{"id":41504,"date":"2021-09-02T10:01:34","date_gmt":"2021-09-02T10:01:34","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=54045"},"modified":"2022-05-26T19:16:39","modified_gmt":"2022-05-26T19:16:39","slug":"%e5%9b%bd%e9%99%85%e5%93%81%e7%89%8c%e6%a1%88%e4%be%8b%ef%bd%9c%e7%99%be%e5%a8%81%e5%a6%82%e4%bd%95%e5%9c%a8%e7%a1%ac%e8%8b%8f%e6%89%93%e7%9a%84%e8%b5%9b%e9%81%93%e4%b8%ad%e8%84%b1%e9%a2%96%e8%80%8c","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=41504","title":{"rendered":"\u56fd\u9645\u54c1\u724c\u6848\u4f8b\uff5c\u767e\u5a01\u5982\u4f55\u5728\u786c\u82cf\u6253\u7684\u8d5b\u9053\u4e2d\u8131\u9896\u800c\u51fa"},"content":{"rendered":"
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\u968f\u7740\u767e\u5a01\u8f7b\u82cf\u6253\u6c34\u7684\u4e0a\u5e02\uff0c\u767e\u5a01\u5e0c\u671b\u7528\u6709\u8da3\u7684\u54c1\u724c\u6253\u9020\u65b9\u5f0f\u6765\u63ed\u5f00\u786c\u82cf\u6253\uff08\u542b\u6709\u9152\u7cbe\u7684\u82cf\u6253\u6c34\uff09\u8fd9\u4e2a\u54c1\u7c7b\u7684\u795e\u79d8\u9762\u7eb1\uff0c\u5728\u82f1\u56fd\u6210\u4e3a\u65b0\u751f\u54c1\u7c7b\u7684\u9886\u5bfc\u8005\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u2014\u2014\u79d1\u7279\u52d2\u589e\u957f\u5b9e\u9a8c\u5ba4<\/p>\n<\/section>\n

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\u9996\u5148\uff0c\u5e26\u5927\u5bb6\u79d1\u666e\u4e00\u4e0b\u4ec0\u4e48\u662f\u786c\u82cf\u6253\uff1f<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u786c\u82cf\u6253\u662f\u4e00\u79cd\u542b\u6709\u4f4e\u9152\u7cbe\u7684\u996e\u54c1\uff0c\u559d\u8d77\u6765\u6709\u70b9\u50cf\u8c03\u548c\u9152\uff0c\u4f46\u4f60\u4e0d\u80fd\u8bf4\u662f\u8c03\u548c\u9152\uff0c\u56e0\u4e3a\u5b83\u91cc\u9762\u7684\u9152\u7cbe\u662f\u53d1\u9175\u7684\uff1b\u4f46\u8bf4\u5b83\u662f\u53d1\u9175\u9152\uff0c\u4e5f\u4e0d\u5b8c\u5168\u6b63\u786e\uff0c\u56e0\u4e3a\u767d\u9152\u3001\u5564\u9152\u548c\u8461\u8404\u9152\u7b49\u4f20\u7edf\u9152\u7c7b\u7684\u9152\u7cbe\u90fd\u662f\u7531\u5929\u7136\u8c37\u7269\/\u6c34\u679c\u4e2d\u7684\u7cd6\u5206\u53d1\u9175\u800c\u6765\uff0c\u4f46\u786c\u82cf\u6253\u91cc\u7684\u9152\u7cbe\u662f\u76f4\u63a5\u901a\u8fc7\u53d1\u9175\u4eba\u5de5\u8517\u7cd6\u7b49\u6240\u5f97\u3002<\/span><\/section>\n
\u6240\u4ee5\u5b83\u672c\u8d28\u4e0a\u7b97\u53d1\u9175\u9152\uff0c\u4f46\u559d\u8d77\u6765\u7684\u53e3\u611f\u53c8\u66f4\u50cf\u8c03\u548c\u9152\uff0c\u6b63\u662f\u7531\u4e8e\u8fd9\u79cd\u754c\u4e8e\u4e24\u79cd\u9152\u7c7b\u4e4b\u95f4\u7684\u8eab\u4efd\uff0c\u4f7f\u5f97\u4e0d\u597d\u5b9a\u4e49\u5b83\uff0c\u6240\u4ee5\u5b83\u5c31\u6709\u4e86\u5355\u72ec\u7684\u540d\u5b57\u201c\u786c\u82cf\u6253\u201d\u3002<\/span><\/section>\n<\/section>\n<\/section>\n
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2018\u5e74~2019\u5e74\u662f\u786c\u82cf\u6253\u4ea7\u54c1\u5feb\u901f\u589e\u957f\u7684\u4e00\u5e74\uff0c\u5728\u7f8e\u56fd\u6d8c\u73b0\u51fa\u4e0d\u5c11\u54c1\u724c\uff0c\u4f46\u5b9e\u9645\u53ea\u6709\u4e24\u4e2a\u7b97\u5f97\u4e0a\u662f\u771f\u6b63\u7684\u8d62\u5bb6\uff0cWhite Claw\u4e0eTruly\u30022019\u5e74\u65f6\uff0c\u8fd9\u4e24\u5bb6\u7684\u4ea7\u54c1\u5728\u786c\u82cf\u6253\u7ec6\u5206\u5e02\u573a\u5360\u6709\u7387\u8fbe\u5230\u4e8685%\uff0c\u800c\u4e14\u4e2dWhte Claw\u53c8\u5904\u4e8e\u9886\u5148\u5730\u4f4d\uff0c\u5927\u6982\u5360\u636e\u4e8659%\u3002<\/span><\/section>\n
\u8fdb\u5165\u52302020\u5e74\uff0c\u7531\u4e8e\u5927\u5bb6\u90fd\u770b\u5230\u4e86\u786c\u82cf\u6253\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u767e\u5a01\u82f1\u535a\u3001Molson Coors\u3001Monster\u3001\u79d1\u7f57\u5a1c\u751a\u81f3\u662f\u53ef\u53e3\u53ef\u4e50\u90fd\u5f00\u59cb\u6d89\u8db3\u8fd9\u7c7b\u4ea7\u54c1\u7684\u7814\u53d1\u4e0e\u9500\u552e\uff0c\u5bfc\u81f4\u4ee5\u4e0a\u4e24\u4e2a\u54c1\u724c\u7684\u5e02\u573a\u5360\u6709\u7387\u6709\u6240\u4e0b\u964d\uff0c\u4f46\u5e02\u573a\u5360\u6709\u7387\u4f9d\u7136\u80fd\u591f\u5360\u523070%\u591a\u3002<\/span><\/section>\n
\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5176\u5b9e\u65e9\u57282016\u5e74\u7684\u65f6\u5019\uff0c\u7531Nick Shields\u521b\u7acb\u7684Spiked Seltzer\u996e\u6599\u516c\u53f8\u5c31\u88ab\u767e\u5a01\u82f1\u535a\u6536\u8d2d\u4e86\uff0c\u540c\u65f6\u4e5f\u628a\u539f\u6709\u4ea7\u54c1\u7684\u540d\u5b57\u6539\u4e3aBon & Viv Spiked Seltzer\u3002\u867d\u7136\u767e\u5a01\u82f1\u535a\u6536\u8d2d\u7684\u65e9\uff0c\u4f46\u4ed6\u4eec\u5728Hard Seltzer\u5e02\u573a\u4e0a\u5360\u6709\u7387\u5e76\u4e0d\u9ad8\uff0c\u4e00\u76f4\u662f\u5904\u4e8e\u4e0d\u6e29\u4e0d\u706b\u7684\u72b6\u6001\u3002<\/span><\/section>\n
\u5c3d\u7ba1\u5176\u4ed6\u54c1\u724c\u5df2\u7ecf\u62a2\u5360\u4e86\u5148\u673a\uff0c\u4f46\u767e\u5a01\u8fd8\u662f\u4e0d\u7518\u5fc3\u7684\uff0c\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u8981\u201c\u63ed\u5f00\u201d\u8fd9\u79cd\u996e\u6599\u7684\u795e\u79d8\u9762\u7eb1\u4ecd\u7136\u6709\u673a\u4f1a\u3002\u767e\u5a01\u8f7b\u82cf\u6253\u7cfb\u5217\u5c31\u662f\u9488\u5bf9\u786c\u82cf\u6253\u5e02\u573a\u63a8\u51fa\u7684\u65b0\u4ea7\u54c1\u3002\u767e\u5a01\u8ba4\u4e3a\u79d1\u666e\u82cf\u6253\u6c34\u548c\u201c\u6709\u8da3\u7684\u54c1\u724c\u4e2a\u6027\u201d\u7684\u54c1\u724c\u6218\u7565\u5c06\u662f\u7a81\u7834\u7684\u5173\u952e\u3002<\/span><\/section>\n
\u767e\u5a01\u786c\u82cf\u6253\u6c34\u7684\u8425\u9500\u7ecf\u7406Elise Dickinson\u5728\u63a5\u53d7\u300a\u8425\u9500\u5468\u520a\u300b\u91c7\u8bbf\u65f6\u8868\u793a\uff1a\u201c\u867d\u7136\u5f88\u591a\u6d88\u8d39\u8005\u53ef\u80fd\u542c\u8bf4\u8fc7\u82cf\u6253\u6c34\uff0c\u5c24\u5176\u662f\u5728\u7f8e\u56fd\uff0c\u82cf\u6253\u6c34\u62e5\u6709\u5e9e\u5927\u7684\u5e02\u573a\uff0c\u4f46\u987e\u5ba2\u5e76\u4e0d\u5b8c\u5168\u7406\u89e3\u82cf\u6253\u6c34\u5230\u5e95\u662f\u4ec0\u4e48\u3002\u201d\u3002<\/span><\/section>\n
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\u6211\u4eec\u505a\u7684\u4e8b\u60c5\u8ba9\u767e\u5a01\u8f7b\u82cf\u6253\u6210\u4e3a\u6700\u597d\uff0c\u76ee\u6807\u5c31\u662f\u8ba9\u987e\u5ba2\u6ee1\u610f\u3002<\/span><\/section>\n
\u6839\u636e\u8054\u5408\u7814\u7a76\u516c\u53f8\uff08Allied Research\uff09\u7684\u6570\u636e\u663e\u793a\uff0c2019\u5e74\uff0c\u7f8e\u56fd\u7684\u786c\u82cf\u6253\u6c34\u54c1\u7c7b\u4ef7\u503c38\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba1\u52302027\u5e74\uff0c\u8be5\u54c1\u7c7b\u5c06\u589e\u957f\u8fd1\u4e09\u500d\uff0c\u8fbe\u5230109\u4ebf\u7f8e\u5143\u3002<\/span><\/section>\n
Dickson\u8bf4\uff0c\u5728\u82f1\u56fd\u5e02\u573a\uff0c\u4ed6\u4eec\u4e5f\u4e3a\u589e\u957f\u505a\u597d\u4e86\u51c6\u5907\uff0c\u82cf\u6253\u6c34\u5c06\u5b9a\u4f4d\u4e3a\u201c\u6301\u7eed\u7684\u54c1\u7c7b\u201d\u3002\u767e\u5a01\u5229\u7528\u4e13\u4e1a\u6570\u636e\u548c\u5c3c\u5c14\u68ee\u7edf\u8ba1\u6570\u636e\u9884\u6d4b\uff0c\u672a\u6765\u56db\u5e74\uff0c\u5728\u82f1\u56fd\u8be5\u884c\u4e1a\u5c06\u4ece2020\u5e74560\u4e07\u82f1\u9551\u589e\u957f\u52306\u4ebf\u82f1\u9551\u3002<\/span><\/section>\n
01<\/span><\/strong><\/section>\n
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\u9664\u6b64\u4e4b\u5916\uff0c\u786c\u82cf\u6253\u7684\u4f7f\u7528\u573a\u666f\u4e5f\u975e\u5e38\u591a\u800c\u4e14\u7b80\u5355\uff0c\u5bb6\u4eba\u670b\u53cb\u805a\u4f1a\u3001\u8282\u65e5\u5e86\u795d\u3001\u751a\u81f3\u5728\u4e0a\u73ed\u7684\u5348\u996d\u671f\u95f4\u90fd\u53ef\u4ee5\u559d\uff0c\u7b80\u5355\u800c\u5065\u5eb7\u7684\u996e\u7528\u4f53\u9a8c\u662f\u5e74\u8f7b\u4eba\u975e\u5e38\u559c\u6b22\u7684\u3002<\/span><\/section>\n
\u4e86\u89e3\u5230\u8fd9\u4e00\u70b9\u4e4b\u540e\uff0c\u5c31\u4f1a\u77e5\u9053\u4e3a\u4ec0\u4e48\u767e\u5a01\u90a3\u4e48\u60f3\u62ff\u4e0b\u786c\u82cf\u6253\u8fd9\u4e00\u54c1\u7c7b\u7684\u5e02\u573a\u5360\u6709\u7387\u4e86\u3002<\/span><\/section>\n
02<\/strong><\/section>\n
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\u53c2\u8003\u8d44\u6599\uff1a<\/section>\n

\u300aBud Light on why its \u2018fun brand personality\u2019 will be key to cracking hard seltzer\u00a0\u300b\u00a0\u00a0Manny Pham\u00a02021<\/span><\/span><\/p>\n

\u6765\u6e90\uff1aMarketingweek
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