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\n

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<\/p>\n

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01<\/strong><\/p>\n

\u57fa\u5730\u5316\u79cd\u690d\uff1a\u4fdd\u969c\u201c\u7cae\u201d\u5fc3<\/strong><\/p>\n

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<\/p>\n

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\u4e3a\u786e\u4fdd\u5e74\u4efd\u539f\u6d46\u917f\u9152\u4e13\u7528\u5c0f\u9ea6\u7684\u4ea7\u91cf\u548c\u8d28\u91cf\uff0c\u5b89\u5fbd\u519c\u57a6\u96c6\u56e2\u9f99\u4ea2\u519c\u573a\u5728\u5c0f\u9ea6\u79cd\u690d\u8fc7\u7a0b\u4e2d\uff0c\u4e25\u683c\u9075\u5faa\u201c\u4e94\u4e2a\u7edf\u4e00\u201d\uff0c\u5373\u7edf\u4e00\u54c1\u79cd\u3001\u7edf\u4e00\u9009\u5730\u3001\u7edf\u4e00\u7530\u95f4\u7ba1\u7406\u3001\u7edf\u4e00\u6536\u5272\u3001\u7edf\u4e00\u5165\u4ed3\u3002<\/span><\/p>\n

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<\/p>\n

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\u50cf\u8fd9\u6837\u7684\u4f18\u8d28\u539f\u7cae\u79cd\u690d\u57fa\u5730\uff0c\u53e4\u4e95\u8d21\u9152\u8fd8\u6709\u5f88\u591a\u3002\u519c\u573a\u4e0e\u53e4\u4e95\u96c6\u56e2\u7b7e\u8ba2\u79cd\u690d\u5408\u540c\uff0c\u79cd\u690d\u8fc7\u7a0b\u7531\u7701\u519c\u79d1\u9662\u4e13\u5bb6\u8fdb\u884c\u5168\u7a0b\u6307\u5bfc\uff0c\u4ece\u539f\u7cae\u7684\u9009\u79cd\u5230\u751f\u957f\u5230\u6536\u5272\u5f52\u4ed3\uff0c\u5728\u6ee1\u8db3\u56fd\u5bb6\u6807\u51c6\u7684\u57fa\u7840\u4e0a\uff0c\u8fd8\u8981\u6ee1\u8db3\u66f4\u9ad8\u7684\u201c\u53e4\u4e95\u6807\u51c6\u201d\u3002<\/p>\n

\n
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02<\/strong><\/p>\n

\u7cbe\u7ec6\u5316\u628a\u63a7\uff1a\u63d0\u5347\u201c\u7cae\u201d\u5fc3<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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<\/p>\n

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\u5c42\u5c42\u7b5b\u68c0\u4e4b\u540e\uff0c\u5408\u683c\u7684\u539f\u7cae\u8fdb\u5165\u917f\u9152\u751f\u4ea7\u3002\u5728\u5e74\u4efd\u539f\u6d46\u7684\u5236\u66f2\u8f66\u95f4\uff0c\u4f18\u8d28\u5c0f\u9ea6\uff0c\u7ecf\u8fc7\u7cbe\u7ec6\u5316\u5904\u7406\u5236\u6210\u53e4\u4e95\u4e45\u8d1f\u76db\u540d\u7684\u6843\u82b1\u6625\u66f2\uff1b\u5728\u5e74\u4efd\u539f\u6d46\u917f\u9152\u8f66\u95f4\uff0c\u5c0f\u9ea6\u3001\u9ad8\u7cb1\u3001\u7389\u7c73\u3001\u5927\u7c73\u3001\u7cef\u7c73\u7b49\u7cbe\u9009\u539f\u7cae\u4e0e\u660e\u6e05\u7a96\u6c60\u4e2d\u7684\u201c\u8001\u7a96\u795e\u6ce5\u201d\u76f8\u9047\uff0c\u7ecf\u8fc7160\u5929\u4ee5\u4e0a\u7684\u53d1\u9175\uff0c\u5f00\u59cb\u917f\u9020\u201c\u7cae\u5fc3\u201d\u7f8e\u9152\u3002<\/span><\/p>\n

\n
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03<\/strong><\/section>\n
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\u54c1\u8d28\u5316\u917f\u9020\uff1a\u5475\u62a4\u201c\u7cae\u201d\u5fc3<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

2021\u5e74\u662f\u53e4\u4e95\u7684\u201c\u54c1\u8d28\u7ba1\u7406\u5e74\u201d\uff0c\u539f\u7cae\u662f\u767d\u9152\u54c1\u8d28\u7684\u8d77\u70b9\uff0c\u7ee7\u7eed\u5f3a\u5316\u5bf9\u539f\u7cae\u7684\u628a\u63a7\u662f\u5e74\u4efd\u539f\u6d46\u54c1\u8d28\u7ba1\u7406\u6218\u7565\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u53e4\u4e95\u8d2f\u5f7b\u201c\u7eff\u8272\u917f\u9020\u201d\u7684\u5fc5\u7136\u8981\u6c42\u3002\u4ece\u4e00\u7c92\u7cae\uff0c\u5230\u4e00\u676f\u9152\uff0c\u5bf9\u7cae\u98df\u7684\u4fe1\u4ef0\u5c31\u662f\u5bf9\u7f8e\u9152\u7684\u4fe1\u4ef0\u548c\u5bf9\u8d28\u91cf\u7684\u8ffd\u6c42\u3002\u00a0<\/p>\n

1963\u5e74\u30011979\u5e74\u30011984\u5e74\u30011989\u5e74\uff0c\u53e4\u4e95\u8d21\u9152\u8fde\u7eed\u5728\u56db\u5c4a\u5168\u56fd\u8bc4\u9152\u4f1a\u83b7\u5f97\u91d1\u5956\uff0c\u5960\u5b9a\u4e86\u53e4\u4e95\u4e2d\u56fd\u540d\u9152\u7684\u5386\u53f2\u5730\u4f4d\u3002\u4f46\u662f\u53e4\u4e95\u6ca1\u6709\u5728\u8363\u8a89\u4e2d\u6b62\u6b65\u3002\u5e74\u4efd\u539f\u6d46\u7684\u8bde\u751f\u4f7f\u53e4\u4e95\u8d21\u9152\u8fbe\u5230\u4e86\u65b0\u7684\u9ad8\u5ea6\uff0c\u7cfb\u5217\u4ea7\u54c1\u83b7\u5f97\u5956\u8a89\u65e0\u6570\uff0c\u6df1\u53d7\u6d88\u8d39\u8005\u559c\u7231\u30022019\u5e74\uff0c\u5e74\u4efd\u539f\u6d46\u53e420\u5728\u4f17\u591a\u540d\u9152\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8363\u83b7\u4e2d\u56fd\u767d\u9152\u611f\u5b98\u8d28\u91cf\u5956\u30022020\u5e748\u6708\uff0c\u53e4\u4e95\u8d21\u9152\u80a1\u4efd\u516c\u53f8\u518d\u83b7\u201c\u5168\u56fd\u767d\u9152\u884c\u4e1a\u8d28\u91cf\u9886\u5148\u4f01\u4e1a\u201d\u548c\u201c\u5168\u56fd\u8d28\u91cf\u8bda\u4fe1\u5148\u8fdb\u4f01\u4e1a\u201d\u4e24\u9879\u201c\u56fd\u5b57\u53f7\u201d\u8363\u8a89\u3002\u8fd1\u5e74\u6765\uff0c\u53e4\u4e95\u53d1\u5c55\u8fc5\u901f\uff0c\u4ea7\u54c1\u54c1\u8d28\u4e0d\u65ad\u63d0\u5347\u6362\u6765\u7684\u662f\u54c1\u724c\u5f71\u54cd\u529b\u548c\u7f8e\u8a89\u5ea6\u7684\u9010\u5e74\u4e0a\u5347\u3002\u4eca\u5e746\u6708\uff0c\u82f1\u56fd\u54c1\u724c\u8bc4\u4f30\u673a\u6784\u201c\u54c1\u724c\u91d1\u878d\u201d(Brand Finance)\u53d1\u5e03\u4e86\u201c2021\u5168\u7403\u9152\u7c7b\u54c1\u724c\u201d\u6392\u884c\u699c\uff0c\u53e4\u4e95\u8d21\u9152\u8dc3\u5c45\u201c2021\u5e74\u5ea6\u5168\u7403\u6700\u5177\u4ef7\u503c\u70c8\u9152\u54c1\u724c50\u5f3a\u201d\u7b2c\u4e94\u540d\u3002<\/p>\n

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