{"id":45631,"date":"2023-11-24T09:19:29","date_gmt":"2023-11-24T09:19:29","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=126357"},"modified":"2023-11-24T09:30:02","modified_gmt":"2023-11-24T09:30:02","slug":"%e8%bf%87%e5%8e%bb%e4%ba%94%e5%b9%b4%ef%bc%8c%e6%b6%88%e8%b4%b9%e8%80%85%e8%b6%8a%e6%9d%a5%e8%b6%8a%e9%87%8d%e8%a7%86%e9%a3%9f%e5%93%81%e4%ba%a7%e5%93%81%e9%80%8f%e6%98%8e%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=45631","title":{"rendered":"\u8fc7\u53bb\u4e94\u5e74\uff0c\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u91cd\u89c6\u98df\u54c1\u4ea7\u54c1\u900f\u660e\u5ea6"},"content":{"rendered":"<div style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NielsenIQ\u900f\u660e\u5ea6\u8d8b\u52bf2023\u62a5\u544a\u53d1\u73b0\uff0c\u4ece2018\u5e74\u52302023\u5e74\uff0c\u8ba4\u4e3a\u900f\u660e\u5ea6\u5f88\u91cd\u8981\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u589e\u52a0\u4e867\u4e2a\u767e\u5206\u70b9(\u4ece69%\u589e\u957f\u523076%)\u3002\u8be5\u7814\u7a76\u63a2\u8ba8\u4e86\u6d88\u8d39\u8005\u5bf9\u5305\u88c5\u6b63\u9762\u6807\u7b7e\u3001\u6570\u5b57\u7814\u7a76\u5de5\u5177\u7684\u4f7f\u7528\u4ee5\u53ca\u5bf9\u5728\u7ebf\u4e0e\u5b9e\u4f53\u5e97\u6d88\u8d39\u7684\u6001\u5ea6\u7b49\u4e3b\u9898\u7684\u770b\u6cd5\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NIQ\u4e13\u5bb6\u6307\u51fa:\u201c\u6d88\u8d39\u8005\u5bf9\u6210\u5206\u539f\u6599\u7684\u4e86\u89e3\u786e\u5b9e\u53d1\u751f\u4e86\u53d8\u5316\u3002\u201d\u4e8b\u5b9e\u4e0a\uff0c\u201c\u5b8c\u6574\u7684\u6210\u5206\u6e05\u5355\u201d\u662f\u6d88\u8d39\u8005\u5728\u786e\u5b9a\u54c1\u724c\u6216\u5236\u9020\u5546\u662f\u5426\u900f\u660e\u65f6\u786e\u5b9a\u7684\u9996\u8981\u56e0\u7d20\u3002\u5982\u4eca\u7684\u6d88\u8d39\u8005\u660e\u767d\u539f\u6599\u7684\u4f5c\u7528\u3002<\/span><\/p>\n<p style=\"margin-top: 22px;margin-bottom: 8px;line-height: 32px;font-size: 18px;text-align: center\"><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" data-imgfileid=\"503029312\" data-ratio=\"0.6663336663336663\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1001\" src=\"https:\/\/res.httoutiao.com\/python_file\/wx_lq_pic\/20231124\/huatang17007848940016900.png\" \/><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u7814\u7a76\u8fd8\u8868\u660e\uff0c\u6d88\u8d39\u8005\u60f3\u77e5\u9053\u539f\u6599\u7684\u6765\u6e90\u548c\u516c\u53f8\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u5b9e\u8df5\u3002\u201c\u6d88\u8d39\u8005\u5e0c\u671b\u516c\u53f8\u5728\u53ef\u6301\u7eed\u53d1\u5c55\u65b9\u9762\u627f\u62c5\u66f4\u591a\u8d23\u4efb\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u8981\u6c42\u4f01\u4e1a\u4e0d\u4ec5\u8981\u8bbe\u5b9a\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\uff0c\u8fd8\u8981\u6e05\u695a\u5730\u9610\u660e\u5b83\u4eec\u4e3a\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u6240\u91c7\u53d6\u7684\u6218\u7565\u548c\u884c\u52a8\u3002\u201d<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u4e13\u5bb6\u8868\u793a\uff1a\u201c\u5373\u4f7f\u5728\u6301\u7eed\u7684\u901a\u8d27\u81a8\u80c0\u65f6\u671f\uff0c\u6d88\u8d39\u8005\u5bf9\u4ed6\u4eec\u8d2d\u4e70\u7684\u4ea7\u54c1\u7684\u8fa8\u522b\u6c34\u5e73\u4e5f\u5728\u4e0d\u65ad\u63d0\u9ad8\u3002\u201d<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NIQ\u5df2\u7ecf\u770b\u5230\u201c\u6e05\u6d01\u6807\u7b7e\u201d\u548c\u201c\u73af\u5883\u53ef\u6301\u7eed\u201d\u7b49\u9886\u57df\u7684\u4e3b\u5f20\u7a33\u6b65\u4e0a\u5347\uff0c\u800c\u201c\u5347\u7ea7\u56de\u6536\u201d\u548c\u201c\u518d\u751f\u201d\u6b63\u5728\u8fc5\u901f\u51fa\u73b0\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u201c\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u548c\u4ed6\u4eec\u8d2d\u4e70\u884c\u4e3a\u7684\u7ec6\u5fae\u5dee\u522b\u5bf9\u4e8e\u5728\u6301\u7eed\u7684\u9ad8\u751f\u6d3b\u6210\u672c\u538b\u529b\u4e0b\u5b9e\u73b0\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u63d0\u4f9b\u7684\u4ea7\u54c1\u4fe1\u606f\u8d8a\u591a\u8d8a\u597d\u3002\u201d<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u4e0d\u4ec5\u5982\u6b64\uff0c<span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">NielsenIQ<\/span>\u6700\u8fd1\u5bf91009\u540d\u5728\u8fc7\u53bb7\u5929\u5185\u5403\u8fc7\u8089\u3001\u9c7c\u3001\u86cb\u6216\u5976\u5236\u54c1\u7684\u7f8e\u56fd\u6210\u5e74\u4eba\u8fdb\u884c\u4e86\u4e00\u9879\u5728\u7ebf\u8c03\u67e5\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u201c\u900f\u660e\u5ea6\u662f\u56e0\u4eba\u800c\u5f02\u7684\u201d\u300266%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u671f\u5f85\u900f\u660e\u5ea6\u7684\u4e3b\u8981\u539f\u56e0\u662f\u98df\u54c1\u5b89\u5168\u3002<\/span><\/p>\n<p style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\"><span style=\"margin-top:22px;margin-bottom:8px;line-height:32px;font-size:18px;text-align: justify\">\u8c03\u67e5\u8fd8\u663e\u793a\uff0c84%\u7684\u6d88\u8d39\u8005\u975e\u5e38\u6216\u591a\u5c11\u613f\u610f\u4e3a\u6807\u7b7e\u4e0a\u7684\u900f\u660e\u5ea6\u652f\u4ed85%\u7684\u989d\u5916\u8d39\u7528\u3002\u201c\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u7528\u4fe1\u4efb\u548c\u5fe0\u8bda\u6765\u5956\u52b1\u90a3\u4e9b\u63d0\u4f9b\u4fe1\u606f\u7684\u54c1\u724c\uff0c\u751a\u81f3\u6697\u793a\uff0c\u4e00\u4e2a\u54c1\u724c\u8d8a\u900f\u660e\uff0c\u4ed6\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u88ab\u8bf4\u670d\u3002\u201d<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u62a5\u544a\u6307\u51fa\uff0c\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u900f\u660e\u5ea6\u7684\u91cd\u89c6\u7a0b\u5ea6\u9010\u5e74\u589e\u52a0\uff0c\u6210\u5206\u539f\u6599\u7684\u4e86\u89e3\u53d1\u751f\u53d8\u5316\uff0c\u6d88\u8d39\u8005\u66f4\u5173\u6ce8\u539f\u6599\u7684\u6765\u6e90\u548c\u516c\u53f8\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u5b9e\u8df5\u3002\u540c\u65f6\uff0c\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u8fa8\u522b\u6c34\u5e73\u4e5f\u5728\u4e0d\u65ad\u63d0\u9ad8\uff0c\u5bf9\u900f\u660e\u5ea6\u7684\u8981\u6c42\u4e0d\u65ad\u63d0\u9ad8\u3002\u6b64\u5916\uff0cNielsenIQ\u7684\u8c03\u67e5\u663e\u793a\uff0c\u6d88\u8d39\u8005\u613f\u610f\u4e3a\u6807\u7b7e\u4e0a\u7684\u900f\u660e\u5ea6\u652f\u4ed8\u989d\u5916\u8d39\u7528\uff0c\u4e00\u4e2a\u54c1\u724c\u8d8a\u900f\u660e\uff0c\u4ed6\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u88ab\u8bf4\u670d\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-45631","post","type-post","status-publish","format-standard","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/45631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45631"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/45631\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}