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\u6362\u8a00\u4e4b\uff0c\u5f53\u6d88\u8d39\u8005\u51fa\u4e8e\u81ea\u8eab\u5174\u8da3\u548c\u9700\u6c42\u6240\u5173\u6ce8\u7684\u6296\u97f3\u535a\u4e3b\uff0c\u5728\u53d1\u5e03\u65e5\u5e38\u5185\u5bb9\u7684\u540c\u65f6\u5411\u5176\u7c89\u4e1d\u8fdb\u884c\u7cbe\u51c6\u7684\u76f4\u64ad\u5e26\u8d27\uff0c\u8fd9\u79cd\u5d4c\u5165\u5230\u5927\u4f17\u83b7\u53d6\u4fe1\u606f\u548c\u5a31\u4e50\u4f11\u95f2\u95f4\u9699\u7684\u7535\u5546\u6a21\u5f0f\uff0c\u65e0\u5b54\u4e0d\u5165\u5730\u57f9\u517b\u4e86\u66f4\u591a\u6d88\u8d39\u8005\u5728\u76f4\u64ad\u95f4\u8d2d\u7269\u7684\u4e60\u60ef\u3002<\/p>\n

\u7535\u5546\u6d88\u8d39\u8005\u6d41\u5165\u6296\u97f3\u76f4\u64ad\u95f4\u8fd9\u4e00\u73b0\u8c61\uff0c\u4e5f\u66f4\u4e3a\u76f4\u89c2\u5730\u4f53\u73b0\u5728\u6570\u636e\u4e0a\u3002<\/p>\n

\u8fd1\u671f\u4e3e\u529e\u7684\u6296\u97f3\u7535\u5546\u4f5c\u8005\u5cf0\u4f1a\u516c\u5e03\u7684\u6570\u636e\u663e\u793a\uff0c2022\u5e745\u67081\u65e5-2023\u5e744\u670830\u65e5\uff0c\u6296\u97f3\u7535\u5546GMV\u589e\u957f80%\uff0c\u5176\u4e2d\u8d27\u67b6\u573a\u666f\u7684GMV\u5360\u5e73\u53f0\u603b\u4f53\u8d8530%\uff0c\u4e5f\u5c31\u662f\u8bf4\u8fd170%\u7684GMV\u662f\u7531\u5185\u5bb9\uff08\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u5e26\u8d27\uff09\u62c9\u52a8\u7684\u3002<\/p>\n

\u5728\u884c\u4e1a\u6574\u4f53\u5377\u5411\u4ef7\u683c\u6218\u7684\u9636\u6bb5\uff0c\u6296\u97f3\u7535\u5546\u5b9e\u73b0\u7684\u8fd9\u4e2a\u589e\u901f\u5df2\u5c5e\u4eae\u773c\u3002\u8981\u77e5\u9053\uff0c\u5c31\u7b97\u662f\u6d88\u8d39\u964d\u7ea7\u5de8\u5934\u62fc\u591a\u591a\uff0c\u5176\u8fc7\u53bb\u4e24\u4e2a\u5b63\u5ea6\u8425\u6536\u589e\u901f\u53ca\u5e7f\u544a\u6536\u5165\u589e\u901f\uff08\u4e0eGMV\u6700\u63a5\u8fd1\u7684\u6570\u503c\uff09\u5747\u6ca1\u6709\u8d85\u8fc770%\uff0c\u4e14\u589e\u5e45\u5728\u8089\u773c\u53ef\u89c1\u7684\u4e0b\u964d\u3002<\/p>\n

\u5982\u679c\u8bf4\u56fd\u5185\u7535\u5546\u7684\u5e02\u573a\u4efd\u989d\u5e76\u6ca1\u6709\u663e\u8457\u6269\u5927\uff0c\u90a3\u4e48\u201c\u6b64\u6d88\u5f7c\u957f\u201d\u7684\u5546\u4e1a\u7ade\u4e89\u5929\u67b0\uff0c\u6b63\u5728\u5411\u6296\u97f3\u503e\u659c\u3002<\/p>\n

02<\/strong><\/p>\n

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\u5bf9\u4e8e\u5750\u62e5\u8fd17\u4ebf\u65e5\u6d3b\u7528\u6237\u7684\u6296\u97f3\u800c\u8a00\uff0c\u5b83\u5929\u7136\u5c31\u5360\u636e\u4e86\u6240\u6709\u7535\u5546\u5e73\u53f0\u90fd\u68a6\u5bd0\u4ee5\u6c42\u7684\u56fd\u6c11\u7ea7\u6d41\u91cf\u6c60\uff0c\u51ed\u6b64\u53ef\u4ee5\u5728\u81ea\u8eab\u751f\u6001\u5185\u5b8c\u6210\u7535\u5546\u4e1a\u52a1\u7684\u95ed\u73af\u6a21\u5f0f\u3002<\/p>\n

\u56e0\u6b64\u6296\u97f3\u7535\u5546\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff0c\u751a\u81f3\u8df3\u8fc7\u4e86\u62fc\u591a\u591a\u8d77\u91cf\u9636\u6bb5\u82b1\u8d39\u5927\u529b\u6c14\u3001\u5fcd\u7740\u65e0\u6570\u9a82\u58f0\u4e5f\u8981\u8fdb\u884c\u5230\u5e95\u7684\u201c\u780d\u4e00\u5200\u201d\u793e\u4ea4\u88c2\u53d8\uff0c\u5b83\u53ea\u9700\u901a\u8fc7\u63a8\u8350\u7b97\u6cd5\u63a7\u5236\u5e73\u53f0\u4e2d\u7684\u7535\u5546\u5185\u5bb9\u5360\u6bd4\u9608\u503c\u5373\u53ef\uff0c\u5e76\u80fd\u7075\u6d3b\u5730\u52a0\u4ee5\u8c03\u6574\u3002<\/p>\n

\u9664\u6b64\u4e4b\u5916\uff0c\u6296\u97f3\u7535\u5546\u53e6\u4e00\u4e2a\u8ba9\u62fc\u591a\u591a\u6709\u4e9b\u671b\u5c18\u83ab\u53ca\u7684\u4f18\u52bf\u662f\u5185\u5bb9\u79cd\u8349\u3002<\/p>\n

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\u719f\u8c19\u4e0b\u6c89\u5e02\u573a\u6d88\u8d39\u8005\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u7279\u6027\uff0c\u4e0d\u5c11\u6296\u97f3\u76f4\u64ad\u95f4\u90fd\u5f00\u59cb\u63a8\u884c\u201c\u79d2\u6740\u201d\u7684\u73a9\u6cd5\uff0c\u6bd4\u5982\u4f5c\u4e3a\u751f\u9c9c\u7535\u5546\u8d5b\u9053\u4e4b\u4e00\u7684\u9c9c\u82b1\u76f4\u64ad\u95f4\uff0c\u5c31\u7ecf\u5e38\u51fa\u73b0\u201c\u4e00\u675fA\u7ea7\u82b1\u675f\u53ea\u670919.9\u5143\u201d\u3001\u201c\u57fa\u5730\u76f4\u53d1\u987a\u4e30\u5305\u90ae\u201d\u7b49\u798f\u5229\u5355\u54c1\uff0c\u6296\u97f3\u76f4\u64ad\u95f4\u6c79\u6d8c\u800c\u6765\u7684\u6d41\u91cf\u751a\u81f3\u5c06\u82b1\u52a0\u8fd9\u6837\u7684\u4e13\u4e1a\u9c9c\u82b1\u7535\u5546\u5e73\u53f0\u5f84\u76f4\u51b2\u57ae\u4e86\u3002<\/p>\n

\"\"<\/p>\n

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\u4f46\u4e00\u4e2a\u62fc\u591a\u591a\u7edd\u4e0d\u60f3\u770b\u5230\u7684\u8d8b\u52bf\u662f\uff1a\u767d\u724c\u5546\u54c1\u5728\u62fc\u591a\u591a\u8bde\u751f\u4e86\u7206\u6b3e\uff0c\u5374\u5728\u6296\u97f3\u9010\u6e10\u6253\u54cd\u4e86\u54c1\u724c\u3002<\/p>\n

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03<\/strong><\/p>\n

\u62fc\u591a\u591a\u4e0d\u5f97\u4e0d\u505a\u76f4\u64ad\u5e26\u8d27\uff0c\u5c31\u50cf\u4eac\u4e1c\u6dd8\u5b9d\u4e0d\u5f97\u4e0d\u505a\u4f4e\u4ef7<\/strong><\/p>\n

\u5373\u4fbf\u4ecd\u5728\u81ea\u5df1\u64c5\u957f\u7684\u9886\u57df\u4e2d\u72c2\u98d9\uff0c\u62fc\u591a\u591a\u5bf9\u6296\u97f3\u7535\u5546\u7684\u6781\u901f\u589e\u957f\u4e5f\u4e0d\u662f\u4e0d\u7126\u8651\u7684\u3002<\/p>\n

\u4e00\u4e2a\u660e\u663e\u7684\u6539\u53d8\u662f\uff1a\u4eca\u5e74\u4e0b\u534a\u5e74\u5f00\u59cb\uff0c\u62fc\u591a\u591a\u5728\u76f4\u64ad\u7535\u5546\u9886\u57df\u7684\u52a8\u4f5c\u8d8a\u6765\u8d8a\u9891\u7e41\u3002<\/p>\n

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\u7136\u800c\u5f53\u8fd9\u4e2a\u9ec4\u5ce5\u773c\u91cc\u7684\u5de5\u5177\u5df2\u6210\u4e3a\u8fd1\u4e00\u534a\u4e92\u8054\u7f51\u7528\u6237\u7684\u8d2d\u7269\u65b9\u5f0f\u3001\u5e02\u573a\u89c4\u6a21\u54115\u4e07\u4ebf\u51b2\u51fb\u3001\u751a\u81f3\u6709\u6e10\u8d8b\u8d85\u8fc7\u4f20\u7edf\u8d27\u67b6\u7535\u5546\u7684\u52bf\u5934\u65f6\uff0c\u62fc\u591a\u591a\u4e5f\u4e0d\u5f97\u4e0d\u91cd\u4f30\u76f4\u64ad\u7535\u5546\u7684\u91cd\u8981\u6027\u3002<\/p>\n

\u5728\u4eca\u5e74618\u5927\u4fc3\u671f\u95f4\uff0c\u62fc\u591a\u591a\u4e00\u6539\u5f80\u65e5\u5bf9\u76f4\u64ad\u7535\u5546\u7684\u4f5b\u7cfb\u7b56\u7565\uff0c\u9996\u6b21\u5f00\u542f\u4e86\u76f4\u64ad\u5e26\u8d27\u4e3b\u573a\u548c\u767e\u4e07\u4e3b\u64ad\u6311\u6218\u8d5b\uff0c\u516c\u5f00\u6570\u636e\u663e\u793a\u8fd9\u671f\u95f4\u5355\u573a\u6700\u9ad8GMV\u78343000\u4e07\u3002\u5728\u5e74\u4e2d\u5927\u4fc3\u7ed3\u675f\u4e00\u4e2a\u6708\u540e\uff0c\u62fc\u591a\u591a\u66f4\u662f\u52a0\u5927\u529b\u5ea6\u9762\u5411\u5168\u54c1\u7c7b\u62db\u52df\u76f4\u64ad\u5e26\u8d27\u670d\u52a1\u5546\u548c\u4e3b\u64ad\uff0c\u5e76\u9762\u5411\u90e8\u5206\u7528\u6237\u6d4b\u8bd5\u4e3b\u9875\u5e95\u90e8\u4e00\u7ea7\u5165\u53e3\u201c\u76f4\u64ad\u201d\u3002<\/p>\n

\u4e0d\u4ec5\u5982\u6b64\uff0c9\u6708\u521d\u6709\u4e1a\u5185\u4eba\u58eb\u53d1\u73b0\u62e5\u6709\u8fd11\u4ebf\u6296\u97f3\u7c89\u4e1d\u7684\u75af\u72c2\u5c0f\u6768\u54e5\uff0c\u7591\u4f3c\u4e5f\u5165\u9a7b\u4e86\u62fc\u591a\u591a\u5e73\u53f0\uff0c\u5f00\u901a\u4e86\u540c\u540d\u8d26\u53f7\u5e76\u901a\u8fc7\u77ed\u89c6\u9891\u8fdb\u884c\u5f15\u6d41\u3002\u540c\u65f6\uff0c\u75af\u72c2\u5c0f\u6768\u54e5\u6240\u5c5e\u7684\u4e09\u53ea\u7f8a\u7f51\u7edcMCN\u673a\u6784\u4e5f\u4ee5\u7ea2V\u8ba4\u8bc1\u7684\u65b9\u5f0f\u51fa\u73b0\u5728\u62fc\u591a\u591a\u5e73\u53f0\uff0c\u53d1\u5e03\u5185\u5bb9\u4e2d\u5305\u62ec\u6570\u6761\u5e26\u8d27\u89c6\u9891\u3002<\/p>\n

\u62fc\u591a\u591a\u53d1\u5c55\u76f4\u64ad\u7535\u5546\u4e1a\u52a1\u7684\u8feb\u5207\u4e0e\u91ce\u5fc3\uff0c\u8fde\u674e\u4f73\u7426\u5e26\u8d27\u82b1\u897f\u5b50\u7ffb\u8f66\u7684\u70ed\u70b9\u4e5f\u6ca1\u6709\u9519\u8fc7\u3002\u4e5d\u6708\u672b\uff0c\u572879\u5143\u5929\u4ef7\u7709\u7b14\u5f15\u8d77\u8206\u8bba\u54d7\u7136\u4e4b\u65f6\uff0c\u62fc\u591a\u591a\u767e\u4ebf\u8865\u8d34\u6512\u5c40\u4e8658\u5bb6\u56fd\u8d27\u54c1\u724c\u5728\u76f4\u64ad\u95f4\u96c6\u4f53\u56e2\u5efa\uff0c\u6210\u529f\u65a9\u83b7\u4e86\u4e00\u6ce2\u597d\u611f\u3002<\/p>\n

\u66f4\u6709\u610f\u601d\u7684\u662f\uff0c\u5c31\u5728\u62fc\u591a\u591a\u8bd5\u56fe\u518d\u5ea6\u4e8e\u76f4\u64ad\u7535\u5546\u9886\u57df\u540e\u4e2d\u4e89\u5148\u65f6\uff0c\u6296\u97f3\u7535\u5546\u4e5f\u5728\u91cd\u78c5\u52a0\u7801\u8d27\u67b6\u7535\u5546\u3002<\/p>\n

2021\u5e744\u6708\uff0c\u6296\u97f3\u7535\u5546\u9996\u6b21\u5c06\u81ea\u8eab\u5b9a\u4f4d\u4e8e\u4ee5\u5185\u5bb9\uff08\u77ed\u89c6\u9891&\u76f4\u64ad\uff09\u4e3a\u57fa\u7840\u7684\u5174\u8da3\u7535\u5546\uff0c\u98de\u901f\u5954\u8dd1\u4e86\u4e00\u5e74\u540e\uff0c\u4e8e2022\u5e74\u5e74\u4e2d\u5347\u7ea7\u4e3a\u5168\u57df\u5174\u8da3\u7535\u5546\uff0c\u5e76\u5168\u91cf\u4e0a\u7ebf\u201c\u5546\u57ce\u201d\u4e00\u7ea7\u5165\u53e3\uff0c\u540c\u5e74\u53cc11\u671f\u95f4\u6296\u97f3\u5546\u57ce\u8fce\u6765\u4e86\u7b2c\u4e00\u4e2a\u7206\u53d1\u5f0f\u7684\u56fd\u6c11\u5927\u4fc3\uff0c\u8d27\u67b6\u81ea\u6b64\u6210\u4e3a\u627f\u63a5\u5927\u4fc3\u7684\u4e3b\u9635\u5730\u3002<\/p>\n

\u6b65\u51652023\u5e74\uff0c\u6296\u97f3\u5bf9\u5546\u57ce\u548c\u641c\u7d22\u573a\u666f\u4e3a\u4e3b\u7684\u8d27\u67b6\u7535\u5546\u7684\u91cd\u89c6\u6108\u52a0\u51f8\u663e\u3002<\/p>\n

2023\u5e745\u670815\u65e5\uff0c\u6296\u97f3\u7535\u5546\u603b\u88c1\u5dcd\u96ef\u96ef\u66fe\u62ab\u9732\u5728\u8fc7\u53bb\u8fd1\u4e00\u5e74\u65f6\u95f4\u91cc\uff0c\u6296\u97f3\u5546\u57ceGMV\u540c\u6bd4\u589e\u957f277%\uff0c\u641c\u7d22\u7535\u5546\u540c\u6bd4\u589e\u957f159%\uff0c\u800c\u8d27\u67b6\u7535\u5546\u5360\u5e73\u53f0GMV\u603b\u4f53\u5df2\u8d85\u8fc730%\u3002<\/p>\n

\u5ba2\u89c2\u6765\u770b\uff0c\u867d\u7136\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u5e26\u8d27\u662f\u6296\u97f3\u7535\u5546\u524d\u671f\u4e43\u81f3\u76ee\u524d\u7684\u4e3b\u8981\u9a71\u52a8\u529b\uff0c\u4f46\u82e5\u60f3\u6253\u9020\u81ea\u8eab\u5b8c\u6574\u7684\u7535\u5546\u751f\u6001\uff0c\u53d1\u5c55\u8d27\u67b6\u7535\u5546\u786e\u5b9e\u662f\u6296\u97f3\u7684\u5f53\u52a1\u4e4b\u6025\u3002<\/p>\n

\"\"<\/p>\n

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