{"id":39888,"date":"2023-04-16T10:43:44","date_gmt":"2023-04-16T10:43:44","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=113456"},"modified":"2023-04-16T11:00:01","modified_gmt":"2023-04-16T11:00:01","slug":"%e5%87%af%e5%ba%a6%e5%a4%a7%e4%b8%ad%e5%8d%8e%e5%8c%baceo%e7%8e%8b%e5%b9%b8%ef%bc%9a%e5%85%a8%e7%90%83%e8%a7%86%e9%87%8e%e4%b8%8b%e7%9a%84%e9%a3%9f%e5%93%81%e9%a5%ae%e6%96%99%e6%96%b0%e6%b6%88","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=39888","title":{"rendered":"\u51ef\u5ea6\u5927\u4e2d\u534e\u533aCEO\u738b\u5e78\uff1a\u5168\u7403\u89c6\u91ce\u4e0b\u7684\u98df\u54c1\u996e\u6599\u65b0\u6d88\u8d39\u8d8b\u52bf"},"content":{"rendered":"
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4\u670812\u65e5\uff0c\u7531\u5168\u56fd\u7cd6\u9152\u4f1a\u7ec4\u59d4\u4f1a\u548c\u4e2d\u56fd\u8f7b\u5de5\u4f01\u4e1a\u6295\u8d44\u53d1\u5c55\u534f\u4f1a\u5171\u540c\u4e3b\u529e\u7684\u201cCFDF\u5168\u7403\u98df\u54c1\u521b\u65b0\u8bba\u575b\u201d\u5728\u6210\u90fd\u6210\u529f\u53ec\u5f00\u3002\u672c\u6b21\u8bba\u575b\u56f4\u7ed5\u201c\u5168\u7403\u201d\u4e0e\u201c\u521b\u65b0\u201d\u6982\u5ff5\uff0c\u4f17\u884c\u4e1a\u534f\u4f1a\u4e13\u5bb6\u3001\u9886\u5148\u54c1\u724c\u5efa\u8bbe\u8005\u3001\u6295\u8d44\u673a\u6784\u7b49\u8385\u4e34\u73b0\u573a\uff0c\u5171\u540c\u63a2\u8ba8\u4e86\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5e02\u573a\u8d8b\u52bf\u3001\u5168\u7403\u5316\u8def\u5f84\u3001\u521b\u65b0\u5b9e\u8df5\u6848\u4f8b\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u7b49\u70ed\u95e8\u8bdd\u9898\u3002<\/span><\/span><\/section>\n
\u51ed\u501f\u5728\u5927\u4e2d\u534e\u533a\u6df1\u801530\u4f59\u5e74\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u51ef\u5ea6\u53d7\u9080\u51fa\u5e2d\u8be5\u6d3b\u52a8\u3002\u51ef\u5ea6\u96c6\u56e2\u5927\u4e2d\u534e\u533aCEO\u66a8\u51ef\u5ea6BrandZ\u5168\u7403\u4e3b\u5e2d\u738b\u5e78\uff08Doreen Wang\uff09\u53d1\u8868\u4e86\u201c\u5168\u7403\u89c6\u91ce\u4e0b\u7684\u98df\u54c1\u996e\u6599\u65b0\u6d88\u8d39\u8d8b\u52bf\u201d\u4e3b\u9898\u6f14\u8bb2\uff0c\u4ee5\u771f\u5b9e\u6d88\u8d39\u5e02\u573a\u98ce\u5411\u4e3a\u57fa\u7840\uff0c\u5206\u4eab\u4e86\u98df\u54c1\u996e\u6599\u884c\u4e1a\u7684\u56db\u4e2a\u521b\u65b0\u673a\u4f1a\u8d8b\u52bf\u3002<\/span><\/section>\n

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\u56fe\uff5cDoreen\u5728\u7cd6\u9152\u4f1a\u73b0\u573a\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2<\/span><\/span><\/p>\n

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1
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\u6d88\u8d39\u4fe1\u5fc3\u589e\u5f3a\uff0c\u5e02\u573a\u6e10\u8fdb\u56de\u6696<\/span><\/strong><\/span><\/section>\n
\u51ef\u5ea6Marketplace\u4e2d\u56fd\u6570\u636e\u663e\u793a\uff0c2022\u5e74\u5e95\u53ca2023\u5e74\u4e00\u6708\uff0c\u56fd\u5185\u6d88\u8d39\u8005\u7684\u6574\u4f53\u5fc3\u60c5\u7565\u663e\u4f4e\u8ff7\uff0c\u7136\u800c\u4e8c\u6708\u6625\u8282\u7684\u5230\u6765\u4e3a\u6d88\u8d39\u8005\u6ce8\u5165\u4e86\u4e00\u6ce2\u5f3a\u5fc3\u5242\uff0c\u6d88\u8d39\u8005\u79ef\u6781\u60c5\u7eea\u5927\u5e45\u98d9\u5347\u3002\u867d\u7136\u4e09\u6708\u8fce\u6765\u5c0f\u5e45\u56de\u843d\uff0c\u4f46\u6574\u4f53\u6d88\u8d39\u5e02\u573a\u76f8\u8f83\u53bb\u5e74\u6574\u4f53\u4f9d\u7136\u66f4\u52a0\u79ef\u6781\u3002<\/span><\/section>\n
\u6625\u8282\u671f\u95f4\uff0c\u56fd\u5185\u6d88\u8d39\u8005\u5bf9\u5e02\u573a\u7684\u9884\u671f\u5341\u5206\u4e50\u89c2\uff0c\u5176\u4e2d\uff0c\u8ba4\u4e3a\u4e0d\u80fd\u6ee1\u8db3\u6bcf\u6708\u652f\u51fa\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u4ec5\u4e3a5%\u3002\u4e09\u6708\u867d\u7136\u670910%\u7684\u5c0f\u5e45\u4e0a\u5347\uff0c\u4f46\u57fa\u672c\u7ef4\u6301\u6b63\u5e38\u6001\u52bf\u3002\u4ece2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6574\u4f53\u60c5\u51b5\u6765\u770b\uff0c\u6d88\u8d39\u8005\u5bf9\u672a\u6765\u5e02\u573a\u7684\u4e50\u89c2\u7a0b\u5ea6\u76f8\u8f83\u53bb\u5e74\u6709\u5c0f\u5e45\u63d0\u5347\u3002<\/span><\/section>\n
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2
<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u6d88\u8d39\u6f5c\u529b\u91ca\u653e\uff0c\u5ea6\u5047\u5a31\u4e50\u8d70\u7ea2<\/span><\/strong><\/span><\/section>\n
\u75ab\u60c5\u540e\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u6700\u60f3\u505a\u7684\u4e8b\u662f\u201c\u65c5\u6e38\u201d\uff0c\u8fd9\u4e2a\u7b54\u6848\u51fa\u73b0\u7684\u9891\u7387\u8fdc\u8d85\u5176\u4ed6\u56de\u7b54\u3002\u5728\u6625\u8282\u524d\uff0c\u201c\u8d2d\u7269\u201d\u6210\u4e3a\u6d88\u8d39\u8005\u5fc3\u4e2d\u6392\u540d\u7b2c\u4e8c\u60f3\u505a\u7684\u4e8b\uff0c\u5176\u6b21\u4e3a\u201c\u770b\u7535\u5f71\u201d\u201c\u901b\u8857\u201d\u201c\u5403\u996d\u201d\uff1b\u5728\u6625\u8282\u540e\uff0c\u201c\u805a\u4f1a\u201d\u4e0a\u5347\u81f3\u7b2c\u4e8c\u4f4d\uff0c\u201c\u8d2d\u7269\u201d\u201c\u770b\u7535\u5f71\u201d\u4ecd\u7136\u9ad8\u6bd4\u4f8b\u80dc\u51fa\uff0c\u201c\u51fa\u56fd\u65c5\u6e38\u201d\u4e00\u8dc3\u8fc8\u5165\u524d\u4e94\u3002<\/span><\/section>\n
Doreen\u8868\u793a\uff1a\u201c\u4ece\u5168\u7403\u7684\u6570\u636e\u5e93\u6765\u8bb2\uff0c\u5c24\u5176\u662f\u5728\u5927\u4e2d\u534e\u533a\uff0c\u6211\u4eec\u770b\u5230\u6d88\u8d39\u4fe1\u5fc3\u5728\u9010\u6b65\u589e\u5f3a\u3002\u5176\u6b21\uff0c\u6d88\u8d39\u7684\u6f5c\u529b\u5728\u91ca\u653e\uff0c\u8ddf\u793e\u4ea4\u76f8\u5173\u7684\u573a\u666f\u6d88\u8d39\u6062\u590d\u6700\u5feb\uff0c\u751a\u81f3\u65c5\u6e38\u5df2\u7ecf\u6392\u5230\u4e86\u6d88\u8d39\u8005\u9700\u6c42\u7684\u7b2c\u4e00\u3002\u201d<\/span><\/section>\n
2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u56fd\u5185\u6d88\u8d39\u8005\u5bf9\u5404\u4e2a\u54c1\u7c7b\u7684\u9884\u7b97\u8282\u7701\u9884\u671f\u5728\u4e0d\u540c\u7a0b\u5ea6\u4e0a\u6709\u6240\u4e0b\u964d\u3002\u6d88\u8d39\u8005\u5bf9\u8282\u7701\u9884\u671f\u6539\u53d8\u6700\u591a\u3001\u660e\u663e\u653e\u677e\u63a7\u5236\u7684\u54c1\u7c7b\u524d\u4e94\u540d\u5206\u522b\u662f\uff1a\u5ea6\u5047\u3001\u5a31\u4e50\u6d3b\u52a8\u3001\u5916\u51fa\u9910\u996e\u3001\u793e\u4ea4\u6d3b\u52a8\u3001\u71c3\u6599\u548c\u7535\u529b\u4f7f\u7528\u3002\u6d88\u8d39\u8ba1\u5212\u53d8\u5316\u4e0d\u660e\u663e\u7684\u54c1\u7c7b\u524d\u4e94\u540d\u5206\u522b\u662f\uff1a\u6559\u80b2\u548c\u5b66\u4e60\u6d3b\u52a8\u3001\u98df\u54c1\u91c7\u8d2d\u3001\u4fdd\u9669\u3001\u670d\u88c5\u548c\u4e2a\u4eba\u62a4\u7406\u548c\u5316\u5986\u54c1\u3002<\/span><\/section>\n
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3
<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u98df\u54c1\u996e\u6599\u521b\u65b0\u7684\u673a\u4f1a\u70b9<\/span><\/strong><\/span><\/section>\n
\u5728\u75ab\u60c5\u540e\u65f6\u4ee3\uff0c\u98df\u54c1\u54c1\u7c7b\u521b\u65b0\u4f9d\u7136\u6d3b\u8dc3\uff0c\u800c\u521b\u65b0\u5fc5\u5b9a\u5e26\u6765\u66f4\u5927\u7684\u589e\u957f\u3002\u51ef\u5ea6\u6570\u636e\u8bc1\u5b9e\uff0c\u521b\u65b0\u611f\u9ad8\u7684\u54c1\u724c\u5176\u589e\u901f\u4e3a\u666e\u901a\u54c1\u724c\u7684\u4e03\u500d\u3002Doreen\u901a\u8fc7\u51ef\u5ea6MDS\u54c1\u724c\u8d44\u4ea7\u8bc4\u4f30\u6846\u67b6\uff0c\u8bb2\u8ff0\u4e86\u54c1\u724c\u6253\u9020\u5f3a\u201c\u5dee\u5f02\u5316\u521b\u65b0\u611f\u201d\u7684\u884c\u52a8\u65b9\u6cd5\u3002\uff08M=Meaningful \u6709\u610f\u4e49\u3001D=Different \u5dee\u5f02\u5316\u3001S=Salient \u6d3b\u8dc3\u5ea6\uff09<\/span><\/section>\n
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\u5f53\u4e0b\u6d88\u8d39\u8005\u5bf9\u4e8e\u81ea\u8eab\u80fd\u4f53\u9a8c\u5230\u7684\u201c\u521b\u65b0\u611f\u201d\u8981\u6c42\u662f\u66f4\u9ad8\u7684\uff0cDoreen\u4ee5\u71d5\u9ea6\u5976\u54c1\u724cOATLY\u4e3a\u4f8b\uff0c\u5c55\u793a\u4e86OATLY\u662f\u5982\u4f55\u201c\u627e\u75db\u70b9\u201d\u201c\u627e\u4eae\u70b9\u201d\u201c\u627e\u5207\u5165\u70b9\u201d\uff0c\u5747\u8861\u5316\u5730\u5206\u914d\u521b\u65b0\u6295\u8d44\uff0c\u521b\u9020\u66f4\u6301\u4e45\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u5728\u5c0f\u7ec6\u5206\u5e02\u573a\u6240\u5411\u62ab\u9761\u3002<\/span><\/section>\n
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\u98df\u54c1\u996e\u6599\u884c\u4e1a\u7684\u6838\u5fc3\u521b\u65b0\u673a\u4f1a\u6709\uff1a<\/span><\/section>\n
\u5e7f\u4e49\u5065\u5eb7\u9700\u6c42\u3002<\/span><\/strong>\u75ab\u60c5\u540e\uff0c\u6d88\u8d39\u8005\u4eec\u5bf9\u5e7f\u4e49\u5065\u5eb7\u7684\u9700\u6c42\u663e\u8457\u589e\u52a0\uff0c\u66f4\u52a0\u6ce8\u91cd\u901a\u8fc7\u98df\u54c1\u996e\u6599\u6444\u5165\u7684\u8425\u517b\u3002<\/span>\u7ec6\u5206\u7684\u529f\u80fd\u5dee\u5f02\u7ee7\u7eed\u6210\u4e3a\u589e\u957f\u70ed\u70b9<\/span>\uff0c\u65e0\u7cd6\u996e\u6599\u3001\u8425\u517b\u8f6f\u7cd6\u3001\u86cb\u767d\u8425\u517b\u725b\u5976\u3001\u9664\u83cc\u6d17\u8863\u6db2\u6570\u636e\u63d0\u5347\u660e\u663e\u3002<\/span><\/section>\n
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\u6df1\u5c42\u60c5\u611f\u8bc9\u6c42\u3002<\/span><\/strong>\u60f3\u8981\u6293\u4f4f\u4e00\u4e2a\u4eba\u7684\u5fc3\u5148\u8981\u6293\u4f4f\u4e00\u4e2a\u4eba\u7684\u80c3\uff0c\u8fd9\u53e5\u8bdd\u8bc1\u660e\u4e86\u98df\u54c1\u996e\u6599\u4e5f\u53ef\u4ee5\u4e0e\u6d88\u8d39\u8005\u4eec\u5efa\u7acb\u67d0\u79cd\u60c5\u611f\u8054\u7ed3\u3002<\/span><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u4ee5\u51b0\u6dc7\u6dcb\u4e3a\u4f8b\uff0c\u65e0\u8bba\u5728\u4e0d\u5728\u5bb6\u91cc\u90fd\u559c\u6b22\u5403\u51b0\u6dc7\u6dcb\u7684\u6d88\u8d39\u8005\u4eec\u5f80\u5f80\u628a\u5403\u51b0\u6dc7\u6dcb\u89c6\u4e3a\u4e00\u79cd\u201c\u60c5\u7eea\u6cbb\u6108\u201d\uff0c\u662f\u7ed9\u81ea\u5df1\u7684\u5956\u52b1\u6216\u7292\u52b3\uff0c\u53ef\u4ee5\u63d0\u5347\u60c5\u7eea\u548c\u653e\u677e\u5fc3\u60c5\u3002\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u4e0d\u540c\u7684\u6d88\u8d39\u573a\u666f\u4e0e\u6d88\u8d39\u8005\u5fc3\u6001\uff0c\u627e\u5230\u521b\u65b0\u7a81\u7834\u70b9\u3002<\/span><\/section>\n
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\u66f4\u591a\u7cbe\u5f69\u5185\u5bb9\u8bf7\u5173\u6ce8\u98df\u54c1\u677f\u540e\u7eed\u62a5\u9053~<\/span><\/section>\n
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