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01<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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AI\u50ac\u751f\u7684\u65b0\u6570\u636e\u6536\u96c6\u65b9\u5f0f\u53ef\u4ee5\u5c06\u7528\u6237\u5927\u8111\u4e2d\u7684\u201c\u54c1\u7c7b\u8bcd\u201d\u663e\u6027\u5316\uff0c\u6e05\u6670\u5c55\u793a\u6d88\u8d39\u8005\u5927\u8111\u4e2d\u54c1\u7c7b\u8fd0\u52a8\u7684\u8f68\u8ff9\uff0c\u8fd9\u5bf9\u4e8e\u8bb2\u7a76\u5360\u9886\u5fc3\u667a\u7684\u6d88\u8d39\u54c1\u724c\u6765\u8bf4\u4ef7\u503c\u6781\u9ad8\u3002\u5728\u5185\u5bb9\u7535\u5546\u5e73\u53f0\u548cAI\u8bde\u751f\u4e4b\u524d\uff0c\u6d88\u8d39\u8005\u8ba4\u77e5\u7ed3\u6784\u7684\u663e\u6027\u5316\u53ea\u80fd\u901a\u8fc7\u5927\u89c4\u6a21\u7528\u6237\u8bbf\u8c08\u624d\u80fd\u5b9e\u73b0\uff0c\u5546\u673a\u6d1e\u5bdf\u7684\u6210\u672c\u7ed3\u6784\u56e0\u4e4b\u53d1\u751f\u4e86\u5929\u5dee\u5730\u522b\u7684\u53d8\u5316\u3002<\/p>\n<\/section>\n

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02<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\n

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2016\u5e74\uff0c\u54c8\u4f5b\u5927\u5b66\u6559\u6388\u514b\u91cc\u65af\u5766\u68ee\u63d0\u51fa\u4e86\u5f85\u529e\u4efb\u52a1\u7406\u8bba\uff08Job to be done\uff0cJTBD\uff09\u3002\u4ed6\u6307\u51fa\uff1a\u201c\u4f01\u4e1a\u771f\u6b63\u5e94\u8be5\u5173\u6ce8\u7684\u662f\u987e\u5ba2\u5728\u4e00\u4e2a\u7ed9\u5b9a\u7684\u73af\u5883\u4e2d\u60f3\u8981\u6539\u5584\u7684\u4e8b\u3001\u5b8c\u6210\u7684\u4efb\u52a1\u3002\u201d\u6839\u636e\u8fc7\u5f80\u7684\u54a8\u8be2\u5b9e\u8df5\uff0c\u6211\u4eec\u5c06\u8fd9\u79cd\u201c\u7ed9\u5b9a\u7684\u73af\u5883\u201d\u5b9a\u4e49\u4e3a\u987e\u5ba2\u65f6\u7a7a\u5207\u7247\uff08Customer Micro Moment\uff09\uff0c\u672c\u8d28\u662f\u6d88\u8d39\u8005\u67d0\u65f6\u67d0\u5730\u8eab\u5904\u7684\u5fae\u89c2\u535a\u5f08\u73af\u5883\u3002\u8eab\u5904\u4e8e\u6b64\u5fae\u89c2\u535a\u5f08\u73af\u5883\u7684\u6d88\u8d39\u8005\u5fc3\u7406\u4e0a\u81ea\u7136\u5730\u4ea7\u751f\u67d0\u79cd\u6e34\u671b\uff0c\u4ea7\u751f\u4e00\u7cfb\u5217\u60f3\u8981\u5b8c\u6210\u7684\u4efb\u52a1\uff08Job to be Done\uff09\u3002<\/p>\n

\u5229\u7528\u987e\u5ba2\u65f6\u7a7a\u5207\u7247\u548cJTBD\u8fd9\u4e24\u4e2a\u5de5\u5177\uff0c\u54c1\u724c\u5546\u5bb6\u5c31\u80fd\u591f\u57fa\u4e8e\u54c1\u7c7b\u8d5b\u9053\u53cd\u5411\u63cf\u7ed8\u51fa\u662f\u54ea\u4e9b\u987e\u5ba2\u3001\u5728\u4f55\u65f6\u4f55\u5730\u3001\u56e0\u4e3a\u4ec0\u4e48\u539f\u56e0\u4ea7\u751f\u4e86\u600e\u6837\u7684\u5fc3\u7406\u52a8\u673a\uff0c\u4ee5\u53ca\u5fc3\u7406\u52a8\u673a\u80cc\u540e\u7684\u6df1\u5c42\u6b21\u9700\u6c42\u3002\u5982\u6b64\u4e00\u6765\uff0c\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\u9700\u6c42\u7684\u7ba1\u7406\u8d8b\u4e8e\u786e\u5b9a\uff0c\u540c\u65f6\u8d5b\u9053\u673a\u4f1a\u66f4\u5177\u8c61\uff0c\u4e14\u589e\u52a0\u4f01\u4e1a\u7684\u987e\u5ba2\u89c6\u89d2\u3002<\/p>\n

\u57fa\u4e8e\u573a\u666f\u7684\u9700\u6c42\u7ba1\u7406\uff0c\u80fd\u591f\u6839\u636e\u793e\u4ea4\u6570\u636e\u53cd\u5411\u63cf\u7ed8\u987e\u5ba2\u65f6\u7a7a\u5207\u7247\u548cJTBD\uff0c\u4e3a\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e43\u81f3\u5185\u5bb9\u8425\u9500\u8fc7\u7a0b\u63d0\u4f9b\u6781\u5176\u7ec6\u817b\u7684\u6307\u5bfc\u3002\u4f8b\u5982\uff0c\u6296\u97f3\u7535\u5546\u6d1e\u5bdf\u53d1\u73b0\uff0c\u6c34\u5149\u4eea\u54c1\u7c7b\u5f88\u53d7\u7528\u6237\u6b22\u8fce\uff0c\u80cc\u540e\u7684\u539f\u56e0\u662f\u7cbe\u81f4\u5988\u5988\u6216\u65b0\u9510\u767d\u9886\u5728\u5fd9\u788c\u7684\u5e26\u5a03\u6216\u5de5\u4f5c\u573a\u666f\u4e0b\uff0c\u5e0c\u671b\u80fd\u591f\u8282\u7701\u65f6\u95f4\u3001\u5feb\u901f\u89c1\u6548\u3001\u77ac\u95f4\u53d8\u7f8e\u3002\u57fa\u4e8e\u5bf9\u6d88\u8d39\u8005\u9700\u6c42\u7684\u6df1\u5ea6\u7406\u89e3\uff0c\u62a4\u80a4\u54c1\u724cBIOLAB\u542c\u7814\u63a8\u51fa\u4e86\u201c\u5373\u96fe\u5c0f\u5206\u5b50\u9ad8\u900f\u6c34\u5149\u4eea\u201d\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u4fbf\u6377\u7684\u62a4\u80a4\u4f53\u9a8c\u3002<\/p>\n<\/section>\n

\n
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03<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u5546\u6d41\u4f20\u9012\uff1a<\/strong><\/p>\n

\u7b97\u6cd5\u9a71\u52a8\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u94fe\u8def\u4f20\u64ad<\/strong><\/p>\n<\/section>\n

\n

\u6570\u5b57\u5316\u8425\u9500\u5d1b\u8d77\u540e\uff0c\u4f20\u64ad\u63a8\u5e7f\u4e0e\u9500\u552e\u6e20\u9053\u8d8b\u4e8e\u5408\u4e00\u3002\u65e0\u8bba\u662f\u7535\u5546\u5e73\u53f0\u8fd8\u662f\u76f4\u64ad\u95f4\u5e26\u8d27\uff0c\u8fd9\u4e9b\u5177\u5907\u5a92\u4ecb\u529f\u80fd\u7684\u8d2d\u7269\u65b9\u5f0f\u5b9e\u73b0\u4e86\u201c\u6240\u89c1\u5373\u6240\u5f97\u201d\uff0c\u65e2\u662f\u4f20\u64ad\u6e20\u9053\u4e5f\u662f\u9500\u552e\u6e20\u9053\u3002\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u54c1\u724c\u5230\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u4e00\u5207\u89e6\u70b9\u90fd\u53ef\u4ee5\u6210\u4e3a\u6e20\u9053\uff0c\u201c\u4efb\u4f55\u89e6\u70b9\u5373\u6e20\u9053\u201d\uff0c\u5168\u9762\u5b9e\u73b0\u201c\u4efb\u4f55\u65f6\u95f4\u3001\u4efb\u4f55\u5730\u70b9\u201d\u7684\u6d88\u8d39\u8005\u4e92\u901a\u3002\u4e3a\u4e86\u4e0e\u4f20\u7edf\u7684\u9648\u5217\u5f0f\u9500\u552e\u201c\u6e20\u9053\u201d\u505a\u533a\u5206\uff0c\u6211\u4eec\u5c06\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u4e00\u5207\u89e6\u70b9\u4e92\u52a8\u8fc7\u7a0b\u79f0\u4e3a\u201c\u5546\u6d41\u4f20\u9012\u201d\u3002<\/p>\n

\u201c\u6211\u77e5\u9053\u4e00\u534a\u5e7f\u544a\u6253\u4e86\u6c34\u6f02\uff0c\u53ea\u4e0d\u8fc7\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u3002\u201d\u5546\u6d41\u4f20\u9012\u53ef\u4ee5\u89e3\u51b3\u8fd9\u4e00\u4f20\u7edf\u8425\u9500\u6295\u653e\u7684\u56f0\u5883\u3002\u5546\u6d41\u4f20\u9012\u662f\u57fa\u4e8e\u94fe\u8def\u7684\u5185\u5bb9\u8425\u9500\uff0c\u56f4\u7ed5\u987e\u5ba2\u884c\u4e3a\u8def\u5f84\u5e03\u5c40\u5185\u5bb9\u8425\u9500\uff0c\u5728\u4e0d\u540c\u8282\u70b9\u7684\u6d41\u8f6c\u95f4\u63d0\u5347\u8425\u9500\u6548\u7387\uff0c\u8ba9\u8425\u9500\u6295\u653e\u53ef\u76d1\u6d4b\u3001\u53ef\u95ed\u73af\u3002\u6211\u4eec\u53ef\u4ee5\u5927\u81f4\u5f52\u7eb3\u51fa\u6d88\u8d39\u8005\u5fc3\u7406\u94fe\u8def\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u94fe\u8def\u3001\u4f01\u4e1a\u884c\u4e3a\u7ba1\u7406\u94fe\u8def\u3001\u5a92\u4ecb\u5e03\u5c40\u94fe\u8def\u3001\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u7b49\u4e94\u6761\u94fe\u8def\u3002\u4e94\u6761\u94fe\u8def\u8981\u534f\u8c03\u4e00\u81f4\uff0c\u6bd4\u5982\u5a92\u4ecb\u5e03\u5c40\u94fe\u8def\u9700\u8981\u548c\u6d88\u8d39\u8005\u5fc3\u7406\u3001\u884c\u4e3a\u4e24\u6761\u94fe\u8def\u5339\u914d\uff0c\u5426\u5219\u65e0\u8bba\u6295\u653e\u591a\u5c11\u7ebf\u4e0b\u5e7f\u544a\uff0c\u90fd\u4f1a\u56e0\u201c\u94fe\u8def\u4e0d\u8fde\u201d\u800c\u65e0\u6cd5\u6709\u6548\u9a71\u52a8\u6d88\u8d39\u8005\u8d2d\u4e70\u3002<\/p>\n

\u4e94\u6761\u94fe\u8def\u7684\u6838\u5fc3\u662f\u4f01\u4e1a\u56f4\u7ed5\u6d88\u8d39\u8005\u884c\u4e3a\u94fe\u8def\uff08\u89c1\u3001\u641c\u3001\u5165\u3001\u6bd4\u3001\u8fdb\u3001\u8d2d\u3001\u8054\u3001\u6269\uff09\u5e03\u5c40\u5185\u5bb9\uff08\u89c1\u56fe1\uff09\u3002\u901a\u8fc7\u94fe\u8def\u7684\u7cbe\u76ca\u7ba1\u7406\u4ee5\u53ca\u4e0d\u65ad\u7684\u6570\u636e\u8c03\u4f18\uff0c\u4f01\u4e1a\u6709\u671b\u5b9e\u73b0\u5177\u5907\u826f\u597dROI\u7684\u6295\u653e\u6548\u7387\u3002\u57fa\u4e8e\u94fe\u8def\u601d\u7ef4\uff0c\u963f\u91cc\u5988\u5988\u63a8\u51fa\u4e86\u57fa\u4e8e\u963f\u91cc\u5df4\u5df4\u751f\u6001\u7684DEEPLINK\u8425\u9500\u94fe\u8def\uff0c\u6307\u5bfc\u54c1\u724c\u5728\u4e0d\u540c\u7684\u8425\u9500\u73af\u8282\u901a\u8fc7\u5185\u5bb9\u6d4b\u8bd5\u9002\u5e94\u5e73\u53f0\u8425\u9500\u73af\u5883\uff0c\u5b9e\u73b0\u7cbe\u76ca\u8425\u9500\u3002\u6b27\u83b1\u96c5\u57282021\u5e74618\u671f\u95f4\u91c7\u7528DEEPLINK\u6df1\u94fe\u8425\u9500\u7684\u65b9\u5f0f\u5373\u5b9e\u73b0\u4e862\u500dROI\u63d0\u5347\uff0c80%CVR\uff08\u8f6c\u5316\u7387\uff09\u63d0\u5347\u3002<\/p>\n<\/section>\n

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<\/section>\n<\/section>\n
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\u4f46\u5728\u667a\u80fd\u8425\u9500\u65f6\u4ee3\uff0c\u94fe\u8def\u9762\u4e34\u65b0\u6311\u6218\uff0c\u667a\u80fd\u5316\u7684\u5185\u5bb9\u5e73\u53f0\u7b97\u6cd5\u6210\u4e3a\u4e86\u4f01\u4e1a\u8425\u9500\u7684\u5bf9\u624b\u76d8\u3002\u5bf9\u4e8e\u54c1\u724c\u5546\u5bb6\u800c\u8a00\uff0c\u5185\u5bb9\u5e73\u53f0\u7684\u6d41\u91cf\u5206\u53d1\u548c\u5185\u5bb9\u63a8\u8350\u662f\u4e00\u4e2a\u76f2\u76d2\u3002\u5728\u641c\u7d22\u5f15\u64ce\u505a\u5185\u5bb9\u8425\u9500\uff0c\u9700\u8981\u4e0e\u641c\u7d22\u5f15\u64ce\u7684\u6392\u5e8f\u7b97\u6cd5\u535a\u5f08\uff0c\u8981\u6293\u4f4f\u5185\u94fe\u3001\u5916\u94fe\u4e0e\u7ad9\u70b9\u6743\u91cd\uff1b\u5728\u5fae\u535a\u505a\u5185\u5bb9\u8425\u9500\uff0c\u9700\u8981\u4e0e\u70ed\u641c\u6392\u540d\u7b97\u6cd5\u535a\u5f08\uff1b\u5728\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u7b49\u5e73\u53f0\u505a\u5185\u5bb9\uff0c\u9700\u8981\u4e0e\u5185\u5bb9\u5206\u53d1\u7b97\u6cd5\u535a\u5f08\uff0c\u6838\u5fc3\u662f\u201c\u7c89\u8d5e\u6bd4\u201d\uff1b\u5728\u4eac\u4e1c\u3001\u5929\u732b\u7b49\u7535\u5546\u5e73\u53f0\uff0c\u4e5f\u8981\u4e0e\u5546\u54c1\u63a8\u8350\u7b97\u6cd5\u535a\u5f08\u3002\u8fd9\u4e9b\u7b97\u6cd5\u80cc\u540e\u662f\u5e73\u53f0\u901a\u8fc7\u667a\u80fd\u5316\u624b\u6bb5\u76d1\u6d4b\u7528\u6237\u884c\u4e3a\uff0c\u8ba9\u66fe\u7ecf\u65e0\u6cd5\u6536\u96c6\u7684\u6570\u636e\uff0c\u5982\u6d4f\u89c8\u52a8\u7ebf\u3001\u773c\u7403\u52a8\u7ebf\u3001\u9762\u90e8\u8868\u60c5\u3001\u53c2\u4e0e\u5ea6\u7b49\u53d8\u5f97\u53ef\u6536\u96c6\u3002<\/p>\n

\u5e73\u53f0\u7b97\u6cd5\u591a\u6570\u65f6\u5019\u5e76\u4e0d\u76f4\u63a5\u516c\u5f00\uff0c\u4f46\u82e5\u54c1\u724c\u65b9\u638c\u63e1\u5e73\u53f0\u63a8\u8350\u7b97\u6cd5\uff0c\u5c31\u53ef\u6839\u636e\u63a8\u8350\u7b97\u6cd5\u6307\u6807\u8fdb\u884c\u9488\u5bf9\u6027\u8fd0\u8425\u30022023\u5e744\u67083\u65e5\uff0c\u9a6c\u65af\u514b\u5f00\u6e90\u4e86\u63a8\u7279\u7684\u63a8\u8350\u7b97\u6cd5\uff0c\u5e76\u627f\u8bfa\u6bcf24\u201448\u5c0f\u65f6\u4f1a\u6839\u636e\u7528\u6237\u5efa\u8bae\u66f4\u65b0\u4e00\u6b21\u63a8\u8350\u7b97\u6cd5\uff0c\u8fd9\u4e2a\u6bcf\u5929\u5206\u6790\u63a8\u83505\u4ebf\u6761\u63a8\u6587\u7684\u5927\u7b97\u6cd5\u4e00\u7ecf\u516c\u5e03\uff0c\u5c06\u63a8\u52a8\u5168\u7403\u5185\u5bb9\u5e73\u53f0\u7684\u63a8\u8350\u5f15\u64ce\u518d\u5347\u7ea7\uff0c\u4ece\u800c\u8d8a\u6765\u8d8a\u8d34\u8fd1\u7528\u6237\u5fc3\u7406\u3002<\/p>\n<\/section>\n

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04<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u5173\u7cfb\u7ba1\u7406\uff1aAI\u9a71\u52a8\u7684\u5ba2\u6237\u8d44\u4ea7\u7ecf\u8425<\/strong><\/p>\n<\/section>\n

\n

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\n
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05<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u7ed3\u8bed<\/strong><\/p>\n<\/section>\n

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