{"id":44633,"date":"2023-10-14T16:44:57","date_gmt":"2023-10-14T16:44:57","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=124144"},"modified":"2023-10-14T17:00:01","modified_gmt":"2023-10-14T17:00:01","slug":"%e5%8f%af%e6%8c%81%e7%bb%ad%e5%8f%91%e5%b1%95%e5%8d%a0%e6%8d%ae%e9%a5%ae%e6%96%99%e8%a1%8c%e4%b8%9a%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=44633","title":{"rendered":"\u53ef\u6301\u7eed\u53d1\u5c55\u5360\u636e\u996e\u6599\u884c\u4e1a\u4e2d\u5fc3\u4f4d\u7f6e"},"content":{"rendered":"<div style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NielsenIQ\u7684\u6700\u65b0\u7814\u7a76\uff0c\u6d88\u8d39\u8005\u5bf9\u53ef\u6301\u7eed\u6027\u7684\u5174\u8da3\u6b63\u5728\u6210\u4e3a\u9009\u62e9\u54c1\u724c\u65f6\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u56e0\u7d20\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u62a5\u544a\u8c03\u67e5\u4e86\u6d88\u8d39\u8005\u5728\u53ef\u6301\u7eed\u6027\u65b9\u9762\u7684\u504f\u597d\u3001\u6001\u5ea6\u548c\u884c\u4e3a\u3002\u62a5\u544a\u53d1\u73b0\uff0c70%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u5728\u9009\u62e9\u4ea7\u54c1\u65f6\uff0c\u53ef\u6301\u7eed\u6027\u5bf9\u4ed6\u4eec\u6765\u8bf4\u6bd4\u4e24\u5e74\u524d\u66f4\u91cd\u8981\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u5f53\u88ab\u95ee\u53ca\u8d2d\u4e70\u51b3\u5b9a\u80cc\u540e\u6700\u91cd\u8981\u7684\u56e0\u7d20\u65f6\uff0c18.1%\u7684\u4eba\u4ecd\u7136\u8ba4\u4e3a\u4ef7\u683c\u662f\u6700\u91cd\u8981\u7684\u56e0\u7d20\u3002\u7136\u800c\uff0c\u73af\u5883\u53cb\u597d\u548c\u53ef\u6301\u7eed\u6027\u7684\u91cd\u8981\u6027\u7ee7\u7eed\u4e0a\u5347\uff0c\u76ee\u524d\u536011.2%\uff0c\u4ec5\u6b21\u4e8e\u5b89\u5168\u548c\u536b\u751f(13.1%)\uff0c\u66f4\u5065\u5eb7\u7684\u9009\u62e9(13%)\uff0c\u4e0e\u503c\u5f97\u4fe1\u8d56\/\u719f\u6089\u7684\u54c1\u724c(11.2%)\u6301\u5e73\u3002<\/span><\/p>\n<p style=\"margin-top: 22px;margin-bottom: 8px;line-height: 32px;font-size: 18px;text-align: center\"><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" data-ratio=\"0.6663336663336663\" data-s=\"300,640\" src=\"https:\/\/res.httoutiao.com\/python_file\/wx_lq_pic\/20231014\/huatang16972421905867560.png\" data-type=\"jpeg\" data-w=\"1001\" \/><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NIQ\u76f8\u5173\u8d1f\u8d23\u4eba\u8868\u793a\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u610f\u8bc6\u5230\u73af\u5883\u95ee\u9898\u6b63\u5728\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u5065\u5eb7\uff0c\u8fd9\u662f\u4eba\u4eec\u8d8a\u6765\u8d8a\u5173\u6ce8\u53ef\u6301\u7eed\u6027\u7684\u90e8\u5206\u539f\u56e0\u3002\u6d88\u8d39\u8005\u5c06\u4f18\u5148\u8003\u8651\u81ea\u5df1\u548c\u5730\u7403\u7684\u5065\u5eb7\uff0c\u4ee5\u5e2e\u52a9\u4ed6\u4eba\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u5e02\u573a\u7814\u7a76\u673a\u6784HealthFocus International\u7684\u6570\u636e\u4e5f\u53d1\u73b0\u4e86\u7c7b\u4f3c\u7684\u8d8b\u52bf\uff0c\u5317\u7f8e74%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u73af\u5883\u5065\u5eb7\u5bf9\u4ed6\u4eec\u7684\u6574\u4f53\u5065\u5eb7\u201c\u6781\u5176\u91cd\u8981\u201d\u6216\u201c\u91cd\u8981\u201d\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">HealthFocus\u76f8\u5173\u8d1f\u8d23\u4eba\u8868\u793a:\u201c\u8fc7\u53bb\uff0c\u4eba\u4eec\u5bf9\u73af\u5883\u548c\u5065\u5eb7\u7684\u9009\u62e9\u662f\u5206\u5f00\u7684\u3002\u73b0\u5728\u8fd9\u79cd\u8054\u7cfb\u662f\u660e\u786e\u7684\u3002\u201d<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u4e0e\u524d\u51e0\u4ee3\u4eba\u76f8\u6bd4\uff0c\u5e74\u8f7b\u7684\u6d88\u8d39\u8005\u4e5f\u66f4\u52a0\u91cd\u89c6\u53ef\u6301\u7eed\u6027\u3002\u4f8b\u5982\uff0cFMI\u98df\u54c1\u5de5\u4e1a\u534f\u4f1a\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c45%\u7684Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u5728\u8d2d\u7269\u65f6\u8003\u8651\u5230\u53ef\u6301\u7eed\u6027\uff0c\u800c\u5a74\u513f\u6f6e\u4e00\u4ee3\u53ea\u670914%\u3002\u540c\u6837\uff0c\u5168\u7403\u60c5\u62a5\u516c\u53f8Morning Consult\u7684\u7814\u7a76\u663e\u793a\uff0c\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e8c\u7684Z\u4e16\u4ee3\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u53ef\u6301\u7eed\u6027\u5bf9\u4ed6\u4eec\u7684\u98df\u54c1\u548c\u996e\u6599\u9009\u62e9\u6709\u4e00\u5b9a\u5f71\u54cd\uff0c32%\u7684\u4eba\u8868\u793a\u6709\u91cd\u5927\u5f71\u54cd\uff0c\u800c\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u4eba\u8ba4\u4e3a\u6709\u91cd\u5927\u5f71\u54cd\u7684\u53ea\u670917%\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u968f\u7740\u53ef\u6301\u7eed\u6027\u4ea7\u54c1\u58f0\u660e\u7684\u589e\u52a0\uff0cNIQ\u8fd8\u7814\u7a76\u4e86\u54ea\u4e9b\u58f0\u660e\u5728\u6d88\u8d39\u8005\u4e2d\u53d7\u6b22\u8fce\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u8c03\u67e5\u663e\u793a\uff1a\u201c\u5546\u5e97\u91cc\u7684\u7533\u660e\u6fc0\u589e\uff0c\u6211\u4eec\u5df2\u7ecf\u6536\u5230\u4e86100\u591a\u4efd\u5173\u4e8e\u53ef\u6301\u7eed\u6027\u7684\u7533\u660e\uff0c\u6bcf\u4e2a\u6708\u90fd\u6709\u65b0\u7684\u4e1c\u897f\u5192\u51fa\u6765\u3002\u5bf9\u4e8e\u90a3\u4e9b\u628a\u81ea\u5df1\u7684\u5065\u5eb7\u548c\u5730\u7403\u8054\u7cfb\u5728\u4e00\u8d77\u7684\u4eba\u6765\u8bf4\uff0c\u2018\u73af\u4fdd\u2019\u7b49\u8bcd\u7684\u6307\u6570\u5f80\u5f80\u66f4\u9ad8\u3002\u201d<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u201c\u8d1f\u8d23\u4efb\u91c7\u8d2d\u201d\u548c\u201c\u96f6\u6d6a\u8d39\u201d\u7b49\u8bf4\u6cd5\u4e5f\u5177\u6709\u666e\u904d\u5438\u5f15\u529b\uff0c\u4f46\u5176\u4ed6\u8bf4\u6cd5\u4e0d\u592a\u53ef\u80fd\u5728\u7279\u5b9a\u4eba\u7fa4\u4e2d\u4ea7\u751f\u5171\u9e23\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u4f18\u5148\u8003\u8651\u53ef\u6301\u7eed\u6027\u6216\u5bf9\u6c14\u5019\u95ee\u9898\u8ba4\u8bc6\u8f83\u4f4e\u7684\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u78b3\u7533\u660e\u5c24\u5176\u4e24\u6781\u5206\u5316\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u8c03\u67e5\u663e\u793a<\/span>\uff0c\u4e86\u89e3\u5305\u88c5\u8bed\u8a00\u7684\u7ec6\u5fae\u5dee\u522b\u53ef\u4ee5\u907f\u514d\u8fd9\u79cd\u4e24\u6781\u5206\u5316\uff0c\u540c\u65f6\u4f20\u8fbe\u540c\u6837\u7684\u73af\u5883\u6548\u76ca\uff0c\u6bd4\u5982\u7528\u571f\u58e4\u5065\u5eb7\u53d6\u4ee3\u78b3\u58f0\u660e\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u5bf9\u53ef\u6301\u7eed\u6027\u7684\u5174\u8da3\u589e\u52a0\u5e76\u6ca1\u6709\u76f4\u63a5\u8f6c\u5316\u4e3a\u66f4\u591a\u7684\u6d88\u8d39\u8005\u8fc7\u4e0a\u53ef\u6301\u7eed\u7684\u751f\u6d3b\u65b9\u5f0f\u3002NIQ\u8ba4\u4e3a\u6709\u9650\u7684\u4ea7\u54c1\u9009\u62e9\u548c\u4ef7\u683c\u662f\u53ef\u6301\u7eed\u751f\u6d3b\u7684\u969c\u788d\u4e4b\u4e00\u3002\u8d85\u8fc740%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u6210\u672c\u662f\u4e00\u4e2a\u5173\u952e\u969c\u788d\uff0c\u4f4665%\u7684\u6d88\u8d39\u8005\u4e5f\u8868\u793a\uff0c\u5982\u679c\u6210\u672c\u66f4\u9ad8\uff0c\u4ed6\u4eec\u613f\u610f\u9009\u62e9\u53ef\u6301\u7eed\u7684\u9009\u62e9\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">Frey\u8bf4\uff0c\u5e02\u573a\u7814\u7a76\u4eba\u5458\u9884\u8ba1\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4ea7\u54c1\u8fdb\u5165\u8fd9\u4e00\u9886\u57df\uff0c\u5e76\u4fb5\u8680\u7531\u72ec\u7279\u7533\u660e\u63a8\u52a8\u7684\u6ea2\u4ef7\uff0c\u672a\u6765\u51e0\u5e74\u4ef7\u683c\u5e73\u4ef7\u5c06\u4e0b\u964d\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NIQ\u8d1f\u8d23\u5168\u7403\u601d\u60f3\u9886\u5bfc\u529b\u7684\u526f\u603b\u88c1\u8868\u793a:\u201c\u5982\u4eca\uff0c\u5927\u591a\u6570\u6d88\u8d39\u8005\u610f\u8bc6\u5230\uff0c\u6709\u5fc5\u8981\u4e3a\u53ef\u6301\u7eed\u4ea7\u54c1\u652f\u4ed8\u67d0\u79cd\u6ea2\u4ef7\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u76d1\u7ba1\u8981\u6c42\u8981\u6c42\u900f\u660e\u5ea6\uff0c\u968f\u7740\u6d88\u8d39\u8005\u9884\u671f\u8f6c\u5411\u65b0\u7684\u57fa\u51c6\uff0c\u6ea2\u4ef7\u5c06\u66f4\u52a0\u96be\u4ee5\u8bc1\u660e\u662f\u5408\u7406\u7684\u3002\u53ef\u6301\u7eed\u6027\u5f88\u5feb\u5c06\u4e0d\u518d\u662f\u2018\u5962\u4f88\u54c1\u2019\u6216\u5dee\u5f02\u5316\u4ea7\u54c1\u3002\u968f\u7740\u53ef\u6301\u7eed\u6027\u6210\u4e3a\u6240\u6709\u4ea7\u54c1\u5fc5\u987b\u9075\u5b88\u7684\u6807\u51c6\uff0c\u5b9a\u4ef7\u5c06\u9700\u8981\u505a\u51fa\u8c03\u6574\u3002\u201d<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8d39\u8005\u5bf9\u53ef\u6301\u7eed\u6027\u7684\u5174\u8da3\u6b63\u5728\u6210\u4e3a\u9009\u62e9\u54c1\u724c\u65f6\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u56e0\u7d20\uff0c70%\u7684\u6d88\u8d39\u8005\u8868\u793a\u53ef\u6301\u7eed\u6027\u5bf9\u4e8e\u4ed6\u4eec\u7684\u4ea7\u54c1\u9009\u62e9\u6bd4\u4e24\u5e74\u524d\u66f4\u91cd\u8981\u3002\u4ef7\u683c\u4ecd\u7136\u662f\u8d2d\u4e70\u51b3\u7b56\u4e2d\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u4f46\u73af\u5883\u53cb\u597d\u548c\u53ef\u6301\u7eed\u6027\u7684\u91cd\u8981\u6027\u4e5f\u5728\u4e0a\u5347\u3002\u5e74\u8f7b\u7684\u6d88\u8d39\u8005\u66f4\u52a0\u91cd\u89c6\u53ef\u6301\u7eed\u6027\uff0c\u800c\u53ef\u6301\u7eed\u6027\u4ea7\u54c1\u58f0\u660e\u4e2d\uff0c\u73af\u4fdd\u3001\u8d1f\u8d23\u4efb\u91c7\u8d2d\u548c\u96f6\u6d6a\u8d39\u7b49\u8bcd\u8bed\u53d7\u5230\u6d88\u8d39\u8005\u7684\u5e7f\u6cdb\u5438\u5f15\u3002\u7136\u800c\uff0c\u53ef\u6301\u7eed\u6027\u7684\u5174\u8da3\u5e76\u6ca1\u6709\u76f4\u63a5\u8f6c\u5316\u4e3a\u66f4\u591a\u7684\u53ef\u6301\u7eed\u751f\u6d3b\u65b9\u5f0f\uff0c\u56e0\u4e3a\u6709\u9650\u7684\u4ea7\u54c1\u9009\u62e9\u548c\u4ef7\u683c\u662f\u6d88\u8d39\u8005\u9762\u4e34\u7684\u969c\u788d\u4e4b\u4e00\u3002\u7136\u800c\uff0c\u968f\u7740\u66f4\u591a\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\u5e76\u9010\u6e10\u964d\u4f4e\u4ef7\u683c\uff0c\u53ef\u6301\u7eed\u6027\u5c06\u6210\u4e3a\u6240\u6709\u4ea7\u54c1\u5fc5\u987b\u9075\u5b88\u7684\u6807\u51c6\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-44633","post","type-post","status-publish","format-standard","hentry","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/44633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44633"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/44633\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}