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01<\/span><\/strong><\/span><\/section>\n
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\u5176\u4e8c\uff0c\u4ef7\u683c\u51b2\u7a81<\/span><\/strong><\/span><\/section>\n
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\u4f60\u8bf4\uff0c\u8be5\u600e\u4e48\u529e\uff1f<\/span><\/section>\n
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02<\/span><\/strong><\/span><\/section>\n
\u663e\u7136\uff0c\u516c\u5173\u5185\u6838\uff0c\u662f\u7f04\u9ed8\u77e5\u8bc6\uff08tacit knowledge\uff09\uff0c\u4e0e\u663e\u6027\u77e5\u8bc6\uff08explict knowledge\uff09\u76f8\u5bf9\u5e94\uff0c\u6b64\u6982\u5ff5\u662f\u8fc8\u514b\u5c14\u00b7\u6ce2\u5170\u5c3c\u63d0\u51fa\u3002<\/span><\/section>\n
\u4ec0\u4e48\u610f\u601d\uff1f<\/span><\/section>\n
\u7f04\u9ed8\u77e5\u8bc6\uff0c\u4e00\u79cd\u96be\u4ee5\u7528\u8a00\u8bed\u4f20\u8fbe\u7684\u3001\u7ecf\u9a8c\u6027\u7684\u3001\u7ecf\u7531\u5b9e\u8df5\u83b7\u5f97\u7684\u77e5\u8bc6\uff0c\u5b83\u8981\u901a\u8fc7\u5b9e\u8df5\u3001\u6a21\u4eff\u3001\u89c2\u5bdf\u548c\u53c2\u4e0e\u7b49\u624b\u6bb5\u6765\u83b7\u5f97\uff0c\u5f88\u96be\u901a\u8fc7\u6587\u5b57\u6216\u6559\u5b66\u65b9\u5f0f\u76f4\u63a5\u4f20\u6388\u3002<\/span><\/strong><\/span><\/section>\n
\u5c31\u50cf\uff1a<\/span><\/section>\n
\u6211\u4eec\u7684\u76f4\u89c9\u3001\u7b2c\u516d\u611f\uff0c\u7ecf\u5e38\u80fd\u591f\u5e2e\u52a9\u4f60\u505a\u51fa\u51c6\u786e\u7684\u5224\u65ad\uff0c\u4f46\u5f88\u96be\u7528\u8bed\u8a00\u89e3\u91ca\u4e3a\u4f55\u5982\u6b64\u51b3\u7b56\uff1b\u800c\u663e\u6027\u77e5\u8bc6\uff0c\u5219\u662f\u53ef\u4ee5\u6e05\u6670\u8868\u8fbe\u3001\u8bb0\u5f55\u548c\u4f20\u64ad\u7684\u77e5\u8bc6\uff0c\u4f8b\u5982\u4e66\u672c\u3001\u624b\u518c\u3001\u6559\u7a0b\u6216\u6570\u636e\u5e93\u4e2d\u7684\u5185\u5bb9\u3002<\/span><\/section>\n
\u522b\u4eba\u628a\u56fe\u7eb8\u548c\u4e13\u5229\u7ed9\u4f60\uff0c\u4f60\u662f\u5426\u80fd\u628a\u673a\u5668\u9020\u51fa\u6765\uff1f\u6559\u7ec3\u544a\u8bc9\u4f60\u52a8\u4f5c\uff0c\u4f60\u96be\u9053\u5c31\u4f1a\u6e38\u6cf3\u4e86\uff1f\u6709\u4e2a\u516c\u5173\u56de\u5e94\u6a21\u677f\uff0c\u5c31\u80fd\u628a\u516c\u5173\u505a\u597d\u4e86\uff1f\u5e76\u4e0d\u662f\u8fd9\u6837\u3002<\/span><\/section>\n
\u516c\u5173\u56de\u5e94\u4e2d\u7684\u7f04\u9ed8\u77e5\u8bc6\uff0c\u5305\u62ec\u5982\u4f55\u5904\u7406\u7a81\u53d1\u4e8b\u4ef6\uff0c\u5982\u4f55\u4e0e\u4e0d\u540c\u6027\u683c\u548c\u80cc\u666f\u7684\u4eba\u6253\u4ea4\u9053\uff0c\u5982\u4f55\u6839\u636e\u7279\u5b9a\u7684\u6587\u5316\u3001\u60c5\u5883\u8c03\u6574\u6c9f\u901a\u8bed\u8a00\u3002<\/span><\/section>\n
......<\/span><\/section>\n
\u516c\u5173\u201c\u5fae\u8ddd\u3001\u5b9a\u7126\u955c\u5934\u201d\uff0c\u5f88\u96be\u7528\u8bed\u8a00\u3001\u6570\u5b57\u8868\u8fbe\u51fa\u6765\uff0c\u4e5f\u4e0d\u662f\u8bfb\u672c\u4e66\u3001\u7167\u6284\u4e00\u4e0b\uff0c\u5c31\u80fd\u89e3\u51b3\u3002<\/span><\/strong><\/span><\/section>\n
\u9700\u8981\u6df1\u523b\u6d1e\u5bdf\uff0c\u654f\u9510\u5206\u6790\u5229\u76ca\u94fe\u6761\u4e0a\u5404\u79cd\u4eba\u7684\u770b\u6cd5\uff0c\u6bcf\u4e00\u53e5\u8bdd\u90fd\u8981\u5bf9\u67d0\u4e00\u79cd\u7279\u5b9a\u60c5\u666f\uff0c\u79ef\u6781\u6697\u793a\uff1b\u91cd\u5927\u95ee\u9898\u9762\u524d\uff0c\u7b80\u5355\u53e3\u6c34\u6027\u56de\u590d\uff0c\u5f80\u5f80\u5bfc\u81f4\u7b56\u7565\u5931\u6548\uff0c\u8fd8\u53ef\u80fd\u53cd\u6548\u679c\u3002<\/span><\/section>\n
\u6240\u4ee5\uff0c\u9762\u5bf9\u5a92\u4f53\u3001\u6d88\u8d39\u8005\u3001\u4f9b\u5e94\u94fe\u3001\u5408\u4f5c\u4f19\u4f34\u7b49\u5404\u79cd\u89d2\u8272\u7684\u53e3\u7891\u5efa\u8bbe\uff08\u516c\u5f00\u56de\u5e94\uff09\uff0c\u4e00\u4e0a\u6765\u5c31\u60f3\u73a9\u70b9\u4fcf\u76ae\u8bdd\uff0c\u7b80\u76f4\u662f\u5e7c\u7a1a\u884c\u4e3a\u3002<\/span><\/strong><\/span><\/section>\n
\u5c31\u50cf\uff1a<\/span><\/section>\n
\u4e00\u4e2a\u5b69\u5b50\u62ff\u5230\u4e00\u4e2a\u590d\u6742\u7684\u4e50\u9ad8\u73a9\u5177\uff0c\u4ec5\u770b\u5230\u5c01\u9762\u70ab\u9177\u7167\u7247\uff0c\u5c31\u81ea\u4ee5\u4e3a\u89c9\u5f97\u201c\u6211\u4f1a\u4e86\u3001\u5f88\u7b80\u5355\u201d\uff0c\u7ed3\u679c\u5e38\u5e38\u6ee1\u76d8\u7686\u8f93\u3002<\/span><\/section>\n
\u56e0\u4e3a\u4ed3\u4fc3\u5730\uff0c\u968f\u610f\u5730\uff0c\u5ffd\u7565\u6bcf\u4e2a\u5c0f\u90e8\u4ef6\u80cc\u540e\u8bbe\u8ba1\u7684\u667a\u6167\uff0c\u662f\u5bf9\u8bbe\u8ba1\u5e08\u7684\u4e0d\u5c0a\u91cd\uff0c\u5bf9\u4e50\u9ad8\u73a9\u5177\u7684\u6bcf\u4e2a\u7ec6\u8282\u4e0d\u8d1f\u8d23\u3002<\/span><\/section>\n
\u6bd5\u7adf\uff0c\u6bcf\u4e2a\u90e8\u4ef6\u3001\u7ed3\u6784\u90fd\u6709\u5176\u72ec\u7279\u610f\u4e49\u548c\u529f\u80fd\uff0c\u4efb\u610f\u7f3a\u5931\u6216\u9519\u8bef\u7684\u62fc\u63a5\uff0c\u90fd\u53ef\u80fd\u5bfc\u81f4\u6574\u4f53\u4f5c\u54c1\u7684\u5931\u8d25\u3002<\/span><\/section>\n
\u540c\u6837\u5730\uff0c\u56de\u5e94\u6bcf\u4e00\u6b65\u3001\u6bcf\u4e00\u4e2a\u51b3\u7b56\u90fd\u5e94\u8be5\u57fa\u4e8e\u6df1\u601d\u719f\u8651\u548c\u5bf9\u5e02\u573a\u7684\u6df1\u5165\u4e86\u89e3\uff1b\u5ffd\u7565\u7ec6\u8282\u3001\u76f2\u76ee\u6a21\u4eff\u6216\u8349\u7387\u51b3\u7b56\uff0c\u662f\u5bf9\u516c\u5173\u804c\u4e1a\u3001\u884c\u4e1a\u7684\u4e0d\u656c\u754f\uff0c\u5bf9\u6d88\u8d39\u8005\u4e0d\u5c0a\u91cd\uff0c\u5bf9\u54c1\u724c\u5f62\u8c61\u4e0d\u8d1f\u8d23\u3002<\/span><\/strong><\/span><\/section>\n
\u8fd9\u51e0\u5e74\uff0c\u6211\u770b\u8fc7\u597d\u591a\u516c\u53f8\u56e0\u4e0d\u4f1a\u201c\u56de\u5e94\u201d\u5bfc\u81f4\u7684\u5931\u8d25\u4e8b\u4ef6\uff0c\u8ba9\u539f\u672c\u5c0f\u4e8b\uff0c\u8d8a\u95f9\u8d8a\u5927\u3002<\/span><\/section>\n
\u6bd4\u5982\uff1a<\/span><\/section>\n
\u67d0\u6c7d\u8f66\u5c55\u4f1a\u51b0\u6dc7\u6dcb\u4e8b\u4ef6\uff0c\u672c\u6765\u7b80\u5355\u9053\u6b49\uff0c\u7ed3\u679c\u9053\u6b49\u4fe1\u628a\u201c\u5d07\u6d0b\u5a9a\u5916\u201d\u7684\u4e8b\u8bf4\u6210\u201c\u5173\u5fc3\u5458\u5de5\u201d\u3002<\/span><\/section>\n
\u66f4\u8fc7\u5206\u5728\u4e8e\uff0c\u628a\u4e24\u4e2a\u5c0f\u5458\u5de5\u63a8\u51fa\u6765\u5f53\u66ff\u7f6a\u7f8a\uff1b\u540e\u6765\uff0c\u9762\u5bf9\u5927\u5bb6\u7684\u6124\u6012\uff0c\u53c8\u6765\u4e2a\u4e8c\u6b21\u9053\u6b49\uff0c\u5e0c\u671b\u5927\u5bb6\u539f\u8c05\uff0c\u8fd9\u79cd\u505a\u6cd5\u771f\u8ba9\u4eba\u6478\u4e0d\u7740\u5934\u8111\u3002<\/span><\/section>\n
\u5f53\u7136\uff0c\u6211\u4eec\u4e0d\u80fd\u5b8c\u5168\u5f52\u548e\u4e8e\u300c\u516c\u5173\u300d\u3002\u5b9e\u9645\u4e0a\uff0c\u6bcf\u4e00\u4efd\u58f0\u660e\u90fd\u662f\u4f01\u4e1a\u5185\u90e8\u534f\u5546\u540e\u8fbe\u6210\u5171\u8bc6\u7684\u7ed3\u679c\u3002<\/span><\/strong><\/span><\/section>\n

\u516c\u5173\u56e2\u961f\u4ec5\u4e3a\u6700\u7ec8\u7684\u51b3\u7b56\u8005\uff0c\u63d0\u4f9b\u51e0\u79cd\u65b9\u6848\u9009\u62e9\u800c\u5df2\uff1b\u6240\u4ee5\uff0c\u51b3\u7b56\u4eba\u5bf9\u56de\u5e94\u91cd\u89c6\u7a0b\u5ea6\uff0c\u540c\u7b49\u4e8e\u5bf9\u58f0\u8a89\u3001\u54c1\u724c\u5f62\u8c61\u7684\u8ba4\u8bc6\u3002<\/span><\/p>\n

03<\/span><\/strong><\/span><\/section>\n
\u90a3\u4e48\uff0c\u4ec0\u4e48\u6837\u7684\u56de\u5e94\uff0c\u4f1a\u5f97\u5230\u5927\u4f17\u8ba4\u540c\uff1f<\/span><\/section>\n
\u5f88\u591a\u4eba\u4f1a\u8bf4\uff0c\u771f\u8bda\u3001\u53ca\u65f6\u3001\u660e\u786e\u3001\u4e14\u8d1f\u8d23\u7684\u3002\u6ca1\u9519\u3002\u4f46\u6211\u66f4\u613f\u610f\u4ece\u5229\u76ca\u94fe\u6761\u89d2\u5ea6\u53bb\u5206\u6790\uff1b\u7b80\u5355\u6765\u8bf4\uff0c<\/span>\u6211\u4eec\u9700\u8981\u660e\u786e\u8fd9\u4ef6\u4e8b\uff0c\u5230\u5e95\u6d89\u53ca\u54ea\u4e9b\u4eba\u548c\u4ec0\u4e48\u5185\u5bb9\u3002<\/strong><\/span><\/section>\n
\u4ee5\u67d0\u56fd\u8d27\u5f69\u5986\u4e3a\u4f8b\uff1a<\/span><\/section>\n
\u5173\u6ce8\u7126\u70b9\u7684\u4eba\u4e3b\u8981\u662f\u6d88\u8d39\u8005\u3001\u5a92\u4f53\u3001KOL\u3002\u8fd9\u610f\u5473\u7740\uff0c\u4efb\u4f55\u56de\u5e94\u90fd\u5e94\u7d27\u7d27\u56f4\u7ed5\u4e09\u4e2a\u7c7b\u578b\u7684\u5173\u5207\u548c\u7591\u8651\uff0c\u63d0\u4f9b\u786e\u5207\u3001\u6709\u9488\u5bf9\u6027\u7684\u89e3\u7b54\u548c\u884c\u52a8\u65b9\u6848\u3002<\/span><\/section>\n
\u5a92\u4f53\u8ffd\u6c42\u65b0\u95fb\u4ef7\u503c\u3001\u793e\u4f1a\u5f71\u54cd\u3002<\/span><\/section>\n
\u6240\u4ee5\uff0c\u54c1\u724c\u62ff\u51fa\u6001\u5ea6\u3001\u7acb\u573a\uff0c\u4ee5\u53ca\u5176\u540e\u7eed\u7684\u884c\u52a8\u8ba1\u5212\u81f3\u5173\u91cd\u8981\uff1b\u5927\u5bb6\u60f3\u77e5\u9053\uff0c\u54c1\u724c\u662f\u5426\u610f\u8bc6\u5230\u95f4\u63a5\u6027\u95ee\u9898\u5728\u54ea\uff0c\u4e25\u91cd\u6027\u662f\u4ec0\u4e48\uff0c\u91c7\u53d6\u4ec0\u4e48\u63aa\u65bd\u3002<\/span><\/strong><\/span><\/section>\n
\u56de\u5e94\u65f6\uff0c\u6e05\u6670\u3001\u76f4\u63a5\u3001\u65e0\u56de\u907f\u7684\u6001\u5ea6\u6700\u5bb9\u6613\u83b7\u5f97\u5a92\u4f53\u6b63\u9762\u62a5\u9053\uff0c\u80d6\u4e1c\u6765\u4e8b\u4ef6\u662f\u6700\u4f73\u6848\u4f8b\u4e4b\u4e00\uff0c\u771f\u8bda\u4e14\u4ee5\u4eba\u4e3a\u672c\u7684\u56de\u5e94\uff0c\u8ba9\u5a92\u4f53\u6012\u8d5e\u3002<\/span><\/section>\n
\u6d88\u8d39\u8005\u662f\u54c1\u724c\u6700\u7ec8\u7528\u6237\uff0c\u5173\u5fc3\u4ea7\u54c1\u4ef7\u683c\uff0c\u548c\u54c1\u724c\u8d23\u4efb\u3002<\/span>\u51fa\u73b0\u4e89\u8bae\u65f6\uff0c\u4ed6\u4eec\u5e0c\u671b\u77e5\u9053\u54c1\u724c\u662f\u5426\u771f\u7684\u542c\u8fdb\u53bb\u5927\u5bb6\u7684\u58f0\u97f3\uff0c\u4ee5\u53ca\u600e\u4e48\u6539\u8fdb\u3002<\/strong><\/span><\/section>\n
\u610f\u89c1\u9886\u8896\uff08\u5934\u90e8\u4e00\u54e5\uff09\u65e2\u662f\u4e8b\u4ef6\u6e90\u5934\uff0c\u4e5f\u662f\u54c1\u724c\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\uff1b\u53d1\u751f\u4e8b\u4ef6\u540e\uff0c\u4e0e\u5176\u8fdb\u884c\u6df1\u5ea6\u6c9f\u901a\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u6b65\u9aa4\u3002<\/span><\/section>\n
\u5728\u516c\u5f00\u56de\u5e94\u65f6\uff0c\u54c1\u724c\u9664\u8981\u8003\u8651\u81ea\u8eab\u7acb\u573a\uff0c\u66f4\u5e94\u6ce8\u610f\u5230\u4e0eKOL\u5408\u4f5c\u5173\u7cfb\uff0c\u786e\u4fdd\u56de\u5e94\u4e2d\uff0c\u8981\u201c\u6709\u91cc\u6709\u9762\u201d\u3002<\/span><\/strong><\/span><\/section>\n
\u4e3a\u4e86\u7ef4\u62a4\u4e09\u8005\u548c\u8c10\u5173\u7cfb\uff0c\u54c1\u724c\u8fd8\u5f97\u786e\u4fdd\u6bcf\u6b21\u5408\u4f5c\u90fd\u662f\u5728\u53cc\u65b9\u6ee1\u610f\u3001\u4e92\u76f8\u5c0a\u91cd\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\uff0c\u4ece\u800c\u907f\u514d\u7ed9\u7c89\u4e1d\u3001KOL\u6216\u54c1\u724c\u81ea\u8eab\u5e26\u6765\u5c34\u5c2c\u3002<\/span><\/section>\n
\u56de\u5e94\u96be\u5417\uff1f\u96be\u3002<\/span><\/section>\n
\u201c\u7aef\u6c34\u201d\u8fd9\u4ef6\u4e8b\uff0c\u80cc\u540e\u6d89\u53ca\u6280\u5de7\u3001\u7ec6\u8282\u8ba9\u4eba\u610f\u60f3\u4e0d\u5230\u3002<\/span><\/strong><\/span><\/section>\n

\u751f\u6d3b\u4e2d\u8bb8\u591a\u8868\u9762\u7b80\u5355\u7684\u4e8b\u60c5\uff0c\u8574\u542b\u7740\u4e30\u5bcc\u7684\u5185\u6db5\u548c\u5b66\u95ee\uff0c\u66f4\u522b\u8bf4\uff0c\u5546\u4e1a\u7ade\u4e89\u6fc0\u70c8\u7684\u4eca\u5929\uff0c\u8fd8\u5728\u4e0d\u5e73\u6574\u7684\u8def\u4e0a\u7aef\u6c34\u3002<\/span><\/p>\n

04<\/span><\/strong><\/span><\/p>\n

\u56e0\u6b64\uff0c\u8be5\u600e\u4e48\u9053\u6b49\uff1f\u4ec0\u4e48\uff1f\u4f60\u5728\u6559\u6211\u505a\u4e8b\uff1f\u6211\u4e0d\u6562\u3002\u4e0d\u8fc7\u6211\u60f3\u628a\u524d\u6bb5\u65f6\u95f4\uff0c\u5728\u6296\u97f3\u4e0a\u770b\u5230\uff0c\u4e00\u4e2a\u5173\u4e8e\u592b\u59bb\u95f4\u7684\u6709\u8da3\u5bf9\u8bdd\u5206\u4eab\u7ed9\u4f60\u3002<\/span><\/section>\n
\u5185\u5bb9\u5927\u81f4\u8fd9\u6837\uff1a<\/span><\/section>\n
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