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01<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

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<\/section>\n

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02<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

\u5305\u56f4\u5496\u5561\u5e97\u4e4b\u540e\uff0c<\/span><\/strong><\/p>\n

\u690d\u7269\u5976\u4eec\u5f00\u59cb\u62a2\u5360\u4fbf\u5229\u5e97\u4e86\uff1f<\/span><\/strong><\/p>\n

\u4ece3\u6b3e\u65b0\u54c1\u4e2d\uff0c\u6211\u4eec\u80fd\u591f\u7aa5\u89c1\u690d\u7269\u6807\u7b7e\u201c\u91cd\u5851\u690d\u7269\u57fa\u8ba4\u77e5\u201d\u7684\u91ce\u5fc3\uff0c\u800c\u4ece\u5b83\u8fdb\u9a7b\u4e86\u5168\u56fd\u4fbf\u5229\u5e97\uff0c\u6211\u4eec\u80fd\u591f\u611f\u53d7\u5230\uff0c\u8fd9\u4e2a\u5e74\u8f7b\u7684\u65b0\u9510\u54c1\u724c\u60f3\u8981\u63a8\u52a8\u690d\u7269\u57fa\u5728\u4e2d\u56fd\u53d1\u5c55\u7684\u771f\u8bda\u3002<\/span><\/p>\n

\u8fd1\u51e0\u5e74\uff0c\u690d\u7269\u57fa\u8d5b\u9053\u6108\u53d1\u706b\u70ed\uff0c\u5165\u5c40\u8005\u4f17\u591a\uff0c\u8bb8\u591a\u65b0\u5174\u54c1\u724c\u53d7\u5230\u8d44\u672c\u5173\u6ce8\u3002\u636e\u4ebf\u6b27\u7f51\u7edf\u8ba1\uff0c2021\u5e74\uff0c\u690d\u7269\u57fa\u8d5b\u9053\u622a\u81f38\u6708\u5df2\u53d1\u751f20\u8d77\u878d\u8d44\u4e8b\u4ef6\uff0c\u4e14\u4ee5\u672c\u571f\u521d\u521b\u54c1\u724c\u4e3a\u4e3b[3]\u3002<\/span><\/p>\n

\u4e5f\u8bb8\u662fOATLY\u4ece\u5496\u5561\u6e20\u9053\u5207\u5165\u5e02\u573a\u7684\u6a21\u5f0f\u88ab\u9a8c\u8bc1\u4e86\u6210\u529f\u6027\uff0c\u690d\u7269\u5976\u54c1\u724c\u4eec\u7eb7\u7eb7\u6740\u5165\u8336\u996e\u3001\u5496\u5561\u6e20\u9053\u3002\u7136\u800c\u5728\u7ecf\u8fc7\u4e00\u6bb5\u65f6\u95f4\u7684\u84ec\u52c3\u53d1\u5c55\u540e\uff0c\u54c1\u724c\u4eec\u610f\u8bc6\u5230\uff0c\u6d88\u8d39\u8005\u8fd8\u6709\u8bb8\u591a\u9700\u6c42\u672a\u88ab\u6ee1\u8db3\uff0c\u690d\u7269\u57fa\u5728\u573a\u666f\u6e17\u900f\u65b9\u9762\u6709\u66f4\u591a\u53ef\u80fd\uff0c\u4e8e\u662f\uff0c\u53ef\u4ee5\u89c2\u5bdf\u5230\uff0c\u4fbf\u5229\u5e97\u3001\u7ebf\u4e0a\u7535\u5546\u3001\u7ebf\u4e0b\u7cbe\u54c1\u5546\u8d85\u7b49\u6e20\u9053\u5f00\u59cb\u51fa\u73b0\u690d\u7269\u5976\u7684\u8eab\u5f71\u3002\u6d88\u8d39\u8005\u4eec\u4e5f\u5728\u65e9\u9910\u3001\u4e0b\u5348\u8336\u7b49\u66f4\u591a\u573a\u666f\u8d2d\u4e70\u6d88\u8d39\u690d\u7269\u57fa\u98df\u54c1\u3002<\/span><\/p>\n

\u4e3a\u4ec0\u4e48\u690d\u7269\u6807\u7b7e\u5148\u9009\u62e9\u4e86\u4fbf\u5229\u5e97\uff1f\u9996\u5148\uff0c\u8fd1\u51e0\u5e74\u4fbf\u5229\u5e97\u4fe8\u7136\u6210\u4e86\u5e74\u8f7b\u4eba\u6700\u6838\u5fc3\u7684\u8d2d\u4e70\u573a\u666f\u4e4b\u4e00\uff0c\u690d\u7269\u6807\u7b7e\u5e0c\u671b\u53ef\u4ee5\u7cbe\u51c6\u5730\u89e6\u8fbe\u4ed6\u4eec\uff0c\u628a\u4ea7\u54c1\u6446\u5728\u4ed6\u4eec\u89e6\u624b\u53ef\u53ca\u7684\u5730\u65b9\uff0c\u65b9\u4fbf\u66f4\u591a\u4eba\u5c1d\u9c9c\u3002<\/span><\/p>\n

<\/section>\n

\u690d\u7269\u6807\u7b7e\u5728\u5168\u5bb6\u4fbf\u5229\u5e97
<\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1a\u690d\u7269\u6807\u7b7e<\/span><\/p>\n

\u53e6\u4e00\u65b9\u9762\uff0c\u8003\u8651\u5230\u690d\u7269\u57fa\u4ea7\u54c1\u672c\u8eab\u6709\u975e\u5e38\u4e30\u5bcc\u7684\u6d88\u8d39\u573a\u666f\uff0c\u690d\u7269\u6807\u7b7e\u9996\u6279\u76843\u6b3eC\u7aef\u4ea7\u54c1\u9009\u62e9\u4ece\u65e9\u9910\u573a\u666f\u5207\u5165\uff0c\u518d\u6162\u6162\u6269\u5c55\uff0c\u548c\u6d88\u8d39\u8005\u4e00\u8d77\u63a2\u7d22\u690d\u7269\u57fa\u4ea7\u54c1\u7684\u66f4\u591a\u53ef\u80fd\u3002\u800c\u4fbf\u5229\u5e97\u4f5c\u4e3a\u5199\u5b57\u697c\u767d\u9886\u4eec\u4e70\u65e9\u9910\u7684\u6838\u5fc3\u573a\u6240\uff0c\u521a\u597d\u5339\u914d\u4e86\u690d\u7269\u6807\u7b7e\u7684\u6e20\u9053\u5e03\u5c40\u601d\u8def\u3002<\/span><\/p>\n

\u548c\u5168\u5bb6\u5171\u521b\u7684\u690d\u7269\u57fa\u4e3b\u9898\u6708\u6d3b\u52a8\u2014\u2014\u201c\u690d\u7269\u8425\u517b\u5e02\u96c6\u201d\uff0c\u5219\u5bc4\u4e88\u4e86\u690d\u7269\u6807\u7b7e\u7684\u54c1\u724c\u613f\u666f\u2014\u2014\u690d\u7269\u6807\u7b7e\u5e0c\u671b\u80fd\u900f\u8fc7\u4e0e\u5934\u90e8\u4fbf\u5229\u5e97\u54c1\u724c\u7684\u5408\u4f5c\uff0c\u5411\u56fd\u5185\u6d88\u8d39\u8005\u5448\u73b0\u4e00\u4e2a<\/span>\u66f4\u591a\u5143\u3001\u66f4\u4e30\u5bcc\u3001\u66f4\u8d34\u8fd1\u5b83\u672c\u6e90\u7684<\/span>\u201c\u73af\u4fdd\u3001\u5065\u5eb7\u201d\u542b\u4e49\u7684\u690d\u7269\u57fa\u4e16\u754c\u3002<\/span><\/p>\n

\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5728\u8fd9\u6b21\u548c\u5168\u5bb6\u4fbf\u5229\u5e97\u5171\u521b\u7684\u690d\u7269\u57fa\u4e3b\u9898\u6708\u6d3b\u52a8\u4e2d\uff0c\u690d\u7269\u6807\u7b7e\u628a\u201c\u5e02\u96c6\u201d\u7684\u6982\u5ff5\u5f15\u5165\u4e86\u4fbf\u5229\u5e97\u8425\u9500\u6d3b\u52a8\uff0c\u7a81\u7834\u4e86\u4fbf\u5229\u5e97\u4ee5\u5f80\u8f83\u4e3a\u5355\u4e00\u7684\u6d3b\u52a8\u5f62\u5f0f\uff0c\u5728\u201c\u690d\u7269\u8425\u517b\u5e02\u96c6\u201d\u4e2d\uff0c\u4e0d\u4f46\u80fd\u770b\u5230\u690d\u7269\u6807\u7b7e\u7684\u4ea7\u54c1\uff0c\u8fd8\u80fd\u770b\u5230\u5404\u79cd\u54c1\u724c\u7684\u690d\u7269\u57fa\u98df\u54c1\u3001\u996e\u54c1\u3002\u4e00\u65b9\u9762\u5c55\u793a\u4e86\u8f83\u4e3a\u591a\u5143\u7684\u690d\u7269\u57fa\u56fe\u666f\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u4e3a\u6d88\u8d39\u8005\u8425\u9020\u51fa\u4e86\u201c\u901b\u5e02\u96c6\u201d\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n

<\/section>\n

\u690d\u7269\u6807\u7b7ex\u5168\u5bb6 \u690d\u7269\u8425\u517b\u5e02\u96c6\u6d3b\u52a8
<\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1a\u690d\u7269\u6807\u7b7e<\/span><\/p>\n

\u53ef\u4ee5\u770b\u51fa\uff0c\u690d\u7269\u6807\u7b7e\u5728\u79ef\u6781\u5730\u53c2\u4e0e\u884c\u4e1a\u7684\u6784\u5efa\uff0c\u63a8\u52a8\u690d\u7269\u57fa\u5728\u56fd\u5185\u7684\u8ba4\u77e5\u5347\u7ea7\u3002<\/span><\/p>\n

\n
\n
\n
03<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

\u628a\u54c1\u724c\u6253\u9020\u6210\u8d85\u7ea7\u7b26\u53f7\uff0c<\/span><\/strong><\/p>\n

\u201c\u4e95\u53f7\u5976\u201d\u60f3\u5f15\u7206\u690d\u7269\u57fa\u8d5b\u9053<\/span><\/strong><\/p>\n

\u5728\u4fbf\u5229\u5e97\u4e4b\u5916\uff0c\u690d\u7269\u6807\u7b7e\u4e5f\u5728\u5feb\u901f\u8fdb\u884c\u6e20\u9053\u62d3\u5c55\u3001\u4ee5\u53ca\u54c1\u724c\u8ba4\u77e5\u7684\u5efa\u7acb\u3002<\/span><\/p>\n

\u5982\u4f55\u8ba9\u690d\u7269\u6807\u7b7e\u88ab\u66f4\u591a\u4eba\u770b\u89c1\uff1f<\/span><\/p>\n

\u690d\u7269\u6807\u7b7e\u5e0c\u671b\u51fa\u73b0\u5728\u76ee\u6807\u6d88\u8d39\u8005\u751f\u6d3b\u4e2d\u7684\u65b9\u65b9\u9762\u9762\u3002\u65e0\u8bba\u662f\u7ebf\u4e0a\u7684\u5929\u732b\u5e73\u53f0\u3001\u6296\u97f3\u5c0f\u7ea2\u4e66\u7b49\u793e\u4ea4\u5e73\u53f0\uff0c\u8fd8\u662f\u7ebf\u4e0b\u4fbf\u5229\u5e97\u3001\u65b0\u96f6\u552e\uff0c\u4ee5\u53ca\u5e74\u8f7b\u6d88\u8d39\u8005\u51e0\u4e4e\u6bcf\u65e5\u6253\u5361\u7684\u5496\u5561\u5976\u8336\u5e97\uff0c\u690d\u7269\u6807\u7b7e\u90fd\u5e0c\u671b\u8ba9\u690d\u7269\u57fa\u4ea7\u54c1\u6210\u4e3a\u5927\u5bb6\u751f\u6d3b\u7684\u65b0\u9009\u62e9\u3002<\/span><\/p>\n

\u90a3\u4e48\uff0c\u5982\u4f55\u8ba9\u66f4\u591a\u4eba\u8bb0\u4f4f\u690d\u7269\u6807\u7b7e\uff1f<\/span><\/p>\n

\u9996\u5148\u662f\u4eae\u773c\u7684\u89c6\u89c9\u4f53\u7cfb\uff0c\u690d\u7269\u6807\u7b7e\u7684\u54c1\u724c\u6807\u8bc6\u662f\u4e00\u4e2a\u975e\u5e38\u9192\u76ee\u7684#\u7684\u7b26\u53f7\u3002\u636e\u54c1\u724c\u56e2\u961f\u4ecb\u7ecd\uff0c#\u53f7\u662f\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u5e74\u8f7b\u4eba\u4f7f\u7528\u9891\u7387\u975e\u5e38\u9ad8\u7684\u7b26\u53f7\uff0c\u5b83\u7684\u542b\u4e49\u662f\uff0c\u8868\u8fbe\u5fc3\u60c5\u3001\u5206\u4eab\u8bdd\u9898\u3001\u8bb0\u5f55\u751f\u6d3b\uff0c\u548c\u690d\u7269\u6807\u7b7e\u9f13\u52b1\u5927\u5bb6\u81ea\u7531\u9009\u62e9\u548c\u5b9a\u4e49\u81ea\u5df1\u7684\u751f\u6d3b\u65b9\u5f0f\u7684\u7406\u5ff5\u76f8\u5951\u5408\u3002<\/span><\/p>\n

<\/section>\n

\u690d\u7269\u6807\u7b7e \u54c1\u724c\u6807\u8bc6
\u56fe\u7247\u6765\u6e90\uff1aJones Knowles Ritchie (JKR)<\/span><\/p>\n

\u5176\u6b21\u662f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u4ef7\u503c\u89c2\u5c42\u9762\u7684\u6df1\u5ea6\u8054\u7ed3\u3002<\/span><\/strong><\/p>\n

\u690d\u7269\u57fa\u98df\u54c1\u7684\u6982\u5ff5\u6765\u6e90\u4e8e\u690d\u7269\u6027\u996e\u98df(plant-based diet)\u3002\u5b83\u7531\u7eaf\u7d20\u98df\u996e\u98df(vegan diet)\u53d1\u5c55\u800c\u6765\uff0c\u4e8e1980\u5e74\u4ee3\u7531T\u00b7\u79d1\u6797\u00b7\u574e\u8d1d\u5c14\u535a\u58eb\u5f15\u5165\u8425\u517b\u5b66\u754c\uff0c\u65e8\u5728\u5021\u5bfc\u4e00\u79cd\u201c\u4f4e\u8102\u80aa\u3001\u9ad8\u7ea4\u7ef4\u3001\u4ee5\u852c\u83dc\u4e3a\u57fa\u7840\u3001\u6ce8\u91cd\u5065\u5eb7\u7684\u996e\u98df\u201d\u3002\u690d\u7269\u6027\u996e\u98df\u7684\u4e3b\u8981\u76ee\u7684\u5728\u4e8e\u51cf\u5c11\u5bf9\u73af\u5883\u548c\u81ea\u8eab\u5065\u5eb7\u7684\u5371\u5bb3\uff0c\u5e76\u8bd5\u56fe\u5bfb\u627e\u52a8\u7269\u5236\u54c1\u7684\u201c\u4f18\u8d28\u66ff\u4ee3\u54c1\u201d\u3002[3]<\/span><\/p>\n

\u6362\u53e5\u8bdd\u8bf4\uff0c\u690d\u7269\u57fa\u6d6a\u6f6e\u80fd\u591f\u5e2d\u5377\u5168\u7403\uff0c\u5b83\u6240\u8574\u542b\u7684\u73af\u4fdd\u3001\u5065\u5eb7\u7684\u542b\u4e49\uff0c\u529f\u4e0d\u53ef\u6ca1\u3002\u7136\u800c\uff0c\u6216\u8bb8\u662f\u56e0\u4e3a\u73af\u4fdd\u8bae\u9898\u8fc7\u4e8e\u5b8f\u5927\uff0c\u4e0d\u597d\u8868\u8fbe\u3002\u5f88\u591a\u54c1\u724c\u63d0\u5230\u7684\u201c\u73af\u4fdd\u201d\u8fd8\u53ea\u662f\u4e00\u4e2a\u6982\u5ff5\uff0c\u672a\u80fd\u843d\u5b9e\u5230\u5b9e\u64cd\u5c42\u9762\u3002\u8fd8\u6709\u4e00\u4e9b\u201c\u73af\u4fdd\u201d\u6210\u4e86\u54c1\u724c\u7684\u81ea\u55e8\uff0c\u5e76\u6ca1\u6709\u89e6\u52a8\u5230\u6d88\u8d39\u8005\uff0c\u8ba9\u4ed6\u4eec\u6210\u529f\u5efa\u7acb\u76f8\u5173\u7684\u8ba4\u77e5\u3002<\/span><\/p>\n

<\/section>\n

\u5730\u7403COOL\u8d77\u6765\u6d3b\u52a8
\u56fe\u7247\u6765\u6e90\uff1a\u690d\u7269\u6807\u7b7e<\/span><\/p>\n

\u690d\u7269\u6807\u7b7e\u5e0c\u671b\u53ef\u4ee5\u548c\u8fd9\u7fa4\u5fd7\u540c\u9053\u5408\u7684\u6d88\u8d39\u8005\uff0c\u5728\u5b9e\u8df5\u5c42\u9762\uff0c\u79ef\u6781\u63a8\u884c\u73af\u4fdd\u7684\u7406\u5ff5\u3002\u4e0d\u4ec5\u5728\u751f\u4ea7\u4e0a\uff0c\u690d\u7269\u6807\u7b7e\u4f1a\u6301\u7eed\u575a\u6301\u3001\u4f18\u5316\u4f4e\u78b3\u8282\u6c34\u7684\u5de5\u827a\u6d41\u7a0b\uff0c\u5728\u548c\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u4e2d\uff0c\u4e5f\u63a8\u51fa\u4e86\u73af\u4fdd\u53ef\u6301\u7eed\u9879\u76ee\u2014\u2014\u201c\u5730\u7403COOL\u8d77\u6765\u201d\u3002<\/span><\/p>\n

\u76ee\u524d\uff0c\u690d\u7269\u6807\u7b7e\u5df2\u7ecf\u548c\u591a\u5bb6\u7cbe\u54c1\u5496\u5561\u5e97\u5408\u4f5c\u4e0a\u7ebf\u4e86\u4e00\u7cfb\u5217\u4ea7\u54c1\uff0c\u901a\u8fc7\u6253\u9020\u6709\u521b\u610f\u7684\u4ea7\u54c1\uff0c\u628a\u7565\u663e\u67af\u71e5\u7684\u73af\u4fdd\u8bdd\u9898\uff0c\u53d8\u5f97\u66f4\u751f\u52a8\u6709\u8da3\uff0c\u547c\u5401\u5927\u5bb6\u5173\u6ce8\u73af\u4fdd\uff0c\u529b\u6240\u80fd\u53ca\u7684\u505a\u4e00\u4e9b\u5c0f\u4e8b\u6765\u6539\u53d8\u3002\u4f8b\u5982Dufour\u51b0\u5ddd\u71d5\u9ea6\u62ff\u94c1\u3001\u9e70\u96c6\u6c99\u6f20\u71d5\u9ea6\u62ff\u94c1\u3001\u5730\u7406\u5b66\u5bb6\u878d\u5316\u5730\u7403\u62ff\u94c1\u3001dugout\u6d77\u5e73\u9762\u4e0a\u5347\u71d5\u9ea6\u7897\u3001\u5317\u6781\u718a\u71d5\u9ea6\u62ff\u94c1\u7b49\u7b49.......<\/span><\/p>\n

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\u5730\u7403COOL\u8d77\u6765\u6d3b\u52a8\u7684\u90e8\u5206\u521b\u610f\u4ea7\u54c1
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\u8fd9\u4e9b\u4ea7\u54c1\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u6536\u83b7\u4e86\u8bb8\u591a\u6d88\u8d39\u8005\u7684\u597d\u8bc4\u548c\u6652\u5355\u30029\u670824\u65e5\uff0c\u690d\u7269\u6807\u7b7e\u8fd8\u5c06\u8054\u52a8\u4e0a\u6d77\u903e50\u5bb6\u7cbe\u54c1\u5496\u5561\u95e8\u5e97\uff0c\u4e0a\u7ebf \u201c\u5730\u7403COOL\u8d77\u6765\u2014\u20149\u6708\u4e0a\u6d77\u7ad9\u201d <\/strong>\u5927\u578b\u6d3b\u52a8\uff0c\u540e\u7eed\u4f1a\u5728\u5168\u56fd\u8303\u56f4\u5185\u4e0d\u65ad\u63a8\u8fdb\u3002<\/span><\/p>\n

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\u6d88\u8d39\u8005\u81ea\u53d1\u5206\u4eab
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04<\/strong><\/section>\n<\/section>\n<\/section>\n<\/article>\n

\u7ed3\u8bed<\/span><\/strong><\/p>\n

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\u53c2\u8003\u6765\u6e90\uff1a<\/span><\/span><\/strong><\/span><\/p>\n

[1] GlobalData 2019Q3 Consumer Survey<\/span><\/p>\n

[2] \u71ac\u591c\u559d\u67b8\u675e\u768400\u540e\u4eec\uff0c\u6491\u8d77\u5343\u4ebf\u7ea7\u517b\u751f\u96f6\u98df\u65b0\u8d5b\u9053\uff0c2021\u5e746\u670823\u65e5\uff0c\u7535\u5546\u5728\u7ebf<\/span><\/p>\n

[3]\u5e74\u8f7b\u4eba\u7231\u4e0a\u201c\u690d\u7269\u57fa\u201d\uff0c\u8c01\u4f1a\u662f\u4e2d\u56fd\u7684Oatly\uff1f\uff0c2021\u5e749\u670818\u65e5\uff0c\u4ebf\u6b27\u7f51<\/span><\/p>\n

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\u4f5c\u8005\uff1aJoJo\uff08Edith\uff09<\/p>\n

\u7f16\u8f91\uff1aMomo\u3001Yanyan\u3001Bobo<\/p>\n

\u6765\u6e90\uff1aFBIF\u98df\u54c1\u996e\u6599\u521b\u65b0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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