{"id":41743,"date":"2023-06-21T09:50:52","date_gmt":"2023-06-21T09:50:52","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=117591"},"modified":"2023-06-21T10:00:01","modified_gmt":"2023-06-21T10:00:01","slug":"%e5%a4%8f%e5%ad%a3%e9%a5%ae%e6%96%99%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=41743","title":{"rendered":"\u590f\u5b63\u996e\u6599\u8d8b\u52bf"},"content":{"rendered":"
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\u5e02\u573a\u7814\u7a76\u673a\u6784Nielsen IQ\u5728\u590f\u5b63\u6765\u4e34\u4e4b\u9645\u53d1\u5e03\u4e86\u4e00\u4efd\u540d\u4e3a\u300a\u590f\u65e5\u7545\u996e:\u63ed\u793a\u590f\u65e5\u4e94\u5927\u996e\u6599\u8d8b\u52bf\u300b\u7684\u6d1e\u5bdf\u62a5\u544a\uff0c\u8be5\u62a5\u544a\u805a\u7126\u4e86\u4e00\u4e9b\u9010\u6e10\u4e0a\u5347\u7684\u8d8b\u52bf\uff0c\u4ee5\u53ca\u4e00\u4e9b\u53ef\u80fd\u6ca1\u6709\u9884\u89c1\u5230\u7684\u8d8b\u52bf\u3002<\/span><\/p>\n

Nielsen IQ\u786e\u5b9a\u7684\u590f\u5b63\u996e\u6599\u8d8b\u52bf\u4e4b\u4e00\u662f\u51b7\u8403\u996e\u6599\u70ed\u6f6e\u3002\u4e0e\u4f20\u7edf\u5496\u5561\u76f8\u6bd4\uff0c\u51b7\u8403\u5496\u5561\u7684\u9178\u5ea6\u66f4\u4f4e\uff0c\u5496\u5561\u56e0\u542b\u91cf\u66f4\u5c11\uff0c\u662f\u4e00\u79cd\u66f4\u5065\u5eb7\u7684\u9009\u62e9\u3002<\/span><\/p>\n

\u590f\u5b63\u996e\u6599\u7684\u53e6\u4e00\u5927\u8d8b\u52bf\u662f\u53ef\u6301\u7eed\u6027\u3002Nielsen IQ\u6307\u51fa\u4e86\u5065\u5eb7\u548c\u53ef\u6301\u7eed\u4ea7\u54c1\u5bf9\u6d88\u8d39\u8005\u7684\u5f71\u54cd\u3002<\/span><\/p>\n

<\/p>\n

\u62a5\u544a\u663e\u793a\uff0c92%\u7684\u6d88\u8d39\u8005\u8868\u793a\u5728\u9009\u62e9\u54c1\u724c\u65f6\uff0c\u53ef\u6301\u7eed\u6027\u662f\u5f88\u91cd\u8981\u7684\u3002\u5176\u4e2d\uff0c\u690d\u7269\u6027\u725b\u5976\u66ff\u4ee3\u54c1\u548c\u4f7f\u7528\u53ef\u751f\u7269\u964d\u89e3\u5305\u88c5\u7684\u54c1\u724c\u5df2\u7ecf\u5728\u996e\u6599\u9886\u57df\u53d6\u5f97\u4e86\u8fdb\u5c55\u3002<\/span><\/p>\n

Nielsen IQ\u53d1\u73b0\u7684\u4e00\u4e2a\u66f4\u660e\u663e\u7684\u8d8b\u52bf\u662f\u65e0\u9152\u7cbe\u9e21\u5c3e\u9152\u7684\u5174\u8d77\u3002<\/span>\u4ee5\u7f8e\u56fd\u4e3a\u4f8b\uff0c\u622a\u81f32022\u5e747\u670816\u65e5\u548c\u622a\u81f34\u670829\u65e5\u768452\u5468\u6570\u636e\u663e\u793a\uff1a<\/span>\u201c\u57282021\u5e748\u6708\u81f32022\u5e748\u6708\u671f\u95f4\uff0c\u7f8e\u56fd\u65e0\u9152\u7cbe\u996e\u6599\u7684\u603b\u9500\u552e\u989d\u4e3a3.95\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f20.6%\u3002<\/span>\u75ab\u60c5\u5927\u6d41\u884c\u4f7f\u66f4\u591a\u7684\u6d88\u8d39\u8005\u5173\u6ce8\u81ea\u5df1\u7684\u5065\u5eb7\uff0c\u6240\u4ee5\u8bb8\u591a\u4eba\u90fd\u5728\u5bfb\u6c42\u9152\u7cbe\u7684\u66ff\u4ee3\u54c1\u3002<\/span>\u4f5c\u4e3a\u56de\u5e94\uff0c\u5373\u996e\u65e0\u9152\u7cbe\u9e21\u5c3e\u9152\u7684\u9500\u91cf\u6b63\u5728\u4e0a\u5347\u3002<\/span>\u201d<\/span><\/p>\n

\u62a5\u544a\u8fd8\u6307\u51fa\uff0c\u5373\u996e(RTD)\u5e76\u4e0d\u662f\u552f\u4e00\u4e00\u4e2a\u4ece\u65e0\u9152\u7cbe\u996e\u6599\u7684\u5174\u8da3\u4e2d\u53d7\u76ca\u7684\u9886\u57df\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u6b63\u5728\u5236\u4f5c\u81ea\u5df1\u7684\u65e0\u9152\u7cbe\u996e\u6599\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u679c\u6c41\u548c\u5176\u4ed6\u8c03\u9152\u7684\u9500\u91cf\u3002<\/span><\/p>\n

\u8fd9\u4e5f\u4e0e\u82f1\u654f\u7279\u6700\u8fd1\u53d1\u5e03\u7684\u4e00\u9879\u7814\u7a76\u7ed3\u679c\u76f8\u543b\u5408\u3002\u8be5\u5e02\u573a\u7814\u7a76\u516c\u53f8\u6307\u51fa\uff0c\u8fd1\u56db\u6210(22%)\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u5bc6\u5207\u6216\u5076\u5c14(16%)\u9075\u5faa\u4e00\u79cd\u6e05\u9192\u597d\u5947\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/span><\/p>\n

<\/p>\n

\u82f1\u654f\u7279\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u7f8e\u56fd\u4eba\u8868\u793a\u4ed6\u4eec\u9075\u5faa\u6216\u5c06\u9075\u5faa\u4e00\u79cd\u6e05\u9192\u597d\u5947\u7684\u751f\u6d3b\u65b9\u5f0f\u7684\u4e3b\u8981\u539f\u56e0\u662f\u4e3a\u4e86\u8eab\u4f53\u5065\u5eb7(39%)\uff0c\u4e3a\u4e86\u7701\u94b1(35%)\uff0c\u5076\u5c14\u653e\u7eb5\u4e00\u4e0b\u6d88\u8d39\u9152\u7cbe(35%)\uff0c\u4ee5\u53ca\u5fc3\u7406\u5065\u5eb7(29%)\u3002<\/span><\/p>\n

\u82f1\u654f\u7279\u7f8e\u56fd\u62a5\u544a\u516c\u53f8\u98df\u54c1\u548c\u996e\u6599\u90e8\u526f\u4e3b\u4efb\u5728\u4e00\u4efd\u58f0\u660e\u4e2d\u8bf4:\u201c\u6e05\u9192\u597d\u5947\u7684\u751f\u6d3b\u65b9\u5f0f\u7684\u6269\u5927\uff0c\u4ee5\u53ca\u9152\u7cbe\u66ff\u4ee3\u54c1\u996e\u6599\u7684\u589e\u957f\uff0c\u6807\u5fd7\u7740\u6d88\u8d39\u8005\u4e0e\u9152\u7cbe\u7684\u5173\u7cfb\u53d8\u5f97\u66f4\u52a0\u8c28\u614e\u3002\u8fd9\u79cd\u6e05\u9192\u597d\u5947\u7684\u751f\u6d3b\u65b9\u5f0f\u5f80\u5f80\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u4e00\u79cd\u5f52\u5c5e\u611f\u548c\u652f\u6301\u611f\u3002\u201d<\/span><\/p>\n

\u4fe1\u606f\u6765\u6e90\uff1ahttps:\/\/www.bevindustry.com\/articles\/95889-insights-shows-health-sustainability-driving-beverage-choice<\/span><\/p>\n

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\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u5e02\u573a\u7814\u7a76\u673a\u6784Nielsen IQ\u5728\u590f\u5b63\u6765\u4e34\u4e4b\u9645\u53d1\u5e03\u4e86\u4e00\u4efd\u540d\u4e3a\u300a\u590f\u65e5\u7545\u996e:\u63ed\u793a\u590f\u65e5\u4e94\u5927\u996e\u6599\u8d8b\u52bf\u300b\u7684\u6d1e\u5bdf\u62a5\u544a\uff0c\u590f\u5b63\u996e\u6599\u7684\u53e6\u4e00\u5927\u8d8b\u52bf\u662f\u53ef\u6301\u7eed\u6027\u3002Nielsen IQ\u6307\u51fa\u4e86\u5065\u5eb7\u548c\u53ef\u6301\u7eed\u4ea7\u54c1\u5bf9\u6d88\u8d39\u8005\u7684\u5f71\u54cd\u3002\u690d\u7269\u6027\u725b\u5976\u66ff\u4ee3\u54c1\u548c\u4f7f\u7528\u53ef\u751f\u7269\u964d\u89e3\u5305\u88c5\u7684\u54c1\u724c\u5df2\u7ecf\u5728\u996e\u6599\u9886\u57df\u53d6\u5f97\u4e86\u8fdb\u5c55\u3002Nielsen IQ\u53d1\u73b0\u7684\u4e00\u4e2a\u66f4\u660e\u663e\u7684\u8d8b\u52bf\u662f\u65e0\u9152\u7cbe\u9e21\u5c3e\u9152\u7684\u5174\u8d77\u3002\u75ab\u60c5\u5927\u6d41\u884c\u4f7f\u66f4\u591a\u7684\u6d88\u8d39\u8005\u5173\u6ce8\u81ea\u5df1\u7684\u5065\u5eb7\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-41743","post","type-post","status-publish","format-standard","hentry","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/41743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41743"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/41743\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}