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\u7b2c\u4e09\uff0c\u65e2\u8981\u89e6\u8fbe\uff0c\u66f4\u8981\u300c\u89e6\u52a8\u300d\u3002<\/strong>\u6d88\u8d39\u8005\u6bcf\u5929\u88ab\u5f88\u591a\u5a92\u4f53\u89e6\u8fbe\uff0c\u4f46\u662f\u6211\u4eec\u7ecf\u5e38\u88ab\u89e6\u52a8\u5417\uff1f\u8fd9\u4e5f\u662f\u503c\u5f97\u6211\u4eec\u53cd\u601d\u7684\u3002<\/span><\/section>\n
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\u6c5f\u5357\u6625\uff1a<\/span><\/strong>\u7b2c\u4e00\u70b9\u662f\u7cbe\u51c6\u5316\u3002<\/strong>\u4e92\u8054\u7f51\u5e73\u53f0\u7684\u7cbe\u51c6\u5316\u662f\u4e00\u5bf9\u4e00\u7684\u7cbe\u51c6\uff0c<\/strong>\u6bd4\u5982\u4e92\u8054\u7f51\u4e0a\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u5386\u53f2\u6d4f\u89c8\u548c\u5386\u53f2\u8d2d\u4e70\u6570\u636e\u8fdb\u884c\u7cbe\u51c6\u5316\u5206\u6790\u3002\u7ebf\u4e0b\u5a92\u4f53\u5219\u5f62\u6210\u4e86\u89c4\u6a21\u5316\u7684\u7cbe\u51c6\uff0c<\/strong>\u6bd4\u5982\u5206\u4f17\u4f20\u5a92\u540e\u53f0\u53ef\u4ee5\u6839\u636e\u697c\u4ef7\u3001\u5546\u5708\u3001\u4eba\u7fa4\u7279\u5f81\u3001\u6f5c\u5ba2\u6d53\u5ea6\u7b49\u8fdb\u884c\u5339\u914d\u9009\u62e9\u3002\u963f\u91cc\u548c\u5206\u4f17\u4e4b\u95f4\u6709\u6218\u7565\u5408\u4f5c\uff0c\u54c1\u724c\u53ef\u4ee5\u9488\u5bf9\u6807\u7b7e\u6d53\u5ea6\u66f4\u9ad8\u7684\u533a\u57df\u8fdb\u884c\u6295\u653e\uff0c\u7b49\u7b49\u3002\u65e0\u8bba\u662f\u4e00\u5bf9\u4e00\u7684\u7cbe\u51c6\u8fd8\u662f\u89c4\u6a21\u5316\u7684\u7cbe\u51c6\uff0c\u7cbe\u51c6\u9897\u7c92\u5ea6\u4e0d\u592a\u4e00\u6837\uff0c\u4f46\u51e0\u4e4e\u90fd\u5728\u7ed9\u54c1\u724c\u63d0\u4f9b\u6570\u5b57\u5316\u7684\u5206\u6790\u3002<\/span><\/span><\/section>\n
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\u7b2c\u4e09\u70b9\u662f\u6548\u679c\u7684\u53ef\u8bc4\u4f30\u548c\u53ef\u4f18\u5316\u3002<\/strong>\u5929\u732b\u7684\u300c\u8fbe\u6469\u76d8\u300d\u548cAIPL\uff08Aware\u2014Interest \u2014Purchase\u2014Loyalty\uff09\u6d88\u8d39\u8005\u884c\u4e3a\u94fe\u8def\uff0c\u80fd\u6e05\u695a\u770b\u5230\u4e00\u4e2a\u7528\u6237\u4eceA\u5230I\u5230P\u5230L\u7684\u5177\u4f53\u6570\u636e\u8868\u73b0\uff0c\u6296\u97f3\u76845A\u4eba\u7fa4\u4e5f\u540c\u6837\u5982\u6b64\u3002\u54c1\u724c\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u6295\u653e\u540e\u7684\u70b9\u51fb\u7387\u3001\u6210\u4ea4\u7387\u7684\u4e0d\u540c\uff0c\u5e76\u4e14\u53ef\u4ee5\u5728\u672a\u6765\u7684\u6295\u653e\u4e2d\u4e0d\u65ad\u4f18\u5316\u3002\u7ebf\u4e0b\u4e5f\u662f\uff0c\u8fc7\u53bb\u4f20\u7edf\u5a92\u4f53\u65e0\u6cd5\u6570\u636e\u56de\u6d41\uff0c\u73b0\u5728\u6d4f\u89c8\u7684\u4eba\u6b21\u3001\u6bcf\u6b21\u6d4f\u89c8\u7684\u6210\u672c\u7b49\u7b49\u90fd\u53ef\u4ee5\u5448\u73b0\u51fa\u6765\u3002\u6709\u4e86\u8fd9\u4e9b\u6570\u636e\uff0c\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u54c1\u724c\u53ef\u4ee5\u628a\u300c\u770b\u8fc7\u5e7f\u544a\u300d\u548c\u300c\u6ca1\u770b\u8fc7\u5e7f\u544a\u300d\u7684\u4e24\u7c7b\u4eba\u7fa4\u8fdb\u884c\u6bd4\u8f83\uff0c\u5173\u6ce8\u4ed6\u4eec\u5728\u52a0\u8d2d\u3001\u5173\u6ce8\u3001\u6536\u85cf\u3001\u6d4f\u89c8\u7b49\u884c\u52a8\u6307\u6570\u4e0a\u7684\u4e0d\u540c\u3002<\/span><\/section>\n
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02<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u7a7f\u8d8a\u5468\u671f<\/strong><\/section>\n<\/section>\n<\/section>\n
\u770b\u89c1\u54c1\u724c\u7684\u300c\u9053\u300d\u4e0e\u300c\u672f\u300d<\/strong><\/span><\/section>\n
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03<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u4e2d\u56fd\u6d88\u8d39\u8005\uff1a<\/strong><\/section>\n<\/section>\n<\/section>\n
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\u66fe<\/span><\/strong>\u5de7Ivy\uff1a\u600e\u4e48\u63d0\u4f9b\u5fc3\u4ef7\u6bd4\uff1f<\/span><\/strong><\/span><\/section>\n
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\u6c5f\u5357\u6625\uff1a<\/span><\/strong>\u6709\u4e09\u79cd\u8def\u5f84\u3002<\/span><\/span><\/section>\n
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04<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u672a\u6765\u5341\u5e74\uff0c<\/strong><\/section>\n<\/section>\n<\/section>\n
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\u7b2c\u4e09\uff0c\u6e20\u9053\u7684\u52a9\u653b<\/strong>\u3002<\/strong>\u5f53\u6211\u4eec\u5728\u7ebf\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u6bd4\u5982\u54c1\u724c\u5e7f\u544a\uff0c\u6570\u636e\u8981\u56de\u6d41\u5230\u5929\u732b\u6570\u636e\u94f6\u884c\uff0c\u5f62\u6210\u5b8c\u6574\u95ed\u73af\uff1b\u5728\u7ebf\u4e0b\u6253\u5e7f\u544a\u4e5f\u9700\u8981\u7ed9\u7ec8\u7aef\u63a8\u52a8\u751f\u610f\u589e\u957f\uff0c\u4e0d\u4ec5\u6559\u80b2C\u7aef\uff0c\u8fd8\u8981\u64ac\u52a8B\u7aef\u3002<\/span><\/section>\n
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05<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u8de8\u8d8a\u5468\u671f\uff0c<\/strong><\/section>\n<\/section>\n<\/section>\n
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2003 \u5e74\u5206\u4f17\u521b\u7acb\u4e4b\u521d\uff0c\u5927\u5bb6\u89c9\u5f97\u8fd9\u662f\u4e00\u4e2a\u201c\u504f\u95e8\u201d\u3002\u5f53\u65f6\u6237\u5916\u5a92\u4f53\u4e3b\u8981\u662f\u5019\u8f66\u5385\u3001\u516c\u4ea4\u8f66\u3001\u673a\u573a\u3001\u9ad8\u94c1\u7b49\u7b49\uff0c\u697c\u5b87\u7535\u68af\u5e7f\u544a\u662f\u4e00\u79cd\u5728\u5168\u7403\u90fd\u6ca1\u6709\u7684\u5e7f\u544a\u5f62\u5f0f\u3002\u5728\u62e5\u62b1\u53d8\u5316\u7684\u5fc3\u6001\u4e0b\uff0c\u6211\u4eec\u521b\u9020\u4e86\u5206\u4f17\u4f20\u5a92\u2014\u2014\u6211\u76f8\u4fe1\u57ce\u5e02\u5316\u5c06\u662f\u4e2d\u56fd\u793e\u4f1a\u53d8\u5316\u7684\u4e3b\u65cb\u5f8b\uff0c\u9020\u697c\u5c31\u8981\u9020\u7535\u68af\uff0c\u7535\u68af\u5c31\u662f\u5f71\u54cd\u57ce\u5e02\u4e3b\u6d41\u4eba\u7fa4\u7684\u57fa\u7840\u8bbe\u65bd\u3002<\/strong>\u5f53\u65f6\u4eba\u4eec\u4e0d\u76f8\u4fe1\u8fd9\u4e2a\u6982\u5ff5\uff0c\u4f46\u7ecf\u8fc720 \u5e74\u540e\uff0c\u7535\u68af\u5e7f\u544a\u7684\u4f18\u52bf\u51f8\u663e\u51fa\u6765\u4e86\uff0c\u76f8\u5bf9\u4e8e\u5f00\u653e\u7a7a\u95f4\uff0c\u4eba\u4eec\u5728\u5c01\u95ed\u7684\u7535\u68af\u7a7a\u95f4\u91cc\u66f4\u5bb9\u6613\u8bb0\u4f4f\u5e7f\u544a\uff0c\u6240\u4ee5\u6211\u4eec\u624d\u80fd\u7a7f\u8d8a\u5468\u671f\u3002<\/span><\/section>\n
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