{"id":42067,"date":"2023-07-05T16:07:59","date_gmt":"2023-07-05T16:07:59","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=118278"},"modified":"2023-07-05T16:08:00","modified_gmt":"2023-07-05T16:08:00","slug":"%e9%94%80%e5%94%ae%e9%a2%9d%e5%b0%86%e8%be%be10%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%81%e7%b3%96%e6%9e%9c%e5%b7%a8%e5%a4%b4%e7%8e%9b%e6%b0%8f%e7%9a%84%e5%86%b0%e6%b7%87%e6%b7%8b%e9%87%8e%e5%bf%83","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=42067","title":{"rendered":"\u9500\u552e\u989d\u5c06\u8fbe10\u4ebf\u7f8e\u5143\uff01\u7cd6\u679c\u5de8\u5934\u739b\u6c0f\u7684\u201c\u51b0\u6dc7\u6dcb\u91ce\u5fc3\u201d"},"content":{"rendered":"
\u51b0\u6dc7\u6dcb\uff0c\u5168\u7403\u8303\u56f4\u5185\u201c\u52a0\u901f\u5ea6\u201d\u3002<\/span><\/section>\n
\u636e\u76f8\u5173\u6570\u636e\u663e\u793a\uff0c\u968f\u7740\u51b0\u6dc7\u6dcb\u5e02\u573a\u7684\u89c4\u6a21\u5c06\u8fdb\u4e00\u6b65\u62d3\u5c55\uff0c\u6280\u672f\u548c\u96f6\u552e\u8fdb\u4e00\u6b65\u6269\u5f20\uff0c\u5168\u7403\u51b0\u6dc7\u6dcb\u5e02\u573a\u89c4\u6a21\u6b63\u5728\u8fc5\u901f\u589e\u957f\u30022019\u5e74\u5168\u7403\u51b0\u6dc7\u6dcb\u5e02\u573a\u89c4\u6a21\u7ea6\u4e3a615\u4ebf\u6b27\u5143\uff0c\u5176\u4e2d\u4e9a\u6d32\u3001\u897f\u6b27\u548c\u5317\u7f8e\u5927\u5e45\u9886\u5148\u4e8e\u4e1c\u6b27\u3001\u4e2d\u4e1c\u3001\u62c9\u7f8e\u3001\u975e\u6d32\u3001\u6fb3\u6d32\u7b49\u5730\u533a\u3002\u636e\u9884\u8ba1\uff0c2027\u5e74\u5168\u7403\u51b0\u6dc7\u6dcb\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230919\u4ebf\u7f8e\u5143\uff08\u7ea6808\u4ebf\u6b27\u5143\uff09\uff0c\u590d\u5408\u589e\u957f\u7387\u4e3a3.47%\uff0c\u4fdd\u6301\u7a33\u5b9a\u589e\u957f\u3002<\/span><\/section>\n
\u8bde\u751f\u4e8e1911\u5e74\u7684\u5168\u7403\u6700\u5927\u7684\u7cd6\u679c\u5236\u9020\u5546\u2014\u2014\u739b\u6c0f\uff0c\u4f3c\u4e4e\u5bf9\u4e8e\u6240\u6709\u7684\u201c\u751c\u871c\u4e8b\u4e1a\u201d\u7740\u8ff7\uff0c\u5728\u7cd6\u679c\u5de7\u514b\u529b\u9886\u57df\u62ff\u7a33\u201c\u4e00\u54e5\u201d\u5730\u4f4d\u4e4b\u540e\uff0c\u739b\u6c0f\u5f00\u59cb\u9ed8\u9ed8\u53d1\u529b\u51b0\u6dc7\u6dcb\u54c1\u7c7b\uff0c\u5e76\u8bd5\u56fe\u5728\u8fd9\u4e2a\u9886\u57df\u5360\u636e\u201c\u4e00\u5e2d\u4e4b\u5730\u201d\u3002<\/span><\/section>\n
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\u201ca goal\u201d<\/strong><\/span><\/p>\n

\u4e00\u4e2a\u76ee\u6807<\/strong><\/span><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u300a\u4e2d\u56fd\u51b0\u6dc7\u6dcb\u300b\u89c2\u5bdf\u5230\uff0c\u5728\u4eca\u5e74\uff082023\u5e74\uff09\u4e94\u6708\u5e95\uff0c\u739b\u6c0f\u4efb\u547d\u739b\u6c0f\u7bad\u724c\u5317\u7f8e\u516c\u53f8\u603b\u88c1\u5b89\u4e1c\u00b7\u6587\u68ee\u7279\uff08Anton Vincent\uff09\u517c\u4efb\u4e86\u739b\u6c0f\u5168\u7403\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u7684\u9886\u5bfc\uff0c\u5e76\u900f\u9732\u4e86\u96c6\u56e2\u76ee\u6807\u662f\u8ba9\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u7684\u5168\u7403\u9500\u552e\u989d\u8fbe\u523010\u4ebf\u7f8e\u5143\u3002<\/span><\/section>\n
\u4e8b\u5b9e\u4e0a\uff0c\u739b\u6c0f\u4e5f\u786e\u5b9e\u4e00\u76f4\u5728\u4e3a\u8fd9\u4e2a\u201c\u76ee\u6807\u201d\u52aa\u529b\u3002<\/span><\/section>\n
\u9996\u5148\u662f\u5b8c\u5584\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u77e9\u9635\uff0c\u8fdb\u519b\u65b0\u9886\u57df\u3002<\/span><\/strong><\/span><\/section>\n
\u5728\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u77e9\u9635\u5b8c\u5584\u65b9\u9762\uff0c\u4e8e\u51b0\u6dc7\u6dcb\u54c1\u7c7b\u201c\u884c\u8d70\u201d\u4e8634\u5e74\u7684\u739b\u6c0f\u76ee\u524d\u5df2\u7ecf\u62e5\u67097\u4e2a\u51b0\u6dc7\u6dcb\u54c1\u724c\uff0c\u9500\u5f80\u81f3\u5168\u7403\u768440\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u5728\u539f\u6709\u7684Dove\u5fb7\u8299\u3001M&M's\u3001Twix\u3001Snickers\u58eb\u529b\u67b6\u7684\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u57fa\u7840\u4e0a\uff0c\u739b\u6c0f\u53c8\u63a8\u51fa\u4e86M&M's\u5de7\u514b\u529b\u8c46\u66f2\u5947\u51b0\u6dc7\u6dcb\u4e09\u660e\u6cbb\u3001Twix\u66f2\u5947\u9762\u56e2\u51b0\u6dc7\u6dcb\u7b49\u65b0\u4ea7\u54c1\uff0c\u6301\u7eed\u5b8c\u5584\u4ea7\u54c1\u77e9\u9635\u3002<\/span><\/section>\n
\u56fe\u6e90\uff1a\u7f51\u7edc\u00a0\u4fb5\u5220<\/span><\/section>\n
\u5f88\u663e\u7136\uff0c\u739b\u6c0f\u82e5\u60f3\u5b8c\u6210\u76ee\u6807\uff0c\u4ec5\u5728\u539f\u6709\u7684\u201c\u9886\u5730\u201d\u6298\u817e\u662f\u8fdc\u8fdc\u4e0d\u591f\u7684\u3002<\/span><\/section>\n
\u56e0\u6b64\u739b\u6c0f\u4e5f\u76ef\u4e0a\u4e86\u5f53\u4e0b\u5982\u706b\u5982\u837c\u7684\u690d\u7269\u57fa\u51b0\u6dc7\u6dcb\uff0c\u76d8\u7b97\u7740\u81ea\u5df1\u7684\u201c\u5c0f\u5fc3\u601d\u201d\u3002\u636e\u76f8\u5173\u8d44\u6599\u663e\u793a\uff0c\u739b\u6c0f\u65a5\u8d4450\u4ebf\u7f8e\u5143\u5bf9\u4ee5\u201c\u575a\u679c\u68d2\u201d\u4ea7\u54c1\u5c0f\u6709\u540d\u6c14\u7684\u201c Kind North America\u201d\u5b8c\u6210\u6536\u8d2d\u4e4b\u540e\uff0c\u6b63\u5728\u4ee5\u5176\u4e3a\u652f\u6491\uff0c\u7814\u53d1\u751f\u4ea7\u690d\u7269\u57fa\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u3002<\/span><\/section>\n
\u5176\u6b21\u662f\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u7684\u53bb\u5b63\u8282\u5316\u3002<\/strong><\/span><\/section>\n
\u5176\u5b9e\u4e0d\u96be\u53d1\u73b0\uff0c\u65e0\u8bba\u662f\u4e2d\u56fd\u51b0\u6dc7\u6dcb\u4f01\u4e1a\u8fd8\u662f\u5916\u56fd\u51b0\u6dc7\u6dcb\u4f01\u4e1a\u4e0d\u7ea6\u800c\u540c\u7684\u90fd\u5728\u5c06\u6ce8\u610f\u529b\u5411\u201c\u51b0\u6dc7\u6dcb\u53bb\u5b63\u8282\u5316\u201d\u8f6c\u79fb\u3002<\/span><\/section>\n
\u524d\u51e0\u65e5\uff0c\u8054\u5408\u5229\u534e\u51b0\u6dc7\u6dcb\u603b\u88c1Matt Close\u4e5f\u66fe\u76f4\u8a00\u79f0\uff1a\u201c\u6211\u8ba8\u538c\u6210\u4e3a\u62b1\u6028\u5929\u6c14\u7684\u4eba\u3002\u201d\u739b\u6c0f\u4e5f\u540c\u6837\u5728\u5c06\u8fd9\u4ef6\u4e8b\u843d\u5b9e\u5728\u5b9e\u9645\u52a8\u4f5c\u4e4b\u4e2d\u3002<\/span><\/section>\n
\u9664\u4e86\u5728\u8fce\u5408\u590f\u5b63\u7684\u51b0\u6dc7\u6dcb\u6d88\u8d39\u70ed\u6f6e\uff0c\u63a8\u65b0\u54c1\u505a\u8425\u9500\u4e4b\u5916\uff0c\u739b\u6c0f\u8fd8\u901a\u8fc7\u4e0e\u201cNational Football League\u201d\uff08\u56fd\u5bb6\u8db3\u7403\u8054\u76df\uff09\u4e0e\u5176\u65d7\u4e0b\u7684\u201cSnickers ice cream Bar\u201d\u201c\u58eb\u529b\u67b6\u51b0\u6dc7\u6dcb\u68d2\u201d\u6240\u8fbe\u6210\u7684\u5408\u4f5c\u5173\u7cfb\u5728\u51b0\u6dc7\u6dcb\u9500\u552e\u8f83\u5f31\u7684\u79cb\u5b63\u4ee5\u53ca\u51ac\u5b63\u4fc3\u8fdb\u4e1a\u52a1\u7684\u589e\u957f\u3002<\/span><\/section>\n
\u201cstore-hailing\u201d\uff08\u6309\u9700\u79fb\u52a8\u51b0\u6dc7\u6dcb\u5e97\u670d\u52a1\u4f53\u7cfb\uff09<\/span><\/span><\/section>\n
\u56fe\u6e90\uff1a\u7f51\u7edc \u4fb5\u5220<\/span><\/span><\/section>\n
\u6b64\u5916\uff0c\u739b\u6c0f\u8fd8\u4e0e\u5168\u7403\u9886\u5148\u7684\u5546\u5e97\u53eb\u8f66\u670d\u52a1\u516c\u53f8Conjure\u5408\u4f5c\uff0c\u5728\u6d1b\u6749\u77f6\u4e0a\u7ebf\u201cstore-hailing\u201d\uff08\u6309\u9700\u79fb\u52a8\u51b0\u6dc7\u6dcb\u5e97\u670d\u52a1\u4f53\u7cfb\uff09\uff0c\u5728\u8be5\u8ba2\u8d2d\u6d41\u7a0b\u4e2d\uff0c\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u667a\u80fd\u624b\u673a\u8ba2\u8d2dM&M'S\u3001\u58eb\u529b\u67b6\u3001 TWIX\u7b49\u54c1\u724c\u51b0\u6dc7\u6dcb\uff0c\u5e76\u80fd\u5728\u77ed\u77ed\u51e0\u5206\u949f\u5185\u5c06\u5176\u9001\u5230\u987e\u5ba2\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u6301\u7eed\u8ba9\u51b0\u6dc7\u6dcb\u53d8\u5f97\u201c\u89e6\u624b\u53ef\u53ca\u201d\u4e5f\u6210\u4e3a\u739b\u6c0f\u52aa\u529b\u5f31\u5316\u51b0\u6dc7\u6dcb\u65f6\u4ee4\u6027\u7684\u4e00\u5927\u4eae\u773c\u52a8\u4f5c\u3002<\/span><\/section>\n
\u4e5f\u6216\u8bb8\u662f\u8eab\u8d1f\u201c\u751c\u871c\u57fa\u56e0\u201d\uff0c\u739b\u6c0f\u5728\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u4e5f\u5c1d\u5230\u4e86\u201c\u4e0d\u5c0f\u7684\u751c\u5934\u201d\u3002\u5728\u8fc7\u53bb\u7684\u4e94\u5e74\u4e2d\uff0c\u5168\u7403\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u9500\u552e\u989d\u589e\u957f\u4e8642%\uff0c\u5176\u4e2dDove\u5fb7\u8299\u51b0\u6dc7\u6dcb2022\u5e74\u589e\u957f12%\u8868\u73b0\u9887\u4e3a\u4eae\u773c\u3002<\/span><\/section>\n
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\u201cwe do believe we have the biggest brands in ice cream.\u201d<\/strong><\/span><\/p>\n

\u76f8\u4fe1\u6211\u4eec\u672a\u6765\u4f1a\u6709\u6700\u5927\u7684\u51b0\u6dc7\u6dcb\u54c1\u724c<\/strong><\/span><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u201cWe don\u2019t have the biggest ice cream brands, but we do believe we have the biggest brands in ice cream.\u201d<\/span><\/section>\n
\u201c\u867d\u7136\u6211\u4eec\u73b0\u5728\u6ca1\u6709\u6700\u5927\u7684\u51b0\u6dc7\u6dcb\u54c1\u724c\uff0c\u4f46\u6211\u4eec\u76f8\u4fe1\u672a\u6765\u4f1a\u6709\u3002\u201d\u739b\u6c0f\u51b0\u6dc7\u6dcb\u603b\u7ecf\u7406Shaf Lalani\u4fe1\u5fc3\u6ee1\u6ee1\u3002<\/span><\/section>\n
\u636e\u6b27\u777f\u56fd\u9645\uff08Euromonitor International\uff09\u7684\u6570\u636e\u663e\u793a\uff0c\u5f53\u4e0b\u739b\u6c0f\u5df2\u7136\u6210\u529f\u8dfb\u8eab\u7f8e\u56fd\u51b0\u6dc7\u6dcb\u5236\u9020\u5546\u7684\u524d\u5341\u540d\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u201c\u52aa\u529b\u4e14\u6709\u5929\u8d4b\u201d\u7684\u739b\u6c0f\u5728\u51b0\u6dc7\u6dcb\u9886\u57df\u53ef\u8c13\u662f\u201c\u672a\u6765\u53ef\u671f\u201d\uff0c\u4f46\u662f\u82e5\u5c06\u76ee\u5149\u653e\u5728\u66f4\u4e3a\u5b9e\u9645\u7684\u96f6\u552e\u989d\u5dee\u8ddd\u4e4b\u4e0a\uff0c\u739b\u6c0f\u8fd8\u4e0e\u54c8\u6839\u8fbe\u65af\u7684\u6bcd\u516c\u53f8\u901a\u7528\u78e8\u574a\u3001 Ben & Jerry\u2019s\u7684\u6bcd\u516c\u53f8\u8054\u5408\u5229\u534e\u6709\u7740\u4e0d\u53ef\u5ffd\u89c6\u7684\u5dee\u8ddd\u3002<\/span><\/section>\n
\u739b\u6c0f\u4e5f\u900f\u9732\uff0c\u4e0b\u4e00\u6b65\u6269\u5927\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u9500\u552e\u7684\u4e3b\u8981\u6218\u7565\u91cd\u70b9\u5219\u662f\u5c06\u66f4\u591a\u7684\u7cd6\u679c\u5de7\u514b\u529b\u54c1\u724c\u4ea7\u54c1\u5ef6\u4f38\u4e3a\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u3002<\/span><\/section>\n

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Dove\u5fb7\u8299\u51b0\u6dc7\u6dcb<\/span><\/p>\n

\u56fe\u6e90\uff1a\u739b\u6c0f \u4fb5\u5220<\/span><\/span><\/section>\n
\u201c\u6d88\u8d39\u8005\u8d2d\u4e70\u6211\u4eec\u7cd6\u679c\u5de7\u514b\u529b\u4ea7\u54c1\u5e76\u65f6\u523b\u5173\u6ce8\u3001\u53c2\u4e0e\u6211\u4eec\u54c1\u724c\u7684\u4ea4\u53c9\u7387\u8fbe\u5230\u4e8664%\uff0c\u8fd9\u7ed9\u4e88\u4e86\u6211\u4eec\u91cd\u5145\u8db3\u7684\u4fe1\u5fc3\uff0c\u6211\u4eec\u6709\u7406\u7531\u8ba4\u4e3a\u6211\u4eec\u4f1a\u83b7\u80dc\u3002\u201dShaf Lalani\u8ba4\u4e3a\u6df1\u8015\u591a\u5e74\u7684\u739b\u6c0f\u65d7\u4e0b\u5404\u4e2a\u5b50\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u6240\u4fdd\u6301\u7684\u826f\u597d\u5173\u7cfb\u5c06\u6210\u4e3a\u91cd\u8981\u7684\u52a9\u529b\u3002<\/span><\/section>\n
1986\u5e74\uff0c\u739b\u6c0f\u5b8c\u6210\u5bf9Dove\u5fb7\u8299\u7684\u6536\u8d2d\uff0c\u8fdb\u5165\u5230\u4e86\u51b0\u6dc7\u6dcb\u9886\u57df\uff0c\u5728\u540e\u6765\u7684\u53d1\u5c55\u4e2d\uff0c\u5305\u62ecDove\u5fb7\u8299\u3001M&M's\u3001Twix\u3001Snickers\u58eb\u529b\u67b6\u7b49\u7cd6\u679c\u5de7\u514b\u529b\u54c1\u724c\u5728\u5185\uff0c\u5728\u5411\u51b0\u6dc7\u6dcb\u54c1\u7c7b\u5ef6\u4f38\u4e0a\u90fd\u6709\u7740\u9887\u4e3a\u4e0d\u9519\u7684\u8868\u73b0\uff0cSnickers\u58eb\u529b\u67b6\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u3001M&M's\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u5206\u522b\u65a9\u83b7\u7545\u9500\u699c\u7684\u524d\u4e24\u4f4d\uff0c\u800cTwix\u51b0\u6dc7\u6dcb\u662f\u4e00\u4f17\u4ea7\u54c1\u4e2d\u589e\u957f\u6700\u5feb\u7684\u3002<\/span><\/section>\n
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\u201cmake investment and\u00a0build factories\u201d<\/strong><\/p>\n

\u6295\u8d44\u5efa\u5382<\/strong><\/span><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u4f9b\u5e94\u94fe\uff0c\u72b9\u5982\u751f\u547d\u7ebf\u3002<\/span><\/section>\n
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\u6b64\u5916\uff0c\u739b\u6c0f\u8fd8\u8868\u793a\uff0c\u5c06\u7ee7\u7eed\u6295\u8d442000\u4e07\u7f8e\u5143\uff0c\u7528\u4e8e\u8fdb\u4e00\u6b65\u63d0\u5347\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u7684\u4ea7\u80fd\u4ee5\u53ca\u7126\u7cd6\u7b49\u5176\u4ed6\u751f\u4ea7\u7ebf\u7684\u5347\u7ea7\u3002<\/span><\/section>\n
\u739b\u6c0f\u4e0d\u4ec5\u201c\u6709\u91ce\u5fc3\uff0c\u80c6\u5b50\u5927\u201d\u800c\u4e14\u201c\u884c\u52a8\u529b\u5f3a\u201d\u3002<\/span><\/section>\n
\u4e2d\u56fd\u5e02\u573a\u7684Dove\u5fb7\u8299\u51b0\u6dc7\u6dcb\u4ea7\u54c1<\/span><\/section>\n
\u56fe\u6e90\uff1a\u7f51\u7edc \u4fb5\u5220<\/span><\/section>\n
2020\u5e74\u521a\u521a\u8fdb\u5165\u4e2d\u56fd\u51b0\u6dc7\u6dcb\u5e02\u573a\u7684\u739b\u6c0f\uff0c2022\u5e74\u5e95\uff0c\u5728\u4e2d\u56fd\u5f15\u5165\u7684\u6295\u51655\u4ebf\u5143\u7684\u7b2c\u4e00\u5bb6\u51b0\u6dc7\u6dcb\u5de5\u5382\u5c31\u5df2\u7ecf\u5b8c\u5de5\u6295\u4ea7\u30022023\u5e74\u5e74\u521d\uff0c\u5c31\u5df2\u9762\u5411\u4e2d\u56fd\u6d88\u8d39\u8005\u63a8\u51fa\u4e86\u591a\u6b3e\u51b0\u6dc7\u6dcb\u65b0\u54c1\u3002<\/span><\/section>\n
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\u5199\u5728\u6700\u540e<\/span><\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u800c\u653e\u773c\u672a\u6765\uff0c\u88ab\u4f5c\u4e3a\u201c\u57fa\u7840\u5e7f\u6cdb\u4e1a\u52a1\u7684\u4e00\u90e8\u5206\u201d\uff0c\u8fdb\u884c\u91cd\u70b9\u5173\u6ce8\u4e0e\u53d1\u5c55\u7684\u51b0\u6dc7\u6dcb\u677f\u5757\u663e\u7136\u8868\u73b0\u4e0d\u4f1a\u8ba9\u5927\u5bb6\u5931\u671b\uff0c\u800c\u739b\u6c0f\u53ef\u8c13\u662f\u5728\u7528\u5b9e\u529b\u6f14\u7ece\u4e00\u573a\u5bf9\u201c\u751c\u871c\u201d\u7684\u72c2\u70ed\u4e0e\u8ffd\u9010\u3002<\/span><\/section>\n
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\u4f5c\u8005\uff1a\u4e0d\u65e7\uff1b<\/span><\/p>\n

\u6765\u6e90\uff1a\u300a\u4e2d\u56fd\u51b0\u6dc7\u6dcb\u300b<\/p>\n

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