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<\/p>\n

01<\/span><\/strong><\/span><\/h4>\n

\u5c06\u4f20\u7edf\u53ef\u4e50\u5e26\u51652024\u5e74\u53ca\u4ee5\u540e<\/span><\/strong><\/span><\/h4>\n

\u767e\u4e8b\u53ef\u4e50\u7684\u54c1\u724c\u91cd\u5851\u7740\u773c\u4e8e\u53e3\u611f\u548c\u6e05\u723d\u3002\u51ef\u5ea6\u7814\u7a76\u516c\u53f8(Kantar)\u7684\u7814\u7a76\u663e\u793a\uff0c\u53e3\u5473\u662f\u53ef\u4e50\u7c7b\u4ea7\u54c1\u7684\u4e3b\u8981\u5438\u5f15\u529b\u300270%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u8f6c\u5411\u53ef\u4e50\u7c7b\u4ea7\u54c1\u662f\u56e0\u4e3a\u4ed6\u4eec\u201c\u559c\u6b22\u8fd9\u79cd\u5473\u9053\u201d\u3002<\/span><\/p>\n

\u767e\u4e8b\u9996\u5e2d\u8425\u9500\u5b98Todd Kaplan\u8868\u793a\uff0c\u65b0\u7684\u89c6\u89c9\u7cfb\u7edf\u201c\u5145\u5206\u53d1\u6325\u4e86\u767e\u4e8b\u54c1\u724c\u7684\u4e30\u5bcc\u4f20\u7edf\uff0c\u540c\u65f6\u8fc8\u51fa\u4e86\u4e00\u5927\u6b65\uff0c\u4f7f\u5176\u5728\u65e5\u76ca\u6570\u5b57\u5316\u7684\u4e16\u754c\u4e2d\u53d6\u5f97\u6210\u529f\u3002\u201d<\/span><\/p>\n

\u5173\u952e\u7684\u8bbe\u8ba1\u5143\u7d20\u5305\u62ec:<\/span><\/strong><\/span><\/p>\n

--\u65b0\u7684\u6807\u5fd7\u8bbe\u8ba1\u518d\u6b21\u5c06\u54c1\u724c\u540d\u79f0\u878d\u5165\u7ea2\u3001\u767d\u3001\u84dd\u5706\u5f62\u5730\u7403\u4e2d\uff0c\u5176\u6587\u5b57\u6807\u5fd7\u5df2\u7ecf\u7edf\u4e00\uff0c\u4ee5\u9002\u5e94\u5404\u79cd\u8bbe\u7f6e\uff0c\u5e76\u5f3a\u8c03\u767e\u4e8b\u53ef\u4e50\u54c1\u724c\u3002<\/span><\/p>\n

--\u7535\u84dd\u8272\u548c\u9ed1\u8272\u642d\u914d\uff0c\u4e3a\u7ecf\u5178\u7684\u767e\u4e8b\u53ef\u4e50\u914d\u8272\u65b9\u6848\u5e26\u6765\u201c\u5bf9\u6bd4\uff0c\u6d3b\u529b\u548c\u73b0\u4ee3\u611f\u201d\u3002<\/span><\/p>\n

--\u767e\u4e8b\u96f6\u7cd6\u548c\u767e\u4e8bMAX\u8bbe\u8ba1\u5f15\u5165\u4e86\u9ed1\u8272\u3002\u00a0<\/span><\/p>\n

--\u4e00\u79cd\u65b0\u7684\u89c6\u89c9\u4e0a\u72ec\u7279\u7684\u6613\u62c9\u7f50\u8f6e\u5ed3\u201c\u5c06\u6807\u5fd7\u6027\u7684\u767e\u4e8b\u53ef\u4e50\u6613\u62c9\u7f50\u5851\u9020\u6210\u6240\u6709\u4eba\u90fd\u80fd\u63a5\u89e6\u5230\u7684\u54c1\u724c\u3002\u201d<\/span><\/p>\n

--\u73b0\u4ee3\u7684\u5b9a\u5236\u5b57\u4f53\u53cd\u6620\u4e86\u8be5\u54c1\u724c\u7684\u201c\u81ea\u4fe1\u548c\u65e0\u53ef\u8fa9\u9a73\u7684\u5fc3\u6001\u201d\u3002<\/span><\/p>\n

--\u5168\u65b0\u54c1\u724c\u89c6\u89c9\u7cfb\u7edf\u5f3a\u5316\u4e86\u8ba9\u4eba\u8054\u60f3\u5230\u767e\u4e8b\u53ef\u4e50\u7684\u6ce2\u7eb9\u3001\u7206\u88c2\u7b49\u5143\u7d20\u3002\u5b83\u5e26\u6765\u4e86\u97f3\u4e50\u7684\u8282\u594f\u548c\u80fd\u91cf\uff0c\u8fd9\u662f\u767e\u4e8b\u53ef\u4e50\u54c1\u724c\u9057\u4ea7\u5f88\u91cd\u8981\u4e14\u6301\u7eed\u7684\u90e8\u5206\u3002(\u767e\u4e8b\u53ef\u4e50\u4e3b\u5f20\u5176\u4e0e\u6d41\u884c\u6587\u5316\u548c\u97f3\u4e50\u7684\u7d27\u5bc6\u8054\u7cfb\uff1a\u4f8b\u5982\u767e\u4e8b\u53ef\u4e50\u6311\u6218\u8d5b\uff0c\u8d85\u7ea7\u7897\u4e2d\u573a\u79c0\uff0c\u4ee5\u53ca\u4e0e\u4e16\u754c\u7ea7\u97f3\u4e50\u5bb6\u548c\u6f14\u5458\u7684\u5e7f\u544a)\u3002<\/span><\/p>\n

<\/p>\n

\u767e\u4e8b\u9ad8\u7ea7\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8bbe\u8ba1\u5b98Mauro Porcini\u53bb\u5e74\u5728\u7f8e\u56fd\u63a8\u51fa\u4e86\u767e\u4e8b\u53ef\u4e50\u7684\u54c1\u724c\u91cd\u5851\u8ba1\u5212\uff0c\u4ed6\u8bf4:\u201c\u767e\u4e8b\u53ef\u4e50\u662f\u4e00\u4e2a\u5149\u8f89\u7684\u699c\u6837\uff0c125\u5e74\u6765\uff0c\u767e\u4e8b\u53ef\u4e50\u4e00\u76f4\u5728\u4e0d\u65ad\u91cd\u5851\u81ea\u5df1\uff0c\u6210\u4e3a\u6d41\u884c\u6587\u5316\u548c\u4eba\u4eec\u751f\u6d3b\u7684\u4e00\u90e8\u5206\u3002\u6211\u4eec\u8bbe\u8ba1\u4e86\u65b0\u7684\u54c1\u724c\u6807\u8bc6\uff0c\u5c06\u540e\u4ee3\u4e0e\u6211\u4eec\u7684\u54c1\u724c\u9057\u4ea7\u8054\u7cfb\u8d77\u6765\uff0c\u5c06\u6211\u4eec\u5386\u53f2\u7684\u533a\u522b\u4e0e\u5f53\u4ee3\u5143\u7d20\u7ed3\u5408\u8d77\u6765\uff0c\u8868\u660e\u6211\u4eec\u5bf9\u672a\u6765\u7684\u5927\u80c6\u613f\u666f\u3002\u201d<\/span><\/p>\n

02<\/span><\/strong><\/span><\/h4>\n

\u53ef\u4e50\u4ecd\u7136\u662f\u82f1\u56fd\u6700\u7545\u9500\u7684\u996e\u6599<\/span><\/strong><\/span><\/h4>\n

\u5728\u82f1\u56fd\uff0c\u767e\u4e8b\u65b0\u5f62\u8c61\u5c06\u4e8e\u6625\u5b63\u4e0a\u7ebf\u3002\u65b0\u7684\u767e\u4e8b\u54c1\u724c\u5c06\u4e8e3\u6708\u767b\u9646\u82f1\u56fd\u5e02\u573a\uff0c\u5305\u62ec\u5305\u88c5\u89c6\u89c9\u6548\u679c\uff0c\u5e97\u5185\u6750\u6599\u548c\u5c55\u793a\u3002<\/span><\/p>\n

\u6b64\u6b21\u63a8\u5e7f\u5c06\u901a\u8fc7\u5168\u9762\u6574\u5408\u7684\u5ba3\u4f20\u6d3b\u52a8\u6765\u652f\u6301\uff0c\u5305\u62ec\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u6237\u5916\u548c\u4f53\u9a8c\u5f0f\u8425\u9500\u3002\u4e0e\u767e\u4e8b\u53ef\u4e50\u7684\u201c\u6e34\u671b\u66f4\u591a\u201d(Thirsty for More)\u6d3b\u52a8\u4e00\u81f4\uff0c\u8be5\u6d3b\u52a8\u5c06\u7a81\u51fa\u767e\u4e8b\u53ef\u4e50\u7684\u627f\u8bfa\uff0c\u5373\u4e3a\u90a3\u4e9b\u6311\u6218\u4f20\u7edf\u3001\u60f3\u8981\u4eab\u53d7\u4e50\u8da3\u7684\u4eba\u63d0\u4f9b\u652f\u6301\uff0c\u540c\u65f6\u901a\u8fc7\u5171\u540c\u7684\u6fc0\u60c5\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u8054\u7cfb\u3002\u8be5\u6d3b\u52a8\u65e8\u5728\u5f3a\u8c03\u767e\u4e8b\u53ef\u4e50\u7684\u4f1f\u5927\u3001\u5927\u80c6\u7684\u5473\u9053\u5982\u4f55\u4e3a\u8fd9\u4e9b\u4eab\u53d7\u65f6\u523b\u63d0\u4f9b\u52a8\u529b\u3002<\/span><\/p>\n

\u5728\u82f1\u56fd\u5206\u9500\u767e\u4e8b\u53ef\u4e50\u7684Britvic\u8868\u793a\uff0c\u53ef\u4e50\u4ecd\u7136\u662f\u82f1\u56fd\u7684\u4e00\u4e2a\u5173\u952e\u54c1\u7c7b\u3002<\/span><\/p>\n

\u82f1\u56fdBritvic\u96f6\u552e\u5546\u4e1a\u603b\u76d1Ben Parker\u89e3\u91ca\u8bf4:\u201c\u8fd9\u4e2a\u54c1\u724c\u7684\u91cd\u5851\u53cd\u6620\u4e86\u767e\u4e8b\u53ef\u4e50\u7684\u6311\u6218\u8005\u5fc3\u6001\uff0c\u5e76\u63a8\u52a8\u4e86\u6587\u5316\u7684\u53d1\u5c55\uff0c\u540c\u65f6\u4fdd\u6301\u4e86\u6807\u5fd7\u6027\u548c\u6c38\u6052\uff0c\u65b0\u7684\u6807\u5fd7\u548c\u89c6\u89c9\u8bc6\u522b\u501f\u9274\u4e86\u8fc7\u53bb\u7684\u4ef7\u503c\uff0c\u5e76\u878d\u5165\u4e86\u73b0\u4ee3\u5143\u7d20\uff0c\u521b\u9020\u4e86\u4e00\u4e2a\u6beb\u65e0\u7591\u95ee\u7684\u5f53\u524d\u548c\u4e0d\u53ef\u5426\u8ba4\u7684\u767e\u4e8b\u53ef\u4e50\u7684\u5916\u89c2\u3002\u5145\u6ee1\u6d3b\u529b\u7684\u65b0\u5916\u89c2\u5c06\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u529b\uff0c\u5728\u5438\u5f15\u5e74\u8f7b\u6d88\u8d39\u8005\u8fdb\u5165\u8fd9\u4e00\u7c7b\u522b\u65b9\u9762\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002\u201d<\/span><\/p>\n

\u4f5c\u4e3a\u7b2c\u4e00\u5927\u8f6f\u996e\u6599\u7c7b\u522b\uff0c\u4ef7\u503c60\u4ebf\u82f1\u9551\u7684\u53ef\u4e50\u63d0\u4f9b\u4e86\u4e00\u4e2a\u91cd\u8981\u7684\u9500\u552e\u673a\u4f1a\uff0c\u8fd9\u6b21\u767e\u4e8b\u54c1\u724c\u91cd\u5851\u5c06\u901a\u8fc7\u6fc0\u53d1\u5bf9\u8be5\u54c1\u724c\u7684\u65b0\u5174\u8da3\u6765\u5e2e\u52a9\u96f6\u552e\u5546\u6700\u5927\u5316\u9500\u552e\u3002<\/span><\/p>\n

\u201c\u767e\u4e8b\u53ef\u4e50\u548c\u767e\u4e8bMAX\u53d7\u5230\u8bb8\u591a\u4eba\u7684\u559c\u7231\uff0c\u4f46\u4f5c\u4e3a\u4e00\u4e2a\u5386\u53f2\u60a0\u4e45\u7684\u54c1\u724c\uff0c\u6211\u4eec\u52aa\u529b\u6539\u8fdb\u5b83\u7684\u5916\u89c2\u548c\u611f\u89c9\uff0c\u63a8\u52a8\u4e0b\u4e00\u4ee3\u7684\u76f8\u5173\u6027\u81f3\u5173\u91cd\u8981\u3002\u201d<\/span><\/p>\n

\n
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\n
\n

\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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