{"id":39989,"date":"2023-04-19T09:54:17","date_gmt":"2023-04-19T09:54:17","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=113649"},"modified":"2025-02-10T14:29:57","modified_gmt":"2025-02-10T14:29:57","slug":"%e6%b5%b7%e5%a4%a9%e3%80%81%e6%81%92%e9%a1%ba%e3%80%81%e6%9d%8e%e9%94%a6%e8%ae%b0%e3%80%81%e8%80%81%e5%b9%b2%e5%a6%882023%e5%b9%b4%e8%b0%83%e5%91%b3%e5%93%81%e5%93%81%e7%89%8c%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=39989","title":{"rendered":"\u6d77\u5929\u3001\u6052\u987a\u3001\u674e\u9526\u8bb0\u3001\u8001\u5e72\u5988\u20262023\u5e74\u8c03\u5473\u54c1\u54c1\u724c\u529b\u6307\u6570\u53d1\u5e03\uff01"},"content":{"rendered":"
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\u8fd1\u65e5\uff0c\u4e2d\u56fd\u5317\u4eac\u2013\u54c1\u724c\u8bc4\u7ea7\u6743\u5a01\u673a\u6784Chnbrand\u53d1\u5e032023\u5e74\uff08\u7b2c\u5341\u4e09\u5c4a\uff09<\/span>\u4e2d\u56fd\u54c1\u724c\u529b\u6307\u6570<\/span>SM<\/sup><\/span>(C-BPI\u00ae<\/sup>)\u54c1\u724c\u6392\u540d<\/span>\u548c\u5206\u6790\u62a5\u544a\u3002\u8c03\u5473\u54c1\u884c\u4e1a\u4e2d\uff0c\u9171\u6cb9\u3001\u98df\u918b\u3001\u869d\u6cb9\u3001\u98df\u76d0\u3001\u9171\u65995\u5927\u7ec6\u5206\u54c1\u7c7b\u7684\u54c1\u724c\u529b\u6307\u6570\u6392\u884c\u699c\u51fa\u7089\u3002<\/strong><\/span><\/section>\n<\/section>\n
<\/section>\n

\u5176\u4e2d\uff0c\u6d77\u5929\u3001\u674e\u9526\u8bb0\u3001\u53a8\u90a6\u3001\u6052\u987a\u3001\u7d2b\u6797\u3001\u4e2d\u76d0\u3001\u8001\u5e72\u5988\u3001\u96ea\u5929\u7b49\u54c1\u724c\u8868\u73b0\u4eae\u773c\u3002<\/strong>\u5c24\u5176\u662f\u6d77\u5929\uff0c\u5206\u522b\u593a\u4e0b\u9171\u6cb9\u3001\u869d\u6cb9\u3001\u9171\u65993\u5927\u7ec6\u5206\u54c1\u7c7b\u54c1\u724c\u529b\u6307\u6570\u51a0\u519b\u3002\u53e6\u5916\uff0c\u6052\u987a\u4e3a\u98df\u918b\u54c1\u7c7b\u54c1\u724c\u529b\u6307\u6570\u51a0\u519b\uff1b\u4e2d\u76d0\u4e3a\u98df\u76d0\u54c1\u7c7b\u54c1\u724c\u529b\u6307\u6570\u51a0\u519b\u3002\u674e\u9526\u8bb0\u4e5f\u591a\u6b21\u5165\u56f4\u4e0d\u540c\u7ec6\u5206\u54c1\u7c7b\u54c1\u724c\u529b\u6307\u6570\u524d\u4e09\u540d\u3002<\/span><\/p>\n

\u4e2d\u56fd\u54c1\u724c\u529b\u6307\u6570(China Brand Power Index\uff0c\u7b80\u79f0\uff1aC-BPI)\uff0c\u662f\u57fa\u4e8e\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u4f7f\u7528\u6216\u62e5\u6709\u8fc7\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u53cd\u9988\u610f\u89c1\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\u7684\u72ec\u7acb\u65e0\u504f\u89c1\u7814\u7a76\uff0c\u662f\u6d4b\u5b9a\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\u884c\u4e3a\u7684\u54c1\u724c\u529b\u6307\u6570\u30022011\u5e74\u9996\u6b21\u63a8\u51fa\uff0c\u5e76\u8fde\u7eed\u6570\u5e74\u83b7\u5f97\u4e86\u5de5\u4e1a\u548c\u4fe1\u606f\u5316\u90e8\u54c1\u724c\u653f\u7b56\u4e13\u9879\u8d44\u91d1\u7684\u6276\u6301\u3002<\/span><\/p>\n

<\/section>\n
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1<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
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\u9171\u6cb9\u54c1\u724c\u524d\u4e09<\/strong><\/h4>\n

\u6d77\u5929\u3001\u53a8\u90a6\u3001\u674e\u9526\u8bb0<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

<\/p>\n

<\/p>\n

\u9171\u6cb9\u54c1\u724c\u529b\u6307\u6570\u6392\u884c\u699c\u524d\u4e09\u540d\u5206\u522b\u4e3a\u6d77\u5929\u3001\u53a8\u90a6\u3001\u674e\u9526\u8bb0\u3002<\/span>\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c3\u5927\u54c1\u724c\u6392\u540d\u4e2d\uff0c\u53a8\u90a6\u8d85\u8d8a\u674e\u9526\u8bb0\u6210\u4e3a\u7b2c\u4e8c\u540d\u3002<\/span><\/strong><\/p>\n

\u6392\u540d\u4e0a\u5347\u7684\u9171\u6cb9\u54c1\u724c\u6709\u53a8\u90a6\u3001\u5343\u79be\u3001\u52a0\u52a0\uff1b<\/span><\/p>\n

\u6392\u540d\u4e0b\u964d\u7684\u9171\u6cb9\u54c1\u724c\u5305\u62ec<\/span>\u674e\u9526\u8bb0\u3001\u516d\u6708\u9c9c\u3001\u5de7\u5ab3\u5987\uff1b<\/span><\/p>\n

<\/span>\u6392\u540d\u672a\u53d8\u7684\u9171\u6cb9\u54c1\u724c\u8fd8\u6709\u7f8e\u5473\u9c9c\u3001\u592a\u592a\u4e50\u3001\u5473\u4e8b\u8fbe\u3001\u4e1c\u53e4\u3001\u5473\u8fbe\u7f8e<\/span>\u3002<\/span><\/p>\n

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2<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
\n

\u98df\u918b\u54c1\u724c\u524d\u4e09<\/strong><\/h4>\n

\u6052\u987a\u3001\u6d77\u5929\u3001\u7d2b\u6797<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
<\/section>\n
<\/span><\/section>\n
\u98df\u918b\u54c1\u724c\u529b\u6307\u6570\u6392\u884c\u699c\u524d\u4e09\u540d\u5206\u522b\u4e3a\u6052\u987a\u3001\u6d77\u5929\u3001\u7d2b\u6797\u3002<\/span>\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c\u7d2b\u6797\u6392\u540d\u4e0a\u53471\u4e2a\u4f4d\u6b21\uff0c\u593a\u5f97\u7b2c\u4e09\uff1b\u6c34\u5854<\/span>\u6392\u540d\u4e0b\u964d1\u4e2a\u4f4d\u6b21\uff0c\u5931\u53bb\u7b2c\u4e09\u5b9d\u5ea7\uff1b\u6052\u987a\u3001\u6d77\u5929<\/span>\u6392\u540d\u672a\u53d1\u751f\u53d8\u5316\u3002<\/span><\/strong><\/section>\n

\u6392\u540d\u4e0a\u5347\u7684\u98df\u918b\u54c1\u724c\u8fd8\u6709\u8001\u624d\u81e3\u3001\u4e1c\u6e56\u3001\u53a8\u90a6\u3002<\/span><\/p>\n

\u6392\u540d\u4e0b\u964d\u7684\u98df\u918b\u54c1\u724c\u8fd8\u5305\u62ec\u4fdd\u5b81\u3001\u597d\u592a\u592a\u3001\u674e\u9526\u8bb0\u3001\u5de7\u5ab3\u5987\u3001\u5b81\u5316\u5e9c\u3001\u9f99\u95e8\u3002<\/span><\/p>\n

\u6392\u540d\u672a\u53d8\u7684\u98df\u918b\u54c1\u724c\u8fd8\u6709\u5343\u79be\u3001\u4e1c\u53e4\u3002<\/span><\/p>\n

\u4eca\u5e74\u65b0\u4e0a\u699c\u7684\u98df\u918b\u54c1\u724c\u5305\u62ec\u767e\u5bb6\u9c9c\u3002<\/span><\/p>\n

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3<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
\n

\u9171\u6599\u54c1\u724c\u524d\u4e09<\/strong><\/h4>\n

\u6d77\u5929\u3001\u8001\u5e72\u5988\u3001\u674e\u9526\u8bb0<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
<\/section>\n
<\/span><\/section>\n
\u9171\u6599\u54c1\u724c\u529b\u6307\u6570\u6392\u884c\u699c\u524d\u4e09\u540d\u5206\u522b\u4e3a\u6d77\u5929\u3001\u8001\u5e72<\/span>\u5988\u3001\u674e\u9526\u8bb0\u3002<\/span>\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c<\/span>\u4e09\u5927\u54c1\u724c<\/span>\u6392\u540d\u672a\u53d1\u751f\u53d8\u5316<\/span>\u3002<\/span><\/strong><\/section>\n
\u6392\u540d\u4e0b\u964d\u7684\u9171\u6599\u54c1\u724c\u5305\u62ec\u592a\u592a\u4e50\u3001\u53a8\u90a6\u3001\u6d77\u5e95\u635e\u3001\u5473\u597d\u7f8e\u3002<\/span><\/section>\n
\u6392\u540d\u672a\u53d8\u7684\u9171\u6599\u54c1\u724c\u8fd8\u6709\u4e1c\u53e4\u3002<\/span><\/section>\n
\u4eca\u5e74\u65b0\u4e0a\u699c\u7684\u9171\u6599\u54c1\u724c\u662f\u597d\u4eba\u5bb6\u3002<\/span>\u00a0<\/span><\/section>\n
\n
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4<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
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\n

\u869d\u6cb9\u54c1\u724c\u524d\u4e09<\/strong><\/h4>\n

\u6d77\u5929\u3001\u674e\u9526\u8bb0\u3001\u53a8\u90a6<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
<\/section>\n
<\/span><\/section>\n

\u869d\u6cb9\u54c1\u724c\u529b\u6307\u6570\u6392\u884c\u699c\u524d\u4e09\u540d\u5206\u522b\u4e3a\u6d77\u5929\u3001\u674e\u9526\u8bb0\u3001\u53a8\u90a6\u3002\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c3\u5927\u54c1\u724c\u6392\u540d\u5747\u672a\u53d1\u751f\u53d8\u5316\u3002<\/span><\/strong><\/p>\n

\u6392\u540d\u672a\u53d8\u7684\u869d\u6cb9\u54c1\u724c\u8fd8\u6709\u592a\u592a\u4e50\uff0c\u4e1c\u53e4\u54c1\u724c\u4e0a\u5347\u4e00\u540d\u3002<\/span><\/p>\n

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5<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
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\u98df\u76d0\u54c1\u724c\u524d\u4e09<\/strong><\/h4>\n

\u4e2d\u76d0\u3001\u96ea\u5929\u3001\u6dee\u76d0<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
<\/section>\n

\u98df\u76d0\u54c1\u724c\u529b\u6307\u6570\u6392\u884c\u699c\u524d\u4e09\u540d\u5206\u522b\u4e3a\u4e2d\u76d0\u3001\u96ea\u5929\u3001\u6dee\u76d0\u3002\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c\u4e2d\u76d0\u6392\u540d\u672a\u53d1\u751f\u53d8\u5316\uff0c\u4f4d\u5c45\u7b2c\u4e00\uff1b\u6dee\u76d0\u6392\u540d\u4e0b\u964d1\u4e2a\u4f4d\u6b21\uff1b\u96ea\u5929\u6392\u540d\u4e0a\u5347\u4e24\u4e2a\u4f4d\u6b21\uff0c\u8dfb\u8eab\u524d\u4e09\u3002<\/span><\/strong><\/p>\n

\u6392\u540d\u4e0a\u5347\u7684\u98df\u76d0\u54c1\u724c\u8fd8\u6709\u6d77\u6676\u3001\u5473\u4e4b\u7d20\u3002<\/span><\/p>\n

\u6392\u540d\u4e0b\u964d\u7684\u98df\u76d0\u54c1\u724c\u5305\u62ec\u7ca4\u76d0\u3001\u76d0\u798f\u8bb0\u3001\u96ea\u6d9b\u3002<\/span><\/p>\n

\u6392\u540d\u672a\u53d8\u7684\u98df\u76d0\u54c1\u724c\u8fd8\u6709\u9c81\u6676\u3001\u767d\u8c61\u3001\u4e45\u5927\u3001\u82a6\u82b1\u3002<\/span><\/p>\n

\u4eca\u5e74\u65b0\u4e0a\u699c\u7684\u98df\u76d0\u54c1\u724c\u662f\u5ddd\u6676\u3002<\/span><\/p>\n

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6<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
<\/section>\n
\n

2023\u5e74C-BPI\u63d0\u793a<\/strong><\/h4>\n

\u54c1\u724c\u65f6\u4ee3\u6027\u548c\u957f\u671f\u6027\u4e0d\u53ef\u6216\u7f3a<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u75ab\u60c5\u671f\u95f4\u54c1\u724c\u529b\u53d7\u635f\u8f83\u4e3a\u666e\u904d\uff0c\u54c1\u724c\u5efa\u8bbe\u9700\u8981\u79c9\u6301\u957f\u671f\u4e3b\u4e49\u3002<\/span><\/strong><\/p>\n

C-BPI\u5f97\u5206\u4e0b\u964d\u7684\u54c1\u724c\u6570\u91cf\u5360\u6bd4\u57282021\u5e74\u6fc0\u589e\uff0c2022\u5e74\u8fbe\u5230\u5cf0\u503c\uff0c\u7b2c\u4e00\u54c1\u724c\u88ab\u9006\u8f6c\u6bd4\u4f8b\u540c\u6837\u57282022\u5e74\u5448\u73b0\u5c0f\u9ad8\u5cf0\u6001\u52bf\uff0c\u884c\u4e1a\u9886\u5bfc\u54c1\u724c\u4e5f\u96be\u4ee5\u89c4\u907f\u5371\u673a\u5e26\u6765\u7684\u54c1\u724c\u529b\u53d7\u635f\u3002\u4f46\u5371\u673a\u4e0e\u673a\u9047\u5e76\u5b58\uff0c\u59cb\u7ec8\u575a\u5b9a\u957f\u671f\u4e3b\u4e49\u7684\u54c1\u724c\uff0c\u6293\u4f4f\u54c1\u724c\u5efa\u8bbe\u7684\u7a7a\u7a97\u671f\uff0c\u6216\u9006\u52bf\u589e\u957f\uff0c\u6216\u6301\u7eed\u9886\u5148\uff0c\u5efa\u7acb\u8d77\u54c1\u724c\u62a4\u57ce\u6cb3\u3002<\/span><\/p>\n

\u4ee5\u54c1\u724c\u4ef7\u503c\u672c\u8d28\u9a71\u52a8\u589e\u957f\uff0c\u7528\u6237\u8fed\u4ee3\u4e0b\u54c1\u724c\u91cd\u5851\u4e0e\u6fc0\u6d3b\u6210\u4e3a\u91cd\u8981\u8bfe\u9898\u3002<\/span><\/strong><\/p>\n

\u6d41\u91cf\u589e\u957f\u89c1\u9876\uff0c\u672a\u6765\u7684\u54c1\u724c\u7ade\u4e89\u662f\u7528\u6237\u5fc3\u667a\u7684\u4e89\u593a\uff0c\u6211\u4eec\u547c\u5401\u54c1\u724c\u56de\u5f52\u5230\u4ef7\u503c\u672c\u8d28\u4e0a\u91cd\u65b0\u601d\u8003\u3002\u800c\u540c\u65f6\u5e74\u8f7b\u7528\u6237\u7684\u8fed\u4ee3\u5df2\u7ecf\u6210\u4e3a\u73b0\u5728\uff0c\u62e5\u62b1\u65f6\u4ee3\u548c\u62e5\u62b1\u53d8\u5316\uff0c\u91cd\u65b0\u601d\u8003\u81ea\u8eab\u54c1\u724c\u4ef7\u503c\uff0c\u91cd\u5851\u4e0e\u7528\u6237\u7684\u94fe\u63a5\u662f\u54c1\u724c\u6301\u7eed\u589e\u957f\u7684\u552f\u4e00\u8def\u5f84\u3002<\/span><\/p>\n

\u54c1\u724c\u5efa\u8bbe\u542f\u793a\u3002<\/span><\/strong><\/p>\n

\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u54c1\u724c\u5185\u5ba1\u3001\u91cd\u5851\u548c\u6fc0\u6d3b\u9002\u9022\u5176\u4f1a\uff0c\u5feb\u901f\u54cd\u5e94\u4ee5\u9002\u5e94\u5916\u90e8\u73af\u5883\u53d8\u5316\uff0c\u5c06\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u878d\u5165\u65f6\u4ee3\u7684\u8868\u8fbe\uff0c\u4ee5\u5168\u65b9\u4f4d\u7684\u54c1\u724c\u8fed\u4ee3\u5bc6\u5207\u94fe\u63a5\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\uff0c\u505a\u5230\u771f\u6b63\u7406\u89e3\u5f53\u4e0b\uff0c\u624d\u80fd\u5360\u636e\u5e02\u573a\u5148\u673a\uff0c\u5b9e\u73b0\u54c1\u724c\u529b\u7684\u589e\u957f\u3002\u4f46\u54c1\u724c\u5efa\u8bbe\u4efb\u91cd\u9053\u8fdc\uff0c\u54c1\u724c\u8df5\u884c\u957f\u671f\u4e3b\u4e49\u4e0e\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u65b9\u80fd\u8d62\u5f97\u6301\u4e45\u7684\u751f\u547d\u529b\uff0c\u8fbe\u6210\u54c1\u6548\u5408\u4e00\u3002<\/span><\/p>\n

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