{"id":46194,"date":"2023-12-18T10:00:02","date_gmt":"2023-12-18T10:00:02","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=127749"},"modified":"2023-12-18T10:00:02","modified_gmt":"2023-12-18T10:00:02","slug":"%e9%9b%b6%e7%b3%96%e6%97%b6%e4%bb%a3%ef%bc%8c%e4%b8%80%e5%ae%b6%e7%b3%96%e6%9e%9c%e5%85%ac%e5%8f%b8%e7%9a%84%e6%94%b6%e5%85%a5%e5%80%8d%e5%a2%9e%e8%ae%a1%e5%88%92","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=46194","title":{"rendered":"\u96f6\u7cd6\u65f6\u4ee3\uff0c\u4e00\u5bb6\u7cd6\u679c\u516c\u53f8\u7684\u6536\u5165\u500d\u589e\u8ba1\u5212"},"content":{"rendered":"
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\u56fe\u7247\u6765\u6e90\uff1aMARS<\/p>\n<\/p>\n

\u739b\u6c0f\u96f6\u98df\u4e1a\u52a1\u5168\u7403\u603b\u88c1\u5b89\u5fb7\u9c81\u00b7\u514b\u62c9\u514b\uff08Andrew Clarke\uff09\u5728\u63a5\u53d7\u300a\u798f\u5e03\u65af\u300b\u72ec\u5bb6\u4e13\u8bbf\u65f6\u8bf4\uff1a\u201c\u8fd9\u80fd\u8ba9\u4f60\u4eec\u5bf9\u6211\u4eec\u76ee\u524d\u7684\u53d1\u5c55\u72b6\u51b5\u6709\u4e86\u4e00\u4e2a\u5927\u81f4\u7684\u4e86\u89e3\uff0c\u6211\u4eec\u7684\u4e1a\u52a1\u5df2\u904d\u5e03\u5168\u7403\u3002\u6211\u4eec\u5bf9\u739b\u6c0f\u7684\u672a\u6765\u611f\u5230\u975e\u5e38\u975e\u5e38\u4e50\u89c2\u3002\u201d\u739b\u6c0f\u8fd8\u8868\u793a\uff0c\u5b83\u5e0c\u671b\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u5b9e\u73b0\u4e00\u4e2a\u5d07\u9ad8\u7684\u76ee\u6807\uff0c\u90a3\u5c31\u662f\u901a\u8fc7\u5f7b\u5e95\u6539\u9020\u4f9b\u5e94\u94fe\uff0c\u52302030\u5e74\u5b9e\u73b0\u78b3\u51cf\u639250%\uff0c\u52302050\u5e74\u5b9e\u73b0\u51c0\u96f6\u78b3\u6392\u653e\u3002\u672c\u6b21\u72ec\u5bb6\u4e13\u8bbf\u4e5f\u662f\u739b\u6c0f\u9996\u6b21\u5206\u4eab\u5176\u6536\u5165\u6570\u636e\u548c\u672a\u6765\u613f\u666f\u3002<\/span><\/p>\n

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1<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u975e\u6bd4\u5bfb\u5e38<\/span><\/strong><\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u56fe\u7247\u6765\u6e90\uff1aMARS<\/p>\n<\/section>\n

\u7cd6\u679c\u54a8\u8be2\u516c\u53f8 Knechtel \u7684\u603b\u88c1\u7f57\u4f2f\u7279\u00b7\u5e03\u5ef7\uff08Robert Boutin\uff09\u544a\u8bc9\u300a\u798f\u5e03\u65af\u300b\uff1a\u201c\u739b\u6c0f\u662f\u4e00\u5bb6\u5f88\u806a\u660e\u7684\u516c\u53f8\uff0c\u4f46\u5b83\u672a\u6765\u4f1a\u9047\u5230\u975e\u5e38\u5927\u7684\u963b\u788d\uff0c\u56e0\u4e3a\u51e0\u4e4e\u6bcf\u4e2a\u4eba\u90fd\u5728\u63a7\u5236\u996e\u98df\u548c\u6444\u5165\u7684\u5361\u8def\u91cc\u3002\u5927\u5bb6\u90fd\u62c5\u5fc3\u4f1a\u60a3\u4e0a\u5fc3\u810f\u75c5\u3001\u80a5\u80d6\u75c7\u548c\u7cd6\u5c3f\u75c5\u3002\u5927\u591a\u6570\u5bb6\u957f\u90fd\u4e0d\u5141\u8bb8\u5b69\u5b50\u6444\u5165\u8fc7\u591a\u7684\u7cd6\u5206\uff0c\u800c\u8fd9\u5bf9\u739b\u6c0f\u7684\u6838\u5fc3\u4e1a\u52a1\u4ea7\u751f\u4e86\u5f71\u54cd\u3002\u201d\u800c\u884c\u4e1a\u7684\u6709\u9650\u589e\u957f\u5c31\u610f\u5473\u7740\u201c\u8981\u8d5a\u540c\u6837\u591a\u7684\u94b1\u4f1a\u9047\u5230\u66f4\u591a\u7684\u7ade\u4e89\u201d\u3002<\/span><\/p>\n

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2<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u5728\u8fc7\u53bb\u4e00\u4e2a\u4e16\u7eaa\uff0c\u739b\u6c0f\u5c55\u73b0\u51fa\u4e86\u5353\u5c14\u4e0d\u7fa4\u7684\u575a\u97e7\u548c\u8fdc\u89c1\u3002\u8fd9\u5bb6\u6210\u7acb\u4e8e 1911 \u5e74\u7684\u516c\u53f8\u7531\u739b\u6c0f\u5bb6\u65cf\u6240\u6709\uff0c\u8fd9\u4e2a\u79c1\u4eba\u5bb6\u65cf\u7684\u6bcf\u4e00\u4ee3\u4eba\u90fd\u4ee5\u957f\u8fdc\u7684\u773c\u5149\u6307\u5bfc\u7740\u739b\u6c0f\u7684\u53d1\u5c55\u3002\u6770\u594e\u7433\u00b7\u9a6c\u5c14\u65af\uff08Jacqueline Mars\uff09\u548c\u7ea6\u7ff0\u00b7\u9a6c\u5c14\u65af\uff08John Mars\uff09\u4e24\u4eba\u5206\u522b\u5728\u739b\u6c0f\u5360\u80a1\u7ea6\u4e09\u5206\u4e4b\u4e00\uff0c\u6bcf\u4eba\u8eab\u5bb6\u8fbe370 \u4ebf\u7f8e\u5143\uff1b\u5269\u4f59\u7684\u4e09\u5206\u4e4b\u4e00\u80a1\u4efd\u5219\u7531\u6770\u594e\u7433\u548c\u7ea6\u7ff0\u7684\u5144\u5f1f\u3001\u5df2\u6545\u7684\u5c0f\u798f\u96f7\u65af\u7279\u00b7\u9a6c\u5c14\u65af\uff08Forrest Mars Jr.\uff09\u7684\u56db\u4e2a\u5b50\u5973\u6240\u6709\u3002\u739b\u6c0f\u516c\u53f8\u521b\u59cb\u4eba\u5f17\u5170\u514b\u00b7\u9a6c\u5c14\u65af\uff08Frank Mars\uff09\u7684\u66fe\u5b59\u5973\u7ef4\u591a\u5229\u4e9a\u00b7\u9a6c\u5c14\u65af\uff08Victoria Mars\uff09\u3001\u74e6\u83b1\u4e3d\u00b7\u9a6c\u5c14\u65af\uff08Valerie Mars\uff09\u3001\u5e15\u6885\u62c9\u00b7\u9a6c\u5c14\u65af\uff08Pamela Mars\uff09\u548c\u739b\u4e3d\u514b\u00b7\u9a6c\u5c14\u65af\uff08Marijke Mars\uff09\u6bcf\u4eba\u8eab\u5bb6\u7ea6\u4e3a 93 \u4ebf\u7f8e\u5143\u3002\u739b\u6c0f\u5728\u5168\u7403\u5171\u6709 14\u4e07\u540d\u5458\u5de5\uff0c\u5176\u4e2d\u670935000\u4eba\u5728\u96f6\u98df\u90e8\u95e8\u5de5\u4f5c\u3002<\/span><\/p>\n

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\u8d39\u5217\u7f57\u7531\u6bd4\u5229\u65f6\u7c4d\u610f\u5927\u5229\u4eba\u4e54\u74e6\u5c3c\u00b7\u8d39\u5217\u7f57\uff08Giovanni Ferrero\uff0c\u8eab\u5bb6399\u4ebf\u7f8e\u5143\uff09\u638c\u8235\uff0c\u66fe\u7ecf\u6301\u7eed\u5728\u7f8e\u56fd\u6380\u8d77\u6536\u8d2d\u72c2\u6f6e\uff0c\u4f8b\u5982\u57282018 \u5e74\u4ee5 28 \u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u96c0\u5de2\uff08Nestle\uff09\u516c\u53f8\u7684\u7f8e\u56fd\u7cd6\u679c\u4e1a\u52a1\uff1b2019 \u5e74\u4ee5 13 \u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u51ef\u6d1b\u683c\u516c\u53f8\uff08Kellogg\uff09\u7684\u997c\u5e72\u3001\u51b0\u6dc7\u6dcb\u7b52\u548c\u6d3e\u76ae\u4e1a\u52a1\uff1b2022 \u5e74\u6536\u8d2d\u4e86Blue Bunny\u548cHalo Top\u8fd9\u4e24\u6b3e\u51b0\u6dc7\u6dcb\u7684\u5236\u9020\u5546 Wells Enterprises\u3002\u4eca\u5e74 10 \u6708\uff0c\u8d39\u5217\u7f57\u53c8\u5ba3\u5e03\u5c06\u6536\u8d2d\u603b\u90e8\u4f4d\u4e8e\u4f0a\u5229\u8bfa\u4f0a\u5dde\u7684\u77e5\u540d\u7cd6\u679c\u516c\u53f8 Jelly Bean\u3002<\/span><\/p>\n

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\n
\n
\n

3<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n

\u5168\u7403\u6269\u5f20<\/span><\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u5bf9\u4e8e\u739b\u6c0f\u800c\u8a00\uff0c\u7f8e\u56fd\u56fd\u5185\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4f7f\u5176\u5c06\u5728\u5168\u7403\u8fdb\u884c\u6269\u5f20\u770b\u4f5c\u6210\u529f\u7684\u91cd\u8981\u6218\u7565\u3002\u739b\u6c0f\u7684\u4ea7\u54c1\u53bb\u5e74\u5728\u5370\u5ea6\u548c\u5df4\u897f\u9500\u552e\u989d\u589e\u957f\u4e8640%\uff0c\u800c\u5fb7\u8299\u7684\u65e0\u7cd6\u4ea7\u54c1\u5728\u4e2d\u56fd\u5c24\u4e3a\u7545\u9500\u3002\u514b\u62c9\u514b\u8bf4\uff0c\u8be5\u4ea7\u54c1\u5728\u4ec5\u4ec5\u5341\u4e2a\u6708\u5185\u8fbe\u5230\u4e861400\u4e07\u7f8e\u5143\u7684\u9500\u552e\u989d\uff0c\u5e76\u4e1480%\u7684\u8d2d\u4e70\u8005\u90fd\u662f\u521d\u6b21\u8d2d\u4e70\u3002\u81f3\u4e8e\u7f24\u5584\u80fd\u91cf\u68d2\uff0c\u739b\u6c0f\u4ece2018\u5e74\u8d77\u5c31\u5c06\u5b83\u5f15\u5165\u4e86\u9664\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u4ee5\u5916\u768430\u4e2a\u5e02\u573a\uff0c\u5176\u4e2d\u5305\u62ec\u4eca\u5e74\u9996\u6b21\u8fdb\u519b\u7684\u97e9\u56fd\u548c\u9a6c\u6765\u897f\u4e9a\u3002<\/span><\/p>\n

\u201c\u80fd\u91cf\u68d2\u7684\u5e02\u573a\u5f88\u5927\uff0c\u201d\u603b\u90e8\u4f4d\u4e8e\u4fc4\u52d2\u5188\u5dde\u6ce2\u7279\u5170\u7684\u9ad8\u70b9\u7cd6\u679c\u54a8\u8be2\u516c\u53f8Helmsman Group\u7684\u9996\u5e2d\u6267\u884c\u5b98\u9a6c\u514b\u00b7\u54c8\u65af\uff08Mark Haas\uff09\u8bf4\u3002\u201c\u8fd9\u4e2a\u5e02\u573a\u4e0a\u5df2\u7ecf\u6709\u4e00\u4e9b\u5f88\u5f3a\u5927\u7684\u54c1\u724c\uff0c\u800c\u4e14\u8bb8\u591a\u54c1\u724c\u90fd\u6709\u5fe0\u5b9e\u5ba2\u6237\uff0c\u4f46\u7f24\u5584\u6b64\u524d\u8fd8\u6ca1\u6709\u63a2\u7d22\u5168\u7403\u5e02\u573a\uff0c\u867d\u7136\u739b\u6c0f\u6709\u80fd\u529b\u505a\u5230\u8fd9\u4e00\u6b65\u3002\u201d<\/span><\/p>\n

\u54c8\u65af\u8fd8\u8865\u5145\u9053\uff0c\u201c\u7f24\u5584\u7684\u4e3b\u8981\u6210\u529f\u5728\u4e8e\uff0c\u5b83\u5145\u5206\u7406\u89e3\u4e86\u5065\u5eb7\u96f6\u98df\u662f\u4ec0\u4e48\u610f\u601d\u3002\u201d<\/span><\/p>\n

\u4e8b\u5b9e\u4e0a\uff0c\u739b\u6c0f\u4ece2017\u5e74\u5c31\u5f00\u59cb\u6162\u6162\u8c0b\u5212\u5bf9\u7f24\u5584\u7684\u63a5\u7ba1\uff0c\u5f53\u65f6\u739b\u6c0f\u5148\u662f\u6295\u8d44\u4e86\u4e00\u7b14\u6570\u989d\u672a\u516c\u5f00\u7684\u8d44\u91d1\uff0c\u6362\u53d6\u4e86\u8be5\u54c1\u724c40% \u7684\u80a1\u4efd\uff0c\u5e76\u4f7f\u5176\u521b\u59cb\u4eba\u4e39\u5c3c\u5c14\u00b7\u5362\u8d1d\u8328\u57fa\uff08Daniel Lubetzky\uff09\u6210\u4e3a\u4e86\u4ebf\u4e07\u5bcc\u8c6a\u30022020\u5e74\uff0c\u739b\u6c0f\u53c8\u4e70\u4e0b\u4e86\u7f24\u5584\u53e6\u591660%\u7684\u6240\u6709\u6743\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7f24\u5584\u5728\u5168\u7403\u7684\u6536\u5165\u7ea6\u8fbe\u5230\u4e8615\u4ebf\u7f8e\u5143\u3002<\/span><\/p>\n

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\u514b\u62c9\u514b\u8868\u793a\u3002\u4ed6\u9884\u8ba1\u52302030\u5e74\uff0c\u739b\u6c0f\u7684\u751c\u5473\u96f6\u98df\u7ebf\u4e0a\u9500\u552e\u989d\u5c06\u8fbe\u5230\u7ea640\u4ebf\u7f8e\u5143\uff0c\u8fd9\u76f8\u5f53\u4e8e\u53d6\u5f97\u4e86\u4e09\u500d\u589e\u957f\uff0c\u800c\u589e\u957f\u7684\u4e3b\u8981\u539f\u56e0\u662f\u5229\u7528\u4e86\u51b2\u52a8\u8d2d\u7269\u5fc3\u7406\u4ee5\u53ca\u4e0e\u4e9a\u9a6c\u900a\u53ca\u4f18\u6b65\u7684\u5546\u4e1a\u5408\u4f5c\u3002<\/span><\/p>\n

\u5728\u65b0\u51a0\u75ab\u60c5\u4ee5\u524d\uff0c70%\u7684\u7ebf\u4e0b\u8d2d\u4e70\u90fd\u662f\u51b2\u52a8\u6d88\u8d39\u3002\u4f46\u5230\u4e862027\u5e74\uff0c\u514b\u62c9\u514b\u9884\u8ba170%\u7684\u4ea7\u54c1\u5c06\u5728\u7ebf\u4e0a\u88ab\u552e\u51fa\uff0c\u800c\u7ebf\u4e0a\u8d2d\u7269\u5f88\u96be\u4ea7\u751f\u51b2\u52a8\u5fc3\u7406\uff0c\u4ec5\u670937%\u7684\u7ebf\u4e0a\u8d2d\u4e70\u8005\u662f\u51fa\u4e8e\u4e00\u65f6\u5174\u8d77\u3002<\/span><\/p>\n

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\u5982\u679c\u8bf4\u8981\u8ddf\u4e0a\u6d88\u8d39\u8005\u7684\u6b65\u4f10\u5c31\u5fc5\u987b\u5927\u529b\u63a8\u5e7f\u80fd\u91cf\u68d2\uff0c\u90a3\u4e48\u739b\u6c0f\u5df2\u7ecf\u4e3a\u6b64\u505a\u597d\u51c6\u5907\u4e86\u3002<\/span>\u4f46\u65e0\u8bba\u4e16\u754c\u600e\u6837\u5343\u53d8\u4e07\u5316\uff0c\u5bf9\u4e8e\u751c\u5473\u96f6\u98df\u7684\u9700\u6c42\u603b\u662f\u5b58\u5728\u3002<\/strong><\/span><\/p>\n

\u514b\u62c9\u514b\u8bf4\uff1a\u201c\u4e00\u4e2a\u6ca1\u6709\u5de7\u514b\u529b\u7684\u4e16\u754c\uff0c\u5c06\u662f\u591a\u4e48\u4e4f\u5473\u3002\u201d\u00a0<\/span><\/p>\n

\u4f5c\u8005\uff1aChloe Sorvino<\/span><\/p>\n

\u6765\u6e90\uff1a\u798f\u5e03\u65af\uff08ID\uff1aforbes_china\uff09\uff0c\u8f6c\u8f7d\u5df2\u83b7\u5f97\u6388\u6743\u3002<\/span><\/p>\n

\u672c\u6587\u8bd1\u81ea<\/span><\/p>\n

https:\/\/www.forbes.com\/sites\/chloesorvino\/2023\/12\/12\/exclusive-mars-strategy-to-double-snacking-revenue-to-36-billion\/?sh=53d92aac2559<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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