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2017\u5e74\uff0c\u519c\u4e1a\u519c\u6751\u90e8\u9996\u6b21\u63d0\u51fa\u4e2d\u56fd\u519c\u4e1a\u8fdb\u5165\u201c\u54c1\u724c\u519c\u4e1a\u5e74\u201d\u3002\u4ece\u6b64\u5f00\u59cb\uff0c\u65e0\u8bba\u662f\u6276\u8d2b\u653b\u575a\u8fd8\u662f\u4e61\u6751\u632f\u5174\uff0c\u57fa\u672c\u5df2\u7ecf\u786e\u7acb\uff0c\u519c\u4ea7\u54c1\u533a\u57df\u516c\u7528\u54c1\u724c\u7684\u5efa\u8bbe\uff0c\u662f\u57f9\u80b2\u4e61\u6751\u4ea7\u4e1a\uff0c\u4fc3\u8fdb\u4ea7\u4e1a\u9ad8\u8d28\u91cf\u53d1\u5c55\uff0c\u52a9\u63a8\u505a\u5927\u4ea7\u4e1a\u7ecf\u6d4e\u7684\u6709\u6548\u624b\u6bb5\uff0c\u662f\u4ea7\u4e1a\u632f\u5174\u7684\u6218\u7565\u6293\u624b\u3002<\/span><\/section>\n

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01<\/strong><\/p>\n

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2016\u5e74\uff0c\u5b81\u6ce2\u8c61\u5c71\u5f15\u8fdb\u65e5\u672c\u7231\u5a9b\u67d1\u6a58\u65b0\u54c1\u79cd\uff0c\u5e76\u5927\u529b\u5851\u9020\u201c\u8c61\u5c71\u7ea2\u7f8e\u4eba\u201d\u533a\u57df\u516c\u7528\u54c1\u724c\u3002\u5f53\u5730\u6709\u4e00\u5bb6\u4f01\u4e1a\u5f88\u806a\u660e\uff0c\u5b83\u4eec\u8fc5\u901f\u54cd\u5e94\uff0c\u9ad8\u6295\u5165\u5efa\u8bbe\u8bbe\u65bd\u519c\u4e1a\uff0c\u6700\u7ec8\u6210\u4e3a\u4e86\u5b81\u6ce2\u8c61\u5c71\u7ea2\u7f8e\u4eba\u6807\u51c6\u6700\u9ad8\u7684\u67d1\u6a58\u79cd\u690d\u4f01\u4e1a\u3002<\/span><\/p>\n

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02<\/strong><\/span><\/p>\n

\u5173\u952e\u70b9\u4e8c\uff1a\u5c06\u54c1\u724c\u7cfb\u7edf\u505a\u5b8c\u6574<\/span><\/strong><\/p>\n

\u54c1\u724c\u5efa\u8bbe\u4e0d\u4ec5\u4ec5\u662f\u53d6\u4e00\u4e2a\u540d\u5b57\u3001\u8bbe\u8ba1\u4e00\u4e2aLOGO\u6216\u8005\u7f16\u5199\u4e00\u53e5\u5e7f\u544a\u8bed\u90a3\u4e48\u7b80\u5355\u3002\u5929\u4e0b\u661f\u519c\u8ba4\u4e3a\uff0c\u4e00\u4e2a\u4f18\u79c0\u7684\u54c1\u724c\u5e94\u8be5\u5305\u542b\u4e09\u5957\u7cfb\u7edf\uff1a<\/span><\/section>\n
1\u3001\u7b26\u53f7\u7cfb\u7edf<\/span><\/strong>\uff1a\u5305\u62ec\uff1a\u54c1\u724c\u540d\u79f0\u3001\u5e7f\u544a\u8bed\u3001LOGO\u3001VI\u3001\u5409\u7965\u7269\u3001\u865a\u62df\u5f62\u8c61\u3001\u5305\u88c5\u7ed3\u6784\u548c\u5c55\u793a\u4ea7\u54c1\u529f\u80fd\u6027\u7b49\u3002<\/span><\/section>\n
2\u3001\u4ef7\u503c\u6807\u7b7e\u7cfb\u7edf<\/span><\/strong>\uff1a\u987e\u5ba2\u900f\u8fc7\u6807\u7b7e\u8ba4\u77e5\u4e00\u4e2a\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u548c\u5dee\u5f02\u6027\u7279\u5f81\uff0c\u5b83\u5c55\u793a\u51fa\u4e86\u4e0e\u6d88\u8d39\u8005\u7684\u60c5\u611f\u9700\u6c42\u3001\u751f\u6d3b\u65b9\u5f0f\u7684\u5173\u8054\uff0c\u53ca\u7ed9\u6d88\u8d39\u8005\u521b\u9020\u7f8e\u597d\u6d88\u8d39\u4f53\u9a8c\u7684\u627f\u8bfa\uff1b<\/span><\/section>\n
3\u3001\u610f\u4e49\u7cfb\u7edf<\/span><\/strong>\uff1a\u4ee3\u8868\u4e00\u79cd\u6587\u5316\u7b26\u53f7\uff0c\u662f\u67d0\u79cd\u610f\u4e49\u7684\u8c61\u5f81\u3002\u4ee3\u8868\u4e00\u4e2a\u7279\u5b9a\u7fa4\u4f53\u7684\u6001\u5ea6\u3001\u4e2a\u6027\u548c\u81ea\u6211\u5f62\u8c61\uff0c\u5c55\u793a\u8fd9\u4e2a\u7fa4\u4f53\u7684\u613f\u666f\u3001\u7cbe\u795e\u548c\u4f7f\u547d\u611f\u3002<\/span><\/section>\n
\u82e5\u5c06\u4e00\u4e2a\u54c1\u724c\u7cfb\u7edf\u7684\u201c\u90e8\u4ef6\u201d\u8fdb\u884c\u7ec6\u5206\uff0c\u8fd9\u4e9b\u201c\u90e8\u4ef6\u201d\u5305\u62ec\u6709\uff1a<\/span><\/section>\n
-\u54c1\u724c\u4f7f\u547d\/\u613f\u666f\/\u6218\u7565\/\u5b9a\u4f4d\/\u6218\u672f\u914d\u79f0\uff1b<\/span><\/section>\n
-\u54c1\u724c\u540d\uff1b<\/span><\/section>\n
-\u54c1\u724c\u53e3\u53f7\uff1b<\/span><\/section>\n
-\u54c1\u724c\u5bb6\u8c31\uff1a<\/span>\u4ea7\u4e1a\u53d1\u5c55\u53f2\u3001\u6587\u5316\u4f20\u627f\u53f2\uff1b<\/span><\/section>\n
-\u54c1\u724c\u7b26\u53f7\u8bbe\u8ba1\uff1a<\/span>LOGO\u3001\u54c1\u724c\u8d44\u4ea7ICON\uff1b<\/span><\/section>\n
-\u54c1\u724c\u56fe\u817e\uff1a<\/span>\u672c\u8d28\u662f\u62a2\u5360\u8d85\u7ea7\u516c\u5171\u8d44\u4ea7\uff0c\u5373\uff1a<\/span>\u6700\u5177\u4ee3\u8868\u6027\u3001\u5dee\u5f02\u5316\u3001\u4e2a\u6027\u5316\u7684\u54c1\u724c\u5f62\u8c61\u8f7d\u4f53\uff1b<\/span><\/section>\n
-\u5305\u88c5\u8bbe\u8ba1\uff1b<\/span><\/section>\n
-\u5e7f\u544a\u6d77\u62a5\u8bbe\u8ba1\uff1b<\/span><\/section>\n
-\u7535\u5546\u9875\u9762\uff1b<\/span><\/section>\n
-\u54c1\u724c\u89c6\u9891\uff08\u6e90\u5185\u5bb9\uff09\u3002<\/span><\/section>\n
\u5929\u4e0b\u661f\u519c\u5851\u9020\u54c1\u724c\u6848\u4f8b\uff1a\u6b66\u9e23\u6c83\u67d1<\/span><\/strong><\/section>\n
\u6c83\u67d1\u662f\u4e00\u4e2a\u8fd1\u5e74\u8fdb\u5165\u4e2d\u56fd\u7684\u4ee5\u8272\u5217\u67d1\u6a58\u54c1\u79cd\uff0c\u56e0\u5176\u8d85\u8d8a\u6027\u7684\u54c1\u8d28\uff0c\u5f88\u5feb\u5728\u4e2d\u56fd\u516d\u4e2a\u7701\u4efd\u8fdb\u884c\u4e86\u5927\u9762\u79ef\u79cd\u690d\u3002\u5176\u4e2d\uff0c\u5e7f\u897f\u6b66\u9e23\u62d3\u5c55\u6c83\u67d1\u79cd\u690d\u9762\u79ef\u7684\u529b\u5ea6\u6700\u5927\uff0c\u51fa\u4ea7\u7684\u6c83\u67d1\u7684\u54c1\u8d28\u4ea6\u5904\u4e0a\u4e58\u3002\u4e3a\u4e86\u8ba9\u6b66\u9e23\u6c83\u67d1\u533a\u522b\u4e8e\u5176\u4ed6\u4ea7\u533a\uff0c\u5e76\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7684\u5f62\u8c61\u8131\u9896\u800c\u51fa\uff0c2020\u5e74\u5e95\uff0c\u6b66\u9e23\u533a\u653f\u5e9c\u9080\u8bf7\u5929\u4e0b\u661f\u519c\u56e2\u961f\u91cd\u65b0\u5347\u7ea7\u3001\u6784\u5efa\u4e86 \u201c\u6b66\u9e23\u6c83\u67d1\u201d\u533a\u57df\u516c\u7528\u54c1\u724c\u7cfb\u7edf\u3002<\/span><\/section>\n
\u5728\u4e24\u6b21\u8c03\u7814\u4e4b\u540e\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u6b66\u9e23\u662f\u58ee\u65cf\u7684\u805a\u5c45\u533a\uff0c\u8fd9\u91cc\u7684\u4eba\u4eec\u4fdd\u7559\u7740\u6bcf\u4e2a\u670829\u53f7\u5bf9\u5531\u5c71\u6b4c\u3001\u6bcf\u5e74\u4e09\u6708\u4e09\u4e3e\u529e\u5c71\u6b4c\u8282\u7684\u4f20\u7edf\u4e60\u4fd7\uff0c\u800c\u201c\u58ee\u65cf\u5c71\u6b4c\u201d\u4e5f\u521a\u521a\u5165\u9009\u975e\u7269\u8d28\u6587\u5316\u9057\u4ea7\u76ee\u5f55\u3002\u8fd9\u4e9b\u8df3\u8131\u51fa\u7269\u8d28\u5c42\u9762\u4e4b\u5916\u7684\u4fe1\u606f\uff0c\u7ed9\u4e86\u6211\u4eec\u4e00\u4e2a\u7075\u611f\uff0c\u6211\u4eec\u6700\u7ec8\u5c06\u8fd9\u4efd\u7075\u611f\u5199\u6210\u4e86\u201c\u6b66\u9e23\u6c83\u67d1\u201d\u54c1\u724c\u7684\u201c\u6e90\u6587\u6848\u201d\uff1a<\/span><\/section>\n
\u5e7f\u897f\u6b66\u9e23 \u4e2d\u56fd\u6c83\u67d1\u4e4b\u4e61<\/span><\/span><\/section>\n
\u80fd\u6b4c\u5584\u821e\u7684\u58ee\u65cf\u4eba\u6c11\u7684\u805a\u5c45\u5730<\/span><\/span><\/section>\n
\u8fd9\u91cc\u7684\u4eba\u4eec<\/span><\/span><\/section>\n
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\u4ece\u800c<\/span><\/span><\/section>\n
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\u6b66\u9e23\u6c83\u67d1\uff0c\u539f\u751f\u6001\u79cd\u690d<\/span><\/span><\/section>\n
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\u4e3a\u4e86\u8ba9\u62bd\u8c61\u7684\u5e7f\u544a\u6587\u6848\u53d8\u5f97\u5177\u8c61\u53ef\u89c1\uff0c\u6211\u4eec\u53c8\u9080\u8bf7\u4e86\u5386\u5c4a\u201c\u4e09\u6708\u4e09\u5c71\u6b4c\u8282\u201d\u9009\u51fa\u7684\u58ee\u65cf\u6b4c\u738b\uff0c\u9996\u6279\u603b\u5171\u5f55\u5236\u4e8612\u9996\u597d\u542c\u7684\u58ee\u65cf\u5c71\u6b4cMV\uff0c\u5e76\u5c06MV\u7684\u4e8c\u7ef4\u7801\u6807\u8d34\u5728\u4e00\u679a\u679a\u6b66\u9e23\u6c83\u67d1\u4e0a\u3002\u4e8e\u662f\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u6bcf\u4e00\u679a\u6b66\u9e23\u6c83\u67d1\uff0c\u90fd\u53ef\u4ee5\u626b\u7801\u6b23\u8d4f\u4e00\u9996\u597d\u542c\u7684\u58ee\u65cf\u5c71\u6b4cMV\uff0c\u4f7f\u5f97\u6bcf\u4e00\u679a\u6b66\u9e23\u6c83\u67d1\u90fd\u80fd\u5e26\u7740\u58ee\u4e61\u4eba\u6c11\u7684\u751c\u7f8e\u795d\u798f \u201c\u4e00\u9e23\u60ca\u4eba\u201d\u3002<\/span><\/section>\n
<\/section>\n
\u6700\u540e\uff0c\u6211\u4eec\u4e3a\u6b66\u9e23\u6c83\u67d1\u521b\u4f5c\u4e86\u4e00\u4e2a\u72ec\u6709\u7684\u54c1\u724c\u7b26\u53f7\u2014\u2014\u5305\u88c5\u4e3b\u89c6\u89c9\u662f\u4e00\u5f20\u9ed1\u80f6\u5531\u7247\uff0c\u4e2d\u95f4\u5d4c\u7740\u6c83\u67d1\u7684\u6a2a\u5207\u9762\uff0c\u65c1\u8fb9\u5217\u4e3e\u4e8612\u9996\u58ee\u4e61\u5c71\u6b4c\u7684\u6b4c\u66f2\u540d\u3002<\/span><\/section>\n
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<\/p>\n

03<\/strong><\/p>\n

\u5173\u952e\u70b9<\/span><\/strong>\u4e09\uff1a\u6316\u6398\u54c1\u724c\u7684\u201c\u9ec4\u91d1\u652f\u70b9\u201d<\/span><\/strong><\/p>\n

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1\u3001\u900f\u8fc7\u7528\u6237\u770b\u9700\u6c42\uff1b2\u3001\u900f\u8fc7\u7ade\u4e89\u770b\u5bf9\u624b\uff1b3\u3001\u900f\u8fc7\u81ea\u5df1\u770b\u57fa\u56e0\u3002<\/span><\/strong><\/section>\n
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\u65e0\u5f62\uff1a1\u3001\u4e00\u65b9\u6c34\u571f\u3001\u4e00\u65b9\u4eba\u6587\u3001\u4ea7\u4e00\u65b9\u98ce\u7269\uff1b2\u3001\u533a\u57df\u4f4d\u7f6e\u5f88\u53ef\u80fd\u4e5f\u662f\u4e00\u79cd\u4f18\u52bf\uff1b3\u3001\u5c06\u516c\u4f17\u5df2\u6709\u8ba4\u77e5\uff0c\u5360\u4e3a\u5df1\u6709\u7edd\u5bf9\u6b63\u786e\uff1b4\u3001\u53d1\u6398\u4ea7\u54c1\u80cc\u540e\u6240\u8574\u542b\u7684\u67d0\u79cd\u60c5\u611f\u548c\u610f\u4e49\u3002<\/span><\/section>\n
\u5929\u4e0b\u661f\u519c\u5851\u9020\u54c1\u724c\u6848\u4f8b\uff1a\u662d\u9633\u7ea2\uff08\u662d\u901a\u82f9\u679c\u54c1\u724c\uff09<\/span><\/strong><\/section>\n
2021-2022\u5e74\uff0c\u5929\u4e0b\u661f\u519c\u516c\u53f8\u4e3a\u4e91\u5357\u7701\u662d\u901a\u5e02\u5851\u9020\u4e86\u4e00\u4e2a\u82f9\u679c\u54c1\u724c\u201c\u662d\u9633\u7ea2\u201d\u3002<\/span><\/section>\n
\u662d\u901a\u5e02\u6709\u4e8c\u5341\u591a\u4e2a\u54c1\u79cd\u7684\u82f9\u679c\u5df2\u7ecf\u8fdb\u5165\u91cf\u4ea7\uff0c\u6709\u4e9b\u54c1\u79cd\u8fd8\u6bd4\u8f83\u7a00\u5c11(\u5982\uff1a\u9ed1\u989c\u8272\u7684\u82f9\u679c\u54c1\u79cd\u201c\u9ed1\u5361\u201d)\uff0c\u9274\u4e8e\u591a\u54c1\u79cd\u7684\u82f9\u679c\u989c\u8272\u6bd4\u5176\u4ed6\u82f9\u679c\u4ea7\u533a\u8981\u4e30\u5bcc\uff08\u6211\u54c1\u79cd\u591a\u3001\u989c\u8272\u591a\uff01\uff09\uff0c\u6211\u4eec\u4e3a\u662d\u901a\u7279\u522b\u8bbe\u8ba1\u4e86\u4e00\u6b3e\u201c\u55e8\u770b\u4eca\u662d\u201d\u7684\u82f9\u679c\u76f2\u76d2\uff1a\u5c06\u591a\u4e2a\u54c1\u79cd\u7684\u82f9\u679c\u6df7\u88c5\u5165\u76f2\u76d2\uff0c\u5f53\u987e\u5ba2\u6536\u5230\u82f9\u679c\u65f6\uff0c\u53ef\u80fd\u5185\u542b4\u4e2a\u54c1\u79cd\uff0c\u4e5f\u53ef\u80fd\u662f12\u4e2a\u54c1\u79cd\u7684\u82f9\u679c\uff0c\u800c\u753b\u7740\u9b54\u672f\u5e08\u7684\u5305\u88c5\u76d2\u4e0a\uff0c\u4e00\u53e5\u201c\u4e03\u5f69\u4e91\u5357\uff0c\u591a\u59ff\u662d\u9633\u7ea2\u201d\u7684\u5e7f\u544a\u8bed\uff0c\u5f88\u597d\u5730\u5c06\u4eba\u4eec\u5bf9\u4e91\u5357\u751f\u7269\u591a\u6837\u6027\u3001\u8272\u5f69\u7f24\u7eb7\u7684\u6587\u5316\u8ba4\u540c\u548c\u60c5\u611f\u8ba4\u77e5\u878d\u5165\u4e86\u8be5\u82f9\u679c\u54c1\u724c\u4e4b\u4e2d\u3002\u8be5\u82f9\u679c\u76f2\u76d2\u4e5f\u6210\u4e3a\u4e86\u5218\u6d9b\u3001\u6797\u4f9d\u4f26\u7b49\u591a\u4f4d\u7f51\u7ea2\u5927\u5496\u4e89\u76f8\u76f4\u64ad\u7684\u54c1\u724c\u6c34\u679c\u7206\u6b3e\u3002<\/span><\/section>\n
<\/section>\n
<\/section>\n
\u56fe\uff1a\u201c\u662d\u9633\u7ea2\u201d\u591a\u6837\u6027\u82f9\u679c\u76f2\u76d2\uff0c\u88ab\u5218\u6d9b\u3001\u6797\u4f9d\u8f6e\u3001\u5218\u7487\u548c\u7ecf\u7eac\u7b49\u4f17\u591a\u4e00\u7ebf\u4e3b\u64ad\u9009\u4e3a\u4e3b\u6253\u6b3e\u5546\u54c1\u3002<\/span><\/strong><\/span><\/section>\n
\u4ece\u662d\u9633\u7ea2\u54c1\u724c\u5f53\u5e74\u7684\u9500\u552e\u6570\u636e\u770b\uff0c\u8fd9\u4e00\u6b3e\u82f9\u679c\u76f2\u76d2\uff0c\u6309\u91cd\u91cf\u8ba1\u7b97\uff0c\u7ec8\u7aef\u9500\u552e\u4ef7\u90fd\u572810\u5143\/\u65a4\u4ee5\u4e0a\uff0c\u800c\u201c\u9ed1\u5361\u201d\u7b49\u51e0\u4e2a\u4f18\u52bf\u65b0\u54c1\u79cd\u793c\u76d2\uff0c\u552e\u4ef7\u8d85\u8fc7\u4e8650\u5143\/\u65a4\uff0c1.3\u4e07\u591a\u5428\u201c\u662d\u9633\u7ea2\u201d\u82f9\u679c\uff0c\u5728\u6625\u8282\u524d\u5c31\u9500\u552e\u4e00\u7a7a\u3002<\/span><\/section>\n
\u8d34\u58eb\uff1a\u5929\u4e0b\u661f\u519c\u65b9\u6cd5\u8bba\u2014\u6316\u6398\u54c1\u724c\u201c\u9ec4\u91d1\u652f\u70b9\u201d\u7684\u65b9\u5411\uff1a<\/span><\/section>\n
1\u3001\u7269\u8d28\u5c42\u9762\uff1a\u6316\u6398\u8272\u9999\u5473\u5f62\u3001\u5185\u542b\u7269\u7684\u4e0d\u540c\u3002<\/span><\/section>\n
2\u3001\u719f\u4eba\u719f\u7269\u719f\u5730\u3002\u5982\uff1a\u891a\u6a59\u3001\u62fc\u640f\u5170\u8003\u3002<\/span><\/section>\n
3\u3001\u6280\u672f\u5de5\u827a\u7684\u72ec\u7279\u3002\u5982\uff1a\u6daa\u9675\u69a8\u83dc\u3002<\/span><\/section>\n
4\u3001\u7ade\u4e89\u6bd4\u9644\u3002\u5982\uff1a\u662d\u9633\u7ea2-\u4e91\u5357\u4e24\u5927\u77e5\u540d\u6c34\u679c\u54c1\u724c\u4e4b\u4e00\u3002<\/span><\/section>\n
5\u3001\u60c5\u611f\u94fe\u63a5\u3002\u5982\uff1a\u8d63\u5357\u8110\u6a59-\u5b9e\u8d63\u6d3e\u3002<\/span><\/section>\n
6\u3001\u6587\u8109\u5173\u8054\u3002\u5982\uff1a\u9ad8\u5dde\u8354\u679d\u3001\u5408\u5ddd\u6787\u6777\u3001\u82b1\u897f\u5b50\u3002<\/span><\/section>\n
7\u3001\u65cf\u7fa4\u56fe\u817e\u3002\u5982\uff1a\u6069\u65bd\u7852\u571f\u8c46-\u5c0f\u732a\u62f1\u62f1\u3002<\/span><\/section>\n
8\u3001\u7ecf\u9a8c\u8ba4\u77e5\u3002\u5982\uff1a\u6b66\u9e23\u6c83\u67d1\u3001\u843d\u971e\u8106\u3001\u519c\u592b\u5c71\u6cc9\u3002<\/span><\/section>\n
9\u3001\u72ec\u6709\u6d88\u8d39\u573a\u666f\u3002\u5982\uff1a\u7acb\u987f\uff08\u65e9\u671f\uff09\u3001\u96c0\u5de2\u5496\u5561\uff08\u65e9\u671f\uff09\u3001\u4e09\u652f\u677e\u9f20\uff08\u4e3b\u4eba\u8bf4\uff09\u3002<\/span><\/section>\n

\u7279\u522b\u63d0\u793a\uff1a\u5f53\u54c1\u724c\u5728\u4eba\u6027\u5316\u548c\u540c\u7406\u5fc3\u5c42\u9762\u4e0a\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8d77\u8fde\u63a5\u65f6\uff0c\u4eba\u4eec\u4f1a\u66f4\u613f\u610f\u76f8\u4fe1\u8be5\u54c1\u724c\u7684\u610f\u56fe\uff0c\u8ba4\u4e3a\u81ea\u5df1\u7684\u9700\u6c42\u80fd\u591f\u5f97\u5230\u771f\u6b63\u7684\u6ee1\u8db3\u3002<\/strong><\/span><\/p>\n

04<\/strong><\/p>\n

\u5173\u952e\u70b9\u56db\uff1a\u8425\u9500\u6709\u89c4\u5212\uff0c\u5e76\u6301\u7eed\u8425\u9500<\/span><\/strong><\/p>\n

\u5173\u4e8e\u8425\u9500\uff0c\u7b80\u5355\u70b9\u8bb2\uff0c\u5c31\u662f\u4e00\u4e2a\u521b\u9020\u4ef7\u503c\u3001\u4f20\u64ad\u4ef7\u503c\u3001\u4f20\u9012\u4ef7\u503c\u7684\u8fc7\u7a0b\u3002\u8be5\u201c\u4ef7\u503c\u201d\u53ef\u5305\u62ec\u4e09\u79cd\u7c7b\u578b\uff1a\u529f\u80fd\u4ef7\u503c\u3001\u60c5\u611f\u4f53\u9a8c\u4ef7\u503c\u548c\u8c61\u5f81\u4ef7\u503c\u3002<\/span><\/strong><\/section>\n
\u5173\u4e8e\u521b\u9020\u4ef7\u503c\uff0c\u524d\u6587\u63d0\u5f97\u6bd4\u8f83\u591a\u3002\u63a5\u4e0b\u6765\uff0c\u8c08\u8c08\u4f20\u64ad\u4ef7\u503c\u4fe1\u606f\u7684\u7b56\u7565\u548c\u6218\u7565\u3002<\/span><\/section>\n
\u5982\u4f55\u9010\u6b65\u53bb\u5f71\u54cd\u4eba\u4eec\u7684\u8ba4\u77e5\uff1f\u5728\u4f20\u64ad\u5b66\u91cc\u9762\u6709\u4e2a\u6982\u5ff5\uff0c\u53eb\u201c\u8bae\u7a0b\u8bbe\u5b9a\u201d\u3002<\/span><\/section>\n
1968\u5e74\uff0c\u5510\u7eb3\u5fb7\u00b7\u8096\uff08Donald Shaw\uff09\u548c\u9ea6\u514b\u65af\u5a01\u5c14\u00b7\u9ea6\u514b\u59c6\u65af\uff08Maxwell McCombs\uff09\u5bf9\u603b\u7edf\u5927\u9009\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u7814\u7a76\u4f20\u64ad\u8bae\u7a0b\u5bf9\u516c\u4f17\u8bae\u7a0b\u6709\u591a\u5927\u7684\u5f71\u54cd\u3002<\/span><\/section>\n
\u76f4\u52301972\u5e74\uff0c\u4ed6\u4eec\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff0c\u5927\u4f17\u4f20\u64ad\u5f80\u5f80\u4e0d\u80fd\u51b3\u5b9a\u4eba\u4eec\u5bf9\u67d0\u4e00\u4e8b\u4ef6\u6216\u610f\u89c1\u7684\u5177\u4f53\u770b\u6cd5\uff0c\u4f46\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u4fe1\u606f\u548c\u5b89\u6392\u76f8\u5173\u7684\u8bae\u9898\uff0c\u6765\u6709\u6548\u5730\u5f71\u54cd\u4eba\u4eec\u5173\u6ce8\u54ea\u4e9b\u4e8b\u5b9e\u548c\u610f\u89c1\u53ca\u4ed6\u4eec\u8c08\u8bba\u7684\u5148\u540e\u987a\u5e8f\u3002\u5373\uff1a\u5927\u4f17\u4f20\u64ad\u53ef\u80fd\u65e0\u6cd5\u51b3\u5b9a\u4eba\u4eec\u600e\u4e48\u60f3\uff0c\u5374\u53ef\u4ee5\u5f71\u54cd\u4eba\u4eec\u60f3\u4ec0\u4e48\u3001\u504f\u597d\u4ec0\u4e48\u4fe1\u606f\u3002<\/span><\/section>\n
1991\u5e74\uff0c\u540e\u6765\u6210\u4e3a\u201c\u54c1\u724c\u8d44\u4ea7\u9f3b\u7956\u201d\u7684\u6234\u7ef4-\u963f\u514b\u51fa\u7248\u300a\u7ba1\u7406\u54c1\u724c\u8d44\u4ea7\u300b\u4e00\u4e66\uff0c\u9996\u6b21\u63d0\u51fa\u4e86\u201c\u54c1\u724c\u5373\u8d44\u4ea7\u201d\u7684\u6982\u5ff5\uff0c\u5f97\u5230\u4e86\u5927\u4f17\u8ba4\u540c\uff0c\u4e5f\u6700\u7ec8\u8ba9\u5148\u524d\u7684\u201c\u54c1\u724c\u8425\u9500\u7684\u4e3b\u8981\u4f5c\u7528\u5c31\u662f\u523a\u6fc0\u9500\u552e\u201d\u8fd9\u4e00\u89c2\u70b9\u8d70\u5411\u4e86\u8870\u8d25\u3002<\/span><\/section>\n
\u5728\u300a\u7ba1\u7406\u54c1\u724c\u8d44\u4ea7\u300b\u8fd9\u672c\u5f00\u5c71\u4e4b\u4f5c\u4e2d\uff0c\u963f\u514b\u63d0\u51fa\u54c1\u724c\u8d44\u4ea7\u5927\u4f53\u4e0a\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b\u4e94\u7c7b\uff1a<\/span><\/section>\n
1\uff0e\u77e5\u540d\u5ea6\uff08Brand name awareness\uff09<\/span><\/section>\n
2\uff0e\u611f\u77e5\u8d28\u91cf\uff08Perceived quality\uff09<\/span><\/section>\n
3\uff0e\u9664\u611f\u77e5\u8d28\u91cf\u4ee5\u5916\u7684\u54c1\u724c\u8054\u60f3\uff08Brand association\uff09<\/span><\/section>\n
4\uff0e\u54c1\u724c\u5fe0\u8bda\u5ea6\uff08Brand loyalty\uff09<\/span><\/section>\n
5\uff0e\u5176\u4ed6\u54c1\u724c\u4e13\u5c5e\u8d44\u4ea7\uff08Other proprietary brand assets\uff09<\/span><\/section>\n
\u8be5\u54c1\u724c\u8d44\u4ea7\u8bf4\uff0c\u4e3a\u672a\u6765\u7684\u54c1\u724c\u8425\u9500\u3001\u54c1\u724c\u63a8\u5e7f\u660e\u786e\u4e86\u7740\u624b\u70b9\u548c\u6700\u7ec8\u76ee\u6807\u3002\u800c\u8981\u5851\u9020\u597d\u4e00\u4e2a\u54c1\u724c\uff0c\u63d0\u524d\u8fdb\u884c\u957f\u671f\u7684\u8425\u9500\u89c4\u5212\uff0c\u662f\u4e00\u95e8\u5b9e\u8df5\u6027\u5f88\u5f3a\u7684\u79d1\u5b66\uff0c\u4e00\u822c\u662f\u9884\u5148\u5b9a\u597d\u6846\u67b6\uff0c\u4e00\u8fb9\u64cd\u4f5c\uff0c\u4e00\u8fb9\u6839\u636e\u5e02\u573a\u52a8\u6001\u3001\u6d88\u8d39\u8005\u53cd\u5e94\uff0c\u6765\u505a\u7075\u6d3b\u8c03\u6574\u3002<\/span><\/section>\n
\u5929\u4e0b\u661f\u519c\u5851\u9020\u54c1\u724c\u6848\u4f8b\uff1a\u891a\u6a59<\/span><\/strong><\/section>\n
2022\u5e74\uff0c\u891a\u6a59\u54c1\u724c\u9996\u6b21\u8fdb\u884c\u63a8\u5e7f\u3002<\/span><\/strong><\/section>\n
\u5168\u7a0b\u7528\u65f645\u5929\uff0c\u5171\u5206\u4e3a\u4e86\u56db\u4e2a\u63a8\u5e7f\u4e3b\u9898\uff1a<\/span><\/section>\n
1\u3001\u542f\u52a8\u671f\u4e3b\u9898\uff1a\u300a\u891a\u6a59\u8fdb\u4eac\u300b\u3002<\/span><\/section>\n
\u4f20\u64ad\u5bfc\u8bed\uff1a\u6614\u65e5\u201c\u70df\u738b\u201d\uff0c\u4eca\u65e5\u201c\u6a59\u738b\u201d\u3002\u201c\u891a\u65f6\u506575\u5c81\u518d\u521b\u4e1a\uff0c\u5341\u5e74\u79cd\u6a59\u54c0\u7262\u5c71\uff0c85\u5c81\u901a\u8fc7\u7535\u5546\u672c\u6765\u751f\u6d3b\u7f51\u9996\u6b21\u8fdb\u4eac\u552e\u5356\u891a\u6a59\u201d\u3002<\/span><\/section>\n
<\/section>\n
2\u3001\u63a8\u52a8\u671f\u4e3b\u9898\uff1a\u300a\u891a\u6a59\u6210\u4e3a\u201c\u52b1\u5fd7\u6a59\u201d\u300b\u3002<\/span><\/section>\n
\u4f20\u64ad\u5bfc\u8bed\uff1a\u4eba\u751f\u80cc\u540e\u7684\u82e6\uff0c\u891a\u6a59\u5448\u73b0\u7684\u751c\u3002\u8ba9\u891a\u6a59\u4e0d\u518d\u662f\u4e00\u679a\u666e\u901a\u7684\u6c34\u679c\uff0c\u5b83\u5df2\u7ecf\u6210\u4e3a\u4e86\u4eba\u4eec\u5fc3\u76ee\u4e2d\u7684\u201c\u52b1\u5fd7\u6a59\u201d\u3002<\/span><\/section>\n
3\u3001\u9ad8\u5cf0\u671f\u4e3b\u9898\uff1a\u300a\u891a\u65f6\u5065\u503e\u6a59\u5317\u4eac\u300b\uff08\u6587\/\u80e1\u6d77\u537f\uff09\u3002<\/span><\/section>\n
\u4f20\u64ad\u5bfc\u8bed\uff1a\u201c\u6625\u5929\u770b\u5f00\u82b1\uff0c\u7136\u540e\u6a59\u5b50\u5c31\u6162\u6162\u957f\u5927\u4e86\u201d\uff0c\u5341\u5e74\u79cd\u6a59\u54c0\u7262\u5c71\uff0c\u751f\u6d3b\u5728\u891a\u65f6\u5065\u7684\u9762\u524d\u5df2\u6e10\u6e10\u5f52\u4e8e\u5e73\u9759\u3002\u800c\u57283000\u516c\u91cc\u5916\u7684\u5317\u4eac\uff0c\u4ed6\u79cd\u7684\u201c\u891a\u6a59\u201d\u901a\u8fc7\u98df\u54c1\u7535\u5546\u672c\u6765\u751f\u6d3b\u7f51\u9996\u6b21\u8fdb\u4eac\uff0c\u53d7\u5230\u4e86\u5317\u4eac\u6d88\u8d39\u8005\u7684\u201c\u72c2\u70ed\u201d\u8ffd\u6367\u3002\u891a\u6a59\u4e00\u518d\u8131\u9500\u3002\u5341\u5929\u95f4\uff0c\u5355\u65e5\u9500\u552e\u7eaa\u5f55\u4ece4\u5428\u5230\u65e5\u8fbe7.5\u5428\uff0c\u800c\u5c31\u572819\u65e5\uff0c\u891a\u6a59\u7684\u5355\u65e5\u9884\u8ba2\u91cf\u7a81\u783430\u5428\uff01\u8fd9\u610f\u5473\u7740\uff0c\u4ec5\u4e00\u5929\uff0c\u5c31\u4f1a\u6709150,000\u679a\u891a\u6a59\u6446\u4e0a\u5317\u4eac\u5bb6\u5ead\u7684\u679c\u76d8\u3002<\/span><\/section>\n
4\u3001\u6536\u5c3e\u671f\u4e3b\u9898\uff1a\u300a\u4f20\u6a59\u00b7\u4f20\u627f\u300b\uff0830\u5929\u6211\u4eec\u5e26\u7740\u891a\u6a59\u793c\u76d2\u4eae\u76f89\u4e2a\u4f01\u4e1a\u5bb6\u5cf0\u4f1a\uff09\u3002<\/span><\/section>\n
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2023\u5e74\uff0c\u891a\u6a59\u63a8\u5e7f\u5206\u4e3a\u4e24\u4e2a\u6838\u5fc3\u9636\u6bb5\u3002<\/span><\/strong><\/section>\n
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<\/p>\n

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