f2\u6d4b\u4e2d\u80fd\u62ff\u5230\u9ad8\u5206\uff09\u4f46\u662f\u5ec9\u4ef7\u7684\u98df\u54c1\u3001\u996e\u6599\u3001\u65e5\u7528\u54c1\u7b49\u3002\u5965\u4e50\u9f50\u4e3e\u529e\u7684#aldialternatives\u6d3b\u52a8\u4e2d\uff0c\u5c06\u5ec9\u4ef7\u7684\u5965\u4e50\u9f50\u81ea\u6709\u5546\u54c1\u4e0e\u67d0\u4e9b\u66f4\u6602\u8d35\u7684\u201c\u5927\u54c1\u724c\u201d\u5546\u54c1\u8d64\u88f8\u88f8\u5730\u8fdb\u884c\u5bf9\u6bd4\uff0c\u7ed3\u679c\u6709\u6548\u8bc1\u5b9e\u4e86\u5965\u4e50\u9f50\u4ea7\u54c1\u7684\u201c\u5e73\u66ff\u201d\u5c5e\u6027\u3002<\/p>\n

Aldi\u8d85\u5e02\u00a0\u56fe\u7247\u6765\u6e90\uff1aeatbigfish<\/p>\n

\u4ee5\u6b64\u4e3a\u57fa\u70b9\uff0c\u5965\u4e50\u9f50\u4e0d\u4ec5\u5f00\u59cb\u8695\u98df\u82f1\u56fd\u96f6\u552e\u201c\u56db\u5de8\u5934\u201d\u7684\u5e02\u573a\u4efd\u989d\uff0c\u57282022\u5e749\u6708\u53d6\u4ee3Morrisons\u6210\u4e3a\u82f1\u56fd\u7b2c\u56db\u5927\u8fde\u9501\u8d85\u5e02\uff1b\u800c\u4e14\uff0c\u6210\u529f\u7684\u54c1\u724c\u6d3b\u52a8\uff0c\u4e5f\u5728\u90e8\u5206\u6d88\u8d39\u8005\u5fc3\u4e2d\u79cd\u4e0b\u4e86\u201c\u81ea\u5df1\u662f\u5426\u771f\u7684\u9700\u8981\u54c1\u724c\u4ea7\u54c1\uff1f\u201d\u7684\u7591\u95ee\u3002<\/p>\n

\u771f\u6b63\u4e0e\u6d88\u8d39\u8005\u201c\u7ad9\u5728\u4e00\u8d77\u201d\uff1a<\/p>\n

\u54c1\u724c\u5982\u4f55\u771f\u6b63\u5730\u4e3b\u52a8\u4e0e\u6d88\u8d39\u8005\u7ad9\u5728\u4e00\u8d77\uff1f\u662f\u5426\u6709\u4e00\u4e9b\u7fa4\u4f53\u88ab\u5ffd\u7565\u4e86\uff1f\u662f\u5426\u6709\u67d0\u4e9b\u7fa4\u4f53\u7684\u9700\u6c42\u5e76\u6ca1\u6709\u5f97\u5230\u6ee1\u8db3\uff1f\u901a\u8fc7\u503e\u542c\u8fd9\u4e9b\u7fa4\u4f53\u7684\u58f0\u97f3\uff0c\u662f\u5426\u6709\u52a9\u4e8e\u8ba9\u54c1\u724c\u7684\u53d7\u4f17\u66f4\u591a\u6837\uff0c\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u8ba9\u54c1\u724c\u5177\u5907\u66f4\u591a\u6df1\u5ea6\u4ef7\u503c\uff1f<\/p>\n

\uff084\uff09\u98a0\u8986\u201c\u4e25\u8083\u8425\u9500\u201d<\/p>\n

\u8fd1\u5e74\u6765\uff0c\u54c1\u724c\u8425\u9500\u9886\u57df\u5145\u65a5\u7740\u5927\u91cf\u5173\u4e8e\u201c\u54c1\u724c\u613f\u666f\u201d\u7684\u4e25\u8083\u53e3\u53f7\u53ca\u6d3b\u52a8\uff0c\u4f8b\u5982\u627f\u8bfa\u8981\u89e3\u51b3\u4e0d\u5e73\u7b49\u95ee\u9898\u3001\u89e3\u51b3\u5168\u7403\u95ee\u9898\u2026\u2026\u5728\u8fd9\u6837\u7684\u80cc\u666f\u4e0b\uff0c\u90e8\u5206\u6311\u6218\u8005\u54c1\u724c\u5219\u9009\u62e9\u4e86\u53e6\u4e00\u79cd\u65b9\u5f0f\u3002\u5b83\u4eec\u60f3\u8981\u56de\u5f52\u201c\u6709\u8da3\u201d\uff0c\u4e3a\u5df2\u7ecf\u589e\u957f\u4e4f\u529b\u548c\u4e9f\u5f85\u6539\u53d8\u7684\u884c\u4e1a\u5e26\u6765\u66f4\u591a\u5feb\u4e50\u53ca\u81ea\u53d1\u6027\u3002<\/p>\n

LVMH\u96c6\u56e2\u65d7\u4e0b\u7684\u82cf\u683c\u5170\u5355\u4e00\u5a01\u58eb\u5fcc\u54c1\u724cGlenmorangie\u5c31\u50cf\u7535\u5f71\u300a\u67e5\u7406\u4e0e\u5de7\u514b\u529b\u5de5\u5382\u300b\u4e2d\u7684\u4e3b\u89d2\u5a01\u5229\u00b7\u65fa\u5361\uff08Willy Wonka\uff09\uff0c\u4ee5\u5176\u4e0e\u4f17\u4e0d\u540c\u7684\u5f62\u8c61\uff0c\u4e3a\u4f20\u7edf\u5145\u6ee1\u7236\u6743\u3001\u81ea\u547d\u4e0d\u51e1\u7684\u5a01\u58eb\u5fcc\u884c\u4e1a\u5e26\u6765\u4e86\u751f\u52a8\u591a\u5f69\u7684\u65b0\u6c14\u8c61\u3002<\/p>\n

<\/p>\n

Glenmorangie\u54c1\u724c\u5e7f\u544a\u00a0\u56fe\u7247\u6765\u6e90\uff1aLBB Online<\/span><\/p>\n

\u57282022\u5e74\u63a8\u51fa\u7684\u5e7f\u544a\u7247\u4e2d\uff0cGlenmorangie\u4e0e\u521b\u610f\u673a\u6784DDB Paris\u3001\u8457\u540d\u6444\u5f71\u5e08Miles Aldridge\u5408\u4f5c\u53d1\u5e03\u7684\u5e7f\u544a\u77ed\u7247\u300aIt's Kind of Delicious and Wonderful\u300b\uff08\u4e00\u79cd\u7f8e\u5473\u4e0e\u7f8e\u5999\uff09\uff0c\u4ee5\u989c\u8272\u4f5c\u4e3a\u9690\u55bb\uff0c\u6253\u7834\u6c89\u95f7\u4e0e\u4e25\u8083\uff0c\u5c55\u73b0\u51fa\u4e86\u53e6\u4e00\u79cd\u66f4\u5bcc\u6709\u60f3\u8c61\u529b\u7684\u201c\u5a01\u58eb\u5fcc\u4e16\u754c\u201d\u3002<\/p>\n

\u540c\u6837\u5730\uff0c\u6cd5\u56fd\u7684\u9ed1\u9a6c\u793e\u4ea4\u8f6f\u4ef6BeReal\u5f3a\u8c03\u201c\u7528\u4e00\u79cd\u5168\u65b0\u800c\u72ec\u7279\u7684\u65b9\u5f0f\u6765\u53d1\u73b0\u4f60\u7684\u670b\u53cb\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u771f\u5b9e\u6837\u5b50\u201d\uff0c\u4e0eInstagram\u7b49\u4e3b\u6d41\u793e\u4ea4\u5206\u4eab\u5e73\u53f0\u4e2d\u53d1\u5e03\u7684\u201c\u5145\u6ee1\u6ee4\u955c\u201d\u7684\u5e16\u5b50\u5185\u5bb9\u9488\u950b\u76f8\u5bf9\u3002<\/p>\n

BeReal\u4e13\u95e8\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u6709\u8da3\u7684\u4fe1\u606f\u53d1\u5e03\u65b9\u5f0f\uff0c\u6bcf\u65e5\u7ed9\u7528\u6237\u63a8\u9001\u5b9e\u65f6\u62cd\u6444\u7684\u4efb\u52a1\uff0c\u800c\u7528\u6237\u5728\u6536\u5230\u4efb\u52a1\u540e\u7684\u4e24\u5206\u949f\u5185\uff0c\u9700\u8981\u7528\u624b\u673a\u7684\u524d\u540e\u7f6e\u955c\u5934\u8bb0\u5f55\u4e0b\u81ea\u5df1\u4ee5\u53ca\u5468\u56f4\u7684\u73af\u5883\u3002\u6ca1\u6709\u6ee4\u955c\u3001\u6ca1\u6709\u201c\u8fc7\u5ea6\u601d\u8003\u201d\uff0c\u4e5f\u65e0\u9700\u7126\u8651\u5730\u7b49\u5f85\u597d\u53cb\u7684\u201c\u70b9\u8d5e\u201d\u2014\u2014\u7528\u6237\u6ca1\u6709\u5fc5\u987b\u5b8c\u7f8e\u7684\u538b\u529b\uff0c\u4e5f\u5c31\u66f4\u80fd\u4e13\u6ce8\u4e8e\u4f53\u9a8c\u201c\u8da3\u5473\u201d\u672c\u8eab\u3002<\/p>\n

<\/p>\n

BeReal\u8f6f\u4ef6\u62cd\u6444\u63d0\u9192\u00a0\u56fe\u7247\u6765\u6e90\uff1aGlamour<\/span><\/p>\n

\u8fd9\u4e00\u201c\u53cd\u7cbe\u81f4\u201d\u793e\u4ea4\u8f6f\u4ef6\u4ec52022\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u6708\u6d3b\u7528\u6237\u6570\u5c31\u589e\u52a0\u4e86315%\uff0c\u4e00\u5ea6\u5728\u7f8e\u56fd\u3001\u6cd5\u56fd\u3001\u82f1\u56fd\u3001\u897f\u73ed\u7259\u7b49\u591a\u4e2a\u5730\u533a\u7684App Store\u4e2d\u6392\u540d\u524d\u5341\u3002[4]<\/p>\n

\u4ee5\u6709\u8da3\u98a0\u8986\u201c\u4e25\u8083\u201d\uff1a<\/p>\n

\u5728\u90a3\u4e9b\u5df2\u7ecf\u8fc7\u4e8e\u4e25\u8083\u7684\u884c\u4e1a\u4e2d\uff0c\u4ee5\u201c\u6709\u8da3\u201d\u53bb\u6539\u53d8\u4e00\u6210\u4e0d\u53d8\u7684\u53d9\u8ff0\u65b9\u5f0f\u3002\u6211\u4eec\u7684\u4e50\u8da3\u5728\u54ea\u91cc\uff1f\u6709\u54ea\u4e9b\u662f\u4eba\u4eec\u5df2\u7ecf\u538c\u5026\u4e86\u7684\uff1f\u90a3\u4e48\u4e3a\u4f55\u4e0d\u901a\u8fc7\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e00\u4e9b\u6170\u85c9\u4e0e\u653e\u677e\u5462\uff1f<\/p>\n

03<\/h4>\n

\u300a2023\u6311\u6218\u8005\u54c1\u724c\u699c\u300b\u5b8c\u6574\u699c\u5355<\/h4>\n

<\/p>\n

\u53d1\u5e03\u673a\u6784\uff1aeatbigfish<\/span><\/p>\n

\u7ef4\u8428\uff08Visa, Inc.\uff09\u524d\u5168\u7403\u9996\u5e2d\u5e02\u573a\u5b98\u5b89\u4e1c\u5c3c\u5965\u00b7\u5362\u897f\u5965\u4e3a\u300a\u5403\u5927\u9c7c\u300b\u4e00\u4e66\u4f5c\u5e8f\u63d0\u5230\uff1a<\/p>\n

\u8bb8\u591a\u9886\u5148\u54c1\u724c\uff0c\u5982\u82f9\u679c\u3001\u8c37\u6b4c\u3001YouTube\u7b49\uff0c\u90fd\u66fe\u662f\u52c7\u6562\u7684\u6311\u6218\u8005\u54c1\u724c\uff1b\u800c\u4e16\u754c\u6f14\u8fdb\u6301\u7eed\u4e0d\u65ad\u53d1\u751f\uff0c\u5176\u4e2d\u8bde\u751f\u7684\u5168\u65b0\u79e9\u5e8f\uff0c\u4e5f\u8981\u6c42\u54c1\u724c\u5728\u5373\u4fbf\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u65f6\uff0c\u4e5f\u80fd\u4fdd\u6301\u4e00\u79cd\u6311\u6218\u8005\u54c1\u724c\u7684\u5fc3\u6001\u3002<\/p>\n

\u5728\u5feb\u901f\u53d8\u5316\u7684\u73af\u5883\u4e2d\uff0c\u5546\u54c1\u7c7b\u522b\u5728\u88ab\u4e0d\u65ad\u91cd\u6784\uff0c\u6280\u672f\u7684\u523a\u6fc0\u548c\u5a92\u4f53\u5927\u4f17\u5316\u4e5f\u52a0\u5267\u4e86\u7ade\u4e89\u7684\u6fc0\u70c8\u7a0b\u5ea6\u3002\u4ece\u4e2d\u4ea7\u751f\u7684\u5168\u65b0\u5546\u4e1a\u673a\u9047\uff0c\u4e0d\u4f46\u4fc3\u6210\u4e86\u8d8a\u6765\u8d8a\u591a\u65b0\u6311\u6218\u8005\u54c1\u724c\u7684\u51fa\u73b0\uff0c\u800c\u4e14\u4e5f\u6fc0\u52b1\u7740\u4e00\u4e9b\u9886\u5148\u8005\u4ee5\u6311\u6218\u8005\u7684\u8eab\u4efd\u91cd\u65b0\u51fa\u53d1\u3002<\/p>\n

\u5728\u8fd1\u5e74\u7684\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u4e0a\uff0c\u5df2\u7ecf\u51fa\u73b0\u4e86\u76d2\u9a6c\u3001\u62fc\u591a\u591a\u3001MANNER\u5496\u5561\u3001\u5143\u6c14\u68ee\u6797\u7b49\u4e2d\u56fd\u54c1\u724c\u7684\u8eab\u5f71\u3002\u5165\u90092022\u5e74\u6311\u6218\u8005\u54c1\u724c\u7684MANNER\u5496\u5561\uff0c2015\u5e74\u521b\u7acb\u4e8e\u6c5f\u82cf\u5357\u901a\uff0c\u4ece\u6fd2\u4e34\u5012\u95ed\u5230\u4f30\u503c\u8d85\u767e\u4ebf\uff0c\u4ea6\u662f\u4e00\u4e2a\u4ee5\u6311\u6218\u8005\u59ff\u6001\u5316\u89e3\u5371\u673a\u7684\u6210\u529f\u6848\u4f8b\u3002\u5496\u5561\u6587\u5316\u7f3a\u4e4f\u53d7\u4f17\uff0c\u5373\u4ee5\u201cMake Coffee Part of Your Life\uff08\u8ba9\u5496\u5561\u6210\u4e3a\u4f60\u751f\u6d3b\u7684\u4e00\u90e8\u5206\uff09\u201d\u4f5c\u4e3a\u54c1\u724c\u6807\u8bed\uff1b\u884c\u4e1a\u8425\u9500\u56fa\u5316\uff0c\u5219\u8de8\u754c\u8054\u540d\u5185\u5916\u3001\u91ce\u517d\u6d3e\u7b49\u65b0\u5174\u54c1\u724c\uff0c\u5438\u5f15\u5e74\u8f7b\u7fa4\u4f53\u2026\u2026\u89c4\u5219\u4ece\u4e0d\u8be5\u662f\u56f0\u4f4f\u6311\u6218\u8005\u4f01\u4e1a\u7684\u67b7\u9501\u3002<\/p>\n

\u6211\u4eec\u4e5f\u671f\u5f85\u66f4\u591a\u4e2d\u56fd\u4f01\u4e1a\u6293\u4f4f\u65f6\u4ee3\u4e2d\u7684\u673a\u9047\uff0c\u6210\u4e3a\u52c7\u6562\u7684\u6311\u6218\u8005\uff0c\u53c2\u4e0e\u5230\u672a\u6765\u4e16\u754c\u683c\u5c40\u7684\u91cd\u6784\u4e4b\u4e2d\u3002<\/p>\n

\u53c2\u8003\u6765\u6e90\uff1a<\/p>\n

[1]\u300a\u665a\u70b9\u72ec\u5bb6\u4e28\u5143\u6c14\u68ee\u67972022\u5e74\u9500\u552e\u56de\u6b3e\u9884\u8ba180\u4ebf-90\u4ebf\u5143\uff0c\u589e\u901f\u8d8510%\u300b\uff0c\u665a\u70b9LatePost\uff0c2022\u5e7411\u6708<\/p>\n

[2]\u300a\u5143\u6c14\u68ee\u6797\u201c\u51fa\u6d77\u201d\u8bb0\uff01\u6211\u4eec\u548c\u56e2\u961f\u8d1f\u8d23\u4eba\u804a\u4e86\u804a\u300b\uff0c\u5c0f\u98df\u4ee3\uff0c2022\u5e7412\u6708<\/p>\n

[3] Victoria Masterson\uff0cDegrowth \u2013 what's behind the economic theory and why does it matter right now?\uff0c2022\u5e746\u670815\u65e5\uff0cWorld Economic Forum<\/p>\n

[4] Andrew Hutchinson\uff0cRising Social App BeReal is Gaining Momentum\uff0cwith Downloads Up 315% This Year\uff0c2022\u5e743\u670811\u65e5\uff0cSocial Media Today<\/p>\n

\u6765\u6e90\uff1aFBIF\u98df\u54c1\u996e\u6599\u521b\u65b0<\/p>\n

\u4f5c\u8005\uff1aChain\u3001\u5706\u5706<\/p>\n","protected":false},"excerpt":{"rendered":"

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