{"id":40341,"date":"2023-04-30T11:55:41","date_gmt":"2023-04-30T11:55:41","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=114419"},"modified":"2023-04-30T12:00:02","modified_gmt":"2023-04-30T12:00:02","slug":"oatly%e5%85%a8%e7%90%83ceo%e6%9d%a5%e4%b8%ad%e5%9b%bd%ef%bc%8c%e4%b8%ba%e4%b8%ad%e5%9b%bd%e5%9b%a2%e9%98%9f%e7%82%b9%e4%ba%86%e4%b8%aa%e8%b5%9e","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=40341","title":{"rendered":"OATLY\u5168\u7403CEO\u6765\u4e2d\u56fd\uff0c\u4e3a\u4e2d\u56fd\u56e2\u961f\u70b9\u4e86\u4e2a\u8d5e"},"content":{"rendered":"

<\/span>\u201c\u6211\u4e0a\u6b21\u6765\u7684\u65f6\u5019\uff0c\u8fd8\u6ca1\u6709\u5de5\u5382\u5462\u3002<\/span>\u5982\u4eca\u6211\u4eec\u5df2\u7ecf\u62e5\u6709\u4e00\u5ea7\u5de5\u5382\uff0c\u4e14\u6211\u4eec\u8fd8\u5728\u8ba1\u5212\u5efa\u8bbe\u53e6\u4e00\u5bb6\u5de5\u5382\u3002<\/span>\u201dToni Petersson\u8ddf\u6211\u4eec\u8bf4\u9053\u3002<\/span><\/p>\n

4\u670826\u65e5\uff0c\u65f6\u96943\u5e74\u6765\u5230\u4e2d\u56fd\u7684OATLY\u5168\u7403\u9996\u5e2d\u6267\u884c\u5b98Toni Petersson\uff0c\u4e0eFBIF\u5728OATLY\u7684\u4e0a\u6d77\u529e\u516c\u5ba4\u8fdb\u884c\u4e86\u4ea4\u6d41\u3002<\/span><\/p>\n

<\/p>\n

\u6b64\u6b21\u4e2d\u56fd\u884c\uff0cToni Petersson\u5bf9\u4e8e\u4e2d\u56fd\u56e2\u961f\u4ea4\u51fa\u7684\u7b54\u5377\uff0c\u4ed6\u662f\u5426\u6ee1\u610f\uff1f\u4ed6\u5982\u4f55\u770b\u5f85OATLY\u5728\u4e2d\u56fd\u7684\u672c\u571f\u5316\u521b\u65b0\uff1f\u6700\u65b0\u786e\u7acb\u7684\u4e9a\u6d32\u6218\u7565\u8981\u5982\u4f55\u843d\u5730\uff1f<\/span><\/p>\n

<\/h4>\n

\u4e2d\u56fd\u901f\u5ea6<\/span><\/strong><\/span><\/span><\/h4>\n

Toni\u89c1\u8bc1\u4e86\u4e2d\u56fd\u5e02\u573a\u65e5\u65b0\u6708\u5f02\u7684\u53d8\u5316\u3002\u201c\u6211\u5f88\u60f3\u5ff5\u4e2d\u56fd\uff0c\u6bcf\u6b21\u6765\u5230\u8fd9\u91cc\uff0c\u6211\u90fd\u53ef\u4ee5\u770b\u5230\u4e2d\u56fd\u4ee5\u4e0d\u540c\u4e8e\u5176\u4ed6\u5730\u65b9\u7684\u8282\u594f\uff0c\u4e0d\u65ad\u8fdb\u6b65\u3002\u201d\u4ed6\u63d0\u5230\uff0c\u201c\u5bf9\u6211\u4eec\u800c\u8a00\uff0c\u4e2d\u56fd\u5f88\u91cd\u8981\uff0c\u5b83\u662f\u4e00\u4e2a\u5177\u6709\u5de8\u5927\u6f5c\u529b\u7684\u5e02\u573a\u3002\u201d<\/span><\/p>\n

\u540c\u65f6\uff0cOATLY\u4e2d\u56fd\u56e2\u961f\u7684\u6269\u5f20\u901f\u5ea6\u4e5f\u8ba9\u4ed6\u60ca\u8bb6\u3002\u201c\u51e0\u5e74\u524d\uff0c\u6211\u5230\u8fc7\u7684\uff08\u4e0a\u6d77\uff09\u529e\u516c\u5ba4\u8fd8\u5f88\u5927\u5f88\u7a7a\u65f7\uff0c\u4f46\u73b0\u5728\u90a3\u91cc\u5df2\u7ecf\u6324\u6ee1\u4e86\u4eba\uff0c\u6211\u4eec\u751a\u81f3\u8fd8\u542f\u7528\u4e86\u65b0\u7684\u529e\u516c\u697c\u3002\u800c\u4e14\u6211\u4eec\u5728\u4e2d\u56fd\u6709\u4e86\u4e00\u4e2a\u5de5\u5382\u3002\u201d<\/span><\/p>\n

Toni\u8fd8\u7ed9\u4e9a\u6d32\u6218\u7565\u7684\u8fdb\u5c55\u70b9\u4e86\u8d5e\u3002OATLY\u57282022\u5e74\u5168\u5e74\u4e1a\u7ee9\u4f1a\u4e0a\u6307\u51fa\uff0c\u4e9a\u6d32\u5e02\u573a2022\u5168\u5e74\u9500\u552e\u589e\u957f32%\uff0c\u8fdb\u5165\u95e8\u5e97\u6570\u91cf\u589e\u52a0\u4e86150%\u3002\u5e76\u63d0\u51fa\uff0c2023\u5e74\u5c06\u5728\u4e9a\u6d32\u5e02\u573a\u4e13\u6ce8\u4e8e\u4e09\u9879\u6218\u7565\uff1a\u6269\u5927\u5206\u9500\u3001\u63a8\u65b0\u4ea7\u54c1\u3001\u63d0\u9ad8\u6548\u7387\u3002<\/span><\/p>\n

\u4e8b\u5b9e\u4e0a\uff0cOATLY\u5728\u4e9a\u6d32\u7684\u4e1a\u52a1\u4e3b\u8981\u7531\u5176\u4e9a\u6d32\u533a\u603b\u88c1David Zhang\u5e26\u9886\u7684\u4e2d\u56fd\u56e2\u961f\u8d1f\u8d23\u3002Toni\u8868\u793a\uff0c\u201c\u8ba9\u745e\u5178\u603b\u90e8\u63a7\u5236\u4e2d\u56fd\u5e02\u573a\u7684\u5de5\u4f5c\u662f\u4e0d\u53ef\u53d6\u7684\uff0c\u4e2d\u56fd\u56e2\u961f\u65e0\u7591\u66f4\u4e86\u89e3\u672c\u571f\u5e02\u573a\uff0c\u56e0\u6b64\u4e5f\u6709\u5f88\u5927\u7684\u81ea\u7531\u53d1\u6325\u81ea\u5df1\u7684\u4f5c\u7528\u3002\u201dToni\u8fd8\u900f\u9732\uff0cOATLY\u7684\u6bcf\u4e00\u4e2a\u804c\u80fd\u90e8\u95e8\u90fd\u6709\u672c\u5730\u56e2\u961f\uff0c\u6bd4\u5982\u4f9b\u5e94\u94fe\u3001\u54c1\u724c\u521b\u65b0\u3001\u5546\u4e1a\u5e7f\u544a\u7b49\u3002<\/span><\/p>\n

OATLY\u7684\u4e2d\u56fd\u56e2\u961f\u6210\u7acb\u65f6\u95f4\u624d\u6ee15\u5e74\uff0c\u4f46\u5df2\u7ecf\u505a\u51fa\u4e86\u4e0d\u5c11\u6210\u7ee9\u3002<\/span><\/p>\n

\u5728\u6e20\u9053\u62d3\u5c55\u65b9\u9762\uff0c\u65e9\u671f\u5728\u4e2d\u56fd\u5e02\u573a\u4ee5\u5496\u5561\u4f5c\u4e3a\u5e02\u573a\u5207\u5165\u53e3\u7684OATLY\uff0c\u8fd1\u4e24\u5e74\u53c8\u5c06\u76f8\u4f3c\u7684To B\u6210\u529f\u6a21\u5f0f\u5e26\u5165\u8336\u996e\u6e20\u9053\u30022022\u5e74\uff0cOATLY\u5728\u4e2d\u56fd\u5e02\u573a\u63a8\u51fa\u4e86\u8336\u996e\u5927\u5e08\u71d5\u9ea6\u5976\uff0c\u8fd9\u6b3e\u4ea7\u54c1\u662fOATLY\u4e2d\u56fd\u5de5\u5382\u548c\u4e9a\u592a\u521b\u65b0\u7814\u53d1\u56e2\u961f\u5171\u540c\u6253\u9020\u7684\uff0c\u4e0a\u5e02\u4e0d\u5230\u4e00\u5e74\u5df2\u8fdb\u5165\u8d85\u8fc75\u4e07\u5bb6\u8336\u996e\u95e8\u5e97\u3002<\/span><\/p>\n

<\/p>\n

Toni\u8fd8\u7279\u522b\u63d0\u5230\u4e86\u53bb\u5e74\u6625\u5929OATLY\u4e0e\u4e66\u4ea6\u70e7\u4ed9\u8349\u5408\u4f5c\u63a8\u51fa\u7684\u201c\u6a59\u6f2b\u5c71\u8336\u82b1\u201d\u3002\u636e\u4e86\u89e3\uff0c\u4ea7\u54c1\u4e0a\u7ebf10\u5929\u5c31\u5356\u51fa\u4e86100\u4e07\u676f\u3002<\/span><\/p>\n

Toni\u8868\u793a\uff1a\u201c\u6211\u4eec\u5728\u5496\u5561\u5e97\u5360\u636e\u4e86\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f46\u6211\u4eec\u9700\u8981\u4ed8\u51fa\u66f4\u591a\u52aa\u529b\uff0c\u66f4\u6df1\u5165\u3001\u66f4\u5e7f\u6cdb\u5730\u8fdb\u4e00\u6b65\u63a2\u7d22\u5496\u5561\u9886\u57df\u3002\u540c\u65f6\uff0c\u8336\u996e\u662f\u4e00\u4e2a\u66f4\u5927\u7684\u6e20\u9053\uff0c\u5728\u4e2d\u56fd\u6709\u66f4\u591a\u7684\u95e8\u5e97\uff0c\u8fd9\u4e0e\u4e16\u754c\u4e0a\u4efb\u4f55\u5176\u4ed6\u5e02\u573a\u76f8\u6bd4\u90fd\u662f\u975e\u5e38\u72ec\u7279\u7684\u3002\u201d<\/span><\/p>\n

\u867d\u7136\u8fd8\u5904\u4e8e\u65e9\u671f\u9636\u6bb5\uff0c\u4f46\u662fOATLY\u5728\u5f00\u8f9f\u96f6\u552e\u6e20\u9053\u4e0a\u7684\u5c1d\u8bd5\u90fd\u83b7\u5f97\u4e86\u6210\u529f\uff0c\u6bd4\u5982\u71d5\u9ea6\u5976\u96ea\u7cd5\u7b49\u3002<\/span><\/p>\n

<\/p>\n

\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u53bb\u5e74OATLY\u8fd8\u4e0e\u9999\u98d8\u98d8\u5408\u4f5c\uff0c\u53cc\u65b9\u65d7\u4e0b\u201cOATLY INSIDE\u201d\u548c\u201c\u5170\u82b3\u56ed\u201d\u5171\u540c\u5f00\u53d1\u9884\u5305\u88c5\u690d\u7269\u57fa\u996e\u6599\u3002<\/span><\/section>\n
<\/span><\/section>\n
Toni\u8ba4\u4e3a\u4e2d\u56fd\u56e2\u961f\u5728\u63a8\u51fa\u65b0\u4ea7\u54c1\u548c\u5236\u5b9a\u6218\u7565\u65b9\u9762\u505a\u5f97\u5f88\u597d\u3002\u201c\u5982\u679c\u4f60\u770b\u6211\u4eec\u5728\u4e16\u754c\u5176\u4ed6\u5730\u65b9\u505a\u7684\u4ea7\u54c1\uff0c\u4f1a\u53d1\u73b0\u6211\u4eec\u6709\u4e00\u7cfb\u5217\u5b8c\u6574\u4ea7\u54c1\u7ebf\uff0c\u4e0d\u53ea\u662f\u71d5\u9ea6\u5976\uff0c\u8fd8\u6709\u71d5\u9ea6\u5976\u96ea\u7cd5\u3001\u5976\u6cb9\u548c\u71d5\u9ea6\u9178\u5976\u7b49\u3002\u5f53\u65f6\u673a\u6210\u719f\u65f6\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u63a8\u51fa\u76f8\u4f3c\u7684\u4ea7\u54c1\u3002\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u5c06\u5728\u672c\u571f\u6316\u6398\u66f4\u591a\u7684\u521b\u65b0\u70b9\uff0c\u76ee\u524d\u6211\u4eec\u5df2\u7ecf\u50a8\u5907\u4e86\u4e00\u4e9b\u4ee4\u4eba\u5174\u594b\u7684\u4ea7\u54c1\u3002\u201d<\/span><\/section>\n

\u636e\u6089\uff0cOATLY\u4e9a\u592a\u521b\u65b0\u7814\u53d1\u4e2d\u5fc3\u57282021\u5e74\u6b63\u5f0f\u6295\u5165\u4f7f\u7528\uff0c\u5f00\u5c55\u672c\u571f\u5316\u521b\u65b0\u5de5\u4f5c\uff0c\u5b9e\u9a8c\u5ba4\u548c\u5de5\u5382\u5728\u4ea7\u54c1\u5f00\u53d1\u7814\u7a76\u4e0e\u6295\u4ea7\u4e0a\u7d27\u5bc6\u5408\u4f5c\uff0c\u5df2\u9646\u7eed\u50a8\u5907\u4e86\u8fd1\u767e\u6b3e\u672c\u571f\u521b\u65b0SKU\uff0c\u5305\u62ec\u71d5\u9ea6\u5976\u3001\u71d5\u9ea6\u9178\u5976\u3001\u71d5\u9ea6\u5976\u96ea\u7cd5\u3001\u71d5\u9ea6\u5976\u6cb9\uff0c\u71d5\u9ea6\u5496\u5561\u7b49\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u4e2d\u56fd\u5e02\u573a\u7684\u7ade\u4e89\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\u3002\u9762\u4e34\u7eb7\u81f3\u6c93\u6765\u7684\u7ade\u4e89\u5bf9\u624b\uff0cOATLY\u5c06\u5982\u4f55\u5e94\u5bf9\uff1f<\/span><\/p>\n

Toni\u8868\u793a\uff0c\u7ade\u4e89\u6709\u5176\u597d\u7684\u4e00\u9762\uff0c\u56e0\u4e3a\u5b83\u5438\u5f15\u4e86\u4eba\u4eec\u5bf9\u690d\u7269\u57fa\u6574\u4e2a\u54c1\u7c7b\u7684\u5173\u6ce8\u3002\u540c\u65f6\uff0c\u4ed6\u4e5f\u5bf9OATLY\u5728\u884c\u4e1a\u4e2d\u6c89\u6dc0\u7684\u5730\u4f4d\u5145\u6ee1\u4fe1\u5fc3\u3002OATLY\u5728\u884c\u4e1a\u4e2d\u5df2\u7ecf\u62e5\u670930\u5e74\u7684\u7ecf\u9a8c\u3002\u7ecf\u8fc7\u5bf9\u4e16\u754c\u4e0a\u5404\u79cd\u4f5c\u7269\u7684\u86cb\u767d\u8d28\u8d28\u91cf\u3001\u8102\u80aa\u8d28\u91cf\u3001\u78b3\u6c34\u5316\u5408\u7269\u3001\u81b3\u98df\u7ea4\u7ef4\u7b49\u7ef4\u5ea6\u7efc\u5408\u5206\u6790\u7814\u7a76\uff0c\u6700\u7ec8\u9009\u51fa\u4e86\u71d5\u9ea6\u3002\u540c\u65f6\uff0c\u9760\u7740\u72ec\u7279\u7684\u4e13\u6709\u5de5\u827a\uff0cOATLY\u9009\u53d6\u4e86\u4f18\u8d28\u8fdb\u53e3\u71d5\u9ea6\u8fdb\u884c\u9176\u89e3\uff0c\u66f4\u597d\u4fdd\u7559\u71d5\u9ea6\u5929\u7136\u7684\u8425\u517b\u548c\u98ce\u5473\uff0c\u5728\u884c\u4e1a\u5185\u4f18\u52bf\u660e\u663e\u3002<\/span><\/p>\n

<\/h4>\n

\u5de5\u5382\u518d\u5347\u7ea7<\/span><\/strong><\/span><\/span><\/h4>\n

Toni\u63d0\u5230\u7684\u9a6c\u978d\u5c71\u5de5\u5382\uff0c<\/span>\u662fOATLY\u5f53\u524d\u5728<\/span>\u4e9a\u6d32\u6700\u5927\u7684\u5de5\u5382\uff0c\u4e8e2021\u5e7411\u6708\u6b63\u5f0f\u6295\u4ea7\u3002\u65f6\u9694\u4e0d\u5230\u4e00\u5e74\u534a\uff0cOATLY\u53c8\u5728\u5de5\u5382\u4e0a\u6709\u4e86\u65b0\u52a8\u4f5c\u3002<\/span><\/p>\n

<\/p>\n

2023\u5e744\u6708\uff0cOATLY\u7684\u7b2c\u4e00\u4e2a\u611f\u5b98\u5b9e\u9a8c\u5ba4\u5728\u9a6c\u978d\u5c71\u5de5\u5382\u6b63\u5f0f\u6295\u5165\u4f7f\u7528\u3002OATLY\u5728\u53d1\u5c55\u54c1\u724c\u672c\u571f\u5316\u7684\u540c\u65f6\uff0c\u505a\u51fa\u4e86\u66f4\u591a\u5728\u5de5\u5382\u5efa\u8bbe\u548c\u4ea7\u54c1\u7814\u53d1\u4e0a\u7684\u521b\u65b0\uff0c\u611f\u5b98\u5b9e\u9a8c\u5ba4\u5219\u53cd\u6620\u4e86OATLY\u521b\u65b0\u6027\u7684\u4ea7\u54c1\u7814\u53d1\u601d\u8def\u3002\u540c\u65f6\uff0c\u66f4\u80fd\u4ee3\u8868OATLY\u59cb\u7ec8\u628a\u611f\u5b98\u54c1\u8d28\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u653e\u5728\u7b2c\u4e00\u4f4d\u3002<\/span><\/p>\n

\u9664\u6b64\u4e4b\u5916\uff0cOATLY\u5728\u9a6c\u978d\u5c71\u8bbe\u7acb\u7684\u65b0\u7684\u4e2d\u8bd5\u5de5\u5382\u4e5f\u5c06\u53ef\u4ee5\u627f\u8f7d\u5404\u4e2a\u71d5\u9ea6\u57fa\u7ec6\u5206\u54c1\u7c7b\u7684\u7814\u53d1\u521b\u65b0\u5de5\u4f5c\uff0c\u5b8c\u6210\u4e0a\u5e02\u524d\u7684\u4e00\u4f53\u5f0f\u6d4b\u8bd5\uff0c\u6781\u5927\u63d0\u5347OATLY\u5728\u690d\u7269\u57fa\u9886\u57df\u7684\u7814\u53d1\u521b\u65b0\u80fd\u529b\u3002<\/span><\/p>\n

<\/p>\n

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\u4ee5\u53ef\u6301\u7eed\u53d1\u5c55\u7406\u5ff5\u4e3a\u54c1\u724c\u57fa\u56e0\u7684OATLY\uff0c\u5c06\u5176\u7eff\u8272\u7406\u5ff5\u8d2f\u7a7f\u4e8e\u5de5\u5382\u5efa\u8bbe\u4e2d\u3002OATLY\u63d0\u51fa\u4e86\u300c\u672a\u6765\u5de5\u5382\u300d\u7684\u751f\u4ea7\u8981\u6c42\uff0c\u5c06\u4ece\u4e09\u4e2a\u65b9\u9762\u8fdb\u884c\u4f4e\u78b3\u751f\u4ea7\u3002<\/span><\/p>\n

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<\/h4>\n

\u7ed3\u8bed<\/strong><\/span><\/span><\/h4>\n

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\u4f5c\u8005\uff1aYanyan\u00a0 Kee<\/span><\/span><\/p>\n

\u91c7\u8bbf\uff1aViola<\/span><\/span><\/span><\/section>\n

<\/p>\n

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