{"id":49133,"date":"2024-05-19T10:50:10","date_gmt":"2024-05-19T10:50:10","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=135439"},"modified":"2024-05-19T11:00:01","modified_gmt":"2024-05-19T11:00:01","slug":"liquid-death%e8%ae%a9%e5%96%9d%e6%b0%b4%e5%8f%98%e5%be%97%e9%85%b7%e7%82%ab%ef%bc%8c%e8%9e%8d%e8%b5%84%e6%80%bb%e9%a2%9d%e8%b6%852-67%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%8c%e4%b8%8b%e4%b8%80%e4%b8%aa","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=49133","title":{"rendered":"Liquid Death\u8ba9\u559d\u6c34\u53d8\u5f97\u9177\u70ab\uff0c\u878d\u8d44\u603b\u989d\u8d852.67\u4ebf\u7f8e\u5143\uff0c\u4e0b\u4e00\u4e2a\u4f1a\u662f\u8c01\uff1f"},"content":{"rendered":"<\/p>\n
\n
\u53ef\u4e50\u300c\u5df2\u6b7b\u300d\uff0c\u7f8e\u56fd\u4eba\u4e3a\u4e86\u559d\u6c34\u5f00\u521b\u65b0\u8d5b\u9053\u3002<\/span><\/section>\n<\/section>\n
\u66fe\u51e0\u4f55\u65f6\uff0c\u5f53\u6211\u4eec\u901b\u8d85\u5e02\u65f6\u996e\u6599\u533a\u7684\u9009\u62e9\u5c48\u6307\u53ef\u6570\uff0c\u6211\u4eec\u53ea\u9700\u8981\u5728\u53ef\u4e50\u3001\u4e03\u559c\u3001\u9192\u76ee\u7b49\u51e0\u6837\u4ea7\u54c1\u4e2d\u505a\u9009\u62e9\u3002\u800c\u73b0\u5728\uff0c\u5404\u5f0f\u65b0\u578b\u996e\u6599\u5c42\u51fa\u4e0d\u7a77\uff0c\u5149\u662f\u5e26\u6709\u201c\u96f6\u5361\u201d\u6807\u7b7e\u7684\u6c14\u6ce1\u6c34\u5c31\u80fd\u5360\u636e\u5546\u8d85<\/span>\u6574\u6574\u4e00\u8d27\u67b6\u3002<\/span><\/section>\n
\u65b0\u4e00\u4ee3\u996e\u54c1\u54c1\u724c\u6b63\u5728\u4ee5\u521b\u65b0\u7684\u5305\u88c5\u3001\u53e3\u5473\u548c\u201c\u7597\u6548\u201d\u5947\u88ad\u6d88\u8d39\u8005\u7684\u94b1\u5305\uff0c\u540c\u65f6\u4e5f\u5438\u5f15\u5230\u4e86\u8d44\u672c\u7684\u6ce8\u610f\uff0c\u5728\u8fd9\u4e2a\u6709\u4eba\u9760\u7740\u5356\u6c34\u5c31\u878d\u4e86\u5341\u4ebf\u7f8e\u5143\u7684\u65f6\u4ee3\uff0c\u505a\u8f6f\u996e\u4f3c\u4e4e\u6210\u4e3a\u4e86\u6bd4\u505a\u8f6f\u4ef6\u66f4\u8d5a\u94b1\u7684\u751f\u610f\u3002<\/span><\/section>\n
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01<\/strong><\/p>\n

\u8ba9\u559d\u6c34\u53d8\u5f97\u9177\u70ab<\/span><\/strong><\/strong><\/section>\n<\/section>\n<\/section>\n
\u65b0\u4e00\u4ee3\u8f6f\u996e\u516c\u53f8\u591a\u591a\u5c11\u5c11\u201c\u5077\u5e08\u201d\u4e86\u8f6f\u4ef6\u516c\u53f8\u7684\u5957\u8def\uff0c\u548c\u7528\u65b0\u79d1\u6280\u6253\u9020\u51fa\u65b0\u89e3\u51b3\u65b9\u6848\u4e00\u6837\uff0c\u8f6f\u996e\u516c\u53f8\u7528\u65b0\u53e3\u5473\u548c\u65b0\u5305\u88c5\u5f00\u521b\u51fa\u4e86\u5168\u65b0\u54c1\u7c7b\uff0cLiquid Death<\/strong>\u5c31\u662f\u8fd9\u6837\u4e00\u5bb6\u516c\u53f8\u3002<\/span><\/section>\n
<\/section>\n
Liquid Death\u7684\u670b\u514b\u5305\u88c5<\/span><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aLiquid Death\u5b98\u7f51<\/span><\/section>\n
\u5982\u4eca\u7684Liquid Death\u6301\u7eed\u5438\u5f15\u6295\u8d44\u8005\u7684\u6ce8\u610f\uff0c\u5305\u62ecLive Nation Entertainment\u548cScience Ventures\u7b49\u673a\u6784\uff0c\u4ee5\u53caWhitney Cummings\u7b49\u660e\u661f\u90fd\u7eb7\u7eb7\u8fdb\u884c\u4e86\u6295\u8d44\uff0c\u5c31\u5728\u4eca\u5e743\u6708\uff0cLiquid Death\u5b8c\u6210\u4e86\u4e00\u8f6e6700\u4e07\u7f8e\u5143\u878d\u8d44\uff0c\u4f30\u503c\u8fbe\u5230\u4e8614\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u4e00\u8f6e\u76847\u4ebf\u7f8e\u5143\u7ffb\u4e86\u4e00\u500d\uff0c\u81f3\u4eca\u878d\u8d44\u603b\u989d\u8d852.67\u4ebf\u7f8e\u5143\u3002<\/span><\/section>\n
Liquid Death\u6210\u7acb\u4e8e2018\u5e74\uff0c\u4e3b\u8981\u4ea7\u54c1\u662f\u5c71\u6cc9\u77ff\u7269\u8d28\u6c34\u548c\u53e3\u5473\u6c14\u6ce1\u6c34\uff0c\u6700\u521d\u60f3\u8981\u8fce\u5408\u7684\u53d7\u4f17\u53ea\u662f\u957f\u65f6\u95f4\u8fdb\u884c\u8868\u6f14\u7684\u97f3\u4e50\u4eba\uff0c\u5e0c\u671b\u6210\u4e3a\u4ed6\u4eec\u8868\u6f14\u95f4\u6b47\u7684\u5065\u5eb7\u996e\u54c1\u9009\u62e9\uff0c\u4f46\u5b83\u670b\u514b\u6447\u6eda\u7684\u5305\u88c5\u548c\u201c\u8c0b\u6740\u53e3\u6e34\u201d\u7684\u9177\u70ab\u53e3\u53f7\u8fc5\u901f\u5438\u5f15\u4e86\u8bb8\u591a\u5e74\u8f7b\u6d88\u8d39\u8005\uff0c\u751a\u81f3\u6709\u4e0d\u5c11\u5e0c\u671b\u81ea\u5df1\u9752\u6625\u671f\u5b69\u5b50\u80fd\u591a\u559d\u6c34\u7684\u6bcd\u4eb2\u90fd\u6210\u4e3a\u4e86\u8d2d\u4e70\u4e3b\u529b\u3002<\/span><\/section>\n
2019\u52302022\u5e74\u95f4\uff0cLiquid Death\u7684\u9500\u552e\u989d<\/span>\u5b9e\u73b0\u4e86\u4e09\u4f4d\u6570\u7684\u589e\u957f\uff0c2023\u5e74\u7684\u9500\u552e\u989d\u66f4\u662f\u8d85\u8fc7\u4e862.6\u4ebf\u7f8e\u5143\u3002<\/span><\/section>\n
Liquid Death\u7684\u6210\u529f\u80cc\u540e\uff0c\u4ea7\u54c1\u5185\u5bb9\u548c\u54c1\u724c\u8425\u9500\u7f3a\u4e00\u4e0d\u53ef\u3002<\/span><\/section>\n
\u8fd1\u51e0\u5e74\u6765\uff0c\u5317\u7f8e\u6d88\u8d39\u8005\u7684\u996e\u54c1\u504f\u597d\u5f00\u59cb\u5411\u201c\u5fae\u91ba\u201d\u8f6c\u578b\uff0c\u50cf\u662f\u82cf\u6253\u9152\u7b49\u5e26\u6709\u793e\u4ea4\u5c5e\u6027\u4f46\u672c\u8d28\u5065\u5eb7\u7684\u996e\u54c1\u5927\u706b\uff0cLiquid Death\u6a21\u4eff\u4e86\u5564\u9152\u7684\u786c\u6838\u5305\u88c5\uff0c\u4f46\u4e00\u7f50\u5176\u5b9e\u53ea\u67093\u514b\u7cd6\u548c20\u5361\u8def\u91cc\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u7545\u996e\u800c\u65e0\u8d1f\u7f6a\u611f\u3002<\/span><\/section>\n
\u800c\u5176\u201c\u6db2\u4f53\u6b7b\u4ea1\u201d\u7684\u540d\u5b57\uff0c\u5219\u662f\u521b\u59cb\u4ebaCessario\u5251\u8d70\u504f\u950b\u7684\u9009\u62e9\uff0c\u4ed6\u5e0c\u671b\u8fd9\u4e2a\u542c\u8d77\u6765\u6709\u70b9\u201c\u8822\u201d\u7684\u540d\u5b57\u80fd\u591f\u52fe\u8d77\u4eba\u4eec\u7684\u597d\u5947\u5fc3\uff0c\u4e8b\u5b9e\u8bc1\u660e\u8fd9\u4e00\u9009\u62e9\u867d\u7136\u5927\u80c6\uff0c\u4f46\u7684\u786e\u6210\u529f\u4e86\uff0cLiquid Death\u5728\u8fd8\u6ca1\u6b63\u5f0f\u751f\u4ea7\u51fa\u4ea7\u54c1\u65f6\uff0c\u5b83Facebook\u4e0a\u7684\u7b2c\u4e00\u6761\u89c6\u9891\u56db\u4e2a\u6708\u7684\u64ad\u653e\u91cf\u5c31\u8d85\u8fc7\u4e863\u767e\u4e07\uff0c\u5e76\u4e14\u72c2\u5438\u4e868\u4e07\u7c89\u4e1d\uff0c\u5728\u6b64\u4e4b\u540eLiquid Death\u4e5f\u521b\u9020\u51fa\u4e86\u4e0d\u5c11\u7206\u6b3e\u8425\u9500\u5185\u5bb9\uff0c\u5982\u4ecaLiquid Death\u5728Facebook\u4e0a\u62e5\u670930\u4e07\u7c89\u4e1d\uff0cInstagram\u7684\u7c89\u4e1d\u6570\u66f4\u662f\u8d85\u8fc7\u4e86300\u4e07\u3002<\/span><\/section>\n<\/p>\n

<\/p>\n<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aLiquid Death\u5b98\u7f51<\/span><\/section>\n
\u4e0e\u6b64\u540c\u65f6\uff0cLiquid Death\u4e5f\u5728\u79ef\u6781\u5f00\u62d3\u7ebf\u4e0b\u6e20\u9053\u3002<\/span><\/section>\n
\u57282020\u5e74\u8fdb\u9a7bWhole Foods\uff0c\u5149\u662fWhole Foods\u7684\u5e74\u5ea6\u9500\u552e\u989d\u5c31\u8d85\u8fc7\u4e861000\u4e07\u7f8e\u5143\uff0c\u968f\u540e\u8fc5\u901f\u5c06\u636e\u70b9\u6269\u5c55\u5230\u4e867-Eleven\u3001Kroger\u548cTarget\uff0c\u8fd8\u6210\u4e3a\u4e86\u4e9a\u9a6c\u900a\u4e0a\u6700\u7545\u9500\u7684\u996e\u7528\u6c34\u54c1\u724c\u3002<\/span><\/section>\n
\u8d70\u5230\u4eca\u5929\uff0cLiquid Death\u5df2\u7ecf\u4e0d\u4ec5\u662f\u4e00\u5bb6\u996e\u54c1\u516c\u53f8\uff0c\u8fd8\u662f\u4e00\u5bb6\u5a31\u4e50\u516c\u53f8\uff0c\u5b83\u7528\u54c1\u724c\u8425\u9500\u5efa\u6210\u4e86\u4e00\u6761\u5f3a\u5927\u7684\u62a4\u57ce\u6cb3\uff0c\u76ee\u524d\u5c31\u7b97\u53ef\u53e3\u53ef\u4e50\u6216\u8005\u767e\u4e8b\u60f3\u8981\u63a8\u51fa\u81ea\u5bb6\u7684\u201c\u6f6e\u724c\u201d\u6c34\u7c7b\u4ea7\u54c1\uff0c\u4f30\u8ba1\u4e5f\u5f88\u96be\u6bd4Liquid Death\u66f4\u53d7\u6b22\u8fce\u3002<\/span><\/section>\n
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02<\/strong><\/p>\n

\u6c34+\u5065\u5eb7\u00a0= \u7206\u6b3e<\/span><\/strong><\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u9664\u4e86\u9177\u70ab\u7684\u5305\u88c5\uff0c\u8ba9\u6d88\u8d39\u8005\u5fc3\u7518\u60c5\u613f\u4e70\u8d26\u7684\u8fd8\u6709\u201c\u5373\u996e\u5373\u5065\u5eb7\u201d\u7684\u627f\u8bfa\uff0c\u867d\u7136\u559d\u996e\u6599\u5c31\u80fd\u53d8\u7626\u53d8\u5f00\u5fc3\u542c\u8d77\u6765\u6709\u70b9\u4e0d\u592a\u771f\u5b9e\uff0c\u4f46\u6709\u4e9b\u516c\u53f8\u5df2\u7ecf\u9760\u7740\u8fd9\u6837\u7684\u53e3\u53f7\u5b8c\u6210\u4e0a\u767e\u4e07\u878d\u8d44\u4e86\u3002<\/span><\/section>\n
\u4e3b\u6253\u5065\u5eb7\u82cf\u6253\u6c34\u7684Poppi<\/strong>\u81f3\u4eca\u603b\u878d\u8d44\u5c31\u5df2\u7ecf\u8d85\u8fc7\u4e865200\u4e07\u7f8e\u5143\uff0c\u5728\u4e3b\u8981\u6295\u8d44\u8005CAVU Consumer Partner\u4e4b\u5916\uff0c\u50cf\u662fThe Chainsmokers\u3001Russell Westbrook\u548cNicole Scherzinger\u7b49\u660e\u661f\u4e5f\u90fd\u662f\u80cc\u540e\u6295\u8d44\u8005\uff0cPoppi\u5728\u82cf\u6253\u6c34\u4e2d\u6dfb\u52a0\u4e86\u76ca\u751f\u83cc\u6d3b\u6027\u6210\u5206\u548c\u82f9\u679c\u918b\uff0c\u4e0e\u679c\u6c41\u878d\u5408\uff0c\u80fd\u591f\u6539\u5584\u76ae\u80a4\u3001\u514d\u75ab\u529b\u548c\u6d88\u5316\u529f\u80fd\uff0c\u6bcf\u7f50\u53ea\u67095\u514b\u7cd6\u548c25\u5361\u8def\u91cc\uff0c\u76ee\u524d\u62e5\u6709\u5341\u4e8c\u79cd\u679c\u5473\u3002\u6210\u7acb\u56db\u5e74\uff0cPoppi\u5df2\u7ecf\u5360\u636e\u4e86\u996e\u6599\u5e02\u573a19%\u7684\u4efd\u989d\uff0c\u751a\u81f3\u662f\u53ef\u4e50\u76841.5\u500d\uff0c\u540c\u65f6\u5b83\u8fd8\u6253\u8d25\u4e86\u50cf\u662fMonster Energy\u548c\u4f73\u5f97\u4e50\u7b49\u54c1\u724c\u6210\u4e3a\u4e86\u6708\u5ea6\u6210\u957f\u6700\u5feb\u7684\u996e\u54c1\u54c1\u724c\u3002<\/span><\/section>\n<\/p>\n

<\/p>\n<\/p>\n

Poppi\u7684\u82cf\u6253\u6c34\u4ea7\u54c1<\/span><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aPoppi\u5b98\u7f51<\/span><\/section>\n
\u82cf\u6253\u6c34\u8fd9\u4e00\u54c1\u7c7b\u5bf9\u7f8e\u56fd\u6d88\u8d39\u8005\u6765\u8bf4\u5e26\u6709\u7279\u522b\u7684\u60c5\u6000\u548c\u610f\u4e49\uff0c\u4f46\u8fd1\u4e24\u5e74\u6765\uff0c\u5065\u5eb7\u6210\u4e3a\u4e86\u6d88\u8d39\u8005\u5bf9\u996e\u54c1\u7684\u4e3b\u8981\u8bc9\u6c42\uff0c\u6d88\u8d39\u8005\u9010\u6e10\u629b\u5f03\u4f20\u7edf\u82cf\u6253\u6c34\u996e\u54c1\uff0cPoppi\u7684\u5b9a\u4f4d\u662f\u201c\u5bf9\u8eab\u4f53\u548c\u5bf9\u73af\u5883\u90fd\u66f4\u597d\u7684\u82cf\u6253\u6c34\u201d\uff0c\u66f4\u52a0\u7b26\u5408\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u7684\u53e3\u5473\u3002\u51ed\u501f\u7740\u7f51\u7ea2\u548c\u8349\u6839\u8425\u9500\uff0cPoppi\u5728\u793e\u5a92\u4e0a\u4e5f\u83b7\u5f97\u4e86\u4e00\u5927\u6ce2\u5fe0\u5b9e\u8ffd\u968f\u8005\uff0c2023\u5e74\u5b83\u7684\u793e\u4ea4\u5185\u5bb9\u6d4f\u89c8\u6570\u8d852\u4ebf\uff0c\u4e92\u52a8\u6570\u8d85200\u4e07\uff0c\u7528\u6237\u751a\u81f3\u8868\u793aPoppi\u5bf9\u4ed6\u4eec\u6765\u8bf4\u4e0d\u518d\u53ea\u4ee3\u8868\u7740\u996e\u54c1\uff0c\u800c\u662f\u6210\u4e3a\u4e86\u4e00\u79cd\u751f\u6d3b\u65b9\u5f0f\u3002<\/span><\/section>\n
Poppi\u7684\u4e3b\u8981\u7ade\u54c1Olipop<\/strong>\u4e5f\u662f\u660e\u661f\u4eec\u7684\u5ba0\u513f\uff0c\u5305\u62ecThe Jonas Brothers\u3001Camila Cabello\u548c\u5c0f\u8fa3\u6912Gwyneth Paltrow\u90fd\u662f\u80cc\u540e\u6295\u8d44\u8005\uff0cOlipop\u79f0\u5176\u4ea7\u54c1\u662f\u7ee71981\u5e74Diet Coke\u63a8\u51fa\u540e\u591a\u5e74\u6765\u82cf\u6253\u6c34\u8d5b\u9053\u6240\u7ecf\u5386\u7684\u7b2c\u4e00\u6b21\u521b\u65b0\u6027\u201c\u9769\u547d\u201d\uff0c\u9664\u4e86\u4f4e\u7cd6\u4f4e\u8102\uff0cOlipop\u5c06\u5176\u996e\u6599\u7684\u529f\u80fd\u6027\u4f5c\u4e3a\u4e3b\u8981\u5356\u70b9\uff0c\u5b83\u5728\u82cf\u6253\u6c34\u4e2d\u6dfb\u52a0\u7684\u76ca\u751f\u5143\u548c\u690d\u7269\u7ea4\u7ef4\u80fd\u591f\u5e2e\u52a9\u6539\u5584\u80a0\u9053\u529f\u80fd\uff0c\u5176\u56e2\u961f\u5df2\u4e0e\u591a\u4e2a\u80a0\u9053\u5fae\u751f\u7269\u7814\u7a76\u4eba\u5458\u5c55\u5f00\u5408\u4f5c\uff0c\u7528\u79d1\u5b66\u4f9d\u636e\u5f00\u53d1\u51fa\u66f4\u52a0\u5065\u5eb7\u7684\u4ea7\u54c1\u3002<\/span><\/section>\n
<\/section>\n
Olipop\u7684\u996e\u6599<\/span><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aOlipop\u5b98\u7f51<\/span><\/section>\n
\u4e00\u7f50\u4f20\u7edf\u7684\u82cf\u6253\u6c34\u4e00\u822c\u542b\u6709\u7ea640\u514b\u7cd6\uff0c\u800c\u53f7\u79f0\u201c\u5065\u5eb7\u82cf\u6253\u6c34\u201d\u4e2d\u7684\u4ee3\u7cd6\u5143\u7d20\u5219\u5f80\u5f80\u4f1a\u5bf9\u5fc3\u810f\u548c\u80be\u810f\u4ea7\u751f\u5f71\u54cd\uff0c\u5728\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u8f6f\u996e\u9700\u6c42\u4e0a\u6da8\u7684\u8d8b\u52bf\u4e0b\uff0c\u5eb7\u666e\u8336\u7b49\u53d1\u9175\u7c7b\u996e\u54c1\u5df2\u7ecf\u505a\u4e86\u4e0d\u5c11\u201c\u76ca\u751f\u83cc&\u80a0\u9053\u5065\u5eb7\u201d\u65b9\u9762\u7684\u5927\u4f17\u6559\u80b2\uff0cOlipop\u8bde\u751f\u7684\u65f6\u95f4\u5341\u5206\u5b8c\u7f8e\u3002\u5b83\u5728\u6210\u7acb\u7684\u524d\u4e09\u5e74\u5185\u5c31\u5c06\u5408\u4f5c\u8303\u56f4\u4ece\u52a0\u5dde\u7684\u56db\u5341\u4e94\u5bb6\u5b9e\u4f53\u5e97\u6269\u5c55\u5230\u4e86\u4e0eKroger\u3001Target\u548cWhole Foods\u7b49\u4e00\u4e07\u5bb6\u5927\u578b\u5546\u8d85<\/span>\u8fbe\u6210\u4e86\u5408\u4f5c\u5173\u7cfb\uff0c\u5e74\u5ea6\u9500\u552e\u989d\u5448\u4e09\u500d\u589e\u957f\u3002\u76ee\u524dOlipop\u7684\u603b\u878d\u8d44\u8d85\u8fc7\u4e864000\u4e07\u7f8e\u5143\uff0c\u5728\u660e\u661f\u6295\u8d44\u8005\u5916\uff0c\u50cf\u662fFinn Capital Partners\u3001Monogram Capital Partners\uff0c\u8fd8\u6709\u524d\u767e\u4e8b\u53ef\u4e50\u7684CEO Indra Nooyi\u90fd\u662f\u80cc\u540e\u6295\u8d44\u8005\u3002<\/span><\/section>\n
\u57fa\u4e8e\u8611\u83c7\u63d0\u53d6\u7269\u5236\u6210\u7684\u529f\u80fd\u6027\u80fd\u91cf\u996e\u6599Odyssey<\/strong>\u5728\u4eca\u5e742\u6708\u5b8c\u6210\u4e86\u516d\u767e\u4e07\u7f8e\u5143\u878d\u8d44\uff0c\u5b83\u996e\u54c1\u7684\u4e3b\u8981\u539f\u6599\u4e3a\u72ee\u5b50\u9b03\u6bdb\u548c\u866b\u8349\u8611\u83c7\uff0c\u80fd\u591f\u63d0\u5347\u8ba4\u77e5\u3001\u6ce8\u610f\u529b\u548c\u60c5\u7eea\u7b49\u591a\u4e2a\u65b9\u9762\u7684\u8868\u73b0\u3002<\/span><\/section>\n
<\/section>\n
Odyssey\u7684\u996e\u6599<\/span><\/section>\n
\u56fe\u7247\u6765\u6e90\uff1aOdyssey\u5b98\u7f51<\/span><\/section>\n
\u7f8e\u56fd\u56fd\u7acb\u536b\u751f\u7814\u7a76\u96622023\u5e74\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u72ee\u5b50\u9b03\u6bdb\u5bf9\u5e74\u8f7b\u4eba\u7684\u8ba4\u77e5\u529f\u80fd\u548c\u60c5\u7eea\u6709\u79ef\u6781\u5f71\u54cd\uff0c\u800c\u8611\u83c7\u548c\u83cc\u4e1d\u4f53\u8fd9\u4e24\u5e74\u6765\u66f4\u662f\u56e0\u5176\u5065\u5eb7\u529f\u6548\u6210\u4e3a\u4e86\u5496\u5561\u548c\u8089\u7c7b\u7b49\u98df\u54c1\u7684\u6700\u4f73\u66ff\u4ee3\u54c1\u3002\u4e3a\u4e86\u63a9\u76d6\u539f\u6599\u7684\u53e3\u5473\uff0cOdyssey\u7684\u996e\u54c1\u5927\u591a\u5e26\u6709\u50cf\u662f\u767e\u9999\u679c\u3001\u84dd\u8393\u548c\u8292\u679c\u7b49\u6c34\u679c\u53e3\u5473\uff0c\u5176\u4ea7\u54c1\u5206\u542b\u5496\u5561\u56e0\u548c\u4e0d\u542b\u5496\u5561\u56e0\u4e24\u79cd\uff0c\u4e3a\u4e86\u63d0\u4f9b\u201c\u5174\u594b\u201d\u6548\u679c\uff0cOdyssey\u5728\u996e\u6599\u4e2d\u6dfb\u52a0\u4e86\u5de6\u65cb\u8336\u6c28\u9178\u3001\u4eba\u53c2\u548c\u7eff\u8336\u5496\u5561\u56e0\uff0c\u540c\u65f6\u51cf\u5c11\u7cd6\u5206\u6dfb\u52a0\u6765\u5f31\u5316\u4f20\u7edf\u80fd\u91cf\u996e\u6599\u5e38\u5e26\u6765\u7684\u5fc3\u60b8\u53cd\u5e94\u3002<\/span><\/section>\n
\n
\n
\n

03<\/strong><\/p>\n

\u4e0b\u4e00\u4e2aLiquid Death\u662f\u8c01<\/span><\/strong><\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n
\u5bf9\u65b0\u4e00\u4ee3\u996e\u54c1\u54c1\u724c\u6765\u8bf4\uff0c\u5065\u5eb7\u4f4e\u5361\u662f\u57fa\u672c\u529f\uff0c\u529f\u80fd\u6027\u5219\u662f\u52a0\u5206\u9879\uff0c\u6d88\u8d39\u8005\u7684\u671f\u5f85\u4e0d\u4ec5\u6b62\u4e8e\u4ea7\u54c1\u5bf9\u8eab\u4f53\u65e0\u8d1f\u62c5\uff0c\u66f4\u5e0c\u671b\u80fd\u591f\u5e26\u6765\u989d\u5916\u7684\u5065\u5eb7\u529f\u6548\uff0c\u65e0\u5496\u5561\u56e0\/\u66ff\u4ee3\u5496\u5561\u56e0\u3001\u4fc3\u8fdb\u80a0\u9053\u5065\u5eb7\u3001\u6539\u5584\u7761\u7720\u3001\u63d0\u5347\u8fd0\u52a8\u8868\u73b0\u3001\u5e2e\u52a9\u51cf\u8102\u3001\u5bcc\u542b\u7535\u89e3\u8d28\u548c\u6539\u5584\u8ba4\u77e5\u548c\u60c5\u7eea\u7b49\u529f\u6548\u90fd\u6210\u4e3a\u4e86\u5404\u4e2a\u54c1\u724c\u6253\u51fa\u5dee\u5f02\u5316\u7684\u738b\u724c\u3002<\/span><\/section>\n
\u636eDealroom\u9884\u6d4b\uff0c\u5728\u672a\u6765\u76846\u5e74\u95f4\u529f\u80fd\u6027\u548c\u65e0\u9152\u7cbe\u996e\u54c1\u5e02\u573a\u5c06\u589e\u957f\u81f3\u5c11\u4e24\u500d\uff0c\u9887\u6709\u5f53\u5e74\u8f6f\u4ef6\u516c\u53f8\u5f81\u670d\u4e16\u754c\u7684\u52bf\u5934\uff0c\u800c\u8fd9\u4e00\u6b21\u8f6f\u996e\u6210\u4e3a\u65b0\u98ce\u53e3\uff0c\u98ce\u6295\u4eec\u4e3a\u4e4b\u503e\u56ca\u7684\u6b63\u662f\u5b83\u4eec\u80fd\u591f\u98a0\u8986\u50cf\u662f\u53ef\u53e3\u53ef\u4e50\u548c\u767e\u4e8b\u53ef\u4e50\u7b49\u4f20\u7edf\u54c1\u724c\u7684\u6f5c\u529b\uff0c\u6bd5\u7adf\u5728\u8d44\u672c\u773c\u4e2d\uff0c\u540e\u6d6a\u7684\u6765\u88ad\u6c38\u8fdc\u66f4\u5177\u9b45\u529b\u3002<\/span><\/section>\n
\u4e0d\u8fc7\u201c\u8001\u5b57\u53f7\u201d\u996e\u54c1\u54c1\u724c\u4eec\u4e5f\u6ca1\u6709\u5750\u4ee5\u5f85\u6bd9\uff0c\u57282021\u5e74\u53ef\u53e3\u53ef\u4e50\u5c31\u4ee556\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u53d7\u4f17\u591a\u660e\u661f\u559c\u7231\u7684\u6930\u5b50\u7ef4\u751f\u7d20\u6c34\u54c1\u724cBodyArmor<\/strong>\uff0c\u6b64\u524dBodyArmor\u5df2\u7ecf\u5b8c\u6210\u4e863600\u4e07\u7f8e\u5143\u7684\u878d\u8d44\uff1b\u57282016\u5e74Dr Pepper Snapple Group\u4ee517\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u6536\u8d2d\u4e86\u4ee5\u6297\u6c27\u5316\u4e3a\u4e3b\u8981\u529f\u80fd\u7684\u996e\u54c1Bai\uff0c\u6b64\u524dBai\u5df2\u7ecf\u5b8c\u6210\u4e86\u8d851000\u4e07\u7f8e\u5143\u7684\u878d\u8d44\uff1bNextFoods\u57282020\u5e74\u6536\u8d2d\u4e86\u540c\u662f\u4e3b\u6253\u6297\u6c27\u5316\u529f\u80fd\u7684\u6a31\u6843\u996e\u6599Cheribundi<\/strong>\uff0cCheribundi\u6b64\u524d\u5df2\u7ecf\u5b8c\u6210\u4e861500\u4e07\u7f8e\u5143\u878d\u8d44\u3002<\/span><\/section>\n<\/p>\n

<\/p>\n

Cheribundi\u996e\u6599<\/span><\/p>\n<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aCheribundi\u5b98\u7f51<\/span><\/section>\n
\u5bf9\u5927\u578b\u4f20\u7edf\u996e\u54c1\u516c\u53f8\u6765\u8bf4\uff0c\u4e3a\u4e86\u8fce\u5408\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u6536\u8d2d\u6bd4\u7814\u53d1\u7684\u6210\u672c\u8981\u5c0f\u7684\u591a\uff0c\u800c\u5bf9\u8fd9\u4e9b\u201c\u5c0f\u800c\u7f8e\u201d\u7684\u996e\u54c1\u54c1\u724c\u6765\u8bf4\uff0c\u88ab\u6536\u8d2d\u4e5f\u662f\u98ce\u9669\u8f83\u5c0f\u7684\u4e00\u6761\u8def\uff0c\u5728\u8fd1\u4e24\u5e74\u7684\u7ecf\u6d4e\u5f62\u52bf\u4e0b\uff0cCPG\u7c7b\u5305\u88c5\u6d88\u8d39\u54c1\u60f3\u8981\u83b7\u5f97\u6295\u8d44\u8005\u9752\u7750\u9700\u8981\u4ed8\u51fa\u53cc\u500d\u7684\u52aa\u529b\u8bc1\u660e\u81ea\u5df1\uff0c\u5373\u4f7f\u662f\u90a3\u4e9b\u52a0\u901f\u6210\u957f\u4e2d\u8868\u73b0\u826f\u597d\u7684\u516c\u53f8\u4e5f\u9762\u4e34\u7740\u66f4\u52a0\u6fc0\u70c8\u7684\u7ade\u4e89\u3002<\/span><\/section>\n
\u5728\u8bb8\u591a\u6295\u8d44\u8005\u773c\u4e2d\uff0c\u8f6f\u996e\u770b\u4f3c\u201c\u6027\u611f\u201d\uff0c\u4f46\u662f\u5426\u80fd\u7ec6\u6c34\u957f\u6d41\u5374\u5b58\u5728\u7740\u66f4\u5927\u7684\u672a\u77e5\uff0c\u5728\u4f20\u7edf\u79d1\u6280\u516c\u53f8\u7684\u60c5\u51b5\u4e2d\uff0c30%-40%\u7684\u635f\u5931\u7387\u80fd\u901a\u8fc720-30\u500d\u7684\u6295\u8d44\u56de\u62a5\u7387\u6765\u5f25\u8865\uff0c\u4f46\u5bf9\u4e8e\u996e\u6599\u516c\u53f8\u6765\u8bf4\uff0c\u7ea6\u670999%\u7684\u516c\u53f8\u4f01\u4e1a\u6536\u5165\u4ece\u672a\u8d85\u8fc71000\u4e07\u7f8e\u5143\uff0c\u80fd\u591f\u6210\u529f\u9000\u51fa\u7684\u66f4\u662f\u6781\u5c11\u6570\u5e78\u8fd0\u513f\uff0c\u5927\u706b\u7684\u8d5b\u9053\u4e5f\u53ef\u80fd\u5f88\u5feb\u7184\u706b\uff0c\u6bd4\u5982\u524d\u51e0\u5e74\u8d44\u672c\u7684\u5ba0\u513fCBD\u996e\u6599\u5728\u8fd9\u4e24\u5e74\u4e5f\u7eb7\u7eb7\u6ca1\u4e86\u52a8\u9759\u3002<\/span><\/section>\n
\u4e00\u4e2aLiquid Death\u8d70\u51fa\u4e86\u4e00\u6761\u65b0\u8def\uff0c\u65e0\u6570\u4e2a\u201cLiquid Death\u201d\u6b63\u5728\u8dd1\u6b65\u52a0\u5165\u6218\u573a\uff0c\u4e0d\u8fc7\u60f3\u8981\u628a\u6700\u7b80\u5355\u7684\u4ea7\u54c1\u505a\u6210\u6700\u503c\u94b1\u7684\u6982\u5ff5\u5e76\u4e0d\u5bb9\u6613\uff0cLiquid Death\u548cOlipop\u7b49\u516c\u53f8\u7684\u80cc\u540e\u662f\u300c\u9b3c\u624d\u8425\u9500+\u505a\u597d\u5185\u5bb9+\u53e3\u5473\u521b\u65b0+\u94fa\u6e20\u9053\u300d\uff0c\u4e00\u73af\u53c8\u4e00\u73af\u7684\u52aa\u529b\uff0c\u65b0\u7684\u201cLiquid Death\u4eec\u201d\u60f3\u8981\u5f81\u670d\u4e16\u754c\u3001\u63a8\u5012\u53ef\u4e50\uff0c\u8fd8\u9700\u8981\u66f4\u591a\u7684\u52c7\u6c14\u548c\u8fd0\u6c14\u3002<\/span><\/section>\n
\u53c2\u8003\u6765\u6e90\uff1a<\/span><\/section>\n
[1] How Liquid Death\u2019s 40-year-old founder turned \u2018the dumbest name\u2019 and a Facebook post into a $700 million water brand, Make it<\/span><\/section>\n
[2] Functional beverage startup Odyssey grabs $6M to accelerate energy drink growth, TechCrunch<\/span><\/section>\n
[3] Camila Cabello, Mindy Kaling, Gwyneth Paltrow pour capital into Olipop\u2019s mission to change soda, TechCrunch<\/span><\/section>\n
[4] Poppin\u2019 bottles: VCs continue to pour millions into independent beverage startups, TechCrunch<\/span><\/section>\n
[5] Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi, TechCrunch\u00a0<\/span><\/section>\n
\u6765<\/span>\u6e90\uff1a\u7845\u5154\u8d5b\u8dd1<\/span><\/span>\uff08ID\uff1asv_race<\/span>\uff09<\/span><\/section>\n
\u4f5c\u8005\uff1aLexie<\/span><\/span><\/section>\n
\u7f16\u8f91\uff1aLu<\/span><\/span><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"

\u65b0\u4e00\u4ee3\u996e\u54c1\u54c1\u724c\u5728\u521b\u65b0\u7684\u5305\u88c5\u3001\u53e3\u5473\u548c\u8425\u9500\u65b9\u9762\u5947\u88ad\u6d88\u8d39\u8005\u7684\u94b1\u5305\uff0c\u53d7\u5230\u8d44\u672c\u7684\u5173\u6ce8\u548c\u6295\u8d44\u3002\u4f8b\u5b50\u5305\u62ecLiquid Death\u4ee5\u5176\u670b\u514b\u5305\u88c5\u548c\u72ec\u7279\u53e3\u53f7\u8fc5\u901f\u5438\u5f15\u5e74\u8f7b\u6d88\u8d39\u8005\uff1bPoppi\u548cOlipop\u7b49\u5065\u5eb7\u82cf\u6253\u6c34\u54c1\u724c\u901a\u8fc7\u6dfb\u52a0\u76ca\u751f\u5143\u7b49\u529f\u80fd\u6027\u6210\u5206\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff1bOdyssey\u5219\u4ee5\u72ee\u5b50\u9b03\u6bdb\u548c\u866b\u8349\u8611\u83c7\u7b49\u6210\u5206\u63d0\u4f9b\u8ba4\u77e5\u3001\u6ce8\u610f\u529b\u548c\u60c5\u7eea\u7684\u8868\u73b0\u6539\u5584\u3002\u5927\u578b\u4f20\u7edf\u996e\u54c1\u516c\u53f8\u4e5f\u901a\u8fc7\u6536\u8d2d\u8fd9\u4e9b\u65b0\u5174\u54c1\u724c\u6765\u6ee1\u8db3\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u7136\u800c\uff0c\u65b0\u4e00\u4ee3\u996e\u54c1\u54c1\u724c\u8981\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u9700\u8981\u52c7\u6c14\u3001\u8fd0\u6c14\u548c\u591a\u73af\u8282\u52aa\u529b\u7684\u652f\u6301\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-49133","post","type-post","status-publish","format-standard","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/49133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49133"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/49133\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}